KR20000037229A - Goods advertisement system and method using advertising fee assignment service - Google Patents

Abstract

PURPOSE: A goods advertising system through advertising rate dividend service and the method thereof are provided to create the effect and profit of advertising more effectively by uploading advertising information including advertising rate information in a web site and allocating the advertising rate to clients. CONSTITUTION: On a communication network(10), a plurality of client terminals(40,42,44), advertisement side servers(30,32,34) for specific advertisements and an intermediation server(20) are connected. The advertisement side servers(30,32,34) seek the plan to maximize the advertising effect of various goods and information. The intermediation server(20) receives the registration for advertisement requests comprising advertisement side server information and goods advertisement information from a plurality of advertisement side servers(30,32,34).

Description

Product advertising system and method through advertising cost dividend service {GOODS ADVERTISEMENT SYSTEM AND METHOD USING ADVERTISING FEE ASSIGNMENT SERVICE}

The present invention relates to a system and method for product advertisement on a network, and in particular, a product through an advertisement cost dividend service that induces voluntary participation of a client by publishing an advertisement list to a client in a form of distributing an advertisement cost of an advertiser in the form of a dividend to a client It relates to an advertising system.

Existing product advertisement through a specific advertisement site has a factual basis on whether the number of clients visits the advertiser's website in proportion to the advertisement fee paid by the advertiser to the advertisement site is covered by the advertiser's request or the advertisement's cost. It is not enough.

For example, in order to upload a banner advertisement to a website that has a high number of clicks by the client, the advertiser pays a lot of advertising costs because the advertiser only requests a large number of clicks.

However, unlike this purpose of the advertiser, the number of clicks of the site is large, there is a problem that can not be sure that the advertising effect through the advertising banner is proportional to it.

In the method of receiving an advertisement on the client side, when a client clicks on a specific advertisement, a predetermined amount is paid, or a service such as a cash back service or a right to participate in a sweepstakes through accumulated points is received.

However, the above-mentioned method has a high participation rate initially due to the interest of the clients, but since the product or profit is returned to only a few people, the clients are relatively disappointed. Advertising effectiveness will also be reduced.

The present invention has been made to solve the above problems, an object of the present invention by uploading the advertisement-related information including the advertising cost information to the website, by allocating the advertising costs to the client more efficient advertising effect and revenue of the client The purpose is to provide a product advertising system through the advertising cost dividend service that can create a.

In order to achieve the above object, according to an embodiment of the present invention, one or more client terminals on a network, a plurality of advertisement server providing information for product advertisement and / or product sale, and a product advertisement of the advertisement server. And / or a web server for operating a website for providing sales information to a client terminal, the computer network system comprising: receiving a product advertisement fee and product advertisement information received from the at least one advertisement server; The client terminal uploaded to the list of advertisements of the client, receives a dividend request signal in which a portion of the advertisement cost of the corresponding advertisement server is paid to the client according to a specific advertisement click input from the client, and inputs the dividend request signal. And / or on the website To provide the product advertisement system through dividends advertising service being configured as a relay server provided.

In order to achieve the above object, in another embodiment of the present invention, a portion of the advertisement request fee paid from the corresponding advertisement server in exchange for displaying one or more advertisement information on a website on a communication network is provided for each advertisement information. Divided by advertising according to a specific rule in response to a request for presentation of advertisement information by one or more clients who want to view the specific advertisement information through the website, and to present it on the website. It provides a product advertising method through the advertising cost dividend service, characterized in that it comprises a process of paying.

In another embodiment of the present invention to achieve the above object, at least one client terminal on the network, a plurality of advertising server for providing information for product advertising and / or product sales, and the product of the advertising server A product advertisement method in a computer network system comprising a web server operating a website for mediating advertisements and / or sales information to a client terminal, the method comprising: (a) receiving a product advertisement cost and product advertisement information from the advertisement server; Uploading advertisement-related information including one or more advertisement server information and / or product advertisement information linked to each advertisement server, to the advertisement list; (b) receiving a dividend request signal from the client terminal, calculating a dividend of each client accordingly, and providing the result to the client terminal and / or the website; To provide.

In another embodiment of the present invention to achieve the above object, a recording for storing a code program that can be transmitted to a user client terminal through a communication network by uploading or downloading, or accessible by a computer using a disk drive In the medium, a portion of the advertisement request fee paid by the advertisers is set as an advertisement fee for each advertisement information in exchange for displaying one or more advertisement information for a specific product and / or a specific homepage on a website on the communication network. Presenting it on the website and distributing the advertisement cost for the advertisement information to one or more clients viewing the specific advertisement information through the website so that the computer can access the advertisement cost dividend service program that pays the dividends. Characterized by It provides a computer readable recording medium.

