MXPA01005819A - System and method for providing targeted messages based on wireless mobile location. - Google Patents

Abstract

A system and method is provided for inserting messages, and in particular, commercial information or advertisements, into a wireless mobile communication that are targeted to a subscriber of a Cellular Personal Communications Service (C/PCS) or Global Mobile Personal Communications Service (GMPCS). In a preferred embodiment, the messages are targeted to the subscriber of the service on the basis of the wireless mobile location of the terminal at the time of the wireless mobile communication. The system includes at least a wireless mobile terminal, a Base Transceiver Station and a Call Management System. The method of the invention includes at least the steps of: (1) compiling a first database of pre-selected messages to be targeted to the subscriber and predetermined criteria for choosing the messages to be targeted to the subscriber; (2) transmitting a wireless mobile communication comprising a call signal and Wireless Mobile Location Data included with the call signal; and (3) utilizing the first database of criteria for choosing a message from the plurality of pre-selected messages to be targeted to the subscriber on the basis of the wireless mobile location of the terminal.

Description

SYSTEM AND METHOD FOR PROVIDING OBJECTIVE MESSAGES BASED ON WIRELESS MOBILE LOCATION CROSS REFERENCE TO APPLICATIONS This application claims the benefit of the provisional application of E.U.A. series No. 60 / 072,090, filed on January 21, 1998.

FIELD OF THE INVENTION The invention relates in general to a system and method for providing target messages to a subscriber of a wireless mobile communication service. More particularly, the invention relates to a system and a method for inserting, before; and during wireless mobile communications, commercial information or announcements that are intended for the subscriber of the wireless mobile communication service. In a preferred embodiment, the messages are selected from a database of preselected commercial or advertisement information and are intended for the subscriber of the wireless mobile communications service based on Wireless Mobile Location Data included with the call signal. In an alternative embodiment, the commercial information or advertisements are furthermore destined to the subscriber in the base of the Default Subscriber Profile Data belonging to the subscriber. In another alternative mode, the commercial information or announcements are furthermore destined to the subscriber based on - Historical Response Data in relation to the responses made to the objective messages previously provided to the subscriber. In another more alternative modality, the commercial information or announcements are also destined to the subscriber based on Historical Response Data in relation to historical movement patterns of the; subscriber.

BACKGROUND OF THE INVENTION The cellular / personal communications service (C / PCS) and the Global Mobile Personal Communications Service (GMPCS) provide audio, video and / or electronic data communications, including wireless mobile telephony services, mobile data transmission service wireless and wireless global computer network service (for example, internet®). Currently, the most common form of the C / PCS service is the portable mobile radiotelephone service and the most common form of the GMPCS service is the portable mobile satellite telephone service .. To obtain these services, the clients, referred to herein as "subscribers ", are registered with a particular service provider, hereinafter referred to as an" operator ". After the. registration, the operator's network is configured to acquire and direct communications initiated or received by the subscriber's wireless personal mobile phone or wireless mobile computer. The wireless mobile telephone or wireless mobile computer of the subscriber is sometimes referred to in the art as a "mobile station", and collectively are referred to herein as a "wireless mobile terminal". The subscriber can then initiate and receive communications from any mobile location within the operator's wireless network service area. Typically, wireless mobile terminals are assigned to a single International Mobile Station Identifier (IMSI) or other code or similar identification number, hereinafter referred to as a "Subscriber Identification Code". The Subscriber Identification Code is pre-programmed in the wireless mobile terminal to identify the subscriber and the subscriber's account. Although there is no guarantee that a wireless mobile terminal will always be used by the subscriber of the amount assigned to the Subscriber Identification Code, typically the user will be the subscriber. Alternatively, the Subscriber Identification Code may be contained in a Subscriber Identity Module (SIM), also referred to in the art as "Smart Card", which is inserted into the wireless mobile terminal before use. The subscriber identity module, SIM or smart card indicates that the user of the wireless mobile terminal is the subscriber of the account assigned to the Subscriber Identification Code contained in the subscriber identity module or smart card, and that the user has been authorized by the subscriber to use the wireless mobile terminal. Currently, C / PCS service networks are significantly more expensive than traditional cable, hereinafter referred to as "landline", providing communications services. Since demand for the C / PCS system continues to grow, service charges will certainly be reduced due to an increase in the number of subscribers and an increase in the service capacity of the network. However, the charges. of service associated with communications initiated or received by the C / PCS system's officers will probably remain unavailable for many individuals. Since the competition also reduces the cost of such services, the price war and an increasing level of bad debit (caused by the broad flat of the C / PCS system network by low-income subscribers), it will progressively spend the profit margin operator. ?? In view of the additional global service capacity that will be introduced during the following years, it will be necessary in order for the Operators to continue to benefit that the market penetration and the use of the service are significantly increased- As a result of the increased penetration of the market; there will be a need for a means to reduce subscriber service charges while maintaining operator profit margins.

The emergence of new GMPCS service networks creates similar problems for operators of such services. Due to the high initial cost of introducing and maintaining GPMCS services (including establishing a satellite system which provides global coverage) it is necessary for GMPCS system operators to acquire a large number of subscribers for a relatively short period of time, however, it is forecasted that service charges for subscribers of the GMPCS system will be even larger than service charges for subscribers of the C / PCS system for operators to amortize - the large upward capital investments associated with such satellite systems. As a result, operators of the GMPCS system will intentionally direct "extreme high" subscribers to minimize the occurrence of bad debit and maintain acceptable profit margins. The number of subscribers that can; offering such high-end systems, however, is expected to be limited. In this way, they will probably be / required, strategies to increase the offering capacity, while maintaining the operator's profit margins. ' In addition, mobile wireless data services and emerging wireless mobile global computer network services are expected to operate in a similar way to wireless mobile telephone services, thus creating lower total mobile service expectations among subscribers. . As such, operators of the GMPCS system will probably be required in the. future provide wireless mobile access to global computer networks. The service charges associated with these additional services will require operators of the GMPCS systems to offer an additional cost saving incentives to the subscribers.

In this way, it is clear that there is a need for operators of wireless mobile communication services, and in particular of operators of C / PCS systems. and G PCS, to acquire a sufficiently large number of subscribers to generate sufficient operating income and sufficient profit margins to remain profitable. Operators can easily achieve by reducing the subscriber's service charges while maintaining profit margins. It has been suggested that an effective means for operators to achieve this objective is to offer a price program, where the fixers subsidize the mobile wireless communications of subscribers of the service with commercial information or advertisements. The solicitor . of the present invention has determined that operators can take advantage of the unique wireless mobile communication attributes by providing messages that are intended for the subscriber based on the physical, real-time location of the wireless mobile terminal at the time of wireless mobile communication , referred to herein as the "wireless mobile location" of the term. The applicant of the present invention has also determined that using the unique Subscriber Identification Code: assigned to. each wireless mobile terminal, operators can provide messages that are also intended for the subscriber based on the predetermined data belonging to the subscriber, hereinafter referred to as "Subscriber Profile Data". The applicant of the present invention has also determined that operators can provide messages that are also intended for the subscriber based on the responses made to the target messages previously provided to the subscriber, referred to herein as "historical response data". In addition, the applicant of the present invention has determined that by using the Historical Response Data, operators can provide messages that are also intended for the subscriber based on the historical movement patterns of the subscriber. Although it is known that operators provide messages that are intended for subscribers of conventional landline communication services, known systems and methods have inherent limitations. Importantly, a landline communication is initiated or received by a terminal (e.g., a handset or computer) that transmits or receives from a fixed location. As previously mentioned, the term "wireless mobile location", as used herein, is intended to represent the real-time physical location of the wireless mobile terminal at the time when wireless mobile communication was initiated or received. Accordingly, the messages can not be destined or addressed to the subscriber of a landline communications service based on the physical location of the subscriber when the call is initiated from or received at a site other than the fixed location of the terminal. In addition, the currently increasing mobile society makes it less likely that the user of a fixed-location terminal will be the subscriber of the landline communications service. Accordingly, it is significantly less accurate than a message intended for a subscriber of a landline service. Terrestrial communications will actually be received by the subscriber of the service rather than by the caller who is merely using the fixed-location terminal. As a result, it is less likely that a potential message guarantor, particularly if the message is an advertisement, will be willing to subsidize landline communication. Even if the guarantor is willing to subsidize terrestrial communication, the guarantor can probably attribute substantially less value to the effectiveness of the "non-destined" message. It is also known to use the Wireless Mobile Location Data included with the call sign of a wireless mobile communication to inform the subscriber that his or her physical location is in real time at the time the call was initiated or received by the wireless mobile terminal. In other words, the subscriber of the service is provided with a message, and more precisely data, with respect to the geographical location of the wireless mobile terminal. The subscriber, as in the present invention, is not provided by a message, for example: an advertisement, regarding business opportunities or service that is intended for the subscriber based on the geographical location of the wireless mobile terminal. In this way, none of the known systems and methods for informing a subscriber of their geographic location has been used to provide commercial information or advertisements to the subscriber of a wireless mobile communications service that is addressed to the subscriber based on the Location Ducks. Wireless phone included with the call sign. In addition, none of the known systems and methods for informing a subscriber of their geographical location has been used to subsidize the wireless mobile communications of the subscriber.

