KR100367566B1 - Advertising method utilizing a mobile communication phone - Google Patents

Abstract

The present invention relates to an advertisement method using an LCD screen of a mobile communication terminal.

In the advertising method using the LCD screen of the mobile communication terminal according to the present invention, the mobile communication terminal user joining the mobile communication advertising company advertising service member, the user turning on the mobile communication terminal, the mobile communication advertising The main server of the company checks the radio signal of the mobile communication terminal of the user transmitted to the location information server to detect the location base station of the user, the main server of the mobile communication advertising company corresponding to the radio signal of the user Confirming the identity of the user by the terminal number of the user, wherein the main server of the mobile communication advertising company is configured to display a first advertisement such as goods and services suitable for the current time and user's location with the user's location base station; Place-specific optics where products, services and telephone numbers are entered Withdrawal from the DB, the time-based advertising DB, which stores the products and services whose advertising effects are affected by time, and the customer-specific advertising DB in which demographic information, symbols, and hobbies of customers are input, The main server transmits the retrieved first advertisement to the LCD screen of the user's mobile communication terminal, the main server of the mobile communication advertising company is associated with the first advertisement and a second advertisement that is a complementary material in the base station Enter the advertisement DB by place where the product, service contents, phone number, etc. are entered, the advertisement DB by time where the products and services are affected by the effect of time, and the demographic information, symbols, and hobbies of customers. Withdrawing from the customer-specific advertisement DB and the mobile communication advertisement company sends the second advertisement to the mobile communication terminal of the user. It characterized by comprising the step of transmitting to the liquid crystal display.

Therefore, the mobile communication terminal users are located within the radius of the current device station, and classified advertisements for products and services that are easily and quickly accessible by time zone, differentiated transmissions according to the propensity of the customers, and the response of the exposed customers. Depending on the degree, it is highly correlated with the primary advertisement in real time, and the advertisement of supplement products and services that can increase the advertising effect in real time can maximize the advertising effect and increase the advertiser's sales.

Description

Advertising method using a LCD screen of a mobile communication terminal {Advertising method utilizing a mobile communication phone}

The present invention relates to an advertisement method using an LCD screen of a mobile communication terminal, and more particularly, a text or picture advertisement associated with a mobile station in consideration of a base station, a terminal owner's personal information and a time zone of a mobile communication terminal owner exists. It relates to an advertising method using the LCD screen of the mobile communication terminal to continuously provide to the mobile terminal owner.

In recent years, the supply of mobile communication terminals such as PCS has been explosively increasing, and according to the high quality of mobile communication terminals, mobile communication base stations do not merely provide voice calls but various contents such as stocks, weather, sports, entertainment and current affairs. It provides (Contents).

In addition, the mobile communication base station provides a variety of advertisements provided by the advertiser to the mobile communication terminal owner through the mobile communication network to help the convenience of the terminal owner.

In the conventional advertising method using a mobile terminal, as described in Korean Patent Application No. 11,754, 1999, at the request of a terminal user, a communication system user listens to a voice commercial provided by a communication operator to reduce a communication fee. Select and provide a voice advertisement program suitable for the current location and personal information of the terminal user, and when the terminal user terminates the reception of the advertisement program, recalls a free call service time corresponding to the number of advertisement programs received. Disclosed is a technique for accumulating in a charging account of a terminal user.

However, in the conventional advertising method using a mobile terminal, the terminal user is provided with a voice advertisement considering only the current location and personal information of the terminal owner at the request of the terminal user. There was a problem in that the advertisement effect is lowered because indiscriminate advertisements are provided. In other words, if you provide advertising in the morning, hob home advertising and electronic entertainment game, etc. in the morning time will not only cause a sense of rejection to the user, but rather the problem of falling advertising effect.

