CN104301762B - Advertisement update method, device, system and advertising terminal device - Google Patents
Advertisement update method, device, system and advertising terminal device Download PDFInfo
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- CN104301762B CN104301762B CN201410564346.4A CN201410564346A CN104301762B CN 104301762 B CN104301762 B CN 104301762B CN 201410564346 A CN201410564346 A CN 201410564346A CN 104301762 B CN104301762 B CN 104301762B
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0264—Targeted advertisements based upon schedule
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/458—Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations
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- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
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Abstract
The embodiment of the present invention, which discloses, provides a kind of advertisement update method, including：Advertisement to be updated and corresponding broadcasting configuration file are obtained, wherein, the configuration file that plays includes the predetermined play rules of the advertisement to be updated；It detects whether to be connected with advertising display devices by video signal interface；When detect be connected by video signal interface with advertising display devices when, the advertisement to be updated played with the predetermined play rules and is sent to advertising display devices show.The embodiment of the present application obtains advertisement to be updated and corresponding broadcasting configuration file and passes through video signal interface and advertisement to be updated is sent to advertising display devices and with the predetermined play rules advertising display devices is controlled to play, and the advertisement for realizing advertising display devices is automatically updated and played.
Description
Technical field
The present invention relates to a kind of communications field more particularly to advertisement update method, system and advertising terminal devices.
Background technology
With the increasingly prosperity of domestic commerce and consumer environment, want advertisement is also increasing, and advertisement machine has become development
Fastest marketing and public media are by being inserted into one in a decoding deck equipment in advertisement machine mostly at present
USB flash disk equipment places some promotional literatures editted in advance on USB flash disk, the good file of these pre-edits is read by decoding deck
It plays out.
There are following several shortcomings with upper type：
Shortcoming 1：For USB flash disk mode, the broadcasting of advertisement control (playing sequence, frequency etc.) need by PC ending tools according to
The form that decoding deck needs updates, then the promotional literature editted is put into USB flash disk.Artificial operation promotional literature is needed,
Operating process easily causes correctly play on advertisement screen because operation is incorrect, and more new capital of advertisement needs every time
This step is operated, it is so troublesome.
Shortcoming 2：The update of promotional literature needs to be artificially that advertisement is updated, it is impossible to and realization automatically updates, if
There are multiple devices then heavy workloads and cumbersome.
The content of the invention
For this reason, it may be necessary to a kind of advertisement update method is provided, to realize automatically updating for advertisement.
The embodiment of the present invention adopts the following technical scheme that：
In a first aspect, the embodiment of the present invention provides a kind of advertisement update method, including：
Advertisement to be updated and corresponding broadcasting configuration file are obtained, wherein, the broadcasting configuration file includes described treat more
The predetermined play rules of new advertisement；
It detects whether to be connected with advertising display devices by video signal interface；
When detect be connected by video signal interface with advertising display devices when, by the advertisement to be updated with described pre-
Determine play rules and play and be sent to advertising display devices to show.
Wherein, further included before acquisition advertisement to be updated and corresponding broadcasting configuration file：
Timing sends the inquiry message with the presence or absence of advertisement to be updated to Advertisement Server；
Receive that the Advertisement Server sends there are advertisement to be updated feedback message when, from the advertising service
Device downloads the advertisement to be updated and corresponding play parameter, generates corresponding broadcasting configuration file.
Wherein, the video signal interface is HDMI interface.
Wherein, the advertisement to be updated with the predetermined play rules is played and is sent to advertising display devices display bag
It includes：
Obtain the routing being connected by the video signal interface with the advertising display devices；
The advertisement to be updated is played, and the advertisement to be updated of broadcasting is sent to by advertising display devices by the routing
Display.
Wherein, the broadcasting advertisement to be updated includes：
Start a thread for playing the advertisement to be updated；
Pass through one player of thread dispatching；
Pass through advertisement to be updated described in the player plays.Wherein, the player is being activated from the background.
