JP2000224658A - Advertising service system using portable telephone terminal - Google Patents
Advertising service system using portable telephone terminalInfo
- Publication number
- JP2000224658A JP2000224658A JP11023030A JP2303099A JP2000224658A JP 2000224658 A JP2000224658 A JP 2000224658A JP 11023030 A JP11023030 A JP 11023030A JP 2303099 A JP2303099 A JP 2303099A JP 2000224658 A JP2000224658 A JP 2000224658A
- Authority
- JP
- Japan
- Prior art keywords
- advertisement
- information
- mobile phone
- communication area
- phone terminal
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
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- Information Retrieval, Db Structures And Fs Structures Therefor (AREA)
- Mobile Radio Communication Systems (AREA)
Abstract
Description
【０００１】[0001]
【発明の属する技術分野】本発明は、携帯電話端末を用
いた広告提供システムに関する。[0001] The present invention relates to an advertisement providing system using a portable telephone terminal.
【０００２】[0002]
【従来の技術及び発明が解決しようとする課題】広告提
供者がタイムリーに広告情報を需要者に伝達する手段と
して、ダイレクトメール、テレビや新聞等のメディアを
利用する方法等がある。一方、近年、携帯電話端末を利
用した情報伝達手段が急速に普及しているが、この携帯
電話端末を利用した広告情報の提供は実現されていな
い。携帯電話端末は通信エリア毎に通信が管理されるも
のであり、このような携帯電話端末の特徴を生かした広
告提供の実現が切望されている。2. Description of the Related Art As a means for an advertisement provider to transmit advertisement information to a customer in a timely manner, there is a method of using media such as direct mail, television and newspaper. On the other hand, in recent years, information transmission means using a mobile phone terminal has rapidly spread, but the provision of advertisement information using this mobile phone terminal has not been realized. The mobile phone terminal manages communication for each communication area, and there is a strong demand for providing advertisements utilizing such features of the mobile phone terminal.
【０００３】本発明は、上述する問題点に鑑みてなされ
たもので、以下の点を目的とするものである。 （１）携帯電話端末を用いた広告提供システムを実現す
る。 （２）特定地域に該地域の事情に合わせたタイムリーな
広告を提供する。[0003] The present invention has been made in view of the above-mentioned problems, and has the following objects. (1) An advertisement providing system using a mobile phone terminal is realized. (2) Provide a timely advertisement to a specific area according to the circumstances of the area.
【０００４】[0004]
【課題を解決するための手段】上記目的を達成するため
に、本発明では、第１の手段として、各通信エリア毎に
基地局によって通信が制御される携帯電話端末を用いた
広告提供システムにおいて、広告内容を示す広告情報に
広告対象とする広告対象通信エリアを付加して記憶する
広告情報記憶手段と、該広告情報記憶手段の記憶内容に
基づいて、対象通信エリア内に在圏する携帯電話端末に
広告情報に基づく内容の広告を前記基地局を介して送信
する広告提供手段とを具備する手段を採用する。In order to achieve the above object, the present invention provides, as a first means, an advertisement providing system using a portable telephone terminal whose communication is controlled by a base station for each communication area. An advertisement information storage unit for storing an advertisement information indicating an advertisement content with an advertisement target communication area added thereto, and a mobile phone located in the target communication area based on the storage content of the advertisement information storage unit. Advertisement providing means for transmitting an advertisement having contents based on the advertisement information to the terminal via the base station is adopted.
【０００５】また、第２の手段として、上記第１の手段
において、広告情報を文字情報とし、該文字情報を携帯
電話端末に備えられた液晶ディスプレイに表示させると
いう手段を採用する。[0005] As a second means, in the first means, the advertisement information is converted into character information, and the character information is displayed on a liquid crystal display provided in a portable telephone terminal.
【０００６】さらに、第２の手段として、上記第２の手
段において、文字情報を補足するための音声情報を記憶
する音声情報記憶手段を設け、携帯電話端末の要求に応
じて音声情報記憶手段から音声情報を読み出して携帯電
話端末に送信するように広告提供手段を構成するという
手段を採用する。Further, as a second means, in the second means, there is provided voice information storage means for storing voice information for supplementing character information, and the voice information storage means is provided in response to a request from the portable telephone terminal. Means is employed in which the advertisement providing means is configured to read out the voice information and transmit it to the mobile phone terminal.
【０００７】[0007]
【発明の実施の形態】以下、図面を参照して、本発明に
係わる携帯電話端末を用いた広告提供システムの一実施
形態について説明する。DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS An embodiment of an advertisement providing system using a portable telephone terminal according to the present invention will be described below with reference to the drawings.
