JP2002318744A - System and method for providing information, portable terminal equipment, local server device and storage medium - Google Patents

Abstract

PROBLEM TO BE SOLVED: To easily reach the information of an article supply source or advertiser to become an advertisement object on the basis of the display contents of a poster advertisement. SOLUTION: On a paper poster, visible identification information such as a picture code is formed. A user photographs the identification information by a camera packaged in a portable terminal and transmits the analyzed result to a local server by a wireless communication function or the like. On the local server, a database is retrieved on the basis of the identification information and information concerning the paper poster is acquired and returned to the portable terminal. Besides, the portable terminal can directly access the site of the advertiser by an Internet connection through the local server or provider.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an information providing system and an information providing method for providing digitized contents to a desired person, and more particularly, to an information providing system and a digital contents providing digitalized advertising content to a desired person. Information provision methods.

More specifically, the present invention relates to an information providing system and an information providing method for providing information incidental to advertising content such as a product supplier or an advertiser to be advertised. The present invention relates to an information providing system and an information providing method that can easily reach information accompanying advertisement content such as a product supplier or an advertiser to be advertised.

[0003]

2. Description of the Related Art Advertising media has been used for a long time to promote product sales and various services. Advertising media include, for example, posters and signboards attached to places that are visible to an unspecified number of people, such as stations and street corners, hanging advertisements in vehicles such as trains and route buses, and leaflets inserted in newspapers and magazines , Pamphlets and the like. Also, in television broadcasting, the CM of the program provider as advertising content
Is inserted between broadcast programs.

In recent years, along with the development of information processing technology and information communication technology, digitalized, ie, computerized advertising content has been handled. For example, on a wide area network such as the Internet, an automatic distribution service of advertisement information has become widespread. Furthermore, placing banner advertisements on homepages provided by WWW (World Wide Web) systems is no longer common.

[0005] Advertising media includes advertisers such as product suppliers,
Information on where to handle products is essential. In general, posters, signboards, commercials, etc., prominently display products and services to be advertised, as well as information on suppliers and inquiries of products. By writing down this kind of information in a memo or the like, the viewer can contact or inquire later. In general, link information is embedded in a banner advertisement on a homepage, and it is possible to easily reach a product supplier or an advertiser's site by information search based on mouse click.

However, the conventional poster advertisement system has the following disadvantages. That is,

(1) It is difficult to record desired information. In particular, in order to record information on a poster suspended inside a vehicle such as a train, it is necessary to write on a notepad or notebook by holding a pen while shaking in the vehicle. (2) Complete information cannot be stored. Time constraints due to having to leave a particular location, such as getting off, can result in a loss of the integrity of the acquired information. (3) The effect of the advertisement cannot be seen. In the poster advertisement, the advertiser unilaterally presents the advertisement content, and the viewer does not see the reaction. For example, it is unknown where advertising is most effective, so there is a danger of continuing to spend unnecessary advertising expenses. (4) Information cannot be managed. Generally, the time for acquiring the poster information is limited, so that the user writes it down on a regular paper medium such as a memo or a notebook. Classifying, organizing, and managing the information collected in this way later is troublesome. For example, the information itself is lost by losing the memo paper.

[0008]

SUMMARY OF THE INVENTION An object of the present invention is to provide an excellent information providing system and an excellent information providing system capable of suitably providing information accompanying advertisement contents such as a product supplier or an advertiser to be advertised. It is to provide a method.

A further object of the present invention is to enable a user to easily and reliably reach information accompanying advertisement contents such as a product supplier or an advertiser to be advertised based on display contents of a poster advertisement. An object of the present invention is to provide an excellent information providing system and information providing method.

[0010]

SUMMARY OF THE INVENTION The present invention has been made in view of the above problems, and a first aspect of the present invention is to provide information providing information contents attached to a paper medium in a mobile environment. A system for photographing identification information of visibility formed on a paper medium, a unit for recognizing and analyzing a captured image of the identification information of visibility, and converting the image into an identification code; Means for providing corresponding information content based on the identification code.

[0011] However, the term "system" as used herein refers to a logical collection of a plurality of devices (or functional modules that realize specific functions), and each device or functional module is a single case. It does not matter whether it is in the body or not.

According to a second aspect of the present invention, there is provided an information providing system for providing information content attached to a paper medium, the information providing system including an information content attached to the paper medium based on photographing information of the paper medium installed in a moving environment. An information providing system comprising: a mobile terminal device for requesting information content to be provided; and a local server device for providing information content in response to a request from the mobile terminal device in the mobile environment. .

Here, the moving environment corresponds to a vehicle such as a train. Further, the portable terminal device is an information device that can be carried by a user who has boarded the vehicle. The paper medium is an advertisement medium such as a paper poster suspended inside a vehicle such as a train, and the information content attached to the paper medium is a more detailed advertisement content such as a product related to the advertisement, an advertisement. The information includes information such as an agency and a product acquisition location.

The portable terminal device and the local server device are connected by using a short-range wireless data communication function, and can request information contents and provide information contents.

[0015] The portable terminal device includes, for example, a photographing means capable of photographing visibility identification information formed on a paper medium, and recognizing a photographed image of the visibility identification information photographed by the photographing means. Analyzing means for analyzing and converting to an identification code; local connecting means for connecting to the local server device; data requesting means for transmitting a request for information content to the local server device using the local connecting means; And data receiving means for receiving information contents from the local server device using a connection means.

[0016] The data request means of the portable terminal device can transmit an information content request including the identification code converted by the analysis means to the local server device.

Alternatively, if the portable terminal device obtains valid visibility identification information by the photographing unit, the data requesting unit issues an information content request including the identification code converted by the analysis unit. The data is transmitted to the local server device, but if valid identification information of visibility is not obtained by the photographing unit, the data requesting unit transmits an information content request not including the identification code converted by the analyzing unit. The information may be transmitted to the local server device.

Further, the data requesting means of the portable terminal device comprises:
The local server device installed in the same moving environment may be requested to acquire information content provided on the wide area network.

Further, the portable terminal device may further comprise a connection means using a portable telephone. In such a case, the data requesting unit may request the information providing server device connected via the mobile phone to acquire the information content.

On the other hand, the local server device includes a local connection device for connecting to a mobile terminal device in a mobile environment, a content storage device for storing and managing information contents related to a paper medium, and a mobile terminal device using the local connection device. And a request data transmitting means for transmitting the information content to the portable terminal device using the local connection means.

[0021] The local server device may further comprise network connection means for connecting to a wide area network. In such a case, the content storage unit can acquire and store the information content attached to the paper medium from the server on the wide area network.

[0022] The content storage means of the local server device may manage index information composed of title information of a paper medium and location information of information contents attached to the paper medium on a network.

The request data transmitting means of the local server device retrieves the corresponding information content from the content storage device in response to the data request including the identification code of the information content and transmits the information content to the portable terminal device.
Index information on all information contents stored by the content storage means may be transmitted in response to a data request not including the identification code of the information content.

According to a third aspect of the present invention, there is provided an information providing method for providing information content attached to a paper medium in a moving environment, wherein the identification information of visibility formed on the paper medium is photographed. And a step of recognizing and analyzing a captured image of the visibility identification information to convert the captured image into an identification code, and providing the corresponding information content based on the converted identification code. An information providing method characterized by the following.