Second aspect, the embodiment of the present invention also provide a kind of advertisement updating device, including：
Acquisition module, for obtaining advertisement to be updated and corresponding broadcasting configuration file, wherein, the broadcasting configuration file
Include the predetermined play rules of the advertisement to be updated；
Detection module, for detecting whether being connected by video signal interface with advertising display devices；
Sending module, for when detect be connected by video signal interface with advertising display devices when, treated described more
New advertisement, which is played with the predetermined play rules and is sent to advertising display devices, to be shown.
Wherein, the advertisement updating device further includes：
It inquires module, sends the inquiry message that whether there is advertisement to be updated to Advertisement Server for timing；
Download module, for receive that the Advertisement Server sends there are advertisement to be updated feedback message when,
The advertisement to be updated and corresponding play parameter are downloaded from the Advertisement Server, generates corresponding broadcasting configuration file.
Wherein, the video signal interface is HDMI interface.
Wherein, the sending module includes：
Acquiring unit, for obtaining the routing being connected by the video signal interface with the advertising display devices；
Transmitting element for playing the advertisement to be updated, and is sent the advertisement to be updated of broadcasting by the routing
It is shown to advertising display devices.
Wherein, the transmitting element includes：
Promoter unit, for starting a thread for playing the advertisement to be updated；
Subelement is called, for passing through one player of thread dispatching；
Subelement is played, for passing through advertisement to be updated described in the player plays.Wherein, the player is on backstage
It is activated.
Wherein, the advertisement updating device is the electronic equipment based on android system.
The third aspect, the embodiment of the present invention also provide a kind of advertising terminal device, including such as first aspect, second aspect institute
The advertisement updating device stated.
Fourth aspect, the embodiment of the present invention also provide a kind of advertisement more new system, including：
Advertisement Server, for sending advertisement to be updated and corresponding play parameter；The play parameter is configured with playing
File has correspondence；
Advertising terminal device as described in the third aspect is connected with the Advertisement Server；
Advertising display devices are connected by video signal interface with the advertising terminal device, for receiving described treat more
New advertisement simultaneously shows the advertisement to be updated with predetermined play rules.
Being different from prior art advertisement update needs manual operation and heavy workload, cumbersome, this Shen if there are multiple devices
Please embodiment obtain advertisement to be updated and corresponding broadcasting configuration file and pass through video signal interface and send advertisement to be updated
To advertising display devices and with the predetermined play rules advertising display devices is controlled to play, realize advertising display devices
Advertisement automatically update and play.
Description of the drawings
Fig. 1 is the flow diagram for the advertisement update method that one embodiment of the invention provides；
Fig. 2 .1 are the advertisement update method flow diagram that a specific embodiment of the invention provides；
Fig. 2 .2 are the idiographic flow schematic diagram of Fig. 2 .1 illustrated embodiment steps S206；
Fig. 3 .1 are one of advertisement update method flow diagram that another specific embodiment of the present invention provides；
Fig. 3 .2 are the two of the advertisement update method flow diagram that another specific embodiment of the present invention provides；
Fig. 4 .1 are the function structure chart for the advertisement updating device that one embodiment of the invention provides；
Fig. 4 .2 are the function structure chart for the advertisement updating device that mono- concrete schemes of Fig. 4 .1 provide；
Fig. 4 .3 are the function structure chart for the advertisement updating device that mono- concrete schemes of Fig. 4 .1 provide；
Fig. 4 .4 are the function structure chart of the transmitting element that a concrete scheme provides in Fig. 4 .3；
Fig. 5 is the structure diagram for the advertisement more new system that one embodiment of the invention provides；
Fig. 6 is the structure diagram for the advertisement more new system that another embodiment of the present invention provides.
Specific embodiment
For the technology contents of technical solution, construction feature, the objects and the effects are described in detail, below in conjunction with specific reality
It applies example and attached drawing is coordinated to be explained in detail.
