WO2002023423A1

WO2002023423A1 - Advertisement method using a wireless communication network

Info

Publication number: WO2002023423A1
Application number: PCT/KR2001/000528
Authority: WO
Inventors: Kwang-Sik Choi
Original assignee: Choi Kwang Sik
Priority date: 2000-09-09
Filing date: 2001-03-30
Publication date: 2002-03-21
Also published as: AU2001244812A1; KR20020020566A

Abstract

The present invention relates to an advertising method using a wireless communication network for providing advertising to registered members who are mobile communication subscribers. The advertising method comprises the following steps of: registering a mobile communication terminal subscriber as a member by receiving membership information via the Internet and providing the registered membership information to a mobile communication service provider by an Internet service provider; if a call request is received from an arbitrary originator, determining whether a recipient for the call request is a member, and if the recipient is the member, transmitting an advertisement data together with a call data into a mobile communication terminal of the recipient by the mobile communication service provider; and receiving the advertisement data at the time of receiving the call data to output a video advertisement data and an audio advertisement data via a display unit and an audio output unit, respectively, by the mobile communication terminal of the recipient. Advantageously, the subscriber can use desired CM songs as the ringing tone by downloading the same into the terminal and have a benefit of communication charge discount by clicking the advertisement one time when using the Internet. The advertiser has an advantage that the advertising effect can be maximized from the currently popularized terminal subscribers whenever they manipulate terminals, access the Internet or receive calls.

Description

ADVERTISEMENT METHOD USING A WIRELESS COMMUNICATION NETWORK

Technical Field

The present invention relates generally to an advertising system using a wireless communication network, and more particularly to an advertising method using a wireless communication network for providing advertising to registered members who are mobile communication subscribers.

Background Art

The Internet provides the democratization of information to the public, and so it is evaluated as a means that fundamentally changes the 21st century's economic paradigm. At present, the public is provided with various services on the Internet through televisions and terminals such as mobile phones, as well as computers. Examples that the public can trade not only desired products without visiting a department store or shop but also stocks without visiting a stockbroker can be enabled as a result of the development and popularization of the Internet.

Currently, the Internet is mainly utilized for product trading, information provision, commercial advertisement and the like. However, with the lapse of time, it is expected that active participants in the on-line community of the Internet, so-called netizen, will be provided with more various services, thus having more convenient lives. Meanwhile, the mobile communication terminals are already popularized in practice, and the popularization thereof will increase with the beginning of multimedia terminal services that is currently under development. Advertisement carried out using both of the Internet and the mobile communication network will give a chance both to consumers to satisfy the desire for pursuing novelties and to advertisers to maximize advertisement effects.

Disclosure of the Invention

Accordingly, the present invention has been made keeping in mind the above problems occurring in the prior art, and an object of the present invention is to provide an advertising method, which allows mobile terminal users to view various advertisements whenever they use the terminals, so advertisers can maximize adverting effects while the terminal users can increase their interest in using mobile terminals through the viewing of various advertising audios and videos.

Another object of the present invention is to provide an advertising method, which allows mobile communication terminal subscribers to select advertisements when they use the wireless Internet, so advertisers can increase advertising effects while the terminal users can be credited with a discount in their communication charge as a benefit.

Another object of the present invention is to provide an advertising method, which allows mobile communication terminal subscribers to be registered as members via the Internet and authorizes the registered members to download the background music of a desired advertisement and video data thereof and to use the same as their ringing tones so as to increase the pleasure of using mobile terminals.

In order to accomplish the above object, the present invention provides an advertising method using a wireless communication network, the method comprising the following steps of: registering a mobile communication terminal subscriber as a member by receiving membership information via the Internet and providing the registered membership information to a mobile communication service provider by an Internet service provider; if a call request is received from an arbitrary originator, inspecting whether a recipient for the call request is the member, and if the recipient is the member, transmitting an advertisement data together with a call data into a mobile communication terminal of the recipient by the mobile communication service provider; and receiving the advertisement data at the time of receiving the call data to output a video advertisement data and an audio advertisement data via a display unit and an audio output unit, respectively, by the mobile communication terminal of the recipient.