In addition, the conventional advertising method using a mobile terminal has a problem in that the advertisement effect is lowered because the advertisement provided to the terminal user is not related. In other words, by providing product and service advertisements that are related and complementary to each other, such as automobile advertisements, automobile insurance advertisements, and gas station advertisements, the advertisement effect can be enhanced and the synergy effect can be maximized through mutual advertisements. Is an element There is a problem in that the advertisement effect is lowered because advertisements irrelevant such as advertisements for automobiles and securities companies are provided indiscriminately to the user of the mobile communication terminal without consideration.

In addition, the conventional advertising method using a mobile communication terminal has a problem in that the advertising effect is lowered because the text, icons, and video ads that are recently received in the spotlight by the new generation are not provided by the voice of the terminal user.

Disclosure of the Invention An object of the present invention is to provide an advertisement method using an LCD screen of a mobile communication terminal that can provide an optimal text, icon, and video advertisement to a mobile communication terminal user in consideration of the current location, personal information, and time zone of the terminal owner. There is.

Another object of the present invention is to provide a mobile communication terminal that can increase the advertising effect by providing a continuous, real-time text, icon, and video advertising to the owner of the mobile terminal to maximize the synergy effect of the advertisement by acting as an associated and complementary To provide an advertising method using the LCD screen.

1 is a block diagram of a communication system for explaining an advertising method using a liquid crystal screen of a mobile communication terminal according to the present invention.

2 is a view for explaining a cell region constituting a specific region.

3 is a flowchart illustrating an advertisement method using an LCD screen of a mobile communication terminal according to an embodiment of the present invention.

4 is a flowchart illustrating a flow when a user who receives an advertisement visits an advertiser store according to an embodiment of the present invention.

5 is a diagram illustrating a hierarchical structure of an advertisement provided to a mobile communication terminal user according to an embodiment of the present invention.

6 is a view for explaining an example of providing an associated advertisement to a mobile communication terminal user according to an embodiment of the present invention.

※ Explanation of symbols for main parts of drawing

2: mobile communication advertising company 10: mobile communication terminal

12 base station 14 switching center

16: main server 18: location information server

20: advertising DB by place 22: advertising DB by time zone

24: customer DB DB 26: customer DB

Advertising method using the LCD screen of the mobile communication terminal according to the present invention for achieving the above object,

Registering a mobile communication terminal user as an advertisement providing service member to a mobile communication advertising company; Turning on the mobile communication terminal by the user; Detecting, by the main server of the mobile communication advertising company, a base station where the user is located by checking a radio signal of the mobile communication terminal of the user transmitted to a location information server; Checking, by the main server of the mobile communication advertising company, the identity of the user by the terminal number of the user corresponding to the wireless signal of the user; The main server of the mobile communication advertising company is a place where the product, service contents, telephone number, etc. are inputted to the base station in which the user is located and the first advertisement such as goods and services suitable for the current time and user's identity for each type of business in the base station. Withdrawal from the advertisement DB for each advertisement, the advertisement DB for each time zone in which the products and services whose effects are influenced by time are stored, and the advertisement DB for each client in which demographic information, preferences, hobbies, etc. of the customer are input; Transmitting, by the main server of the mobile communication advertising company, the drawn first advertisement to the LCD screen of the user's mobile communication terminal; The main server of the mobile communication advertising company has a second advertisement that is closely related to the first advertisement and serves as a complementary material, the advertisement DB for each place where the products, service contents, phone numbers, etc. are entered in the base station. Withdrawing from the advertisement DB for each time slot in which the goods and services affected by the information are stored and the demographic information, the preference, the hobby, etc. of the customer are input; And transmitting, by the mobile communication advertising company, the second advertisement to the LCD screen of the user's mobile communication terminal.

The user who receives the first advertisement or the second advertisement may visit the advertiser's store of the first advertisement or the second advertisement to purchase a product and separately earn predetermined points according to a simple visit.

The user who receives the first advertisement or the second advertisement may earn a predetermined point when the user visits the advertiser's store of the first advertisement or the second advertisement and purchases a product.

In addition, the advertiser transmits the product buyer information to the main server of the mobile communication advertising company, the main server of the mobile communication advertising company can send an electronic coupon to the mobile communication terminal.

