JP2003504700A - System and method for providing a target message based on wireless mobile location - Google Patents

Abstract

(57) Abstract: A system and method for inserting messages, particularly commercial information or advertisements, into wireless mobile communications intended for a cellular personal communications service (C / PCS) or global mobile personal communications service (GMPCS) subscriber. I do. In a preferred aspect, the message is intended for the subscriber of the service based on the terminal's wireless mobile location at the time of the wireless mobile communication. The system includes at least a wireless mobile terminal, a base transceiver station, and a call management system. The method of the invention includes at least the following steps. (1) compiling a first database of pre-selected messages intended for the subscriber and predetermined criteria for selecting messages intended for the subscriber, and (2) a call signal and included in the call signal. Transmitting a wireless mobile communication including wireless mobile location data, and (3) establishing a first database of criteria for selecting a message from a plurality of preselected messages intended for the subscriber based on the wireless mobile location of the terminal. use.

Description

Detailed Description of the Invention

Cross Reference of Related Applications Claims the benefit of US Provisional Application No. 60 / 072,090 filed Jan. 21, 1998.

FIELD OF THE INVENTION The present invention relates generally to systems and methods for providing targeted messages to subscribers of wireless mobile communication services. In particular, the present invention relates to systems and methods for inserting commercial information or advertisements targeted at subscribers of wireless mobile communications services before and during wireless mobile communications. In a preferred aspect, the message is selected from a database of preselected commercial information or advertisements and is targeted to wireless mobile service subscribers based on wireless mobile location data contained in the call signal. In another aspect, the commercial information or advertisement is further targeted to the subscriber based on predetermined subscriber profile data for the subscriber. In another aspect, the commercial information or advertisement further comprises:
Target the subscriber based on past response data regarding responses made to the target message previously provided to the subscriber. In yet another aspect, commercial information or advertisements are further targeted to the subscriber based on historical response data regarding the subscriber's past travel patterns.

BACKGROUND OF THE INVENTION Cellular / Personal Communication Services (C / PCS) and Global Mobile Personal Communication Services (GMPCS) are wireless mobile telephone services, wireless mobile data communication services, and wireless mobile global computer networks (eg, Internet ( Providing audio, video and / or electronic data communications including services. In recent years, the most common form of C / PCS is the handheld mobile radiotelephone service and the most common form of GMPCS is the handheld mobile satellite phone service. To receive such services, a customer, referred to herein as a "subscriber," registers with a particular service provider, referred to herein as an "operator." Upon registration, the operator's network is configured to capture and deliver communications initiated or received by the subscriber's personal wireless mobile telephone or wireless mobile computer. A subscriber's wireless mobile telephone or wireless mobile computer is sometimes referred to in the industry as a "mobile station" and is collectively referred to herein as a "wireless mobile terminal." The subscriber can then initiate or receive communications from any mobile location within the operator's wireless network coverage area.

[0004] Typically, wireless mobile terminals are assigned a similar identification code or number such as a unique International Mobile Station Identifier (IMSI), which is referred to herein as a "subscriber identification code". The subscriber identification code is preprogrammed into the wireless mobile terminal to identify the subscriber and the subscriber account. There is no guarantee that the wireless mobile terminal will always be used by the subscriber of the account to which the subscriber identification code is assigned, but usually the user becomes the subscriber. On the other hand, the subscriber identification code is placed in a subscriber identification module (SIM), also called "smart card" in the industry, and inserted into the wireless mobile terminal before use. S
The IM or smart card is authorized by the subscriber that the user of the wireless mobile terminal is a subscriber of an account assigned the subscriber identification code included in the SIM or smart card, or that the user uses the wireless mobile terminal. Indicates that it has been done.

Currently, C / PCS networks are significantly more expensive than traditional wired communication services, referred to herein as “landlines”. As the demand for C / PCS continues to increase, the service charge will almost certainly decrease due to the increase in the number of subscribers and the service capability of the network. However, the service charges associated with communications initiated or received by C / PCS subscribers remain untouched by many individuals. Increasing levels of price wars and bad debt (caused by widespread use of C / PCS networks by low-income subscribers) progressively erodes operator margins as competition further reduces the cost of such services. is doing. In view of the additional global service capacity that will be introduced over the next few years, operators will need a significant increase in market penetration and service utilization in order to maintain profitability. As a result of increased market penetration, there is a need for means to reduce subscriber service charges while maintaining operator margins.

The advent of new GMPCS networks creates similar problems for operators of such services. The high initial cost of deploying and maintaining GMPCS (including establishing satellite systems that provide global coverage) requires GMPCS operators to acquire a large number of subscribers in a relatively short amount of time. However, it is expected that the service charges of GMPCS subscribers will be higher than those of C / PCS subscribers in order to amortize the huge upfront capital investment associated with such satellite systems. Therefore, GMPCS operators are intentionally "classified" to minimize the occurrence of bad debt and to maintain an acceptable margin.
Intended for subscribers. However, the number of subscribers who can receive such high-class services seems to be limited. Therefore, it seems necessary to take measures to increase the availability while maintaining the operator profit margin. In addition, the emerging wireless mobile data services and wireless mobile global computer network services are expected to operate in a manner similar to wireless mobile telephone services, which will result in lower overall mobile service charges among subscribers. Raise expectations. Therefore, GMPCS operators will be needed in the future to provide wireless mobile access to global computer networks. The service charge for these additional services is GMP
It requires the CS operator to provide additional cost-saving benefits to the subscriber.

Thus, operators of wireless mobile communication services, especially C / PCS and GM
It is clear to the PCS operator that it needs to acquire enough subscribers to generate sufficient business profits and margins to maintain profitability. Operators can most easily achieve this by lowering subscriber service charges while maintaining profit margins. An effective means for the operator to achieve this goal is
It is proposed that the sponsor provide a pricing program to subsidize the subscriber's wireless mobile communications for commercial information or advertised services. The Applicant of the present invention allows the operator to provide a message intended for a subscriber based on the real-time physical location of the wireless mobile terminal during wireless mobile communication, referred to herein as the "wireless mobile location" of the terminal. It was clarified that the unique attribute of wireless mobile communication can be used. In addition, the applicant of the present invention uses the unique subscriber identification code assigned to each wireless mobile terminal so that the operator can
Based on certain data about the subscriber, referred to as "subscriber profile data", it has been shown that further subscriber-targeted messages can be provided. The Applicant of the present invention has also revealed that the operator may provide further subscriber-targeted messages based on the response to the subscriber's previously given target message, which is referred to herein as "past response data". I chose Furthermore, the applicant of the present invention has revealed that by utilizing the past response data, the operator can provide a message further targeting the subscriber based on the past movement pattern of the subscriber.

Although operators are known to provide messages to subscribers of conventional landline communication services, known systems and methods have inherent limitations. Most importantly, landline communications are initiated or received by terminals (eg, handsets or computers) that send or receive from fixed stations. as mentioned above,
As used herein, the term "wireless mobile location" means the real-time physical location of the wireless mobile terminal at the time the wireless mobile communication is initiated or received. Therefore,
If the call is initiated or received at a location other than the fixed location of the terminal, a message based on the physical location of the subscriber cannot target the subscriber of the landline communication service. Moreover, today's increasing mobile society is such that users of fixed location terminals are not necessarily subscribers to landline communication services. Therefore, it is highly uncertain that messages intended for landline service subscribers will actually be received by the service subscribers rather than by the callers who are simply using fixed location terminals. . As a result, potential sponsors of the message are unlikely to intend to subsidize landline communications, especially if the message is an advertisement. Even if the sponsor wants to subsidize landline communications, the sponsor argues that the substantially lower value is due to the effectiveness of the "non-target" message.

It is also known to utilize wireless mobile location data contained in a wireless mobile communication call signal to inform a subscriber of a real-time physical location when a call is initiated or received by a wireless mobile terminal. ing. That is, the subscriber of the service is provided with a "about the geographical location of the wireless mobile terminal" message, more precisely data. In the present invention, the subscriber is not provided with a message "about the opportunity of the business or service targeted to the subscriber based on the geographical location of the wireless mobile terminal", eg an advertisement. So far, publicly known subscribers are informed of their geographical location in order to provide commercial information or advertisements to subscribers of wireless mobile communication services targeting the subscribers based on wireless mobile location data included in call signals. The system and method are not used. Moreover, known systems and methods for informing subscribers of their geographic location to subsidize their wireless mobile communications are not available.