Brief Description of the Drawings

The above and other objects, features and other advantages of the present invention will be more clearly understood from the following detailed description taken in conjunction with the accompanying drawings, in which:

Fig. 1 is a conceptual view illustrating an advertising system using a wireless communication network according to an embodiment of the invention;

Fig. 2 is a block diagram illustrating a mobile communication terminal shown in Fig. 1;

Fig. 3 is a flowchart illustrating an advertising method using a wireless communication according to the first embodiment of the invention; Fig. 4 is a flowchart illustrating an advertising method using a wireless communication according to the second embodiment of the invention;

Fig. 5 is a flowchart illustrating an advertising method using a wireless communication according to the third embodiment of the invention;

Figs. 6A and 6B illustrate an example of advertisement screen displayed on a terminal display unit in execution of the advertising method according to the first and second embodiments of the invention; and

Figs. 7A and 7B illustrate an example of advertisement screen displayed on a terminal display unit in execution of the advertising method according to the third embodiment of the invention. Best Mode for Carrying Out the Invention

Hereinafter, with reference to the accompanying drawings, an advertising method using a wireless network in accordance with an embodiment of the present invention. In the following description and the accompanying drawings, specific features such as the shape of advertisement data displayed on a display unit, a specific process flow and the like are disclosed for more complete understanding of the invention. It will be 85apparent to those skilled in the art that the invention can be worked without the specific features. Meanwhile, the detailed descriptions of known functions and configurations that may unnecessarily obstruct the understanding of the concept of the invention (i.e., a call process between a mobile communication service provider and a subscriber and a process of generating communication charges therefrom) will be omitted.

Fig. 1 is a conceptual view illustrating the advertising system using a wireless communication network according to the embodiment of the present invention. The advertising system of the present invention, as shown in Fig. 1 , is generally comprised of an Internet Service Provider (hereinafter, referred to as "ISP") 100, a mobile communication service provider 200, a mobile communication terminal subscriber 300 and an advertiser 400.

An advertising contract is made between the ISP 100 and the advertiser 400 on- line or off-line. Advertisement or membership information is provided between the ISP 100 and the mobile communication service provider 200 also on-line or off-line. The mobile communication service provider 200 provides the mobile communication terminal subscriber 300 with a service for discounting communication charges according to the viewing of advertisements as well as a number of communication services using wireless communication. The mobile communication terminal subscriber 300 accesses an ISP server via a wire or wireless communication network and registers as a member of the ISP 100, so he can utilize the advertising method according to the embodiment of the invention, and be provided with other additional information.

Fig. 2 is block diagram illustrating a mobile communication terminal in accordance with an embodiment of the present invention. Referring to Fig. 2, a Radio Frequency (RF) transceiver unit 310 receives an electric wave in a transmission/reception frequency bandwidth of a portable terminal, converts the electric wave into a digital signal, converts the digital signal into an analog signal, power- amplify the analog signal and wirelessly transmits the power-amplified analog signal via an antenna. The RF transceiver unit 310 can be embodied by combining an RF unit and a baseband processing unit in a typical mobile terminal. For example, the RF transceiver unit 310 can be constructed by combining a BBA2.X (Q5312CDMA) chip available from Qualcom Company of the United States can be combined with the RF unit.

