CN101159916B - Advertisement playing method of mobile terminal and mobile terminal equipment - Google Patents
Advertisement playing method of mobile terminal and mobile terminal equipment Download PDFInfo
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- CN101159916B CN101159916B CN2007101779569A CN200710177956A CN101159916B CN 101159916 B CN101159916 B CN 101159916B CN 2007101779569 A CN2007101779569 A CN 2007101779569A CN 200710177956 A CN200710177956 A CN 200710177956A CN 101159916 B CN101159916 B CN 101159916B
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Abstract
The invention relates to a method of mobile terminal playing advertisements and mobile terminal equipment. The method includes: the mobile terminals obtain play lists from a server at definite time and send self information to the server; the server sets data files with corresponding advertisement content as the files applicable to mobile terminals playing, according to received mobile terminals information; the mobile terminals obtain and play the data files with corresponding advertisement content from the server at definite time according to the play lists. By the mobile terminals information, the server sets the data files with corresponding advertisement content as the files applicable to mobile terminals playing and the mobile terminal equipments can obtain the data files with corresponding advertisement content from the server as ring files and/or screen saver files for playing at definite time according to the play lists obtained from the server. The invention can facilitate advertisers to directly put the advertisements on users' mobile phones in the mode of timely update playing and convey commodity characteristic information to the mobile phone users in a plurality of types in time.
Description
Technical field
The present invention relates to a kind of technology of terminal advertising-playing, relate in particular to the method and the mobile terminal device of a kind of mobile terminal playing the tinkle of bells, screen protection advertisement.
Background technology
Development along with radio network technique, various mobile terminal devices are used widely, wherein with mobile phone use at most, mobile phone has become the important information terminal that people carry, as user and extraneous important contact point, on mobile phone, play advertising message, can closely directly provide merchandise news, facilitating of sale had than the better effect of other medium to the user.
On mobile phone, make at present the common several modes down of advertisement: note, multimedia message, the IVR automatic speech, WAP page is browsed.The advertisement of note or multimedia message mode is to be with the short message or the multimedia message of ad content to realize playing advertisement by directly sending to user mobile phone; IVR realizes propagating advertisement by play the voice contain ad content to the user, can be that user mobile phone is initiatively dialed service number and listened to advertisement, also can be that service number is initiatively dialed user mobile phone and made the user listen to advertisement; The advertisement of WAP mode is when user mobile phone surfs the web WAP page, inserts the advertisement page, and the user enters businessman's WAP site after clicking, and is that a kind of advertisement form on the mobile phone is transferred in the Internet click advertisement.
Do the process introduction of advertisement applications having mobile phone now from above-mentioned, the inventor finds that there is following problem at least in above-mentioned prior art:
Existing mobile phone can't use forms such as the tinkle of bells and screen protection to play advertisement; mainly be because ringing sound of cell phone and screen saver function are defined as the little data file of content relative variability when design; suppose that its tinkle of bells and screen saver function are only for calling and save cellular phone power supplies when having mobile phones design now; and be not used in as transmitting media content; therefore the irrelevant information content often changes; only use and be stored in the file that has small amounts of content in the mobile phone and just can meet consumers' demand; the more new model of this mobile phones design; can only regularly download a small amount of song with manual pattern; picture waits the content of upgrading the tinkle of bells or screen protection; its efficient is very low; can only disposablely be dealt on the user mobile phone; and renewal that can't be real-time, and manually mostly the content of the file of down loading updating is single literal also; sound or picture.Be in static state when causing the file of this form on mobile phone, to be worked; can't play automatically; the information that can pass to the user is very limited; can't be used to play the ad content of frequent variation, the tinkle of bells and the screen saver function of therefore existing mobile phone can't be used for the advertisement that play content will upgrade in time.
Summary of the invention
The invention provides a kind of method of mobile terminal playing advertisements and mobile terminal device.Make portable terminal can the tinkle of bells and screen protection as the form of playing advertisement, and can upgrade ad content at any time, pass to user's more information.
