WO2010044583A2

WO2010044583A2 - Advertisement reproducing module and terminal using the same

Info

Publication number: WO2010044583A2
Application number: PCT/KR2009/005857
Authority: WO
Inventors: 이용환
Original assignee: Lee Yong Hwan
Priority date: 2008-10-15
Filing date: 2009-10-13
Publication date: 2010-04-22
Also published as: WO2010044583A3

Abstract

The present invention relates to an advertisement reproducing module and an advertisement reproducing terminal using the same. More particularly, the present invention relates to an advertisement reproducing module which reproduces advertisement data while performing an innate function of a terminal, and which continuously reproduces advertisement data after functions related to voice communications are all performed, especially in cases of terminal having a voice communication function. The present invention also relates to an advertisement reproducing terminal using the module. Therefore, the present invention overcomes limited advertisement environment such as real time data communications and web browsers, and expands the advertisement environment to the area of non-real time communication time advertisement, data communication-disconnected advertisement, and terminal user interface- linked advertisement. Thus, the present invention can execute advertisement not only in a specific Internet application environment but also in a variety of advertisement environments where all user interfaces in a terminal and applications are linked, thereby executing advertisement in a quick and efficiency manner.

Description

Ad play module and terminal using same

The present invention relates to an advertisement reproducing module and an advertisement reproducing terminal using the same. More specifically, the advertisement data is reproduced at the same time performing a terminal-specific function. In particular, in the case of a terminal having a voice communication function, all functions related to voice communication are provided. The present invention relates to an advertisement reproducing module which continuously reproduces advertisement data even if performed, and an advertisement reproducing terminal using the same.

As a conventional technology, the advertisement method of a communication device using a wired / wireless network network, which is Korean Patent Registration Publication No. 10-0832234, is connected to a wired / wireless network network and has a voice communication environment and a display, and has agreed to receive exposure information. Customer terminal, DB server that records the client's personal information and exposure information requested by the client and the exposure information data provided by the client, reads the information stored in the DB server and selectively reads the exposure information data In the advertising method of a communication device using a wired / wireless network including an operation server provided in the (1) the client in accordance with a predetermined service member authentication process in the operation server connected to the communication environment of the exposure information requester; And a query form to generate the desired exposure information by the requester. The method comprising: providing the torpedo's communication environment and; (2) processing a predetermined multimedia drive file for generating driving information and driving information by driving pattern advertisement execution setting values input to the query form and registering and storing the same in a DB server; (3) transmitting the exposure information data processed as a multimedia driving file in the DB server to a plurality of customer terminals registered in the operation server; (4) Upon completion of the transmission of the exposure information data, the multimedia driving file is forcibly driven in a state where the call of the customer terminal is not disturbed, and the exposure information is displayed on the display of the customer terminal by at least one of visual and auditory. There was an invention consisting of a step of forcibly providing according to the set value of the drive pattern.

The advertisement method of the communication device using the wired / wireless network network may include wired, wireless, Internet, WiBro, WAP, and WCDMA wired / wireless network networks. The present invention is to forcibly expose advertisement information stored in a memory area of a communication device possessed by a selected communication user in order to provide information such as advertisements to various communication devices.

However, the advertisement method of the communication device using the wired / wireless network has a problem in that the advertisement cannot be reproduced in the terminal by providing a module for simultaneously reproducing the advertisement data while performing a unique function of the terminal.

Furthermore, in the case of a terminal having a voice communication function, even if all functions related to voice communication are performed, there is a problem in that the advertisement data is not interrupted and cannot be continuously played.

In other words, the advertising method of the communication device using the wired / wireless network is limited to the interworking convergence technology of the advertisement data reproduction and the voice communication module, while the present invention is directed to the advertisement data reproduction and various user interface interworking, setting values, and advertisement data separation. It is about the delivery and expression of various advertising messages by.

However, the technology of Korean Patent Registration Publication No. 10-0832234 does not combine technologies related to various advertisement data transmission and expression by linking various user interfaces, setting values, and advertisement data.

That is, in the terminal capable of voice communication and data communication, there is a problem in that the interconnection operation does not work efficiently so that the advertisement data delivery and the terminal unique functions do not inconvenience each other.

