KR20150144446A - Vending system having products sales promotion mode based on giving advertising-fee payment to buyer, and method thereof - Google Patents

Abstract

According to the present invention, a sales promotion type vending system by advertisement cost payment to a purchaser comprises: a purchaser terminal group (1); a sales service provider server (10); a communication network (20); a first payment server (31); a second payment server (32); and a sales managing server (40). The sales service provider server (10) receives a purchase number corresponding to the order of a purchaser terminal, which purchases a product, in the purchaser terminal group from the sales managing server through the communication network (20) to calculate advertisement cost payment target calculation information and transmits an advertisement cost payment calculation result about the purchaser terminal, corresponding to the purchase number, to a second payment server (32) through the communication network (20) to pay an advertisement cost to a preset account of a user of the purchaser terminal to which advertisement cost payment is applied.

Description

[0001] 1. Field of the Invention [0002] The present invention relates to a system and a method for purchasing advertisement by paying a buyer,

More particularly, the present invention relates to a system and method for a purchase inducing method by paying a buyer's advertisement cost, more specifically, To a predetermined set of customers, after the amount of the advertisement paid to the salesperson reaches the quantity prescribed by the salesperson, The present invention relates to a system and method for a purchase inducing method by paying a buyer's advertisement fee so as to induce a purchase inducement by paying the advertisement cost only once per paid person among the profits of the enterprise.

All existing sales have three components: production, distribution, and consumption. Consumption is the final stage of these three stages, in which sales prices, or consumer prices, are formed. The price of such a consumer price is determined by the ratio of the cost of production, the cost of distribution, and the profit of the selling company to the selling price (consumer price).

Usually, we know 20 ~ 40% of selling price as production cost. And the remainder of the cost of distribution determines the profit of the sales company, so the sales companies are getting into intense competition.

In terms of sales companies, in order to increase their sales (profit) in order to survive, they advertise through various media and use "direct sales", "discount events" and "earning points" It is not felt well.

Accordingly, in the related art, differentiating from the conventional sales method, the present invention solves the problems of existing distribution structures, thereby realizing a sales method that consumers can truly trust, Therefore, it is required to develop the technology for reducing the advertising expenses paid to the conventional advertisement agency and returning the visible benefit to the consumer.

[Related Technical Literature]

1. A method of operating a merchandise sales system and a merchandise sales system (Patent Application No. 10-2012-0039383)

2. Network based-partition advertisement business system and method on network (Patent Application No. 10-2000-0028180)

SUMMARY OF THE INVENTION The present invention has been made in order to solve the above problems, and it is an object of the present invention to provide a method and apparatus for purchasing by purchaser's advertisement expenses to increase sales of a sales company by activating purchase (consumption) An induction type sales system, and a method thereof.

In addition, the present invention relates to a system for promoting purchase by inducing a buyer to pay a buyer advertisement fee so as to continuously provide high-quality goods to a buyer (consumer) Method.

However, the objects of the present invention are not limited to the above-mentioned objects, and other objects not mentioned can be clearly understood by those skilled in the art from the following description.

In order to achieve the above object, a sales inducing system based on a buyer's advertisement payment according to an embodiment of the present invention includes a buyer terminal set 1, a seller server 10, a communication network 20, In the sales system of the purchasing inducement system by paying the buyer advertisement expenses including the first payment server 31, the second payment server 32 and the sales management server 40, the seller server 10 receives from the sales management server 40 Receives the purchase number corresponding to the order number of the buyer terminal that has purchased the goods among the buyer terminal aggregates (1) through the communication network (20), calculates the advertisement fee payment target calculation information, and calculates the purchase cost calculated by the advertisement cost payment target calculation method The advertisement payment result to the corresponding purchaser terminal is transmitted to the second payment server 32 via the communication network 20 to pay the advertisement fee to the user's preset account of the advertisement payment application buyer terminal .