COMPENDIUM OF THE INVENTION The invention is a system and method for providing target messages to a subscriber of a wireless mobile communication service. More particularly, the invention is a system and method for inserting commercial information or announcements before and during communications of the C / PCS and GMPCS systems that are intended for subscribing to the service. In a preferred embodiment, the messages are chosen from a database of commercial information or pre-selected advertisements and are addressed to the subscriber of wireless mobile communications services based on the Wireless Mobile Location Data included in the call signal. In an alternative embodiment, the messages are furthermore addressed to the subscriber of the wireless mobile communications service based on the predetermined Subscriber Profile Data belonging to the subscriber and stored in an electronic database. In another alternative mode, the messages are furthermore directed to the subscriber of the wireless mobile communications service based on the Historical Response Data in relation to the responses made to the target messages previously provided to the subscriber and stored in an electronic database. In another alternative mode, the messages are furthermore intended for the subscriber of the wireless mobile communications service based on the Historical Response Data, with relation; to the historical movement patterns of the subscriber and stored in an electronic database. The target messages, which may include audio, video and / or electronic data, but which are preferably commercial information or advertising advertisements, are preselected and stored in a conventional electronic data entry, storage and retrieval device. The messages that are to be destined to the subscriber are selected from the pre-selected messages, in a manner that will be described below, at the moment in which wireless wireless communication is initiated or received by a wireless mobile terminal. As is well known to those skilled in the art, wireless mobile communication comprises a call signal and Wireless Mobile Location Data that are included in the call signal. Wireless Mobile Location Data- identifies the physical location, in real time, of the wireless mobile terminal at the time wireless mobile communication was initiated or received. referred to herein as the "wireless mobile location" of the terminal. Accordingly, the messages can be destined to the subscriber of the wireless mobile communication service only based on the mobile wireless location of the terminal, and consequently, the geographical location of the subscriber. . Preferably, the wireless mobile communication further comprises a unique Subscriber Identification Code which is likewise included with the call signal. The Subscriber Identification Code is assigned to the wireless mobile terminal of the subscriber, or to a specific subscriber of a wireless mobile communication service using a Subscriber Identity Module (SIM) or smart card, which can be used in any wireless mobile terminal. , which has the ability to accept a subscriber identity module, SIM, or smart card, thus allowing any terminal to be identified with the subscriber associated with the subscriber identity module or smart card. The Subscriber Identification Code is used to identify predetermined Subscriber Profile Data belonging to the subscriber and stored in an electronic database. Preferably the Subscriber Profile Data includes demographic and personal preference data belonging to the subscriber that is collected from the subscriber at the time the subscriber registers with the operator of the wireless mobile communication services, stored in a conventional electronic data entry, storage and retrieval device and updated at regular intervals. For example, demographic data typically includes standard demographic information such as age, gender, race, and national origin, but may include any demographic information selected by the searchers of the messages that will be destined for the subscriber. The personal preference data typically includes general information regarding, the individual preferences of the subscriber, such as preferred types of food and types of entertainment, as well as any entertainment or interest the subscriber may have. However, the personal preference data may include any personal preference information selected by the. guarantors of the messages that will be destined to the subscriber. Whichever is applicable, the predetermined Subscriber Profile Data may also include psychographic data obtained and selected in the same form. In a preferred embodiment of the invention, the messages are furthermore intended for the subscriber identified by the Subscriber Identification Code based on the Profile Data. of Subscriber in addition to the Wireless Mobile Location Data. Preferably, wireless mobile communication further comprises a Call Identification Code and Date and Time Data that are likely to be included with the call signal. The Call Identification Code is assigned when a wireless mobile communication is initiated or received by the wireless mobile terminal to identify wireless mobile communication in relation to other wireless mobile communications occurring at or about the same time. The Date and Time Data determine and record the date and time of the wireless mobile communication. Together with the Wireless Mobile Location Data, the Call Identification Code and the Date and Time Data allow the Historical Response Data in relation to the wireless mobile communication to be compiled and stored in a conventional electronic data entry device. storage and recovery. The Historical Response Data records information regarding the responses made to the target messages previously provided to the subscriber, as well as the wireless mobile location of the terminal at the time of the wireless mobile communication. Accordingly, the historical movement patterns of the subscriber can be determined from the Historical Response Data. The Historical Response Data is continuously acquired and updated as the wireless mobile communication service is used by the subscriber to determine the most recent responses to the target messages previously provided to the subscriber and the historical movement patterns of the subscriber. The Historical Response Data can, for example, be used to anticipate the type of message that the subscriber is likely to respond positively in the future based on the subscriber's previous responses to similar messages. Historical Response Data can also be used to forecast an area that. the subscriber is likely to visit at a particular time, for example, close to lunch or dinner time. In the latter example, the objective message may be an advertisement for a restaurant in the area serving a type of food preferred by the subscriber, as indicated by the Subscriber Profile Data. Similar to the Wireless Mobile Location Data with the Subscriber Profile Data and / or Historical Response Data, the invention allows the messages, and in particular commercial information and advertisements, to be allocated to a very broad range of subscribers as desired. by the sponsor of the message. Furthermore, the system and method of the invention allow the subscriber to respond interactively to a message provided to the subscriber., or a request for additional information; by the service operator or the message sponsor. Preferably, the operator requests the subscriber in the conclusion of a message, in the conclusion of a group of messages or in the conclusion of the wireless mobile communication. - to select one of several options and then verify the response of the subscriber to the request. For example, the subscriber may request that the operator insert another message in the mobile, wireless communication, to introduce a copy of the aúdjo, video or electronic data of the message previously provided to an electronic message entry, based on storage data and of recovery (for example, voicemail, email, facsimile, etc.), or to establish a telecommunications link, direct or other data link with a representative of the message sponsor, such as a telemarketer. The subscriber can respond to the request of the operator and the operator can satisfy the subscriber's request immediately after a particular message, immediately after a group of messages or after the conclusion of the wireless mobile communication (for example, in the form of a "call back" from a telesales representative). A preferred embodiment of a system according to the invention is a wireless mobile telephony system for providing messages to a subscriber of a service: wireless mobile communications that are destined or sent to the subscriber based on the wireless mobile location. The preferred embodiment of the system includes a wireless mobile terminal for initiating and receiving a wireless mobile composition comprising a call signal and Wireless Mobile Location Data included with the call signal. The system also includes a base transceiver station in radiofrequency communication with the mobile wireless terminal and a Call Management System in communication with the Base Transceiver Station. Preferably, the Call Management System is in electrical communication with the Base Transceiver Station, however the Call Management System may be in radio frequency communication with the Base Transceiver Station, as will be described. The wireless mobile terminal includes a first transceiver for transmitting and receiving the signal, calling to and from the Base Transceiver Station. Also, the Base Transceiver Station includes a second transceiver to transmit; Y . receive the call signal to and from the mobile terminal, wireless and to and from the Call Management System. The Call Management System includes a Selector server Ad to choose the messages that will be destined to the subscriber, as will be described. The preferred embodiment of the system also includes a first electronic device for input, storage and retrieval of data in electrical communication with the Selector server Ad of the Call Management System. The first device; electronic input, storage and retrieval of data includes means for entering, storing and selectively recovering pre-selected Ad Content Data, and for entering, storing and selectively recovering pre-selected Ad target data. The Ad Content Data consists of a plurality of audio, video and / or electronic data messages, but preferably consists of commercial information or pre-selected audio announcements. The Target Data Ad consist of predetermined criteria for selecting the messages that are to be provided to the subscriber. In a preferred embodiment * the Ad-Select Server selects the messages that will be provided to the subscriber based on the Wireless Mobile Location Data included in the call signal of the wireless mobile communication. In an alternative embodiment of the system of the invention, the wireless mobile terminal is assigned, to a unique Subscriber Identification Code to identify the subscriber., as previously described. In addition, the Call Management System also includes a second electronic device for input, storage and retrieval of data in electrical communication with the Ad Selector Server. The second device. electronic entry, storage and retrieval of data introduces, stores and selectively retrieves the predetermined Subscriber Profile Data belonging to the subscriber corresponding to the unique Subscriber Identification Code. The Selector Server Ad then chooses the messages that will be provided to the subscriber based on the predetermined Subscriber Profile Data belonging to the subscriber, in addition to the Wireless Mobile Location Data. In another alternative embodiment of the system of the invention, the wireless mobile terminal is assigned a unique Subscriber Identification Code to identify the subscriber, as previously described. In addition, the Call Management System also includes a third electronic device for input, storage and retrieval of data in electrical communication with the Selector Server Ad. The third electronic device for input, storage and retrieval of data, enters, stores and selectively retrieves Historical Response Data in relation to. the responses made to the messages previously provided to the abort that corresponds to the unique Subscriber Identification Code. The Selector Server Ad then chooses the following message that will be provided to the subscriber based on the Historical Response Data in addition to the Wireless Mobile Location Data: In another, more alternative, mode of the system of the invention, to the mobile terminal Wireless is assigned a unique Subscriber Identification Code to identify the subscriber, as previously described. In addition, the Call Administration System also includes a third electronic device for input, storage and retrieval of data in electrical communication with the Ad Selector Server. The third electronic, data entry, storage and retrieval device introduces, stores and selectively retrieves Historical Response Data in relation to the historical movement patterns of the subscriber corresponding to the unique Subscriber Identification Code. The Selector Server Ad then chooses the messages that will be provided to the subscriber based on the Historical Response Data in addition to the Wireless Mobile Location Data. The wireless mobile telephony system of the invention may also include a Base Station Controller in electrical communication with the Base Transceiver Station and in communication with the Call Management System. Preferably, the Basé Station Controller is in electrical communication with the Call Management System. However, the Base Station Controller may be in radio frequency communication with the Call Management System, as will be described. The Base Station Controller controls two or more Base Transceiver Stations as the subscriber moves from an area that is serviced by a Base Transceiver Station to an area by another Base Transceiver Station. Without any consideration, the Ad Select Server of the Call Management System operates, from it to choose the messages that will be destined or addressed to the subscriber based on the Wireless Mobile Location Data, or as b in the Profile Data of Subscriber in addition to the Wireless Mobile Location Data, or based on the Historical Response Data-, in addition to the Wireless Mobile Location Data. The wireless mobile telephony system of the invention may also include a Switching Center; ' Mobile in electrical communication with the B Transceiver Station sek either directly or through the Base Station Controller, or in communication with the Call Management System and a Local Terrestrial Line Network. Preferably, the Mobile Switching Center is in electrical communication with the Call Management System and the Local Terrestrial Line Network. However, the Mobile Switching Center may be in radio frequency communication with the System: Call Management, as will be described. The Mobile Switching Center is used to acquire and direct mobile communication. wireless comprising the call signal transmitted and received by the first transceiver and the second transceiver. Without regard Server Chooser of .System Ad Call Management it operates in the same way to select messages to be sent to the subscriber based on the Wireless Mobile Location Data or based on profile data. Subscriber in addition to the Mobile Location Data Inalám * brica, or 'based on the Historical Response Data in addition to the Wireless Mobile Location Data. The Call Management System of the wireless mobile telephony system of the invention may also include one. Voice Response Unit, or other known technology of audio message insertion and communication support, in Electrical communication with the Ad Selector Server. Preferably »! A Voice Response Unit includes a plurality of ports or any other known technology, which receives, holds (ie," park ") and directs or redirects a wireless mobile communication to a desired destination. Preferably the unit, Voice Response further includes a plurality of voice cards or any other known technology (for example, not analog digital insertion), inserting audio messages at the wireless mobile communication parked. In this way, the Voice Response Unit receives, parks, and inserts an audio message that is intended for the subscriber of the wireless mobile communications service, and sends the wireless mobile communication to the desired destination. In this regard, the Voice Response Unit acts as an "intelligent switch" with the ability to park communication and insert an audio message. Without any consideration, the Ad Select Server of the Call Management System operates in the same manner to choose messages that will be sent to the subscriber based on the Wireless Mobile Location Data, or based on the Subscriber Profile Data in addition to the Wireless Mobile Location Data, or based on the Historical Response Data in addition to the Wireless Mobile Location Data. A preferred embodiment of a method according to the invention to provide a message to a subscriber of a mobile wireless communications service that is destined to the subscriber based on the Mobile Wireless Location includes at least the following two steps. A first electronic database is compiled consisting of a plurality of preselected messages and predetermined criteria for selecting the messages that will be provided to the subscriber. A wireless mobile terminal is then provided to initiate and receive a wireless mobile communication comprising a call signal and Wireless Mobile Location Data included in the call signal. The call signal (if required) and the Wireless Mobile Location Data are then extracted from the wireless mobile communication and provided to an i | | · System. ·· > · | · · '| · | · -:. - > -. :: ·. · Call Management including a Selector Server. Ad to choose the messages that will be provided to the subscriber. The • | · '. | " ': - ··' '|' -; .. ... '.. *' · S default the first database after SPN used to choose a message from the plurality of preselected messages of the first criteria. database that is sent to the subscriber based on the Wireless Mobile Location Data, finally, the message that is going to be destined to the subscriber with base 10 ß? 'os Mobile Wireless Location Data is provided to the subscriber. of the method of the invention includes at least the following additional steps.