According to a fourth aspect of the present invention, there is provided an information providing method for providing information content attached to a paper medium, wherein the information content is attached to the paper medium based on photographing information of the paper medium installed in a moving environment. Receiving a request for information content to be provided, and providing the information content in response to the request in the mobile environment.

According to the information providing system and the information providing method according to each of the first to fourth aspects of the present invention, a visual information such as a cyber code or a picture code is added to a part of a conventional advertisement display area such as a paper poster. Only by attaching the visibility identification information that can be easily identified based on the information, more detailed information on the advertisement can be easily extracted.

For example, a poster such as an intermediate printing advertisement is pasted inside a car such as a train, and the poster is provided with visibility identification information such as a picture code. When the user captures the visibility identification information with a camera mounted on the mobile terminal, the captured image is analyzed on the mobile terminal to determine the identification information.

The identification information is transferred to a local server, that is, a local server located in the vehicle or in the vicinity thereof by using a wireless communication function or the like. The local server searches the local database, extracts more detailed information of the paper poster corresponding to the identification information,
A reply can be sent to the mobile terminal, which can be used for browsing by the user on the display screen of the mobile terminal.

Also, the portable terminal connects to the Internet via a local server or a provider,
You can also access the paper poster's advertiser's homepage directly for more detailed information. further,
By providing functions such as GUI (Graphical User Interface), version management, classification management, and iconization, information collected from the local server can be classified and managed visually.

According to the information providing system and the information providing method according to the present invention, the user can use the information on the non-electronic advertising medium such as a paper poster to make a more detailed electronic advertisement related to an advertisement on an advertiser's Web site or the like. Direct and easy access to important data and content.

Therefore, the relationship between the advertiser and the user becomes interactive. In addition, the advertiser can more reliably and efficiently grasp the customer's reaction to the product or the product and the effect of the advertisement by counting the site accesses resulting from the paper poster.

The information providing system and the information providing method according to the present invention construct a new contactless interface system related to the distribution of advertisement information. That is, according to the present invention, it is possible to provide a more convenient means for acquiring information on an advertisement. Further, the problems existing in the conventional poster advertisement system (see the section of [Prior Art]) can be solved at the same time.

Further, the information providing service is further extended by linking a non-contact type interface constructed by the information providing system and the information providing method according to the present invention with a position information confirmation system such as a GPS (Global Positioning System). can do. For example, a function button for acquiring location-related information is provided on a device such as a mobile terminal. When this function button is clicked or activated, the GPS mounted on the portable terminal is activated to measure the current location. Then, by using the obtained position information as a pointer, information related to the current position can be acquired from a predetermined database and displayed on the portable terminal. It is also possible to provide guidance (navigating) to a store retrieved by GPS.

According to a fifth aspect of the present invention, there is provided, in a computer readable form, computer software written to execute a process of providing information content attached to a paper medium in a mobile environment on a computer system. A storage medium physically stored, wherein the computer software captures the identification information of the visibility formed on the paper medium, and recognizes and analyzes the captured image of the identification information of the visibility. A storage medium comprising: a step of converting to an identification code; and a step of providing corresponding information content based on the converted identification code.

According to a sixth aspect of the present invention, a process for providing information content attached to a paper medium is performed by a computer.
A computer written to run on a system
A storage medium physically storing software in a computer-readable format, wherein the computer software receives a request for information content attached to a paper medium based on photographing information of a paper medium installed in a mobile environment. And a step of providing information content in response to the request in the mobile environment.

A seventh aspect of the present invention is described so as to execute, on a computer system, a process for requesting information content based on an image of a paper medium installed in a moving environment, which is captured by a camera. A computer-readable storage medium that physically stores computer software in a computer-readable format, wherein the computer software captures visibility identification information formed on a paper medium, and captures the image by the capturing unit. Recognizing and analyzing the captured image of the visibility identification information and converting it into an identification code; transmitting a request for information content to a local server device existing under the same moving environment; Receiving the data.

According to an eighth aspect of the present invention, there is provided a computer-implemented process for providing information content relating to a paper medium in response to a request from the portable terminal device in a mobile environment.
A computer written to run on a system
A storage medium in which software is physically stored in a computer-readable format, wherein the computer software stores and manages information content related to a paper medium, and stores the information content from a portable terminal device existing in the same moving environment. Receiving a request, transmitting information content to the mobile terminal device,
A storage medium characterized by comprising:

The storage medium according to each of the fifth to eighth aspects of the present invention can be used, for example, for a general-purpose computer system capable of executing various program codes, by executing computer software in a computer-readable format. It is a medium provided physically. Such a medium is, for example, C
D (Compact Disc), FD (Floppy Disc), MO (Mag
It is a removable and portable storage medium such as a neto-Optical disc. Alternatively, it is technically possible to provide computer software to a specific computer system in a computer-readable form via a transmission medium such as a network (a network may be either wireless or wired).

Such a storage medium defines a structural or functional cooperative relationship between the computer software and the storage medium for realizing a predetermined computer software function on a computer system. It is. In other words, by installing predetermined computer software into the computer system via the storage medium according to each of the fifth to eighth aspects of the present invention, a cooperative action is exerted on the computer system, The same operation and effect as those of the information providing system or the information providing method according to each of the first to fourth aspects of the present invention can be obtained.

Still other objects, features and advantages of the present invention are:
It will become apparent from the following more detailed description based on the embodiments of the present invention and the accompanying drawings.

[0041]

Embodiments of the present invention will be described below in detail with reference to the drawings.

FIG. 1 schematically shows the configuration of an information providing system 1 according to an embodiment of the present invention. As shown in the figure, the information providing system 1 includes a paper poster with a picture code (or a non-electronic advertising medium with a picture code) 5
, A mobile terminal 10 carried by the user, a local server 50, and a provider 80.

The paper poster 5 with the picture code is attached to a place where there is only a temporary period until the portable terminal 10 arrives at the destination, such as in a train or a bus.

The picture code may be printed on the same paper as the paper poster 5 or may be formed by attaching a sticker or the like. The picture code referred to here refers to visibility identification information that can be identified based on visual information, such as a cyber code ^{/ * /} or a bar code, and is a unique poster ID. The printing location of the picture code may be any location on the poster, but is preferably a location that is easy to take with a camera (described later). Further, the size of the picture code may be arbitrary, but is preferably a size recognizable in a captured image of the camera.

Instead of a paper poster, any other advertising medium that is non-electronic and has a fixed display content may be used. Of course,
The advertising medium may be electronic and the display content is updated. However, it is necessary that a part of the electronically displayed advertisement content includes a picture code and other identification information of visibility.

The portable terminal 10 is a portable telephone or a PDA (Pers
This is an information processing terminal with excellent portability such as onal Digital Assistant), and the user can carry it while traveling such as a train or a bus. In order to realize the present invention, the portable terminal 10 includes a camera that captures visibility identification information such as a picture code, an image recognition function that identifies and identifies the identification information by performing image processing and recognition processing on a captured image of the camera, It is necessary to have a communication function for communicating with the local server 50, the provider 80, and the like. However, the details of the mobile terminal 10 will be described later.