At this time, the sales company server 10 sets the order number "X" corresponding to the Xth purchase number among the first purchase number to the Xth purchase number (X is a natural number of 2 or more) as the initial threshold, The second payment server 32 notifies the second payment server 32 via the communication network 20 that the advertisement fee is paid to the user who operates the buyer terminal corresponding to the first purchase number, (K = L + 1, the initial value of L is 1) of "2 × X", which is the order corresponding to the second × X purchase number of the first purchase order number to the second purchase order number, The second sales server 40 transmits the second X purchase number to the second sales server 40 via the communication network 20 to pay the advertisement fee to the user who operates the buyer terminal corresponding to the second purchase number, It is preferable to carry out an advertisement-payment-target-calculation method of notifying the user of the advertisement amount to the advertisement-

In order to accomplish the above object, a method of selling a purchase induction method by paying a buyer advertisement fee according to an embodiment of the present invention is characterized in that the sales management server (40) assigns a purchase number to a buyer terminal A first step of providing the purchased purchase number to the purchaser terminal purchased through the sales display window for each product through the communication network 20 so that the buyer who has purchased the product can predict the time when the advertisement is paid by the buyer; A second step of the sales server server 10 receiving the purchase number from the sales management server 40 via the communication network 20, performing sales management for each product, and calculating the advertisement payment target calculation information; .

In this case, before the first step, the sales management server 40 provides a homepage for sales of merchandise of a seller who operates the seller server 10 through the communication network 20; The sales management server 40 transmits and receives data to and from the first payment server 31 in response to a purchase request from the at least one purchaser terminal constituting the buyer terminal aggregate 1 through the communication network 20 The method comprising: inducing settlement of online merchandise purchase through channel re-direction setting; And receiving a sales payment settlement completion signal from the first payment server (31) in accordance with the settlement by the buyer terminal requesting purchase of goods among the buyer terminal aggregate (1) by the sales management server (40); Is preferably performed.

Further, the present invention is characterized in that after the second step, the selling company server 10 transmits the result of calculating the advertisement cost payment to the buyer terminal corresponding to the purchase number calculated by the advertisement cost calculation method, To a payment server (32); And a second payment server (32) performing payment and payment for the advertisement cost in a preset account of a user of the advertisement payment applying buyer terminal; Is preferably performed.

In the second step, the selling server server 10 receives the purchase number from the sales management server 40, and compares the purchase number with the initial threshold value for paying the preset advertisement cost ; And the selling company server 10 determine whether the order number of the purchase number received in step 2-1 is an initial threshold value and whether the order number of the purchase number has reached the initial threshold, , 2 < 2 > (step 2) of performing an advertisement payment target selection for a buyer terminal corresponding to the initial value 1); .

Also, in the present invention, the purchase number and the mth purchase number (m is a natural number of 1 or more, the initial value 1) received in step 2-1 are different values, and the mth purchase number is the purchasing number received in step 2-1 It is desirable that the number is always smaller than the number.

Also, it is preferable that the advertisement paying object selected in step 2-2 is a user who operates the buyer terminal corresponding to the first purchase number since m has an initial value of 1.

The sales system of the purchase induction method by paying the buyer's advertisement expenses according to the embodiment of the present invention and the method thereof can be realized by forming the Kartell which is centered on the buyer (consumer) In the case of the present invention.

In addition, according to another embodiment of the present invention, a sales induction type sales system by paying a buyer's advertisement cost, and a method thereof, can improve the quality of a production company due to the sales increase and ultimately provide a high- To provide continuous effect.

1 is a view showing a sales system of a purchase induction method by paying a buyer's advertisement cost according to an embodiment of the present invention.
FIG. 2 is a diagram for explaining a process of selecting a buyer advertisement payment selection process by the sales company server 10 in the purchase induction type sales system by paying the buyer advertisement cost of FIG.
3 is a general flowchart showing a method of selling a purchase induction method by paying a buyer's advertisement cost according to an embodiment of the present invention.
4 is a specific flowchart showing a method of calculating an advertisement payment target corresponding to step S15 of FIG. 3 among the method of selling a purchase induction method by paying a buyer advertisement fee according to an embodiment of the present invention.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, a detailed description of preferred embodiments of the present invention will be given with reference to the accompanying drawings. In the following description of the present invention, detailed description of known functions and configurations incorporated herein will be omitted when it may make the subject matter of the present invention rather unclear.

In the present specification, when any one element 'transmits' data or signals to another element, the element can transmit the data or signal directly to the other element, and through at least one other element Data or signal can be transmitted to another component.

1 is a view showing a sales system of a purchase induction method by paying a buyer's advertisement cost according to an embodiment of the present invention. FIG. 2 is a diagram for explaining a process of selecting a buyer advertisement payment selection process by the sales company server 10 in the purchase induction type sales system by paying the buyer advertisement cost of FIG.