In addition, the main server of the mobile communication company may further provide a third advertisement, such as goods and services that are closely related to the product and serve as a complementary material, to the mobile communication terminal.

In addition, the first advertisement, the second advertisement, and the third advertisement may include text, icon, and video advertisement. In succession, a series of ads will continue to deliver mutual synergy.

And presenting a predetermined requirement and question on the LCD screen of the customer's mobile phone together with the first advertisement, the second advertisement, and the third advertisement, wherein the customer inputs a response to the predetermined requirement through a shortcut key of the mobile phone. Transmitting the input signal to the server of the mobile communication advertising company through the mobile communication base station; checking the correct answer according to the requirements and the question of the signal sent by the customer; and transmitting the result and the coupon to the customer. Predetermined games that perform the steps are provided so that a predetermined point is accumulated according to the result of the game.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram of a mobile communication terminal advertisement providing system for explaining an advertising method using a mobile communication terminal according to the present invention.

Referring to FIG. 1, a mobile communication terminal 10 such as a PCS and a base station 12 can be connected by a wireless signal, and the exchange station 14 of the base station 12 and the mobile communication advertising company 2 is wired. Is connected.

The switching center 14 and the location information server 18 and the main server 16 are connected. Here, the location information server 18 and the main server 16 which store the location of the user of the mobile communication terminal 10 by using the HLR (Home Locatiom Resister) are also connected.

In addition, the main server 16 has a place-specific advertising DB 20, which is a product, service content, telephone number, etc. for each type of industry within the base station, the time-based advertising DB is stored time-dependent products and services (22) and the customer-specific advertising DB 24, in which the demographic information, symbols, and hobbies of the customer are input, the terminal number of the customer, the name, address, age, gender, hobbies, occupation and interests of the customer, etc. Customer DB 26 is stored is also provided with the personal information. Here, as shown in FIG. 2, the specific region is divided into cells A to F and each base station 12 is installed in each cell of cells A to F. Thus, the user of the mobile communication terminal 10 is installed in each cell. The base station 12 is to be able to receive a good call.

As shown in FIG. 5, the advertisement DB 20 for each place is suitable for being provided to a specific place such as a financial district, a school district, an entrepreneur, a cultural district, and an entertainment district within a radius of a base station where the user of the mobile communication terminal 10 is located. Product and service advertisements, such as financial, academic, general, cultural, and entertainment industries, are classified and stored separately, and the advertisements for each time zone (22) include product and service advertisements suitable for each time zone such as morning, afternoon, evening, and late night. Effectively divided and classified and stored, the customer-specific advertising DB 24 is separately stored product and service advertisements are individually stored according to the preferences and desires of customers considering age, hobbies, gender and occupation.

3 is a flowchart illustrating an advertisement method using a mobile communication terminal according to an embodiment of the present invention.

In the advertisement method using the mobile communication terminal according to the present invention, first, in step S2, the user of the mobile communication terminal 10 registers as a member to receive an advertisement from the mobile communication advertising company 2. At this time, the customer who registers as a member of the advertising service of the mobile communication advertising company 2 should fill out a membership application form containing personal information such as the name, address, age, gender, hobbies, occupation and interest of the customer. The personal information is stored in the customer DB 26.

Next, in step S4, the user of the mobile communication terminal 10 turns on the mobile communication terminal 10. In this case, the base station 12 covering a specific cell of a specific region checks the radio signal transmitted from the mobile communication terminal 10 and checks the basic number of the mobile terminal 10 such as unique number, date, time and day of the week. Maintain communication standby status by providing information.

Subsequently, the user of the wireless mobile communication terminal 10 is located in a cell of a specific region within a specific base station by a radio signal transmitted to the location information server 18 through the base station 12 and the switching center 14 in step S6. Is detected and the detected positional information is transmitted to the main server 16.

Next, in step S8, the main server 16 withdraws the terminal number of the wireless mobile communication customer corresponding to the radio signal transmitted through the base station 12 and the exchange station 14 from the customer DB 26 to the wireless mobile communication terminal. (10) Verify your identity.