SUMMARY OF THE INVENTION The present invention is a system and method for providing targeted messages to subscribers of a wireless mobile communication service. In particular, the present invention is aimed at subscribers of the service C
/ PCS and GMPCS systems and methods for inserting commercial information or advertising before and during communications. In a preferred aspect, the message is selected from a database of preselected commercial information or advertisements and is targeted to wireless mobile service subscribers based on wireless mobile location data contained in the call signal. In another aspect, the message is further stored in an electronic database targeted to wireless mobile service subscribers based on predetermined subscriber profile data for the subscriber. In another aspect, the message is targeted to a subscriber of a wireless mobile communication service based on historical response data regarding responses to the subject message that were further provided to the subscriber and stored in an electronic database. In yet another aspect, the message is further stored in an electronic database targeted to wireless mobile service subscribers based on historical response data regarding the subscriber's historical movement patterns.

The target message, which may include audio, video and / or electronic data, but is preferably voice commercial information or advertising, is preselected and stored in a conventional electronic data entry storage retrieval device. The message intended for the subscriber is selected from the preselected messages when the wireless mobile communication is initiated or received by the wireless mobile terminal as described below. As is well known to those skilled in the art, wireless mobile communication includes a call signal and wireless mobile position data included in the call signal. The wireless mobile location data identifies the real-time physical location of the wireless mobile terminal when the wireless mobile communication is initiated or received, referred to herein as the "wireless mobile location" of the terminal. Thus, the message can be targeted to a subscriber of a wireless mobile communication service based on the mobile location of the terminal and thus the geographical location of the subscriber.

[0012] Preferably, the wireless mobile communication further includes a unique subscriber identification code also included in the call signal. The subscriber identification code is a subscriber identification module (SIM) that can be used by a subscriber's wireless mobile terminal or any wireless mobile terminal capable of accepting a SIM or smart card, or a wireless mobile communication service using a smart card. Assigned to a particular subscriber, which allows any terminal to associate with a subscriber associated with a SIM or smart card. The subscriber identification code is used to identify certain subscriber profile data about the subscriber and is stored in an electronic database. Preferably, the subscriber profile data is collected from the subscriber when the subscriber registers with the operator of the wireless mobile communication service, stored in the conventional electronic data entry storage / retrieval device, and updated at regular intervals. Includes exploratory personal preference data.

For example, the census data typically includes standard census information such as age, gender, race, nationality, etc., but may also include any census information selected by the sponsor of the message intended for the subscriber. . Personal preference data typically includes general information about the subscriber's hobbies and interests as well as the subscriber's respective preferences, such as the type of food and entertainment of their choice. However, the personal preference data may include any personal preference information selected by the sponsor of the message intended for the subscriber. If applicable, the given subscriber profile data also includes psychographic data obtained and selected in a similar manner. In a preferred embodiment of the invention, the message is further targeted to a subscriber identified by a subscriber identification code based on subscriber profile data in addition to wireless mobile location data.

[0014] Preferably, the wireless mobile communication further includes a call identification code and date / time data which are also included in the call signal. The call identification code is assigned when a wireless mobile communication is initiated or received by a wireless mobile terminal to identify a wireless mobile communication related to other wireless mobile communication that occurs at or near the same time. The date and time data is obtained and recorded for the date and time of wireless mobile communication. The call identification code and the date / time data together with the wireless mobile position data enable past response data regarding wireless mobile communication to be stored and stored in a conventional electronic data input storage / retrieval device. Past response data is
Information on the wireless mobile position of the terminal during wireless mobile communication and the response to the target message previously provided to the subscriber is recorded. Therefore, the past movement pattern of the subscriber can be obtained from the past response data.

The historical response data continues to be used because the wireless communication service is utilized by the subscriber to determine the most recent response to the subject message previously provided to the subscriber and the subscriber's past movement patterns. Obtained and updated. For example, past response data can be used to anticipate in future the types of messages that the subscriber would specifically respond to based on the subscriber's prior response to similar messages. Past response data can also be used to predict areas that a subscriber is likely to visit at a particular time, for example near lunch or dinner. In the latter case,
The target message may be an advertisement for a restaurant in the area that offers the type of meals the subscriber prefers, as indicated by the subscriber profile data. By matching wireless mobile location data with subscriber profile data and / or past response data,
The present invention is directed to a wide or narrow range of subscribers who desire messages, especially commercial information and advertisements, by sponsoring the messages.

Further, the system and method of the present invention allows a subscriber to interactively respond to a message provided to the subscriber or to an inquiry for further information from an operator of the service or a sponsor of the message. To Preferably, the operator queries the subscriber at the end of the message, at the end of the group of messages or at the end of the wireless mobile communication to select one of several options, and then subscribes to the inquiry. The person's response. For example, transfer an audio, video or electronic data copy of a previously provided message to an electronic message entry storage search database (eg, voicemail, email, fax, etc.) to insert another message into a wireless mobile communication. The subscriber may request the operator to establish a data link, such as direct telecommunications with a representative of a sponsor of the message, such as a telemarketer. The subscriber responded to the operator's inquiry, and the operator was terminated immediately after the particular message, immediately after the group of messages or wireless mobile communication (eg, "callback" from a representative of telemarketing activities). The subscriber's requirements can be met later.

A preferred aspect of the system according to the present invention is a wireless mobile telephone system for providing a subscriber to a wireless mobile communication service with a message targeted to the subscriber based on a wireless mobile location. Preferred aspects of the system include a wireless mobile terminal that initiates and receives a wireless mobile communication that includes a call signal and wireless mobile location data included in the call signal.
The system further includes a base transceiver station in wireless communication with the wireless mobile terminal and a call management system in communication with the base transceiver station. Preferably, the call management system is in electrical communication with the base transceiver station. However, the call management system may be in wireless communication with the base transceiver station, as described above.
The wireless mobile terminal includes a first transceiver that transmits and receives call signals to and from a base transceiver station. Similarly, the base transceiver station includes a second transceiver that sends and receives call signals to and from the wireless mobile terminal and call management system. The call management system includes an advertisement selector server that selects messages targeted to subscribers, as described above.

A preferred aspect of this system further includes a first electronic data entry storage and retrieval device in electrical communication with the ad selector server of the call management system. The first electronic data input storage / retrieval device includes means for inputting / storing preselected advertisement content data and selective retrieval, and for inputting / preserving preselected advertisement target data and selective retrieval. .. This advertising content data comprises a plurality of preselected audio, video and / or electronic data messages, but preferably comprises preselected audio commercial information or advertisements. The advertised data consists of predetermined criteria for selecting the message provided to the subscriber. In a preferred aspect, the advertisement selector server selects a message to be provided to the subscriber based on the wireless mobile location data contained in the call signal of the wireless mobile communication.

In another aspect of the system of the present invention, the wireless mobile terminal is assigned a unique subscriber identification code that identifies the subscriber as described above. In addition, the call management system further includes a second electronic data entry storage and retrieval device in electrical communication with the advertisement selector server. The second electronic data input storage / retrieval device inputs, stores, and selectively retrieves predetermined subscriber profile data regarding the subscriber corresponding to the unique subscriber identification code. The advertisement selector server then selects the message to be provided to the subscriber based on the predetermined mobile profile data for the subscriber in addition to the wireless mobile location data.

In another aspect of the system of the present invention, as described above, the wireless mobile terminal is assigned a unique subscriber identification code that identifies the subscriber. Further, the call management system further includes a third electronic data entry storage and retrieval device in electrical communication with the advertisement selector server. The third electronic data input storage / retrieval device inputs, stores and selectively retrieves past response data regarding a response to a message previously provided to the subscriber corresponding to the unique subscriber identification code. Next, the advertisement selector server selects the next message to be provided to the subscriber based on the past response data in addition to the wireless mobile location data.

Further, in another aspect of the system of the invention, as described above, the wireless mobile terminal is assigned a unique subscriber identification code that identifies the subscriber. In addition, the call management system
A third electronic data entry storage and retrieval device in electrical communication with the advertisement selector server is included.
The third electronic data input storage / retrieval device inputs, stores, and selectively retrieves past response data regarding the past movement pattern of the subscriber corresponding to the unique subscriber identification code. Next, the advertisement selector server selects a message to be provided to the subscriber based on the past response data in addition to the wireless movement position data.