【０００８】図１は、本実施形態のシステム構成図であ
る。この図において、１〜３は携帯電話サービスにおけ
る通信エリア、４は広告提供事業者、５〜７はユーザが
所持する携帯電話端末、８は通信エリア２を管轄する基
地局、９は基地局８を含む複数の基地局の通信を中継す
る交換局（広告提供手段）、１０はこの交換局９に接続
された文字情報データベース（広告情報記憶手段）、１
１は同じく交換局９に接続された音声情報データベース
（音声情報記憶手段）、１２は文字情報データベースに
文字情報を登録するための運用端末である。FIG. 1 is a system configuration diagram of the present embodiment. In this figure, 1 to 3 are communication areas in a mobile phone service, 4 is an advertisement provider, 5 to 7 are mobile phone terminals owned by the user, 8 is a base station that controls the communication area 2, and 9 is a base station 8 Exchanges (advertisement providing means) for relaying communications of a plurality of base stations, including: a character information database (advertisement information storage means) connected to the exchange 9;
Reference numeral 1 denotes a voice information database (voice information storage means) also connected to the exchange 9; and 12, an operation terminal for registering character information in the character information database.
【０００９】これら各構成要素のうち、基地局８、交換
局９、文字情報データベース１０、音声情報データベー
ス１１及び運用端末１２は、通信事業者によって管理運
営されるものである。また、通信エリア１〜３、携帯電
話端末５〜７、基地局８及び交換局９の概要は周知あ
り、ここでは詳細説明を省略するが、文字情報データベ
ース１０、音声情報データベース１１及び運用端末１２
は、本実施形態特有の構成要素である。なお、本実施形
態の場合、携帯電話端末５〜７は、各々に液晶ディスプ
レイ５ａ〜７ａを備えたものである。[0009] Among these components, the base station 8, the exchange 9, the character information database 10, the voice information database 11, and the operation terminal 12 are managed and operated by a communication carrier. The outlines of the communication areas 1 to 3, the mobile phone terminals 5 to 7, the base station 8 and the exchange 9 are well known, and detailed description is omitted here, but the character information database 10, voice information database 11, and operation terminal 12
Are components specific to the present embodiment. In the case of the present embodiment, the mobile phone terminals 5 to 7 include liquid crystal displays 5a to 7a, respectively.
【００１０】文字情報データベース１０は、広告提供事
業者４が上記ユーザに提供しようとする広告の文字情報
（広告情報）及び後述する付帯情報を蓄積するデータベ
ースである。上記文字情報は、通信事業者が広告提供事
業者４の依頼を受けて、運用端末１２を用いて文字情報
データベース１０に登録される。The character information database 10 is a database for storing character information (advertisement information) of advertisements to be provided to the user by the advertisement provider 4 and additional information described later. The character information is registered in the character information database 10 by using the operation terminal 12 when the communication carrier receives a request from the advertisement provider 4.
【００１１】音声情報データベース１１は、上記文字情
報を補足するための音声情報を蓄積するデータベースで
ある。運用端末１２は、上記文字情報と共に、これらを
広告として提供するための付帯情報を文字情報データベ
ース１０に登録するものである。The voice information database 11 is a database for storing voice information for supplementing the character information. The operation terminal 12 registers, in the character information database 10, additional information for providing these as an advertisement together with the character information.
【００１２】上記付帯情報としては、例えば広告提供事
業者を特定するための広告提供事業者情報、広告対象と
する通信エリア（広告対象通信エリア）を示す通信エリ
ア情報、広告期間を示す広告期間情報等がある。本実施
形態では、広告提供事業者４は、広告を流す通信エリア
を指定して、通信事業者に文字情報あるいは音声情報に
よる広告の実施を依頼する。The supplementary information includes, for example, advertisement provider information for specifying an advertisement provider, communication area information indicating a communication area to be advertised (advertisement communication area), and advertisement period information indicating an advertisement period. Etc. In the present embodiment, the advertisement provider 4 specifies a communication area in which the advertisement is to be passed, and requests the communication provider to execute the advertisement using text information or audio information.
【００１３】例えば、広告提供事業者４は、図示するよ
うに通信エリア２内に所在しているので、該通信エリア
２を広告対象通信エリアとして、また公告期間を指定し
て通信事業者との間で広告契約を結ぶことにより、自ら
が所在する限定された地域に対してタイムリーに広告を
流すことができる。For example, since the advertisement provider 4 is located in the communication area 2 as shown in the figure, the advertisement area 4 is designated as a communication area to be advertised, and a public notice period is designated to communicate with the communication provider. By signing an advertising contract between them, it is possible to timely advertise in a limited area where they are located.