1 is an overall configuration diagram of a product advertising system through the advertising cost dividend service according to the present invention

2 is a flow chart illustrating a product advertising method through the advertising cost dividend service according to the present invention.

<Explanation of symbols for main parts of drawing>

10: communication network 20: intermediary server

30, 32, 34: advertisement server 40, 42, 44: client terminal

Hereinafter, with reference to the accompanying drawings, preferred embodiments of the present invention will be more readily understood.

According to the present invention, a client terminal implemented to use an advertisement cost allocation service by mounting a web browser is connected to a communication network, and a communication server is connected to the communication network to support a product advertisement through the advertisement cost allocation service. The system configuration of the system will be described. This is a dividend request signal generated by connecting a website operated by the mediation server to display an advertisement list in response to a connection request signal to the mediation server in the client's web browser operation state, and clicking the link area of the advertisement list. We propose as a preferred embodiment a method of processing an advertising cost dividend service that pays a dividend to a client and a system implemented to support the same.

Preferred embodiments of the invention also include embodiments such as computer systems and computer program products programmed to carry out the methods of the invention. According to an embodiment of a computer system, a set of instructions for carrying out a method resides in one or more memories (RAM), which sets of instructions may be stored in another computer memory, for example in a disk drive, until needed by the computer system. It can be stored as a computer program product.

1 is an overall configuration diagram of a product advertising system through the advertising cost dividend service according to the present invention.

Referring to FIG. 1, a plurality of client terminals 40, 42, 44, an advertisement server 30, 32, 34, and an intermediary server 20 for advertising a specific product are connected to the communication network 10. .

Advertisement servers 30, 32, and 34 are ad mediation servers that support uploading the advertisements to specific advertisement sites or well-known websites for the advertisement of products requested by other companies, or companies that directly promote their specific products. Include all servers.

The advertisement server 30, 32, 34 seeks to maximize the effect of various products or information advertisements. The advertisement format may be a banner advertisement or a survey form on products and information.

The mediation server 20 registers an advertisement request including advertisement server information and product advertisement information from the plurality of advertisement server servers 30, 32, and 34. At this time, the advertisement cost is received from the advertisement server (30, 32, 34) and uploaded to the advertisement list to pay a dividend to the client, except for a certain brokerage fee.

The advertisement fee refers to the advertisement request fee received from the mediation server for the advertisement request from the advertisement server or the advertisers.

At this time, one or more advertisement server information and / or product advertisement information (hereinafter referred to as advertisement related information) uploaded to the advertisement list are hyperlinked with the corresponding advertisement server. The advertisement information linked by the hyperlink may be text or still / video or icon corresponding thereto. Clicking one or more advertisement related information among the link areas uploaded to the advertisement list of the client is recognized as a dividend request signal input of the client.

The dividend request signal is designated at a time that can be input, that is, opening and closing times, and there is a certain portion having a characteristic similar to that of a stock order form of a stock market.

In particular, when the advertisement request is received from the advertisement server 30, 32, 34, the number of transactions is also determined by mutual agreement between the advertisement server and the mediation server. For example, when the mediation server 20 receives an advertising fee of 1 million won excluding an intermediary fee, all of the 1 million won may be uploaded to the advertisement list at one time, or the request of the advertisement server 30, 32, 34 may be made. Depending on the two or three times or more can be uploaded to the ad list.

Table 1 below is an embodiment showing the current state of the hour before the deadline according to the advertisement request from the advertising server (30, 32, 34) A, B, C.

Here, A, B, and C's advertising costs are designated and displayed as 500,000 won, 1 million won, and 2 million won, respectively. In accordance with the opening time when the dividend request signal can be input, a plurality of clients predict the advertisers who can receive higher dividends and click the link area of the advertiser to input the dividend request signal.

At this time, when the client selects and clicks any one of the A, B and C link areas, the website of the corresponding advertisement server which the client clicks is automatically connected to the client terminal.

The advertisement server then receives the client's registration, and the client naturally sees the advertisement on the website of the advertisement server.

Of course, the client must be a member of the mediation server in order to click on the dividend request signal in the advertisement list.

Referring to Table 1, for example, the company's advertisement cost is 500,000 won and the client's dividend request signal is 100. Thus, the dividend paid by the client is 5000 won according to the advertisement cost / dividend request signal, which is a dividend calculation method. .

In addition, Company B and Company C have advertising costs of 1 million won and 2 million won, respectively, dividend request signals are 400 and 800, and the client's dividend is 2500 won respectively.

Looking at the above, the A company pays a little advertising costs of 500,000 won, but the dividends occupied by one client is the most (5,000 won), but the advertising effect is low because the number of dividend request signal is small.

