KR100800540B1 - System and method t0 capture coupons through the digital multimedia broadcasting - Google Patents

Abstract

The present invention provides an electronic coupon provider for issuing an electronic coupon to provide discount benefits and services to maximize the business profits by marketing means of DMB broadcasting companies converting data such as electronic coupons and transmitting them as digital broadcast signals. By means of a communication terminal of the general viewer for capturing and storing the data of the electronic coupon to be sent, and the DMB broadcaster to provide a variety of information and images to improve the efficiency of the broadcast, Providers who offer electronic coupons can maximize their profits by switching from passive marketing to active marketing, while general viewers who watch broadcasts through DMB can enjoy various attractions such as theater and movies, and products and foods. Can use various cultural forms at a low cost. It is possible to stabilize the psychology of the public, which makes it possible to economically achieve win-win for DMB broadcasters, providers of electronic coupons, and general viewers using communication terminals. The present invention provides a system and method for capturing an image of an electronic coupon.

DMB, broadcasting signal, communication terminal, viewer, signal extraction, broadcasting company, discount

Description

System and method for capturing the image of an electronic coupon provided through DAMBI {SYSTEM AND METHOD T0 CAPTURE COUPONS THROUGH THE DIGITAL MULTIMEDIA BROADCASTING}

1 is a block diagram schematically illustrating the present invention;

2 is a block diagram showing a specific embodiment according to the present invention;

3 is a flow chart for explaining a process performed by the present invention.

<Explanation of symbols for the main parts of the drawings>

10: DMB broadcasting company 11: transmission means

20: electronic coupon provider 21: coupon means

30: general viewer 30a: communication terminal

30-1: transceiver unit 31: broadcast signal receiver

32: detector 33: signal extractor

34: audio / video decoder 35: information decoder

36: electronic coupon capture unit 37: memory unit

38: electronic coupon confirmation unit 39: electronic coupon transmission unit

40: monitor

The present invention relates to a system and a method for enabling a general viewer to capture an image of an electronic coupon among broadcast images provided through digital multimedia broadcasting (DMB).

More specifically, when a DMB broadcaster and a provider providing an electronic coupon request a DMB broadcaster to transmit a video, the DMB broadcaster sends a video provided by the electronic coupon. If you want to watch the video through a communication terminal such as a mobile terminal, if you want to capture it with the communication terminal and present it to the provider of the electronic coupon to receive a certain amount of discounts and services, which allows the DMB broadcaster And video to improve the efficiency of the broadcast, providers of electronic coupons can switch from passive marketing to active marketing to maximize operating profits, DMB broadcast Ordinary viewers watching see a variety of shows, such as plays and movies Various cultural forms such as streets, products, and foods can be used at a low price, which can stabilize the psychology of cultural consumption, which can be used by DMB broadcasters, providers of electronic coupons, and general viewers using communication terminals. The present invention relates to a system and method for capturing an image of an electronic coupon provided through D-AMB that can achieve win-win economically and maximize overall satisfaction and reliability.

In general, DMB (Digital Multimedia Broadcasting) is a digital broadcast, it is possible to broadcast audio and additional data as well as a video stream. In other words, video uses MPEG-4 AVC, audio uses MPEG-4 BSAC's high-efficiency compression method, and data adopts MPEG-4 BIFS method. It is literally multimedia that can receive various data services while watching broadcast. I'm talking about the broadcast.

In addition, the coupon is widely used as a marketing means to promote the sale of the product or to inform the name of the product and company.

In particular, it is used to provide a service such as providing a discount on a specific product or providing some products free of charge, which is becoming more diverse as the types of services provided through the coupons vary.

However, the coupon may be printed and provided on a paper having a predetermined size, or may be provided in the form of a coupon book in which several coupons are bundled together, and also provided by an electronic coupon or an electronic coupon (E-coupon) through the Internet. Since it is necessary to print what is being done through an output device such as a printer, the consumers who received the coupons have caused various inconveniences and hassles.

In other words, in order to receive discounts or services using coupons, consumers must always carry and store the coupons. In the process of carrying the coupons, the coupons are often lost or damaged. Not only do not receive the benefits and services that much, but also the company that provides the coupon also had a problem that does not get enough marketing effect by issuing the coupon.

Therefore, the problems with the paper coupons as described above are limited to some degree of efficiency, as a whole, there are always problems in terms of satisfaction and reliability in using the coupons for consumers and coupon providers as a whole. It is.