It is preferable that the communication function of the portable terminal 10 is a wireless communication function in order to realize portability, that is, unrestricted use in a mobile environment. In the present embodiment, the mobile terminal 10 is configured to use Bluetooth or IEEE.
It has a short-range wireless data communication function such as 802.11 and can exchange data with a local server 50 described later. The mobile terminal 10 also has a mobile phone function, is connected to a general public line via a mobile phone base station (not shown), and is connected to a general public line via a predetermined (for example, a user account is acquired) provider 80. Internet connection.

The local server 50 is located in a local area such as a work space where the paper poster 5 is installed, such as in a train or a bus, and in this local work space, more detailed information about the advertisement displayed on the paper poster 5 is provided. Provide important information. For example, the mobile terminal 10 is connected to a nearby mobile terminal 10 by a short-range wireless data communication function.
In response to a data request from the paper poster 5.

Further, the local server 50
(Public Switched Telephone Network) and ISDN (I
It is connected to the Internet via a general telephone line such as an Integrated Services Digital Network or a dedicated line, and can benefit from a wide area information retrieval system such as the WWW (World Wide Web). For example,
The local server 50 accesses the provider 80 for providing more detailed advertisement information related to the one or more paper posters 5 and other information providing servers via the Internet, and downloads information content related to the paper medium. Then, it can be stored in a local database (not shown in FIG. 1).

The local server 50 is provided in a general computer system such as a personal computer (PC) or a workstation (WS).
It can also be built by introducing applications.

The provider 80 publishes advertising information and other information contents supplied from the advertiser or the advertising agency on the Internet at the request of the advertiser or the advertising agency. Information disclosure by the provider 80 may be either paid or free.

The provider 80 can also be constructed by introducing a predetermined server application into a general computer system such as a personal computer (PC) or a workstation (WS).

FIG. 2 shows a portable terminal 1 applied to the present invention.
0 schematically illustrates a hardware configuration of the “0”. As shown in the figure, the mobile terminal 10 includes a central processing unit 11, a storage unit 12, a display unit 13, an input unit 14, a camera 15,
It is composed of a short-range wireless data communication unit 16 and a mobile phone communication unit 17.

The central processing unit 11 executes the applications and other program codes read from the storage unit 12 under the control of the operating system (OS), thereby controlling the overall operation of the portable terminal 10. To control.

The storage unit 12 is used for storing a program code executed in the central processing unit 11 and for temporarily storing work data being executed. For example, a storage device, such as a memory stick, configured in a cartridge type and detachable from the main body of the portable terminal 10 and replaceable can be applied as the storage unit 12.

When the storage unit 12 is constituted by a replaceable device such as a memory stick, an application describing a new function / processing service is introduced into the portable terminal 10 via the memory stick, The information acquired on the terminal 10 (for example, more detailed information about an advertisement) is extracted from the mobile terminal 10 and
It can be moved to an external information device such as a computer or another portable terminal.

The display unit 13 and the input unit 14
Configure the user interface in. The input unit 14 includes a plurality of operation keys / buttons such as numeric keys and cursor keys. The display unit 13 is constituted by a liquid crystal display or the like, and displays the input contents of the input unit 14 and the calculation results of the central processing unit 11 to give visual feedback to the user. In the present embodiment, it is assumed that a GUI (Graphical User Interface) environment is provided to accept a direct user input via a display screen.

The camera 15 is a CCD (Charge Coupled D).
evice: charge-coupled device), which is mainly used for capturing visibility identification information such as a picture code formed on the surface of the paper poster 5. It is preferable that the camera 15 has a zoom function in order to more clearly and accurately capture the picture code. The image captured by the camera 15 is subjected to image recognition processing in the central processing unit 10.

The short-distance wireless data communication unit 16 is
short-range wireless data communication function such as Bluetooth or IEEE 802.11, or IrDA (Infrared Data
Association), a local server 5 located near the mobile terminal 10 using an infrared data communication function.
This is a functional module for exchanging data with the “0”.

The mobile phone communication unit 17 is provided with a PDC (Personal
Digital Cellular) and PHS (Personal Handyphone S)
This is a functional module for connecting to a general telephone line via a nearby wireless telephone base station and an exchange (both not shown) using a wireless telephone function such as a telephone system.
In the present embodiment, the mobile phone communication unit 17 is used to connect to the provider 80 via a telephone network or to connect to the Internet via the provider 80. By connecting to the Internet, the mobile terminal 10 can directly access more detailed information related to the paper poster 5 and other information resources.

On the mobile terminal 10, various processing services can be realized by the central processing unit 11 executing an application provided by the storage unit 12.
Among them, processing services related to the gist of the present invention will be described below.

(1) Image Recognition Function: A function of recognizing an image captured by the camera 15. More specifically, it is a function of recognizing a cyber code or another form of picture code included in a captured image, and further performing analysis processing to specify identification information that the picture code means. Hereinafter, identification information recognized from a target such as a picture code is referred to as an “internal code”. The substance of the image recognition function is
This is a recognition program implemented using a high-level programming language such as C language.

(2) Creation of Data Request (Request Data)
Formation: to external devices such as local server 50, a function of creating a message for requesting more detailed information and other data to the local server 15 regarding paper posters 5. For example, XML (eXtensible
Using a description language such as Markup Language, a data request of a data structure including the following items is defined.

[0064]

[Equation 1] User information: Attributes of portable terminal such as user name and e-mail address: Target type such as terminal type, color, language, screen size, and memory capacity (Target Code): Corresponds to data request command Enter the code you want to use.

FIG. 3 shows a data structure of a data request transmitted from the portable terminal 10 to the local server 50.
However, only the main part of the transmission data is shown, and the header part is not shown.

When the picture code can be captured by the image captured by the camera 15, the internal code of the target, that is, the identification information of the picture code is transmitted and “Ge
tOne ", that is, a data request for only the relevant detailed information to the local server 50. On the other hand, the camera 1
In the case where the picture code cannot be successfully captured by the photographed image of No. 5 (including the case where no target exists in the photographed image or the case where meaningful identification information cannot be recognized from the picture code), “Get All”, that is, All the detailed information (or its index information) of the local server 50 may be requested.

(3) Wireless communication device with local server
Noh: using a short-range wireless data communication function such as Bluetooth or IEEE 802.11, or an infrared data communication function such as IrDA, transmitting a data request message to the local server 50;
This function performs a process of receiving transmission data from the server 50. Of course, even when the portable terminal 10 is connected to the local server 50 using a universal cable such as a USB (Universal Serial Bus) or a serial port, the distribution service of the accompanying information of the poster advertisement according to the present invention is realized. It is possible to do.

(4) Internet Access Function:
Wide-area TCP / IP (Transm
ission Control Protocol / Internet Protocol) This function connects to a network. However, it is difficult for a small information device such as the portable terminal 10 to implement a communication protocol such as TCP / IP, and in the present embodiment, a provider that provides an Internet connection service via the local server 50 or Via 80, the mobile terminal 10 is connected to the Internet. On the mobile terminal 10, it is possible to search for information on a Web basis and browse a homepage.

(5) Server detection function: a function of detecting the nearest local server 50 in a vehicle such as a train or a bus or in other mobile environments. The mobile terminal 10 confirms the location of the nearby local server 50 or its base station, for example, in response to receiving a periodic transmission signal from the local server 50, and communicates with the local server 50. Automatic connection can be made.

