KR20040103505A - Method for T-coupon service using data broadcasting - Google Patents

Abstract

PURPOSE: A method for a T-coupon service on a digital data broadcasting environment is provided to support use of a user in a desired time by receiving the T-coupon through digital data broadcasting and storing the received T-coupon in a PVR(Personal Video Recorder). CONSTITUTION: A coupon viewer program to view the T-coupon by requesting the T-coupon service to a broadcasting station is received(202). The transmitted T-coupon is received/displayed(204). A list of the displayed T-coupon is extracted and the T-coupon selected from the list is stored in a storing medium(206). A user buys/receives an article by using the T-coupon(216).

Description

T-coupon service using data broadcasting {Method for T-coupon service using data broadcasting}

The present invention relates to a T-coupon service method using data broadcasting, and more particularly, to receive a T-coupon through a digital data broadcasting network and store it in a personal video recorder (PVR) to receive a discount when a user purchases an article. It's about services.

Conventionally, coupons have been used to provide coupon services using a medium called paper. However, the conventional paper media as described above has a problem in that the user cuts the coupon with a knife or scissors directly from a magazine or a newspaper, and keeps it in a wallet and then loses or loses it in the inconvenience and storage process.

In addition, there is a problem that the advertisement through the digital data broadcasting is not directly connected to the sales of the merchandise, because the broadcast viewing through the digital data broadcasting and the popularization of the product advertisement are not made at this time.

Samsung Electronics' public patent (2002-0014485), an advertisement system and method using conventional E-coupon data broadcasting, first introduced the concept of electronic coupons in data broadcasting to receive electronic coupons during broadcasting and broadcast data at a discounted price in real time. Has made it possible to purchase the product being advertised. However, the above method has a problem that a viewer must separately purchase a television equipped with a smart card.

Accordingly, the present invention is to solve the above-mentioned disadvantages and problems of the prior art, by receiving a T-coupon through the digital data broadcasting network, and stores the received T-coupon in the PVR to the user desired time (broadcasting It is an object of the present invention to provide a system for supporting the use of the product through purchase of goods or purchase of goods in real life). In other words, the user can save the data on the PVR using data broadcasting and take out the T-coupon directly from the PVR during broadcasting, and use it to purchase goods. The purpose of this paper is to propose a method of receiving services at a discount rate.

1 is a block diagram showing a T-coupon service according to the present invention.

2 is a flowchart when purchasing a product of the present invention using a return channel.

Figure 3 is a flow chart when the purchase of the goods of the present invention is used for purchase in real life through the print media to print the T-coupon.

4 is a flow chart when purchasing goods by phone using the serial number of the tee-coupon for the purchase of the goods of the present invention.

<Description of Symbols for Main Parts of Drawings>

90: Enterprise 100: Broadcasting Station

101: tee-commerce-related server 110: home

111: PVR 112: TV screen

113: STB receiving end 114: Application Manager

115: return channel department 120: return channel

The above object of the present invention comprises the first step of transmitting a coupon viewer program that can watch the T-coupon by applying for a T-coupon service to the broadcasting station; A second step of receiving and displaying the T-coupon transmitted in the first step; A third step of extracting the list of the T-coupons displayed in the second step and storing the selected T-coupons from the extracted T-coupon list on a storage medium and a fourth step of purchasing and receiving the goods using the T-coupon It is achieved by the T-coupon service method using a data broadcast consisting of.

Hereinafter, with reference to the accompanying drawings will be described the overall configuration of the T-coupon service method using the data broadcast to be achieved in the present invention and the operation flowchart of the service according to it.

Details of the above object and technical configuration and the effects thereof according to the present invention will be more clearly understood by the following detailed description with reference to the drawings showing preferred embodiments of the present invention.