The present invention was created to solve various problems caused by utilizing the conventional coupon as described above, has the following object.

According to the present invention, when a DMB broadcaster and a provider providing an electronic coupon request a DMB broadcaster to transmit an image, the DMB broadcaster transmits an image provided with an electronic coupon, and a general viewer may view an image of the electronic coupon that is transmitted. If you want to watch an electronic coupon you want to watch through a communication terminal such as a mobile terminal and capture it with the communication terminal and present it to the provider of the electronic coupon, you can capture the video of the electronic coupon provided through DMB to receive a certain amount of discount and service. It is an object of the present invention to provide a system and a method thereof.

Another object of the present invention is to provide a system and method for capturing an image of an electronic coupon provided through DMB, which enables a DMB broadcaster to provide various information and images to improve efficiency for broadcasting.

Another object of the present invention is a system and method for capturing an image of an electronic coupon provided through DMB, which enables the active marketing shift from passive marketing to a provider providing the electronic coupon to maximize the operating profit. To provide.

Another object of the present invention is to stabilize the psychology of cultural consumption by using a variety of cultural forms, such as theater and movies and various production forms such as food and food at a low cost for the general viewers watching the broadcast through DMB The present invention provides a system and method for capturing an image of an electronic coupon provided through a DMB.

Another object of the present invention can achieve a win-win (WIN-WIN) economically to all of the DMB broadcasters, providers providing electronic coupons, and general viewers using communication terminals to maximize the satisfaction and reliability of the overall use The present invention provides a system and method for capturing an image of an electronic coupon provided through a DMB.

Hereinafter, a preferred embodiment for achieving the above object of the present invention will be described in detail.

In describing the present invention, when it is determined that the detailed description of the related known function or configuration may unnecessarily obscure the subject matter of the present invention, the detailed description thereof will be omitted.

In addition, the terms to be described below are terms set in consideration of functions in the present invention, which may vary depending on the intention or custom of the user and the producer, and the definition should be made based on the contents throughout the present specification.

First, the present invention is as shown in the accompanying drawings, Figures 1 to 3, Figure 1 is a schematic block diagram showing for explaining the present invention, Figure 2 is a block diagram showing a specific embodiment according to the present invention 3 is a flowchart illustrating a process performed by the present invention.

That is, the present invention converts data such as an electronic coupon to transmit the digital broadcast signal to the transmission means 11 of the DMB broadcasting company 10, and to provide discount benefits and services to maximize the operating profit by marketing The coupon means 21 of the electronic coupon provider 20 issuing the coupon and the communication terminal 30a of the general viewer 30 for capturing and storing the data of the electronic coupon to be sent, the electronic coupon provided Coupon means 21 of the company 20 is configured as a server or a portable communication terminal of a computer to enable transmission and reception by communication, the communication terminal 30a of the general viewer 30 receives a digital broadcast signal and the electronic coupon Transmitting and receiving unit 30-1 that can easily transmit information such as the data is integrally configured, the transceiver 30-1 is preferably composed of a set-top box.

Accordingly, a more specific embodiment of the present invention provides a broadcast signal receiving unit 31 of a transceiver unit for receiving a stream of digital broadcasting video data, audio data, and information data from the DMB broadcaster 10, and the broadcasting. A detector 32 for converting the broadcast signal received through the signal receiver 31 into an MPEG-4 TS stream, and a signal for extracting a broadcast signal of a channel selected by the viewer from the TS stream converted by the detector 32; A video / audio decoder 34 for decoding the extractor 33 and the signal extractor 33 using a moving picture export group phase (MPEG) method, which is a standard method for compressing the extracted broadcast signal, and A general viewer using the communication terminal 30a by executing an information decoding unit 35 and a program capable of capturing an electronic coupon from a video decoded by the information decoding unit 35 described above. While watching the video output by the video / audio decoder 34 through the monitor 40, if the desired electronic coupon is displayed to operate the capture button (not shown) installed in the communication terminal 30a to capture the electronic coupon An electronic coupon capture unit 36, a memory unit 37 for storing the electronic coupon captured by the electronic coupon capture unit 36 in a storage device such as a RAM, and at least one stored in the memory unit 37. It is composed of an electronic coupon confirmation unit 38 that can display more than one electronic coupon so that the general viewer 30 can easily check, to receive discounts and services for the electronic coupon stored in the memory unit 37 Electronic to transmit the electronic coupon to the coupon means 21 of the electronic coupon provider 20 that can communicate with the transceiver 30-1 embedded in the communication terminal 30a of the general viewer 30 for use Ku The phone transmission unit 39 is further configured.