【００１４】次に、本広告提供システムの動作につい
て、図２を参照して説明する。まず、広告提供事業者４
は、通信事業者との間で広告契約（Ａ１）を結ぶ。通信
事業者は、この広告契約（Ａ1）に基づいてユーザに提
供する広告の文字情報を運用端末１２を用いて登録処理
（Ａ２）を行うことにより、文字情報データベース１０
に当該広告の内容である文字情報を文字情報データベー
ス１０に登録（Ａ３）する。Next, the operation of the present advertisement providing system will be described with reference to FIG. First, advertisement provider 4
Sign an advertising contract (A1) with a telecommunications carrier. The telecommunications carrier performs a registration process (A2) using the operation terminal 12 on the character information of the advertisement provided to the user based on the advertisement contract (A1), and thereby the character information database 10
The character information, which is the content of the advertisement, is registered in the character information database 10 (A3).
【００１５】この時、文字情報データベース１０に登録
される情報は、広告内容である文字情報の他に、広告対
象である通信エリア情報（例えば通信エリア２）、広告
提供事業者情報、広告期間等である。ここで、広告提供
事業者４が音声による広告を希望する場合には、広告提
供事業者４が自ら音声情報データベース１１にアクセス
して広告に係わる音声情報の入力（Ａ４）を行うことに
より、音声情報データベース１１に音声情報の蓄積（Ａ
５）を行うことができる。At this time, the information registered in the character information database 10 includes, in addition to the character information as the contents of the advertisement, communication area information to be advertised (for example, communication area 2), advertisement provider information, advertisement period, and the like. It is. Here, when the advertisement provider 4 desires the advertisement by voice, the advertisement provider 4 accesses the voice information database 11 and inputs the voice information related to the advertisement (A4), whereby the voice is input. Storage of voice information in the information database 11 (A
5) can be performed.
【００１６】このように文字情報データベース１０に登
録された文字情報と付帯情報、及び音声情報データベー
ス１１に蓄積された音声情報に基づいて、以下のように
広告が行われる。なお、以下の説明では、広告対象通信
エリアとして通信エリア２が指定されている場合につい
て説明する。Based on the character information and supplementary information registered in the character information database 10 and the sound information stored in the sound information database 11, an advertisement is performed as follows. In the following description, a case where the communication area 2 is specified as the advertisement target communication area will be described.
【００１７】文字情報による広告を通信エリア２に対し
て行う場合、通信エリア２内のユーザの携帯電話端末６
が無線信号（位置登録、発信信号、終話時の解放信号）
を基地局８に送信すると、交換局９は、この無線信号に
基づいて当該携帯電話端末６が在圏している通信エリア
２が文字情報データベース１０に登録された上記通信エ
リア情報（通信エリア２を広告対象として指定する情
報）に該当するか否かを比較判定（Ａ６）する。When an advertisement using character information is issued to the communication area 2, the mobile phone terminal 6 of a user in the communication area 2
Is a wireless signal (location registration, outgoing signal, release signal at the end of call)
Is transmitted to the base station 8, the exchange 9 transmits, based on the radio signal, the communication area information (communication area 2) in which the communication area 2 where the mobile phone terminal 6 is located is registered in the character information database 10. Is determined (A6).
【００１８】この場合、両者は一致するので、交換局９
は、文字情報データベース１０から広告提供事業者４の
広告内容である文字情報を読み出し（Ａ７）、この文字
情報を返信信号（Ａ８）に編集して基地局８経由で携帯
電話端末６に送信し、その液晶ディスプレイ６ａに表示
させる（Ａ９）。この結果、当該携帯電話端末６のユー
ザは、液晶ディスプレイに表示された文字情報による広
告を確認することができる。In this case, since they match, the exchange 9
Reads out the character information that is the advertisement content of the advertisement provider 4 from the character information database 10 (A7), edits the character information into a reply signal (A8), and transmits it to the mobile phone terminal 6 via the base station 8. Is displayed on the liquid crystal display 6a (A9). As a result, the user of the mobile phone terminal 6 can check the advertisement based on the character information displayed on the liquid crystal display.