The portable terminal 10 is provided with a function of recognizing and analyzing visibility identification information such as a picture code and a local function with respect to a camera-mounted notebook computer “PCG-C1XF” shipped from Sony Corporation.・ Server 5
This is realized by optionally providing a wireless communication function with the “0”. Alternatively, the portable terminal 10 applicable to the present invention is realized by mounting a function of recognizing and analyzing a camera and a picture code and a function of wirelessly communicating with the local server 50 on a general portable telephone. can do.

FIG. 4 shows a portable terminal 10 according to this embodiment.
2 schematically shows a configuration of a GUI screen provided on the display screen of FIG. The mobile terminal 10 provides a processing service for acquiring detailed information and other information based on the identification information of the paper poster 5 from the local server 50. The illustrated GUI includes “Get One”, “Get All”, and “Retr” in addition to the display area of the picture code extracted from the image captured by the camera 15 in order to realize such a function.
A function area including menus “item” and “Exit” is prepared.Of course, when the mobile terminal 10 executes a function other than the function of acquiring detailed information related to the paper poster according to the present embodiment, FIG. A GUI screen other than that shown may be presented on the display screen.

Picture code display area: When the mobile terminal 10 is out of the range where the local server 50 can be detected,
"Out of service range" is displayed in the vicinity of the picture code display area by an image or character such as an icon to indicate that the recognition processing of the picture code using the camera 15 is invalid. Also,
When the mobile terminal 10 is within a range where the local server 50 can be detected, “in service” is displayed near the picture code display area by an image or a character such as an icon, and the picture code captured by the camera 15 is displayed. It is displayed in the picture code display area.

Functional area: As shown in FIG. 3, the functional area includes "Get One", "Get All", and "Re
The menu includes “trieve” and “Exit.” The user can select one of the menus by operating the input unit 14 of the mobile terminal 10.

(1) Get One “Get One” indicates that the target code is a local code.
This is a function for transmitting to the server 50 and receiving the content corresponding to the identification information indicated by the picture code (for example, more detailed information related to the paper poster 5). The condition for issuing Get One is that it is located within a range in which data can be transmitted / received to or from any of the local servers 50 (ie, within a communication cell), and is valid in the picture code area (ie, can be recognized as identification information). The code is displayed. The transmission information from the mobile terminal 10 at the time of issuing Get One is an internal code of the target, terminal information, and user information (see FIG. 3). The information received by the mobile terminal 10 from the local server 50 includes information at the time of acquisition (a non-display part) such as a target advertisement content (display part) corresponding to the contents of the paper poster 5, an advertising agency, and a product acquisition location. ). These received information are stored in the mobile terminal 1
0 is automatically stored in the storage unit 12 such as a memory stick.

FIG. 5 illustrates a cooperative operation performed on the portable terminal 10 and the local server 50 when the Get One function is executed.

The menu “G” on the display screen of the portable terminal 10
When “One” is selected and the GetOne function is activated, the mobile terminal 10 transmits a data request including the target, that is, the internal code of the picture code, the terminal attribute, and the user information to the local server 50.

The local server 50 extracts detailed information such as advertisement contents corresponding to the internal code from the local database, and obtains the information at the time of acquisition (time, place, etc.).
Attached to the requesting mobile terminal 10. When there is no corresponding information in the local database, the local server 50 downloads detailed information on the paper poster 5 from a site such as an advertiser or an advertising agency via the Internet, and transmits this to the mobile terminal 10. May be stored in a local database.

When the portable terminal 10 receives more detailed information on the target such as the contents of the advertisement, the display unit 13
Is switched from the menu display (see FIG. 4) to the display of the advertisement content.

(2) Get All “Get All” is a function for requesting an index of information currently stored in the local server 50. The condition for issuing Get All is that the device is located within a range in which data can be transmitted / received to or from any of the local servers 50 (that is, within a communication cell). However, Get
Since All does not request specific information related to the paper poster 5, it is not necessary that the camera 15 obtain a valid picture code. The transmission information from the mobile terminal 10 at the time of issuing Get All is terminal information and user information (see FIG. 3). As the internal code, a default value of FFFF is written. Also, when Get All is issued, the mobile terminal 10
The information received from the server 50 includes a title and a URL (Un
An index table (display part) including an identifier of an information resource such as an iform Resource Locator), and information at the time of acquisition (non-display part) such as a product. The received information is automatically stored in the storage unit 12 such as a memory stick in the mobile terminal 10.

FIG. 6 shows a display example of the index table. As shown in the figure, each record in the index table includes a title (that is, a title of an advertising content such as a paper poster 5) and information resources corresponding to the title (a paper poster 5 such as a product and its acquisition source).
, An identifier of more detailed information content related to the URL, that is, a combination with the URL. In the title display, the internal code of the target is embedded. In the URL display, link information to a corresponding site is embedded.

By operating the input unit 14, the user can select a title or a URL in such an index table. For example, if the user selects a title from the index table,
The above-mentioned Get One function is executed, and information of the target concerned is obtained from the local server 50. Since the connection to the local server 50 is performed by short-range wireless data communication, the connection time is short. Further, the local server 50 can provide a local information providing service free of charge.

When the user selects a URL from the index table, access is made to the WWW site indicated by the URL via the local server 50, and the home page is displayed on the display unit 13 of the portable terminal 10. You. In this case, it takes time to connect to the Internet. The local server 50 may provide the Internet connection service free of charge.

FIG. 7 illustrates operations performed on the portable terminal 10 and the local server 50 when the Get All function is executed.

On the display screen of the portable terminal 10, "Get A
11 "is selected and the Get All function is activated,
The mobile terminal 10 sends a data request in which FFFF (default value) is written as an internal code to the local server 5.
Send to 0.

The local server 50 has the internal code FF
In response to the FF, the index of the information stored in the local database is transmitted to the requesting portable terminal 10 with the information at the time of acquisition (time, location, etc.) attached.

When the portable terminal 10 acquires the index information of the local database, it displays an index table (see FIG. 6) on the screen of the display unit 13. Each record in the index table is composed of a combination of a title and a URL corresponding to the title. The user can select a title or a URL in the index table by operating the input unit 14.

When a specific title is selected from the index table, the above-mentioned GetOne function is executed, and a data request including an internal code, a terminal attribute, and user information is transmitted to the local server 50. As a result, the information of the corresponding target is obtained from the local server 50. When more detailed information on the target such as the advertisement content is received, the screen of the display unit 13 switches from the menu display to the display of the received advertisement content.

When the user selects a URL from the index table, access is made to the WWW site indicated by the URL via the local server 50, and the home page is displayed on the display unit 13 of the portable terminal 10. You.

(3) Retrieve “Retrieve” is a function for retrieving information stored in the storage unit 12 of the portable terminal 10. Retri
Since the eve is also realized as a stand-alone, that is, a self-contained process inside the mobile terminal 10, it is not necessary to be located within a range where data can be transmitted / received to or from any of the local servers 50 (that is, within a communication cell). Retriev
When e is activated, the display unit 13 displays an index table relating to the information accumulated in the storage unit 12. This index table is the same as the table shown in FIG. 6, and each record in the table includes a title (that is, a title of an advertising content such as a paper poster 5) and information resources (products and their acquisition) corresponding to the title. It is composed of an identifier of a more detailed information content related to the paper poster 5 such as a destination, that is, a combination with the URL. Reference information to the corresponding information in the storage unit 12 is embedded in the title display. In the URL display, link information to a corresponding site is embedded.

