WO2013027991A2 - System and method for preventing fraudulent calls in advertisement using electronic communication medium - Google Patents

Abstract

The present invention relates to a system and a method for preventing fraudulent calls in an advertisement using an electronic communication medium which prevents fraudulent calls for obtaining a lottery ticket or a coupon by calling an advertising company through the advertisement with no intention of ordering, comprising: an advertising agency server including an advertising information management unit, an issued lottery ticket management unit, and an advertising cost calculation unit; a portable terminal; and an advertising client server including a lottery ticket authentication unit and a data storage unit, wherein the advertising agency server transfers a warning about the portable terminal to the advertising client server if the portable terminal includes a plurality of communication information on the advertising client server, and stops the generation of compensation for a fraudulent call by sequentially transmitting warning messages according to the number of fraudulent calls in the portable terminal with the warning and registering onto a blacklist. According to the present invention, it is possible to further reduce fraudulent calls by detecting the fraudulent calls, notifying an advertisement user about the detected fraudulent calls, and provides disadvantages to the advertisement user when the user performs a fraudulent call for obtaining compensation by calling the advertising company based on the advertisement provided from the advertising agency without the intention of ordering.

Description

System and method for preventing illegal calls in advertisements using electronic communication media

The present invention relates to a system and method for preventing a fraudulent call in an advertisement using an electronic communication medium, and more particularly, to authenticate only a lottery issued for a substantial order among a plurality of issued lotteries, The lottery or coupon issued by an order may be canceled, or by advertising with an electronic communication medium to prevent fraudulent calls to the lottery or coupon by calling the advertising agency through an advertisement provided by the advertising agency and not for the purpose of the order. A system and method for preventing fraudulent calls.

In general, advertisements using electronic communication media are formed in the form of sponsored links in major portal sites in Korea. When a search keyword is entered in a search box, a list of relevant companies appears as a sponsored link, and the user accesses the site once (clicks). Whenever you spend advertising money refers to advertising.

Usually referred to as P4P (Advertising Spending Per Click). P4P doesn't depend on the number of impressions. In fact, advertising costs are only paid when there are visitors to your site.

Meanwhile, in the case of an advertisement using an electronic communication medium for advertising a restaurant such as food delivery, an advertisement user may order food by clicking on an advertisement of an application provided through a mobile terminal such as a computer program or a smart phone. Only the completed call will be given a lottery ticket or coupon, and the advertisement fee will be charged only for the order in which the lottery ticket or coupon is issued.

This approach is simple in theory, but multiple calls may be made for the purpose of obtaining lottery tickets or coupons, not for ordering, resulting in problems such as fraudulent clicks between advertisers or advertising agencies. That is, the advertiser has a problem in that the advertising fee is excessively paid irrespective of the actual advertising effect.

Therefore, afterwards, the lottery or coupon issued to the user for the currency in which the order is not completed will go through the process of canceling and also the process of canceling the billed advertising charges corresponding to the cancellation of the order. And there was a problem that the work efficiency, such as the re-adjustment of advertising costs in the advertising client companies.

The present invention has been made to solve the above-described problems, the object of the present invention is that the advertising agency is generated every time the user to call the advertising client in order to charge the exact advertising fee to the company being advertised on the online site Among the many lottery tickets, the advertisement fee can be charged only for the lottery certified by the client, or the lottery or coupon generated by an unsuccessful order call can be canceled so that the advertising fee is charged only for the certified lottery or coupon. To provide a system and method for preventing fraudulent calls in advertising using a communication medium.

In addition, if there is a fraudulent currency that the advertiser does not intend to place an order and calls the advertiser through an advertisement provided by the advertising agency, and the reward is issued, the user is filtered out to inform the advertiser of the fraudulent currency and causes a disadvantage. The present invention relates to a system and a method for preventing a fraudulent call in an advertisement using an electronic communication medium to allow a fraudulent call to be reduced in the future.

The present invention has been proposed in order to achieve the above object, an advertisement information management unit that manages the advertisement information of the company and the advertisement is provided, the issuance lottery management unit to issue a lottery number is not disclosed according to the number of calls, and An advertising agency server including an advertisement cost calculator configured to calculate an advertisement fee each time a lottery ticket is issued by a call; A mobile terminal of an advertisement user receiving a lottery ticket from the advertisement agency server by generating a call while being connected to the advertisement provided from the advertisement agency server; It comprises a lottery authentication unit for authenticating the lottery issued from the advertising agency server, and the advertisement requesting company server comprising a data storage unit for storing the call information received from the advertising agency server; The advertisement agency server is a system for preventing fraudulent calls in the advertisement using the electronic communication medium that can be settled by advertising charges only for the call generated in the lottery issued by the client client server of the call generated by the mobile terminal. To provide.

In the above, the advertising agency server and the management server for managing the information provided by the advertisement requesting company and the information of the lottery generated according to the call generated by the advertising user; Characterized in that it comprises a DB server for storing data on the advertising costs and lottery payment history imposed on the advertiser.

In the above, the advertising agency server issues a lottery ticket with the number disclosed and calculates an advertisement fee corresponding to the reward delivered to the mobile terminal, and then cancels the compensation issued by a call in which the transaction is not completed from the advertisement client server. When the request is received, the advertisement fee is calculated again after delivering the compensation cancellation message to the mobile terminal.

In the above, the lottery ticket issued from the advertising agency server is characterized in that the number of numbers are issued differently according to the amount of the transaction.

In the above, when the use of the lottery issued by the transaction is completed after the reward cancellation message is transmitted to the mobile terminal, the lottery ticket is reused by accessing the advertisement agency server through the reward cancellation message.

In the above, the advertisement client server directly cancels the lottery issued by the call whose transaction is not completed after calculating the advertisement fee corresponding to the lottery delivered to the mobile terminal through the advertisement agency server, thereby canceling the advertisement fee accordingly. It is characterized by that.

In the above, when the advertisement requesting company server cancels the lottery ticket issued by the call in which the transaction is completed, the canceled lottery ticket is directly restored and the canceled advertisement fee is also restored.

In the above, if there is a plurality of call information from the mobile terminal from the mobile terminal to the advertisement client server, the advertisement client server transmits a caution mark for the mobile terminal to the advertisement client company server, and negates it through the displayed mobile terminal. According to the number of occurrences of the call, the warning message transmission and blacklist registration is performed sequentially so as to stop the generation of compensation for the call.

In the above, the advertising agency server, if there is a plurality of call information made a call from the mobile terminal to the ad client server of the other industry, or if there is a plurality of call information made a call to the advertising client server of the same industry, the Advertisement request to the server characterized in that the attention display for the mobile terminal 200 to deliver.

