KR101532929B1 - Method for Processing Message at Handheld Phone - Google Patents

Abstract

The present invention relates to a message processing method for a mobile phone, and more particularly, to a message processing method of a mobile phone executed through a program provided in a mobile phone, the method comprising the steps of: Based messenger program corresponding to the icon among the Internet-based messenger programs installed in the mobile phone, when the icon is clicked, performing a procedure of displaying at least one icon for sending and receiving a message using the program, A message input interface for sending and receiving a message is performed.

Mobile phone, ad data, message processing

Description

TECHNICAL FIELD [0001] The present invention relates to a message processing method,

1 is a block diagram illustrating an advertisement data processing system for providing a service for transmitting and receiving an advertisement message between a client and an advertisement according to an embodiment of the present invention.

2 is a diagram showing a wireless terminal functional configuration including a search program (or VM (Virtual Machine)) according to an embodiment of the present invention.

3 is a diagram illustrating a process of providing search result information including advertisement data corresponding to search word information according to an embodiment of the present invention.

4 is a diagram illustrating a query message transmission process for sending a query message to an advertiser communication means through a search result interface according to an embodiment of the present invention.

5 is a diagram illustrating an information registration system for registering advertisements and recipient information for a customer to send a message to an advertiser according to an embodiment of the present invention.

6 is a diagram illustrating an information registration process for registering advertisements and recipient information for a customer to send a message to an advertiser according to an embodiment of the present invention.

7A and 7B are block diagrams illustrating a keyword advertisement system according to an embodiment of the present invention.

FIG. 8 is a diagram illustrating a process of providing advertisement data and an advertiser communication means for a search word received from a terminal according to an embodiment of the present invention.

DESCRIPTION OF THE EMBODIMENTS

100: communication company server 105: message processing server

110: Advertiser server 115: Wireless terminal

120: Message receiving terminal

The present invention relates to a method for processing a message of a mobile phone executed through a program provided in a mobile phone, the method comprising the steps of: transmitting a message to a designated area on a page displayed on the screen of the mobile phone using a messenger program A message input interface for transmitting and receiving a message through an Internet-based messenger program corresponding to the icon among the Internet-based messenger programs installed in the mobile phone, when the icon is clicked, To a message processing method of a mobile phone that performs a procedure for displaying a message.

Due to the development of information and communication technology, mobile phones widely spread around us have become a necessity of life that can be used in various forms anytime and anywhere.

In addition, mobile phones operate in a similar manner to small computers capable of loading various programs, and mobile phones have various and complex functions.

Through various applications installed in these mobile phones, people use various services such as a computer while using various services. However, due to the nature of the mobile phone, it is difficult to provide functions other than the search service.

In order to solve the above problems, an object of the present invention is to provide a method of processing a message of a mobile phone executed through a program provided in a mobile phone, the method comprising the steps of: And displaying at least one icon for sending and receiving a message by using the program. When the icon is clicked, an Internet-based instant messenger program And a second step of displaying a message input interface for sending and receiving a message through the messenger program.

A message processing method of a mobile phone according to the present invention is a method for processing a message of a mobile phone executed through a program provided in a mobile phone, the method comprising the steps of: A first step of displaying at least one icon for sending and receiving a message by using an Internet-based instant messenger program installed in the mobile phone, And a second step of displaying a message input interface for sending and receiving a message through the program.

The message processing method of a mobile phone according to the present invention is characterized in that the page includes advertisement data and the second step is a step of sending a message to an advertiser corresponding to the advertisement data through an Internet- And a step of displaying a message input interface to be transmitted is performed.

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In the second step, when a message to be transmitted is selected, a message to be transmitted to the selected destination is input through an Internet-based messenger program installed in the mobile phone And a procedure for displaying the message input interface is performed.

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The operation principle of the preferred embodiment of the present invention will be described in detail with reference to the accompanying drawings and description. It should be understood, however, that the drawings and the following detailed description are exemplary and explanatory and are intended to provide further explanation of the invention, and are not to be construed as limiting the present invention. In the following description of the present invention, a detailed description of known functions and configurations incorporated herein will be omitted when it may make the subject matter of the present invention rather unclear. The terms used below are defined in consideration of the functions of the present invention, which may vary depending on the user, intention or custom of the operator. Therefore, the definition should be based on the contents throughout the present invention.

It is to be understood that both the foregoing general description and the following detailed description of the present invention are exemplary and explanatory and are intended to provide further explanation of the invention as claimed. The configuration is omitted as much as possible, and a functional configuration that should be additionally provided for the present invention is mainly described. Those skilled in the art will readily understand the functions of components that have been used in the prior art among the functional configurations that are not shown in the following description, The relationship between the elements and the components added for the present invention will also be clearly understood.

In order to efficiently explain the essential technical features of the present invention, the following embodiments properly modify the terms so that those skilled in the art can clearly understand the present invention, It is by no means limited.

As a result, the technical idea of the present invention is determined by the claims, and the following embodiments are merely illustrative of the technical idea of the present invention in order to efficiently explain the technical idea of the present invention to a person having ordinary knowledge in the technical field to which the present invention belongs .

FIG. 1 is a diagram illustrating an advertisement data processing system for providing a service for transmitting and receiving messages between a client and an advertisement week according to an embodiment of the present invention.

In more detail, FIG. 1 illustrates a case where a wireless terminal user who receives advertisement data inputs (or selects) search word information and transmits the search word information to a server, and when the server provides a search result corresponding to the search word information, And a response message corresponding to the question message, wherein the response message includes the communication means information of the advertiser having the advertisement data registered in the advertisement data, and then sends a question message to the advertiser communication means and receives a response message corresponding to the question message It will be apparent to those skilled in the art that various other embodiments of an advertisement data processing system for providing an advertisement weekday message transmission / But the present invention includes all such contemplated embodiments It said, only by the embodiment method shown in the figure 1 is not limited its technical characteristics.

For example, a person having ordinary skill in the art will be able to refer to and modify the FIG. 1 so as to correspond to a predetermined keyword (or a search word) or a predetermined content content context (or an index ) Of a plurality of pieces of optical data corresponding to the plurality of pieces of optical data corresponding to the plurality of pieces of optical data.

1, when the client terminal outputs a plurality of pieces of advertisement data, the output message input interface (or input window) is displayed on the client terminal It is possible to deduce an embodiment in which the inputted message information is transmitted to the advertisers corresponding to the plurality of advertisement data when a predetermined message is inputted through the advertisement information. Accordingly, the technical features of the present invention are not limited.

In addition, those skilled in the art will be able to conceive of various embodiments of a system for transmitting a message from an advertiser-side receiving terminal to the client terminal, Is not limited.

Those skilled in the art will appreciate that the present invention can be applied to a method of configuring at least one server that incorporates functional components (or functional components) of a plurality of servers shown in FIG. 1 The present invention is not limited thereto.

Those skilled in the art will appreciate that each of the functional components (or the functional components) provided in the plurality of servers shown in FIG. 1 may be connected to a plurality of servers The present invention is not limited thereto.

Referring to FIG. 1, the advertisement data processing system requests the search word information to the communication company server 100 through a function provided in the terminal, or includes advertisement data corresponding to the search word information through the communication company server 100 The mobile terminal receiving the inquiry message and relaying the message to the advertiser when the inquiry message is sent to the advertiser through the advertiser communication means in which the received advertisement data is registered in the wireless terminal A message processing server 105 for protecting response message receiving communication means information for a customer who transmits the inquiry message by changing the communication means receiving communication message information for the inquiry message to the relay communication means information, Or provides the advertisement data for the search word information received from the searched word information A server 100 for providing advertisement data corresponding to advertisement information, and a server 100 for providing advertisement data to the advertiser web page designated by the advertiser in response to the provided advertisement data click (or selection) And an advertiser server 110 for providing the web page of the advertiser when the connection process is performed.

The wireless terminal accesses the communication company server 100 through a predetermined communication network and provides advertisement data associated with the search word information in response to search word information transmitted through a user interface output on the screen, A communication channel for transmitting a question message to the advertiser communication means designated by the registered advertiser or receiving a response message corresponding to the inquiry message from the communication company server 100 is connected as a generic term of the terminal apparatus using the wireless communication network And the wireless terminal is provided with a network communication function for connecting to a wireless communication network. The messenger program may be a separate application or a web browser provided in the client or message receiving terminal 120 Web Messenger running in conjunction And that is characterized.

The wireless terminal or the message receiving terminal 120 may connect a communication channel for message transmission / reception service between the communication company server 100, the advertiser, and the client, And receives a message for the message transmission / reception service between the advertiser and the client from the communication company server 100 and outputs the message through the wireless terminal, detailed description thereof will be omitted for the sake of convenience.

The communication company server 100 may further provide advertisement data on the search result when providing a search result for the search word information corresponding to the search word information received from the wireless terminal, And advertiser communication means information for the advertiser for which the advertisement data is registered.

Here, the advertisement data provided by the communication company server may be received from an advertisement server (not shown) connected to the messenger server through a communication network, and the present invention is not limited thereto.

When the messaging server 105 processes the input message information to be transmitted to the advertiser who has registered the advertisement data, the communication server 100 transmits a message to the advertiser in association with a predetermined server The messenger server transmits the message to the message receiving terminal 120 in association with the messenger server in order to transmit the message input from the client terminal.

When the advertiser server 110 receives the advertisement data from the messenger server and provides the advertisement data to the client terminal, the advertiser server 110 transmits the advertiser web page corresponding to the advertisement data to the client terminal .

2 is a diagram showing a functional configuration of a wireless terminal 200 having a search program (or VM (Virtual Machine)) according to an embodiment of the present invention.

2 shows a mobile phone connected to a wireless communication network (= mobile communication network) operating on a Code Division Multiple Access (WCDMA) / Wideband Code Division Multiple Access (CDMA) 200), it is a preferred functional configuration of the terminal device including the search program (or VM). If a person skilled in the art is familiar with the present invention, Reference and / or modification may be made to a methodology for performing various functional configurations corresponding to other wireless communication devices having the search program (or VM), but the present invention includes all of the above- And the technical features thereof are not limited only by the method shown in FIG.

The wireless terminal 200 for providing CDMA / WCDMA and / or HSDPA based mobile communication services according to the embodiment of the present invention has an outer body, a speaker, a microphone, a keypad, a liquid crystal And a battery 235, and is internally provided with a function of a predetermined function that includes a function of a CDMA (Code Division Multiple Access) modem, a CPU / MPU (Central Processing Unit / Micro Processing Unit) A duplexer filter for separating a transmission signal from a single antenna, a power amplifier for amplifying a transmission signal, a high power amplifier (High Power Amplifier) ; HPA), an isolator to prevent high output transmission signals from reversing, an RF / IF SAW filter to remove desired out-of-band spurious signals, a frequency up circuit of the transmission path, A frequency downconverting circuit for a receive path, a VCTCXO (Voltage Controlled Temperature Compensated X-tal Oscillator) corresponding to a reference clock source, a UHF frequency synthesizer used as a local signal of frequency up-down conversion, And the internal components are gradually integrated into the modem chip. In addition to the core components for the mobile communication service, the modem chip may include various multimedia services, / Or various functions for additional services are being integrated together.

2, the wireless terminal 200 having the search program (or VM) includes a control unit 205 corresponding to the modem chip, a screen output unit 210 corresponding to a LCD (Liquid Crystal Display) A sound processing unit 215 corresponding to the microphone / speaker, a key input unit 220 corresponding to the keypad, a radio processing unit 225 corresponding to the antenna and various RF modules, a memory unit 225 corresponding to the nonvolatile memory, And a battery 235 for supplying a predetermined power.

In addition, the wireless terminal 200 may further include a camera unit (not shown) for reading predetermined image information for providing various multimedia services and / or various supplementary services corresponding thereto, and / And a local communication unit (not shown) for connecting the local communication channel.

The wireless terminal 200 may be an IC chip (for example, a financial IC chip or the like) mounted or detached from the wireless terminal 200 for providing various financial (or settlement) services and / And an IC chip reader (not shown) for reading / writing predetermined information (or data) in the IC chip.

The control unit 205 includes a processor and an execution memory including a CPU / MPU provided in the modem chip in a hardware manner. The control unit 205 receives a predetermined program for providing a function peculiar to the wireless terminal 200 (Or integrated circuit) provided for the bus (BUS) for inputting and outputting the program (or VM) routine and / or the program (or VM) Program (or VM) routines and / or program (or VM) data that are loaded into the execution memory from the memory unit 230 and / or from the memory device (or chipset) and processed through the processor to perform a specific function, (Or VM) routine recorded on the recording medium of the wireless terminal 200 corresponding to the search program (or VM) (Or VM) routine included in the control unit 205 basically includes an operating system routine (not shown) and at least one or more system management routines (for example, (Not shown) such as a management routine, a channel (forward / backward) management routine, a handoff routine, etc. The control unit 205 realizes various functional configurations to be implemented in the wireless terminal 200 .