By operating the input unit 14, the user can select a title or a URL in such an index table. For example, if the user selects a title from the index table,
The corresponding detailed information is read from the storage unit 12 and displayed on the display unit 13. If the corresponding information does not exist in the storage unit 12, the time and place at which the index was acquired are displayed. The user may be able to guess the relevant paper poster 5 and its related information from the time and place.

When the user selects a URL from the index table, the processing differs depending on whether the user is in the same communication cell of the local server 50 as when the URL was obtained. When in the communication cell of the same local server 50, access to the WWW site indicated by the URL is performed via the local server 50, and the homepage is displayed on the display unit 13 of the portable terminal 10. The local server 50 can provide such an Internet connection service free of charge. On the other hand, when the user, that is, the mobile terminal 10 has already moved to the communication cell of another local server 50,
It is possible for the user to connect to the Internet via the provider 80 personally contracted (that is, have a user account), access the corresponding homepage, and independently acquire information content related to the paper poster 5. it can. In the latter case, the user bears the connection cost using the provider 80.

FIG. 8 shows the portable terminal 10 and the local server 50 when the Retrieve function is executed.
It depicts the actions performed above.

On the display screen of the portable terminal 10, the menu "R"
When “Retrieve” is selected and the Retrieve function is activated, an index table (see FIG. 6) relating to the information accumulated in the storage unit 12 is displayed on the screen. Each record in the index table is
It is composed of a combination of a title and a URL corresponding to the title. The user operates the input unit 14 to change the title or UR in the index table.
L can be selected.

When a title is selected from the index table, the above-mentioned Get One function is executed, and a data request including an internal code, a terminal attribute, and user information is transmitted to the local server 50. As a result, the information of the corresponding target is obtained from the local server 50. Upon receiving more detailed information about the target, such as the content of the advertisement, the screen of the display unit 13
Switch from menu display to advertisement content display.

(4) Exit "Exit" is a function for terminating the present system. When the user executes Exit via the operation of the input unit 14, the GUI screen for acquiring information as shown in FIG. 4 is closed, and the screen returns to the normal desktop screen (not shown) of the mobile terminal 10.

Next, the local server 50 will be described.

The local server 50 provides advertisement contents for transferring more detailed information on paper posters arranged in a mobile environment to the portable terminal 10, such as hanging advertisements in cars such as trains and buses. It acts as an intermediary for providers that do.

In this embodiment, the local server 50
Is a mobile base 5 that is installed in a moving vehicle such as a train or a bus and performs wireless communication with one or more mobile terminals 10 in the vehicle.
. 0A-1, 50A-2... And a fixed base 50-B for connecting to the Internet or a predetermined provider on the Internet.

Each mobile base 50A-1, 50A-2...
For example, it is arranged for each vehicle, and Bluetooth or IEEE
One or more mobile terminals 1 existing in the same vehicle using a short-range wireless data communication function such as E80 2.11
Configure a local service area for 0.

The fixed base 50B is connected to each mobile base 50.
A-1, 50A-2... Are connected using a short-distance wireless data communication function such as IEEE 802.11, and contents such as advertisement information acquired via the Internet are transmitted to a local area such as IEEE 802.11. The distance wireless data communication function can be distributed to each mobile base 50A-1, 50A-2,. The fixed base 50B is arranged, for example, at each station (or bus stop) where the train stops.

The local access area of each of the mobile bases 50A-1 and 50A-2 is focused on the fixed base 50B. The fixed base 50B constitutes a global access area for providing an information providing service to the portable terminal 10 in a wider range (see FIG. 9).

An access route of the fixed base 50B to the Internet is formed by a predetermined provider 80, for example. The provider 80 may simply be a provider that provides an Internet access service, or may also serve as an information providing server of an advertiser or an advertising agency that provides more detailed advertisement information and the like. Good. Even if the desired advertisement information is not on the provider 80, more detailed advertisement information content (such as a homepage) can be obtained from one or more sites that distribute the advertisement information on the Internet.

The local server 50 has a local database for managing more detailed advertisement information for a target, that is, an advertisement medium such as each paper poster. The local server 50 has a function of providing information managed by the database (for example, advertisement information + location information) to each mobile terminal 10.
More specifically, the local server 50 receives a data request from the mobile terminal 10 in the vehicle via the mobile base 50A, extracts relevant data from the local database, and supplies the data to the mobile terminal 10. can do. Further, the local server 50 can transmit the information to be supplied (advertisement information + location information) after determining its display content and display format based on the terminal attributes and the user information of the mobile terminal 10. .

FIG. 10 shows, in the form of a flowchart, a processing procedure for executing a database information providing service in the local server 50. Such an information providing service includes, for example, the local server 50
Is executed in a form in which a predetermined application is executed on a computer system for constructing the application. Hereinafter, the service of providing the database information by the local server 50 will be described with reference to this flowchart.

When the local server 50 receives a data request (Request Data) in a format as shown in FIG. 3 (step S2), it determines whether or not this data frame contains the target internal code (step S2). S2). When the internal code of the target is included, the Get One process is started based on the identification information indicated by the internal code. When the target internal code is not included (that is, when FFFF is written), Ge
Invoke t All processing.

In the Get One process, first, the index table of the local database is searched based on the internal code, and the storage location and size of the target are acquired (step S3). Next, the contents of the target are extracted from the storage location of the database (step S4), and are composed of the contents of the target (for example, more detailed information of the paper poster 5) and the information at the time of acquisition (location information, date information, etc.). Reply data is created (step S5).

On the other hand, in the Get All process, return data including index information of the local database and acquisition time information (location information, date information, etc.) is created (step S6).

When the reply data has been created in step S5 or step S6, based on the terminal attributes of the requesting portable terminal 10 and the user information, etc.
After creating a content having a predetermined format, the content is transmitted to the mobile terminal 10 (step S7).

The terminal attributes mentioned here include information such as the model of the portable terminal 10, the display screen size, and the memory size. The optimal content is different depending on these attributes.

[0110] The display screen of the portable terminal 10 that has received the reply data created in step S6 is displayed on the display screen.
An index table as shown in FIG. 6 is displayed. Each record in the index table is composed of a combination of a title and a URL corresponding to the title. The user can select a title or a URL in the index table by operating the input unit 14.

When a title is selected from the index table, a Get One function is executed, and a data request including an internal code, a terminal attribute, and user information is transmitted to the local server 50. As a result, the information of the corresponding target is obtained from the local server 50. When receiving more detailed information on the target such as the advertisement content, the screen of the display unit 13 switches from the menu display to the advertisement content display.

When the user selects a URL from the index table, access is made to the WWW site indicated by the URL via the local server 50, and the home page is displayed on the display unit 13 of the portable terminal 10. You.

Of course, the user can input a URL other than the one presented in the index table. In such a case, the mobile terminal 10 only needs to connect to the Internet via a provider for which the user has previously acquired an account, and can directly obtain desired information content from an information providing site on the Internet.

Next, the provider 80 will be described.

[0115] The provider referred to in this specification refers to a business operator that provides information and other processing services, and operates a site connected to the Internet.