In the above, the advertisement requesting company server is characterized in that the compensation provided to the mobile terminal is canceled if there is a fraudulent call among the calls generated through the attention-displayed mobile terminal.

In the above, the advertising agency server is characterized in that for transmitting a warning message to the portable terminal according to the number of cancellation of the reward provided to the portable terminal.

In the above, the advertisement agency server registers the mobile terminal information in the blacklist according to the number of times of the warning message delivered to the mobile terminal; And deregistering the mobile terminal information from the black list according to the number of normal calls generated through the mobile terminal registered in the black list, and then rewarding the normal call to the mobile terminal.

On the other hand, the present invention is a method for charging the advertising costs comprises the information collecting step that the advertising agency server receives the information to be advertised from each of the advertising client server; A reserve step of allowing the advertisement agency server to receive the deposit from the advertisement client server through the virtual account; An advertisement fee setting step of setting an advertisement fee or a premium cost that can be traded between the advertisement agency server and the advertisement client company server; An advertisement list checking step of checking an advertisement list provided by the advertisement agency server through a mobile terminal of an advertisement user; An unauthenticated lottery receiving step of transmitting information on a call generated through the portable terminal to a call history management unit of the advertisement agency server so that an unauthenticated lottery ticket can be received from the issuing lottery management unit by the portable terminal; A lottery authentication step of allowing an unpublished number to be disclosed by a lottery authentication unit of the advertisement client company server when a normal order (transaction) is made between an advertisement user and a company; Infidelity in advertisements using an electronic communication medium comprising an advertisement cost calculating step of transmitting information on the lottery ticket authenticated by the advertisement client company server to the issuance lottery management unit of the advertisement agency server so that the advertisement expense calculating unit calculates the advertisement cost. Provides a method for preventing a call.

In addition, the present invention, when a call is made to an advertisement client server in a state of being connected to an advertisement provided from an advertisement agency server through a mobile terminal, the advertisement agency server issues a lottery ticket, delivers it to the mobile terminal, and calculates an advertisement fee. An issue step; A lottery canceling step of receiving a lottery issued by a call in which a transaction is not completed between the mobile terminal and an advertisement client company server after the lottery ticket is delivered to the portable terminal; Receiving information about the lottery requested to be canceled by the advertisement requesting company server from the advertising agency server delivers the lottery cancellation message to the mobile terminal after the advertising cost recalculation step for recalculating the advertising costs; A method for preventing fraudulent calls in advertisements using a medium is provided.

In addition, the present invention provides a lottery issuing step of issuing a lottery ticket and transmitting it to the mobile terminal when a call is made to an advertisement requesting company server while connected to an advertisement through a mobile terminal; After the reward is delivered to the mobile terminal, the call information is calculated between the mobile terminal and the advertisement client server. If a plurality of call information exists from the portable terminal to the advertisement client server, the mobile terminal is connected to the advertisement client server. A caution indication step of delivering a caution indication for the message; A warning message step of delivering a warning message to the portable terminal according to the number of times a reward provided to the portable terminal marked with caution is canceled through the advertisement requesting company server due to the presence of an illegal call among the calls generated through the caution-marked portable terminal; ; According to the number of times the warning message delivered to the mobile terminal to register the mobile terminal information in the black list and the blacklist registration step of stopping the generation of compensation for the call comprising a negative call in the advertisement using the electronic communication medium Provide a method to prevent it.

According to the system and method for preventing a fraudulent call in an advertisement using the electronic communication medium of the present invention as described above, an advertising agency has a number every time an advertisement user makes a call to a company advertising on an online site. By issuing an undisclosed lottery ticket, the client can only certify the user and the actual ordering phone so that the lottery number can be disclosed. The requesting company cancels the lottery ticket or coupon generated by the unsuccessful ordering phone call so that the advertising fee is charged only for the authorized lottery ticket or coupon. In addition, if there is a fraudulent currency that the advertiser does not intend to place an order and calls the advertiser through an advertisement provided by the advertising agency, and the reward is issued, the user is filtered out to inform the advertiser of the fraudulent currency and causes a disadvantage. As a result, there is an effect to reduce fraudulent calls in the future.

1 is an exemplary view showing a system for preventing a fraudulent call according to an embodiment of the present invention,

2 is a block diagram showing an advertising agency server forming a system for preventing a fraudulent call according to an embodiment of the present invention,

3 and 4 are exemplary views illustrating a state in which a lottery ticket is provided to a mobile terminal in a system for preventing a fraudulent call according to an embodiment of the present invention.

FIG. 5 is a block diagram illustrating a mobile terminal constituting a system for preventing a fraudulent call according to an embodiment of the present invention.

FIG. 6 is a block diagram illustrating an advertisement client company server constituting a system for preventing a fraudulent call according to an embodiment of the present invention.

7 and 8 are exemplary views for explaining the cancellation of the lottery in the system for preventing fraudulent calls according to an embodiment of the present invention,

9 is an exemplary view illustrating a state in which call information is provided from an advertisement agency server to an advertisement client server in a system for preventing a fraudulent call according to an embodiment of the present invention.

FIG. 10 is an exemplary view illustrating a cancellation guide for a fraudulent call in a system for preventing fraudulent calls according to an embodiment of the present invention.

11 is an exemplary diagram illustrating a blacklist registration guide for a fraudulent call in a system for preventing fraudulent calls according to an embodiment of the present invention.

12 is another exemplary view illustrating a state in which a lottery ticket is provided to a mobile terminal in a system for preventing a fraudulent call according to an embodiment of the present invention.

13 is a flowchart illustrating a charging method in a system for preventing a fraudulent call according to an embodiment of the present invention.

14 is a flowchart illustrating a method of canceling a lottery ticket through an advertisement client server in a system for preventing a fraudulent call according to an embodiment of the present invention.

15 is a flowchart illustrating a process of delivering a cancellation guide and a warning guide in a system for preventing a fraudulent call according to an embodiment of the present invention.

16 is a flowchart illustrating a process of delivering a blacklist guide in a system for preventing a fraudulent call according to an embodiment of the present invention.

17 is a flowchart illustrating a prize payment process in a system for preventing a fraudulent call according to an embodiment of the present invention.

DETAILED DESCRIPTION Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art may easily implement the present invention.