As another conventional technology, Google's Android (Adroid) advertising technology has an advertising technology that provides the user with an access fee and maximizes the advertising efficiency on the first screen by providing the first screen adjacent area guide icon advertisement when the user network access,

In addition, Yahoo is adopting a small terminal advertising technology similar to Google, and commercializing it, and Apple, Microsoft, and Linux also use similar advertising technologies. It was running under common environment and limited environment such as terminal interworking and browser playback streaming.

In other words, Google, Yahoo, Apple, Microsoft, Linux, etc. are competing with the common features such as first screen search access, advertisement data playback, one-touch additional ad connection and technology competition in limited advertisement environment such as first screen advertisement message delivery through online data streaming. And that's the level of technology so far.

In the above-described technology, technologies such as online offline, online data streaming, online data storage, setting value driving, and a plurality of user interface interworking expressions when the unique function of the terminal is operated are not applied to the terminal. I would like to.

On the other hand, the advertising method using the wireless communication network of the Republic of Korea Patent Publication No. 2002-0020566 of the advertising related technology in the advertising method using a wireless communication network, the Internet service provider receives the member information from the subscribers of the mobile communication terminal on the Internet to register membership In the process of providing the registered member information to the mobile communication service provider online, and the mobile communication service provider searches for the callee to be the callee if the call request is a member from any caller, and if the member calls the call data. And transmitting the advertisement data to the called terminal, and the called terminal receives the advertising data upon receiving the call data, and outputs the video advertising data and the audio advertising data through the display unit and the audio output unit, respectively. Giving process There was a drink.

However, the conventional advertising method using a wireless communication network has a problem in that the advertisement data is transmitted to the called terminal together with the call data, and the advertisement data cannot be reproduced at the same time while performing a unique function of the terminal.

That is, as described above, technologies such as online offline, online data streaming, online data storage, setting value driving, and a plurality of user interface interworking expressions when the unique function of the terminal is operated are not applied to the terminal. I would like to.

Accordingly, the present invention has been made to solve the above-mentioned problems, an object of the present invention is to provide a module that performs the terminal-specific function and at the same time play the advertisement data and the terminal equipped with the advertisement playback module. have.

According to an embodiment of the present invention for achieving the above object, the advertisement playback module is provided with a module for performing a function unique to the terminal, the module for playing the advertisement data, the exposure time, the number of exposures, the frequency of exposure, the expression method Providing the advertisement data by either a non-login connection for receiving all of the advertisement data from a server in which the advertisement data for which the setting value for automatic deletion has already been recorded is stored, or an automatic login connection for receiving only advertisement data according to the characteristics of a connection user. A connecting portion for connecting to a server; When the connection unit is connected to the server, either the reception for receiving and playing advertisement data by a real-time data streaming method or the reception for storing and selectively playing advertisement data received by a method other than the data streaming method. Receiving unit for receiving the advertising data; A reproduction unit for reproducing the advertisement data by the data streaming method and the stored advertisement data in association with a module performing a function unique to the terminal; And an operation unit which selects the reproduced advertisement data and links to a web site for selling and promoting the advertisement data.

As described above, the present invention overcomes the limited advertisement execution environment such as real-time data communication and web browser, and expands the advertisement execution environment to an advertisement execution environment and a user interface interworking advertisement execution environment in which a communication time other than real time and data communication is interrupted. By doing so, the advertisement execution environment is not driven in a specific internet application environment, but has an effect of changing the advertisement execution environment by interworking with all user interfaces and applications in the terminal, thereby enabling a faster and more efficient advertisement environment driving.

1 is a block diagram of an advertisement playback module according to the present invention

2 is a configuration diagram of the playback unit according to the present invention

3 is a block diagram of a terminal equipped with an advertisement playback module according to the present invention;

Explanation of symbols on the main parts of the drawings

100: connection unit 200: receiving unit

300: playback unit 310: advertising data storage unit

320: set value driver 330: codec playback unit

340: user interface interworking unit

350: add-on unit 360: browser unit

370: list playback and search unit 400: operation unit

Best Mode for Carrying Out the Invention Hereinafter, the configuration and operation of the preferred embodiments of the present invention will be described with reference to the accompanying drawings.

First, prior to describing the present invention in detail, the following description will be briefly described.

Advertisement technologies such as Google, Yahoo, Apple, Microsoft, and Linux, driving modules, and hardware environments must be used in consideration of the efficiency of data streaming server access environment, startup screen, payment of advertiser's access fee, search for the nearest repeater, The main focus is on technology that is a major issue in network, server connection operation efficiency, and operating environment. However, the present invention delivers advertisement messages in the situation before network connection by delivering and operating advertisement messages based on free or discount reduction of server connection fees and data communication fees. It is a technology that is one step ahead of the application of advertisement environment before the server connection. The advanced advertisement playback module will be described in detail as follows.