[0116] The provider referred to in this specification is a provider that provides Internet access to the user's portable terminal 10 and creates advertising contents such as detailed information of paper posters at the request of an advertiser or an advertising agency.・ It is roughly divided into two types of providers. These two types of providers may be the same entity or different organizations.

The latter provider of the type of creating and providing the advertising content has a relationship of forming a business tie-up with an advertiser or an advertising agency. FIG. 11 schematically shows the alliance between these services. In the figure, a broken arrow indicates a service request, and a solid arrow indicates service provision in response to the service request. Generally, a service fee is charged to a user for providing a service.

An advertiser can entrust an advertising agency to an advertising agency.

[0119] The advertising agency receives a commission of an advertisement from a consignor such as an advertiser and provides a predetermined advertising agency business service. The advertising agency business referred to here includes, in addition to the conventional business such as creation, distribution and arrangement of paper posters, a business such as distribution of advertisement information by setting up an information providing site. The information providing site may be built by the advertising agency itself, or may be outsourced to a specific external provider.

[0120] The provider provides information providing business services such as creation of a homepage for providing advertisement information and provision of access to the homepage, on behalf of an advertising agency. Of course, although not shown, it is also possible to directly receive a request for an information providing business from an advertiser instead of an advertising agency.

Next, a procedure for the user to obtain detailed information on the paper poster 5 on the portable terminal 10 in the global access area as shown in FIG. 9 will be described.

FIG. 12 is a flowchart showing a processing procedure when the portable terminal 10 requests data from within a specific local access area such as a vehicle where the mobile base 50A of the local server 50 is located. ing. This processing is actually performed by the central processing unit 11 in the mobile terminal 10.
Is executed in the form of executing a predetermined program code. Hereinafter, a processing procedure for the mobile terminal 10 to request data from within the local access area will be described with reference to this flowchart.

The user looks at the paper poster 5 suspended inside a vehicle such as a train, and if interested,
Using a camera 15 mounted on the portable terminal 10 possessed by the user, visibility identification information such as a picture code formed on the paper poster 5 is photographed. When the picture code is photographed, only the picture code is extracted from the photographed image and displayed in the picture code display area of the GUI screen developed on the display unit 13 (described above). Then, it is determined whether or not there is a valid picture code (step S11). If a valid picture code is included, a Get One process is started. If no valid picture code is included, a Get All process is started.

In the Get One process, first, the central processing unit 11 performs a recognition process on a picture code using an image recognition / analysis function realized by executing a predetermined program code, and identifies target identification information. (Step S12).

Next, a data request (see FIG. 3) including the internal code, the terminal attribute, and the user information is created (step S13), and the data request is transmitted via the short-range wireless data communication unit 16 The data is transmitted to the mobile base 50A of the local server 50 (step S14).

The mobile base 50A transfers the received data request to a fixed base 50B installed at a predetermined place such as a station premises using a short-distance wireless data communication function or the like. The fixed base 50B searches the local database based on the internal code included in the data request, and extracts the contents of the target (for example, more detailed information on the paper poster 5). Then, by referring to the terminal attributes included in the data request, the content corresponding to the attributes (terminal model, display screen size, memory size, etc.) is created. Then, reply data in which information at the time of acquisition (location information + date information) is attached to the created content,
The data is transmitted to the mobile terminal 10 that has issued the data request via the mobile base 50A (step S15).

On the other hand, in the Get All process, a data request including only the terminal attributes and the user information is created (step S16), and the data request is transmitted to the local server 50 via the short-range wireless data communication unit 16. To the mobile base 50A (step S17).

[0128] The mobile base 50A transfers the received data request to a fixed base 50B installed at a predetermined place such as a station premises using a short-distance wireless data communication function or the like. The fixed base 50B executes the Get All process in response to the fact that the data request does not include the internal code. That is, the index information of the local database is acquired, reply data including the index information and the information at the time of acquisition (location information, date information, and the like) is created, and the reply data is transmitted via the mobile base 50A to the requesting mobile terminal 10A. (Step S18).

[0129] An index table is presented on the display screen of the portable terminal 10 which has received the index information from the local server 50 (see FIG. 6). Each record in the index table has a title,
It is composed of a combination with a URL corresponding to a title. The user can select a title or a URL in the index table by operating the input unit 14.

When a title is selected from the index table, the above-mentioned Get One function is executed (step S19). That is, the process jumps to step S13, where a data request including the internal code, the terminal attribute, and the user information is transmitted to the local server 50, and the same processing as described above is executed.

On the other hand, if a title other than the title is selected, the service provision cannot be established only by local access to the local server 50, and thus this processing routine ends. Alternatively, service provision may be realized by calling a separately defined procedure.

FIG. 13 shows a processing procedure for acquiring information through global access, ie, Internet connection via a provider, such as when a URL is selected on the index table of the portable terminal 10.
It is shown in the form of a flowchart. This processing is actually realized in a form in which the central processing unit 11 in the mobile terminal 10 executes a predetermined program code. Hereinafter, a processing procedure for the mobile terminal 10 to acquire information based on global access will be described with reference to this flowchart.

The user activates information acquisition based on global access by selecting a URL in the index table or a URL of the advertisement content via the display screen of the portable terminal 10 (step S21).

At this time, first, it is determined whether or not the user, that is, the portable terminal 10 is in the service area supported by any of the mobile bases 50A, that is, the local access area (step S22).

When the mobile terminal 10 has any local
If it is in the area, it is connected to the mobile base 50A of the local server 50 using short-distance wireless data communication (step S23), and is further connected to the fixed base 50B of the local server 50 and a dedicated line. A connection to the Internet is established via the provider 80 connected to the server 50 (step S24).

On the other hand, when the portable terminal 10 is not located in any of the local access areas, the user uses the portable telephone function of the portable terminal 10 to make a dial-up connection to an arbitrary provider having his own account. To connect to the Internet (step S25).

As described above, after the connection to the Internet is established through either the local server 50 or the provider having the user account, the portable terminal 10 searches for information on the Internet, and searches for the target. The user can access the home page describing the content (step S26).

As described above, according to the present embodiment, based on the simple and easy-to-understand procedure of photographing a paper poster from the camera of the portable terminal 10, the portable terminal 10 can be used.
Above, it is possible to acquire more detailed information content on an advertising medium such as a paper poster.

As a modified example of the present invention, a global access area supported by a local server 50 installed in various mobile environments such as a train or a bus is referred to as a GPS (Global Positioning System).
Linking with a position information measurement system such as m). For example, using the location information of the user, that is, the mobile terminal 10 as a pointer, it is possible to automatically obtain location-related information from the local database and display it on the screen. In addition, by storing location information of a store or the like once measured by the GPS, the location of the store can be provided later.

{Note} *: A cyber code is a kind of two-dimensional bar code. A "guide bar display area" for indicating the location of the cyber code and a "two-dimensional code pattern" are displayed. Code pattern display area ". The code pattern display area is nxm
It is composed of cells arranged in a matrix (7 × 7 in the figure), and identification information can be given by expressing each cell in binary of white or black. However, the corner cells at the four corners of the code pattern display area are always black patterns not as identification information but as registration patterns. Cyber code recognition procedure
Binarizing the captured image; finding guide bar candidates from the binary image; searching for corner cells based on the position and direction of the guide bar; Decoding an image bitmap pattern in response to detecting a cell. Further, by checking the error bit, it is possible to confirm that a correct cyber code is included in the captured image, and to derive identification information and position information of the code. Further, based on the position of the corner cell, it is possible to calculate and compensate for the distortion caused by the inclination of the camera or the object. The details of the cyber code are also disclosed in, for example, Japanese Patent Application No. 10-184350 (“Image processing apparatus and method, and providing medium”) already assigned to the present applicant.