1 is an exemplary view showing a system for preventing a fraudulent call according to an embodiment of the present invention, Figure 2 shows an advertising agency server forming a system for preventing a fraudulent call according to an embodiment of the present invention. 3 and 4 are exemplary diagrams for explaining a state in which a lottery ticket is provided to a mobile terminal in a system for preventing a fraudulent call according to an embodiment of the present invention, and FIG. 6 is a block diagram illustrating a mobile terminal constituting a system for preventing a fraudulent call according to an embodiment of the present invention, and FIG. 6 illustrates an advertisement client company server constituting a system for preventing fraudulent calls according to an embodiment of the present invention. 7 and 8 are exemplary diagrams for explaining cancellation of a lottery in a system for preventing a fraudulent call according to an embodiment of the present invention. Exemplary diagram illustrating a state in which call information is provided from an advertisement agency server to an advertisement client server in a system for preventing a fraudulent call according to an embodiment of the present invention, and FIG. 10 is a fraudulent call according to an embodiment of the present invention. FIG. 11 is a diagram illustrating a cancellation guide for a fraudulent call in a system for preventing an error, and FIG. 11 is a blacklist registration guide for a fraudulent call in a system for preventing a fraudulent call according to an embodiment of the present invention. FIG. 12 is a diagram illustrating another example in which a lottery ticket is provided to a mobile terminal in a system for preventing a fraudulent call according to an embodiment of the present invention.

As shown in FIG. 1, a system for preventing a fraudulent call according to an embodiment of the present invention provides an advertisement commissioned by a plurality of companies and issues a reward according to the number of calls generated by the user. Advertising agency server 100 and the; A mobile terminal 200 generating a call while an advertisement user is connected to an advertisement provided by the advertisement agency server 100; Providing the information of the company to the advertising agency server 100 so that the advertisement can be represented, and generated by the non-normal order of a plurality of compensation generated in accordance with the call generated in the mobile terminal 200 is not a normal order Compensation is made by including an advertisement client server 300 to be made.

The advertising agency server 100 may be provided to program the advertisement information of the company provided by a plurality of companies on an online site or a smart phone.

The advertising agency server 100, as shown in Figure 2, the management server 110 for managing the advertising information provided by the company and the compensation information generated according to the call generated by the advertising user, and imposed on the advertiser DB server 120 that stores data about the advertisement cost settlement details, compensation details, etc. is made.

The reward may be a numbered lottery ticket, coupon, gift certificate or raffle ticket.

The management server 110 is an advertisement information management unit 111, an advertisement client data management unit 112, call history management unit 113, issuance lottery management unit 114, advertising cost calculation unit 115, extraction number management unit 116 , The virtual account manager 117.

The DB server 120 stores information such as information on advertisers and users and advertisement cost settlement data, such as advertisement information DB 121, advertisement client information DB 122, lottery ticket information DB 123, advertisement cost The information DB 124, the extraction number information DB 125, the prize and mileage information DB 126, and the black list information DB 127 are provided.

The advertisement information management unit 111 manages advertisement information provided by a company requesting an advertisement, and based on advertisement information such as product details, a company telephone number, and a business location of a company provided by each company, an advertisement format thereof. Arranged according to the list and stored in the advertisement information DB 121.

The advertisement client data management unit 112 recognizes a unique IP address of the advertisement client server 300 disposed in the company that requested the advertisement, receives advertisement information of a company to be updated, and requests an advertisement. Store in the company information DB (122).

The call history management unit 113 manages by listing information on a call generated by the user using the mobile terminal 200. Looking at the listed information, the time of the generated call, the mobile terminal 200 ) 'S information (phone number or IP), and the company you're connected to.

The issuance lottery management unit 114 compensates according to the information listed in the call history management unit 113 and delivers it to the mobile terminal 200 in the form of a text message.

When the reward is a lottery ticket, the lottery ticket issued by the issuance lottery management unit 114 is issued with the number published, and the issued lottery ticket is stored in the issuance lottery information DB 123.

The issued lottery tickets may be issued by varying the number of issued numbers according to the ordered amount, as shown in FIGS. 3 and 4.

For example, if the ordered amount is less than 5,000 won, only two of the six lottery numbers will be issued. If the order is more than 5,000 won or less, four will be issued. If the order is more than 10,000 won or less than 10,000 won, all six numbers will be made public. Can be.

The number of the lottery may be filled sequentially according to the order amount.

For example, after ordering five thousand won, a lottery ticket consisting of two numbers is issued and displayed on the mobile terminal 200, when the five thousand won order is added, two numbers are added to the lottery ticket filled with four numbers. 200). Subsequently, if the order of 5,000 won is added, two numbers may be added and displayed on the mobile terminal 200 as a complete lottery ticket filled with six numbers in total. If you order 15,000 won at a time, all six numbers can be issued as a complete lottery can be displayed on the mobile terminal 200. In addition, if you ordered 20,000 won at a time, a complete lottery ticket filled with all six numbers corresponding to 15,000 won, and a lottery ticket filled with two numbers corresponding to 5,000 won can be displayed on the mobile terminal 200. In this way, the number of the number is changed according to the amount of the order to compensate by issuing a lottery, the advertising user increases the amount of the order to receive a large number of numbers.

After receiving the cancellation request for the lottery issued by the advertisement requesting company server 300, information on the canceled lottery is also stored in the issued lottery information DB (123). Therefore, when a request for canceling a lottery issued by the advertisement client company 300 is canceled, the canceled lottery ticket may be deleted from the issued lottery information DB 123.

The advertisement cost calculating unit 115 generates an advertisement fee whenever an advertisement user makes a call to an advertisement client, and each advertisement client stored in the issuance lottery information DB 123 to prevent the advertisement fee from being excessively charged. By checking the information of the lottery to be able to calculate the advertising costs, the calculated advertising costs are stored in the advertising cost information DB (124).

A certain amount of the advertising costs calculated by the advertising cost calculation unit 115 is accumulated, so that some of the accumulated advertising costs can be used for the lottery lottery.

The amount accumulated for use in the lottery lottery is exposed to the ad user so that the ad user can increase the expectation of the lottery lottery.

The lottery lottery is input to the winning number through the actual lottery draw issued by the issuing lottery management unit 114 for a period of time and matches the lottery number stored in the issuing lottery information DB 123 to the winning number I admit it.

For example, the issued lottery management unit 114 receives a winning number through the lottery lottery every Saturday evening and compares with the lottery number stored in the issued lottery information DB 123, if the match is stored Will be recognized as the winning number.

At this time, among the lottery numbers stored in the issuing lottery information DB 123, the object to be compared with the number won through the lottery lottery lottery is issued after the lottery lottery lottery is completed last Saturday and is issued until the lottery lottery lottery starts this Saturday. The number stored in the information DB 123 corresponds.

Thus, the same number as the lottery lottery winning number is made of a winning number, the advertising agency server 100 does not have to prepare a separate winning number, and the lotto lottery winning number is a winning number, so the fairness is secured, so the winning number operation There will be no.

As described above, when the lottery ticket drawn by the lottery coincides with the lottery ticket stored in the issuance lottery information DB 123, call or text the mobile terminal 200 to which the lottery ticket is stored in the issuance lottery information DB 123. Send a message to confirm that the user can win the prize by receiving the prize.