The implementation of the system according to the present invention made of the above configuration is the electronic coupon provider (20) to increase the advertising effect at the same time as the marketing strategy and issued coupons (21) to maximize the economic efficiency, such as business profits Through the DMB broadcaster 10 will be provided.

At this time, when the transmission request for the electronic coupon from the coupon means 21 of the electronic coupon provider 20, the DMB broadcaster 10 converts the data of the electronic coupon provided through the transmission means 11 The general viewer 30 transmits a digital broadcast signal, and not only the data of the electronic coupon transmitted from the DMB broadcasting company 10 but also the broadcast of the video thereof, are watched by the communication terminal 30a, and the desired electronic coupon is displayed. If it is immediately captured and saved.

As described above, the general viewer 30 uses the electronic coupon captured and stored on the communication terminal 30a to receive a discount or a separate service for a product or performance provided by the electronic coupon provider 20. The electronic coupon captured by the coupon means 21 of the electronic coupon provider 20 is to be transmitted.

Detailed execution relations thereof will be described with reference to FIG. 3. First, digital data audio data, video data, and information data streams transmitted by the transmitting means 11 of the DMB broadcasting company 10 are muxed. The produced MPEG-4 stream is received by the transceiver 30-1 of the communication terminal 30a and separated into respective streams (S113), which are combined with the broadcast signal receiver 31 of the transceiver 30-1. The detector 32 for converting the broadcast signal into a stream and the general viewer 30 are made by the signal extractor 33 for extracting the broadcast signal of the selected channel.

In this way, the separated audio data is reproduced in the speaker (not shown) of the communication terminal 30a through the decoder 34 and the video data is also monitored by the monitor 40 of the communication terminal 30a through the decoder 34. In addition, the information data is decoded by the decoder 35.

In this case, a program capable of capturing an electronic coupon from the decoded video is executed, which is performed by the electronic coupon capturing unit 36, for which a program of a type such as a Java application is executed.

When the above program is executed, the general viewer 30 using the communication terminal 30a watches a video through the monitor 40 of the communication terminal 30a while capturing a desired electronic coupon on the communication terminal 30a. After capturing the electronic coupon, the captured electronic coupon is stored in the memory unit 37. In this case, the memory unit 37 is formed of a storage device such as a RAM.

At least one or more electronic coupons stored in the memory unit 37 can be easily checked by the general viewer 30 by the operation of the electronic coupon verification unit 38, which is the monitor 40 of the communication terminal 30a. It is provided and displayed.

The general viewer 30 transmits the electronic coupon stored in the memory unit 37 to the coupon means 21 of the electronic coupon provider 20 in order to utilize the electronic coupon, which is the electronic coupon transmission unit 39. By transmitting the electronic coupon to the coupon means 21 of the electronic coupon provider 20 through the general viewer 30 is provided with the desired discount benefits and services.

At this time, the coupon means 21 of the electronic coupon provider 20 is a computer server or a portable communication to enable communication with the transmission and reception unit 30-1 built in the communication terminal 30a of the general viewer 30 It consists of a terminal.

According to the present invention, when a DMB broadcaster and a provider providing an electronic coupon request a DMB broadcaster to transmit a video or a video, the DMB broadcaster sends a video or video provided with the electronic coupon. Therefore, the general viewer can watch the video or video of the electronic coupon sent out through the communication terminal, capture it in the case of the desired electronic coupon and present it to the electronic coupon provider to receive a certain amount of discount or the corresponding service. Even if you look at the economic side for DMB broadcasters, e-coupon providers and general viewers, a WIN-WIN strategy can be achieved.

On the other hand, the present invention is not limited only to the above-described exemplary embodiments, it can be carried out in various ways without departing from the maintenance of the present invention in a variety of improvements, modifications, substitutions or additions of ordinary skill in the art Anyone who has this can easily understand it. If such improvement, change, substitution or addition is carried out within the scope of the following claims, the technical idea should also be regarded as belonging to the present invention.

As described above, the present invention enables the DMB broadcaster to provide a variety of information and images, the efficiency of the broadcast is improved, and the provider providing the electronic coupon can be actively switched from marketing to passive marketing. To maximize operating profits, and the general viewers who watch the broadcast through DMB can use various cultural forms such as theater and movies at low prices and produce or eat at a low price, so the psychology of cultural consumption is stabilized. Due to this effect, it is possible to achieve win-win economically for all of DMB broadcasters, providers of electronic coupons, and general viewers using communication terminals, thereby maximizing overall satisfaction and reliability. It can be effective at the same time.