[Supplement] The present invention has been described in detail with reference to the specific embodiments. However, it is obvious that those skilled in the art can modify or substitute the embodiment without departing from the spirit of the present invention. That is, the present invention has been disclosed by way of example, and should not be construed as limiting. In order to determine the gist of the present invention, the claims described at the beginning should be considered.

[0142]

As described above in detail, according to the present invention,
It is possible to provide an excellent information providing system and an excellent information providing method capable of suitably providing information accompanying advertisement content such as a product supplier or an advertiser to be advertised.

Further, according to the present invention, excellent information can be easily obtained by the user based on the display contents of the poster advertisement, so that the user can easily reach the information accompanying the advertisement content such as the product supplier or the advertiser to be advertised. A providing system and an information providing method can be provided.

According to the information providing system and the information providing method of the present invention, the visibility which can be easily identified based on visual information such as cyber code and picture code is provided in a part of the advertisement display area such as the conventional paper poster. Just attach identification information,
More detailed information about advertising can be easily extracted. In addition, by connecting to the Internet via a local server or a provider, the mobile terminal can directly access a paper poster advertiser's homepage to acquire more detailed information.

Further, according to the information providing system and the information providing method according to the present invention, the user can use the information on the non-electronic advertising medium such as a paper poster to obtain a more detailed advertisement related to an advertiser's Web site or the like. Direct and easy access to electronic data content. Therefore, the relationship between the advertiser and the user becomes interactive. In addition, the advertiser is responsible for
By counting the accesses, it is possible to more reliably and efficiently grasp the reaction of the customer to the product or the product and the effect of the advertisement.

The information providing service can be further extended by linking a non-contact type interface constructed by the information providing system and the information providing method according to the present invention with a position information confirmation system such as a GPS (Global Positioning System). can do.

[0147] The information providing system and the information providing method according to the present invention provide a user of a portable terminal, an advertiser who handles commodities,
The effect can be given to each of the advertising agency handling the advertising content and the manufacturer of the portable terminal.

For example, the user of the portable terminal can easily record information relating to an advertisement such as a paper poster and easily (free of charge) more detailed information (images and voices can be obtained). In addition, incentives such as product discounts may be given by using advertisement information. Further, services such as online reservation on a mobile terminal may be provided by using the advertisement information.

[0149] Further, the advertiser can obtain a more active advertisement effect on the goods and services provided by the advertiser. Further, the advertisement effect can be quantitatively measured from the access count to the advertisement information and the like.

Further, the advertising agency can provide more effective services to the requested advertising agency business. In addition, by providing an access count to an advertising client such as an advertiser, the effect of an advertisement can be quantitatively proved. In addition, an area-limited service can be provided. Further, it is possible to improve the utilization rate and the customer attracting rate in a specific place for information acquisition, such as increasing the occupancy rate by vehicle advertisement.

[0151] Further, as the convenience of the portable terminal increases, the sales of this type of industrial product increases, which leads to business development. In addition, since the Internet usage rate is improved, Internet connection service businesses such as providers are also developed.

[Brief description of the drawings]

FIG. 1 is a diagram schematically showing a configuration of an information providing system 1 according to an embodiment of the present invention.

FIG. 2 is a diagram schematically showing a hardware configuration of a portable terminal 10 applied to the present invention.

FIG. 3 is a diagram schematically illustrating a data structure of a data request transmitted from the mobile terminal 10 to the local server 50.

FIG. 4 is a diagram schematically showing a GUI provided on a display screen of the mobile terminal 10 according to the embodiment.

FIG. 5 is a diagram illustrating an operation performed on the portable terminal 10 and the local server 50 when the Get One function is executed.

FIG. 6 is a diagram showing an example of an index table displayed on the display unit 13 of the mobile terminal 10 when Get All is executed.

FIG. 7 is a diagram illustrating an operation performed on the mobile terminal 10 and the local server 50 when the Get All function is executed.

FIG. 8 is a diagram illustrating an operation performed on the mobile terminal 10 and the local server 50 when the Retrieve function is executed.

FIG. 9 is a diagram schematically showing a state where a local server 50 is arranged in a global access area.

FIG. 10 is a flowchart showing a processing procedure for executing a database information providing service in the local server 50;

FIG. 11 is a diagram schematically showing a business alliance relationship between an advertiser, an advertising agency, and a provider.

FIG. 12 is a flowchart showing a processing procedure when the mobile terminal 10 requests data from a local access area such as a vehicle where the mobile base 50A of the local server 50 is located.

FIG. 13 is a flowchart showing a processing procedure for acquiring information through global access, that is, Internet connection via a provider, such as when a URL is selected on the index table of the portable terminal 10.

[Explanation of symbols]

 DESCRIPTION OF SYMBOLS 10 ... Portable terminal 11 ... Central processing part, 12 ... Storage part 13 ... Display part, 14 ... Input part 15 ... Camera 16 ... Short-distance wireless data communication part, 17 ... Mobile telephone communication part 50 ... Local server 50A ... Mobile base , 50B ... fixed base 80 ... provider

──────────────────────────────────────────────────続 き Continued on the front page (51) Int.Cl. ⁷ Identification symbol FI Theme coat ゛ (Reference) G06F 17/30 G06F 17/30 310Z 17/60 326 17/60 326 506 506 H04Q 7/20 H04Q 7/04 Z

Claims (33)