In the issued lottery, even if the number is 2 or 4, depending on the order amount, it is possible to participate in the raffle, even if the number is not 6, and the prizes can be paid accordingly.

The prizes may be differentially paid according to the winning prize number, and details of the prizes and mileage provided may be stored in the prize and mileage information DB 126.

The virtual account manager 117 to manage the advertising costs charged, a plurality of companies to reserve a certain amount in advance, and later to be added or subtracted from the reserves advertising costs charged according to the number of calls of advertising users.

If the advertising cost is more than the reserves previously accumulated, the additional amount is settled so that the request can be made to the client server 300, and the settlement details are stored in the advertisement cost information DB 124.

On the other hand, the extraction number management unit 116 has a lottery ticket issued by the issuance lottery management unit 114 for a predetermined period of time can be extracted at random by a predetermined number of days, such as a week or a month. The extracted number can be used as a winning number for the lottery without having to actually draw the lottery.

Accordingly, the extraction number management unit 116 compares the extracted number with the number stored in the extraction number information DB 125 and recognizes the winning number only when it does not match and stores it in the extraction number information DB 125. .

This has the effect of preventing the same number from being won over and over again, so that customers can generate expectations and interests each time.

In addition, when the reward is a coupon, the number of coupons may be issued differently according to the amount of the order.

For example, if you order 5,000 won, two coupons are issued and displayed on the mobile terminal 200, and if you order 5,000 won, two coupons are issued and a total of four coupons can be displayed on the mobile terminal 200. have.

In this way, if a certain number of coupons are issued according to the ordered amount, rewards can be made by providing goods, food, etc., ordered later.

The black list information DB 127 registers information of a mobile terminal 200 registered as a black list to be described later, and a normal order is made through the mobile terminal 200 registered in the black list information DB 127. Even if compensation is not generated.

Therefore, if the information of the mobile terminal 200 is unregistered in the black list information DB 127 after the normal order is made a predetermined number of times, compensation occurs after the normal order is made.

As shown in FIG. 5, the mobile terminal 200 represents a terminal used by an advertisement user, and uses a company such as a restaurant, a coffee shop, a gas station, and the like by using advertisement information provided by programming on an online site or a smartphone. Ensure that the necessary orders are made.

Each time an advertisement user makes a call to a designated company while connected to an advertisement provided from an advertisement agency server 100 using the portable terminal 200, a lottery issued by the advertisement agency server 100 is stored in the portable terminal ( 200) can automatically participate in the lottery to be performed later.

The mobile terminal 200 may use any PC or smart phone as long as it can access the advertisement information provided by the advertising agency server 100.

The portable terminal 200 includes a control unit 210, a message processing unit 220, a data storage unit 230, a data transmission and reception unit 240, and a data output unit 250.

The message processing unit 220 is to receive a lottery ticket issued by the issuance lottery management unit 114 of the advertising agency server 100, the call of the advertising agency server 100 when an advertising user calls a company. At the same time as transmitting the call information to the history management unit 113 may receive a lottery.

On the other hand, the message processing unit 220 receives a cancellation message for this if there is a lottery issued by a fraudulent call instead of a normal order from the advertisement requesting company server 300.

The data storage unit 230 stores the lottery ticket delivered to the message processing unit 220, so that the stored information is displayed on the portable terminal 200 according to the needs of the advertisement user later.

The data transmission / reception unit 240 transmits a signal inputted by an advertisement user using the mobile terminal 200 to the advertisement agency server 100 and the advertisement client server 300 to transmit the signal from the advertisement agency server 100. The lottery ticket may be delivered to the message processor 220, and an order may be established with the advertisement client company 300.

The data output unit 250 may display the information stored in the data storage unit 230 as letters or numbers on the mobile terminal 200 or the lottery ticket received through the message processing unit 220 may be displayed.

The control unit 210 is connected to the message processing unit 220, the data storage unit 230, the data transmission and reception unit 240, the data output unit 250 so as to control.

In addition, the control unit 210 may be provided with the company information required by the advertising user to search the surroundings using the surrounding search program provided by the advertising agency server 100.

As shown in FIG. 6, the advertisement requesting company server 300 refers to a server in a company requesting an advertisement, and reserves a predetermined amount by using a virtual account or the like for an advertisement agency that provides the advertisement.

In addition, it is possible to reduce the advertising costs that occur later, and if there is a lottery issued even if the order is not completed because a fraudulent call from the advertising user requests this.

The advertisement client company 300 may be a PC or a smartphone.

The advertisement requesting company server 300 includes a virtual account management unit 310, a lottery authentication unit 320, a data storage unit 330, a control unit 340, a communication unit 350.

The virtual account management unit 310 to make an order by negotiating reserves and advertising costs with an advertising agency to request an advertisement, and deposit a certain amount to the advertising agency before the advertisement is executed, and later call the advertising user Advertisement charges incurred at the time of occurrence can be deducted from the accumulated amount.

The lottery authentication unit 320 receives the information on the call generated by the user using the mobile terminal 200 from the call history management unit 113, when the call of the advertising user the advertising agency server ( The lottery issued in 100) compares the orders made between the user's mobile terminal 200 and the company's advertisement client server 300.

The lottery authentication unit 320 requests the advertising agency server 100 to cancel the issued lottery if there is a lottery issued by a non-normal order.

For example, if the lottery ticket issued by matching the order details and the order details are listed, and the lottery authentication unit 320 does not complete the order by the illegal currency of each order history, if there is a lottery issued This is to be selected and canceled.

Alternatively, the lottery authentication unit 320 may cancel the unselected lottery by selecting only the lottery issued from the details of the order completed in each order.

In addition, the advertisement client company 300 is a lottery issued by a negative currency rather than a normal order after the advertising cost corresponding to the lottery delivered to the mobile terminal 200 through the advertising agency server 100 is calculated. If present, it may be canceled directly so that the corresponding advertising fee is cancelled.

As described above, when canceling the lottery ticket issued when the order is not completed and delivered to the mobile terminal 200, as shown in FIG. 7, the reason for cancellation, the name of the ordered business, and the like are transmitted to the mobile terminal 200. The use of the lottery is suspended.

As shown in FIG. 8, the word cancel may overlap and display.

The data storage unit 330 automatically stores the IP or telephone number of the mobile terminal 200 of the advertisement user when the call of the advertisement user occurs, and also stores the order details with the mobile terminal 200.

The advertisement requesting company server 300 may determine whether the issued lottery ticket is canceled by using the information and order details of the mobile terminal 200 stored in the data storage unit 330.