The wireless mobile telephone system of the present invention may also include a base station controller in electrical communication with the base transceiver station and in communication with the call management system. Preferably, the base station controller is in electrical communication with the call management system. However, the base station controller may be in wireless communication with the call management system, as described above. The base station controller controls two or more base transceiver stations as the subscriber moves from the area served by one base transceiver station to the area served by another base transceiver station. However, the ad selector server of the call management system operates in a similar manner, based on wireless mobile location data, or on the basis of subscriber profile data in addition to wireless mobile location data, or on top of wireless mobile location data. Select messages targeted to subscribers based on historical response data.

The wireless mobile telephone system of the present invention is directly or via a base station controller,
A mobile switching center in communication with the base transceiver station or with a telecommunications or call management system and a local landline network may also be provided. Preferably, the mobile switching center is in telecommunications with the call management system and the local landline network. However, as mentioned above, the mobile switching center may be in wireless communication with the call management system. The mobile switching center is utilized to capture and transfer wireless mobile communications including call signals transmitted and received by the first transceiver and the second transceiver. However, the ad selector server of the call management system operates in the same manner based on wireless mobile location data, or based on subscriber profile data in addition to wireless mobile location data, or past wireless mobile location data. Select a message intended for the subscriber based on the response data.

The call management system of the wireless mobile telephone system of the present invention can also be provided with voice response means in a telecommunication state with the advertisement selector server and other known communication holding and voice message insertion techniques. Preferably, the voice response unit receives the wireless mobile communication,
Hold (or "wait"), multiple ports or other known techniques to direct or redirect to the desired destination. Preferably, the voice response means further comprises a plurality of voice cards or other known techniques (eg non-analog digital insertion) for inserting voice messages into the standby wireless mobile communication. Therefore, the voice response unit receives, waits for, and inserts a voice message intended for a subscriber of the wireless mobile communication service, and transfers the wireless mobile communication to a desired destination. In that regard, the voice response means activates a "smart switch" capable of waiting for communications and inserting voice messages.
However, the call management system's ad selector server operates in the same manner, based on wireless mobile location data, or on wireless mobile location data in addition to subscriber profile data, or on wireless mobile location data. Select messages targeted to subscribers based on historical response data.

A preferred embodiment of the method according to the invention for providing a message to a subscriber of a wireless mobile communication service intended for the subscriber based on the wireless mobile location comprises at least the following steps: A first electronic database of a plurality of preselected messages and predetermined criteria for selecting messages to be provided to subscribers is compiled. A wireless mobile terminal is then provided for initiating and receiving a wireless mobile communication consisting of a call signal and wireless mobile location data contained in the call signal. The call signals (if required) and wireless mobile location data are then extracted from the wireless mobile communications and provided to a call management system that includes an advertisement selector server that selects messages to be provided to subscribers. The predetermined criteria of the first database are then utilized to select a message from the plurality of preselected messages of the first database targeted to the subscriber based on the wireless mobile location data. Finally, the subscriber is provided with a message targeted to the subscriber based on the wireless mobile location data.

Another aspect of the method of the present invention comprises at least the following additional steps: A unique subscriber identification code that identifies the subscriber is assigned to the wireless mobile terminal and is included in the call signal and wireless mobile location data. In addition, a second electronic database of compiled subscriber profile data about the subscriber corresponding to the subscriber identification code is compiled. Next, the predetermined criteria and the unique subscriber identification code of the first database are the plurality of the first database for the subscriber based on the predetermined subscriber profile data of the second database in addition to the wireless mobile location data. Used to select a message from the preselected messages of the. Finally, further subscriber-targeted messages are provided to the subscriber based on the predetermined subscriber profile data.

Another aspect of the method of the present invention comprises at least the following additional steps. The unique subscriber identification code for identifying the subscriber is assigned to the wireless mobile terminal and is included in the call signal and the wireless mobile position data. In addition, the third of the past response data regarding the response to the message previously provided to the subscriber corresponding to the unique subscriber identification code.
The electronic database of is compiled. Then, the predetermined criteria and the unique subscriber identification code of the first database are stored in advance in the plurality of first databases of the first database for the subscriber based on the past response of the third database in addition to the wireless movement position data. Used to select a message from the selected messages. Finally, based on the historical response data, further subscriber-targeted messages are provided to the subscriber.

Furthermore, another aspect of the method of the present invention comprises at least the following additional steps:
A unique subscriber identification code that identifies the subscriber is assigned to the wireless mobile terminal and is included in the call signal and wireless mobile location data. In addition, a third electronic database of past response data relating to responses to messages previously provided to the subscriber corresponding to the unique subscriber identification code is compiled. Then, the predetermined criteria and the unique subscriber identification code of the first database are stored in the plurality of first database for the subscriber based on the past movement pattern of the third database in addition to the wireless movement position data. Used to select a message from preselected messages. Finally, based on the historical response data, further subscriber-targeted messages are provided to the subscriber.

Finally, any of the preferred embodiments of the method of the invention described herein can include at least the following additional steps. Utilizing wireless mobile call signaling, a call management system provides a subscriber with the option of selecting one of several options at the end of a message, at the end of a group of messages, or at the end of a wireless mobile communication. Queries and monitors subscriber response to queries. Preferably, the subscriber is
Activating a particular key or button on the wireless mobile terminal sends a response to the ad selector server of the call management system for processing. However, the subscriber's response may be in the form of a voice response (ie, voice signal) recognized by the system. Based on the subscriber's response, the call management system provides additional information about the previously delivered message, inserts another message in the wireless mobile communication, and audio, video or electronic data copy of the previously delivered message. To an electronic message entry storage search database (eg, voicemail, email, facsimile, etc.), or a data link, such as direct telecommunications with a message representative, such as a telemarketer, can be established. Subscribers can respond to operator inquiries, which the operator can follow immediately after a particular message, immediately after a group of messages, or after the end of a wireless mobile communication (eg, "callback" from a telemarketer). The demands of the subscriber can be met immediately.

OBJECTS OF THE INVENTION Accordingly, a main object of the invention is to provide a system and method for targeting audio, video or electronic data messages, especially voice commercial information or advertisements, to a subscriber of a wireless mobile communication service. Is.

A still more specific object of the present invention is to provide wireless mobile communication initiated or received by a subscriber of a wireless mobile communication service targeting the subscriber based on wireless mobile position data included in a call signal. It is to provide a system and method for inserting commercial information or advertisements.

A still further particular object of the present invention is to provide commercial information or advertisements before or during a wireless mobile communication targeting a subscriber of a service based on the wireless mobile position of the wireless mobile terminal of the subscriber. An object of the present invention is to provide a system and method for substituting the fee for wireless mobile communication service by inserting the system.

A further particular object of the present invention is to advertise commercial information or advertisement before or during a wireless mobile communication targeting subscribers of the service based on the wireless mobile location data contained in the call signal. Is to provide a system and method for subsidizing C / PCS and GMPCS charges by inserting.

Another object of the present invention is to provide a system and method for further targeting a message to a wireless mobile communication service based on predetermined subscriber profile data related to a subscriber and stored in an electronic database. It is to be.

Another object of the present invention relates to a response to a target message previously provided to a subscriber, which further targets the message based on past response data stored in an electronic database of a wireless mobile communication service. A subscriber system and method are provided.

Another object of the present invention relates to a past movement pattern of a subscriber and is based on past response data stored in an electronic database, and further targets a message to a subscriber of a wireless mobile communication service. And to provide a method.

Another object of the present invention is that a subscriber of a wireless mobile communication service interactively requests and receives additional information regarding a message provided to the subscriber and connected to a representative of a telemarketing activity. Or to be able to respond to inquiries from service operators or message sponsors.

Detailed Description of the Preferred Embodiments The present invention is a system and method for providing targeted messages to subscribers of a wireless mobile communication service. In particular, the present invention is a system and method for inserting commercial information or advertisements before or during C / PCS and GMPCS communications targeted at wireless mobile service subscribers based on wireless mobile location. Further, the present invention provides additional information regarding the subject message, or to the representative of the message sponsor, such as the operator of the service or telemarketer, upon request from the subscriber, which is elicited by an inquiry from the operator or sponsor. System and method for providing a direct connection of The system, generally designated by 10 in FIG. 1-X, comprises at least a wireless mobile terminal 12, a base transceiver station 14 and a call management system 20. The method, shown generally at 50 in FIG. 4, compiles a first electronic database of at least (a) a plurality of preselected messages and predetermined criteria for selecting messages intended for subscribers, and (b) ) Providing a wireless mobile terminal 12 for starting and receiving wireless mobile communication composed of a call signal and wireless mobile position data included in the call signal, and (c) extracting the call signal and the wireless mobile position data from the wireless mobile communication. , (D) providing wireless mobile location data to the call management system 20 and (e) selecting a message from a plurality of preselected messages in the first database for subscribers based on the wireless mobile location data. And using the predetermined criteria of the first database for (f) providing the target message to the subscriber.