A display unit 320 is comprised of an LCD and an LCD drive unit, and displays various operational states of the mobile terminal, transmitting/received messages, call terminating states and video advertisement screens under the control of a control unit 340. A key input unit 320 is comprised of a plurality of number keys and function keys for performing various functions, and generates key data in response to key pressing, transmitting the same into the control unit 340. The control unit 340 analyzes an instruction provided from the key input unit

330 and generates a control signal corresponding to the instruction, thereby controlling the overall operation of a system. Also, the control unit 340 performs the demodulation, deinterleaving and decoding of the digital signal from the RF transceiver unit and analyzes a forward channel data message received via signal processing of data and vocoding to control each component of the system while performing reverse functions thereof. For example, the control unit outputs decoded audio advertisement data to an audio signal processing unit 350 and encodes a digital audio data from the audio signal processing unit 350. The digital audio data is transmitted via the reverse channel through the FR transceiver unit 310. If the forward channel data message is related to call receiving, the control unit 340 analyzes a receiving alarm mode registered in an internal memory to alert a user about the call-receiving. Call-receiving alarms may be melodies provided by a manufacturer or commercial messages of advertisement screens downloaded from the mobile communication service provider 200 according to the embodiment of the invention. The control unit 340 may employ "MSM3300" which is a chip-type unit available from Qualcom Company of the United States.

The audio signal processing unit 350 outwardly outputs the digital audio signal from the control unit 340 via a speaker SPK after converting the same into an analog signal, and outputs an audio signal inputted via a microphone MIC into the control unit 340 after digitalizing the same.

A power supply 360 is comprised of a battery for supplying power to the mobile terminal and a DC/DC converter for supplying the supply voltage of the battery into the components of the mobile terminal after converting the same into a number of voltage levels. A memory 370 is an EEPROM or a memory stick for storing video and audio advertisement data downloaded from the mobile communication service provider 200.

Hereinafter, the advertising method using the advertising system and the mobile terminal having the foregoing configurations will be described.

Fig. 3 is a flowchart illustrating an advertising method using a wireless communication according to the first embodiment of the invention, and Figs. 6A and 6B illustrate an example of an advertisement screen displayed on a terminal display unit in execution of the advertising method according to the first and second embodiments of the invention.

Referring to Fig. 3, the mobile communication terminal subscriber 300 tries to access the ISP 100 server via the Internet at step 410. When the Internet access is completed, the terminal subscriber 300 registers as a member in a main page of the ISP

100 at step 420. The member provides the telephone number of the terminal during membership registration. Accordingly, the ISP 100 registers and manages the terminal subscriber, who requested membership registration at step 430, as a member, and provides information of the registered member to the mobile communication service provider 200 at step 440. Then, the mobile communication service provider 200 registers the information of the registered member provided on-line or off-line into its own database at step 450.

The above explanation describes processes carried out among the mobile terminal subscriber 300, the ISP 100 and the mobile communication provider 200 via the Internet.

After the membership registration is completed as described above, an arbitrary originator tries to call the membership-registered terminal subscriber by requesting the mobile communication service provider 200 to enable a call-connection with the terminal subscriber at step 460. Then, the mobile communication service provider 200 determines whether the recipient a member at step 470. If the recipient is a registered member as a result of the determination, the mobile communication service provider 200 transmits an advertisement data together with a call data for calling the called terminal subscriber at step 480. The advertisement data is preferably composed of video and audio data like a TV advertisement, and assumed to designate an Audio and Video (A/V) advertisement data throughout embodiments of the invention. When the call data and the advertisement data are transmitted from the mobile communication service provider 200 as above, the subscriber terminal 300 as the recipient inspects whether a standby mode is converted into a receiving mode at step 490, and if converted, advances to step 500 to receive the transmitted advertisement data. In this case, the control unit 340 displays and outputs the advertisement data, divided into a video data and an audio data, via the display unit 320 and the audio signal processing unit 350, respectively. Accordingly, the terminal owner or subscriber may watch an advertisement screen transmitted from the mobile communication service provider 200 via the display unit as shown in Fig. 6B while hearing a CM song attached to the advertisement as a ringing tone. When the terminal subscriber tries to switch into a conversation mode upon hearing the ringing tone due to hearing the CM song at step 520, a call channel is opened among the originator, the mobile communication service provider 200 and the subscriber terminal 300 so that a normal call can be carried out.