According to an embodiment of the present invention, after power is supplied to the wireless terminal 200, the operating system routine (not shown), at least one or more system management routines (not shown) and various system variables corresponding thereto are transmitted to the controller 205, and the mobile terminal 200 is operated by the processor so that the wireless terminal 200 can acquire a system setting detailed state, a pilot channel acquisition detailed state, a synchronization channel acquisition detailed state, and a timing conversion Quot; mobile station initialization state "including the detailed state.

After performing the booting procedure, the operating system routine (not shown), at least one or more system management routines (not shown) and various system variables corresponding thereto are loaded into the execution memory provided in the control unit 205, The mobile terminal 200 is set to the operation mode corresponding to the "mobile station call waiting state ", the" system access state ", or the " Call Processing) procedure.

According to the method of the present invention, the search program (or VM) is preferably started (or realized) by inputting a predetermined key in the operation mode corresponding to the "mobile station call waiting state" Do.

The screen output unit 210 is a function configuration unit for screening operation modes of the wireless terminal 200 and corresponding operation states of the wireless terminal 200. The screen output unit 210 includes one or more LCDs And a driver for driving the screen output device. The control unit 205 may output at least one key data input through the key input unit 220 and / Or a function processing screen and a function processing result screen corresponding to at least one function (or program (or VM)) provided in the wireless terminal 200 and / And outputs at least one content (for example, text content, image content, multimedia content) provided (or downloaded).

According to the embodiment of the present invention, the screen output unit 210 preferably performs a function of a menu screen corresponding to the search program (or VM), a function processing screen, and a screen output means for outputting a function processing result screen Do.

The sound processing unit 215 processes a sound input and output in each operation mode of the wireless terminal 200. The sound processing unit 215 decodes at least one or more encoded sound data and supplies the decoded sound data to the wireless terminal 200 And a vocoder and a codec for encoding and outputting a sound signal input through a microphone provided in the wireless terminal 200 and / or a microphone provided in the wireless terminal 200 .

According to the embodiment of the present invention, the sound processing unit 215 may generate a sound corresponding to a predetermined ringback tone through the speaker in an operation mode corresponding to the "system access state" among the operation modes of the wireless terminal 200 It is preferable to decode and output the data and / or to encode and input a predetermined voice signal through a microphone in an operation mode corresponding to the "call channel state ", or to decode and output a predetermined voice signal through a speaker .

Also, the sound processing unit 215 can reproduce at least one sound content and / or multimedia content (or downloaded) provided in (or downloaded from) the mobile terminal 200 in at least one operation mode including the & It is preferable that the sound data corresponding to the content to be reproduced is decoded and output.

According to the embodiment of the present invention, the sound processing unit 215 preferably performs a function of sound output means for decoding and outputting sound data corresponding to the search program (or VM).

The key input unit 220 may include at least one key button having a predetermined number key and / or a character key and / or a function key, A key input device, and a driver for driving the key input device, wherein the key input device detects at least one key input signal generated by clicking (or inputting) the key button .

According to the present invention, when a predetermined key input signal is detected from a predetermined key button provided in the key input device in a predetermined input mode and / or at least one operation mode controlled by the control unit 205, The input unit 220 generates a predetermined key event (e.g., MH_KEY_PRESSEVENT, MH_KEY_REPEATEVENT, and MH_KEY_RELEASEEVENT) corresponding to the detected key input signal and provides the generated key event to the control unit 205, The control unit 205 reads out predetermined key data corresponding to the key event in the current input mode and / or the operation mode of the wireless terminal 200 (e.g., a predetermined key event in each input mode and / (Read key data from the key table storing (managing) at least one key data corresponding to the key data), and / or the key And reads out a command for executing a predetermined function that is matched with the vent.

According to an embodiment of the present invention, the key input unit 220 inputs a predetermined telephone number in an operation mode corresponding to the "mobile station call standby state" among the operation modes of the mobile station 200, It is preferable to change the operation mode of the wireless terminal 200 to the operation mode corresponding to the "system access state ".

The key input unit 220 inputs a predetermined function key (e.g., a menu key) in an operation mode corresponding to the "mobile station call standby state" among the operation modes of the mobile terminal 200, It is desirable to perform various functions provided in the mobile terminal 200.

According to an embodiment of the present invention, the key input unit 220 performs a function of key input means for inputting at least one key data corresponding to the search program (or VM).

The radio processor 225 is a functional unit for the radio terminal 200 to connect a radio channel to a base station on a mobile communication network based on CDMA / WCDMA and / or HSDPA. The radio processor 225 includes a CDMA modem and various RF modules A high frequency amplifier, a duplexer filter, a power amplifier, a high power amplifier (HPA), an isolator, an RF / IF SAW filter, a frequency up conversion circuit, a frequency down conversion circuit, a VCTCXO corresponding to a reference clock source, And / or a slot mode and / or a slot mode corresponding to each operation mode of the wireless terminal 200 in cooperation with the control unit 205. In addition, A power control and / or a hand-off and / or a call processing procedure.

According to an embodiment of the present invention, the radio processing unit 225 performs a radio frequency signal transmission / reception function (e.g., antenna control, modulation, synthesis, amplification, and / or filtering of a radio frequency signal) corresponding to the search program ) Is preferably provided.

Particularly, the radio processing unit 225 processes the information or signal transmitted from the mobile station 200 to the base station into a CDMA stack, or reads out predetermined information or signals from the CDMA stack received from the base station And the like.

The memory unit 230 may include a storage medium that stores at least one piece of information (or data) in the wireless terminal 200 and / or a program (or VM) code corresponding to at least one program Volatile memory corresponding to a recording medium in which a read only memory (ROM) corresponding to the read-only memory, a flash memory (FM) and an erasable erasable programmable read-only memory (EEPROM) Read Only Memory) and the like.

According to an embodiment of the present invention, system information of the non-volatile memory that should not be erased is stored in the non-volatile memory, and the flash memory includes an operating system routine, a call processing program (or VM) routine, (Or VM) routine and information or data for the application program (or VM) provided through the EEPROM are stored in the EEPROM. The EEPROM stores terminal registration related parameters, a telephone number (e.g., address book) It is preferable that at least one piece of information (or data) extracted and / or generated during the execution is stored.

Referring to FIG. 2, for the query / answer service according to the present invention, the wireless terminal 200 outputs a search word input interface to the screen output unit 210, or searches for a search word corresponding to the input search word information An interface for outputting a question message input interface for outputting a result output interface or sending a question message to an advertiser (or manager) communication means that registers the advertisement data in correspondence with the advertisement data included in the output search result An output processing unit 245 for outputting a search result including advertisement data corresponding to the search term information on the search result output interface in response to the search term information, 220 to input the search word information input through the search word input interface, At least one piece of information for sending a message to an advertiser (or manager) communication means designated by the advertiser (or manager) registered with the advertisement data corresponding to the advertisement data outputted through the search result output interface corresponding to the search word information An information generating unit 255 for generating inquiry message forwarding request information including at least one of the inputted inquiry message information and at least one or more response message receiving communication means, An information transmission unit 260 for connecting the communication channel with the communication company server 100 through the wireless processing unit 225 and transmitting the inputted query word information through the communication channel or transmitting the generated question message transmission request information And a search program (or VM) including the search program The color program (or VM) receives search result information including one or more pieces of advertisement data corresponding to the query word information through the wireless processing unit 225, or receives response message information corresponding to the transmitted question message transmission request information And an information receiving unit (265) for receiving the information.

When the search program (or VM) is activated in the wireless terminal 200, the interface output unit 240 outputs the search word input interface to the screen output unit 210.

According to an embodiment of the present invention, the search word input interface preferably includes a user interface for inputting one or more search word information and a user interface for transmitting the search word information.

According to an embodiment of the present invention, the search result output interface includes a user interface for outputting search result information corresponding to the transmitted search word information, a user interface for outputting advertisement data corresponding to the search word information, (Or manager) communication means, when the advertiser (or manager) who registered the advertiser (or manager) communication means registers the at least one advertiser (or manager) communication means. It is preferable to output a question input interface for inputting a question message to the selected advertiser (or manager) communication means.

Here, the search result output interface selects an advertiser (or manager) communication means for a plurality of pieces of advertisement data output to the search result output interface, and transmits the query message to the plurality of advertisers (or managers) And a group transfer selection interface for sending a question message to the communication means (or manager).

According to an embodiment of the present invention, the question message input interface preferably includes a user interface for inputting one or more question message information, and a user interface for transmitting the question message information.

According to another embodiment of the present invention, the question message input interface includes a user interface for inputting (or selecting) information on a user interface for inputting one or more question message information and communication means for receiving a response message, And a communication interface for requesting a user to respond to the response message, and a communication interface for requesting access to the response message.

Upon receipt of the response message corresponding to the inputted question message information, the user interface for outputting the received response message is output through a predetermined area (or a separate response message output interface) on the question message input interface .

When the search result information corresponding to the search word information is received through the communication company server 100 after the search result output interface is transmitted and the search word information inputted through the search word input interface is transmitted to the communication company server 100 And the output processing unit 245 processes the received search result information in association with the screen output unit 210.

Here, it is preferable that the received search result information further includes advertisement data corresponding to the search word information, and further includes advertiser (or manager) communication means information of the advertiser (or manager) registering the advertisement data .

The question message input interface is outputted and the question message information inputted through the question message input interface is transmitted to the advertiser (or manager) communication means, and then the response message is transmitted from the advertiser (or manager) to the transmitted question message information The output processing unit 245 processes the received response message information in association with the screen output unit 210. [0050] FIG.

When the search word input interface is output, the information input unit 250 processes one or more search word information through the user interface for inputting a search word among the user interfaces provided in the search word input interface through the key input unit 220 .

When the search result output interface is output, the information input unit 250 displays a user interface for selecting an advertiser (or manager) communication means among the user interfaces provided in the search result output interface through the key input unit 220 (Or manager) communication means is selected via the network.

When the question message input interface is output, the information input unit 250 receives the question message information from the user interface provided in the question message input interface through the key input unit 220, So that the message information is input.

If the user interface for inputting (or selecting) the client communication means information is further included in the question message input interface, the information input unit 250 may receive the client communication means information through the user interface for inputting (or selecting) So that the communication means information is input.

The information generating unit 255 includes inquiry message information input through the information input unit 250 and advertiser (or manager) communication means information to which the inquiry message is to be transmitted, (E.g., message receiving means information of the wireless communication apparatus, or mobile phone number) as the basic response message receiving communication means information, or a question message sending request including the communication means information for receiving the input (or selecting) One or more of the advertiser (or manager) communication means information and the communication means for receiving the response message may be omitted according to the intention and purpose of a person skilled in the art.

The information transmission unit 260 connects a communication channel with the communication company server 100 through the wireless processing unit 225 and transmits the generated question message transmission request information through the communication channel, The inquiry message forwarding request information is transmitted to the communication company server 100 through the communication channel.

Here, the information transmission unit 260 may process the generated question message transmission request information to be transmitted to the advertiser (or manager) communication unit through the wireless processing unit 225. [

If the response message information corresponding to the search word information is transmitted from the communication company server 100 to the receiving side of the wireless terminal 200 information (e.g., message receiving means information of the wireless communication apparatus, or mobile phone number) The information receiving unit 265 receives one or more response message information corresponding to the question message information through the radio processing unit 225. The received response message information is transmitted to the output processing unit 245 through the output processing unit 245 It is preferable to perform processing so as to be output in connection with the screen output unit 210.

Here, it is preferable that the received response message information is output in the vicinity of the outputted search result information (or advertisement data), and it is preferable to process the response message of the advertiser (or manager) that transmitted the response message according to the intention and purpose of a person skilled in the art More means information may be output.

FIG. 3 is a diagram illustrating a process of providing search result information including advertisement data corresponding to search word information according to an embodiment of the present invention.

In more detail, FIG. 3 illustrates search word information input through a search word input interface included in a search program in the wireless terminal 200 on the advertisement data processing system shown in FIG. 1, on the advertisement data processing system shown in FIG. 1 To the communication company server 100 and receives the search result information corresponding to the transmitted query word information from the communication company server 100. It should be noted that the person skilled in the art Referring to FIG. 3, various methods for providing search result information on the search word information can be inferred. However, the present invention includes all of the above-described embodiments, But not limited to, the illustrated embodiments.