On the other hand, company C pays a little more than 2 million won, but dividend request signal is 800, which is 8 times more effective than company A.

The advertisement list of Table 1 is preferably set to change and update the position of each advertisement information in the advertisement list according to the dividend paid to the client in real time. In this case, it is preferable to support the client with the highest dividend payout so that the client can easily select the advertiser.

However, in this case, the marginal cost is set in advance in order to prevent the dividends caused by excessive competition among the clients, and the advertisements of the advertisers that have reached the marginal cost are closed even before the deadline in the advertisement list, so that the clients receive a certain amount of money. It is desirable to be able to receive the above dividends.

In addition, the amount of the 10-won unit of the dividend paid by the user may ask the client's intention to use it for other charities, so that the user can take pride in charity as part of the dividend. Events for the charity will be announced differently every time a transaction is made or at regular intervals.

Exhibitor Ad Cost (KRW 10,000) Dividend Request Signal Dividend (KRW 10,000) A company 50 100 0.5 Company B 100 400 0.25 Company C 200 800 0.25 ： ： ： ：

2 is a flowchart illustrating a product advertisement method through an advertisement cost dividend service according to the present invention, which includes a step of uploading advertisement related information of an advertisement server and receiving a dividend request signal of a client.

In the product advertisement method through the advertisement cost allotment service according to the present invention, in particular, the advertisement information uploading step receives the advertisement cost and product advertisement information from the advertisement server, and uploads it to the advertisement list.

The receiving of the dividend request signal may include receiving specific advertisement information of an advertisement list uploaded in the advertisement information uploading step by a client's selection.

Referring to FIG. 2, the step of uploading the advertisement information and receiving the dividend request signal will be described in more detail as follows.

The homepage of the mediation server is connected to and provided to the client terminal in response to a request for access of a website of the mediation server performing the advertisement cost allocation service through the client terminal of the client (S110 and S120).

When a dividend request signal of the client is input, an ID and a PASSWORD are input to confirm whether the client is a member of the intermediary server (S130 and S140).

It is determined whether the member is a legitimate member by checking the ID and PASSWORD of the registered member and the existing member (S150), since the client is not authorized to input a dividend request signal if the client is not a member of the intermediary server, Induces member registration and receives member registration information (S152 and S154).

If the member is a legitimate member, the right to input the dividend request signal is granted and the advertisement list is displayed (S160).

When the advertisement information of the client's specific advertiser (hereinafter, 'A advertiser') is clicked among the advertisement lists provided to the client, the website of the advertiser A is automatically connected and provided to the client terminal (S170, S180).

The website of the advertising company A includes advertising content, and it is checked whether the client is a member of the advertising company A (S190). If it is not a member, the input dividend request signal is not determined to be a valid signal, so that dividends may be paid (S192).

If the client is a legitimate member of Advertiser A, the mediation server receives the member's confirmed member information from Advertiser A (S200, S210). At this time, along with the member's information, information that confirms the membership of the advertising company A is also transmitted.

If the client rejects member registration, the client returns to the website main menu of the mediation server.

According to the member information received from the advertiser A in step 210, the number of A advertiser's dividend request signals of the advertisement list is increased by one (S220).

In the above manner, steps 110 to 220 are repeated for a predetermined time. The dividend request signal input after the deadline is invalidated, the dividend is calculated according to the advertisement cost and the dividend request signal, and the client deposits money into the account number input when the client registers as a member of the relay server.

The present invention is not limited to the embodiments described above, and various modifications and changes can be made by those skilled in the art, which are included in the spirit and scope of the present invention as defined in the appended claims.

As described above, according to the present invention, the client can receive a dividend through his / her active behavior through the client's voluntary participation in the advertising cost dividend service, and the advertisement side can obtain an effective advertisement effect corresponding to the amount paid for the advertising fee. There is an advantage.

Claims (21)