The objective of the invention is to be achieved through the following technical solutions:
The invention provides a kind of method of mobile terminal playing advertisements, this method comprises:
Portable terminal regularly obtains playlist and self information is sent to server from server;
Server is according to the information of the described portable terminal of receiving, the data file that corresponding advertisement content is set is set to be fit to the file of described mobile terminal playing;
Portable terminal regularly obtains and plays the described data file that corresponding advertisement content is set from server according to described playlist;
Described portable terminal regularly obtains and plays the described data file that has corresponding advertisement content and comprises:
Portable terminal in the time period, uses the tinkle of bells file that ad content is set and the screen protection file that obtain from server to upgrade current the tinkle of bells file and the screen protection file of the described portable terminal of replacement at different operating.
Described portable terminal sends self information and comprises to server:
Portable terminal is regularly submitted to server with self residing positional information.
The described correspondent advertisement content is arranged in the data file that adapts with described portable terminal comprises:
Ad content is arranged in the tinkle of bells file and screen protection file that is fit to described portable terminal.
The self information of described portable terminal comprises: the residing positional information of portable terminal.
The invention provides a kind of mobile terminal device of playing advertisement, this equipment comprises:
Information sending module is used for the self information of this mobile terminal device of timed sending;
Acquisition module is used for obtaining and preserve the data file after server is provided with ad content;
Module is set, and the described data file that is used for obtaining is provided as the tinkle of bells file and/or the screen protection file of the current broadcast of this mobile terminal device;
The described module that is provided with comprises:
Revise the tinkle of bells module, be used for the tinkle of bells with the current broadcast of place mobile terminal device and be revised as the tinkle of bells file behind the ad content of being provided with that obtains;
Revise the screen protection module, be used for screen protection with place mobile terminal device Set For Current and be revised as the screen protection file behind the ad content of being provided with that obtains.
The technical scheme that is provided by the invention described above embodiment as can be seen; the embodiment of the invention is by the information of mobile terminal device; the data file that server will be provided with corresponding advertisement content is made as and is fit to the file (as the tinkle of bells file, screen protection file) that mobile terminal playing is used, mobile terminal device can according to the playlist that obtains from server regularly from server obtain corresponding advertisement content is set data file as the tinkle of bells file and/or the screen protection file of playing usefulness.Make advertiser directly in time render on the user mobile phone advertisement in this way; and can provide the advertisement of different content according to the different information of user mobile phone; reach the screen protection that utilizes ringing sound of cell phone and the mobile phone playing pictures that upgrades in time; sound; literal; form advertising effect such as animation convey to the cellphone subscriber in a variety of forms with commodity characteristic information.
Description of drawings
Fig. 1 is the method for mobile terminal playing advertisements flow chart of the embodiment of the invention;
Fig. 2 is the structured flowchart of the mobile terminal device of the embodiment of the invention;
Fig. 3 is the structured flowchart of the mobile terminal device of another embodiment of the present invention.
Embodiment
The embodiment of the invention provides a kind of method of mobile terminal playing advertisements and mobile terminal device.Portable terminal is by being submitted to server with self information; the data file that server is provided with corresponding advertisement content according to the information of the portable terminal received is set to be fit to the file of described mobile terminal playing, and portable terminal regularly obtains and describedly the data file (as the tinkle of bells file, screen protection file etc.) of ad content is set and plays.In this way, can will comprise the picture of various ad contents, sound, literal, various ways such as animation are in time play on mobile terminal device, and reaching upgrades in time on portable terminal plays the purpose of advertisement.
For ease of understanding, describe below in conjunction with accompanying drawing and specific embodiment.