Hereinafter, in Fig. 3, the communication company server 100 on the advertisement data processing system shown in Fig. 7 is referred to as a "server" for convenience.

Referring to FIG. 3, the wireless terminal 200 on the advertisement data processing system shown in FIG. 1 drives a search program having the search word input interface to check whether a search word input interface provided in the search program is output 300).

If the search word input interface provided to the search program is output 305, the wireless terminal 200 determines whether the search word information is inputted (or selected) through the search word input interface (310).

According to an embodiment of the present invention, the search word input interface preferably includes a user interface for inputting one or more search word information and a user interface for transmitting the search word information.

If it is confirmed that the search word information is inputted (or selected) through the search word input interface (315), the wireless terminal 200 connects a communication channel for transmitting the search word information to the server through the search program (320).

According to an embodiment of the present invention, the terminal may connect the communication channel with the server according to a communication protocol defined in a search program provided in the terminal, in order to directly transmit the search word information from the server.

If the communication channel is connected (325), the wireless terminal (200) transmits the search word information to the server through the communication channel (330).

According to an embodiment of the present invention, when a search function corresponding to a search word is provided on the server, the server generates (extracts) a search result corresponding to the received search word information through the search function desirable.

According to another embodiment of the present invention, when the search function corresponding to a search word is not provided on the server, the server provides the received search word information to a search server, And transmits the search result information to the wireless terminal 200.

Thereafter, the wireless terminal 200 receives search result information corresponding to the transmitted query word information from the server (335), and confirms whether the received search result information includes advertisement data (340).

Here, the advertisement data may be keyword advertisement data input through the keyword input interface and associated with a keyword transmitted to the server.

If the received search result information does not include advertisement data (345), the wireless terminal 200 processes the received search result information so as to be output on a screen provided in the wireless terminal 200 (350), and ends the process thereafter.

On the other hand, if the received search result information includes the advertisement data (345), the wireless terminal 200 confirms whether the advertiser who has registered the received advertisement data has received advertiser communication means information (355).

Here, the advertiser communication means information may include information for identifying a communication means designated by the target advertiser to which a question message inputted through the wireless terminal 200 is to be transmitted.

(E. G., A mini-homepage / blog), or an advertiser web hard (e. G., A storage medium on a network assigned to an advertiser) that is used by the advertiser communication means, the messenger used by the advertiser, , Or an advertiser's bulletin board (e.g., a bulletin board used by an advertiser on a public web site), and the like.

If the advertiser communication means for the advertiser who has registered the advertisement data is not received (360), the wireless terminal (200) transmits the search result information including the advertisement data to be displayed on the screen of the mobile terminal (365) and ends the process thereafter.

Meanwhile, when the advertiser communication means for the advertiser having the advertisement data registered is received (360), the wireless terminal 200 transmits the search result information including the advertisement data and the advertiser communication means information to the wireless terminal 200, So that it is outputted on the screen.

According to an embodiment of the present invention, the search result output interface includes a user interface for outputting search result information corresponding to the transmitted search word information, a user interface for outputting advertisement data corresponding to the search word information, The advertiser communication means may include a user interface for selecting the advertiser communication means when the advertiser having registered the at least one advertiser communication means registers the at least one advertiser communication means, It is preferable to output the input interface.

Here, the search result output interface does not transmit the question message but selects the advertiser communication means for the plurality of pieces of advertisement data output to the search result output interface, and transmits the question message to the advertiser communication means for a plurality of advertisers And a group transfer selection interface.

4 is a diagram illustrating a query message transmission process for sending a query message to an advertiser communication means through a search result interface according to an embodiment of the present invention.

4, the wireless terminal 200 shown in FIG. 2 outputs a search result corresponding to the search term shown in FIG. 3. Then, the advertiser communication means selection And transmits the inquiry message to the advertiser communication means in response to the inquiry result message. It is to be understood that the person skilled in the art may refer to FIG. It should be understood that the present invention is not limited to the above embodiments and that various changes and modifications may be made in the present invention without departing from the spirit or scope of the inventions. Is not limited.

Referring to FIG. 4, the wireless terminal 200 shown in FIG. 2 outputs search results corresponding to the search words shown in FIG. 3, and search result information including advertisement data, When the registered advertiser communication means is outputted, the wireless terminal 200 confirms (or selects) the advertiser communication means information outputted on the search result output interface (400).

According to an embodiment of the present invention, the search result output interface includes a user interface for outputting search result information corresponding to the transmitted search word information, a user interface for outputting advertisement data corresponding to the search word information, The advertiser communication means may include a user interface for selecting the advertiser communication means when the advertiser having registered the at least one advertiser communication means registers the at least one advertiser communication means, It is preferable to output the input interface.

Here, the search result output interface does not transmit the question message but selects the advertiser communication means for the plurality of pieces of advertisement data output to the search result output interface, and transmits the question message to the advertiser communication means for a plurality of advertisers And a group transfer selection interface.

If the advertiser communication means is inputted (or selected) through the search result output interface (405), the wireless terminal 200 transmits a question message (or message) to be transmitted to the advertiser communication means corresponding to the advertiser communication means input And outputs an input interface (410).

According to an embodiment of the present invention, the question message input interface preferably includes a user interface for inputting one or more question message information, and a user interface for transmitting the question message information.

According to another embodiment of the present invention, the question message input interface includes a user interface for inputting (or selecting) information on a user interface for inputting one or more question message information and communication means for receiving a response message, And a communication interface for requesting a user to respond to the response message, and a communication interface for requesting access to the response message.

Upon receipt of the answer message corresponding to the inputted question message information, the user interface for outputting the received answer message is output through a predetermined area (or a separate response message output interface) on the question message input interface .

Thereafter, the wireless terminal 200 transmits the question message information through the output of the question message input interface, the advertiser communication means information for the target advertiser to which the question message is transmitted, and the question message to the advertiser, (415) whether or not the question message transmission request information including at least one of the communication means for receiving a response message for receiving a response message corresponding to the inquiry message is input (or selected) from the advertiser.

If the question message transmission request information is inputted (or selected) through the question message input interface 420, the wireless terminal 200 transmits the question message transmission request message to the advertiser communication means included in the question message transmission request information A communication channel for transmitting the message forwarding request information is connected (425).

If a communication channel for transmitting the inquiry message forwarding request information is connected (430), the wireless terminal 200 processes the inquiry forwarding request information to be transmitted to the advertiser communication means through the connected communication channel (435).

FIG. 5 is a diagram illustrating an information registration system for registering advertisements and recipient information for a customer to send a message to an advertiser according to an embodiment of the present invention.

5 is a flow chart illustrating a method of transmitting advertisement and recipient information to a client by a predetermined advertiser terminal 540 through a predetermined communication network to a server on the advertisement data processing system, The advertisement server and the receiver registration information provided from the advertiser terminal 540 are processed in association with the storage medium 535 provided in the advertisement data processing system and stored in the server, Those skilled in the art will appreciate that various changes and modifications may be made to the configuration of an information registration system for registering advertisements and recipient information for the client to send a message to an advertiser, However, the present invention is not limited thereto. And it shall not be limited to the exemplary method shown in the figure 5.

Those skilled in the art will appreciate that at least one functional component included in the server shown in FIG. 5 can be inferred from the method of implementing the messenger program shown in FIG. 3 The present invention is not limited thereto.

Hereinafter, at least one means for storing advertisement and recipient registration information provided from the advertiser terminal 540 on the information recording system shown in FIG. 5 to the storage medium 535, or a component corresponding to the functional configuration For convenience, it is referred to as "information registration server 500 ".

Referring to FIG. 5 according to an embodiment of the present invention, an information registration system for registering advertisements and recipient information for a client to send a message to an advertiser comprises: at least one advertiser terminal 540), a storage medium 535 for associating and storing advertisement and receiver registration information transmitted from the advertiser terminal 540, and a storage medium 535 connected to the advertiser terminal 540 through a predetermined communication network, And an information registration server 500 for receiving advertisement and recipient registration information to be transmitted and processing the advertisement and the receiver registration information in association with the storage medium 535.

The advertiser terminal 540 may include at least one of a wired communication network based on TCP / IP (Transmission Control Protocol / Internet Protocol) (for example, an asymmetric digital subscriber line (ADSL) / very high data rate digital subscriber line (VDSL) Or a wired terminal including at least one of a desktop computer or a notebook computer communicatively connected to the information registration server 500 via a wired communication network including a wireless LAN A mobile communication terminal connected to a mobile communication network (or HSDPA (High Speed Downlink Packet Access) based mobile communication network), a portable Internet terminal connected to a high-speed wireless Internet based on IEEE 802.16x, or a wireless LAN communication network based on IEEE 802.11x And at least one wireless terminal including at least one wireless LAN terminal The advertiser terminal 540 outputs an advertisement and a receiver information registration interface for transmitting a message to an advertiser provided by the information registration server 500, and the client sends a message to the advertiser (For example, a browser program and a communication function) for inputting or selecting at least one information through the advertisement and receiver information registration interface for transmission and transmitting the information to the information registration server 500.

Those skilled in the art will readily be able to deduce the characteristics of the advertiser terminal 540 corresponding to a terminal including at least one or more wired terminals or wireless terminals, A detailed description thereof will be omitted for the sake of convenience.

In the case where the advertiser terminal 540 is a wired terminal according to an embodiment of the present invention, the communication network includes the TCP / IP based wired communication network. When the advertiser terminal 540 is a wireless terminal, May be configured to include at least one of the CDMA-based (or HSDPA-based) mobile communication network, the IEEE 802.16x-based high-speed wireless Internet, or the IEEE 802.11x-based wireless LAN communication network.

The storage medium 535 provided in the advertisement data processing system according to the present invention is characterized in that advertisement and receiver registration information transmitted from the advertiser terminal 540 are linked and stored.

The advertisement and receiver registration information may include at least one of keyword information, advertiser information, advertisement data information, message receiving terminal 120 information, deposit information, and billing policy information, and may be changed according to the intention and purpose of a person skilled in the art .

For example, in addition to the keyword information, search word information for providing advertisement data corresponding to a search word input by a predetermined customer or content content context information for providing advertisement data corresponding to a content content context included in a web page to be provided to the customer Or index word information for providing advertisement data corresponding to an index word of a web page to be provided to the customer.

The keyword information included in the advertisement and recipient registration information preferably includes a combination of at least one word for providing advertisement data corresponding to keyword information of a web page to be provided to at least one customer, And may be changed depending on the purpose and purpose.

The advertiser information included in the advertisement and recipient registration information may include at least one or more personal information (for example, a name, a name, an address, and the like) for an advertiser registering the advertisement data, for providing advertisement data corresponding to keyword information of a web page, (For example, the advertiser is notified to at least one or more of the customers (e.g., a customer, a customer, a business address, A member ID information given by subscribing to the advertisement data processing system or inputting and inputting by the advertiser in order to provide advertisement data corresponding to keyword information of a web page to be provided) , The intentions and purposes of those skilled in the art.

The advertisement data information included in the advertisement and recipient registration information may be provided to at least one or more customers in the advertisement data processing system shown in FIG. 5A or FIG. 5B in order to provide advertisement data corresponding to keyword information of a web page to be provided to a customer. (URL) information, coupon information, award information, and mileage information to be transmitted to the wireless terminal 115 when the keyword information is input from one or more wireless terminals 115 And may be changed according to the intention and purpose of those skilled in the art.

The information of the message receiving terminal 120 included in the advertisement and the receiver registration information includes information on the type of the receiving device for the terminal of the advertiser receiving the message, Receiving number, and the like, and may be changed according to the intention and purpose of those skilled in the art.

The deposit information included in the advertisement and recipient registration information includes advertisement data information that is matched with the keyword information through the advertisement data processing system shown in FIG. 5A or FIG. 5B, and predetermined message transmission to the advertiser corresponding to the advertisement data information If the advertisement data information is clicked (or selected) at the request of the wireless terminal 115 after providing the interface for the click (or selection) to the wireless terminal 115, Providing an interface for inputting a predetermined message by clicking an amount of money to be paid by the advertiser or by clicking an interface for transmitting a message to pay an amount of money, (Or an advertiser or an administrator) is confirmed, the corresponding message transmission (Or advertiser or manager) information for depositing the amount of money according to the intention and purpose of a person skilled in the art, And the account information (or virtual account information) in which the money is deposited.