1 is a configuration diagram of an advertisement playback module according to the present invention, wherein the advertisement playback module includes a connection part 100, a receiver 200, a playback part 300, and an operation part 400.

In more detail, the connection unit 100 connects to either a non-login connection or an automatic login connection in order to receive advertisement data from a server providing the advertisement data.

First, a non-login connection is a connection for receiving all advertisement data from a server without authentication, and then an auto-login connection is a connection for receiving only advertisement data that matches the characteristics of the user.

The receiver 200 receives the advertisement data from the server by non-login connection or automatic login connection of the connection unit 100.

At this time, in receiving the advertisement data, it is divided into a reception for receiving the advertisement data by real-time data streaming method for real-time reproduction, and a reception for storing and selectively playing the advertisement data received in a manner other than the data streaming method. do.

The reception for real time reproduction is for reproducing advertisement data received from a server in real time, and the reception for selectively reproducing is for reproducing a desired advertisement by user's selection after storing the received advertisement data. .

Thereafter, the stored advertisement data is updated two times. When the received and stored advertisement data is stored in the folder and the advertisement data stored in the folder is newly received advertisement data, the newly determined advertisement data is determined. The first update is performed to change the advertisement data stored in the newly received advertisement data.

Next, the second update is performed for processing after the advertisement data is reproduced among the first updated advertisement data stored in the folder.

That is, the first update is an update for determining whether the advertisement data between the server and the module is novel, and the second update is any one of deleting, separately storing, and storing the advertisement execution history of the advertisement data which has already been executed. Update to perform a function.

In particular, the receiver 200 includes an update program that automatically updates the first update of the advertisement data by setting an interval and a period. For example, if the interval and the cycle of the update program is 24 hours, 7 days, 30 days are updated every 24 hours, 7 days, 30 days.

In addition, the receiver 200 changes the period of the update program and accesses a server that provides advertisement data and remotely adjusts the change.

On the other hand, in the case of automatic login connection, the receiving unit 200 receives and stores for temporarily storing the specific advertisement data in a real time data streaming method after the primary connection for receiving the execution list from the server where the specific advertisement data is located. In order to store the received specific advertising data in a manner other than the second connection to the server where the specific advertising data is located to receive the specific advertising data.

Therefore, the secondary server connection is continuously executed by the primary advertisement data list receiving file, and the advertisement data is received, as well as the primary connection and the secondary connection are interlocked when the first update is executed, and the data is received and the second update is performed. Run

The interworking configuration of the primary connection secondary connection is to greatly reduce the burden on the server configuration by greatly reducing the data capacity to be connected.

As shown in FIG. 2, the playback unit 300 includes an advertisement data storage unit 310, a set value driving unit 320, a codec playback unit 330, a user interface interworking unit 340, and an additional function unit 350. , The browser unit 360 and the list reproducing and retrieving unit 370 are driven in combination with each other so that the advertisement data is reproduced.

More specifically, the advertisement data storage unit 310 temporarily stores the advertisement data received through the receiving unit 200 in real time data streaming, and also receives a plurality of advertisement data received in a manner other than the data splitting method. Save to a folder.

The set value driving unit 320 is a condition for executing the advertisement data, and the advertisement data stored in the advertisement data storage unit 310 includes a setting value already recorded in the server, and the setting value is the exposure time of the advertisement data. The number of exposures, the frequency of exposure, the expression method, and the automatic deletion are applicable, and the set value driver 320 separates the set values included in the advertisement data and transmits the set values to the codec player 330 or the user interface 340.

The codec playback unit 330 performs a unique function of having a terminal having advertisement data stored in a specific folder among a plurality of folders for storing the advertisement data included in the advertisement data storage unit 310, and at the same time, the desktop and standby. Unconditionally runs either full screen or partial screen of the screen.

At this time, the advertisement data driven simultaneously with the unique function of the terminal is transmitted to real-time datastreaming and is either one of the temporarily stored advertisement data or the second updated advertisement data, and the two advertisement data are driven by the set value. do.

The user interface interworking unit 340 is interlocked with the codec playback unit 330 to display various advertisement data on the user interface.