Embodiment one
As shown in Figure 1; a kind of method of mobile terminal playing advertisements that the embodiment of the invention provides; be mainly used in by regularly obtaining and play the data file (as the tinkle of bells file, screen protection file etc.) that is provided with corresponding advertisement content, realized that portable terminal upgrades in time to play advertisement.This method specifically comprises the steps:
Steps A 1, portable terminal regularly obtains playlist and self information is sent to server from server;
Steps A 2, server are according to the information of the described portable terminal of receiving, the data file that corresponding advertisement content is set is set to be fit to the file of described mobile terminal playing;
Steps A 3, portable terminal regularly obtains and plays the described data file that corresponding advertisement content is set from server according to described playlist.
Be example with the mobile phone below, above-mentioned method of mobile terminal playing advertisements is described.
Mobile phone is as a kind of portable terminal commonly used, and a similar complete PC has CPU on its structure, internal memory, and hard disk also has operating system and various application program certainly, the address book of mobile phone, note all is the program of some specific functions.Can download new client-side program on the mobile phone, can be after the installation to the incoming call of mobile phone, note, basic functions such as the tinkle of bells are operated and are revised.
Operating system on the mobile phone at present external disclosed mainstream operation system comprises symbian, linux, WinCE, Palm, other also comprise some covert operating systems, on these operating systems, can develop independently application program.
Can be by the advertisement client side program be installed on mobile phone; the advertisement client side program can start and start automatically with mobile phone; automatically move on the backstage; by the advertisement client side program through wireless network protocol (as GPRS; 3G wireless network protocol etc.) information (as the residing positional information of mobile phone) of mobile phone is submitted to server; the information that server is submitted to according to the mobile phone of receiving; to the tinkle of bells file and/or the screen protection file of corresponding advertisement content be set; be set to be fit to the tinkle of bells file and/or the screen protection file that this mobile phone is play; mobile phone is regularly fetched the tinkle of bells file and/or the screen protection file that is provided with ad content from server as required; and the file of fetching revised the tinkle of bells and/or screen protection automatically; on mobile phone, play, reach the purpose that mobile phone is upgraded play in time ad content.Advertisement is play in advertisement client side control user's that promptly can be by installing on the mobile phone ringing sound of cell phone and screen protection, and client is regularly upgraded ad content from server by wireless network simultaneously.
Wherein, client-side program can comprise following module, monitoring cell-phone module, communication module, modification the tinkle of bells module and modification screen protection module.
The monitoring cell-phone module is used to monitor the mobile phone time, according to playlist, and the tinkle of bells that mobile phone is current and screen protection program are updated to appointment in different time sections advertisement the tinkle of bells and advertisement screen protection file.
The GPRS network that communication module is used to surf the Net by mobile phone adopts http protocol or ICP/IP protocol, fetches up-to-date playlist from server at any time, leave in the file of appointment on the mobile phone, and the playlist that upgrades in time.When fetching playlist, client-side program can send the mobile phone current location information to server by agreement, and server is according to the positional information of each user mobile phone, and the data file that the businessman around the user is provided with ad content is issued on the user mobile phone.
Modification the tinkle of bells module is the tinkle of bells file of receiving that is provided with ad content with the tinkle of bells file modification of ringing sound of cell phone correspondence, and it is the screen protection file of receiving that is provided with ad content that the screen protection module is responsible for the corresponding screen protection file modification of mobile phone screen protection.
Wherein, the positional information of mobile phone can be according to the position of the base station of the current contact of user mobile phone as the reference point, so precision can change along with the variable density of base station.If what the user used is the mobile phone of band GPS function, also can directly obtain accurate positional information the GPS module in mobile phone.
During actual the use, mobile phone can pass through TCP/IP or http protocol, fetches the playlist of up-to-date promotional literature at any time from server, leave in the file of appointment on the mobile phone, and regularly update playing tabulation.When fetching the playlist of promotional literature; client-side program can send own current location information to server by agreement; server is issued to the tinkle of bells file and/or the screen protection file that is provided with the advertisement of user mobile phone businessman on every side on the user mobile phone according to the positional information of each user mobile phone of receiving.
The screen protection file modification that the modification the tinkle of bells module of mobile phone client program and screen protection module are responsible for the tinkle of bells file of the tinkle of bells correspondence of mobile phone and screen protection correspondence is the promotional literature of appointment.