First, FIG. 1 is an overall configuration diagram. Referring to FIG. 1, when a company 90 wishing to load a coupon requests a tee-coupon service to a broadcasting station 100, the broadcasting station 100 receives a tee-coupon of the applied company together with a coupon viewer program and a data broadcast stream. Send it on. In this case, the method used in the transmission is transmitted using the technical standards of the piping protocol (Piping protocol), streaming protocol (Streaming protocol), the object carousel protocol (Object carousel protocol).

The T-coupon and the T-coupon viewer programs thus transmitted are received by the receiver of the viewer home 110. First, after the received T-coupon viewer program is installed, the T-coupon transmitted during the broadcast is displayed on the TV screen 112 through the T-coupon viewer. The viewer extracts a list of the T-coupons displayed on the screen during data broadcasting and selects whether to selectively store the extracted T-coupons in the PVR 111. In this process, it is necessary to select whether to send a T-coupon at once or to send a partial part during a program. However, instead of sending the T-coupon according to a predetermined time, it can be sent at any time to increase the viewer's interest and participation in the broadcast to increase the viewer rating.

The application manager 114 in the STB 113 stores the T-coupon in the PVR 111 according to a user's selection, and outputs the T-coupon from the PVR 111 when purchasing a product of the viewer, thereby returning the channel 115. It is used through. The T-commerce server 101 of the broadcasting station and the return channel unit 115 of the receiver 113 of the home are connected through the return channel 120. Through the return channel 120, the T-coupon that is obtained through data broadcasting and stored in the PVR 111 is used when purchasing an object. The T-coupon is confirmed by the T-commerce server 101 of the broadcasting station is to apply for the purchase of goods to the company (90).

The company 90 receiving the purchase request delivers the goods to the viewer at a price applied by the discount rate of the T-coupon. The above description is with respect to FIG. 1, which is the overall configuration diagram of the present invention.

Next, FIG. 2 is a flowchart illustrating a case of purchasing using a return channel when purchasing a product of the present invention. In the process of receiving the data broadcast 200, the viewer program of the T-coupon is received 202. The received T-coupon viewer program is automatically installed in the STB 113 to serve to display the T-coupon during the data broadcasting (204). The viewer determines (206) that the T-coupon transmitted by the broadcasting station 100 through data broadcasting is stored in the PVR 111, and stores 208 the T-coupon in the PVR 111. Then, if it is determined 210 to use the stored T-coupon when purchasing the item, the T-coupon is utilized through the return channel 120. After checking the authenticity of the T-coupon transmitted from the T-Commerce server 101 of the broadcasting station through the return channel 120, the T-Commerce server 101 of the broadcasting station applies for a product to the company, and the viewer receives the T-coupon The goods are received 216 at the price applied 214 at a discount rate of.

FIG. 3 is a flowchart illustrating a case where a T-coupon stored in a PVR is output through a print medium and used in a commerce of a real life through data broadcasting. 2 and the reception and storage of the T-coupon undergoes a similar process, but is different from the purchase process of the product using the T-coupon in the PVR.

In step 300 of receiving a data broadcast, a viewer program of a T-coupon is received 302. The received T-coupon viewer program is automatically installed in the STB 113 and serves to display the T-coupon while watching the data broadcast 304. The viewer determines 306 to store the T-coupon transmitted by the broadcasting station 100 through the data broadcast in the PVR 111 and stores the T-coupon in the PVR 111 308. After determining 310 to use the stored T-coupon when purchasing the item, printing the data file of the T-coupon through the printer 312 and then applying a discount rate when purchasing the actual item using the printed T-coupon (314). This is a flow chart for the case.