Embodiment one
As shown in Figure 1, the embodiment of the present invention provides a kind of advertisement update method, may comprise steps of：
S102, advertisement to be updated and corresponding broadcasting configuration file are obtained, wherein, the broadcasting configuration file includes described
The predetermined play rules of advertisement to be updated；
S104, detect whether to be connected with advertising display devices by video signal interface；
S106, when detect be connected by video signal interface with advertising display devices when, by the advertisement to be updated with
The predetermined play rules play and are sent to advertising display devices and show.
Herein, video signal interface can be HDMI interface, or WiFiDisplay interfaces can be arranged on wide
It accuses on display device, can also be arranged on current executive agent.
Being different from prior art advertisement update needs manual operation and heavy workload, cumbersome, this Shen if there are multiple devices
Please embodiment obtain advertisement to be updated and corresponding broadcasting configuration file and pass through video signal interface and send advertisement to be updated
To advertising display devices and with the predetermined play rules advertising display devices is controlled to play, realize advertising display devices
The advertisement of (i.e. advertisement machine) is automatically updated and played.
Embodiment two
As shown in Fig. 2 .1, the present embodiment provides a kind of advertisement update methods, and in the present embodiment, current executive agent can
Think but be not limited to Android electronic equipments or the electronic equipment based on Android operation system, this method can include with
Lower step.
S200, the inquiry message that whether there is advertisement to be updated is periodically sent to Advertisement Server.Before S200 execution,
Advertisement Server stores advertisement to be updated and sets the play parameter of advertisement to be updated, the play parameter include playing sequence,
Reproduction time, broadcasting frequency, caption content, frequency control, advertisement priority control etc., are issued after setting up the play parameter
The fresh information of the advertisement to be updated.
S201, receive that the Advertisement Server sends there are advertisement to be updated feedback message when, from described wide
It accuses server and downloads the advertisement to be updated and corresponding play parameter, generate corresponding broadcasting configuration file.
S202, advertisement to be updated and corresponding broadcasting configuration file are obtained, wherein, the broadcasting configuration file includes described
The predetermined play rules of advertisement to be updated.Herein, predetermined play rules are another form of expression of play parameter, the two
Between there is correspondence, such as by play parameter playing sequence, reproduction time, broadcasting frequency mapping correspond to predetermined broadcast
The control rule in rule is put, the caption content mapping in play parameter is corresponded to the control content in predetermined play rules,
Its correspondence can be understood by following table.
S204, detect whether to be connected with advertising display devices by video signal interface.Herein, video signal interface can
Think HDMI interface, or WiFiDisplay interfaces can be arranged on advertising display devices, can also be arranged on current perform
In main body.
S206, when detect be connected by video signal interface with advertising display devices when, by the advertisement to be updated with
The predetermined play rules play and are sent to advertising display devices and show.
Fig. 2 .2 are referred to, in one specific scheme of the present embodiment, S206 is accomplished by the following way.
The routing that S2061, acquisition are connected by the video signal interface with the advertising display devices.
S2062, the advertisement to be updated is played, and the advertisement to be updated of broadcasting is sent to by advertisement by the routing and is shown
Show that equipment is shown.
The present embodiment can be by detecting whether current executive agent is connected by video signal interface with advertising display devices
The communication path of current executive agent and advertising display devices (can be routing) is identified, so as to exactly by advertisement to be updated
Advertising display devices are sent to, and realizes and plays the advertisement to be updated with predetermined play rules control advertising display devices, from
And it realizes advertising display devices (i.e. advertisement machine) and automatically updates and play advertisement to be updated.
It is known that in certain existing advertisement broadcast mode, it can also be by a decoding deck equipment in advertisement
The advertisement for realizing advertising display devices by HDMI connections Android device plays.But according to this mode, when advertisement plays
When advertisement machine on the content that shows as Android device, then when advertisement machine plays advertisement, Android device
Advertisement can be equally played, user can not operate Android device at this time, this will influence the picture that Android device carries out originally
Face is shown.