Meanwhile, the size of the advertisement is preferably set corresponding to the total ringing time during which the ringing tone generally rings for alerting the call- receiving in the mobile terminal.

Fig. 4 is a flowchart illustrating an advertising method using a wireless communication according to the second embodiment of the invention. In Fig. 4, since each of steps 600 to 640 is the same as each of steps 410 to 450 in Fig. 3, detailed description thereof will be omitted.

In Fig. 4, when a membership registration process is completed for a terminal subscriber to receive advertisement transfer via the Internet, the terminal subscriber accesses the mobile communication service provider 200 using his/her terminal via the wireless Internet at step 650. The terminal subscriber selects an advertisement from a menu provided by the mobile service provider 200, and requests transmission of a desired advertisement data at step 660. In this case, if the subscriber who requested advertisement transmission is a member, the mobile communication service provider 200 transmits an A/V advertisement data in response to the request at step 670. Accordingly, the subscriber terminal 300 downloads and registers the advertisement data transmitted from the mobile communication service provider 200 into the memory at step 680, and the registered advertisement data is used as the ringing tone. In other words, if the current mode of the terminal is inspected as a receiving mode at step 690, the control unit 340 of the subscriber terminal 300 reads out the advertisement data registered in the memory 370 at step 700, and outwardly displays and outputs the data via the display unit 320 and the audio signal processing unit 350, respectively. An advertisement screen displayed via the display unit 320 is shown in Fig. 6B, and a general standby mode is shown in Fig. 6A. For reference, when a number of data are registered in the memory 370, it is preferable to outwardly display and output the registered advertisement data by reading out the same in a circulating manner in order to avoid tediousness in using the terminal. Further, only a specific advertisement data can be repeatedly displayed and outputted according to selection of the terminal owner. When the terminal subscriber hears the ringing tone according to transfer of the CM song and accordingly tries to switch into the conversation mode at step 720, a call channel is opened among the originator, the mobile communication service provider 200 and the subscriber terminal 300 at step 730 so that a normal conversation can be carried out.

Fig. 5 is a flowchart illustrating an advertising method using a wireless communication according to the third embodiment of the invention, and Figs. 7A and 7B illustrate an example of advertisement screen displayed on a terminal display unit in execution of the advertising method according to the third embodiment of the invention. In Fig. 5, since each of steps 800 to 850 is the same as each of steps 600 to 650 in Fig. 4, detailed description thereof will be omitted. In Fig. 5, when a membership registration process is completed for a terminal subscriber to receive advertisement transfer via the Internet, the terminal subscriber accesses the mobile communication service provider 200 using his/her terminal via the wireless Internet at step 850. The terminal subscriber selects an advertisement from a menu provided by the mobile communication service provider 200 at step 860. The advertisement may be an advertisement of a specific advertiser or a bar-type advertisement. When the terminal subscriber selects the advertisement as above, the mobile communication service provider 200 transmits an advertisement data of a specific company based upon an advertisement transfer program of its own at step 870. Accordingly, the subscriber terminal 300 outwardly displays and outputs the advertisement data transmitted from the mobile communication service provider via the display unit 320 and the audio signal processing unit 350. Fig. 7B shows a screen outputting such an advertisement data and Fig. 7A shows a screen prior to that in Fig. 7B. Meanwhile, if the terminal is manipulated while the advertisement data is displayed and outputted, the control unit 340 controls each corresponding component to perform an operation corresponding to the manipulation. For example, Fig. 5 illustrates that an additional service is requested via the Internet and the service is provided corresponding to the request.

As described above, if the subscriber only selects an advertisement via the terminal 300 as accessed the Internet, the mobile communication service provider 200 provides a service of discounting communication charges by counting the number of advertisements selected by the terminal subscriber so as to maximize an advertising effect.