Therefore, except for the lottery issued after the order is completed by using the order details, the lottery issued even if the order is not completed by a fraudulent currency, so that it can be cancelled.

For example, if an advertisement user calls a plurality of companies using the mobile terminal 200 and receives a lottery ticket, respectively, an order is made with one of the companies, and no order is made with the other companies. If the order is not placed, the issued lottery can be canceled.

It may be cumbersome for a company to check the details of orders that have not been ordered, but if you do not do so, you will be charged the advertising fee unfairly. It should be possible.

In addition, since the ad user is canceled for the already issued lottery ticket, the disadvantage of not being able to participate in the prize event, etc., is to refrain from indiscriminate calls later.

Meanwhile, the advertisement client company 300 may request the cancellation of the lottery issued by the currency in which the order is completed while requesting the cancellation of the lottery issued by the illegal currency rather than the normal order.

In this case, the use of the lottery ticket issued from the advertisement agency server 100 and stored in the mobile terminal 200 is stopped, which causes disadvantages to the advertisement user.

Accordingly, when canceling the issued lottery ticket, a link address that can be connected to the advertisement agency server 100 may be included and transmitted.

When the use of the lottery ticket issued by the currency in which the order is completed in the mobile terminal 200 is stopped, the mobile terminal 200 may request that the lottery ticket be reused by accessing the advertisement agency server 100 through the link address.

If the lottery issued by the currency in which the order is completed is directly canceled through the advertisement requesting company server 300, the restoration of the canceled lottery may be performed directly through the advertisement requesting company server 300.

When the canceled lottery is restored, the cancel word overlaps and the cancel word disappears from the displayed lottery ticket.

The communication unit 350 is to communicate with the mobile terminal 200 and the management agency server 100, the control unit 340 is a virtual account management unit 310, lottery authentication unit 320, data storage unit 330 and the communication unit 350 is controlled.

In addition, the advertisement agency server 100 displays a caution for the mobile terminal 200 when a plurality of call information exists in the list information on the call to the advertisement requesting company server 300 through the mobile terminal 200. To deliver to the advertisement client server (300).

In order to receive a reward according to a call or a prank call, a plurality of call information may exist.

The advertisement agency server 100 displays a caution for the mobile terminal 200 when there is a plurality of call information in which the call is made within a predetermined time from the mobile terminal 200 to the advertisement client company 300 of another industry. To deliver to the advertisement client server (300).

For example, this may be the case when a call is made within a predetermined time with a company of a business such as Korean food, Chinese food, and Japanese food.

Or, if there is a plurality of call information made a call within a predetermined time to the advertisement client server 300 of the same industry, the advertisement client server 300 to display a caution for the mobile terminal 200 to the advertisement Transfer to the client server 300.

For example, a case where a plurality of calls are made within a predetermined time to a company in one of industries such as Korean food, Chinese food, or Japanese food may correspond to this.

Therefore, as shown in FIG. 9, when a plurality of call information exists within a predetermined time in the same mobile terminal 200 in the call list information, the attention is displayed for the corresponding mobile terminal 200.

In addition, if there is a negative call among the calls generated through the mobile terminal 200 indicated by the advertisement, the advertisement client company 300 causes the compensation of the lottery ticket, the coupon, etc. provided to the mobile terminal 200 to be cancelled. As shown in FIG. 10, a cancellation message is transmitted to the mobile terminal 200.

The advertisement agency server 100 transmits a warning message to the portable terminal 200 when the number of times of cancellation of the reward provided to the portable terminal 200 through the advertisement client company 300 reaches a predetermined number.

For example, if the number of times a cancellation message is delivered is accumulated three times, a warning message is delivered.

In addition, the advertisement agency server 100 registers the mobile terminal 200 information in the black list information DB 127 when the number of times of the warning message delivered to the mobile terminal 200 reaches a predetermined number of times. The blacklist registration message is transmitted to the mobile terminal 200.

For example, when the number of times the warning message is delivered is accumulated three times, the blacklist information DB 127 is registered, and as shown in FIG. 11, the blacklist registration message is transmitted to the mobile terminal 200.

The mobile terminal 200 registered in the blacklist information DB 127 is not provided with a reward even when a currency in which a normal order is made with a company occurs.

If the number of times a normal order is made through the mobile terminal 200 registered in the black list information DB 127 becomes a certain number of times, the black list information DB 127 informs the mobile terminal 200 of the information. After deregistering the mobile terminal 200 to compensate for the normal call is generated.

When the information on the mobile terminal 200 is unregistered in the black list information DB 127, a guide message according to the unregistration is transmitted to the mobile terminal 200.

By doing so, the advertisement user may receive a cancellation message, a warning message, a blacklist registration message, and the like received from the advertisement agency server 100, thereby reducing the number of calls made for an illegal purpose.

On the other hand, the lottery ticket issued by the issuance lottery management unit 114 of the advertising agency server 100 according to the number of calls generated through the mobile terminal 200, as shown in FIG. It may be issued and delivered to the mobile terminal 200.

At this time, the lottery authentication unit 320 of the advertisement requesting company server 300 is only for the lottery made of a substantial order of the lottery is not disclosed number is transmitted from the advertising agency server 100 to the mobile terminal 200. Authenticate to make the number public

Similarly, the number of publicly available numbers can be differentiated according to a certain amount so that an advertisement user may frequently call for order to authenticate the lottery to prevent unnecessary advertising charges.

For example, if the ordered amount is less than 5,000 won, only two of the six lottery numbers will be released.If more than 5,000 won is less than 10,000 won, four will be released. .

FIG. 13 is a flowchart illustrating a charging method in a system for preventing a fraudulent call according to an embodiment of the present invention, and FIG. 14 is a system for preventing a fraudulent call according to an embodiment of the present invention. 15 is a flowchart illustrating a method of canceling a lottery through an advertisement client server, and FIG. 15 illustrates a process of delivering a cancellation guide and a warning guide in a system for preventing a fraudulent call according to an embodiment of the present invention. FIG. 16 is a flowchart illustrating a process of delivering a blacklist guide in a system for preventing fraudulent calls according to an embodiment of the present invention.

The charging method in the system for preventing a fraudulent call according to an embodiment of the present invention, first to the product to be sold from one or more advertising client server 300 in the advertising agency server 100 providing an advertising agency service. Advertisement information and company name, company contact information, etc. are collected (step S101).

Subsequently, the depositor may arbitrarily set a reserve amount arbitrarily set for the product advertisement cost set by the advertisement client company server 300 (step S102).

The advertisement requesting company server 300 substantially sets the payment information for the advertisement information, the reserves and the number of calls, and the premium expenses that can be provided when the prize draw is to be made later, and delivers them to the advertisement agency server 100. (Step S103).