Subscriber Identification Code to identify the subscriber to the wireless mobile terminal and is included with the call sign and the subscribers. 15 Wireless Mobile Location Data. In addition, a second electronic database consisting of the ^ Default Subscriber Profile belonging to the subscriber that corresponds to the Subscriber Identification Code. The default criteria of the first database, and the unique Code of Subscriber Identification are then used to choose a message from the plurality of pre-selected messages of the first database that is intended for the subscriber based on the predetermined Subscriber Profile Data of the second database, in addition to the Wireless Mobile Location. Finally, the 25 message that is additionally intended for the subscriber based on provided to the subscriber that corresponds to the unique one: Code of. Subscriber identification. The predetermined criteria of the first database and the unique Subscriber Identification Code are then used to select a message from the plurality of pre-selected messages of the first database that is intended for the subscriber based on the historical movement patterns of the subscriber. the third database in addition to the Wireless Mobile Location Data. Finally, - the. A message that is additionally destined to the subscriber based on the Historical Response Data is provided to the subscriber. Finally, any of the preferred method modalities of the invention described herein may include at least the following additional steps. When using the call signal of the wireless mobile communication the Call Management System requests the subscriber in the conclusion of a message, in the conclusion of a group of messages or in the conclusion of the wireless mobile communication for which it selects one of the various options and verify the answer of the subscriber to the question. Preferably, the subscriber activates a specific key or button on the wireless mobile terminal to transmit the reply to the Selector Server Ad of the Call Management System for processing. However, the subscriber's response may also take the form of a voice response (i.e., an audio signal), which is recognized by the system. With .basé in the answer of the subscriber the System of Administration of Call can provide additional information regarding the message previously provided, insert another message in the wireless mobile communication, direct a copy of audio, video or electronic data of the previously provided message to an electronic database for entering, storing and retrieving messages (for example, voice mail, e-mail, facsimile, etc.), or establishing a direct telecommunications link or other data link / with a representative of the message sponsor, such as a telemarketer. The subscriber can answer the operator's question and the operator can satisfy the subscriber's request immediately after a particular message, immediately after a group of messages or after the conclusion of wireless mobile communication (for example, in the form of a "call back" from a telemarketer).

OBJECTS OF THE INVENTION Accordingly, a main object of the invention is to provide a system and method for sending data, audio, video or electronic messages, and in particular commercial audio information or advertisements to a subscriber of a wireless mobile communication service. A further and more particular object of the invention is to provide a system and method for inserting commercial information or advertisements into a wireless mobile communication initiated or received by a subscriber of a wireless mobile communications service that is intended for the subscriber based on the Wireless Mobile Location included with the call signal. A further and still more particular object of the invention is to provide a system and method for subsidizing the cost of a wireless mobile communications service by inserting commercial information or announcements before and during a wireless mobile communication that are intended for subscribing the service based on the Wireless Mobile Location of the ¡. subscriber's wireless mobile terminal. Another more particular additional object of the invention is to provide a system and method for subsidizing, cost of services C / PCS and GMPCS inserting commercial information: and announcements before and during a wireless mobile communication that are destined to the subscriber of the service based on the Wireless Mobile Location Data included in the call signal. Another object of the invention is to provide a system and method for sending messages to a subscriber of a wireless mobile communication services based on the predetermined Subscriber Profile Data belonging to the subscriber and stored in an electronic database. Still another object of the invention is to provide a system and method for additionally sending messages to a subscriber of a wireless mobile communication system based on. Historical Response Data in relation to the responses made to the messages sent or target previously provided to the subscriber and stored in an electronic database. Another object of the invention is to provide a; system and method for sending messages to a subscriber of a wireless mobile communications service based on the Historical Response Data in relation to the patrons of the country. historical movement of the subscriber and stored in an electronic data base. Yet another object of the invention is to allow subscribers of a wireless mobile communications service to interactively request and receive information. additional in relation to messages provided to the subscriber and which will be connected with a telesales representative, or respond to requests from the service operator or the sponsor of the message.