Referring to FIG. 1, a sales inducing system according to a purchase inducing method by paying a buyer advertisement fee includes a buyer terminal set 1, a seller server 10, a communication network 20, a first payment server 31, A server 32 and a sales management server 40. [

The buyer terminal aggregation 1 comprises the first purchaser terminal 1-1 to the nth purchaser terminal 1-n, where n is a natural number of 2 or more.

The sales company server 10 performs sales management for the commodity and computation calculation of the advertisement cost payment target.

More specifically, the sales company server 10 receives the purchase number corresponding to the order number of the buyer terminal that has purchased the goods among the buyer terminal aggregates 1 via the communication network 20 from the sales management server 40, And calculates the advertisement payment target calculation information.

Then, the sales company server 10 transmits the advertisement cost payment calculation result to the buyer terminal corresponding to the purchase number calculated by the advertisement cost payment calculation method to the second payment server 32 via the communication network 20, The payment of the advertisement cost is performed in the preset account of the user of the payment applying buyer terminal.

On the other hand, the calculation method of the advertisement paying target by the seller server 10 is shown in Fig. That is, when the selling price of the merchandise with the merchandise price of 10,000 won is 20 sold, the first buyer (consumer) 20 merchandise is paid 20,000 won. Thereafter, after the sales from the buyer 1 to the buyer 20, the advertisement cost of 20,000 won is limited to the buyer 1 only once. In addition, the advertising cost of 20,000 won to the buyer 21 of the purchaser 21 and the number of the buyer 2 after the sale are limited to one time. Then, after selling to the buyer 41 and the buyer 60, the advertisement cost of 20,000 won to the buyer 3 is paid only once. Advertising expenses will be paid once, based on the same application criteria.

To be more specific, the selling company server 10 sets the initial threshold value of "20 " as the order number corresponding to the 20th purchase number among the first to 20 < th > purchase numbers, When receiving the 20th purchase number from the server 40, notifies the second payment server 32 via the communication network 20 to pay the advertisement cost to the user who operates the buyer terminal corresponding to the first purchase number.

Next, the selling company server 10 transmits the order number "40" corresponding to the 40th purchase number of the 21st to 40th purchase numbers to the initial value of k (= 2) multiple number threshold k = L + When the 40th purchase number is received from the sales management server 40, the advertisement management server 40 sets the second purchase number to 1, And notifies the payment server 32. [

Thereafter, the selling company server 10 adds k (= 3) multiple number threshold (k = L + 1, L) to the initial value 60 of the order 60 corresponding to the 60th purchase number among the 41st to 60th purchase numbers 1) to the sales management server 40. When receiving the 60th purchase number from the sales management server 40, the communication network 20 is set to pay the advertisement cost to the user who operates the buyer terminal corresponding to the third purchase number To the second payment server 32 via the second payment server 32. [

In this manner, each time the salesperson server 10 achieves the k-multiple number threshold, the salesperson server 10 pays the advertisement cost to the user who operates the purchaser terminal corresponding to the purchase number in turn.

The communication network 20 is a communication network that is a high-speed period network of a large communication network capable of a large-capacity, long-distance voice and data service, and may be a next generation wired and wireless network for providing Internet or high-speed multimedia service. When the communication network 20 is a mobile communication network, it may be a synchronous mobile communication network or an asynchronous mobile communication network. As an embodiment of the asynchronous mobile communication network, a WCDMA (Wideband Code Division Multiple Access) communication network is exemplified. In this case, although not shown in the drawing, the communication network 20 may include a Radio Network Controller (RNC). Meanwhile, although the WCDMA network is exemplified, it may be a next generation communication network such as a 3G LTE network or a 4G network, or an IP network based on other IP. The communication network 20 includes signals and data between the purchaser terminal set 1, the sales company server 10, the first payment server 31, the second payment server 32, the sales management server 40, To each other.

The first payment server 31 carries out sales payment for goods and the second payment server 32 carries out advertisement payment payment.

Here, the first payment server 31 is connected to the communication network 20 under the control of the sales management server 40 in accordance with the goods purchase request of the buyer terminal constituting the buyer terminal aggregate 1 to the sales management server 40 Direction setting for data transmission / reception with the purchaser terminal performing the purchase request, and then performs online product purchase settlement with the buyer terminal requested to purchase the product. The first payment server 31 transmits a sales payment settlement completion signal to the sales management server 40 in accordance with the payment performed by the buyer terminal requesting purchase of the goods.