In the preferred embodiment illustrated in FIGS. 1 and 2, the system 10 includes at least one wireless mobile terminal 12, at least one base transceiver station 14 in wireless communication with the wireless mobile terminal, and in communication with the base transceiver station. It is composed of a call management system 20. Preferably, wireless mobile terminal 12 is a wireless mobile telephone or wireless mobile computer, sometimes referred to in the industry as a "mobile station." The wireless mobile terminal 12 receives audio, video and / or electronic data together with a conventional wireless communication service such as a wireless mobile telephone service, a wireless mobile data transmission service, a wireless mobile global computer network (eg, Internet (registered trademark)) service. It comprises a first transceiver (not shown) for transmitting and receiving. More preferably, the wireless communication service is provided by a C / PCS or GMPCS operator that allows a subscriber of the service to initiate and receive wireless mobile communications from any mobile location within the operator's wireless network coverage area. It is a wireless mobile phone service.

When the wireless mobile communication is started or received by the wireless mobile terminal 12, a call signal is generated and transmitted between the origin of the wireless mobile communication and the receiving destination. At the same time, wireless mobile position data for the wireless mobile terminal 12 is generated and included in the call signal. The wireless mobile location data identifies the real-time physical location of the wireless mobile terminal 12 within the operator's wireless network coverage when the wireless mobile communication is initiated or received. As used herein, the term "wireless mobile location" refers to the real-time physical location of the wireless mobile terminal 12 when wireless mobile communication is initiated or received by the terminal. Therefore, the wireless mobile location data identifies the geographical location of the subscriber using the wireless mobile terminal 12. In the case of C / PCS, the wireless movement position data is
The mobile location of a subscriber within a given cell of the operator's network or within a given sector of a particular cell is identified. Therefore, it is possible to specify the actual geographical position of the subscriber with high accuracy. With the improvement of cellular technology, the wireless mobile location data can locate the wireless mobile location of the wireless mobile terminal 12 within a smaller subdivision of a particular cell, where the actual geographical location of the subscriber is higher. It seems that the accuracy can be specified. In the case of GMPCS, the wireless mobile position data identifies the wireless mobile position of the wireless mobile terminal 12 by global positioning via a Global Positioning System (GPS) communication relay satellite. Therefore, it is possible to identify the actual geographical location of the subscriber with higher accuracy.

As mentioned above, the wireless mobile terminal 12 may include at least one base transceiver station 1
Wirelessly communicate with 4. The base transceiver station 14 comprises a second transceiver (not shown) that tracks the locator signal transmitted by the first transceiver when the wireless mobile terminal 12 is activated within the operator's wireless network coverage area. In addition, the second transceiver of base transceiver station 14 transmits and receives wireless mobile communications. Depending on the size of the operator's wireless network coverage area and / or the density of wireless traffic within the coverage area, the plurality of base transceiver stations 14 may continuously track the locator signal transmitted by the first transceiver of the wireless mobile terminal 12. Is usually required. Therefore, the wireless mobile terminal 1
2 can communicate with more than one base transceiver station 14 as a subscriber moves from one location to another within the operator's coverage area. As noted above, the transfer of wireless mobile communications from one base transceiver station 14 to another as the subscriber moves between base stations within the operator's coverage area can be accomplished in a known manner by the base station controller 16. .

In the case of GMPCS, the first transceiver of wireless mobile terminal 12 may alternatively send a call signal directly to a communication relay satellite. In such cases, the communications satellites utilize the associated Global Positioning System (GPS), another GPS, or other means on the surface of the earth based on the terrestrial coverage area of the transceivers assigned to manage the wireless mobile communications. To provide a more accurate record of the wireless mobile position of the wireless mobile terminal 12 of. Therefore, wireless mobile location data can be captured by the communication relay satellite via global positioning and provided directly to the call management system. A further description of the principles of cellular and satellite radio communication technology is not provided here as it is not necessary for the enabling description of the invention. However, more information on the level of achievement of cellular and satellite radio technology is available from Joachim Tisar's excellent technical reference entitled "GSM Cellular Radio Telephones" published by John Wiley & Sun, West Sussex, UK. Is.

As mentioned above, the base transceiver station 14 is in communication with the call management system 20. Base transceiver station 14 is preferably in electrical communication with call management system 20. However, the base transceiver station 14 may be in wireless communication with the call management system 20 if the wireless mobile communication can be directly transmitted to the call management system without using the mobile switching center 18 by logistics as described above. In FIG. 1, the electrical communication between the base transceiver station 14 and the call management system 20 is shown by the solid lines connecting the base transceiver station, the base station controller 16, the mobile switching center 18, and the call management system. Base transceiver station 14 and call management system 2
Direct wireless communication between 0's is indicated by the dashed line connecting the base transceiver station and the call management system via an optional radio frequency feed. However, the call management system 20 comprises an advertisement selector server 22 that selects messages targeted to subscribers.

In another aspect, the system 10 of the present invention further comprises a communication base station controller 16
It consists of. Base station controller 16 directs the operation of one or more base transceiver stations 14 and performs many other operations and telecommunication functions. For wireless mobile communications arriving from base transceiver station 14, base station controller 16 directs various communications to mobile switching center 18 for acquisition and further transfer. For wireless communications coming from mobile switching center 18, base station controller 16 forwards each communication to the appropriate base transceiver station 14. Also, when the wireless mobile terminal 12 crosses a geographical boundary between adjacent cells within the operator's wireless network coverage area, this is commonly referred to as "roaming", and the base station controller 16 causes the single base transceiver station 14 to
From the mobile station to another station, which is generally called "handover". To accomplish the handover when the wireless mobile terminal 12 is roaming, the base station controller 16 provides the base transceiver station 14 in the cell that obtains the wireless mobile communication with the information necessary to control the communication. Thereafter, the base station controller 16 transfers the wireless mobile communication to the receiving base transceiver station 14. Base station controller 16 is preferably in electrical communication with call management system 20 via mobile switching center 18. However, like the base transceiver station 14, the base station controller 16 is in direct wireless communication with the call management system 20 via an optional RF feeder.

In yet another aspect, the system 10 of the present invention further comprises a mobile switching center 18, also referred to herein as a "switch." The mobile switching center 18 connects the wireless mobile communication network and call management system 20 to a local landline network 19 such as an integrated switching digital communication network (ISDN) or a public switched telephone network (PSTN). In particular, the mobile switching center captures wireless mobile communications, including call signals, originated or received by the wireless mobile terminal 12 of the subscriber of the service, and communicates with the base transceiver station 14 or base station controller 16 to the local landline. Transfer to the call management system 20 via the network. In addition, switch 18 provides access to an authentication center that acts as a network node and stores, retrieves, monitors, and applies network databases and subscriber access rights. Preferably, the call management system 20 comprises voice response means 21 or other known call holding and voice message insertion techniques in addition to the advertisement selector server 22. There, the mobile switching center 18 is in direct electrical communication with the voice response means 21, which means 21 is in direct electrical communication with the advertisement selector server 22. Alternatively, the switch 18 is in wireless communication with the ad selector server 22, in which case the mobile switching center operates in a manner known as intelligent switching or other known intelligent network solutions. However, the mobile switching center 18 identifies and separates the wireless mobile communication with the target message from the wireless mobile communication without the target message. Next, the exchange 18
Transmits the wireless mobile communication including the target message to the voice response unit 21 or directly to the advertisement selector server 22.

Preferably, the voice response means 21 receives and holds (also referred to in the industry as “standby”) wireless mobile communications to the mobile switching center 18 or directly to its origin or destination terminal.
And a plurality of ports for guiding or redirecting. Preferably, the voice response means 21 further comprises other voice cards or other known techniques for inserting voice messages into standby wireless mobile communications, such as non-analog digital insertion devices or systems. Therefore, the voice response unit 21 receives, waits, and inserts a voice message intended for a subscriber of the wireless mobile communication service, and transfers the wireless mobile communication to the origin or destination terminal. In that regard, the voice response means 21 operates in a manner known as a "smart switch" capable of call waiting and voice message insertion. Alternatively, as mentioned above, the mobile switching center 18 can be in direct wireless communication with the ad selector server 22 via an optional intelligent switch or intelligent network solution. However, the ad selector server 22 of the call management system 20 operates in the same manner to select the message intended for the subscriber to insert into the call signal of the wireless mobile communication.