Data about the reserves and advertising costs or premiums, etc. can be managed through the virtual account management unit 117 of the advertising agency server (100).

The advertisement agency server 100 may lower or lower the advertisement agency rank from the upper or lower advertisement agency list if the deposit of the reserve from the advertisement client company server 300 is delayed or made.

The advertisement agency server 100 allows an advertisement to be provided through a predetermined advertisement agency site managed by the advertisement client server 300, based on the advertisement information provided by the advertisement client company 300, so that the advertisement user has his own mobile terminal ( 200 through the advertisement can be confirmed (step S104).

The advertisement user who confirms the advertisement through the mobile terminal 200 selects a company that he / she needs and generates a call in a connected state so that an order such as a product purchase or a food order can be made directly, and The information is transmitted to the call history management unit 113 of the advertising agency server 100 so that the lottery ticket can be delivered from the issuance lottery management unit 114 to the mobile terminal 200 (step S105).

Advertising users can call the company from time to time for orders, cancellations, reminders, etc., each time the issuance lottery management unit 114 of the advertising agency server 100 is issued randomly by a random method using a random function, etc. do.

At this time, the number of the lottery is in a public state.

As described above, the issuance lottery management unit 114 of the advertising agency server 100 issues a lottery ticket by varying the number of numbers according to the ordered amount.

The lottery ticket issued by the issuance lottery management unit 114 is stored in the issuance lottery information DB 123, and the advertisement cost calculation unit 115 calculates the advertisement cost (step S106).

On the other hand, the advertisement client company 300 checks the order history made between the mobile terminal 200 and the advertisement client company 300 of the lottery ticket issued by the issuance lottery management 114 (step S107).

If there is a lottery issued even though the order is not completed, the advertisement client server 300 extracts the information of the mobile terminal 200 in which the order is not completed and issues the information to the mobile terminal 200 to the advertisement agency server 100. A request is made to cancel the completed lottery ticket (step S108).

Subsequently, the advertisement agency server 100 stops the use of the lottery ticket issued to the mobile terminal 200, and cancels the calculated advertisement cost (step S109).

At this time, the advertising cost is calculated through the step S106, the advertising cost calculated through the step S109 is canceled to generate the advertising fee payment.

 In this case, the canceled advertisement fee is provided to the advertisement client server 300 in the form of a reserve, and the charge is preferentially used for the later charged advertisement fee.

If the advertising cost is canceled through the step S109, the advertising cost may be calculated again.

If the advertising cost is recalculated, check the reserves of each company by the virtual account management unit 117, and if the advertising costs are more than the accumulated reserves by subtracting the generated advertising costs from the reserves (step S110), the additional amount is settled above The request to the client company server 300 (step S111), and the reserve payment details are stored in the advertisement cost information DB 124 (step S112).

Alternatively, the issuance lottery management unit 114 of the advertising agency server 100 may send a random lottery by a random method using a random function or the like without the unauthenticated number of the lottery. And the public lottery number is not disclosed is authenticated from the lottery authentication unit 320 of the advertisement client server 300 when a normal order (transaction) between the advertising user and the company so that the unpublished number can be disclosed. At this time, the lottery authentication unit 320 of the advertisement requesting company server 300 to disclose the unpublished number by differentiating according to the ordered amount. On the other hand, when the advertisement requesting company server 300 authenticates the lottery ticket, the lottery ticket whose number is disclosed from the advertisement agency server 100 to the mobile terminal 200 may be received again. The lottery ticket authenticated by the advertisement requesting company server 300 is transmitted to the lottery management unit 114 of the advertisement agency server 100 so that the advertisement cost calculating unit 115 can calculate the advertisement cost (S407).

On the other hand, if the use of the lottery issued by the normal currency is complete, while the lottery issued by the non-normal order in the advertisement requesting server server 300 is stopped, through the link address, etc. Access to the advertising agency server 100 may request to reuse the lottery.

In addition, if there is a lottery issued even though the order is not completed, the advertisement client company server 300 may cancel the lottery issued directly without requesting the advertisement agency server 100.

First, when the advertisement requesting company server 300 is issued a lottery ticket from the advertising agency server 100 (billing S201), the order made between the mobile terminal 200 and the advertising client server 300. The details are confirmed (step S202).

Subsequently, if there is a lottery ticket issued even though the order is not completed with the mobile terminal 200, it is canceled directly (step S203), and the advertising agency server 100 requests that the billed advertising fee is canceled accordingly (step S204). .

In this case, the canceled advertising fee is provided to the advertisement requesting company server 300 in the form of a charge, and the charge is preferentially used for the later charged advertising cost.

On the other hand, if the lottery issued by the currency of the order is canceled out of the lottery directly canceled by the mobile terminal 200 by the advertisement client company 300 is canceled (step S205), the advertisement client server ( In operation 300, the suspended lottery ticket may be directly recovered (step S206).

At this time, the advertising fee for which the charge is canceled is also recovered and charged (step S207).

In addition, the issuance lottery management unit 114 of the advertising agency server 100 may include the step of sending a lottery ticket to the mobile terminal 200 in the unauthenticated state that the number of the lottery ticket is not disclosed.

The unauthenticated lottery ticket is authenticated from the lottery authentication unit 320 of the advertisement client company 300 when a normal order is made between an advertisement user and a company so that an unpublished number can be disclosed.

On the other hand, after the reward according to the call is delivered to the mobile terminal 200, the advertising agency server 100 calculates the list information for the call (step S301), the advertising client through the mobile terminal 200 If a plurality of call information exists in the server (300) (step S302), a warning mark is displayed on the mobile terminal (200) and transmitted to the advertisement requesting company server (300) (step S303).

Subsequently, in the advertisement requesting company server 300, if there is a negative call among the calls generated through the attention-displayed mobile terminal 200 displayed on the list information received from the advertisement agency server 100 (step S304), the advertisement The agency server 100 transmits a cancellation message indicating that the reward provided to the mobile terminal 200 indicated by the caution is canceled (step S305).

Subsequently, when the number of times that the attention-displayed mobile terminal 200 is designated as a fraudulent call is accumulated and the number of times the cancellation message for canceling the reward provided to the mobile terminal 200 is canceled reaches a certain number of times (step S306), the advertisement The agency server 100 transmits a warning message to the mobile terminal 200 (step S307).

Subsequently, when the number of times the warning message is delivered to the portable terminal 200 is accumulated and reaches a predetermined number of times (step S401), the portable terminal 200 is registered in the blacklist information DB 127 (step S402), The notification according to the registration is transmitted to the mobile terminal 200 (step S403).