Therefore, in the present embodiment further improves, the broadcasting advertisement to be updated includes：
Start a thread for playing the advertisement to be updated；
Pass through one player of thread dispatching；
Pass through advertisement to be updated described in the player plays.Wherein, the player is being activated from the background.
By above-mentioned improvement, it is connected when current executive agent is detected by video signal interface with advertising display devices
When, current executive agent plays advertisement to be updated separately calling from the background or starting a player, and only advertisement is shown at this time
The broadcasting of advertisement to be updated is carried out in equipment, has no effect on the display interface of current executive agent display screen script, user is still
Control operation can be carried out to current executive agent, advertisement to be updated, and the influence played from advertisement will not be played.
Embodiment three
Fig. 3 .1-3.2 are referred to, the present embodiment provides a kind of advertisement update method, applied to an advertisement more new system, institute
Stating advertisement more new system includes Advertisement Server, the current executive agent being connected with Advertisement Server and is connect by vision signal
The advertisement player that mouth is connected with current executive agent.In the present embodiment, current executive agent can be but be not limited to
Android device or the electronic equipment based on Android operation system, hereafter using current executive agent as Android device
Exemplified by illustrate, an interaction client and a client end of playing back, the interaction are wherein at least installed in Android device
For being interacted with Advertisement Server, the client end of playing back is integrated with one and is answered using thread Service and one client
The player controlled with Service.Herein, video signal interface can be HDMI interface, or WiFiDisplay connects
Mouthful, can be arranged on advertising display devices on, also can be arranged on current executive agent on, and thread Service simply play calling or
Start the effect of player, as long as therefore playing the role of calling or starting the thread of player or function or step or program or answer
With belonging to the protection category of the embodiment of the present invention.In the present embodiment, illustrated by taking HDMI interface as an example.
In the present embodiment, mainly including three parts：Advertisement arrangement and issue, advertisement automatically update (shown in Fig. 3 .1)
And advertisement is played (shown in Fig. 3 .2).
Advertisement arrangement and issue：
Advertisement Server is built, which defines the play parameter of advertisement to be updated by visualized operation
(playing sequence, reproduction time, broadcasting frequency, caption content) issues this advertising message to be updated after arranging.Advertisement clothes
Business device interacts client with Android device poll and is communicated by WebService.
Advertisement automatically updates, and refers to Fig. 3 .1:
Step S3101, Android device poll interaction client is interacted with Advertisement Server, determines whether advertisement more
Newly, if there is then carrying out step S3102, otherwise terminate.Herein, poll refer to after some cycles interaction client with it is wide
It accuses server to interact, specific Android device can interact in the following manner with Advertisement Server：Periodically to wide
It accuses server and sends the inquiry message that whether there is advertisement to be updated.
Step S3102, being downloaded from Advertisement Server needs newer advertisement (advertisement i.e. to be updated) and corresponding play to join
Number, download generate corresponding broadcasting configuration file after having updated, and then send broadcast notice client end of playing back and play out.
Herein, predetermined play rules are another form of expression of play parameter, between the two with correspondence,
Such as by play parameter playing sequence, reproduction time, broadcasting frequency mapping correspond to control in predetermined play rules and advise
Then, the caption content mapping in play parameter is corresponded to the control content in predetermined play rules, can it be understood by following table
Correspondence.
Advertisement plays, and refers to Fig. 3 .2：
Step S3201, configuration file or to be updated wide is judged whether when client end of playing back receives broadcast
It accuses, terminates if being not present, otherwise perform step S3202.
Step S3202, whether detection Android device has HDMI connection advertisement machines, terminates the broadcasting stream if not
Journey, if there is HDMI connections so get the routing of HDMI in the step.
Step S3203, parsing plays configuration file (for controlling advertisement play rules).