[Claims] 1. An information providing system for providing information contents attached to a paper medium in a moving environment, comprising: means for photographing visibility identification information formed on a paper medium; An information providing system, comprising: means for recognizing / analyzing the captured image according to (1) and converting the image into an identification code; and means for providing corresponding information content based on the converted identification code. 2. The paper medium is an advertisement medium such as a paper poster suspended inside a vehicle such as a train, and the information content accompanying the paper medium is a more detailed advertisement content such as a product related to the advertisement. 2. The information providing system according to claim 1, wherein the information providing system includes information such as an advertisement agency, a product acquisition location, and the like. 3. An information providing system for providing information contents attached to a paper medium, wherein the portable terminal device requests information contents attached to the paper medium based on photographing information of the paper medium installed in a moving environment. And a local server device that provides information content in response to a request from the mobile terminal device in the mobile environment. 4. The moving environment corresponds to a vehicle such as a train.
The portable terminal device can be carried by a user who gets in the vehicle, the paper medium is an advertisement medium such as a paper poster suspended inside a vehicle such as a train, and information content attached to the paper medium is The information providing system according to claim 3, further comprising information such as a more detailed advertisement content such as a product related to the advertisement, an advertising agency, and a product acquisition location. 5. The portable terminal device and the local server device are connected by using a short-distance wireless data communication function to request information contents and provide information contents. Information providing system described. 6. A portable terminal device, comprising: a photographing means for photographing visibility identification information formed on a paper medium; and a recognition / recognition image of the visibility identification information photographed by the photographing means. Analysis means for analyzing and converting to an identification code; local connection means for connecting to the local server device; data request means for transmitting a request for information content to the local server device using the local connection device; The information providing system according to claim 3, further comprising: a data receiving unit that receives information content from the local server device using a connection unit. 7. The data request means, wherein the data request means transmits an information content request including the identification code converted by the analysis means to the local server device.
7. The information providing system according to claim 6, wherein: 8. When the portable terminal device obtains valid visibility identification information by the photographing unit, the data requesting unit transmits an information content request including the identification code converted by the analysis unit. Is transmitted to the local server device, and when effective identification information of visibility is not obtained by the photographing unit, the data requesting unit sends an information content request not including the identification code converted by the analyzing unit. The information providing system according to claim 6, wherein the information is transmitted to the local server device. 9. The information providing system according to claim 6, wherein said data requesting unit requests said local server device to acquire information content provided on a wide area network. 10. The portable terminal device further comprises a connection unit using a mobile phone, and the data requesting unit requests the information providing server device connected via the mobile phone to acquire information contents. The information providing system according to claim 6, characterized in that: 11. The information according to claim 3, wherein the local server device is connected to a wide area network, and acquires and stores information contents attached to a paper medium from a server on the wide area network. Offer system. 12. The local server device according to claim 3, wherein the local server device manages index information including title information of a paper medium and location information of information contents attached to the paper medium on a network. Information provision system. 13. The local server device provides a corresponding information content to the portable terminal device in response to a data request including the identification code of the information content, and responds to the data request not including the identification code of the information content. 4. The information providing system according to claim 3, wherein index information is provided for all the information contents held as such. 14. An information providing method for providing information content attached to a paper medium in a moving environment, comprising: a step of photographing visibility identification information formed on a paper medium; An information providing method comprising: a step of recognizing and analyzing the captured image to convert the captured image into an identification code; and a step of providing corresponding information content based on the converted identification code. 15. The paper medium is an advertisement medium such as a paper poster suspended inside a vehicle such as a train, and the information content accompanying the paper medium is a more detailed advertisement content such as a product related to the advertisement. 15. The information providing method according to claim 14, further comprising information such as an advertisement agency, a product acquisition location, and the like. 16. An information providing method for providing information content attached to a paper medium, the method comprising: receiving a request for information content attached to the paper medium based on photographing information of the paper medium installed in a moving environment. And providing information content in response to the request in the mobile environment. 17. The moving environment corresponds to a vehicle such as a train, and the portable terminal device can be carried by a user who gets on the vehicle, and the paper medium is a paper medium suspended inside a vehicle such as a train. It is an advertising medium such as a poster, and the information content attached to the paper medium includes more detailed advertisement contents such as a product related to the advertisement, an advertising agency, information on a place where the product is obtained, etc. The information providing method according to claim 16. 18. An information providing method according to claim 16, wherein the information content request is received and the information content is provided by using a short-distance wireless data communication function. 19. A portable terminal device used in a mobile environment, comprising: photographing means capable of photographing visibility identification information formed on a paper medium; Analysis means for recognizing and analyzing the captured image of the identification information and converting it to an identification code; local connection means for connecting to a local server device existing in the same moving environment; and said local server device using said local connection means. A mobile terminal device comprising: a data request unit that transmits a request for information content; and a data reception unit that receives information content from the local server device using the local connection unit. 20. The paper medium is an advertisement medium such as a paper poster suspended inside a vehicle such as a train, and the information content accompanying the paper medium is a more detailed advertisement content such as a product related to the advertisement. 20. The mobile terminal device according to claim 19, further comprising information such as an advertisement agency, a product acquisition location, and the like. 21. The data requesting means according to claim 19, wherein said data requesting means transmits an information content request including the identification code converted by said analyzing means to said local server device. Mobile terminal device. 22. When effective identification information of visibility is obtained by the photographing means, the data request means sends an information content request including the identification code converted by the analysis means to the local server device. Transmitting, if the validity identification information is not obtained by the photographing unit, the data requesting unit transmits an information content request not including the identification code converted by the analysis unit to the local server device 20. The mobile terminal device according to claim 19, wherein: 23. The data request means for requesting the local server device to acquire information content provided on a wide area network.
10. The mobile terminal device according to 9. 24. The apparatus according to claim 19, further comprising a connection unit using a mobile phone, wherein said data requesting unit requests the information providing server device connected via the mobile phone to acquire information contents. A portable terminal device according to claim 1. 25. A local server device for providing information content relating to a paper medium in response to a request from said portable terminal device in a mobile environment, comprising: a local connection means for connecting to said mobile terminal device in said mobile environment; A content storage unit for storing and managing information content related to a paper medium; a data request receiving unit for receiving a request for information content from a mobile terminal device using the local connection unit; and a mobile terminal device using the local connection unit Request data transmitting means for transmitting information content to the local server device. 26. The paper medium is an advertisement medium such as a paper poster suspended inside a vehicle such as a train, and the information content accompanying the paper medium is a more detailed advertisement content such as a product related to the advertisement. 26. The local server device according to claim 25, wherein the local server device includes information such as an advertisement agency, a product acquisition location, and the like. 27. Further, there is provided network connection means for connecting to a wide area network, wherein said content storage means acquires information content accompanying a paper medium from a server on said wide area network and stores it. The local server device according to claim 25. 28. The apparatus according to claim 25, wherein said content storage means manages index information comprising title information of a paper medium and location information of information contents attached to the paper medium on a network. Local server device. 29. In response to a data request including an identification code of an information content, the request data transmission means retrieves the corresponding information content from the content storage means and transmits the information content to the portable terminal device to identify the information content. 3. The method according to claim 2, further comprising: transmitting index information on all information contents stored by the content storage unit in response to a data request not including a code.
6. The local server device according to 5. 30. A storage medium physically storing computer software written in a computer readable format so as to execute a process of providing information content attached to a paper medium in a mobile environment on a computer system. Wherein the computer software captures visibility identification information formed on a paper medium; recognizes and analyzes a captured image of the visibility identification information and converts the captured image into an identification code; Providing the corresponding information content based on the converted identification code. 31. A storage medium physically storing computer software written in a computer readable format so as to execute a process of providing information content attached to a paper medium on a computer system, the computer medium comprising: Receiving the information content request attached to the paper medium based on the shooting information of the paper medium installed in the moving environment; and providing the information content in response to the request in the moving environment. And a storage medium. 32. Computer software written in a computer readable format to execute a process for requesting information content on a computer system based on an image of a paper medium installed in a mobile environment and captured by a camera. A storage medium physically stored, wherein the computer software captures visibility identification information formed on a paper medium; and stores a captured image of the visibility identification information captured by the capturing unit. The method comprises the steps of recognizing / analyzing and converting to an identification code, transmitting a request for information content to a local server device existing in the same moving environment, and receiving information content from the local server device. A storage medium characterized by the above-mentioned. 33. A computer readable format for executing computer software written to execute a process of providing information content on a paper medium in response to a request from the portable terminal device in a mobile environment on a computer system. A storage medium physically stored, wherein the computer software stores and manages information content related to a paper medium; and receives a request for information content from a portable terminal device existing in the same moving environment. Transmitting an information content to the mobile terminal device.