According to the embodiment of the present invention, the billing policy information includes an advertiser-specific differential billing policy, a wired message transmission billing policy, a wireless message transmission billing policy, a wire / wireless message transmission integration billing policy, a differential billing policy per advertisement, , A billing policy for multiple transmission, and the like, and may be changed according to the intention and purpose of a person skilled in the art.

Also, the billing policy information may be a billing policy designated by the enterprise providing the service.

Herein, the differential charging policy for each advertiser included in the charging policy information may be applied to a company providing the message transmission / reception service between the advertiser and the client by applying at least one advertisement discount contract according to the advertiser contract Discount policy for service, service-specific charging policy, and the like, and may be changed according to the intention and purpose of a person skilled in the art.

Also, the wired message transmission charging policy included in the charging policy information may be used when a message is transmitted to an advertiser selected by a customer using the message transmission / reception service between the advertiser and the client, or when an advertiser responds to a message And a billing policy for at least one or more of cases in which a message is transmitted to a wired line upon transmission, and may be changed according to the intention and purpose of a person skilled in the art.

In addition, the wireless message transmission charging policy included in the charging policy information may be used when a message is transmitted to an advertiser selected by a customer using the message transmission / reception service between the advertiser and the client, or when an advertiser responds to a message And a billing policy for at least one or more cases of wireless transmission of a message, and the like, and may be changed according to the intention and purpose of a person skilled in the art.

In addition, the wired / wireless message transmission integrated charging policy included in the charging policy information preferably includes an integrated charging policy for simultaneous transmission of the wired and wireless messages using the message transmission / reception service between the advertiser and the client, And may be changed according to the intention and purpose of those skilled in the art.

In addition, the wireless message transmission charging policy and the wireless message transmission charging policy may be used as a single message transmission charging policy, separately from the charging policy for wired or wireless, separately from the wired and wireless message charging charging policy.

In addition, the advertisement charge policy for each advertisement included in the billing policy information may provide at least one advertisement to the customer terminal corresponding to the keyword designated by the advertiser in order to use the message transmission / reception service between the advertiser and the customer, And a billing policy for each advertisement for the selected advertisement when any one of the at least one advertisement is selected through the customer terminal, and may be changed according to the intention and purpose of a person skilled in the art.

In addition, the advertisement and message transmission integrated charging policy included in the charging policy information may be used when the customer who receives the message transmission / reception service between the advertiser and the customer selects the advertisement and uses the message transmission service to the advertiser, When used together, it is desirable to include a billing policy for differentiated billing than an amount for each advertisement and billing by message transmission, and may be changed according to the intention and purpose of a person skilled in the art.

In addition, in the multi-transmission charging policy included in the charging policy information, a customer who is provided with the message transmission / reception service between the advertiser and the client transmits a message to at least two advertiser side message receiving means registered by the advertiser for one advertiser , It is desirable to include a billing policy for each message transmission or a differential billing policy based on at least two or more message receiving means, and may be changed depending on the purpose and the purpose of the person skilled in the art.

Those skilled in the art will appreciate the technical features of the billing policy, and therefore, the detailed description will be omitted for the sake of convenience.

According to an embodiment of the present invention, the information registration server 500 may communicate with the advertiser terminal 540 through the communication network to provide a web interface corresponding to the advertiser terminal 540 and a communication network, The information registration server 500 is connected to the advertiser terminal 540 through a wired communication network or a wireless communication network. The information registration server 500 includes an interface unit 505 (or interface means) And a function of the web server 545.

According to an embodiment of the present invention, when the advertiser terminal 540 is a wired terminal through which a communication channel is connected through a wired communication network based on TCP / IP, the interface unit 505 transmits an HTTP (Hyper-Text Markup Language) compatible protocol to the advertiser terminal 540 via the communication channel and transmits a message to the advertiser in the form of HTML (Hyper Text Markup Language) compatible document And transmits the advertisement and recipient information registration interface or the information providing screen for the advertiser terminal 540 to the advertiser terminal 540. The advertiser terminal 540 receives an advertisement for transmitting the message from the advertiser terminal 540 to the advertiser, It is desirable to perform the function of receiving and processing advertisement and recipient registration information.

According to another embodiment of the present invention, when the advertiser terminal 540 is a wireless terminal through which a communication channel is connected through a CDMA-based wireless communication network, the interface unit 505 may communicate with the advertiser terminal 540 and a WAP (WML) or an HTML-compatible document form to the advertiser terminal 540 via the communication channel to the advertiser through a communication channel based on the Application Protocol (AP) protocol or the ME (Mobile Explorer) And transmits an advertisement and a receiver information registration interface or an information providing screen for transmitting an advertisement and a receiver information registration interface for transmitting a message to the advertiser terminal 540 from the advertiser terminal 540, It is desirable to perform a function of receiving and processing recipient registration information.

According to another embodiment of the present invention, when the advertiser terminal 540 is a wireless terminal through which a communication channel is connected through a wireless communication network based on IEEE 802.16x, the interface unit 505 may communicate with the advertiser terminal 540, A predetermined communication channel is established based on a wireless protocol corresponding to the IEEE 802.16x standard and an advertisement and a receiver information registration interface for transmitting a message to an advertiser by a predetermined customer to the advertiser terminal 540 via the communication channel Or the information providing screen, and receives and processes predetermined advertisement and recipient registration information corresponding to the advertisement and recipient information registration interface for transmitting the message from the advertiser terminal 540 to the client Or the advertiser terminal 540 may be connected to a communication channel through an IEEE 802.11x based wireless communication network, The interface unit 505 connects a predetermined communication channel to the advertiser terminal 540 based on a wireless protocol corresponding to the IEEE 802.11x standard, The terminal 540 transmits an advertisement and a receiver information registration interface or an information providing screen for transmitting a message to an advertiser by a predetermined customer and outputs the advertisement and advertisement information for transmitting the message from the advertiser terminal 540 to the advertiser And a function of receiving and processing predetermined advertisement and recipient registration information corresponding to the recipient information registration interface.

5, when the predetermined advertiser terminal 540 is connected to the information registration server 500 through the interface unit 505, the information registration server 500 is operated in cooperation with the interface unit 505 (Or extracts) an advertisement and a recipient information registration interface for transmitting a message to an advertiser and allowing a predetermined customer to input (or select) and send a predetermined advertisement and recipient registration information from the advertiser terminal 540 An interface providing unit 510 and an interface unit 505. The advertiser terminal 540 is connected to the interface unit 505 through an interface providing unit 510, An information receiving unit 515 (or information receiving means) for receiving advertisements and recipient registration information to be transmitted and selected, It characterized in that the beam formed by an information storage part 520 (or information storage means) for storing in association processing in the storage medium 535.

Also, the information registration server 500 may include a deposit confirmation unit 525 (or a deposit confirmation means) for checking whether the amount corresponding to the deposit information included in the received advertisement and recipient registration information is deposited, And a billing process confirmation unit 530 (or a billing process confirmation means) for confirming the validity of the billing process for billing a predetermined advertisement amount from the deposit according to the billing policy information corresponding to the advertisement data information .

The interface providing unit 510 may be configured such that when a predetermined advertiser terminal 540 accesses the information registration server 500 through the interface unit 505, (Or a browser program provided in the terminal 540) to input (or select) a predetermined advertisement and receiver registration information and transmit the advertisement and the receiver registration information to the information registration server 500 via the communication network, (Or extracted) from a predetermined database (not shown) and transmits the message to the advertiser through the generated (or extracted) interworking with the interface unit 505 And provides advertisement and recipient information registration interface to the advertiser terminal 540 via the communication network.

Then, the advertiser terminal 540 inputs (or selects) a predetermined advertisement and receiver registration information based on the advertisement and the receiver information registration interface for transmitting the message to the advertiser, and the advertisement and receiver registration information When it is confirmed that the advertiser terminal 540 is inputted (or selected), the advertiser terminal 540 transmits the input (or selected) advertisement and receiver registration information to the information registration server 500 through the communication network.

If the advertiser terminal 540 has at least one form contained in the advertisement and recipient information registration interface for transmitting the message to the advertiser, (Or selecting) the advertisement and the receiver registration information through the communication protocol provided by the communication network, and transmitting the input (or selected) advertisement and receiver registration information to the information registration server 500 through the communication protocol provided by the communication network The detailed description will be omitted for the sake of brevity.

The information receiving unit 515 inputs (or selects) predetermined advertisement and recipient registration information through the advertisement and recipient information registration interface for the client to send a message to the advertiser in the advertiser terminal 540, And receives the advertisement and receiver registration information in conjunction with the interface unit 505 at the time of transmission, and provides the received advertisement and receiver registration information to the information storage unit 520.

The information storage unit 520 stores advertisement information including at least one of keyword information, advertiser information, advertisement data information, message receiving terminal 120 information, deposit information, and billing policy information received through the information receiving unit 515 And recipient registration information, and stores the recipient registration information in the storage medium (535).

Upon receipt of the advertisement and receiver registration information through the information receiver 515, the deposit confirmation unit 525 receives the deposit information included in the advertisement and receiver registration information through the predetermined communication network, (Or virtual account information) associated with the financial institution server 555. In this case, it is checked whether the deposit deposited by the advertiser is deposited in the account (or the virtual account).

According to the method of the present invention, when the amount corresponding to the deposit information included in the advertisement and recipient registration information is not deposited, it is preferable that no keyword advertisement corresponding to the advertisement and recipient registration information is provided. And to provide the advertiser with information including receipt of the receipt registration information and an unconfirmed deposit status.

The billing process confirmation unit 530 receives advertisement data included in the advertisement and recipient registration information in association with the web server 545 (or the advertisement server 550) that provides the keyword advertisement corresponding to the advertisement and recipient registration information, The validity of the billing process for billing the predetermined advertisement amount in the billing policy information according to the advertisement providing or message transmission is confirmed corresponding to the information or message receiving terminal 120 information.

According to one embodiment of the present invention, when the provided advertisement data is clicked (or selected) after the advertisement data information included in the advertisement and recipient registration information is provided to the wireless terminal 115, (Or an advertisement web site) corresponding to the connection information, the billing process confirmation unit 530 may provide the connection information included in the advertisement data information corresponding to the connection information, It is desirable to confirm whether or not the web site can be accessed by the wireless terminal 115.

Alternatively, if the provided advertisement data is clicked (or selected) after the advertisement data information included in the advertisement and recipient registration information is provided to the wireless terminal 115, the advertisement data information corresponding to the click (or selection) (Or an advertisement web site) corresponding to the providing of the connection information, the billing process confirmation unit 530 confirms that the online (or advertisement) It is preferable to confirm whether it is possible to track (or check) in real time (or periodically) the purchase of the goods (or services) through the wireless terminal 115 in connection with a store (or an advertisement web site).

According to another embodiment of the present invention, a message transmission selection interface corresponding to the message reception terminal 120 information included in the advertisement and recipient registration information is provided, and the message transmission selection interface provided at the provided message transmission selection interface click (or selection) When charging a message input through the message input interface to the message receiving terminal 120, the billing process confirming unit 530 confirms whether the message is successfully transmitted to the message receiving terminal 120 desirable.

Alternatively, a message transmission selection interface corresponding to the message reception terminal 120 information included in the advertisement and recipient registration information may be provided, and may be input through a message input interface provided when the provided message transmission selection interface is clicked (or selected) It is preferable that the billing process confirmation unit 530 confirms the type of the message receiving terminal 120 and performs a billing process.

Those skilled in the art will appreciate that, besides the above-described method of verifying the validity of the billing process, it is also possible to provide the billing service in accordance with the characteristics of the advertisement data information and the billing policy, The present invention encompasses all of the above-described methods of practicing the invention, and the present invention is not limited by the method for confirming the effectiveness of the above-mentioned treatment.

FIG. 6 is a diagram illustrating an information registration process for registering advertisements and recipient information for a customer to send a message to an advertiser according to an embodiment of the present invention.

6 illustrates an example of an advertisement for sending a message to a client by an advertiser terminal 540 on the information registration system shown in FIG. 5 to the information registration server 500 through a predetermined communication network, And the advertisement registration information including at least one of keyword information, advertisement information, advertisement data information, message receiving terminal 120 information, deposit information, and billing policy information for the advertisement server 500, The advertisement and the receiver registration information are linked and stored in the storage medium 535. Those skilled in the art will be able to refer to and modify the FIGURE 6 so that the customer can receive a message And the information registration process for registering the advertisement information and the recipient information, The invention encompasses all of the above-described methods of practicing the invention, and is not limited to the method shown in FIG.