【００１９】この文字情報による広告を確認したユーザ
が、例えば当該広告についてさらに詳しい情報を取得し
たい場合には、携帯電話端末６を用いて液晶ディスプレ
イ６ａの文字情報に示されたアクセス番号に電話をかけ
ることにより、音声情報データベース１１に蓄積された
広告提供事業者４の音声情報を再生（Ａ１０）させこと
ができる。この音声情報は、交換局９にて返信信号（Ａ
１１）に変換されて携帯電話端末６に送信されて音声再
生される（Ａ１２）。When the user who confirms the advertisement based on the character information wants to obtain more detailed information on the advertisement, for example, he calls the access number indicated by the character information on the liquid crystal display 6a using the mobile phone terminal 6. This allows the audio information of the advertisement provider 4 stored in the audio information database 11 to be reproduced (A10). This voice information is sent to the exchange 9 by a return signal (A
11), transmitted to the mobile phone terminal 6, and played back (A12).
【００２０】本実施形態によれば、１つあるいは複数の
通信エリアに限定して、当該通信エリアに在圏する携帯
電話端末に文字あるは音声にて広告を提供することがで
きる。したがって、特定地域に該地域の事情に合わせた
タイムリーな広告を提供することができる。また、広告
提供事業者４が広告にかける経費と広告の効果とを勘案
して広告対象とする通信エリアを選定することができ
る。さらに、例えばある通信エリア内でイベントが実施
されているような場合、当該通信エリア内あるいはこれ
に隣接する通信エリアに当該イベントの広告を流すこと
により、集客効果を狙うことができる。According to the present embodiment, an advertisement can be provided by text or voice to a portable telephone terminal located in a communication area limited to one or a plurality of communication areas. Therefore, it is possible to provide a specific area with a timely advertisement adapted to the circumstances of the area. In addition, the communication area to be advertised can be selected in consideration of the cost of the advertisement provided by the advertisement provider 4 and the effect of the advertisement. Further, for example, when an event is performed in a certain communication area, an advertisement of the event is displayed in the communication area or in a communication area adjacent to the communication area, so that an effect of attracting customers can be aimed at.
【００２１】なお、本発明は上記実施形態に限定される
ものではなく、以下のような変形が考えられる。すなわ
ち、報知チャネルを利用して広告を携帯電話端末に送信
することが考えられる。報知チャネルは、携帯電話端末
への着信の際に、その携帯電話端末を呼び出すために基
地局から送信される呼出信号（一斉呼出信号又はページ
ング信号と呼ぶ）の送信に用いられるものである。この
呼出信号に文字情報や音声情報（広告情報）を付加する
ことにより、上記実施形態におけるユーザの操作（位置
登録、発信信号、終話時の解放信号の送信操作）を必要
とすることなく、着信時に携帯電話端末の液晶ディスプ
レイに広告を表示することができる。Note that the present invention is not limited to the above embodiment, and the following modifications can be considered. That is, it is conceivable to transmit an advertisement to a mobile phone terminal using a notification channel. The broadcast channel is used for transmitting a call signal (referred to as a paging signal or a paging signal) transmitted from a base station to call the mobile phone terminal when the mobile phone terminal receives a call. By adding character information and voice information (advertisement information) to the call signal, the user operation (location registration, transmission signal, transmission operation of release signal at the end of call) in the above embodiment is not required, An advertisement can be displayed on a liquid crystal display of a mobile phone terminal when a call is received.
【００２２】[0022]
【発明の効果】以上説明したように、本発明に係わる携
帯電話端末を用い広告提供システムは、以下のような効
果を奏する。As described above, the advertisement providing system using the portable telephone terminal according to the present invention has the following effects.
【００２３】（１）各通信エリア毎に基地局によって通
信が制御される携帯電話端末を用いた広告提供システム
において、広告内容を示す広告情報に広告対象とする広
告対象通信エリアを付加して記憶する広告情報記憶手段
と、該広告情報記憶手段の記憶内容に基づいて、対象通
信エリア内に在圏する携帯電話端末に広告情報に基づく
内容の広告を基地局を介して送信する広告提供手段とを
具備するので、広告対象通信エリアとして指定された通
信エリア内に在圏する携帯電話端末に広告を提供するこ
とができる。(1) In an advertisement providing system using a mobile phone terminal whose communication is controlled by a base station for each communication area, an advertisement target communication area to be advertised is added to advertisement information indicating the contents of the advertisement and stored. Advertisement information storage means, and advertisement providing means for transmitting, via a base station, an advertisement based on the advertisement information to a mobile phone terminal located in the target communication area based on the storage content of the advertisement information storage means. , It is possible to provide an advertisement to a mobile telephone terminal located in a communication area designated as a communication area to be advertised.