The user interface on which the advertisement data is displayed may correspond to various types of icons, menus, banners, logo designs, touch screens, and application screens linked to the user interface.

The additional function unit 350 is interlocked with the setting value driving unit 320 so that a popup, an effect sound, a sound, a banner, and a video are added to the setting value to the codec playing unit 330 in which the advertisement data is played. By maximizing the advertising effect so that users can easily check the advertising data.

In this case, it is preferable to provide event information, coupon information, and mileage information to the additional function, and it is preferable to configure the event information, coupon information, and mileage information as one of text, graphic, audio, and video to be linked with advertisement data. It is also desirable to provide shock advertisements such as pop-ups, banners, sound effects, continuous motions, and screen changes.

Unlike the conventional internet surfing and search browser, the browser 360 selects the advertisement data to be played using the keypad of the terminal in which the module of the present invention is installed and moves to the web site providing the selected advertisement data.

In particular, the present invention browser unit 360 is a window driven according to the setting value of the advertisement data reproduced through the present invention module, unlike the conventional web browser, is displayed as a push ad type of the concept of forced drive or insert drive, drive selection, A browser that displays a screen on which advertisement data of a search advertisement concept of a search driving concept is executed.

The list reproduction and retrieval unit 370 operates the advertisement data according to the setting value when the setting value of the setting value driving unit 320 is operated and is interlocked with the codec playing unit 330.

In addition, the setting value of the setting value driver 320 is operated and at the same time, the search advertisement, the advertisement data search, and the advertisement list list viewer are executed.

That is, the list reproducing and retrieving unit 370 displays advertisement data in a selective driving and retrieving driving manner, and the codec reproducing unit 330 is a forced driving advertisement data display based on a set value.

In particular, the codec playback unit 330, the set value driver 320 and the user interface interlocking unit 340 are simultaneously linked to reproduce the advertisement data in a short time between the switching of the user interface by the user's operation.

More importantly, each component of the playback unit 300 is driven such that the advertisement data is expressed in a range that does not interfere with the unique function of the terminal in which the module is installed. This prevents the terminal-specific function from being stopped because the codec player 330 performs the advertisement data later in the process of first driving the module that performs the terminal-specific function.

The first embodiment of the present invention, in which only the advertisement data storage unit 310, the set value driving unit 320, and the codec reproducing unit 330 are driven in conjunction with the components of the reproducing unit 300 of the present invention, the desktop and the standby screen may be used. Advertising data is played on the full screen or partial screen.

According to the first embodiment;

Since it is forced by the setting value regardless of the user interface, power is supplied to the module of the present invention and the advertisement data in which the setting value is input is driven after connecting to the server or regardless of the server connection.

In addition, the advertisement screen is not controlled by the terminal's own function and user interface operation, and is continuously operated by the set value. That is, the screen closing and screen minimization functions are not activated, and the advertisement execution is continuously driven in the form of a desktop icon, banner, user interface, and menu.

In addition, functions such as position change and size adjustment of the advertisement screen are executed by the user's manipulation of the full screen partial screen.

In addition, the advertisement screen is the advertisement data is reproduced on the full screen, partial screen on the desktop, the standby screen, the advertisement data is any one of the text, graphics, audio, video files.

In addition, regardless of the operation of the user interface interlocking part, the advertisement data and the terminal's unique function are linked by the driving of the set value drive, and the advertisement effect is linked with the forced drive, insertion drive, selective drive, search drive, banner, popup window, and sound effect. Execute the function to maximize.

The forced drive and the insert drive are the mandatory message display concept of the push advertisement concept of the advertisement function, and the selective drive and the search drive function are connected by the search function and the selection function driven by the keypad and the touch screen operation of the terminal. It is an advertising execution function of search advertising concept.

In addition, the automatic advertisement screen change function is performed, specifically, the automatic advertisement screen change function shows the first predetermined time and automatically disappears and the second predetermined time shows the function of changing size and the third predetermined time, It displays the disappearing function and the fourth multiple graphic screen, and changes the operation of keypad and touch screen.

Meanwhile, the second embodiment in the case where the playback unit is driven by interlocking only the advertisement data storage unit 310, the setting value driving unit 320, the codec playback unit 330, and the user interface interworking unit 340 is a desktop or standby screen. The advertisement data is played on the full screen or partial screen of.

According to the second embodiment;

By forcibly driving by setting value by user interface and interworking configuration, it works in conjunction with user interface in full screen and partial screen.