Step S3204, advertisement is played, i.e., the routing of HDMI connections is obtained in step S3202, is set by Android
Application Service in standby starts player, and advertisement to be updated is only output to advertising display devices by the routing player
(i.e. advertisement machine) plays above, and the still original display interface in Android device, user still can be to Android
Equipment carries out control operation, will not play advertisement to be updated, script broadcasting pictures and the influence played from advertisement.At this
In, client end of playing back (or player) also controls advertising display devices to play advertisement to be updated with predetermined play rules..It is described to broadcast
Device is put to be activated from the background.
Above-mentioned advertisement plays the process of i.e. Fig. 3 .2 in order to better understand, and the present embodiment can be from following embodiment
To illustrate.
Embodiment one
When Android device current display interface is an Application Program Interface (such as interface, picture display interface, net
Page browsing interface when) when, the client end of playing back of Android device receives the newer broadcast of advertisement of interactive client.
Step S3201, and then client end of playing back judges whether configuration file or advertisement to be updated, if be not present
Then terminate.
Step S3202, otherwise whether detection Android device has HDMI connection advertisement machines.
Terminate the playing flow if not, if there is HDMI connections so obtain Android device to the road of HDMI
By.
Step S3203, the broadcasting configuration file is parsed.
Step S3204, client end of playing back starts a player by the application Service in Android device on backstage,
By advertisement to be updated described in the player plays, then the ad content of broadcasting is exported by the routing player
It is shown above to advertising display devices (i.e. advertisement machine), and original application program circle is still shown in Android device
Face, user still can carry out the Application Program Interface of Android device control operation, and script shows picture and from wide
Accuse the influence played.Herein, client end of playing back (or player) also controls advertising display devices to be played with predetermined play rules
Advertisement to be updated.
Embodiment two
When Android device current display interface, for a video playing interface, (i.e. Android device is currently up a video
Player A, this video player A are playing video) when, the client end of playing back of Android device receives interactive client
The newer broadcast of advertisement.
Step S3201, and then client end of playing back judges whether configuration file or advertisement to be updated, if be not present
Then terminate.
Step S3202, otherwise whether detection Android device has HDMI connection advertisement machines.
Terminate the playing flow if not, if there is HDMI connections so obtain Android device to the road of HDMI
By.
Step S3203, the broadcasting configuration file is parsed.
Step S3204, client end of playing back by starting another video from the background in Android device using Service
Player B plays the advertisement to be updated by the video player B, then passes through the routing video player B handles
It is shown above that the ad content of broadcasting is output to advertising display devices (i.e. advertisement machine), and the display screen in Android device
The curtain video video that but still display video player A is played, user still can be to the video player A of Android device
Carry out control operation, the broadcasting pictures of script and the influence played from advertisement.Herein, client end of playing back (or broadcast by video
Put device B) also advertising display devices is controlled to play advertisement to be updated with predetermined play rules.Principle analysis
Android device is interacted by WebService and Advertisement Server, is realized the update of play parameter, is treated more
The download of new advertisement is then downloaded by HTTP.Each advertisement update is finished to be played by sending a broadcast Broadcast startup
Client, the client end of playing back of Android device are then separately to call from the background by application Service or starting a player
Show that the independent of picture is shown in advertisement broadcasting and Android device in advertising display devices i.e. advertisement machine to realize.Android
It is connected if equipment is detected with HDMI with advertisement machine, using the advertisement that first lookup is connected with the Android device if Service
Display device information, can recognize the routing of the connection in client end of playing back, and the client of Android device gets the road
By information, player is activated and passes through the broadcasting that the routing carries out advertisement on advertising display devices.
It to sum up analyzes, the principle of the present embodiment is：Advertising display devices are by HDMI connection Android devices, in advertisement
Automatically advertisement is played on the advertisement screen of display device, and realizes that advertising display devices show that picture is shown with Android device
The independent display of picture, ad content are automatically updated by Android device and Advertisement Server realization.