As shown in FIG. 2, the call management system 20 is in electrical communication with a data input / output, storage and retrieval system 40. The data input / output storage / retrieval system 40 performs input / output, storage, and retrieval of data regarding a subscriber, a message targeted at the subscriber, and a target message previously provided to the subscriber. The data input / output storage / retrieval system 40 is a first electronic processing database for a subscriber of a wireless mobile communication service, the first database containing a plurality of preselected messages, referred to herein as advertisement content data 24. The data input storage / retrieval device 44 is used. The first database further includes predetermined criteria for selecting from the preselected messages of the advertising content data 24 messages targeted to subscribers, referred to herein as advertising target data 25. Preferably, as noted above, the data input / output storage and retrieval system 40 further comprises a second electronic data input storage and retrieval device 46 that processes a second database of subscriber profile data 26 for subscribers. To do. Preferably,
The data input / output storage / retrieval system 40 further processes a third electronic data output which processes a third database of historical data relating to the subject message provided to the subscriber and the response to the subject message provided to the subscriber. The storage / retrieval device 48 is used. The past data in the third database is referred to as past response data 28 here. Past response data 28, referred to herein as an advertisement insertion record, is provided to a fourth database to calculate a subscriber billing subsidy 30 credited to the subscriber's account. After that, the advertisement insertion record data is the subscriber charging subsidy 3
0 is provided to a fifth database, referred to herein as an operator billing system 32, to send an invoice to the subscriber in addition to the appropriate subscriber account.

In another aspect of system 10 of the present invention, wireless mobile terminal 12 is assigned a unique subscriber identification code that is pre-programmed into the wireless mobile terminal. Alternatively, as mentioned above, the subscriber identification code may be included in a subscriber identification module (SIM) or smart card that is inserted into the wireless mobile terminal 12 prior to use. However, the subscriber identification code identifies the wireless mobile terminal 12 and thus the subscriber of the service and the subscriber account corresponding to the wireless mobile terminal. The subscriber identification code is included in the call signal, where the subscriber identification code is provided to the ad selector server 22 of the call management system 20 used to identify the predetermined subscriber profile data 26 for the subscriber. Preferably, the subscriber profile data 26 is collected from the subscriber when the subscriber registers with the operator of the wireless mobile communication service, is entered into the subscriber profile data entry storage and retrieval device 46, and is updated regularly. Subscriber profile data 26 preferably includes background surveys and personal preference data, particularly regarding the subscriber. For example, the census data usually includes standard census information such as age, gender, race, nationality, etc., and is a sponsor of messages targeting subscribers, especially any census information selected by advertisers. Can be included. Personal preference data typically includes a summary of the subscriber's individual preferences, such as any particular hobbies or interests the subscriber may have, as well as the type of food or entertainment they prefer. However, personal preference data may include sponsors of messages targeted to subscribers, and in particular any personal preference information selected by an advisor. If applicable, the given subscriber profile data may include psychographic data obtained and selected in a similar manner.

Preferably, the call signal and the wireless mobile position data and the subscriber identification code included in the call signal are used to identify the wireless mobile position of the subscriber and the subscriber, and the advertisement selector server 22 of the call management system 20. Sent to. The predetermined criteria of the advertising target data 25 is then compared with the wireless mobile location data and the subscriber profile data 26 to select a message targeted to the subscriber from the preselected messages of the advertising content data 24. Therefore, the message selected from the advertisement content data 24 by the advertisement selector server 22 based on the advertisement target data 25 is further transmitted to the wireless mobile terminal 12 identified by the subscriber identification code based on the predetermined subscriber profile data 26. Target corresponding subscribers. Then, the subscriber is provided with a message targeted to the subscriber based on the predetermined mobile subscriber profile data 26 in addition to the wireless movement position of the subscriber.

In another aspect of the system 10 of the present invention, the wireless mobile terminal 12 is assigned a unique subscriber identification code as described above. The unique subscriber identification code is the wireless mobile terminal 12
, Where the subscriber and subscriber account corresponding to the wireless mobile terminal are identified. The historical response data 28 regarding the response by the subscriber to the message previously provided to the subscriber and the target message is then determined and recorded by identifying the subscriber and the subscriber account. The call signal and the wireless mobile position data and the subscriber identification code included in the call signal are transmitted to the advertisement selector server 22 of the call management system 20 to identify the wireless mobile position of the subscriber and the subscriber. The predetermined criteria for the advertised data 25 is then compared to the wireless mobile location data and past response data 28 to select a message targeted to the subscriber from the preselected messages in the advertised data 24. Therefore, the message selected from the advertisement content data 24 by the advertisement selector server 22 based on the advertisement target data 25 is further identified by the subscriber identification code based on the message previously provided to the subscriber and the response to the target message. Target the identified subscribers. So the subscriber
In addition to the wireless location of the subscriber, a message is provided to the subscriber based on past response data 28.

In another aspect of the system 10 of the present invention, as described above, the wireless mobile terminal 12 is used.
Is assigned a unique subscriber identification code. The unique subscriber identification code identifies the wireless mobile terminal 12, where it identifies the subscriber and subscriber account corresponding to the wireless mobile terminal. Next, the past response data 28 regarding the past movement pattern of the subscriber is
Recorded as required by identification of subscriber and subscriber account. The call signal and the wireless mobile position data and the subscriber identification code included in the call signal are used by the advertisement selector server 22 of the call management system 20 to identify the wireless mobile position of the subscriber and the subscriber.
Sent to. The predetermined criteria for the advertised data 25 is then compared to the wireless mobile location data and past response data 28 to select a message targeted to the subscriber from the preselected messages in the advertised data 24. Therefore, the message selected by the advertisement selector server 22 from the advertisement content data 24 based on the advertisement target data 25 is targeted to the subscriber identified by the subscriber identification code based on the past movement pattern of the subscriber. To do. There, the subscriber is provided with a message intended for the subscriber based on past response data 28 in addition to the subscriber's wireless travel location.

(Specific Example of System and Method According to the Invention) In the system and method of the present invention, the wireless mobile communication service is a conventional C / PCS or GMPCS, and the message targeting the subscribers of the service is a voice advertisement. The best explanation is given by the examples shown in FIGS. C / PCS or G
The MPCS uses a telecommunications switch and an information processing system consisting of computer software featuring a switch interface program, a database management program, and a subscriber billing program.

The telecommunication switch obtains wireless mobile communication, hereinafter referred to as “call”, and transfers this call to the call management system 20 via the public switched telephone network. As mentioned above, the telecommunications switch is a mobile switching center 1 in combination with a voice response unit 21 operating as a switch.
8, a mobile switching center 18 operating as an intelligent switch, or a mobile switching center 18 utilizing an intelligent network solution. Further, the telecommunications switch may be a radio frequency feeder directly from the base transceiver station 14 or a base station controller 16 operating as an intelligent switch or utilizing intelligent network solutions. As shown in FIG. 3, in the specific example, the telecommunication exchange is a C / PC with a messaging function.
S or GMPCS trunk line exchange 18. However, switch 18 provides telecommunication data to the switch interface program that is included in the call signals and call signals and is referred to herein as "switch data". In particular, the switch data establishes wireless mobile location data that identifies the geographical location of the subscriber, subscriber identification code that identifies the subscriber and subscriber account, call identification code that identifies a particular call, and date and time of the call. It consists of date and time data. Once the targeted advertisement is selected, the switch interface program sends the targeted advertisement back to the switch 18 for insertion into the call at predetermined intervals prior to connection and / or during transmission of the call, as described above. .

The switch interface program then provides the switch data to the database management program. The database management program uses the advertisement content data 24
(Ie, a plurality of preselected messages intended for the subscriber), subscriber profile data 26 (ie, background survey and personal preference data about the subscriber), historical response data 28 (ie, the message is subscribed to). Input, output, save and retrieve a record of the geographical location of the subscriber at the time of being provided to the subscriber and a record of the target message and the response to the target message previously provided to the subscriber). Further, the database management program inputs, saves, and retrieves the advertisement target data 25 (that is, the criteria for selecting a message from the advertisement content data targeted at the subscriber). The database management program combines the switch data with the subscriber profile data 26 and the historical response data 28 to generate an advertisement selection code. The advertisement selection code then selects the appropriate advertisement for the subscriber based on the subscriber's geographic location, the subscriber's physical survey and preferences, the advertisement previously provided to the subscriber, and the date and time of the call. It is processed.