This is to operate the user interface function on the advertisement screen displayed by the advertisement data, and the advertisement data is continuously displayed even if a plurality of user interface functions are continuously operated on the advertisement screen.

In addition, the advertisement message is delivered to the advertisement screen instead of the user interface.

In addition, an advertisement screen may be provided instead of the user interface, and two functions unique to the user interface may be simultaneously displayed.

In addition, when one user interface function is activated, the advertisement data file is driven and delivered in conjunction with the function, and the advertisement is provided in the form of an icon and a menu user interface on the desktop, the standby screen, and executed through the execution command. When the function application function is activated, the advertisement data file is interlocked with each other.

In addition, the advertisement data file is driven at an intermediate point between the user interface and the function change switching screen of the user interface.

In addition, the advertisement data file is driven at an intermediate point in which the user interface changes from one function to another.

In addition, if the advertisement data play function is activated during the operation of the user interface, the size of the advertisement providing screen is changed, and the advertisement is continuously operated by maximizing the advertisement screen in the form of a pop-up, banner, or video, and the user's unique function is executed. When the interface is finished, the advertisement screen is returned to its original size with the function of ending the user interface function.

In addition, it is possible to execute the function of maximizing the advertisement effect by interlocking with the advertisement data and the terminal's unique function in conjunction with the forced drive, insertion drive, selective drive, search drive, search drive, banner, pop-up window, and sound effect.

The operation unit 400 connects to the web site for selling and promoting the advertisement data or the stored advertisement data by the reproduced data streaming method.

In addition, when the present invention module is provided in a terminal to which a call function is provided to the terminal, one-touch communication is performed through a user's click, keypad input, and a touch screen, and the messenger communication is interlocked when a messenger module is provided in the terminal.

3 is a configuration of an advertisement reproduction terminal according to the present invention, wherein the terminal 500 is further provided with an internet access module 510, an advertisement reproduction module 520, and a voice communication module 530.

In more detail, the Internet access module 510 is provided to connect the server 100 described with reference to FIG. 1 to a server, and preferably, a wired internet access module or a wireless internet access module.

Accordingly, the internet access module 510 accesses a server to receive or store advertisement data by real-time data streaming.

The advertisement playback module 520 is the same as described with reference to FIG.

However, when the internet connection module 510 is disconnected, the advertisement playing module 520 plays the stored advertisement data and reproduces the advertisement data according to a setting value when playing the advertisement data.

The voice communication module 530 is a module in which voice communication is performed even when advertisement data is reproduced.

The interworking relationship between the advertisement reproduction module 520 and the voice communication module 530 of the present invention will be described with reference to the third embodiment.

According to a third embodiment;

After the advertisement data is stored in a manner other than the real-time data streaming temporary storage or the real-time data streaming for the advertisement data, the advertisement data file into which the setting value is inserted is driven, and the voice communication module and the advertisement software module operate in conjunction with each other.

In addition, when executing the user interface application of the various processes related to the execution, execution preparation, termination process of the voice communication unique function is linked with the advertisement execution module and the advertisement execution through the linkage of forced drive, insertion drive, search drive, and selective drive Four advertising data file driving methods are implemented.

In addition, the advertisement data is executed by the user's keypad, touch screen, icons, and setting values without banner clicks.

The voice communication module is provided with a driving program, and the driving program is selectively driven according to the driving pattern when the user environment is created (communication preparation, communication connection preparation, information search, communication execution, etc.) of the customer terminal.

The driving program is selectively driven when a user checks a message, sends / receives a message, or operates a keypad using a customer terminal.

The driving program includes emergency automatic output for forced driving, automatic output on time, automatic detection of infrared sensor operation, automatic saving for radio-type forced automatic output, forced automatic output instead of ring tone, and call connection after advertisement driving output. do.

The driving of the driving program may include a plurality of consecutive advertisement exposures, an up / down rotating exposure message exposure, a left / right subtitle exposure message exposure, an insert-type exposure extruded on at least one of the top / middle / bottom sides of the screen, At least one of the exposure / calling number / redial / message confirmation / dial button / function key button operation may be performed.

The driving of the driving program is driven at an operating gap time in each of call preparation, call waiting, call connection, busy, and call termination.

The driving program delivers an advertisement message before or after inserting an advertisement into the additional service message or confirming the message when the additional communication service message such as SMS, VMS, MMS, ARS, etc.