A computer network comprising one or more client terminals on the network, a plurality of advertisement server servers providing product advertisement information, and a web server operating a website for providing the product advertisement information of the advertisement server to the client terminals. In the system, The product advertisement cost and product advertisement information received from the at least one advertisement server are registered and uploaded to the advertisement list of the website, and a portion of the advertisement expense of the corresponding advertisement server is input according to a specific advertisement click input of the advertisement list from the client. Receiving a dividend request signal to be paid to the client, and the brokerage server for providing a result to the client terminal and / or the website that inputs the dividend request signal, Advertising goods distribution system through the advertising cost dividend service. The method of claim 1, wherein the mediation server And a dividend request signal input from the client at a specified time, as a valid dividend request signal. The method of claim 2, wherein the dividend paid to the client is The product advertising system through the advertising cost dividend service, characterized in that it is calculated according to a specific distribution formula of the current total number of dividend request signal for the advertising cost. The method of claim 1, wherein the dividend request signal is The product advertising system through the advertising cost dividend service, characterized in that the input signal by the client registered and confirmed the member of the advertising server and the mediation server. The method of claim 3, wherein the advertisement list The product advertisement system through the advertising cost dividend service, characterized in that the position of each advertisement information is changed in a predetermined time period in the advertisement list according to the dividend paid to the client. The method of claim 5, wherein the advertisement list is Product advertisement system through the advertising cost dividend service, characterized in that the advertisement information is the highest dividend paid to the client. The method of claim 5, wherein the advertisement list is The advertisement advertising system according to the advertising cost dividend service, characterized in that to present the updated information in real time according to the dividend paid to the client. A portion of the advertisement request fee paid from the server of the advertisement in exchange for displaying one or more advertisement information on the website on the communication network is set as the advertisement fee for each advertisement information and presented on the website, and the website is displayed. In response to a request for presentation of advertisement information by one or more clients who want to view specific advertisement information, the advertisement cost dividend service includes distributing a dividend by distributing the advertisement fee set for the advertisement information according to a specific rule. How to advertise your products. In a computer network system comprising one or more client terminals on a network, a plurality of advertisement server servers that provide product advertisement information, and a web server that operates a website to broker the product advertisement information of the advertisement server to a client terminal. In the product advertising method, (a) receiving product advertisement information from the advertisement server, and uploading advertisement information including at least one advertisement server information and / or product advertisement information linked to each advertisement server to an advertisement list; (b) receiving a dividend request signal from the client terminal, calculating a dividend of each client accordingly, and providing the result to the client terminal and / or the website; . The method of claim 9, wherein step (b) The product advertising method through the advertising cost dividend service, characterized in that it determines only the dividend request signal input at a specified time as a valid signal. The method of claim 9, wherein step (b) And (b1) receiving a member registration related information for registering a client member of the web server and assigning a member identification code. The method of claim 11, wherein step (b) (B2) automatically connecting a corresponding advertisement server to which the specific dividend request signal is input when a specific dividend request signal is input from the client terminal through the linked region of the advertisement list. Product advertising method through the advertising cost dividend service. The method of claim 12, wherein step (b) And (b3) confirming that the client automatically connected in the step (b2) is a member of the corresponding advertisement server. The method of claim 13, wherein step (b) In step (b3), if it is confirmed that the client is a member of the corresponding advertisement server, the client receives the client information including the member identification information of the client from the advertisement server and corresponds to the client information including the member identification information from the member information database. And detecting (b4) the member information of the web server by detecting the member information. The method of claim 14, wherein the member information database is The product advertising method through the advertising cost dividend service, characterized in that it comprises one or more information about the account number to be paid dividends. The method of claim 15, wherein step (b) (B5) detecting the information on the account number corresponding to the member from the member information database, and inputting and transmitting data related to the payment of the dividend. Claims [1] A recording medium which transmits a code program transmitted to a user client terminal through a communication network by uploading or downloading, or which can be accessed by a computer using a disk drive. In order to display one or more advertisement information for a specific product and / or a specific homepage on a website on the communication network, a portion of the advertisement request fee paid by the advertisers is set as an advertisement fee for each advertisement information. The advertisement cost dividend service program that distributes the advertisement cost for the advertisement information to one or more clients viewing the specific advertisement information through the website, and pays the dividend, so that the computer can access and store the advertisement cost dividend service program. A computer-readable recording medium. The method of claim 17, wherein the advertising cost dividend service program, To support communication with one or more advertising side servers providing one or more advertisement information for the particular product and / or a specific homepage on the communication network, and / or one or more client terminals wishing to allocate compensation for the advertisement information. Communication support module; According to the advertisement information registration request from the at least one advertisement server, the advertisement list including the at least one advertisement information and the advertisement cost information set in the advertisement information is created and managed, and the specific advertisement information is presented from the at least one client terminal. And an advertisement cost dividend control module for distributing a reward set in the advertisement information and paying the dividend to each client while searching and presenting the advertisement information from the advertisement list as requested. The method of claim 18, wherein the advertising cost allocation control module, And a dividend calculating module for distributing a reward set in the at least one advertisement information according to the number of clients who have requested to present each advertisement information to calculate a dividend to be paid to each client. The method of claim 19, wherein the advertising cost allocation control module, Advertisement which receives one or more advertisement information requested to be registered from the advertisement server and reward information and / or member registration information respectively determined in the advertisement information, registers and stores in the advertisement list or updates the registered contents of the advertisement list. And a database of information and membership information. The method of claim 20, wherein the member information database, And information on an account number corresponding to the member registration information required for paying the dividend.