The subscriber charging program interfaces with the database management program to determine the subscriber charging subsidy 30 applied to the subscriber account, create a subscriber charging record for the operator charging system 32, and charge the operator. Send an invoice from the system to the subscriber. In addition, the subscriber billing program provides advertisement insertion records, subscriber data and sponsor data to the operator of the service to perform billing and customer support functions such as starting and stopping advertisements, record keeping, reporting, and invoice delivery. . Accordingly, an embodiment of the invention is a method of inserting targeted advertisements into wireless mobile communications of specific subscribers of C / PCS or GMPCS. The operator of the service can then provide subscribing subscribing wireless mobile communications while simultaneously providing the targeted advertisement to the customer (ie, sponsor) of the advertisement. In particular, the present invention combines telecommunications marketing with the additional capability of advertising C / PCS or GMPCS subscribers based on their geographical location when a call is initiated or received.

For example, if the subscriber presses the “Send” or “Go” key, the C / PCS or GM
Prior to initiating the PCS call, a series of communications has already occurred between the wireless mobile terminal 12 and the exchange 18. When the call is started, the exchange 18 immediately transmits the wireless mobile location data, the subscriber identification code, the call identification code, and the date / time data to the advertisement selector server 22 of the call management system 20. In the specific example, the advertisement selector server 22 includes a candidate identifier module 21 and an advertisement selection code generator 23. Candidate identifier module 21 can be installed in switch 18, another system, or in call management system 20, as shown in FIG. However, the candidate identifier module 21 identifies which subscriber is served the targeted advertisement. If the candidate identifier module 21 determines that the subscriber identification code does not identify the service-subsidized subscriber, the call is forwarded through the exchange 18 in the normal manner. When the candidate discriminator module 21 determines that the subscriber identification code identifies the subsidized subscriber, the candidate discriminator module processes the exchange data by the advertisement selection code generator 23 to generate an advertisement selection code. Send to system.

The advertisement selection code generator 23 generates an advertisement selection code unless the subscriber presses a predetermined key on the keypad of the wireless mobile terminal 12 or issues a voice command if voice recognition capability is available. Thus, the subsidy indicates that it is not desired for that particular call. If the subscriber does not receive the advertisement within a predetermined time or chooses to cancel, it will appear in the subscriber's advertisement insertion record. As a result, the subscriber is charged for the call at the standard non-subsidized rate and is charged a small premium by the operator of the service. Alternatively, non-subscribers may be given the opportunity to receive subsidized services by depressing certain keys on their keypad to indicate that they will receive one or more targeted advertisements. In the latter case, the candidate identifier module 2
1 transfers the call to the advertisement selection code generator 23. The candidate identifier module 21 is
Once it is determined that the call will be subsidized for one or more targeted advertisements, a call hold signal is generated and sent to the exchange control shown at 17 in FIG. To be connected. The time allotted for insertion of the targeted advertisement depends on the average call connection time until the start of the call connection process is allowed. There, the service operator can use the "dead time" until the call is connected for an important purpose.

The advertisement selection code generator 23 combines the exchange data with the physical survey and personal preference information previously obtained from the subscriber and stored in the electronic database of subscriber profile data 26. Subscriber-specific exchange data and subscriber profile data 26 are combined to generate an advertisement selection code for the call. The advertisement selection code is an advertisement previously provided to the subscriber as well as the geographical location of the subscriber at the time of calling (ie,
It incorporates a variety of factors, including wireless mobile location of the wireless mobile terminal 12) and background survey personal preference data about the subscriber, all of which can be easily compared to sponsor criteria or protocols for targeted advertising. Furthermore, the advertisement selection code is
Only before the call is connected or at regular intervals during the call can it be indicated whether the subscriber has agreed to insert the advertisement. Further, the advertisement selection code can indicate the subsidy supply level desired by the subscriber. Thus, the length of each ad can be varied, allowing higher or lower subsidy levels. The wireless mobile location data and date and time data components of the switch data are also available in the database management program,
Past response data 28 may be developed for use in targeting future advertisements based on responses to advertisements previously provided to the subscriber and the subscriber's past travel patterns. So the advertisement selection code is not just a database of irrelevant locations, identifications, background checks, preferences, dates and times, but rather a subscriber personality profile that includes the subscriber's advance response and movement patterns based on wireless location, date, time. Is a database of interrelated subscriber information that can be "managed" by computational algorithms to develop Once generated, the advertisement selection code is forwarded to the call routine generator.

The call routine generator shown at 27 in FIG. 3 embodies an algorithm for issuing a rule for allocating a target advertisement to a call in consideration of the advertisement selection code set by the sponsor of the advertisement and the advertisement target data 25. To do. The algorithm is advertisement content data 24
Predetermined criteria stored in the electronic database of advertising target data 25 (defining the range of acceptable characteristics of the targeted advertisement) for comparison with preselected advertisements and advertisement selection codes stored in the electronic database of Analyze the protocol. The protocol for each advertisement (ie, the advertised data 25) depends on the geographic location of the subscriber, the date and / or time, the attributes of the subscriber, the urgency to complete the execution at the time of the advertisement and the call. Identify acceptable levels of ad repetition for the inserted ad.
In addition, the algorithm sets rules for actions to be taken if the ad selection code satisfies more than one ad protocol or if the ad selection code does not satisfy any ad protocol. The algorithm of the call routine generator 27 is a multi-step process that starts with a large pool of advertisements and narrows the pool until there are only advertisements with a protocol satisfied by the advertisement selection code. In addition, the call routine generator 27 is a second type of rejected advertisement in which the protocol is almost satisfied but not completely satisfied by the advertisement selection code, and the target advertisement can be retrieved under a specific predetermined environment.
You can also create a pool of.

The multi-step processing of the call routine generator 27 algorithm is shown in FIG. 4 and occurs in various sequences or in parallel as follows.

First, in the advertisement content data 24 of the call management system 20, all inactive advertisements are deleted. Secondly, the subscriber identification code of the advertisement selection code is used to remove the advertisement identified in the advertisement selection code from the further consideration as recently inserted in a call made by the same subscriber. It is compared to the ads available from 24 electronic databases. Third, the wireless location data of the advertisement selection code is compared to the target location of the advertised data 25 to remove from the further consideration advertisements with wireless location requirements that are not satisfied by the advertisement selection code. Fourth,
The date and time code of the advertisement selection code is a date and / or time that is not satisfied by the advertisement selection code.
Or, the advertisement target data 25 to remove the advertisement having the time requirement from further consideration.
Compared with the target date and time of.

Fifth, the subsidy level for the subscriber is determined so that the call routine generator gets the appropriate number of advertisements inserted into the call to generate the desired subsidy. Sixth
In addition, the subscriber profile data 26 relating to the subscriber identified by the subscriber identification code of the advertisement selection code is the acceptable subscribers such as the physical survey, psychographics and personal preference characteristics defined in each of the remaining advertisements. Compared to Profile Protocol. The advertisement selection code subscriber profile data 26 is made up of a number of properties, each of which is hierarchically compared to the remaining advertising protocols in a predetermined order. When an ad is deleted, the ad may be invoked if the primary selection pool is not large enough to meet the subsidy level requirements of the subscriber identified by the subscriber identification code in the ad selection code. Placed in the second pool of rejection ads. The multi-step process of the call routine generator 27 algorithm continues until:

(1) The required number of advertisements remains in the main pool that meets the geographic location, date and / or time of the subscriber and past response criteria.

(2) The number of advertisements exceeding the required number remains in the main pool that satisfies the geographical position, date and / or time of the subscribers who remain in the main pool, and the past response evaluation criteria. In this case, the advertisement with the highest urgent rating is selected. If there are still more ads than required, the one with the highest account balance will be selected. Finally, if more than the required number of ads still remain, the required number of ads will be selected by other predetermined means, such as randomly from the main pool.

(3) Less than the required number of advertisements remain in the main pool. In this case, the call routine generator 27 of the call management system 20 examines the advertisement in the second pool to see if it meets the predetermined reduction criteria for insertion set by the sponsor of the advertisement.