【００２４】（２）広告情報を文字情報とし、該文字情
報を携帯電話端末の液晶ディスプレイに表示させるの
で、携帯電話端末に文字として広告を提供することがで
きる。(2) Since the advertisement information is character information and the character information is displayed on the liquid crystal display of the portable telephone terminal, the advertisement can be provided to the portable telephone terminal as characters.
【００２５】（３）文字情報を補足するための音声情報
を記憶する音声情報記憶手段を備え、広告提供手段は、
携帯電話端末の要求に応じて音声情報記憶手段から音声
情報を読み出して携帯電話端末に送信するので、広告の
内容をさらに詳しく知らせることができる。(3) Speech information storage means for storing speech information for supplementing the text information is provided.
Since the voice information is read from the voice information storage means and transmitted to the mobile phone terminal in response to a request from the mobile phone terminal, the contents of the advertisement can be notified in more detail.
【図１】 本発明の一実施形態の機能構成を示すシステ
ム構成図である。FIG. 1 is a system configuration diagram showing a functional configuration of an embodiment of the present invention.
【図２】 本発明の一実施形態の動作を説明するための
説明図である。FIG. 2 is an explanatory diagram for explaining an operation of one embodiment of the present invention.
１〜３……通信エリア ４……広告提供事業者 ５〜７……携帯電話端末 ５ａ〜７ａ……液晶ディスプレイ ８……基地局 ９……交換局（広告提供手段） １０……文字情報データベース（広告情報記憶手段） １１……音声情報データベース（音声情報記憶手段） １２……運用端末 1-3 Communication area 4 Advertising provider 5-7 Mobile phone terminal 5a-7a Liquid crystal display 8 Base station 9 Switching center (advertisement providing means) 10 Character information database (Advertisement information storage means) 11 Voice information database (voice information storage means) 12 Operation terminal
Claims (3)
通信が制御される携帯電話端末（５〜７）を用いた広告
提供システムであって、 広告内容を示す広告情報に広告対象とする広告対象通信
エリア（２）を付加して記憶する広告情報記憶手段（１
０）と、 該広告情報記憶手段（１０）の記憶内容に基づいて、対
象通信エリア（２）内に在圏する携帯電話端末（６）に
広告情報に基づく内容の広告を前記基地局（８）を介し
て送信する広告提供手段（９）と、 を具備することを特徴とする携帯電話端末を用いた広告
提供システム。An advertisement providing system using mobile phone terminals (5 to 7) whose communication is controlled by a base station (8) for each communication area, wherein advertisement information indicating advertisement content is targeted for advertisement. Advertising information storage means (1) for adding and storing an advertising target communication area (2)
0), based on the storage contents of the advertisement information storage means (10), an advertisement having the content based on the advertisement information is sent to the mobile phone terminal (6) located in the target communication area (2). An advertisement providing system using a mobile phone terminal, comprising: an advertisement providing means (9) for transmitting the advertisement through a mobile phone terminal.
話端末（６）に備えられた液晶ディスプレイ（６ａ）に
表示させることを特徴とする請求項１記載の携帯電話端
末を用いた広告提供システム。2. The advertisement provision using a mobile phone terminal according to claim 1, wherein the advertisement information is text information and is displayed on a liquid crystal display (6a) provided in the mobile phone terminal (6). system.
を記憶する音声情報記憶手段（１１）を備え、広告提供
手段（９）は、携帯電話端末（６）の要求に応じて音声
情報記憶手段（１１）から音声情報を読み出して携帯電
話端末（６）に送信することを特徴とする請求項２記載
の携帯電話端末を用いた広告提供システム。3. An audio information storage means (11) for storing audio information for supplementing the character information, wherein the advertisement providing means (9) stores the audio information in response to a request from the mobile phone terminal (6). 3. The advertisement providing system using a mobile phone terminal according to claim 2, wherein the voice information is read out from the means (11) and transmitted to the mobile phone terminal (6).
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| JP11023030A JP2000224658A (en) | 1999-01-29 | 1999-01-29 | Advertising service system using portable telephone terminal |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| JP11023030A JP2000224658A (en) | 1999-01-29 | 1999-01-29 | Advertising service system using portable telephone terminal |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| JP2000224658A true JP2000224658A (en) | 2000-08-11 |
Family
ID=12099087
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| JP11023030A Pending JP2000224658A (en) | 1999-01-29 | 1999-01-29 | Advertising service system using portable telephone terminal |
Country Status (1)
| Country | Link |
|---|---|
| JP (1) | JP2000224658A (en) |
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| WO2002005582A1 (en) * | 2000-07-10 | 2002-01-17 | Lee Gab Woo | Advertising method and apparatus therefor on internet and mobile communication system |
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