Wherein, the ad content tabulation that ringing sound of cell phone and screen protection are play be can write down in the play list file, the promotional literature name of broadcast in the fixed time and the promotional literature name of shuffle comprised.
Said method can be the tinkle of bells and screen protection as a kind of medium that transmit content; increased the mechanism that to bring in constant renewal in the tinkle of bells and screen protection content; by using client-side program Connection Service device; can regularly fetch the ad content that needs broadcast from server; and the content of renewal incoming ring tone and screen protection, thereby can upgrade ad content.This mode is in static state when having overcome conventional mobile phone work, can't play automatically, can pass to user's the very limited problem of information.
Embodiment two
As shown in Figure 2, the embodiment of the invention also provides a kind of mobile terminal device that advertisement is used of playing, and specifically comprises:
Information sending module is used for sending to server the self information of this mobile terminal device;
Acquisition module is used for obtaining and preserve the data file after server is provided with ad content;
Module is set, and the described data file that is used for obtaining is provided as the tinkle of bells file and/or the screen protection file of the current broadcast of this mobile terminal device.
As shown in Figure 3, wherein, the described module that is provided with further comprises:
Revise the tinkle of bells module, be used for the tinkle of bells with the current broadcast of place mobile terminal device and be revised as the tinkle of bells file behind the ad content of being provided with that obtains;
Revise the screen protection module, be used for screen protection with place mobile terminal device Set For Current and be revised as the screen protection file behind the ad content of being provided with that obtains.
In sum; can carry out the broadcast of ad content by mobile phone with the tinkle of bells and/or screen protection program in the mode that upgrades in time in the embodiment of the invention; and can play the advertisement of different content according to the difference of mobile phone location; made full use of the ability to play multi-media of mobile phone, commercial advertisement is showed to the cellphone subscriber more fully.
The above; only for the preferable embodiment of the present invention, but protection scope of the present invention is not limited thereto, and anyly is familiar with those skilled in the art in the technical scope that the present invention discloses; the variation that can expect easily or replacement all should be encompassed within protection scope of the present invention.Therefore, protection scope of the present invention should be as the criterion with the protection range of claim.
Claims (5)
1. a method of mobile terminal playing advertisements is characterized in that, this method comprises:
Portable terminal regularly obtains playlist and self information is sent to server from server;
Server is according to the information of the described portable terminal of receiving, the data file that corresponding advertisement content is set is set to be fit to the file of described mobile terminal playing;
Portable terminal regularly obtains and plays the described data file that corresponding advertisement content is set from server according to described playlist;
Described portable terminal regularly obtains and plays the described data file that has corresponding advertisement content and comprises:
Portable terminal in the time period, uses the tinkle of bells file that ad content is set and the screen protection file that obtain from server to upgrade current the tinkle of bells file and the screen protection file of the described portable terminal of replacement at different operating.
2. method according to claim 1 is characterized in that, described portable terminal is sent to server with self information and comprises:
Portable terminal is regularly submitted to server with self residing positional information.
3. method according to claim 1 is characterized in that, the file that the described data file that corresponding advertisement content is set is set to be suitable for the broadcast of described portable terminal comprises:
The data file that the correspondent advertisement content is set is made as the tinkle of bells file and the screen protection file that is suitable for described mobile terminal playing.
4. method according to claim 1 is characterized in that, the self information of described portable terminal comprises: the residing positional information of portable terminal.