BRIEF DESCRIPTION OF THE DRAWINGS ' The foregoing objects of the invention and others will be more readily apparent by reference to the following description-detailed and the accompanying drawings, in which: Figure 1 is a schematic diagram of a method; Preferred id of a system for providing target messages to a subscriber of a wireless mobile communications service in accordance with the present invention; Figure 2 is a schematic diagram of a Call Management System of Figure 1; Figure 3 is a schematic diagram of. a specific example of a system for providing targeted advertisements to a * subscriber of a C / PCS or GMPCS system in accordance with the present invention; and Figure 4 is a flow diagram of a specific example; of a method to select ads targeted or intended for. according to the invention.

DETAILED DESCRIPTION OF THE PREFERRED MODALITIES The invention is a system and method for supplying messages intended for a subscriber of a wireless mobile communications service. More particularly, the invention is a system and method for inserting commercial information or announcements before and during the communications of .C / PCS and GMPCS systems that are intended for subscribing the wireless mobile communication service based on the wireless mobile location. Further, the invention is a system and method for providing additional information regarding the intended message or for providing a direct connection to a representative of the service operator or the message sponsor, such as a telemarketer, in response to a request by the subscriber. produced by a question from the operator or the sponsor. The system, generally indicated at 10 in Figures 1-X, comprises at least one wireless mobile terminal 12, a Base Transceptor Station 14 and a Call Management System 20. The method, generally indicated at 50 in Figure 4 , comprises at least the steps of: (a) compiling a first electronic database consisting of a plurality of pre-selected messages and predetermined criteria for choosing a message that will be destined for the subscriber; (b) providing a wireless mobile terminal 12 for initiating and receiving a wireless mobile communication comprising a call signal and wireless mobile location data included in the call signal; (c) extracting the call signal and wireless mobile location data from the wireless mobile communication; (d) providing the mobile wireless location data to a call management system 20; (e) using the predetermined criteria of the first database to choose a message from the plurality of preselected messages of the first database that is destined to the subscriber based on the wireless mobile location data; and (f) providing the message intended for the subscriber. In the preferred embodiment illustrated in Figures 1 and 2, the system 10 comprises at least one mobile, wireless terminal 12, at least one Base Transceptor Station 14 in radio frequency communication with the wireless mobile terminal, and an Administration System of Call 20 in communication with the Base Transceptor Station. Preferably, the wireless mobile terminal 12 is a wireless mobile telephone or wireless mobile computer, sometimes referred to as a "mobile station". The wireless mobile terminal 12 comprises a first transceiver (not shown) for transmitting and receiving audio, video and / or electronic data together with conventional wireless communications services, such as a wireless mobile telephony service, wireless mobile data transmission service and mobile global computer network service (eg, Internet®). More preferably, the wireless mobile communications service is a wireless mobile telephony service provided by a C / PCS or GMPCS system operator that allows a service subscriber to initiate or receive wireless mobile communication from any mobile location within the service area. of the operator's wireless network. When wireless mobile communication is initiated or received by the wireless mobile terminal 12, a call signal is generated and transmitted between the origin and the destination of the wireless mobile communication. At the same time, wireless mobile location data is generated in relation to the wireless mobile terminal 12 and included with the call signal. The Wireless Mobile Location Data determines the physical location, in real time, of the wireless mobile terminal 12 within the operator's wireless network service area at the time wireless mobile communication is initiated or received. As used herein, the term "Wireless Mobile Location" refers to the physical location, in real time, of the wireless mobile terminal 12 at the time wireless mobile communication is initiated or received by the wireless terminal. Accordingly, the Wireless Mobile Location Data identifies the subscriber's geographic location using the wireless mobile terminal 12. In the case of the C / PCS server, the Wireless Mobile Location Data determines the Wireless Mobile Location of the subscriber. within the predetermined cell, or within a predetermined sector of a given cell, of the operator's network.Therefore, it is possible to determine the true geographical location of the subscriber to a high degree of accuracy. 'the cellular technology is improved, the Wireless Mobile Location Data will be able to determine the Wireless Mobile Location of the mobile terminal wirelessly within an even smaller subdivision of a given cell, and in this way the true geographic location of the subscriber with a high degree of accuracy. In the case of the GMPCS system, the Wireless Mobile Location Data determines the Wireless Mobile Location of the mobile wireless terminal 12 geo-positioning through a communications relay satellite of the Global Positioning System (GPS). Therefore, it is possible to determine the true geographical location of the subscriber to an even greater degree of accuracy. As previously mentioned, the wireless mobile terminal 12 is in radio frequency communication with at least one Base Transceiver Station 14, the Basé Transceiver Station 14 comprises a second transceiver (not shown) for tracking a localizer signal transmitted by the first transceptor when the wireless mobile terminal 12 is activated from the service area of. wireless network of the operator. In addition, the second transceptor of the Base Transceptor Station 14 transmits and receives wireless mobile communication. Depending on the size of the operator's wireless network service area and / or the density of the wireless communications traffic within the service area, a plurality of Base Transceiver Stations 14 are typically required to continuously track the localizing signal transmitted by the operator. the first transceptor of the wireless mobile terminal 12. Por. Accordingly, the wireless mobile terminal 12 can communicate with more than one Base Transceiver Station 14 as the subscriber travels from one location to another within the operator's service area. As will be described, the transfer of the wireless mobile communication from Uria 'Basé Transcentage Station 14 to another as the subscriber travels between Base Stations within the operator's service area, can be achieved in a well-known way through a Controller. of Base Station 16. In the case of the GMPCS server, the first one. transceiver 'of the wireless mobile terminal 12 can alternatively transmit the call signal directly to a satellite. give ... communications relay. In such a case, the communications satellite provides a more accurate record of the Wireless Mobile Location of the wireless mobile terminal on the surface of the earth using the related Global Positioning System (GSM), a separate GPS system or other based medium. in the area of transceiver terrestrial coverage assigned to handle wireless mobile communication. Therefore, Wireless Mobile Location Data can be acquired by geo-positioning and provided to the Call Management System directly through the communications relay satellite. Another discussion of the principles of wireless and satellite communications technology is not necessary to develop a description of the present invention, and therefore is not provided - here. However, additional information regarding the technique of wireless cellular and satellite communications technology is available from the excellent technical reference entitled: GSM CELLULAR RADIO TELEPHONY written by Joachim Tisal and available from John Wiley & amp;; Sons, LTD, West Sussex, England, the description of which is expressly incorporated herein by reference. As previously mentioned, the Base Transceiver Station 14 is in communication with the Call Management System 20. Preferably, the Base 14 Transceiver Station is electrically communicating with the Call Management System 20. However, the Base Transceiver Station 14 may be in radio frequency communication with the Call Management System 20 if the logic allows wireless mobile communication to be transmitted directly to the Call Management System without the use of a Mobile Switching Center 18, as will be described. In Figure 1, the electrical communication between the Base Transceiver Station 14 and the Call Management System 20 is indicated by the solid lines, which connect the Base Transceiver Station, the Base Station Controller 16, the Switching Center Mobile 18 and the Call Management System. The direct radio communication between the Base 14 Transceiver Station and the 20 Call Management System is indicated by the faded lines that connect the Base Transceiver Station and the Call Management System through an optional RF feed. Without any consideration, the Call Management System 20 comprises an Ad 22 Selector Server to choose the messages that will be destined to the subscriber. In an alternative embodiment, the system 10 of the invention further comprises a Station-Base Controller 16. The Base Station Controller 16 governs the operation of a further 6 Base 14 Transceiver Stations and performs a number of other operational and telecommunications functions. . For: wireless mobile communications arriving from the base transceiver (ES) 14 station, the Base Station Controller 16 directs the various communications to a Mobile Switching Center 18 for additional acquisition and address. For mobile wireless communications arriving from the Mobile Switching Center 18, the Base Station Controller 16 directs each communication to the appropriate Base Transceiver Station 14. The Base Station 16 Controller also controls the transfer of the mobile wireless communication of a Station. of Base Transceiver 14 to another, commonly referred to as a "delivery," as the wireless mobile terminal 12 crosses the geographic boundary between adjacent cells, commonly referred to as "tracking" within the operator's wireless network service area. In order to achieve a delivery when wireless mobile terminal 12 is being tracked, the Base Station Controller 16 provides the Base 14 Transceiver Station in the cell that will be acquiring wireless mobile communication, the information necessary to take control of the communication . Then, the Base Station Controller 16 transfers the wireless mobile communication to the Base 14 Receive Transceiver Station. Preferably, the Base Station Controller 16 is in electrical communication with the Call Management System 20 through the Mobile Switching Center 18. However similar to the Base Transceiver Station 14, the Base Station Controller 16 may be in communication direct radio frequency with the Call Management System 20 through an optional RF feed. In another alternative embodiment, the system 10 of the invention further comprises a Mobile Switching Center 18, also referred to herein as a "switch." The Mobile Switching Center 18 connects the network of wireless mobile communications and Management System Call 20 to a network of local ground line 19, such as Switched Digital Network Integrated 20 (ISDN) or Public Switched Telephone Network (PSTN) . In particular, the Mobile Switching Center acquires S wireless mobile communications originated or received by the wireless mobile terminal 12 from a subscriber of the service, including the call signal and directs communication between the Base 14 Transceiver Station and the Base Station Controller. 16 through the Local Terrestrial Network, to the 0 Call Management System 20. In addition, the switch 18 acts as a network node to provide access to the network databases and the Authentication Center, which stores , retrieve, verify and apply access rights to the subscriber. Preferably, the Call Management System 20 comprises a Voice Response Unit S 21, or other call maintenance and audio message insertion technology, in addition to the Ad 22 Sequencing Server. If so, the Mobile Switching Center 18 is in direct electrical communication with the Voice Response Unit 21, which in turn is in direct electrical communication with the 0 Selector Server Ad 22. Alternatively, the switch 18 is in a radio frequency communication with the Selector Server Ad 22, in which case the Mobile Switching Center acts in a way known as an intelligent switch or other known smart grid solution. Without consideration, the Mobile Switching Center 18 identifies and separates the wireless mobile communications that are to be provided with a message destined from the wireless mobile communications |- • | that are not provided with a destined message. The switch 18 then transmits the wireless mobile communications that will be provided with a message intended for the Voice Response Unit 21 or directo the Selector Server Ad 22. Preferably, the Voice Response Unit 21 comprises a plurality of ports for receiving , maintain (also referred to in the art as "parking") and direct or return av 10 to direct wireless mobile communication to the Switching Center Mobile 18, or directo your home terminal or destination. Preferably, the Voice Response Unit 21 further comprises a plurality of voice cards, or any known technology that inserts an audio message into a mobile communication 15 wirelessly stationed, such as a non-analog digital device or insertion system. In this way, the Voice Response Unit 21 receives, parks, and inserts an audio message that is intended for the wireless mobile communications service subscriber, and sends the wireless mobile communication to its 20 originating or destination terminal. In this regard, the Voice Response Unit 21 acts in a manner known as an "intelligent switch" with call parking capability and audio message insertion. Alternatively, as mentioned before, the Mobile Switching Center 18 may be in 25 direct radio frequency communication with the Ad 22 Selector Server through an optional intelligent switch or intelligent network solution. Without consideration, the Ad 22 Selector Server of the Call Management System 20 operates in the same manner to select the messages that will be S destined to the subscriber and inserted into the call signal of the wireless mobile communication. As illustrated in Figure 2, the Call Management System 20 is in electrical communication with an Entry / Exit System, Storage and Data Recovery 40. The 0 Entry / Exit System, Storage and Recovery of Data 40 enters, outputs, stores and retrieves data in relation to the subscriber, the messages that will be destined to the subscriber and the previously assigned messages provided to the subscriber. The Input / Output, Storage and Recovery System of Data 40 comprises a first electronic Input / Output, Storage and Data Recovery device 44 for manipulating a first data base including a plurality of preselected messages, referred to herein as "data". of content Ad 24, which will be destined to the subscriber of the 0 mobile wireless communications service. The first database also includes predetermined criteria for selecting the messages that will be destined to the subscriber, hereinafter referred to as target data Ad 25 of the preselected messages of the Content Data Ad 24. Preferably, 5 the Input / Output System , Storage and Data Recovery 44 further comprises a second electronic Data Entry / Exit, Storage and Retrieval Device 46 for manipulating a second database consisting of Data Subscriber Profile 26 belonging to the subscriber, as will be described.