(4) No advertisements are allowed for insertion into the call based on either the original or reduction criteria set by the sponsor of the advertisement. In this case, the call routine generator 27 of the call management system 20 inserts a prerecorded announcement to the subscriber stating that no advertisement of the sponsor is available to subsidize the call.

For subscribers who agree to receive one or more advertisements only at the beginning of the call,
The call routine generator 27 creates a call routine algorithm that sets a few minutes of subsidy and does not provide subsidies for subsequent calls. For subscribers who agree to accept call interruptions, the call routine generator 27 creates a call routine algorithm to manage the call that contains the appropriate number of advertisements and determines the intervals at which advertisements are inserted. Because it identifies, the entire call is subsidized. The call routine generator 27 also inserts key elements of subscriber profile data into the targeted advertisement, such as the subscriber's name and age or the subscriber's particular interests, to provide the advertisement personalized to the subscriber. Is programmed for. Once the creation of the call routine is complete, the call routine is either:

(1) Transferred to the exchange 18 together with the target advertisement, and the call continues. (2) It is transferred to the exchange 18 without the target advertisement, is held in the electronic database of the advertisement content data 24, and can be used at the request of the exchange. Or (3) put on hold by the call management system 20 which manages the subscriber's calls on a real-time basis for the switch 18 (eg, when the switch is not capable of intelligent call management).

However, the call management system 20 continues to monitor the call during the call time. For example, because it is necessary to monitor, advertisements are inserted at the appropriate times and for reporting purposes in calls that include advertisement interruptions (eg, if the switch is not capable of intelligent call management).

Subscribers charged with airtime charges for incoming calls are entitled to subsidies for incoming calls. In such cases, after the call is connected, the subscriber is warned that ad insertion is pending, by pressing a key on the keypad, or if the system can recognize such an instruction. Once the ad has been selected for inclusion in the call routine, call management system 20 follows the procedure described above, unless the voice command gives the opportunity to cancel the ad insertion.

The call record generator, shown at 29 in FIG. 3, records the following information on a real-time or periodic basis. Subscriber identification code, SIM or smart card number,
Wireless movement position of wireless mobile terminal 12 at the time of call origination and / or termination, call origination and / or
Or the date and / or time at the end, each targeted advertisement inserted in the call, a suggestion whether the targeted advertisement was inserted before or during the call connection, sponsor of the targeted advertisement, subsidy, response, Whether a request for additional information or a request to connect to a representative of the telemarketing activity has been made, and the length of the call. The length of the call information allows the call management system 20 to identify whether the targeted advertisement was fully inserted or if the call ended during the targeted advertisement. Other information specifically requested by the operator of the service or sponsor of the advertisement is also provided.

Once the call record generator 29 has collected the desired information, referred to here as the advertisement insertion record,
It is transferred to the operator billing system 32. Operator billing system 32
Uses the ad insertion record to calculate an appropriate subsidy, referred to herein as subscriber billing subsidy 30, which is credited to the subscriber's account. The subscriber billing system 32 then adds the subscriber billing subsidy 30 to the subscriber's account, sends an invoice to the subscriber, or adds credit to the subscriber's future talk time. Instead, the monthly fee is appropriately reduced for subscribers who are paying a prescribed monthly fee, including a free fraction. The service operator then charges the subscriber an appropriate amount, including any subsidies the subscriber has earned.

Further, the call record generator 29 transfers the advertisement insertion record data to the subscriber support module indicated by 31 in FIG. The subscriber support module 31 handles inquiries, responses and requests from subscribers. Immediately following termination of the call containing the targeted advertisement, a group of targeted advertisements or targeted advertisements of particular interest to the subscriber, the subscriber support module 31 inserts relevant advertisements to provide additional information to the subscriber. it can.
Queries, responses or requests from subscribers may be received and answered by the subscriber support representative or sent to the subscriber support module 31 for processing by a keypad or voice commands from the subscriber. The information provided to the subscriber changes based on the geographic location of the subscriber when the inquiry, response or request is made.
Instead, customer inquiries, responses and requests from subscribers are addressed externally by the subscriber support representative using the information provided to the representative by the subscriber support module 31. Subscriber support module 31 can also be programmed to transfer calls to external destinations, such as representatives of telemarketing activities. Additional information or transferred calls may occur during the call, either immediately after the request is completed, immediately after the end of the call, or by a programmed callback. Further, the subscriber support module 31 has a capability of providing the subscriber with information regarding the targeted advertisement previously provided. For example, when a subscriber calls, the subscriber support module 31 may provide information about a predetermined number of the latest targeted advertisements that were inserted into the call when each advertisement was inserted, the geographic location of the subscriber when the advertisement was inserted, It has the ability to provide the subscriber with the amount of subsidies obtained by the subscriber for the targeted advertisement, the number of sponsor contacts of the advertisement and any additional information that the subscriber support representative can provide to the subscriber.

The call record generator 29 also prepares various reports for use by the operator of the service for subscriber charging and for progress and effectiveness evaluation by the operator of the service or sponsor of the advertisement. Can be programmed to Call record reports include the amount of subsidies obtained by the subscriber, the geographic location where the advertisement was inserted, the date and time of the location where the advertisement was inserted, the order in which the advertisement was inserted into the call, and the advertisement was fully inserted. Indication of whether the ad was inserted or partially inserted, full subscriber profile data of the subscriber who inserted the ad (which may include address, name and home phone number), was the ad a perfect match? , Or with lower tier alignment, can list information such as charge credits to subscribers' accounts and balances of subscriber accounts on the reporting date.

The actual process of inserting targeted advertisements into the call is somewhat different for each C / PCS and GMPCS based on the particular architecture and integration requirements. For GMPCS, the information handling system may actually be integrated with the network at land earth stations or gateways with or without GMPCS mobile trunk switch. Alternatively, the system can process call information and link appropriate call routines at a central network control or operations center if satellite calls are recognized and forwarded to land earth stations. Accordingly, the foregoing description of the preferred embodiments and embodiments provided herein is merely illustrative of the best mode of the invention and its principles, as may be varied by those skilled in the art without departing from the spirit and scope of the invention. And additions to the system and method are limited only by the scope of the appended claims.

[Brief description of drawings]

The above and other objects of the present invention will become more readily apparent with reference to the following detailed description and accompanying drawings.

FIG. 1 is a schematic diagram of a preferred embodiment of a system for providing a target message to a subscriber of a wireless mobile communication service according to the present invention.

[Fig. 2]   2 is a schematic diagram of the call management system of FIG. 1.

FIG. 3 is a schematic diagram of an example of a system for providing targeted advertisements to C / PCS or GMPCS subscribers according to the present invention.

[Figure 4]   6 is a flowchart of a specific example of a method of selecting a target advertisement according to the present invention.

[Procedure amendment]

[Submission date] October 25, 2001 (2001.10.25)

[Procedure Amendment 1]

[Document name to be amended] Statement

[Name of item to be amended] Claims

[Correction method] Change

[Contents of correction]

[Claims]

─────────────────────────────────────────────────── ─── Continuation of front page (51) Int.Cl. ⁷ identification code FI theme code (reference) G06F 17/60 330 G06F 17/60 330 506 506 H04Q 7/20 H04Q 7/04 Z (81) Designated country EP (AT, BE, CH, CY, DE, DK, ES, FI, FR, GB, GR, IE, IT, LU, MC, NL, PT, SE), OA (BF, BJ, CF, CG, CI) , CM, GA, GN, GW, ML, MR, NE, SN, TD, TG), AP (GH, GM, KE, LS, MW, SD, SZ, UG, ZW), EA (AM, AZ, BY, KG, KZ, MD, RU, TJ, TM), AL, AM, AT, AU, AZ, BA, BB, BG, BR, BY, CA, CH, C , CU, CZ, DE, DK, EE, ES, FI, GB, GD, GE, GH, GM, HR, HU, ID, IL, IN, IS, JP, KE, KG, KP, KR, KZ, LC, LK, LR, LS, LT, LU, LV, MD, MG, MK, MN, MW, MX, NO, NZ, PL, PT, RO, RU, SD, SE, SG, SI, SK, SL , TJ, TM, TR, TT, UA, UG, US, UZ, VN, YU, ZW

Claims (20)