The driving program is provided to the customer terminal in the form of a search menu and is driven to be selectively driven and exposed by a user's search.

The driving program is connected to an operation server regardless of the use state of the customer terminal, and checking whether the exposure information data stored in the customer terminal by the operation server is novel, and selectively operated according to the novelness. Disconnecting the server or receiving and updating new exposure information data.

The driving program drives and exposes the exposure information data in the form of one or more of a pop-up window, banner window, or audio output on the display of the customer terminal.

Finally, although there are many advances between No. 10-0832234 (hereinafter referred to as prior art) registered by the present applicant and the present invention, only a few representative ones are briefly described.

Prior art drives the setting value in the voice communication, voice communication support environment and the present invention is linked to a variety of user interfaces as well as voice communication and driven separately. Here, the various user interfaces play advertisement messages in conjunction with a user interface that performs various terminal adjustment functions such as date, time, calendar, server connection, server connection blocking, ring tone control, camera, volume control, and terminal setting.

Next, the advertisement data is reproduced by separating the setting value and the advertisement data and driving the combination of the plurality of user interfaces as different from the limited range of the prior art that was operated in the voice communication module and the related environment. The values are not limited to the voice communication environment, but are separated and update only the set values, operate regardless of voice communication, and operate with multiple user interfaces regardless of voice communication.

In addition, the prior art is configured in a limited environment that the voice communication module should be provided, but the present invention is a data communication module, a set value in a variety of terminals, such as a terminal including a voice communication module, not included, mp3, pmp, mobile phone It is possible if the driving environment is configured.

In the drawings and detailed description of the preferred embodiments are disclosed, the specific terms used above are used only for the purpose of illustrating the present invention, it is used to limit the scope of the invention described in the meaning limitations or claims It is not.

Therefore, those skilled in the art can be various modifications and other equivalent embodiments from this, and the true technical protection scope of the present invention should be determined by the technical spirit of the claims.

Claims

In the module for reproducing the advertisement data is provided with a module for performing a terminal-specific function,

Non-login access for receiving all of the advertisement data from the server that stores the advertisement data, which has already recorded the exposure time, the number of exposures, the exposure frequency, the expression method, and the automatic deletion setting value, and receives only the advertisement data suitable for the characteristics of the access user. A connection unit for connecting to a server for providing advertisement data to any of automatic login connections;

When the connection unit is connected to the server, either the reception for receiving and playing advertisement data by a real-time data streaming method or the reception for storing and selectively playing advertisement data received by a method other than the data streaming method. Receiving unit for receiving the advertising data;

A reproduction unit for reproducing the advertisement data by the data streaming method and the stored advertisement data in association with a module performing a function unique to the terminal; And

And an operation unit for selecting the reproduced advertisement data and connecting to the web site for selling and promoting the advertisement data.
The method of claim 1, wherein the receiving unit

In the case of receiving the advertisement data for storing and selectively reproducing, when the received advertisement data is stored in the folder, it is determined whether the advertisement data stored in the folder or the newly received advertisement data is newly received advertisement data. A second update is performed to first update the advertisement data stored in the folder, and to perform any one of the functions of deleting, separately storing, and storing the execution history of the advertisement data, in which the advertisement data has already been executed, from among the first updated advertisement data. Ad playback module characterized in that.
The method of claim 1, wherein the receiving unit in the case of the automatic login connection

Receiving for temporarily storing the specific advertisement data in a real-time data streaming method after the primary connection for receiving the execution list from the server where the specific advertisement data is located and storing the specific advertisement data received in a manner other than the real-time data streaming method. And a second connection to the server in which the specific advertisement data is located to receive the specific advertisement data.
The method of claim 1, wherein the regeneration unit

An advertisement data storage unit for temporarily storing the advertisement data received by the data streaming scheme and storing the received advertisement data in a folder other than the data streaming scheme;

A setting value driver for separating a setting value from the advertisement data stored in the advertisement data storage unit;

A codec reproducing unit for reproducing advertisement data according to the set value while unconditionally driving a module for performing a terminal-specific function;

And a user interface linking unit interlocked with the codec player to display advertisement data according to a setting value on a user interface.
The method according to claim 4,

And an additional function unit for interlocking with the setting value driving unit so that a pop-up, an effect sound, a sound, a banner, and a video are added to the codec playing unit where the advertisement data is played. .
The method according to claim 5,