In the case of FIG. 4, the reception and storage of the T-coupon undergoes a similar process, but is a flowchart having a difference in the purchase process of the product using the T-coupon in the PVR. As shown in FIG. 4, in operation 400 of receiving a data broadcast, a viewer program of a tee coupon is received 402. The received T-coupon viewer program is automatically installed in the STB 113 to serve to display the T-coupon while watching the data broadcast 404. The viewer selects and determines 406 that the T-coupon transmitted by the broadcasting station 100 through data broadcasting is stored in the PVR 111, and stores the T-coupon in the PVR 111 408. If the user decides to use the stored T-coupon at the time of purchase of the product (410), a product application (412) is made by telephone, and the sequence number written on the T-coupon stored in the PVR (111) is a flowchart. . In other words, when a product is purchased by telephone, the telemarketer calls the serial number of the tee-coupon of the company related to the product received through the broadcast, and after confirming the authenticity of the serial number of the tee-coupon, the discount rate is obtained when purchasing the product. To buy it.

Accordingly, the T-coupon service method using the data broadcasting of the present invention allows the T-coupon of the company, which is sponsored by the broadcasting station, to be divided into appropriately sized data at an arbitrary time, thereby increasing the viewer's participation in broadcasting, thereby increasing viewership. In addition, since other types of income sources are generated in addition to advertisements, which are sources of income of broadcasting stations, there is an effect of enabling higher quality data broadcasting.

In addition, from the standpoint of companies providing sponsorships, corporate marketing other than advertising can be further strengthened using the concept of T-coupons, and sales are expected to increase as viewers are expected to purchase goods using T-coupons. Can be harvested. As such, the marketing through coupons is expected to pay less money than the expensive marketing through broadcast advertising, so there is an active public relations effect for small and medium-sized businesses.

Finally, from the perspective of the viewer, there was no application benefit service suitable for the tee-commerce era, and thus did not receive appropriate additional benefits. However, when the T-coupon service of the present invention is realized, viewers are not only interested in watching the broadcast, but also receive the T-coupon, and there is an effect of participating in the broadcast, which can be expected from financial benefits.

As such, benefits to broadcasting stations, sponsoring companies, and viewers can be obtained. At the national level, new forms of T-commerce can be activated to secure vitality of the market, and sound T-commerce effects can be expected. It also contributes to the revitalization of sluggish data broadcasting, which has a positive effect on the digital data broadcasting industry.

Claims (6)

In the coupon service method using digital data broadcasting, A first step of applying for a tee coupon service to a broadcasting station and transmitting a coupon viewer program for viewing a tee coupon; A second step of receiving and displaying the T-coupon transmitted in the first step to the receiver; Extracting the list of tea coupons displayed in the second step and storing the tea coupons selected from the extracted tea coupon list in a storage medium; And Fourth step of purchasing goods using a T-coupon Tea-coupon service method using a data broadcast, characterized in that comprises a. The method of claim 1, The first step is a T-coupon service method using a data broadcast, characterized in that the data is transmitted using a piping protocol, a streaming protocol or an object carousel protocol. The method of claim 1, The T-coupon service method using a data broadcast, characterized in that the T-coupon is transmitted at a predetermined time. In the coupon service method using digital data broadcasting, A first step of applying for a tee coupon service to a broadcasting station and transmitting a coupon viewer program for viewing a tee coupon; A second step of receiving and displaying the T-coupon transmitted in the first step to the receiver; Extracting the list of tea coupons displayed in the second step and storing the tea coupons selected from the extracted tea coupon list in a storage medium; And A fourth step of purchasing the goods by outputting the stored T-coupon file through a printing medium Tea-coupon service method using a data broadcast, characterized in that comprises a. In the coupon service method using digital data broadcasting, A first step of applying for a tee coupon service to a broadcasting station and transmitting a coupon viewer program for viewing a tee coupon; A second step of receiving and displaying the T-coupon transmitted in the first step to the receiver; Extracting the list of tea coupons displayed in the second step and storing the tea coupons selected from the extracted tea coupon list in a PVR; And The fourth step of purchasing the goods through the T-coupon when purchasing the goods through the telephone by using the serial number of the received T-coupon Tea-coupon service method using a data broadcast, characterized in that comprises a. The method according to claim 1, 4 or 5, The storage medium for storing the T-coupon comprises a PVR, the T-coupon service method using data broadcasting