Subsequently, in step S10, the main server 16 is a product and service advertisement, the advertisement suitable for the current time zone and the first advertisement most suitable for the user's identity, that is, the user whose identity is most easily accessible from the user's location, that is, the base station. Location-specific advertising DB (20) where goods, service contents, phone numbers, etc. are entered for each type of industry within, time-based advertising DB (22) storing goods and services whose effects are influenced by time, and demographics of customers Among the plurality of advertisements stored in the customer-specific advertisement DB 24 into which information, preferences, hobbies, and the like are input, a first advertisement intersecting with each other is drawn out.

Next, in step S12, the main server 16 provides the first advertisement drawn out to the liquid crystal display 10 of the wireless mobile communication terminal through the exchange station 14 and the base station 12 to receive the first advertisement. It becomes possible. Here, the main server 16 transmits the first advertisement and at the same time provides the mobile communication terminal 10 with a predetermined game type such as scissors, a rock, a bo game, and a question requiring the customer to participate, resulting in a game. And according to the execution result for the customer's requirements may be to earn a predetermined point to the user of the wireless mobile communication terminal 10.

Subsequently, in step S14, the main server 16 provides a second advertisement associated with the first advertisement provided to the user and serves as a complementary material, and the advertisements for each place where goods, service contents, phone numbers, etc. are input for each type of business within the base station. (20) any one of the time-based advertising DB 22 stores goods and services whose advertising effects are influenced by time, and the customer-specific advertising DB 24 into which demographic information, preferences, hobbies, etc. of customers are input. Withdraw from

Finally, in step S16, the main server 16 provides the withdrawn second advertisement to the liquid crystal display 10 of the wireless mobile communication terminal through the switching center 14 and the base station 12, so that the user provides the second advertisement. I can receive it.

4 is a flowchart illustrating a flow when a user who receives an advertisement visits an advertiser store according to an embodiment of the present invention.

Referring to FIG. 4, as described above, the user of the mobile communication terminal 10 having received the first advertisement or the second advertisement from the mobile communication advertising company 2 visits the store of the advertiser in step S20. At this time, when it is confirmed that the user of the mobile communication terminal 10 visits the advertisement store by viewing (exposure) of the advertisement, the advertiser store immediately adds a predetermined earning point.

Next, in step S22, the user of the mobile communication terminal 10 purchases a predetermined product in the advertiser store.

Subsequently, in step S24, the advertiser recognizes that the user of the mobile communication terminal 10 visits the advertiser store by the advertisement and receives the advertisement, the personal information of the user of the mobile communication terminal 10, the mobile communication terminal number, and the like. And earn certain points. The points may be provided to the user of the mobile communication terminal 10 to visit the advertiser store next time in cash or goods if a certain point is earned. In addition, the points may be divided into users of the mobile communication terminal 10 visiting the advertiser store and the users of the mobile communication terminal 10 visiting the advertiser store and purchasing a product, respectively, to accumulate predetermined points.

Next, in step S26, the advertiser transmits and inputs the purchased article, personal information, mobile communication terminal number, etc. of the mobile communication terminal user to the main server 16 of the mobile communication advertising company 2. Here, the transmission may be input by using a mobile communication network or a payment system of the Internet or a credit card company.

Subsequently, in step S28, the main server 16 of the mobile communication advertising company 2 stores the payment means, the purchase article information, the purchase time, the purchase branch, the base station, etc. of the mobile communication terminal user transmitted from the advertiser and the main server 16. Stored in the connected customer DB (26), and transmits the electronic coupon to the user of the mobile communication terminal (10). Here, when the user of the mobile communication terminal 10 pays with a credit card, the mobile telecommunication advertising company 2 may allow the credit card company's points to be added and accumulated by an agreement with the credit card company instead of the electronic coupon.