Hereinafter, in FIG. 6, the information registration server 500 on the information registration system shown in FIG. 5 is referred to as a "server" for convenience, and the advertiser terminal 540 on the information registration system shown in FIG. .

Referring to FIG. 6, the terminal on the information registration system shown in FIG. 5 accesses the server through the communication network and connects a communication channel for advertisement and receiver information registration for a message to the advertiser (600 ).

According to an embodiment of the present invention, the communication channel connection process may include at least one of a process of logging in from the terminal to the server, a process of joining the terminal to the server, and the like. The customer information corresponding to the terminal is extracted (or acquired).

If the terminal is connected to the server according to a communication protocol corresponding to the communication network through a predetermined browser program corresponding to the communication network, the terminal can send a message to the advertiser And a communication channel for registering advertisement and recipient information for transmission, and therefore, a detailed description thereof will be omitted for the sake of convenience.

When a communication channel for registering advertisement information and recipient information is connected between a terminal and a server for transmitting a message to the advertiser, the terminal transmits the message to the server through the communication channel to the advertiser (605) an advertisement and a recipient information registration interface for transmitting a message to the advertiser for registering the advertisement and recipient information for the advertisement and the recipient information, and in response, the server transmits the keyword information, An advertisement for transmitting a message to an advertiser, including a user interface for inputting (or selecting) an advertisement including at least one of message receiving terminal 120 information, deposit information, billing policy information, and recipient registration information; (Or extracts) a recipient information registration interface (610) (Or extraction) and the customer transmits the advertisement and called party information registering interface for transmitting a message to the advertiser to the mobile station via the communication channel 615.

Thereafter, the terminal transmits an advertisement including at least one of keyword information, advertiser information, advertisement data information, message receiving terminal 120 information, deposit information, billing policy information, (Or selects) the advertisement and recipient registration information through the user interface included in the advertisement and recipient information registration interface for sending a message to the advertiser (620).

If the advertisement and recipient registration information including at least one of the keyword information, the advertiser information, the advertisement data information, the message receiving terminal 120 information, the deposit information, and the billing policy information are input (or selected) , The terminal transmits the advertisement and receiver registration information to the server through the communication channel (630), and the server correspondingly stores the amount corresponding to the deposit information included in the received advertisement and receiver registration information, The validity of the deposit is confirmed (635).

According to the embodiment of the present invention, the server is connected to the financial institution server 555 corresponding to the account information (or virtual account information) deposited with the deposit among the deposit information included in the advertisement registration information through a predetermined communication network It is preferable to check whether the deposit is deposited by using the advertiser as a deposit in the account (or virtual account).

If the validity of the deposit is not confirmed at step 640, the server deactivates the keyword advertisement for the advertisement and the receiver registration information until the validity of the deposit is confirmed at step 655, And advertisement and recipient registration information including at least one advertisement including at least one of information, advertiser information, advertisement data information, message receiving terminal 120 information, deposit information, billing policy information, and recipient registration information (665 ).

On the other hand, if the validity of the deposit is confirmed (640), the server extracts the advertisement from the deposit according to the charging policy information corresponding to the advertisement data information (or message receiving terminal 120 information) The validity of the billing process for billing the predetermined advertisement amount (or message transmission amount) corresponding to the data information (or message receiving terminal 120 information) is confirmed (645).

According to an embodiment of the present invention, the server includes a web server 545 (or an advertisement server 550) that provides keyword advertisements corresponding to the advertisement and recipient registration information to at least one wireless terminal 115 (or a customer) In accordance with the charging policy information corresponding to the advertisement data information, confirms the validity of the charging process for charging the predetermined advertisement amount corresponding to the advertisement data provision as the deposit.

According to one embodiment of the present invention, when the provided advertisement data is clicked (or selected) after the advertisement data information included in the advertisement and recipient registration information is provided to the wireless terminal 115, The server provides the online store (or the advertisement web site) corresponding to the connection information to the wireless terminal 115 (or the advertisement web site) corresponding to the connection information in response to providing the connection information included in the advertisement data information, It is desirable to confirm whether or not the website can be accessed.

Alternatively, if the provided advertisement data is clicked (or selected) after the advertisement data information included in the advertisement and recipient registration information is provided to the wireless terminal 115, the advertisement data information corresponding to the click (or selection) (Or an advertisement web site) corresponding to providing the connection information, the server transmits the connection information to the online shop (or the advertisement web site) It is preferable to check whether it is possible to track (or check) in real time (or periodically) the purchase of the goods (or services) through the wireless terminal 115 in connection with the purchase of the goods (or services).

According to another embodiment of the present invention, a message transmission selection interface corresponding to the message reception terminal 120 information included in the advertisement and recipient registration information is provided, and the message transmission selection interface provided at the provided message transmission selection interface click (or selection) When charging a message input through the message input interface to the message receiving terminal 120, the server preferably checks whether the message is successfully transmitted to the message receiving terminal 120.

Alternatively, a message transmission selection interface corresponding to the message reception terminal 120 information included in the advertisement and recipient registration information may be provided, and may be input through a message input interface provided when the provided message transmission selection interface is clicked (or selected) It is preferable that the billing process confirmation unit 530 confirms the type of the message receiving terminal 120 and performs a billing process.

Those skilled in the art will appreciate that, besides the above-described method of verifying the validity of the billing process, it is also possible to provide the billing service in accordance with the characteristics of the advertisement data information and the billing policy, The present invention encompasses all of the above-described methods of practicing the invention, and the present invention is not limited by the method for confirming the effectiveness of the above-mentioned treatment.

If the validity of the billing process is not confirmed (650), the server deactivates the keyword advertisement for the advertisement and the receiver registration information until the validity of the deposit is confirmed (655), and the server (665) the advertisement and recipient registration information including the keyword information, the advertiser information, the advertisement data information, the message receiving terminal 120 information, the deposit information, and the billing policy information in the storage medium 535.

On the other hand, if the validity of the billing process is confirmed (650), the server activates the keyword advertisement for the advertisement and the receiver registration information (660) and then transmits the keyword information, the advertiser information, (665) the advertisement and recipient registration information including at least one of information, message receiving terminal 120 information, deposit information, and billing policy information in the storage medium 535.

The advertisement and receiver registration information may include at least one of keyword information, advertiser information, advertisement data information, message receiving terminal 120 information, deposit information, and billing policy information, and may be changed according to the intention and purpose of a person skilled in the art .

For example, in addition to the keyword information, search word information for providing advertisement data corresponding to a search word input by a predetermined customer or content content context information for providing advertisement data corresponding to a content content context included in a web page to be provided to the customer Or index word information for providing advertisement data corresponding to an index word of a web page to be provided to the customer.

The keyword information included in the advertisement and recipient registration information preferably includes a combination of at least one word for providing advertisement data corresponding to keyword information of a web page to be provided to at least one customer, And may be changed depending on the purpose and purpose.

The advertiser information included in the advertisement and recipient registration information may include at least one or more personal information (for example, a name, a name, an address, and the like) for an advertiser registering the advertisement data, for providing advertisement data corresponding to keyword information of a web page, (For example, the advertiser is notified to at least one or more of the customers (e.g., a customer, a customer, a business address, A member ID information given by subscribing to the advertisement data processing system or inputting and inputting by the advertiser in order to provide advertisement data corresponding to keyword information of a web page to be provided) , The intentions and purposes of those skilled in the art.

The advertisement data information included in the advertisement and recipient registration information may be provided to at least one or more customers in the advertisement data processing system shown in FIG. 5A or FIG. 5B in order to provide advertisement data corresponding to keyword information of a web page to be provided to a customer. (URL) information, coupon information, award information, and mileage information to be transmitted to the wireless terminal 115 when the keyword information is input from one or more wireless terminals 115 And may be changed according to the intention and purpose of those skilled in the art.

The information of the message receiving terminal 120 included in the advertisement and the receiver registration information includes information on the type of the receiving device for the terminal of the advertiser receiving the message, Receiving number, and the like, and may be changed according to the intention and purpose of those skilled in the art.

The deposit information included in the advertisement and recipient registration information includes advertisement data information that is matched with the keyword information through the advertisement data processing system shown in FIG. 5A or FIG. 5B, and predetermined message transmission to the advertiser corresponding to the advertisement data information If the advertisement data information is clicked (or selected) at the request of the wireless terminal 115 after providing the interface for the click (or selection) to the wireless terminal 115, Providing an interface for inputting a predetermined message by clicking an amount of money to be paid by the advertiser or by clicking an interface for transmitting a message to pay an amount of money, (Or an advertiser or an administrator) is confirmed, the corresponding message transmission (Or advertiser or manager) information for depositing the amount of money according to the intention and purpose of a person skilled in the art, And the account information (or virtual account information) in which the money is deposited.

FIG. 7A or FIG. 7B is a block diagram of a keyword advertisement system according to an embodiment of the present invention.

In more detail, FIG. 7A or FIG. 7B illustrates a keyword advertisement system configuration in which a predetermined communication server 100 provides a keyword advertisement service to at least one or more wireless terminals 115, Those skilled in the art will be able to conceive of various embodiments of the above-described keyword advertisement system configuration by referring to and modifying FIG. 7a or FIG. 7b. However, the present invention includes all the above- And the technical features thereof are not limited only by the method shown in FIG. 7A or FIG. 7B.

For example, if a person skilled in the art is familiar with the present invention, referring to FIG. 7A or FIG. 7B, the function configuration unit or means of the communication company server 100 may be connected to the external Or a function of the communication company server 100 may be provided as a module in an external server, so that the technical features of the present invention are not limited thereto.

In addition, a function configuration unit or means provided on the communication company server 100 may be provided together with the communication company server 100 and an external server so as to operate in cooperation with each other, but the present invention is not limited thereto.

In addition, the provision of the advertisement data corresponding to the keyword search provided by the communication company server 100 may be different from the advertisement data corresponding to the content content context (or index word) provided by the communication company server 100, Or a message transmission selection interface corresponding to the message reception terminal 120 associated with the data or the advertisement data corresponding to the search word provided by the communication company server 100 and the message reception terminal 120 It is to be understood that the technical features of the present invention are not limited thereto.

Referring to FIG. 7A according to an embodiment of the present invention, the communication company server 100 transmits a predetermined keyword (or a search word) to a predetermined wireless terminal 115 or a predetermined content content context (or index word) When providing the corresponding predetermined advertisement data to the predetermined wireless terminal 115,

In the communication company server 100, the keyword advertisement system may include at least one wireless terminal 115 having a predetermined web browser, at least one advertiser terminal having the web browser, A communication company server 100 for operating a website for providing a keyword advertisement service to the terminal 115 or an advertiser terminal and a message processing server 105 for providing a message transmission service in cooperation with the communication company server 100 Wherein the communication company server 100 includes a portal server providing a keyword advertisement service to the wireless terminal 115 or an advertiser terminal, a server providing a web service (e.g., a mail, a bulletin board, a blog, etc.) .

Referring to FIG. 7B according to an embodiment of the present invention, a predetermined advertisement server 795 corresponds to a predetermined keyword (or a search word) or a predetermined content content context (or an index word) to a predetermined wireless terminal 115, , The keyword advertisement system in the communication company server 100 may be provided with at least one wireless terminal having a predetermined web browser (or a messenger program) At least one advertiser terminal having the web browser and a communication company server 100 for operating a web site for providing a keyword advertisement service to the wireless terminal 115 or the advertiser terminal through a predetermined communication network, And advertisement information in response to a web page request of the advertiser terminal input to the communication company server 100 in cooperation with the communication company server 100, An advertisement server 795 providing a message transmission selection interface corresponding to the message reception terminal 120 and a message processing server 105 providing a message transmission service in cooperation with the advertisement server 795 Wherein the communication company server 100 provides a communication company server 100, a portal server, a web service (e.g., a mail, a bulletin board, a blog, etc.) providing the keyword advertisement service to the wireless terminal 115 or the advertiser terminal And a server.

The wireless terminal (115) or the advertiser terminal accesses at least one communication company server (100) through a predetermined communication network and connects a communication channel for the keyword advertisement service. The wireless terminal 115 or the advertiser terminal is equipped with a network communication function for connecting to a predetermined communication network and at least one or more web browsers. The network communication function and the fixed A terminal, a semi-fixed terminal such as a notebook, or a portable / mobile terminal.