Example IV
Fig. 4 .1 are referred to, the present embodiment provides a kind of advertisement updating device, including：
Acquisition module 402, for obtaining advertisement to be updated and corresponding broadcasting configuration file, wherein, it is described to play configuration
File includes the predetermined play rules of the advertisement to be updated；
Detection module 404, for detecting whether being connected by video signal interface with advertising display devices；
Sending module 406, for when detect be connected by video signal interface with advertising display devices when, treated described
Update advertisement, which is played with the predetermined play rules and is sent to advertising display devices, to be shown.
The prior art is different from, the embodiment of the present application acquisition module 402 obtains advertisement to be updated and corresponding play configures
File simultaneously passes through sending module 406 advertisement to be updated is sent to advertising display devices and controls institute with the predetermined play rules
Advertising display devices broadcasting is stated, the advertisement for realizing advertising display devices is automatically updated and played.
Fig. 4 .2 are referred to, the advertisement updating device further includes：
It inquires module 400, sends the inquiry message that whether there is advertisement to be updated to Advertisement Server for timing；
Download module 401, for receiving the feedback message there are advertisement to be updated of the Advertisement Server transmission
When, the advertisement to be updated and corresponding play parameter are downloaded from the Advertisement Server, generates corresponding broadcasting configuration file.
The sending module 406 includes：
Acquiring unit 4061, for obtaining the road being connected by the video signal interface with the advertising display devices
By；
Transmitting element 4062 for playing the advertisement to be updated, and is route by described by the advertisement to be updated of broadcasting
Advertising display devices are sent to show.
In the present embodiment, video signal interface can be HDMI interface, or WiFiDisplay interfaces, it can
On advertising display devices, can also it be arranged on current executive agent.Specifically, the advertisement updating device can be but unlimited
In Android electronic equipments or electronic equipment based on Android operation system.
Fig. 4 .3 are referred to, the present embodiment is further improved, and the transmitting element 4062 includes：
Promoter unit 40621, for starting a thread for playing the advertisement to be updated；
Subelement 40622 is called, for passing through one player of thread dispatching；
Subelement 40623 is played, for passing through advertisement to be updated described in the player plays.Wherein, the player
It is being activated from the background..When advertisement updating device, which is detected, to be connected by video signal interface with advertising display devices, preceding execution
Main body plays advertisement to be updated separately calling from the background or starting a player, is only treated at this time on advertising display devices
The broadcasting of advertisement is updated, has no effect on the display interface of current executive agent display screen script, user still can be to currently holding
Row main body carries out control operation, will not play advertisement to be updated, and the influence played from advertisement.
For device embodiment, since it is basicly similar to embodiment of the method, so description is fairly simple, it is related
Part illustrates referring to the part of embodiment of the method one to three.
Embodiment five
The embodiment of the present invention also provides a kind of advertising terminal device, including the advertisement updating device described in example IV.
Embodiment six
Referring to Fig. 5, the embodiment of the present invention also provides a kind of advertisement more new system, including：
Advertisement Server 502, for sending advertisement to be updated and corresponding play parameter；The play parameter is matched somebody with somebody with broadcasting
File is put with correspondence；
Advertising terminal device 504 as described in implementing five, is connected with the Advertisement Server；
Advertising display devices 506 are connected by video signal interface with the advertising terminal device, for receiving described treat
It updates advertisement and plays the advertisement to be updated with predetermined play rules.
Embodiment seven
Referring to Fig. 6, the embodiment of the present invention also provides a kind of advertisement more new system, including：
Advertisement Server 602, for sending advertisement to be updated and corresponding play parameter；The play parameter is matched somebody with somebody with broadcasting
File is put with correspondence；
At least one advertising terminal device 6041 ... 604n ... 604m as described in implementing five connect with the Advertisement Server
It connects；
At least one advertising display devices 6060 ... 606n ... 6060m, pass through video signal interface and the advertisement terminal
Equipment connects, for receiving the advertisement to be updated and showing the advertisement to be updated with predetermined play rules.Wherein, advertisement is whole
End equipment is corresponded with advertising display devices.
The present embodiment can realize when with more advertising display devices, it can be achieved that more advertising display devices advertisement from
Dynamic update and broadcasting, and the advertisement broadcasting of more advertising display devices will not cause shadow to the display picture of advertising terminal device
It rings.