Meanwhile, it is preferable that the second payment server 32 performs settlement of the advertisement expenses to the predetermined account set as the user of the buyer terminal corresponding to the purchase number calculated by the seller server 10.

The sales management server 40 provides a homepage for viewing merchandise information for merchandise sales, and performs merchandise sales.

More specifically, the sales management server 40 provides a homepage for sales of merchandise of a seller who operates the seller server 10 through the communication network 20. [

In addition, when the sales management server 40 receives the sales payment settlement completion signal from the first payment server 31 in response to the payment performed by the buyer terminal requesting purchase of the goods among the buyer terminal aggregates 1, By providing the purchase number to the buyer terminal requesting the purchase and then providing the purchased purchase number to the buyer terminal purchased through the sales display window for each product through the communication network 20, the buyer who has purchased the goods can predict the time .

3 is a general flowchart showing a method of selling a purchase induction method by paying a buyer's advertisement cost according to an embodiment of the present invention. Referring to FIGS. 1 to 3, the sales management server 40 provides a homepage for sales of merchandise of a seller who operates the seller server 10 through the communication network 20 (S11).

After step S11, the sales management server 40 accesses the first purchaser terminal 1-1 through the nth purchaser terminal 1-n constituting the purchaser terminal aggregate 1 through the communication network 20 In step S12, an online commodity purchase settlement is performed through channel re-direction setting for data transmission / reception to the first payment server 31 according to the commodity purchase request.

After step S12, the sales management server 40 receives a sales payment settlement completion signal from the first payment server 31 in response to the settlement by the buyer terminal requesting purchase of goods among the buyer terminal aggregate 1 (S13 ).

After the step S13, the sales management server 40 assigns the purchase number to the buyer terminal requesting purchase of the goods according to the sale of the goods, and transmits the purchase number to the buyer terminal, (S14), so that the buyer who has purchased the product can predict the time when the advertisement is paid by the buyer.

After step S14, the selling company server 10 receives the purchase number from the sales management server 40 via the communication network 20, and calculates the sales management for each product and the calculation target information for the advertisement cost (S15). Here, the calculation method of the advertisement cost payment target will be described in detail with reference to FIG.

On the other hand, after the step S15, the selling company server 10 transmits the advertisement payment calculation result to the buyer terminal corresponding to the purchase number calculated by the advertisement payment target calculation method, to the second payment server 32 through the communication network 20, (S16).

After step S16, the second payment server 32 performs the payment of the advertisement cost to the user's preset account of the advertisement payment applying buyer terminal (S17).

4 is a specific flowchart showing a method of calculating an advertisement payment target corresponding to step S15 of FIG. 3 among the method of selling a purchase induction method by paying a buyer advertisement fee according to an embodiment of the present invention. 1 to 4, the sales company server 10 receives the purchase number from the sales management server 40, and compares the purchase number with the initial threshold for paying the advertisement in advance (S21).

After step S21, the selling company server 10 determines whether the order number of the purchase number received in step S21 is an initial threshold value, and returns to step S21 if the initial threshold value is not yet reached. On the other hand, when the order number of the purchase number achieves the initial threshold value, the vendor server 10 performs the advertisement cost payment target selection for the buyer terminal corresponding to the mth purchase number (m is a natural number equal to or larger than 1, initial value 1) (S23). Here, the purchase number and the mth purchase number (m is a natural number of 1 or more, the initial value 1) received in step S21 are different values. In the present invention, the mth purchase number is stored in the purchase number received in step S21 And the number is always smaller than the number (the order of precedence). Since the advertisement paying object selected in step S23 has m as an initial value of 1, the user operating the buyer terminal corresponding to the first purchase number corresponds to the advertisement paying object selected in step S23.

After step S23, the selling company server 10 judges whether or not the selection of the advertisement paying object for the buyer terminal according to step S23 has been completed (S24). When a plurality of advertisement payment objects are set for the buyer terminal, the sales company server 10 determines that the advertisement payment object selection completion is negative. On the other hand, if the advertisement payment object is set to a singular value, the advertisement fee payment method is ended.