According to an embodiment of the present invention, the wireless terminal 115 or the advertiser terminal may include at least one wired terminal connected to a wired communication network based on TCP / IP (Transmission Control Protocol / Internet Protocol) It is preferable to connect the communication company server 100 with a communication channel for the keyword advertisement service in accordance with a Hyper-Text Transfer Protocol (HTTP) compatible protocol.

According to another embodiment of the present invention, the wireless terminal 115 or the advertiser terminal may be a Code Division Multiple Access (WCDMA) / Wide-CDMA (WCDMA) based wireless communication network or an IEEE 802.11x based wireless communication network, Based wireless communication network according to a hyper-text transfer protocol (HTTP) -compliant protocol provided in the communication network, the communication company server 100 and the keyword It is desirable to connect communication channels for advertising services.

After a communication channel for the keyword advertisement service is connected to the communication company server 100, the wireless terminal 115 or the advertiser terminal receives HTML (Hyper () for the keyword advertisement service from the communication company server 100 via the communication channel (E.g., *. Html, *. Htm, *. Asp * *. Jsp, *. Xml, *. Wml, etc.) And output through a web browser provided in the wireless terminal 115 or the advertiser terminal.

The wireless terminal 115 or the advertiser terminal may connect a communication channel for the keyword advertisement service with the communication company server 100, And receives the web document for the keyword advertisement service from the web browser and outputs the web document through the web browser. Therefore, detailed description thereof will be omitted for the sake of convenience.

According to the embodiment of the present invention, the web document received by the wireless terminal 115 through the communication channel may include at least one user interface for inputting predetermined keyword information for the keyword advertisement service , And if the keyword information is inputted through the user interface, the wireless terminal 115 transmits the keyword information to the communication company server 100 via the communication channel.

Preferably, the web document received by the advertiser terminal through the communication channel includes at least one user interface for inputting predetermined advertiser message transmission request information for the keyword advertisement service, The advertiser terminal transmits the advertiser-side message transmission request information to the communication company server 100 through the communication channel.

The communication company server 100 includes a DBMS (Digital Versatile Discussion System) having a Web operation D / B storing at least one web document source for generating at least one web document for the keyword advertisement service and web operation data including digital contents Data Base Management System).

According to the embodiment of the present invention, the web document source of the web operation data stored in the web operation D / B is transmitted to the at least one wireless terminal 115 or the advertiser terminal The HTML content may include at least one of image content, sound content, and multimedia content to be included in the web document. The HTML content includes at least one of image content, sound content, and multimedia content to be included in the web document. .

Those skilled in the art will appreciate that a technical feature in which at least one or more web documents for the keyword advertisement service are generated including the web document source and the digital content included in the web operation data, The detailed description thereof will be omitted for the sake of convenience.

According to the embodiment of the present invention, the DBMS may further store at least one web service related information (for example, membership information for a membership web service) in addition to the web operation D / B, It is possible to easily derive various kinds of information or contents stored in the DBMS in correspondence with each application field of the communication company server 100. Therefore, It is omitted.

According to an embodiment of the present invention, the DBMS provided in the communication company server 100 transmits keyword information, advertiser information, advertisement data information, and advertisement information registered from the advertiser terminal through the advertisement data and message transmission / And a storage medium 785 for storing advertisement and recipient registration information including at least one or more message reception terminal 120 information, deposit information, and group message reception approval information.

The advertisement and receiver registration information may include at least one of keyword information, advertiser information, advertisement data information, message receiving terminal 120 information, deposit information, and billing policy information, and may be changed according to the intention and purpose of a person skilled in the art .

For example, in addition to the keyword information, search word information for providing advertisement data corresponding to a search word input by a predetermined customer or content content context information for providing advertisement data corresponding to a content content context included in a web page to be provided to the customer Or index word information for providing advertisement data corresponding to an index word of a web page to be provided to the customer.

The keyword information included in the advertisement and recipient registration information preferably includes a combination of at least one word for providing advertisement data corresponding to keyword information of a web page to be provided to at least one customer, And may be changed depending on the purpose and purpose.

The advertiser information included in the advertisement and recipient registration information may include at least one or more personal information (for example, a name, a name, an address, and the like) for an advertiser registering the advertisement data, for providing advertisement data corresponding to keyword information of a web page, (For example, the advertiser is notified to at least one or more of the customers (e.g., a customer, a customer, a business address, A member ID information given by subscribing to the advertisement data processing system or inputting and inputting by the advertiser in order to provide advertisement data corresponding to keyword information of a web page to be provided) , The intentions and purposes of those skilled in the art.

The advertisement data information included in the advertisement and recipient registration information may include at least one or more pieces of advertisement data in the advertisement data processing system shown in FIG. 7A or FIG. 7B for providing advertisement data corresponding to keyword information of a web page to be provided to at least one customer. (URL) information, coupon information, award information, and mileage information to be transmitted to the wireless terminal 115 when the keyword information is input from one or more wireless terminals 115 And may be changed according to the intention and purpose of those skilled in the art.

The information of the message receiving terminal 120 included in the advertisement and the receiver registration information includes information on the type of the receiving device for the terminal of the advertiser receiving the message, Receiving number, and the like, and may be changed according to the intention and purpose of those skilled in the art.

The deposit information included in the advertisement and recipient registration information includes advertisement data information matching with the keyword information through the advertisement data processing system shown in FIG. 7A or FIG. 7B, and predetermined message transmission to the advertiser corresponding to the advertisement data information If the advertisement data information is clicked (or selected) at the request of the wireless terminal 115 after providing the interface for the click (or selection) to the wireless terminal 115, Providing an interface for inputting a predetermined message by clicking an amount of money to be paid by the advertiser or by clicking an interface for transmitting a message to pay an amount of money, (Or an advertiser or an administrator) is confirmed, the corresponding message transmission (Or advertiser or manager) information for depositing the amount of money according to the intention and purpose of a person skilled in the art, And the account information (or virtual account information) in which the money is deposited.

According to the embodiment of the present invention, the billing policy information includes an advertiser-specific differential billing policy, a wired message transmission billing policy, a wireless message transmission billing policy, a wire / wireless message transmission integration billing policy, a differential billing policy per advertisement, , A billing policy for multiple transmission, and the like, and may be changed according to the intention and purpose of a person skilled in the art.

Also, the billing policy information may be a billing policy designated by the enterprise providing the service.

Herein, the differential charging policy for each advertiser included in the charging policy information may be applied to a company providing the message transmission / reception service between the advertiser and the client by applying at least one advertisement discount contract according to the advertiser contract Discount policy for service, service-specific charging policy, and the like, and may be changed according to the intention and purpose of a person skilled in the art.

Also, the wired message transmission charging policy included in the charging policy information may be used when a message is transmitted to an advertiser selected by a customer using the message transmission / reception service between the advertiser and the client, or when an advertiser responds to a message And a billing policy for at least one or more of cases in which a message is transmitted to a wired line upon transmission, and may be changed according to the intention and purpose of a person skilled in the art.

In addition, the wireless message transmission charging policy included in the charging policy information may be used when a message is transmitted to an advertiser selected by a customer using the message transmission / reception service between the advertiser and the client, or when an advertiser responds to a message And a billing policy for at least one or more cases of wireless transmission of a message, and the like, and may be changed according to the intention and purpose of a person skilled in the art.

In addition, the wired / wireless message transmission integrated charging policy included in the charging policy information preferably includes an integrated charging policy for simultaneous transmission of the wired and wireless messages using the message transmission / reception service between the advertiser and the client, And may be changed according to the intention and purpose of those skilled in the art.

In addition, the wireless message transmission charging policy and the wireless message transmission charging policy may be used as a single message transmission charging policy, separately from the charging policy for wired or wireless, separately from the wired and wireless message charging charging policy.

In addition, the advertisement-based differential charging policy included in the charging policy information may provide at least one advertisement to the wireless terminal 115 in correspondence with the keyword designated by the advertiser in order to use the message transmission / reception service between the advertiser and the client, If any one of the at least one advertisement provided to the terminal 115 is selected through the wireless terminal 115, it is preferable that the advertisement includes an advertisement-specific charging policy for the selected advertisement. According to the intention and purpose of a person skilled in the art It may be changed.

In addition, the advertisement and message transmission integrated charging policy included in the charging policy information may be used when the customer who receives the message transmission / reception service between the advertiser and the customer selects the advertisement and uses the message transmission service to the advertiser, When used together, it is desirable to include a billing policy for differentiated billing than an amount for each advertisement and billing by message transmission, and may be changed according to the intention and purpose of a person skilled in the art.

In addition, the multi-transmission charging policy included in the charging policy information is a policy that allows a customer who has been provided with a message transmission / reception service between the advertiser and the client to transmit a message to at least two message receiving terminals 120 registered by the advertiser, It is desirable to include a billing policy for each message transmission or a differential billing policy based on at least two message receiving means, and may be changed depending on the purpose and the purpose of a person skilled in the art.

Those skilled in the art will appreciate the technical features of the billing policy, and therefore, the detailed description will be omitted for the sake of convenience.

According to an embodiment of the present invention, the storage medium 785 is preferably provided on a DBMS provided in the communication company server 100. [

According to another embodiment of the present invention, the storage medium 785 may be provided on the side of a predetermined partner affiliated with the communication company server 100, or may be provided on the side of the communication company server 100, The present invention is not limited thereto.

According to the embodiment of the present invention, the DBMS provided in the communication company server 100 performs a billing process when providing the keyword advertisement service, confirms the billing process history, confirms the operation history of the communication company server 100 At least one or more pieces of advertisement data selection information including at least one of advertiser information for advertisement data selection time information, advertisement data selection time information, advertisement data selection information, and advertisement data selection charging information, message transmission time information, (For example, IP address, session information, etc.) to which the wireless terminal 115 accesses, and at least one message transmission information including at least one message including at least one or more pieces of message transmission information, And a billing history D / B (790) for storing service providing history information including at least one or more service providing history information It characterized.

According to the present invention, the communication company server 100 selects at least one advertisement data including at least one or more advertiser information for the keyword advertisement service, advertisement data selection time information, advertisement data selection information, A billing history D / B 790 for storing service provision history information including at least one message transmission information including at least one of information, message transmission time information, message transmission history information, and message transmission charging information, And the like.

The advertiser information provides advertisement data for a keyword of a web page to be provided to at least one customer, and when a predetermined customer selects the provided advertisement data, (E.g., name, resident registration number, address, telephone number, mobile phone number, e-mail address, etc.) of the advertiser, member information of the advertiser (for example, the advertiser provides advertisement data for a keyword of a web page to be provided to at least one customer The user ID information, etc.), and may be changed according to the purpose and the purpose of a person skilled in the art. have.

The advertisement data selection information provides advertisement data for a keyword of a web page to be provided to at least one customer, and when the predetermined advertisement data is selected by a customer, the advertisement data selection time The advertisement data selection information for the selected advertisement data, and the advertisement data selected when the advertisement data is selected, in association with the advertiser server 110, The advertisement data selection information may include at least one or more advertisement data selection charging information that is charged according to the charging policy information when the advertisement data is provided by the charging server 100 and may be changed according to the intention and purpose of a person skilled in the art.

The message transmission information includes a web page including advertisement data for a keyword of a web page to be provided to at least one customer and a message transmission function for transmitting a message to the advertiser about the advertisement data to the wireless terminal 115 And when a message is transmitted to the advertiser in cooperation with the communication company server 100 through the provided wireless terminal 115, the message transmission time information about the time at which the message is transmitted, the message content transmitted the message, At least one of message transmission history information including at least one or more of at least one message transmission means usage history, message transmission details, and message transmission charging information subjected to charging according to the charging policy information, And may be varied according to the intention and purpose of those skilled in the art.

Also, the message transmission information may include a web page including advertisement data for a keyword of a web page to be provided to at least one customer, and a message transmission function for transmitting a message to the advertiser about the advertisement data, ), And when a message is transmitted to the advertiser in association with the communication company server (100) through the provided wireless terminal (115), the advertiser who receives the message responds by the response means provided to the advertiser, Message transmission time information, message transmission charge information, and message transmission charge information for the case of transmitting a message to the mobile terminal.

According to an embodiment of the present invention, the billing history D / B (790) is preferably provided on a DBMS provided in the communication company server 100.

According to another embodiment of the present invention, the billing history D / B 790 may be provided on a predetermined affiliate side affiliated with the communication company server 100, or the communication company server 100 may be provided on a predetermined communication network And the present invention is not limited thereto.

Referring to FIG. 7A or FIG. 7B, the communication company server 100 connects a communication channel for the keyword advertisement service to at least one wireless terminal 115, And a web interface unit 700 (or web interface means) for providing at least one web document corresponding to a page to the wireless terminal 115.