Subsequently, after the mobile terminal 200 is registered as a blacklist, if the normal call in which the order is made is a predetermined number or more (step S404), the information of the mobile terminal 200 registered in the blacklist information DB 127 is displayed. Deregistered (step S405), and delivers the notification according to the deregistration to the mobile terminal 200 (step S406).

17 is a flowchart illustrating a prize payment process in a system for preventing a fraudulent call according to an embodiment of the present invention.

In order to pay the prize in the charging system according to an embodiment of the present invention, first, the winning number is input through an actual lottery drawing.

Subsequently, if the lottery number issued by the issuing lottery management unit 114 for a predetermined period and the winning number through the actual lottery lottery matches the lottery number stored in the issuing lottery information DB 123, the stored lottery number is recognized as the winning number.

Subsequently, a phone or text message is sent to the mobile terminal 200 in which the lottery ticket is stored in the issued lottery information DB 123 so that the advertisement user can check whether or not the prize is won and receive the prize according to the lottery event.

The prize details paid according to the winning number are stored in the prize and mileage information DB 126.

At this time, the prize may be paid in various ways, such as a gift or mileage or cash depending on the grade of the winning number.

On the other hand, even if the lottery is not actually drawn, the extracted number can be used as a winning number for the lottery lottery.

First, the lottery ticket issued by the issuance lottery management unit 114 of the advertising agency server 100 is collected by the extraction number management unit 116 for a predetermined period (step S501).

At this time, since the lottery lottery is a prize lottery on a weekly or monthly basis, the data relating to the number collected by the extraction number management unit 116 is temporarily stored in the extraction number management unit 116.

After the prize draw is completed, the extraction number management unit 116 is preferably reset so that new information is continuously updated.

Subsequently, when the numbers accumulated for a predetermined period of time are collected in the extraction management number unit 116, six random numbers are randomly extracted from the extraction number management unit 116 (step S502).

Subsequently, the random number extracted by the extraction number management unit 116 is compared with the extraction number stored in the extraction number information DB 125 each time (step S503).

Subsequently, if the random number extracted by the extraction number management unit 116 and the number stored in the extraction number information DB 125 do not match, the random number extracted by the extraction number management unit 116 becomes the winning number of the turn and is issued. The lottery information DB 123 is stored (step S504).

On the other hand, if the random number extracted from the extraction number management unit 116 and the number stored in the extraction number information DB 125 is the same, the random number and extraction number information DB 125 extracted from the extraction number management unit 116 The above steps S502 and S503 are repeated until the numbers stored in S do not match.

Subsequently, if a lottery ticket having the same number as the winning number exists in the issued lottery information DB 123 (step S505), a prize is paid to the advertisement user using the information of the mobile terminal 200 linked to the lottery ticket. (Step S506).

In the above description, the present invention has been described with reference to preferred embodiments, but the present invention is not necessarily limited thereto, and a person having ordinary skill in the art to which the present invention pertains does not depart from the technical spirit of the present invention. It will be readily appreciated that various substitutions, modifications and variations can be made.

The system and method for preventing a fraudulent call in an advertisement using an electronic communication medium of the present invention enable an advertisement user having a published number to generate interest and expectation by certifying only a substantial order call so that the lottery number can be disclosed. It is possible to prevent unfair advertising expenses, and to inform the users of fraudulent calls as fraudulent calls and cause disadvantages, thereby reducing the fraudulent currency in the future.

Claims (17)