Finally, in step S30, the main server 14 of the mobile communication advertising company 2 is associated with the products purchased by the user of the mobile communication terminal 10 in the advertiser store and serves as an adjunct to each other within the base station. Place-specific advertisement DB (20) where goods, service contents, phone number, etc. are input, time-based advertisement DB (22) storing goods and services whose effects are influenced by time, demographic information and symbols of customers, Withdrawal is sent from any one of the customer-specific advertising DB 24 that the hobby is input.

Therefore, according to the present invention, the advertisement effect is increased by receiving the advertisement suitable for the user's location, time, and the identity of the mobile terminal user, and the advertisement is further real-time by continuously providing the supplementary advertisement associated with the advertisement previously provided to the mobile terminal user. As the effect is increased, the point or the electronic coupon is given to the mobile communication terminal user when purchasing the product at the advertiser store, thereby increasing the purchase of the advertiser store product of the mobile communication terminal user, thereby increasing the sales of the advertiser store.

In addition, it is possible to increase sales by maintaining active marketing activities by responding to customer responses in real time. In other words, database information of the next advertisement is sent according to the store visit and product purchase to provide marketing information necessary for the products and services to be developed next, and this data is analyzed by region, time zone, and customer. It can also be used as marketing information.

Although the present invention has been described in detail only with respect to the described embodiments, it will be apparent to those skilled in the art that various modifications and variations are possible within the technical scope of the present invention, and such modifications and modifications are within the scope of the appended claims.

Claims (7)

Registering a mobile communication terminal user as an advertisement providing service member to a mobile communication advertising company; The user turning on a mobile communication terminal; Detecting, by the main server of the mobile communication advertisement company, the location base station of the user by checking a radio signal of the mobile communication terminal of the user transmitted to the location information server; Checking, by the main server of the mobile communication advertising company, the identity of the user by the terminal number of the user corresponding to the wireless signal of the user; The main server of the mobile communication advertising company is a place where goods, service contents, telephone numbers, etc., are entered for each type of business within the base station, the first advertisement such as goods and services suitable for the user's location base station and the current time and user's identity. Withdrawal from the advertisement DB for each advertisement, the advertisement DB for each time zone in which the products and services whose effects are influenced by time are stored, and the advertisement DB for each client in which demographic information, preferences, hobbies, etc. of the customer are input; Transmitting, by the main server of the mobile communication advertising company, the drawn first advertisement to the LCD screen of the user's mobile communication terminal; The main server of the mobile communication advertising company has a second advertisement that is closely related to the first advertisement and serves as a supplement, and the advertisement DB for each place where the product, the service contents, the telephone number, etc. are input for each type of industry within the base station. Withdrawing from the advertisement DB for each time slot in which the goods and services affected by the information are stored and the demographic information, the preference, the hobby, etc. of the customer are input; Transmitting, by the mobile communication advertising company, the second advertisement to a liquid crystal screen of the mobile communication terminal of the user; And When the user who receives the first advertisement or the second advertisement visits the advertiser store of the first advertisement or the second advertisement and purchases the product, the advertiser transmits the product buyer information to the main server of the mobile communication advertisement company and moves the product. A main server of a communication advertisement company, transmitting a third advertisement such as a point, an electronic coupon, and a product and a service, which serve as a complement to the product, on the liquid crystal display of the mobile communication terminal; Advertising method using the LCD screen of the mobile communication terminal, characterized in that comprises a. delete delete delete delete The method of claim 1, And the first advertisement, the second advertisement, and the third advertisement comprise a text, an icon, and a video advertisement. The method of claim 1, Presenting a predetermined requirement and a question on the LCD screen of the customer's mobile phone together with the first advertisement, the second advertisement, and the third advertisement, and entering a response to the specific requirement by the customer through a shortcut key of the mobile phone; Transmitting the input signal to the server of the mobile communication advertising company through the mobile communication base station, checking the correct answer according to the requirements and the question of the signal sent by the customer, and transmitting the result and the coupon to the customer. Advertisement using a liquid crystal screen of the mobile communication terminal, characterized in that provided with a predetermined game to be performed so that a predetermined point is accumulated according to the result of the game.