In addition, the communication company server 100 may connect at least one communication channel for the keyword advertisement service to at least one advertiser terminal, and transmit at least one web document corresponding to the web page for the keyword advertisement service, And a web interface unit 700 for providing the advertiser terminal with advertisement information.

The web interface unit 700 may transmit at least one URL corresponding to a web page to be provided to the wireless terminal 115 or the advertiser terminal for the keyword advertisement service according to an HTTP compatible protocol provided in a communication network connected to the wireless terminal 115 (E.g., * .html, * .htm, * .asp. * .Jsp, * .xml, * .wml, etc.).

If at least one web document corresponding to a web page to be provided to the wireless terminal 115 or the advertiser terminal is generated in the communication company server 100 after the communication channel is established with the wireless terminal 115 or the advertiser terminal , The web interface unit 700 transmits the web document to the wireless terminal 115 or the advertiser terminal through the communication channel and transmits the web document to the wireless terminal 115 or the advertiser terminal through the web browser Is output.

If a user interface for inputting predetermined keyword information (for example, message information to be transmitted to an advertiser) is included in the web document, and the keyword information is input and transmitted through the user interface from the wireless terminal 115 , And the web interface unit 700 receives the keyword information through the communication channel.

In addition, a user interface for inputting predetermined advertiser-side message transmission request information (for example, message information transmitted by an advertiser to a customer) is included in the web document, and the advertiser terminal transmits the advertiser- The web interface unit 700 receives the advertiser-side message transmission request information through the communication channel.

According to an embodiment of the present invention, when transmitting predetermined keyword information from the wireless terminal 115, the web interface unit 700 may receive the keyword information through the communication channel.

In addition, when the advertiser terminal transmits predetermined advertiser-side message transmission request information, the web interface unit 700 may receive the advertiser-side message transmission request information through the communication channel.

Referring to FIG. 7A or FIG. 7B, the communication company server 100 transmits, at least in correspondence with a Web page to be provided to the wireless terminal 115 or the advertiser terminal for the keyword advertisement service in association with the web operation D / A web page operation unit 710 (or web page operation unit) that generates one or more HTML compatible web documents (e.g., * .html, * .htm, * .asp. * .Jsp, * .xml, * .wml, And a digital content operation unit for extracting at least one digital content to be included in the web document in association with the web operation D / B and transmitting the extracted digital content to the wireless terminal 115 or the advertiser terminal, The web page operation unit 715 controls the generation of at least one web document in the web page operation unit 710 according to a web page operation procedure corresponding to the keyword advertisement service,A web service control unit 705 for controlling the operation unit 715 to extract at least one digital content to be included in the generated web document and output the extracted digital content to the wireless terminal 115 or the advertiser terminal to which the web document is transmitted The web interface unit 700 is connected to the web service control unit 705 and includes at least one web document created by the web page operation unit 710, To the wireless terminal (115) or the advertiser terminal through the communication channel.

The web service control unit 705 transmits the web page operation request to the web page operation unit 710 according to a web page operation procedure corresponding to the keyword advertisement service (or a web page request from the wireless terminal 115 or the advertiser terminal) The web page management unit 710 controls the web page management unit 705 to generate at least one web document corresponding to the web page for the keyword advertisement service in association with the web service control unit 705 It is preferable to generate at least one corresponding web document.

According to an embodiment of the present invention, at least one web document corresponding to a web page for the keyword advertisement service is transmitted to the web page from the wireless terminal 115 or the advertiser terminal, A user interface for transmitting a message to an advertiser associated with the advertisement data or a user interface for transmitting a response message of a message received from the customer by the advertiser, .

When at least one digital content link is included in the web document generated by the web page operation unit 710, the wireless terminal 115 or the advertiser terminal receiving the web document transmits the digital Upon requesting digital content output corresponding to the content link, the digital content operating unit 715 outputs at least one digital content corresponding to the digital content link from the Web operation D / B, And transmits the digital content to the wireless terminal 115 or the advertiser terminal through the web interface unit 700 so that the digital content is included in the web document transmitted to the wireless terminal 115 or the advertiser terminal, .

Referring to FIG. 7A, the communication company server 100 transmits advertisement data information for a keyword of a web page to be provided to the wireless terminal 115, in association with the web page operation unit 710, for the keyword advertisement service (Or advertisement data verifying means) for verifying the advertisement information of the advertiser's message receiving terminal 120 on the advertisement data confirmed by the advertisement data verifying unit 720, 725 (or reception means information confirmation means), advertisement data information confirmed by the advertisement data verification units 754 and 720 according to a web page operation procedure corresponding to the keyword advertisement service, And a web service control unit 705 for controlling providing a web page including message receiving means information confirmed by the receiving unit 725.

Referring to FIG. 7B, the communication company server 100 transmits advertisement data information for a keyword of a web page to be provided to the wireless terminal 115, in association with the web page operation unit 710, for the keyword advertisement service And an information transmission / reception unit 753 for providing the keyword information to the advertisement server 795 in order to confirm the keyword information.

Also, the advertisement server 795 includes an advertisement data checking unit 754 (or advertisement data checking unit) for checking the advertisement data corresponding to the keyword information received from the communication company server 100, A receiving means information confirmation unit 757 (or reception means information confirmation means) for confirming the information of the advertiser's message receiving terminal 120 with respect to the advertisement data confirmed in the web page operation procedure 754, And an output processing unit 759 for outputting the advertisement data information confirmed by the advertisement data confirmation unit 754 and the message reception means information confirmed by the reception means information confirmation unit 757 through the wireless terminal 115 .

The web page output through the output processing unit 740 is preferably transmitted to the communication company server 100 and controlled through a web service control unit 705 provided in the communication company server 100, And the output processor 740 may directly output to the wireless terminal 115 according to the purpose.

In order to provide the advertisement data information included in advertisement and recipient registration information registered through the advertiser terminal to the wireless terminal 115 through the information registration system shown in FIG. 1, And confirms advertisement data information corresponding to keyword information of a web page to be provided to the wireless terminal 115 in association with the web page operation unit 710.

According to an embodiment of the present invention, the advertisement data information corresponding to a keyword of a web page to be provided to the wireless terminal 115 through the advertisement data checking unit 720 includes an advertisement data title, an advertisement data content, (E.g., an advertiser's homepage, an advertiser's bulletin board, an advertiser's blog, and the like) at the time of selecting the title or the contents of the advertisement data.

Those skilled in the art will appreciate the technical features of the method for providing the advertisement data information corresponding to the keyword of the web page to be provided to the wireless terminal 115, A detailed description thereof will be omitted.

The receiving means information confirmation unit 725 is characterized by confirming the information of the message receiving terminal 120 for the advertiser who registered the advertisement data corresponding to the advertisement data information confirmed by the advertisement data checking unit 720 .

According to an embodiment of the present invention, at least one message receiving terminal 120 identified by the receiving means information confirmation unit 725 includes first message receiving means, ..., N (N = 2, 3, ..., N). Preferably, the message receiving means includes a mobile phone, an e-mail, a bulletin board, a blog, a messenger, an ARS, a mailer, a pager, and the like.

(N = 1, 2, ..., N) message receiving means for receiving a message input through the wireless terminal 115, if it is known to those skilled in the art, (N = 1, 2, ..., N), the detailed description will be omitted for the sake of convenience.

Referring to FIG. 7A, the communication company server 100 transmits advertisement data information about a keyword of a web page provided to the wireless terminal 115, and message reception terminal 120 information associated with the advertisement data, An information receiving unit 730 (or information receiving means) for receiving the advertisement data selection or selection information for selecting at least one or more message receiving terminals 120 (or a message transmission selecting interface) And an information checking unit 735 (or an information checking means) for confirming validity of one advertisement data selection or message receiving terminal 120 selection (or message transmission selection interface selection).

The information verifying unit 735 verifies whether or not the advertisement data selection or the advertisement data selection is performed on the advertisement data information about the keyword of the web page provided to the wireless terminal 115 and the message receiving terminal 120 information associated with the advertisement data, And confirms the validity of the selection of the receiving terminal 120. The information verifying unit 735 may be omitted according to the intention and purpose of a person skilled in the art.

According to an embodiment of the present invention, when the wireless terminal 115 accesses the communication company server 100, the validity check for the keyword advertisement service checks the session holding time corresponding to the connection, It is desirable to treat the validation as failed when repeat selection is made.

According to another embodiment of the present invention, when the wireless terminal 115 accesses the communication company server 100, the validity check for the keyword advertisement service is performed by using the Internet address (for example, IP address, MAC address, etc.), and if iterative selection is made at the same Internet address, it is desirable to treat the validation as failed.

According to another embodiment of the present invention, the validity check for the keyword advertisement service is performed in response to the user authentication information input by the user when accessing the communication company server 100 from the wireless terminal 115 It is desirable to treat the validation as failed when repeat selection is made.

According to another embodiment of the present invention, it is preferable that the validity check for the keyword advertisement service confirms validity by at least one combination of the session holding time, access information, user authentication information, and the like.

Those skilled in the art will appreciate that the description of the method for validating the keyword advertisement data or the coupon provision will be omitted for the sake of convenience.

Referring to FIG. 7A, the communication company server 100 receives information corresponding to the selection of the message transmission selection interface received through the information receiver 730, and determines validity of the selection of the always-received message transmission selection interface An output processor 740 for outputting a message input interface for inputting a message to be transmitted in response to the selection of the message transmission selection interface and a message input interface for outputting a message through the message input interface output through the output processor 740, A message processor 750 for processing a message to be transmitted to the message receiving terminal 120 when the message is transmitted from the communication server 100, A protocol converting unit 765 for converting a protocol according to the protocol of the receiving terminal 120, And a web service control unit 705 for controlling output of a message input interface processed in the output processing unit 740 according to a web page operation procedure corresponding to the advertisement service.

Referring to FIG. 7B, the advertisement server 795 receives information corresponding to the selection of the message transmission selection interface received through the information receiver 730, and determines validity of selection of the always-received message transmission selection interface An output processor 759 for outputting a message input interface for inputting a message to be transmitted in response to the selection of the message transmission selection interface, and an output processor 759 for inputting a message through the message input interface output through the output processor 759 A message processor 770 for processing a message to be transmitted to the message receiving terminal 120 and a message processor 770 for transmitting a message directly from the communication company server 100 when the message processor 770 transmits a message, A protocol converting unit 765 for converting a protocol according to the protocol of the receiving terminal 120, Depending on the web page operating procedure corresponding to that service, it characterized in that the formed web provided with a service control unit 705 for controlling to output the message input interface is processed by the output processing section 759.

The output processing unit 740 provides a message input interface for inputting a message to the wireless terminal 115 in response to the selection of the message transmission selection interface received through the information receiving unit 730 and outputs the message.

According to an embodiment of the present invention, a user interface for inputting a message from the wireless terminal 115 for transmitting a message to an advertiser provided to the wireless terminal 115 through the message transmission selection confirmation unit will be described in detail in the following drawings do.

In addition, the message inputted through the message input interface outputted through the output processing unit 740 preferably includes at least one of moving picture, image, voice, and character, and may be changed according to the purpose and the purpose of the person skilled in the art have.

The message processing unit 750 processes the message to be transmitted to the message receiving terminal 120 when a message is input through the message input interface output through the output processing unit 740.

According to an embodiment of the present invention, when the group transmission is input (or selected) in the wireless terminal 115, the process of transmitting the message to the message receiving terminal 120 includes: It is preferable to transmit the message to the receiving terminal 120. According to the intention and purpose of the person skilled in the art, the group transfer service may be provided to the advertiser who has approved the group message reception.

Those skilled in the art will appreciate that the technical features of the method for transmitting the group message are well known and will not be described in detail.

According to an embodiment of the present invention, when the message receiving terminal 120 is a mobile communication terminal (for example, a mobile phone), the message is transmitted to the advertiser terminal through the message processing server 105 And may transmit the message directly to the advertiser message receiving means in the communication company server 100. [

When the message receiving terminal 120 is a mobile communication terminal, the message processing server 105 provides the message to the advertiser terminal through a mobile communication company server or a mobile communication company server associated with the message processing server 105 .

According to another embodiment of the present invention, when the message receiving terminal 120 is an ARS, it is preferable that a message is transmitted to the advertiser terminal through the message processing server 105 for message transmission to the advertiser terminal, The communication company server 100 may directly transmit the message to the advertiser message receiving means.