1. The advertisement information management unit 111, which manages the advertisement information of the company and provides the advertisement, the issuance lottery management unit 114 which issues a lottery ticket whose number is not disclosed according to the number of calls, and the call. An advertising agency server 100 including an advertising cost calculator 115 that calculates an advertising fee each time a lottery ticket is issued; A mobile terminal 200 of an advertisement user receiving the lottery ticket from the advertisement agency server 100 by generating the call in a state of being connected to the advertisement provided from the advertisement agency server 100; The lottery authentication unit 320 for authenticating the lottery issued from the advertising agency server 100, and the data storage unit 330 is stored that stores the call (Call) information received from the advertising agency server (100) Ad client server 300 is configured to include; The advertising agency server 100 is to charge by advertising costs only for the call (Call) that generated the lottery that is authenticated by the client server 300 of the call (call) generated in the mobile terminal 200 to be settled. A system for preventing a fraudulent call in an advertisement using an electronic communication medium.
2. According to claim 1, The advertising agency server 100 includes a management server 110 for managing information of the lottery generated according to the information (call) generated by the information and the advertisement user provided by the advertising client; A system for preventing fraudulent calls in an advertisement using an electronic communication medium, characterized in that it comprises a DB server (120) for storing data on the advertising charges and lottery payment history imposed on the advertiser.
3. The method of claim 2, wherein the management server 110 manages the information provided by the advertisement requesting company, the advertisement information management unit 111 and the advertisement requesting company server to list and store it in the advertisement information DB 121 The advertisement client data management unit 112 for receiving the information on the authenticated lottery and the company information to be updated and stored in the advertisement client information DB 122 transmitted from the 300, and the user using the mobile terminal ( Call history management unit 113 for listing and managing information on the call (Call) generated using the 200, and the lottery not authenticated according to the information listed in the call history management unit 113, the mobile terminal Issuing lottery management unit 114 to be transmitted to the 200 in the form of a text message and to store the lottery ticket authenticated by the advertisement client company 300 in the lottery information DB (123), Advertising cost calculation unit 115 to check the list of certified lottery ticket for each advertising client stored in the lottery information DB 123 to calculate the advertising cost and to store the calculated advertising cost in the advertising cost information DB 124. And, with the lottery ticket issued to the issuance lottery management unit 114, the number is extracted in units of a predetermined number of days, and then extracted with the lottery information DB 125 to determine the winning number to give a prize to the advertising user By using the management unit 116 and the management of the advertising charges charged, the details of the deposit settlement can be stored in the advertising cost information DB 124 using an electronic communication medium, characterized in that it comprises a virtual account management unit 117 System to prevent fraudulent calls in advertising.
4. According to claim 1, wherein the advertisement client company server 300 is a virtual account management unit 310 to enable the transaction in consultation with the advertising agency reserves and advertising costs to request an advertisement; After the call of the advertisement user (Call) of the unauthenticated lottery issued by the advertising agency server 100 to authenticate the unauthenticated lottery only in the call (the call) is actually made orders (transaction) between the user and the company Lottery authentication unit 320; In order to authenticate an unauthenticated lottery ticket, when the call of the advertisement user occurs, the IP or telephone number of the mobile terminal 200 of the advertisement user can be automatically stored, and the order (transaction) details are stored to store the lottery authentication. A data storage unit 330 for allowing the unit 320 to disclose the number of the lottery ticket by difference according to the amount; Preventing fraudulent calls in an advertisement using an electronic communication medium, characterized in that it comprises a control unit 340 to control the virtual account management unit 310, lottery authentication unit 320 and data storage unit 330 System for doing so.
5. According to claim 1, The advertising agency server 100 issuing a public lottery number is published and the advertising fee corresponding to the reward delivered to the mobile terminal 200 is calculated, the advertising client server 300 When receiving a request for canceling a reward issued by a call in which a transaction is not completed, a reward cancellation message is transmitted to the mobile terminal 200, and then an advertisement fee is calculated again. System to prevent fraudulent calls in advertising.
6. The method of claim 1 or claim 5, wherein the number of the lottery ticket issued from the advertising agency server 100 is issued according to the amount of money to prevent fraudulent calls in the advertisement using an electronic communication medium, characterized in that System for doing so.
7. According to claim 6, If the use of the lottery issued by the call is completed after the compensation cancellation message is delivered to the mobile terminal 200, stop using the compensation cancellation message to the advertising agency server 100 A system for preventing fraudulent calls in an advertisement using an electronic communication medium, characterized in that the lottery is reused by accessing.
8. According to claim 6, The advertisement client company 300 Call after the transaction is not completed after the advertising cost corresponding to the lottery ticket delivered to the mobile terminal 200 through the advertising agency server 100 If there is a lottery ticket issued by the system to directly cancel the advertising costs according to the system for preventing a fraudulent call in the advertising using the electronic communication medium.
9. The method according to claim 8, wherein the advertisement client server 300 directly recovers the canceled lottery ticket according to the cancellation of the lottery ticket issued by the completed call and restores the canceled advertising fee. A system for preventing fraudulent calls in advertisements using electronic communication media.
10. According to claim 1 or 5, wherein the advertising agency server 100, if there is a plurality of call information from the mobile terminal 200 to the advertising client server 300 to the advertising client server 300. Receives a notice for the mobile terminal 200 and delivers it, and according to the number of occurrences of a fraudulent call through the attention-displayed mobile terminal 200 to perform a warning message delivery and blacklist registration sequentially to generate a reward for the call A system for preventing a fraudulent call in an advertisement using an electronic communication medium, characterized in that for stopping.
11. The method of claim 10, wherein the advertising agency server 100 has a plurality of call information that is a call from the mobile terminal 200 to the advertising client server 300 of the other industry exists or the advertising client server of the same industry In the advertisement using the electronic communication medium, if there is a plurality of call information, the call is made to 300, the advertisement requesting company server 300 transmits a caution indication to the mobile terminal 200. System to prevent fraudulent calls.
12. 12. The method of claim 11, wherein the advertisement request company server 300, if there is a fraudulent call among the calls generated through the mobile terminal 200 displayed caution, characterized in that the compensation provided to the mobile terminal 200 is cancelled A system for preventing fraudulent calls in advertisements using an electronic communication medium.
13. The advertisement using the electronic communication medium according to claim 12, wherein the advertisement agency server 100 transmits a warning message to the mobile terminal 200 according to the number of cancellations of the compensation provided to the mobile terminal 200. System to prevent fraudulent calls in the office.
14. 15. The method of claim 13, wherein the advertising agency server (100) registers the mobile terminal (200) information in a blacklist according to the number of times of the warning message delivered to the mobile terminal (200); After deregistering the information of the mobile terminal 200 from the black list according to the number of normal calls generated through the mobile terminal 200 registered in the black list, the mobile terminal 200 compensates for the normal call. A system for preventing a fraudulent call in an advertisement using an electronic communication medium, characterized in that it is generated.
15. The method for charging the advertisement cost includes an information collecting step (S101) in which the advertisement agency server 100 receives information to be advertised from each advertisement client company server 300; The reserve agency step (S102) for allowing the advertising agency server 100 to receive the deposit from the advertisement requesting company server 300 through a virtual account; An advertising cost setting step (S103) of setting an advertising fee or a premium for the transaction that can be traded between the advertising agency server 100 and the advertisement client company server 300; An advertisement list checking step (S104) for checking the advertisement list provided by the advertisement agency server 100 through the mobile terminal 200 of the advertisement user; Sending information on the call (Call) generated through the mobile terminal 200 to the call history management unit 113 of the advertising agency server 100 by sending an unauthenticated lottery ticket from the issued lottery management unit 114 to the mobile terminal ( An unauthenticated lottery receiving step to be received at 200; A lottery authentication step of allowing an unpublished number to be disclosed by the lottery authentication unit 320 of the advertisement client company 300 when a normal order (transaction) is made between an advertisement user and a company; Advertisement cost calculation to send the information about the lottery ticket authenticated by the advertisement requesting company server 300 to the issuance lottery management unit 114 of the advertising agency server 100 so that the advertisement cost calculation unit 115 can calculate the advertisement cost. And step (S106).
16. (A) When a call is generated to the advertisement client server 300 while being connected to an advertisement provided from the advertisement agency server 100 through the mobile terminal 200, the advertisement agency server 100 receives a lottery ticket. Issuing and lottery issuing step of calculating the advertising costs after passing to the mobile terminal 200; (b) If a lottery issued by a call in which a transaction is not completed between the mobile terminal 200 and the advertisement client server 300 after the lottery is delivered to the portable terminal 200, the advertisement request Lottery cancellation step that is requested to cancel it from the company server 300; (c) receiving the information on the lottery requested by the advertisement requesting company server 300 from the advertisement agency server 100, delivering a lottery cancellation message to the mobile terminal 200, and calculating the advertising fee again. Advertising cost re-calculation step of the; comprising: a method for preventing a fraudulent call in an advertisement using an electronic communication medium.
17. (a) a lottery issuing step of issuing a lottery ticket and transmitting the lottery ticket to the mobile terminal 200 when a call is generated to the advertisement requesting company server 300 while being connected to the advertisement through the mobile terminal 200; (b) After the reward is delivered to the mobile terminal 200, the mobile terminal 200 calculates call information between the mobile terminal 200 and the advertisement requesting company server 300, and then the advertisement requesting company server 300 in the mobile terminal 200. A caution display step of transmitting a caution indication to the mobile terminal 200 to the advertisement requesting company server 300 when there is a plurality of call information; According to the number of times the reward provided to the mobile terminal 200 indicated by the attention through the advertisement client company 300 due to the presence of a negative call among the calls generated through the mobile terminal 200 indicated by the caution; A warning message step of delivering a warning message to the mobile terminal 200; (d) a blacklist registration step of stopping the occurrence of compensation for a call after registering the mobile terminal 200 information in a blacklist according to the number of times of the warning message delivered to the mobile terminal 200; A method for preventing a fraudulent call in an advertisement using an electronic communication medium.

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