Although the foregoing detailed description has been disclosed about the embodiments of the invention, a number of variations can be made without departing from the scope of the invention. For example, according to a contract between the mobile communication service provider and the ISP, if the terminal subscriber presses a pre-arranged code, the mobile communication service provider transmits an advertisement data after examining the code, discounting a communication charge as a benefit. Therefore, the scope of the invention is not restricted by the disclosed embodiments, but shall be defined by the accompanying claims and equivalents thereof.

Industrial Applicability

As described above, the present invention transmits various advertisement data to the subscriber terminal via the wireless communication network. Advantageously, the subscriber can use desired CM songs as the ringing tone by downloading the same into the terminal and receive a benefit of communication charge discount by clicking the advertisement one time when using the Internet. The advertiser has an advantage that the advertising effect can be maximized from the currently popularized terminal subscribers whenever they manipulate terminals, access the Internet or receive calls. Claims

1. An advertising method using a wireless communication network, the method comprising the following steps of: registering a mobile communication terminal subscriber as a member by receiving membership information via the Internet and providing the registered membership information to a mobile communication service provider by an Internet service provider; if a call request is received from an arbitrary originator, inspecting whether a recipient for the call request is the member, and if the recipient is the member, transmitting an advertisement data together with a call data into a mobile communication terminal of the recipient by the mobile communication service provider; and receiving the advertisement data at the time of receiving the call data to output a video advertisement data and an audio advertisement data via a display unit and an audio output unit, respectively, by the mobile communication terminal of the recipient.

2. The advertising method using a wireless communication network according to claim 1 , further comprising the step of stopping output of the advertisement data by the mobile communication terminal of the recipient if manipulation of the mobile communication terminal for a conversation mode is detected.

3. The advertising method using a wireless communication network according to claim 1, wherein the membership information includes at least the number of the mobile communication terminal.

4. An advertising method using a wireless communication network, the method comprising the following steps of: registering a mobile communication terminal subscriber as a member by receiving membership information via the Internet and providing the registered membership information to a mobile communication service provider by an Internet service provider; after wireless Internet access is made between the mobile communication service provider and a mobile communication terminal of the registered member, if a request for advertisement data transmission is received from the mobile communication terminal, transmitting an advertisement data corresponding to the request by the mobile communication service provider; and if the advertisement data is transmitted from the mobile communication service provider, registering the advertisement data into a memory, reading out the advertisement data in a receiving mode and outputting the advertisement data as a video advertisement data and an audio advertisement data via a display unit and an audio output unit, respectively, by the mobile communication terminal of the registered member.

5. The advertising method using a wireless communication network according to claim 4, wherein the mobile communication terminal outwardly displays and outputs the advertisement data registered in the memory by sequentially reading out the same whenever receiving a call.

6. An advertising method using a wireless communication network, the method comprising the following steps of: registering a mobile communication terminal subscriber as a member by receiving membership information via the Internet and providing the registered membership information to a mobile communication service provider by an Internet service provider; after wireless Internet access is made between the mobile communication service provider and a mobile communication terminal of the registered member, if a selection of an advertisement is received from the mobile communication terminal, transmitting an arbitrary advertisement data; and receiving the advertisement data transmitted from the mobile communication service provider and outputting the advertisement data as a video advertisement data and an advertisement audio data via a display unit and an audio output unit, respectively, by the mobile communication terminal of the registered member.

1/6

FIG.l

FIG.2

2/6

FIG.3

MOBILE

COMMUNICATION SUBSCRIBER ORIGINATOR SERVICE PROVIDER ISP TERMINAL

3/6

FIG.4

MOBILE

COMMUNICATION SUBSCRIBER SERVICE PROVIDER ISP TERMINAL

4/6

FIG.5

MOBILE

COMMUNICATION SUBSCRIBER SERVICE PROVIDER ISP TERMINAL

5/6

FIG.6A

FIG.6B

6/6

FIG.7A

FIG.7B

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Claims

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[3442)

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43= 3#4fe 34431X1444 -§- ^ fe 43 4 £44

[ 443]

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