Preferably, the Data Entry / Exit, Storage and Recovery System 40 further comprises a third electronic data output, storage and retrieval device 48 for manipulating a third database consisting of Historical Data in relation to the intended messages provided to the user. 0 subscriber and the responses made to the intended messages provided to the subscriber. The Historical Data of the third database are referred to herein as Historical Response Data 28. Certain of the Historical Response Data 28, referred to herein as Ad insertion records, are S provided to a fourth database for calculate the billing subsidy of subscriber 20 that will be credited to the subscriber's account. Then the Insertion Registration Data Ad is provided to a fifth database referred to herein as the Moderator Billing System 32, to apply the 0 subscriber billing subsidy 30 to the appropriate subscriber account and bill the subscriber. In an alternative embodiment of the system 10 of the invention, the wireless mobile terminal 12 is assigned a unique Subscriber Identification Code that is preprogrammed in the wireless mobile terminal 5. Alternatively, the Subscriber Identification Code may be contained in a Subscriber Identity Module (SIM) or smart card that is inserted into the wireless mobile terminal 12 before use, as previously described. Without consideration, the Subscriber Identification Code identifies the wireless mobile terminal 12 and consequently the subscriber of the service and the subscriber's account corresponding to the wireless mobile terminal. The Subscriber Identification Code is included within the call sign, and as such, is provided to the Ad 22 Selector Server of the Call Management System 20, where it is used to identify the predetermined Subscriber Profile Data 26 belonging to the subscriber. Preferably, the Subscriber Profile Data 26 is collected from the subscriber at the time the subscriber registers with the operator of the wireless mobile communication service, are entered into the Input / Output, Storage and Recovery of Profile data devices. of subscriber and are updated at regular intervals. The Subscriber Profile Data 26 preferably includes Demographic and Personal Preference Data that pertain specifically to the subscriber. For example, Demographic Data typically includes standard demographic information, such as age, gender, race, and national origin, but may include any demographic information selected by the sponsors, typically advertisers of the messages that will be destined for the subscriber. The Personal Preference Data typically includes general information regarding the individual preferences of the subscriber, such as preferred types of food, and types of entertainment, as well as any entertainment or specific interests that the subscriber may have. However, the Personal Preference Data may include any personal preference information selected by the sponsors, typically advertisers, of the messages that will be destined for the subscriber. In any form that is applicable, the predetermined Subscriber Profile Data may also include psychographic data obtained and selected in a similar manner. Preferably, the call signal and the Wireless Mobile Location Data and the Subscriber Identification Code included with the call signal is transmitted to the Ad 22 Selector Server of the Call Management System 20 to identify 15 the subscriber, as well as the Wireless Mobile Location of the subscriber. The predetermined criteria of the target data Ad 25, then are compared with the Wireless Mobile Location Data and with the Subscriber Profile Data 26 to select the messages that will be destined to the subscriber of the preselected messages of 20 the content data Ad 24. Accordingly the messages selected by the Selector Server Ad 22 of the Content Data Ad 24 based on the target Data Ad 25 are furthermore intended for the subscriber corresponding to the wireless mobile terminal 12 identified by the Code Identification Subscriber based on the predetermined Subscriber Profile Data 26. As such, the subscriber is provided with a message that is intended for the subscriber based on the predetermined Subscriber Profile Data 26 'in addition to the Mobile Location.

Wireless subscriber. S In another alternative embodiment of the system 10 of the invention, the wireless mobile terminal 12 is assigned a unique Subscriber Identification Code as previously described. The unique Subscriber Identification Code identifies the wireless mobile terminal 12, and in this way, identifies the subscriber and the subscriber's account corresponding to the wireless mobile terminal. The Historical Response Data 28 in relation to the messages previously provided to the subscriber and the responses made by the subscriber to the intended messages, are then determined and recorded of the subscriber's identity and the subscriber's account. The Call Signal and the Wireless Mobile Location Data and the Subscriber Identification Code included with the call signal is transmitted to the Ad 22 Selector Server of the Call Management System 20 to identify the subscriber, as well as the Mobile Location. Wireless subscriber. The 20 predetermined criteria of the target data Ad 25 are then compared with the Wireless Mobile Location Data and with the Historical Response Data 28 to select the messages that will be destined to the subscriber from the preselected messages of the Ad 24 Content Data. Therefore, The messages selected by the Selector Server Ad 22 of the Content Data Ad 24 based on the Target Data Ad 25 are furthermore intended for the subscriber identified by the Subscriber Identification Code based on the messages previously provided to the subscriber and the Answers made to S messages intended. As such, the subscriber is provided with a message that is intended for the subscriber based on the Historical Response Data 28 in addition to the Wireless Mobile Location of the subscriber. In another alternative embodiment of the system 10 of the invention, the wireless mobile terminal 12 is assigned a unique Code of 0 Subscriber Identification, as previously described. The only Subscriber Identification Code identifies the wireless mobile terminal 12, and in this way, identifies the subscriber and the subscriber's account that corresponds to the wireless mobile terminal. The Historical Response Data 28 in relation to the historical movement patterns of the subscriber are then determined and recorded of the subscriber's identity and the subscriber's account. The call signal, and the Wireless Mobile Location Data and the Subscriber Identification Code included in the call signal, is transmitted to the Ad 22 Selector Server of the 0 Call Management System 20 to identify the subscriber as well as the Location Wireless mobile subscriber. The predetermined criteria of the Target Data Ad 25 are then compared with the Wireless Mobile Location Data and the Historical Response Data 28 to choose the messages that will be 5 intended for the subscriber of the preselected messages of the Ad 24 Content Data. , the messages selected by the Ad 22 Selector Server of the Ad 24 Content Data based on the Target Ad 25 Data are also intended for the subscriber identified by the Subscriber Identification Code based on the historical movement patterns of the subscriber. As such, the subscriber is provided with a message that is intended for the subscriber based on the Historical Response Data 28 in addition to the Wireless Mobile Location of the subscriber.