Claims (9)

Coupon means of an electronic coupon provider for issuing an electronic coupon to provide discount benefits and services to maximize the operating profit from marketing; A sending means of a DMB broadcasting company which receives electronic coupon data from the coupon means and converts the received electronic coupon data into a digital broadcasting signal; And Comprising a communication terminal of the general viewer for capturing and storing the data of the electronic coupon sent from the transmitting means, The communication terminal, A broadcast signal receiver for receiving and receiving a stream of digital broadcast video data, audio data and information data from a DMB broadcaster; A detector for converting the broadcast signal received through the broadcast signal receiver into an MPEG-4 TS stream; A signal extraction unit for extracting a broadcast signal of a channel selected by a viewer from the TS stream converted by the detector; An audio / video decoder for decoding the video data and the audio data of the broadcast signal extracted by the signal extractor using an MPEG method, which is a standard method for compression, and an information decoder for decoding the information data; Through the information decoding unit, a general viewer using a communication terminal by executing a program capable of capturing an electronic coupon from the decoded video, watching a video output by the audio / video decoder through a monitor of the communication terminal, An electronic coupon capture unit configured to capture an electronic coupon by operating a capture button installed in the communication terminal when the coupon is displayed; A memory unit for storing the electronic coupon captured through the electronic coupon capture unit in a storage device such as a RAM; And An image capture system of an electronic coupon provided through a de-ambio consisting of an electronic coupon identification unit for displaying at least one or more electronic coupons stored in the memory so that the general viewer can easily identify. The method of claim 1, The coupon means of the electronic coupon provider is a video capture system of the electronic coupon provided through the D-AMB consisting of a server or a portable communication terminal of a computer to enable transmission and reception by communication. The method of claim 1, The communication terminal of the general viewer is an image capture system of an electronic coupon provided through a DMB, characterized in that the integrated transmission and reception unit for receiving a digital broadcast signal and easily transmit information such as data of the electronic coupon is provided integrally. . The method of claim 3, The transmission and reception unit is an image capture system of an electronic coupon provided via a de-ambient characterized in that the set-top box. delete The method of claim 1, In order to use the electronic coupon stored in the memory unit to receive discounts and services, an electronic coupon transmission that can transmit the electronic coupon to a coupon means of an electronic coupon provider capable of communicating with a transceiver built in a communication terminal of a general viewer. An image capture system of an electronic coupon provided through a de-ambient, characterized in that further comprises a portion. Providing an electronic coupon issued to the DMB broadcasting company in order to maximize the operating profit by marketing through the coupon means of the electronic coupon provider; The DMB broadcaster converting the data of the electronic coupon provided by the coupon means of the electronic coupon provider and transmitting the digital coupon signal as a digital broadcast signal; And In the step of capturing and storing the data of the electronic coupon sent through the DMB broadcaster, Capturing and storing the data of the electronic coupon, Receiving, by a transceiver, an MPEG-4 stream generated through muxing the digital broadcasting audio data, video data, and information data stream transmitted from the DMB broadcaster, and separating the stream into separate streams; The separated audio data is reproduced in the speaker of the communication terminal through the audio / video decoder, the video data is displayed in the monitor of the communication terminal through the audio / video decoder, and the information data is decoded by the information decoder; Executing a program capable of capturing an electronic coupon from the decoded video; When the program is executed, the general viewer using the communication terminal captures a desired electronic coupon using a capture button installed in the communication terminal while watching a video through the monitor of the communication terminal; Storing the captured electronic coupon in a storage device such as a RAM; Displaying the at least one electronic coupon stored in the monitor through a monitor so that a general viewer can easily check the electronic coupon; And Transmitting the electronic coupon to a coupon means of an electronic coupon provider capable of communicating with a transmitting / receiving unit embedded in a communication terminal of a general viewer in order to use the electronic coupon stored through the storage device to receive discount benefits and services. Image capturing method of an electronic coupon provided through a de-ambient. The method of claim 7, wherein The general viewer may further include capturing and storing the stored electronic coupon to the coupon means of the electronic coupon provider to utilize the stored electronic coupon to receive discounts and services. Image capture method of electronic coupon. delete

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