The present embodiment can realize when with more advertising display devices, it can be achieved that more advertising display devices advertisement from
Dynamic update and broadcasting, and the advertisement broadcasting of more advertising display devices will not cause shadow to the display picture of advertising terminal device
It rings.
Each embodiment in this specification is described by the way of progressive, the highlights of each of the examples are with
The difference of other embodiment, just to refer each other for identical similar part between each embodiment.
It should be noted that herein, relational terms such as first and second and the like are used merely to a reality
Body or operation are distinguished with another entity or operation, are deposited without necessarily requiring or implying between these entities or operation
In any this actual relation or order.Moreover, term " comprising ", "comprising" or its any other variant are intended to
Non-exclusive inclusion, so that process, method, article or terminal device including a series of elements not only include those
Element, but also including other elements that are not explicitly listed or further include as this process, method, article or end
The intrinsic element of end equipment.In the absence of more restrictions, limited by sentence " including ... " or " including ... "
Element, it is not excluded that also there are other elements in the process including the element, method, article or terminal device.This
Outside, herein, " being more than ", " being less than ", " being more than " etc. are interpreted as not including this number；" more than ", " following ", " within " etc. understandings
It is to include this number.
It should be understood by those skilled in the art that, the various embodiments described above can be provided as method, apparatus or computer program production
Product.The embodiment in terms of complete hardware embodiment, complete software embodiment or combination software and hardware can be used in these embodiments
Form.All or part of step in the method that the various embodiments described above are related to can be instructed by program relevant hardware come
It completes, the program can be stored in the storage medium that computer equipment can be read, for performing the various embodiments described above side
All or part of step described in method.The computer equipment includes but not limited to：Personal computer, server, general-purpose computations
It is machine, special purpose computer, the network equipment, embedded device, programmable device, intelligent mobile terminal, smart home device, wearable
Smart machine, vehicle intelligent equipment etc.；The storage medium includes but not limited to：RAM, ROM, magnetic disc, tape, CD, sudden strain of a muscle
It deposits, USB flash disk, mobile hard disk, storage card, memory stick, webserver storage, network cloud storage etc..
The various embodiments described above are with reference to method, equipment (system) and the computer program product according to embodiment
Flowchart and/or the block diagram describes.It should be understood that it can be realized by computer program instructions every in flowchart and/or the block diagram
The combination of flow and/or box in one flow and/or box and flowchart and/or the block diagram.These computers can be provided
Program instruction is to the processor of computer equipment to generate a machine so that passes through the finger that the processor of computer equipment performs
Order generates and is used to implement what is specified in one flow of flow chart or multiple flows and/or one box of block diagram or multiple boxes
The device of function.
These computer program instructions may also be stored in the computer that computer equipment can be guided to work in a specific way and set
In standby readable memory so that the instruction being stored in the computer equipment readable memory generates the manufacture for including command device
Product, command device realization refer in one flow of flow chart or multiple flows and/or one box of block diagram or multiple boxes
Fixed function.
These computer program instructions can be also loaded on computer equipment so that performed on a computing device a series of
Operating procedure is to generate computer implemented processing, so as to which the instruction offer performed on a computing device is used to implement in flow
The step of function of being specified in one flow of figure or multiple flows and/or one box of block diagram or multiple boxes.
Although the various embodiments described above are described, those skilled in the art once know basic wound
The property made concept can then make these embodiments other change and modification, so the foregoing is merely the embodiment of the present invention,
Not thereby the scope of patent protection of the present invention, every equivalent structure made using description of the invention and accompanying drawing content are limited
Or equivalent process transformation, other related technical areas are directly or indirectly used in, are similarly included in the patent of the present invention
Within protection domain.