SPECIFIC EXAMPLE OF A SYSTEM AND METHOD OF AGREEMENT WITH THE INVENTION The system and method of the present invention are best illustrated through the specific example shown in Figures 3 and 4, wherein the wireless mobile communications service is a conventional C / PCS or GMPCS server, and the messages that will be destined to the Subscriber of the service consist of audio announcements. The C / PCS or GMPCS server uses a telecommunications switch and an information processing system comprising computer software characterizing a switching interface program, a database management program and a subscriber billing program. The telecommunications switch acquires the wireless mobile communication, hereinafter referred to as the "call", and directs the call through a Public Switched Telephone Network to the Call Management System. As discussed previously, the telecommunications switch can be a Mobile Switching Center 18 in combination with a Voice Response Unit 21 which acts as a switch, a Mobile Switching Center 18 which acts as an intelligent switch or a Smart Switching Center. Mobile Switching 18 that uses an intelligent network solution. Still further, the telecommunications switch may be a direct RF feed of a Base 14 Transceiver Station or a 16 Base Station Controller that acts as an intelligent switch or uses an intelligent network solution. As shown in Figure 3, in the specific example, the telecommunications switch is C / PCS Regional Switch or GMPCS with message sending capability 18. Without consideration, switch 18 provides the switching interface program with the signal of call and telecommunications data, hereinafter referred to as "Switching Data", included with the call signal. Specifically, the switching data comprises the Wireless Mobile Location Data to identify the geographical location of the subscriber, the Subscriber Identification Code to identify the subscriber and the subscriber's account, the Call Identification Code to identify the particular call and the Data of Date and Time to establish the date and time of the call. Once the intended advertisement has been selected, as will be described, the switching interface program supplies the announcement destined back to the switch 18 to be inserted into the call before the connection and / or at predetermined intervals during the transmission of the call. S In turn, the switching interface program provides the switching data to the database administration program. The database administration program enters, outputs, stores and retrieves the content data Ad 24 (ie, the plurality of preselected messages that will be destined to the subscriber), the Subscriber Profile Data 26 (ie, the demographic and personal preference data belonging to the subscriber) and the Historical Response data 28 (ie, the registration of the previously assigned messages provided to the subscriber and the responses made to the intended messages, as well as a registration 5 of the location geographic location of the subscriber at the time the message is provided to the subscriber). In addition, the database administration program enters, stores and retrieves the target data Ad 25 (ie, the criteria for selecting the messages of the data content Ad that will be destined to the 0 subscriber). The database management program combines the switching data with the Subscriber Profile Data 26 and the Historical Response Data 28 to generate an Ad Selection Code. The Selection Code Ad is then manipulated to select an appropriate advertisement for the subscriber based on the geographical location of the subscriber, the demographic aspects and preferences of the subscriber., the announcements previously provided to the subscriber and the date and time of the call. The subscriber billing program is interconnected with the database management program to determine the subscriber billing subsidy S to be applied to the subscriber's account, to develop subscriber billing records for the operator billing system 32, and to bill subscriber from the operator billing system. In addition, the subscriber billing program provides records of \ 10 Ad insertion, subscriber data and sponsor data to the service operator to conduct billing and customer support functions, such as activation and deactivation of the advertisement, maintain registration, report and billing. Accordingly, the specific example of the invention is a method for inserting 1S advertisements intended for wireless mobile communications of certain subscribers of a C / PCS or GMPCS server. In this way, the service operator can offer subsidized mobile and wireless communications to its subscribers, while at the same time providing advertising for its advertising clients. 20 (ie, sponsors). In particular, the invention combines the telecommunications market with the additional ability to distribute advertisements to subscribers of a C / PCS or GMPCS server based on the geographical location of the subscriber at the time the call is initiated or received. For example, before a subscriber initiates a C / PCS or GMPCS server call by pressing the "send" or "go" key, a series of communications must already have occurred between the wireless mobile terminal 12 and the switch 18 As the call is initiated, the switch 18 immediately sends the Wireless Mobile Location data, the Subscriber Identification Code, the Call Identification Code and Time Date Data to the Ad 22 Selector Server of the Administration System. 20. In the specific example, the Ad 22 Selector Server comprises a Candidate Discrimination Module 21 and a Ad 23 Selection Code Generator.