5. a mobile terminal device of playing advertisement is characterized in that, this equipment comprises:
Information sending module is used for the self information of this mobile terminal device of timed sending;
Acquisition module is used for obtaining and preserve the data file after server is provided with ad content;
Module is set, and the described data file that is used for obtaining is provided as the tinkle of bells file and/or the screen protection file of the current broadcast of this mobile terminal device;
The described module that is provided with comprises:
Revise the tinkle of bells module, be used for the tinkle of bells with the current broadcast of place mobile terminal device and be revised as the tinkle of bells file behind the ad content of being provided with that obtains;
Revise the screen protection module, be used for screen protection with place mobile terminal device Set For Current and be revised as the screen protection file behind the ad content of being provided with that obtains.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2007101779569A CN101159916B (en) | 2007-11-22 | 2007-11-22 | Advertisement playing method of mobile terminal and mobile terminal equipment |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2007101779569A CN101159916B (en) | 2007-11-22 | 2007-11-22 | Advertisement playing method of mobile terminal and mobile terminal equipment |
Publications (2)
| Publication Number | Publication Date |
|---|---|
| CN101159916A CN101159916A (en) | 2008-04-09 |
| CN101159916B true CN101159916B (en) | 2010-04-21 |
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| Application Number | Title | Priority Date | Filing Date |
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| CN2007101779569A Expired - Fee Related CN101159916B (en) | 2007-11-22 | 2007-11-22 | Advertisement playing method of mobile terminal and mobile terminal equipment |
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| CN (1) | CN101159916B (en) |
Families Citing this family (9)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101384014A (en) * | 2008-09-22 | 2009-03-11 | 深圳华为通信技术有限公司 | Method, system and device providing mobile advertisement service |
| CN102187635A (en) * | 2008-10-24 | 2011-09-14 | 鸥业行动传媒股份有限公司 | Mobile communication system for providing video, audio, image and text information |
| EP2362336A1 (en) * | 2010-02-26 | 2011-08-31 | Research In Motion Limited | Scheduling and delivering ad meetings |
| CN102567894A (en) * | 2010-12-31 | 2012-07-11 | 上海博泰悦臻电子设备制造有限公司 | Method and device for delivering advertisements on mobile equipment |
| CN102256008B (en) * | 2011-06-17 | 2019-06-11 | 中兴通讯股份有限公司 | A kind of method, apparatus and system of mobile terminal customization screen protection |
| CN102572737A (en) * | 2012-01-07 | 2012-07-11 | 辜进荣 | Cellphone advertisement interaction system |
| CN103218960A (en) * | 2013-04-08 | 2013-07-24 | 芮丕胜 | Audio playing system capable of automatically carrying out updating |
| CN104660798A (en) * | 2014-06-13 | 2015-05-27 | 熊杰 | Ringtone setting method and device for mobile terminal |
| CN104301762B (en) * | 2014-10-22 | 2018-05-18 | 福建联迪商用设备有限公司 | Advertisement update method, device, system and advertising terminal device |
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| CN1331521A (en) * | 2000-06-30 | 2002-01-16 | 株式会社日立制作所 | Multi-medium information spreading system and mobile information terminal unit |
| CN1337129A (en) * | 1998-12-10 | 2002-02-20 | 利普无线国际公司 | System and method for providing targeted messages on wireless mobile location |
| JP2002082857A (en) * | 2000-09-07 | 2002-03-22 | Casio Comput Co Ltd | System and device for providing information and recording medium |
| KR20030012219A (en) * | 2001-07-31 | 2003-02-12 | (주)인패니언 | a system for servicing a local information at realtime and a method of the same |
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- 2007-11-22 CN CN2007101779569A patent/CN101159916B/en not_active Expired - Fee Related
Patent Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN1337129A (en) * | 1998-12-10 | 2002-02-20 | 利普无线国际公司 | System and method for providing targeted messages on wireless mobile location |
| CN1331521A (en) * | 2000-06-30 | 2002-01-16 | 株式会社日立制作所 | Multi-medium information spreading system and mobile information terminal unit |
| JP2002082857A (en) * | 2000-09-07 | 2002-03-22 | Casio Comput Co Ltd | System and device for providing information and recording medium |
| KR20030012219A (en) * | 2001-07-31 | 2003-02-12 | (주)인패니언 | a system for servicing a local information at realtime and a method of the same |
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| CN101159916A (en) | 2008-04-09 |
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Granted publication date: 20100421 Termination date: 20101122 |