And a browser unit for moving to a web site dedicated to the codec player for providing the advertisement data reproduced by the codec player to be displayed on the screen.
The method according to claim 6,

When the setting value of the set value drive unit is operated and interlocked with the codec playback unit, the advertisement data is forcibly operated according to the set value, and further includes a list reproducing and retrieving unit for displaying the advertisement data in a selective driving or search driving manner. Ad play module.
The method according to any one of claims 4 to 7,

Advertising data storage module, characterized in that the advertisement data is driven in accordance with the setting value by simultaneously interlocking only the setting value driver and the codec playback unit.
The method according to any one of claims 4 to 7,

And only the advertisement data storage unit, the setting value driver, the codec player, and the user interface interlocking unit to display the advertisement data continuously even with the change of the user interface.
The method according to any one of claims 4 to 7,

The screen size of the advertisement screen displaying the advertisement data is changed by simultaneously interworking the codec player with the setting value driver and the user interface interlocking unit and according to the setting value so as not to interfere with the unique function of the user interface according to the interworking operation with the user interface. Ad playback module, characterized in that the screen size is automatically adjusted.
The method according to any one of claims 4 to 7,

The advertisement playback module, characterized in that the advertisement data is reproduced in the gap time between the switching of the user interface by the user's operation, the user interface selection menu gap time by interlocking only the codec player, the set value driver and the user interface interlocking unit simultaneously. .
An internet access module for connecting to a server for providing advertisement data;

A module for reproducing advertisement data, comprising a module for performing a terminal-specific function, wherein the advertisement data is stored from a server storing advertisement data in which exposure time, number of exposures, exposure frequency, expression method, and setting values for automatic deletion are already recorded. A non-login connection for receiving all of the connection, an automatic login connection for receiving only advertisement data according to the characteristics of the access user, a connection for connecting to the server providing the advertisement data, real time data streaming method when connected to the server by the connection Receiving unit for receiving the advertisement data by the reception of any one of receiving or reproducing the advertisement data received by a method other than the data streaming method and selectively reproduced, the data streaming method Advertising data and stored optics Data for the terminal unique selling the advertisement data by selecting the advertising data in association with the module reproducing unit for reproducing the reproduction to perform the functions of the, ad play modules comprising part connecting to the promotional website working; And

Advertisement playback terminal that is provided with a voice communication module for performing a voice communication in the process of playing the advertisement data to perform the voice communication at the same time the advertisement data is played.
The method of claim 12, wherein the receiving unit

In the case of receiving the advertisement data for storing and selectively reproducing, when the received advertisement data is stored in the folder, it is determined whether the advertisement data stored in the folder or the newly received advertisement data is newly received advertisement data. A second update is performed to first update the advertisement data stored in the folder, and to perform any one of the functions of deleting, separately storing, and storing the execution history of the advertisement data, in which the advertisement data has already been executed, from among the first updated advertisement data. Advertising playback terminal characterized in that.
The receiver of claim 12, wherein the reception unit is the automatic login connection.

Receiving for temporarily storing the specific advertisement data in a real-time data streaming method after the primary connection for receiving the execution list from the server where the specific advertisement data is located and storing the specific advertisement data received in a manner other than the real-time data streaming method. And a second connection to the server where the specific advertisement data is located to receive the specific advertisement data.
The method of claim 12, wherein the playback unit

An advertisement data storage unit for temporarily storing the advertisement data received by the data streaming scheme and storing the received advertisement data in a folder other than the data streaming scheme;

A setting value driver for separating a setting value from the advertisement data stored in the advertisement data storage unit;

A codec reproducing unit for reproducing advertisement data according to the set value while unconditionally driving a module for performing a terminal-specific function;

And a user interface linking unit interlocked with the codec player to display advertisement data according to a setting value on a user interface.
The method according to claim 15,

And an additional function unit for interlocking with the setting value driving unit so that a pop-up, an effect sound, a sound, a banner, and a video are added to the codec playing unit where the advertisement data is played and operated simultaneously. .
The method according to claim 16,

And a browser unit for moving to a web site dedicated to the codec player for providing the advertisement data reproduced by the codec player to be displayed on the screen.
The method according to claim 17,

When the setting value of the set value drive unit is operated and interlocked with the codec playback unit, the advertisement data is forcibly operated according to the set value, and further includes a list reproducing and retrieving unit for displaying the advertisement data in a selective driving or search driving manner. Advertising playback terminal.