Candidate Discrimination Module 21 can be modeled in the switch 18, a separate system or, as shown in Figure 3, in the Call Management System 20. Without consideration, the Candidate Discrimination Module 21 determines which subscribers are will provide the targeted ads. If the Candidate Discrimination Module 21 determines that the Subscriber Identification Code does not identify a subsidized subscriber for the service, the call is routed in a normal manner through the switch 18. If the Candidate Discrimination Module 21 determines that the Code Subscriber Identification identifies a subsidized subscriber the Candidate Discrimination Module passes the switching data to the information processing system, where the Selection Code Generator Ad 23 generates the Selection Code Ad. The Selection Code Generator Ad 23 generates the Selection Code Ad unless the subscriber presses a predetermined key on the keyboard of the wireless mobile terminal 12 or -| 'issues a voice command, if the recognition ability of the mobile terminal is available. voice, to indicate that a subsidy is not desired 5 for that particular call. If the subscriber chooses not to receive or cancel the advertisement within a predetermined elapsed period, an indication is made in the Ad insertion registers for the subscriber. As a result, the subscriber will be billed at the normal rate without subsidy for the call and may be charged v 10 a small premium by the service operator. Alternatively, non-subscribers can be given the opportunity to receive subsidized service by pressing a predetermined key on the keypad to identify their willingness to receive one or more targeted advertisements. In the latter case, the Module of 15 Discrimination Candidate 21 sends the call to the Ad Code Generator Ad 23. Once the Candidate Discrimination Module 21 determines that the call will be subsidized with one or more destined announcements, a call support signal is generated and sends to the switching control, indicated at 17 in Figure 3, 20 which prevents the call from being connected by the switch 18 until the insertion of the intended advertisement (s) is completed. The amount of time distributed for the insertion of the ad (s) destined before the call connection process is allowed to begin, will depend on the connection time of the 25 average call. In this way, the service operator will be able to use "dead time" before a call is connected for a valuable purpose. * The Ad 23 Selection Code Generator combines the switching data with the demographic and personal preference information previously obtained from the subscriber and stored in the electronic Subscriber Profile Data database 26. The switching data and the Data Subscriber Profile 26 specific to the subscriber are combined to generate the Ad selection code for the call. The selection code Ad modalizes a scale of 10 elements, including the geographical location of the subscriber at the time of the call (ie, the Wireless Mobile Location of the wireless mobile terminal12) and the demographic and personal preference data for the subscriber. , as well as the ads previously provided to the subscriber, all these can be easily 15 compared to the sponsor's criteria, or protocols, for targeted advertisements. In addition, the selection code Ad may indicate whether the subscriber agrees to the insertion of an advertisement only before the connection of the call or also at regular intervals during the call. In addition, the selection code Ad 20 can indicate the level of subsidy desired by the subscriber. Therefore, the size of each ad can vary allowing larger or smaller subsidy levels. The components of the Wireless Mobile Location Data and the Date and Time Data of the switching data can also be used 25 for the database management program for developing the Historical Response Data 28 for use in future target advertisements based on the responses made in the advertisements previously provided to the subscriber and the historical movement patterns of the subscriber. In this way, the Ad selection code is not merely an unrelated location database, identity, demographic data, preference, date and time data, but rather is an interrelated subscriber information database, the which can be "managed or managed" by a computational algorithm to develop subscriber personality profiles including the previous responses and patterns of movement of the subscriber based on the Wireless Mobile Location, date and time, Once generated, the selection code Ad is sent to the call routine generator The Call Routine Generator, indicated by 17 in Figure 3, modalizes an algorithm by setting the rules for assigning announcements destined for the call in view of the Selection Code Ad and the target data Ad 25 established by the sponsors of the announcements The algorithm analyzes the pre-selected announcements stored in the electronic data database of Ad 24 content and the predetermined criteria or protocols, stored in the electronic database of objective data Ad 25 (which define the scale of acceptable characteristics of an ad in descending order) for comparison with the Ad Selection Code. The protocols (that is, the Ad 25 target data) for each ad identify the geographic location of the subscriber, the date and / or the time of day, the attributes of the subscriber, the urgency to complete an operation in the advertisement, and the level Repetition of the ad that is acceptable for the ad to be inserted into a call. In addition, the algorithm establishes rules regarding the action that can be taken in the event that the selection code Ad satisfies the protocols of two or more announcements or in case the selection code Ad does not satisfy the protocols of any of the ads. The algorithm of the call routine generator 27 is a multi-step process that starts with a large combination of advertisements and reduces the combination until only protocols remain that are satisfied by the selection code Ad. The routine generated call 27 can also generate a secondary combination consisting of rejected advertisements, whose protocols are absolute, but not exactly satisfied by the selection code Ad, and from which the intended advertisements can be extracted under specific predetermined circumstances. The multi-step process of the call routine generator 27 is illustrated in Figure 4, and may occur in several sequences, or in parallel as follows: First, all ads that are not active within the content data Ad 24 of the Call Management System 20 are deleted. Secondly, the Subscriber Identification Code and the Ad Selection Code are compared with the available announcements of the electronic database of the Content Data Ad 24 to eliminate from further consideration, those advertisements identified in the Selection Code Ad as / recently inserted in calls made by the same subscriber. In third place, the Wireless Mobile Location data of the Ad Selection Code 5 are compared with the target locations of the Ad 25 Target Data to eliminate, from further consideration, those ads that have a Wireless Mobile Location requirement that is not satisfied by the Code of Selection Ad. Fourth, the date and time code of the selection code Ad \ 10 is compared with the target dates and times of the target data Ad 25 to eliminate, from further consideration, advertisements that have a date / time requirement who is not satisfied with the selection code Ad. Fifth, the subscriber's subsidy level is 15 determined, so that the Call Routine Generator will obtain the appropriate number of announcements that will be inserted in the call to generate the desired subsidy. Sixth, the Subscriber Profile Data 26 belonging to the subscriber identified by the Code Subscriber Identification Code 20 of Ad Selection are compared against acceptable subscriber profile protocols, such as the demographic, psychographic and personal preference characteristics defined in each of the remaining ad. Since the Subscriber Profile Data 26 of the Ad Selection Code will comprise a number of features, Each feature is compared hereditarily with the protocols of the remaining advertisements in a predetermined order. When an ad is removed, it is placed in the secondary combination of rejected ads, which can be called if the primary selection combination is not large enough to satisfy the subscriber's level of subsidy requirement identified by the Subscriber Identification Code of the Selection Code Ad. The multi-step process of the Call Routing Generator 27 algorithm continues until: (1) The required number of announcements remain in the primary combination, which satisfy the criteria of geographical location, date and / or time and historical response for the subscriber; (2) A number of announcements in excess of the required number remains in the primary combination, which satisfies the criteria of geographic location, date / time and historical response for the subscriber remaining in the primary combination. In this case, ads with larger emergency regimes are selected. If a number of ads in excess of the required number continue to remain, then the ads with the largest account balance are selected. Finally, if a number of advertisements in excess of the required number continues to remain, then the required number of advertisements is selected by other predetermined means, such as in a random form, of the primary combination; (3) An advertisement number less than the required number remains in the primary combination. In this case the Call Runtime Generator 27 Call Management System 20 reviews the announcements in the secondary combination to determine if any of the reduced predetermined criteria satisfied are for insertion established by the sponsors of the advertisements; or (4) No advertisement is acceptable to be inserted into the call based either on the original criteria or the reduced ones established by the sponsors of the advertisements. In this case, the Call Routing Generator 27 of the Call Management System 20 will insert a pre-registered advertisement for the subscriber stating that no sponsored advertisement is available to subsidize the call. For subscribers who agree to preside over one or more announcements only at the beginning of a call, the Call Routine Generator 27 creates a routine call algorithm providing a few minutes of subsidy, after which the call is no longer subsidized For subscribers who agree to accept interruptions during a call, the Call Routing Generator 27 creates a call routing algorithm to manage the call, includes an appropriate number of announcements, and identifies the intervals at which the announcements go to. be inserted, so that the entire call can be subsidized. The Call Routine Generator 27 may also be programmed to insert a key element of the Subscriber Profile Data, such as the name, age or particular interest of the subscriber, in the advertisement intended in order to provide an advertisement that is personal subscriber. Once the generation of the call routine is complete, the call routine is either: (1) Directed to switch 18, together with the intended announcements, and the call continues; (2) Directed to switch 18 without the intended advertisements, which are maintained in the electronic database of the content data Ad 24 and made available after the request of the switch; or (3) Maintained in a Call Management System 20, which manages subscriber calls on a real-time basis for switch 18 (for example, if the switch is not capable of intelligently managing the call). Regardless, the Call Management System 20 continues to verify the call through its duration. Verification may be necessary, for example, so that announcements are inserted at the appropriate time for calls that include announcement interruptions (for example, if the switch is not capable of intelligent call management), and for reporting purposes. Subscribers who are charged airtime fees for incoming calls may also have their subsidized incoming calls. In such cases, the Call Management System 20 will follow the procedure set forth above once an announcement is selected to be included in the call routine, except that after the call has been connected, the subscriber will be warned that an insert Ad is pending and you will be given the opportunity to cancel the ad insertion by pressing a key on the keyboard, by making a voice command and if the system is able to recognize that command. The Call Record Generator indicated in 29 in Figure 3, records on a real-time or periodic basis, information such as: Subscriber Identification Code, SMI or smart card number, Wireless Mobile Location of the wireless mobile terminal 12 at the origin and / or termination of the call; date and / or time at the origin and / or termination of the call; each targeted ad inserted in the call; an indication that if the intended advertisement was inserted before the call connection or during the call; the sponsor of the ad destined and in this way, the subsidy; if an answer, a request for additional information or a request for connection with a telesales representative was made; and the duration of the call. The duration of the call information will allow the Call Management System 20 to determine whether the intended advertisement was fully inserted or whether the call ended during the intended announcement. Other information specifically requested by the service operator or sponsor of the advertisement may also be provided. Once the Call Record Generator 29 gathers the desired information, referred to herein as Insert Records Ad, it is sent to the operator billing system 32. The operator billing system 32 uses the Ad Insertion records to calculate the appropriate subsidiary, referred to herein as the subscriber billing subsidiary 30 which will be credited against the subscriber's account. The subscriber billing system 32 then applies the subscriber billing subsidiary 30 to the subscriber's account and invoices the subscriber or applies the credit in the subscriber's future air time. Alternatively, for subscribers who pay a predetermined monthly charge, which includes a certain number of minutes without charge, the monthly charge is appropriately reduced. The service operator then bills the subscriber with the appropriate account including any subsidiary obtained by the subscriber. The Call Record Generator 29 also sends the data of insertion records Ad to the Subscriber Support Module indicated at 31 in Figure 3. The subscriber support module 31 processes requests, responses and requests of the subscriber. Immediately after the end of a targeted ad, a group of targeted advertisements or a call, which included ad intended for the subscriber of particular interest, the subscriber support module 31 can insert a related advertisement to provide additional information to the subscriber. The request, response or request of the subscriber can be received and answered by a subscriber support representative or can be transmitted to the subscriber support module 31 to be processed through a keypad or voice command from the subscriber. The information provided to the subscriber may vary based on the geographic location of the subscriber at the time the request, response or request is made. Alternatively, the requests, responses and customer requests of the subscriber can be directed externally by a subscriber support representative using information provided to the representative through the subscriber support module 31. The subscriber support module 31 can also be programmed to send the call to an external destination, such as a telesales representative. Additional information or calls sent may occur during a call immediately after the request, immediately after the call is completed or through a scheduled return call. In addition, the subscriber support module 31 may have the ability to provide information in relation to previously assigned advertisements provided to the subscriber. For example, when called by a subscriber, the subscriber support module 31 may have the ability to provide the subscriber with information regarding a predetermined number of the most recent intended advertisements inserted in a call, when each advertisement is inserted, the geographic location of the subscriber at the time of insertion of the advertisement, the amount of subsidy obtained by the subscriber for the intended advertisement, the contact number for the sponsor of the advertisement, and any additional aspects that the subscriber support representative may provide to the subscriber.

The Call Record Generator 29 can also be programmed to generate several reports to be used by the service operator to bill the subscriber and to progress and effective review by the service operator or sponsor of the advertisement. The call record reports can list the information such as the amount of subsidy obtained by the subscriber, the geographical location where an advertisement was inserted, the date and time at the location where the advertisement was inserted, the order in which the which ad was inserted in the call, an indication that if the ad was fully inserted or partially inserted, all subscriber profile data of the subscriber where the ad was inserted (possibly including address, name and telephone number), if the announcement was a perfect match or involved a lower ranking match, the charge credit against the subscriber's account and the balance of the subscriber's account at the reporting date. The actual progress of inserting targeted advertisements into a call may differ slightly for each of the C / PCS and GMPCS systems based on the specific architecture and integration requirements. For the GMPCS system, the information processing system can actually be integrated with the network at the ground station or gate, which may or may not include the mobile regional switch of the GMPCS system. Alternatively, the system can process the call information and link the appropriate call routine in the central network control or operations center, where the satellite call is recognized and addressed to the ground station. Accordingly, it should be understood that the foregoing description of the preferred embodiments and the specific example provided herein are merely illustrative of the best mode of the invention and its principles, and that various modifications and additions may be made to the system and method by those skilled in the art. in the art without departing from the spirit and scope of this invention, which, therefore, is understood to be limited only by the scope of the appended claims.