When the message receiving terminal 120 is an ARS, the message processing server 105 is preferably provided to the advertiser terminal through an ARS server or an ARS server associated with the message processing server 105, The message processing server 105 may further include a conversion unit for converting the message received from the communication company server 100 into voice, and the protocol conversion unit 765 of the communication company server 100 may convert the message .

According to another embodiment of the present invention, when the message receiving terminal 120 is e-mail, it is preferable that a message is transmitted to the advertiser terminal through the message processing server 105 in order to transmit a message to the advertiser terminal , The communication company server 100 may directly transmit the message to the advertiser message receiving means.

When the message receiving terminal 120 is an e-mail, the message processing server 105 is preferably an e-mail sending server or an e-mail server. When the communication server 100 provides an e-mail service, The communication company server 100 may directly transmit a message or the message transmission unit 780 of the communication company server 100 may function as the message processing server 105. [

According to another embodiment of the present invention, when the message receiving terminal 120 is a bulletin board (or a blog or the like), a message is transmitted to the advertiser terminal through the message processing server 105 to transmit a message to the advertiser terminal And may transmit the message directly to the advertiser message receiving means in the communication company server 100. [

When the message receiving terminal 120 is a bulletin board (or a blog), the message processing server 105 may be a server providing a bulletin board (or a blog or the like) (Or blog, etc.) service, the message may be directly transmitted to the advertiser message receiving means through the communication company server 100. [

Those skilled in the art will appreciate that the technical features of the message transmission method according to the message reception terminal 120 are well known and will not be described in detail.

The protocol conversion unit 765 transmits the message content information received from the wireless terminal 115, the advertiser message receiving unit selection information, the message group transmission selection information, Wherein the protocol conversion is performed according to message receiving means corresponding to the advertiser message receiving means selection information in the message receiving means information, and the protocol converted message is provided to the message transmitting portion.

Referring to FIG. 7A, the communication company server 100 includes a session connection confirmation unit 745 (or session connection confirmation means) for confirming a session connection state between the wireless terminal 115 and the communication company server 100, In association with the advertisement data selection information confirmed by the advertisement data provision confirmation unit, in association with the storage medium 785, the billing process, or the message transmission specification information confirmed through the message transmission request confirmation unit, (Or billing processing means) 755 for making a billing process in connection with the advertisement data selection processing unit 755, advertisement data selection charging information according to the advertisement data selection processed in the billing processing unit 755, And an information storage unit 756 (or an information storage unit) for storing the billing history D / B 790 in the billing history D / B 790.

The session connection confirmation unit 745 confirms the session connection state between the wireless terminal 115 and the communication company server 100 (or the advertisement server 795). The session connection confirmation unit 745, May be provided in the advertisement server 795.

According to an embodiment of the present invention, a method of confirming the session connection is performed when the wireless terminal 115 accesses the communication company server 100 and there is no operation for a predetermined unit time, .

According to another embodiment of the present invention, a method of confirming the session connection is a method in which the wireless terminal 115 accesses the communication company server 100, logs in using an ID and a password, It is preferable to treat it as being maintained.

According to another embodiment of the present invention, a method of confirming the session connection is a method in which the wireless terminal 115 accesses the communication company server 100, and when the terminal terminates the web browser application, It is preferable to treat it as being broken.

According to another embodiment of the present invention, it is preferable that the method for confirming the session connection confirms the session connection by at least one combination of the methods for confirming the session connection.

Those skilled in the art will appreciate the technical features of the method for confirming the session connection, and therefore, the detailed description will be omitted for the sake of convenience.

Referring to FIG. 7B, the advertisement server 795 includes a billing processor 755 (or a billing server) for billing corresponding to advertisement data selection or message transmission corresponding to a web page output through the output processor 759 And an information storage unit 756 (or an information storage unit) for storing the billing details processed by the billing processing unit 755. The information storage unit 756 stores the billing details.

The billing processing unit 755 performs billing processing in response to the selection of the advertisement data provision in response to the web page output through the output processing unit 759 or transmits the message input interface output from the output processing unit 759 And the billing process is performed in association with the billing policy information stored in the storage medium 785 for the billing process.

According to the method of the present invention, it is preferable that the billing process is performed in correspondence with the billing policy information described above, and the bill corresponding to the billing result is transmitted in real time or periodically from the deposit deposited by the billing target advertiser It is preferable to carry out deduction processing.

Those skilled in the art will appreciate the technical features of the billing process, and therefore, the detailed description will be omitted for the sake of convenience.

Referring to FIG. 7A or 7B, a message processing server 105, which provides the message transmission service in cooperation with the communication company server 100 (or the advertisement server 795) through a predetermined communication network, The communication server 100 or the advertisement server 100 transmits a message received from the wireless terminal 115 to the message receiving terminal 120 that the advertiser has previously registered from the advertisement server 100 (or the advertisement server 795) A message receiving unit 775 (or message receiving means) for receiving a message from the message receiving unit 795 and a message transmitting unit 780 for sending a message received from the message receiving unit 775 to the message receiving terminal 120 Each of the function configuration units of the message processing server 105 is provided in the form of a module in the communication company server 100 or the message processing server 105 It is possible.

Also, the message processing server 105 may include a mobile communication company server, an ARS server, an e-mail server, a bulletin board (or blog) server, a communication company server 100, , A wireless message sending server, or the like, and may be changed according to the intention and purpose of those skilled in the art.

The message receiver 775 processes the message input through the message input interface provided to the wireless terminal 115 in the communication company server 100 or the advertisement server 795 and transmits the message to the message processing server 105 Is received.

According to an embodiment of the present invention, the message receiving unit 775 receives a message transmitted from the communication company server 100 or the advertisement server 795, identifies the message receiving terminal 120 of the received message, When a message is transmitted to the message receiving terminal 120 and a protocol conversion process according to the message receiving terminal 120 is required, the message server 105 may be connected to the communication server 100 or And a protocol conversion unit 765 provided in the advertisement server 795. [

The message receiving unit 775 provides the received message to the message receiving terminal 120 and receives a response message corresponding to the provided message from the message receiving terminal 120, (Or the response message receiving terminal 120 included in the above-mentioned message) to the message receiving side of the message transmitting unit 780 for transmission.

Also, it is preferable that the message to be transmitted to the advertiser by the customer includes callback information for the advertiser to transmit a response message to the customer. If the callback information is not included, It is preferable that an application in the form of a plug-in or a separate application for communication with the wireless terminal 115 is provided in the web browser of the mobile terminal.

In the absence of the callback information, callback information is extracted through the membership information corresponding to the ID input by the customer through the wireless terminal 115 when accessing the message processing server 105 or the communication company server 100 through the wireless terminal 115 You may.

Also, if there is no callback information, the session connection confirmation unit 745 provided in the communication company server 100 may be further provided in the message processing server 105.

The message transmitting unit 780 transmits the message received by the message receiving unit 775 to the message receiving terminal 120.

According to the embodiment of the present invention, when the message received by the message receiver 775 is provided to the wireless terminal 115, it is preferable to process the message according to the presence or absence of the callback information and the session connection information.

For example, if the session connection between the wireless terminal 115 and the communication company server 100 or the advertisement server 795 or the message processing server 105 is disconnected in response to the response message sent from the advertiser to the customer who sent the message The message processing server 105 deletes the response message received through the message receiving terminal 120 or transmits the customer information of the customer who transmitted the message to the communication server 100 or the advertiser server 110, Or the message processing server 105, it is preferable to send a text message or e-mail to the personal information included in the customer information, and may be changed according to the intention and purpose of a person skilled in the art.

When the session connection between the wireless terminal 115 and the communication company server 100 or the advertisement server 795 or the message processing server 105 is disconnected, the message processing server 105 transmits the message to the advertiser terminal (Or the response message receiving terminal 120 designated by the customer) from the terminal 120 to the wireless terminal 115 (or the response message receiving terminal 120 specified by the customer), the wireless terminal 115 uses a predetermined wireless network such as a full browsing or WAP In the case of a possible terminal, when a message is transmitted through a management institution (e.g., mobile communication company) system for managing information of the terminal or a predetermined information storage device (e.g., a Universal Subscriber Identity Module (USIM) (E.g., personal information or contact information) included in the customer information in association with the transmitted customer information, and transmits the personal information or the contact information to the advertiser terminal Preferable to transfer the message received from the message receiving terminal 120), and may be modified according to one of ordinary skill in the art of the spirit and purpose.

Those skilled in the art will appreciate that a method for transmitting and receiving messages between the advertiser and a client or a method for receiving messages at the advertiser terminal (or message receiving terminal 120) Since the technical feature of the method of receiving the response message from the terminal 115 (or the response message receiving terminal 120) is known, detailed description will be omitted for the sake of convenience.

8 is a diagram illustrating a process of providing advertisement data and an advertiser communication means for a search word received from a terminal according to an embodiment of the present invention.

FIG. 8 is a detailed block diagram of the mobile terminal according to the present invention. Referring to FIG. 8, when the search word information is transmitted from the wireless terminal 115 having the messenger program shown in FIG. 3, the advertisement data corresponding to the search word information, The present invention is not limited to the above embodiments and various changes and modifications may be made without departing from the spirit and scope of the present invention as defined by the appended claims and their equivalents. The present invention may be embodied in any of the above-described embodiments, and is not limited to the method shown in FIG. 8.

For example, those skilled in the art will be able to refer to and modify the above-described FIG. 8 in order to understand the steps of the process of providing the advertisement data and the message among the functions of the advertisement data and message transmission / And the like, but the present invention is not limited thereto.

Hereinafter, the communication company server 100 shown in FIG. 7A or FIG. 7B is referred to as a "server" for convenience, and the wireless terminal 115 is referred to as a "terminal" for convenience.

Referring to FIG. 8, when the terminal executes a messenger program and accesses a server (800), the server connects the messenger program with a communication channel (805).

Here, the communication channel connection between the messenger program and the server preferably means authenticating a user connected through the messenger program according to the authentication process shown in FIG.

Then, the terminal transmits the search word information input through the terminal to the server through the communication channel (810). In response to this, the server transmits a search result corresponding to the search word information to the server (or the search server) (815).

If the search result information corresponding to the search word information is not confirmed (820), the server generates (or extracts) guide information indicating that there is no search result corresponding to the search word information, and transmits it to the terminal 825), and the process is terminated.

On the other hand, if the search result information corresponding to the search word information is confirmed (820), the server confirms the keyword (or context) information about the search result corresponding to the search word information, And confirms the advertisement data corresponding to the information (830).

Here, in the case where the presence of the advertisement data is confirmed, when the server does not provide the advertisement data and the advertisement server 795 provides the advertisement data, the server requests the advertisement server 100 .

If the advertisement data for the search result is not confirmed (835), the server transmits the search result information to the terminal and processes the result information through the messenger program installed in the terminal (840) Lt; / RTI >

On the other hand, if the advertisement data for the search result is confirmed (835), the server confirms the message receiving terminal information (i.e., the advertiser communication means information) for the advertiser who registered the advertisement data (845).

If there is no advertiser communication means for the advertiser for which the advertisement data is registered (850), the server transmits the search result including the advertisement data to the terminal so as to be output through the messenger program installed in the terminal (855), and the process is terminated.

On the other hand, if there is an advertiser communication means for the advertiser that registered the advertisement data (850), the server transmits the message receiving terminal information and the search result information including the advertisement data to the terminal, (860).

According to the present invention, when using a search service using a mobile phone, advertisement data associated with a search service is further provided, thereby providing advertisement data providing profit.

According to the present invention, it is possible to easily check the advertisement data with a text message or the like without calling the user with questions on the advertisement data by further registering the advertiser communication means associated with the advertisement data and receiving and responding to the question message. have.

Claims (24)

A message processing method for a mobile phone, which is executed through a program provided in a mobile phone, A first step of displaying at least one icon for receiving and transmitting a message using a messenger program based on the Internet, the message being received through a communication network and displayed on a screen of the mobile phone; And A second step of displaying a message input interface for transmitting and receiving a message through an Internet-based messenger program corresponding to the icon among the Internet-based messenger programs installed in the mobile phone when the icon is clicked; A method of processing a message on a mobile phone containing. The method according to claim 1, The page includes advertisement data, Wherein the second step performs a procedure for displaying a message input interface for transmitting a message to an advertiser corresponding to the advertisement data through an Internet-based messenger program installed in the mobile phone . delete 2. The method according to claim 1, And a message input interface for inputting a message to be transmitted to the selected transmission object through an Internet-based messenger program installed in the mobile phone when the transmission object to which the message is to be transmitted is selected. Processing method. delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete delete

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