[Claims] 1. A wireless mobile telephone system for providing a message to a subscriber of a wireless mobile communication service for a subscriber based on a wireless mobile position, the system being included in a call signal and the call signal. A wireless mobile terminal including a first transceiver for starting and receiving wireless mobile communication including wireless mobile position data, and transmitting and receiving the call signal and the wireless mobile position data; and a wireless communication state with the wireless mobile terminal. A base transceiver station including a second transceiver for transmitting and receiving the call signal and the wireless mobile location data; and an advertisement in communication with the base transceiver station for selecting a message intended for a subscriber. A call management system including a selector server, and a first electronic data in electrical communication with the advertisement selector server of the call management system. An input storage / retrieval device, including means for storing and selectively searching preselected advertisement content data and storing and selectively searching preselected advertisement target data, wherein the advertisement content data is a plurality of And a first electronic data input storage / retrieval device, wherein the advertisement target data includes a predetermined criterion for selecting a message to be provided to a subscriber from the plurality of messages of the advertisement content data, The wireless mobile telephone system, wherein the advertisement selector server selects a message to be provided to a subscriber based on the criterion of the advertisement target data and the wireless movement position data. 2. The wireless mobile telephone system according to claim 1, wherein the wireless mobile terminal is assigned a unique subscriber identification code for identifying a subscriber, and the call management system further comprises an advertisement selector server and an electric telephone. A second electronic data input storage / retrieval device in communication, wherein the second electronic data input storage / retrieval device stores and selectively stores predetermined subscriber profile data relating to the subscriber identified by the unique subscriber identification code. A wireless mobile telephone system including a searching unit, wherein the advertisement selector server further selects a message to be provided to a subscriber based on the predetermined subscriber profile data. 3. The wireless mobile telephone system according to claim 1, wherein the wireless mobile terminal is assigned a unique subscriber identification code for identifying a subscriber, and the call management system further includes the advertisement of the call management system. A third electronic data entry storage and retrieval device in electrical communication with the selector server, the third electronic data entry storage and retrieval device being provided to the subscriber identified by the unique subscriber identification code. A system for storing and selectively retrieving past response data regarding a response to the advertisement selector server, wherein the advertisement selector server further selects a message to be provided to the subscriber based on the past response data. 4. The wireless mobile telephone system according to claim 1, wherein the wireless mobile terminal is assigned a unique subscriber identification code for identifying a subscriber, and the call management system further includes the advertisement of the call management system. A third electronic data entry storage and retrieval device in electrical communication with the selector server, wherein the third electronic data entry storage and retrieval device relates to a past movement pattern of the subscriber identified by the unique subscriber identification code. A wireless mobile telephone system including means for storing and selectively retrieving past response data, wherein the advertisement selector server further selects a message provided to a subscriber based on the past response data. 5. The wireless mobile telephone system according to claim 1, further comprising a base station controller in electrical communication with the base transceiver station, the base station controller in wireless communication with the call management system. Telephone system. 6. The wireless mobile telephone system according to claim 1, further comprising: the base transceiver station, the call management system, a local land line network, and a mobile switching center in a telecommunication state, wherein the mobile switching center is the terminal. A wireless mobile telephone system that captures and transfers the call signal between and the local landline network. 7. The wireless mobile telephone system according to claim 1, wherein the call management system further includes a voice response unit in a telecommunication state with the advertisement selector server, and the voice response unit includes a plurality of ports and a voice. A card, the port receives the wireless mobile communication, puts the wireless mobile communication on standby, retransmits the wireless mobile communication to its final destination, and the voice card is a message intended for a subscriber of the wireless mobile communication service. Wireless mobile phone system that inserts into mobile communication. 8. The wireless mobile telephone system according to claim 1, wherein the call signal further includes a call identification code and date / time data. 9. The wireless mobile telephone system according to claim 2, wherein the predetermined subscriber profile data is selected from the group consisting of physical survey and personal preference data regarding a subscriber of a wireless mobile communication service. . 10. A method of providing a message to a subscriber of a wireless mobile communication service for a subscriber based on a wireless mobile location, said method comprising: (a) a plurality of preselected messages and said plurality of messages. Compiling a first electronic database including predetermined criteria for selecting a message to be provided to a subscriber from the messages, and (b) a wireless mobile communication including a call signal and wireless mobile location data included in the call signal. Locating a wireless mobile terminal including a first transceiver for initiating and receiving, (c) extracting the wireless mobile location data from the wireless mobile communication initiated or received by the wireless mobile terminal, (d) to a subscriber Providing the wireless mobile location data to a call management system including an advertisement selector server for selecting a message to be provided, and (e) the wireless mobile location. Using the criteria of the first electronic database to select a message from the plurality of preselected messages intended for a subscriber based on data, and (f) providing the message to the subscriber. The method comprising. 11. The method according to claim 10, further comprising: (g) assigning a unique subscriber identification code for identifying a subscriber to the wireless mobile terminal, and (h) a subscriber identified by the subscriber identification code. Compiling a second electronic database containing predetermined subscriber profile data for, and (i) selecting a message from the plurality of preselected messages further targeted to the subscriber based on the predetermined subscriber profile data. Utilizing the criteria of the first electronic database and the unique subscriber identification code for: (j) further providing the message of interest to the subscriber. 12. The method according to claim 10, further comprising: (g) assigning a unique subscriber identification code for identifying a subscriber to the wireless mobile terminal, and (h) joining identified by the unique subscriber identification code. Compiling a third electronic database containing past response data regarding responses to prior messages provided to the subscriber, and (i) based on the past response data, further selecting the plurality of preselected subscribers for the subscriber. Utilizing the criteria of the first electronic database and the unique subscriber identification code to select a message from the selected messages, and (j) further providing the target message to the subscriber. 13. The method according to claim 10, further comprising: (g) assigning a unique subscriber identification code for identifying a subscriber to the wireless mobile terminal, and (h) joining identified by the unique subscriber identification code. A third database containing past response data relating to a person's past movement patterns, and (i) a message from the plurality of preselected messages further targeting the subscriber based on the past response data. Utilizing the criteria of the first database and the unique subscriber identification code to select (j) and further providing the message of interest to the subscriber. 14. The method according to claim 10, further comprising: (g) a second transceiver in wireless communication with the wireless mobile terminal and in communication with the call management system for transmitting and receiving the wireless mobile communication. A method including the step of locating a base transceiver station including. 15. The method according to claim 10, further comprising: (g) locating a base transceiver station in wireless communication with the wireless mobile terminal and including a second transceiver for transmitting and receiving the wireless mobile communication. , (H) arranging a base station controller in electrical communication with the base transceiver station for capturing and forwarding the wireless mobile communication and in communication with the call management system. 16. The method according to claim 10, further comprising: (g) locating a base transceiver station in wireless communication with the wireless mobile terminal, the base transceiver station including a second transceiver for transmitting and receiving the wireless mobile communication. (H) placing a base station controller in electrical communication with the base transceiver station,
The method comprising: (i) providing a mobile switching center in communication with a call management system that is in telecommunications with the base station controller and a local landline network and that captures and transfers the wireless mobile communications. 17. The method according to claim 10, further comprising: (g) disposing a base transceiver station in wireless communication with the wireless mobile terminal, the base transceiver station including a second transceiver for transmitting and receiving wireless mobile communication; (H) placing a base station controller in electrical communication with the base transceiver station,
(I) in electrical communication with the base station controller, local landline network, voice response means of the call management system for capturing and forwarding the wireless mobile communication, the voice response means comprising a plurality of ports and voice cards. Including the port,
The wireless mobile communication is received, the wireless mobile communication is put on standby, the wireless mobile communication is retransmitted to its final reception destination, and the voice card sends a message intended for a subscriber of the wireless mobile communication service to the wireless mobile communication. A method as described above including the step of locating a mobile switching center for insertion into a communication. 18. The method of claim 17, wherein the voice response means of the call management system is in telecommunications with the mobile switching center and the advertisement selector server of the call management system. 19. The method according to claim 10, further comprising: (g) querying the wireless mobile subscriber to respond to the subject message provided to the subscriber by request, and (h) responding to the query. Monitor the request by the subscriber, and (i) execute the request by the subscriber, the request inserting a second target message into the wireless mobile communication, and providing the subscriber with a record of the target message. And a method selected from the group consisting of providing a direct communication link with a sponsor of a message to a representative or subscriber of a wireless communication service. 20. The method according to claim 11, wherein the predetermined subscriber profile data is selected from the group consisting of background survey personal preference data relating to subscribers of a wireless mobile communication service.