Claims (20)

1. A wireless mobile telephone system for providing a message to a subscriber of a wireless mobile communications service that is addressed to the subscriber based on the wireless mobile location, said system comprising: a wireless mobile terminal for initiating and receiving wireless mobile communication, comprising a call signal and wireless mobile location data included with the call signal v 10, the terminal comprising a first transceiver for transmitting and receiving the call signal and the wireless mobile location data; a base transceiver station in radio frequency communication with the wireless mobile terminal, the base transceiver 1S station comprising a second transceiver for transmitting and receiving the call signal and the wireless mobile location data; a call management system in communication with the base transceiver station, the call management system comprising a selector server Ad to choose the message to be destined to the subscriber; a first electronic device for introducing, storing and retrieving data in electrical communication with the selector server Ad of the call management system, the first electronic device for data entry, storage and retrieval comprising means for selectively storing and retrieving data of pre-selected Ad content and for storing and selectively recovering pre-selected Ad target data, the content data Ad comprises a plurality of messages and said objective data Ad comprising predetermined criteria for choosing the message that will be provided to the subscriber from the plurality of messages of the content data Ad; wherein the selector server Ad chooses the message that \ 10 will be provided to the subscriber based on the criteria of the target data Ad and the wireless mobile location data.

2. A wireless mobile telephony system according to claim 1, wherein: the wireless mobile terminal is assigned a unique subscriber identification code to identify the subscriber; the call management system further comprises a second device for input, storage and retrieval of data in electrical communication with the selector server Ad, the second electronic device for entering, storing and retrieving data comprising means for storing and selectively recovering data of predetermined subscriber profile belonging to the subscriber identified by the unique subscriber identification code; and wherein the selecting server Ad further selects the message that will be provided to the subscriber based on the predetermined subscriber profile data.

3. A wireless mobile telephone system according to claim 1, wherein the wireless mobile terminal is assigned a unique subscriber identification code to identify S to the subscriber; The call management system further comprises a third electronic device for input, storage and retrieval of data in electrical communication with the selector server Ad of the call management system, the third electronic device for input, storage and retrieval of data comprising means for storing and selectively recovering historical response data in relation to the responses made to the previous messages provided to the subscriber identified by the unique subscriber identification code; and wherein the selector server Ad also chooses the message that will be provided to the subscriber based on the historical response data.

4. The wireless mobile telephone system according to claim 1, wherein the wireless mobile terminal is assigned a unique subscriber identification code to identify the subscriber.; the call management system further comprises a third device for input, storage and retrieval of data in electrical communication with the selector server Ad of the call management system, the third electronic device for input, storage and retrieval of data comprising means for storing and selectively recovering historical response data in relation to the historical movement patterns of the subscriber identified by the unique subscriber identification code; and wherein the selector server Ad also chooses the message that will be provided to the subscriber based on the historical response data. A wireless mobile telephony system according to claim 1, further comprising a base station controller in electrical communication with the base transceiver station wherein the base station controller is in a radio frequency communication with the administration system call. 6. A wireless mobile telephony system according to claim 1, wherein it further comprises a mobile switching center in electrical communication with the base transceiver station, the call management system and the local land line network, said center of mobile switching by acquiring and directing the call signal between the terminal and the local landline network. A wireless mobile telephony system according to claim 1, wherein the call management system further comprises a voice response unit in electrical communication with the selector server Ad, said voice response unit comprising a plurality of ports and voice cards, said ports to receive mobile communication r "wireless, park mobile wireless communication and return to direct wireless mobile communication to its final destination, the 5 voice cards to insert the message intended for the subscriber of the service wireless mobile communications in wireless mobile communication 8. A wireless mobile telephony system according to claim 1, wherein the call signal further comprises a v 10 call identification code and date and time data. A wireless mobile telephone system according to claim 2, wherein e the predetermined subscriber profile data are selected from the group consisting of demographic and personal preference data pertaining to the 15 subscriber of the mobile communications service. 10. A method for providing a message to a subscriber of a wireless mobile communications service that is intended for the subscriber based on the wireless mobile location, the method comprising the steps of: (a) compiling a first electronic database comprising a plurality of pre-selected messages and predetermined criteria for choosing the message that will be provided to the subscriber of the plurality of pre-selected messages; (b) provide a wireless mobile terminal comprising A first transceiver for initiating and receiving a wireless mobile communication comprising a call signal and wireless mobile location data included with the call signal; (c) extracting wireless mobile location data from wireless mobile communication initiated or received by the wireless mobile terminal; (d) providing the wireless mobile location data to a call management system comprising an selecting server Ad to choose the messages that will be provided to the subscriber; (e) using the criteria of the first electronic database to select a message from the plurality of preselected messages that is intended for the subscriber, based on the wireless mobile location data; and (f) providing the message to the subscriber. A method according to claim 10, comprising the additional steps of: (g) assigning a unique subscriber identification code to the wireless mobile terminal to identify the subscriber; (h) compiling a second electronic database comprising predetermined subscriber profile data belonging to the subscriber identified by the subscriber identification code; (i) using the criteria of the first electronic database and the unique subscriber identification code to choose a message from the plurality of pre-selected messages that is furthermore intended for the subscriber based on the predetermined subscriber profile data; and (j) providing the additional intended message to the subscriber. 12. A method according to claim 10, comprising the additional steps of: (g) assigning a unique subscriber identification code to the wireless mobile terminal to identify the subscriber; (h) compiling a second electronic database comprising historical response data in relation to the responses made to the previous messages provided to the subscriber identified by the unique subscriber identification code; (i) using the criterion of the electronic first base and the unique subscriber identification code to select a message from the plurality of preselected messages that is also intended for the subscriber based on the historical response data; and (j) providing the additional intended message to the subscriber. A method according to claim 10, comprising the additional steps of: (g) assigning a unique subscriber identification code to the wireless mobile terminal to identify the subscriber; (h) compiling a third database comprising historical response data in relation to the historical movement patterns of the subscriber identified by the unique subscriber identification code; (i) using the criteria of the first database and the unique subscriber identification code to select a message from the plurality of pre-selected messages that is also intended for the subscriber based on the historical response data; 5 and (j) provide the additional intended message to the subscriber. A method according to claim 10, comprising the additional steps of: (g) providing a base transceiver station in a v. 10 radio frequency communication with the wireless mobile terminal and in communication with the call management system, the base transceiver station comprising a second transceiver for transmitting and receiving wireless mobile communication. A method according to claim 10, comprising the additional steps of: (g) providing a base transceiver station in a radio frequency communication with the wireless mobile terminal, base transceiver station comprising a second transceiver for transmitting and receive wireless mobile communication; and 20 (h) providing a base station controller in electrical communication with the base transceiver station and in communication with the call management system for acquiring and directing wireless mobile communication. 16. A method according to claim 10, comprising the additional steps of: (g) providing a base transceiver station in a radio frequency communication with the wireless mobile terminal, the base transceiver station comprising a second transceiver V to transmit and receive wireless mobile communication; and S (h) providing a base station controller in electrical communication with the base transceiver station; and (i) providing a mobile switching center in electrical communication with the base station controller and a local land line network and in communication with the call management system for acquiring and directing wireless mobile communication. A method according to claim 10, comprising the additional steps of: (g) providing a base transceiver station in a radio frequency communication with the wireless mobile terminal, the base transceiver station comprising a second transceiver for transmitting and receive wireless mobile communication; (h) providing a base station controller in electrical communication with the base transceiver station; and (i) providing a mobile switching center in electrical communication with the base station controller, a local landline network and a voice response unit of the call management system for acquiring and directing wireless mobile communication, the voice response unit 25 comprising a plurality of ports and voice cards, ports for receiving wireless mobile communication, parking wireless mobile communication, and redirecting wireless mobile communication to its final destination, voice cards for inserting into message intended for the subscriber from the wireless mobile communication service to wireless mobile communication. 18. A method according to claim 17, wherein the voice response unit of the call management system is in electrical communication with the mobile switching center and the selector server Ad of the call management system. 19. A method according to claim 10, comprising the additional steps of: (g) requesting that the subscriber of the wireless mobile communication respond to the intended message provided to the subscriber with 1S a request; (h) verify the request made by the subscriber in response to the request; and (i) filling out the request made by the subscriber; wherein the request is selected from the group consisting of inserting a second objective message into the wireless mobile communication, providing a written record of the message intended for the subscriber and providing a direct communication link with a representative of the wireless mobile communication services or the sponsor of the message to the subscriber. 20. A method according to claim 11, wherein the predetermined subscriber profile data are selected from the group consisting of demographic and personal preference data pertaining to the subscriber of the wireless mobile communication service.