Claims (9)
1. a kind of advertisement update method, which is characterized in that including：
Timing sends the inquiry message with the presence or absence of advertisement to be updated to Advertisement Server；
Receive that the Advertisement Server sends there are advertisement to be updated feedback message when, under the Advertisement Server
The advertisement to be updated and corresponding play parameter are carried, generates corresponding broadcasting configuration file；
Advertisement to be updated and corresponding broadcasting configuration file are obtained, wherein, the broadcasting configuration file includes described to be updated wide
The predetermined play rules accused；
It detects whether to be connected with advertising display devices by video signal interface；
When detect be connected by video signal interface with advertising display devices when, the advertisement to be updated predetermined is broadcast with described
It puts rule broadcasting and is sent to advertising display devices and show；
" played with the predetermined play rules and be sent to advertising display devices the advertisement to be updated and show " includes：
Obtain the routing being connected by the video signal interface with the advertising display devices；
The advertisement to be updated is played, and the advertisement to be updated of broadcasting is sent to by advertising display devices by the routing and is shown
Show.
2. advertisement update method according to claim 1, which is characterized in that the video signal interface is HDMI interface.
3. advertisement update method according to claim 1, which is characterized in that the broadcasting advertisement to be updated includes：
Start a thread for playing the advertisement to be updated；
Pass through one player of thread dispatching；
Pass through advertisement to be updated described in the player plays.
4. a kind of advertisement updating device, which is characterized in that including：
It inquires module, sends the inquiry message that whether there is advertisement to be updated to Advertisement Server for timing；
Download module, for receive that the Advertisement Server sends there are advertisement to be updated feedback message when, from institute
It states Advertisement Server and downloads the advertisement to be updated and corresponding play parameter, generate corresponding broadcasting configuration file；
Acquisition module, for obtaining advertisement to be updated and corresponding broadcasting configuration file, wherein, the broadcasting configuration file includes
The predetermined play rules of the advertisement to be updated；
Detection module, for detecting whether being connected by video signal interface with advertising display devices；
Sending module, for when detect be connected by video signal interface with advertising display devices when, will be described to be updated wide
Announcement, which is played with the predetermined play rules and is sent to advertising display devices, to be shown；
The sending module includes：
Acquiring unit, for obtaining the routing being connected by the video signal interface with the advertising display devices；
The advertisement to be updated of broadcasting for playing the advertisement to be updated, and is sent to extensively by transmitting element by the routing
Display device is accused to show.
5. advertisement updating device according to claim 4, which is characterized in that the video signal interface is HDMI interface.
6. advertisement updating device according to claim 4, which is characterized in that the transmitting element includes：
Promoter unit, for starting a thread for playing the advertisement to be updated；
Subelement is called, for passing through one player of thread dispatching；
Subelement is played, for passing through advertisement to be updated described in the player plays.
7. advertisement updating device according to claim 4, which is characterized in that the advertisement updating device be based on
The electronic equipment of android system.
8. a kind of advertising terminal device, which is characterized in that including such as claim 4-7 any one of them advertisement updating device.
9. a kind of advertisement more new system, which is characterized in that including：
Advertisement Server, for sending advertisement to be updated and corresponding play parameter；The play parameter is with playing configuration file
With correspondence；
Advertising terminal device as claimed in claim 8 is connected with the Advertisement Server；
Advertising display devices are connected by video signal interface with the advertising terminal device, described to be updated wide for receiving
It accuses and shows the advertisement to be updated with predetermined play rules.
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| CN201410564346.4A CN104301762B (en) | 2014-10-22 | 2014-10-22 | Advertisement update method, device, system and advertising terminal device |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN105718550B (en) | 2016-01-18 | 2020-07-14 | 腾讯科技（深圳）有限公司 | Media information publishing method and system |
| CN107124620A (en) * | 2017-05-24 | 2017-09-01 | 深圳市橙子兄弟信息科技有限公司 | Hand-car and the advertisement delivery device based on hand-car |
| CN112085533A (en) * | 2020-09-11 | 2020-12-15 | 浙江金澜文化传媒股份有限公司 | Advertisement publishing system and method based on embedded terminal |
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