On the other hand, if it is determined in step S24 that the selection of the advertisement cost payment target has not been completed, the selling company server 10 continuously receives the purchase number corresponding to the order after the initial threshold value from the sales management server 40, (K = L + 1, L is a natural number equal to or larger than 1) multiplied by a predetermined multiple of the initial threshold value for paying the preset advertisement fee (S25). That is, in step S25, the selling company server 10 substitutes L = 1 having an initial value of 1 for k, and the order number of the purchase number corresponding to the threshold corresponding to twice the initial threshold value Is determined.

After step S25, the selling company server 10 determines whether the order number of the purchase number received in step S25 is a k-th (two-fold) threshold or not (S26).

If it is determined in step S26 that the order number of the purchase number received in step S25 does not satisfy the k-th (two-fold) threshold, the selling company server 10 returns to step S25 to set the k- And performs the purchase number reception until the next time.

Conversely, when the order number of the purchase number received in step S25 achieves the k-times (two-fold) threshold, the seller server 10 transmits the m-th purchase number (m is a natural number of 1 or more, (S27a) by adding 1 to m in the initial value 1), and returns to step S23 to perform selection of the advertisement payment object for the buyer terminal corresponding to the second purchase number.

At the same time, in step S25 of the step after step S23, the selling company server 10 receives the purchase number corresponding to the order after the k-multiple number threshold from the sales management server 40 1 (S27b), so that the purchase number is compared with the predetermined multiple threshold, which is three times the initial threshold value for the preset advertisement cost payment.

The present invention can also be embodied as computer-readable codes on a computer-readable recording medium. A computer-readable recording medium includes all kinds of recording apparatuses in which data that can be read by a computer system is stored.

Examples of the computer-readable recording medium include a ROM, a RAM, a CD-ROM, a magnetic tape, a floppy disk, an optical data storage device and the like, and also implemented in the form of a carrier wave (for example, transmission over the Internet) .

The computer readable recording medium may also be distributed over a networked computer system so that computer readable code can be stored and executed in a distributed manner. And functional programs, codes, and code segments for implementing the present invention can be easily inferred by programmers skilled in the art to which the present invention pertains.

As described above, preferred embodiments of the present invention have been disclosed in the present specification and drawings, and although specific terms have been used, they have been used only in a general sense to easily describe the technical contents of the present invention and to facilitate understanding of the invention , And are not intended to limit the scope of the present invention. It is to be understood by those skilled in the art that other modifications based on the technical idea of the present invention are possible in addition to the embodiments disclosed herein.

1: Buyer terminal aggregation
1-1 to 1-n: first to n-th buyer terminals
10: Sales provider server
20: Network
31: first payment server
32: second payment server
40: Sales management server

Claims (8)

Purchasing by purchaser advertisement cost payment including buyer terminal set 1, sales company server 10, communication network 20, first payment server 31, second payment server 32 and sales management server 40 In the induction type sales system, the selling company server 10,
The sales management server 40 receives the purchase number corresponding to the order number of the buyer terminal that has purchased the goods among the buyer terminal aggregates 1 via the communication network 20 to calculate the advertisement cost target calculation information, To the second payment server 32 via the communication network 20, the payment result of the advertisement cost to the buyer terminal corresponding to the purchase number calculated by the buyer terminal corresponding to the purchased purchase number, The sales information of the purchaser is paid by the buyer.
The sales agent server (10) according to claim 1,
Quot; X "corresponding to the Xth purchase number among the first purchase number to the Xth purchase number (X is a natural number of 2 or more) is set as the initial threshold, and the Xth purchase number is received from the sales management server 40 , Notifies the second payment server 32 via the communication network 20 that the advertisement fee is paid to the user who operates the buyer terminal corresponding to the first purchase number,
Quot; 2 x X "which is a sequence number corresponding to the 2 x X purchase number out of the X + 1 purchase number to the 2 x X purchase number is set as an initial value of k (= 2) multiple number threshold (k = L + 1 through the communication network 20, and then, when receiving the second x X purchasing number from the sales management server 40, To the payment server (32). The system as claimed in claim 1,
After the sales management server 40 assigns a purchase number to the buyer terminal requesting purchase of merchandise according to merchandise sales and then provides the purchased purchase number to the purchaser terminal purchased through the sales display window for each product through the communication network 20, A first step of allowing a purchased purchaser to predict when the advertisement payment is made; And
A second step of the sales company server 10 receiving the purchase number from the sales management server 40 via the communication network 20, performing sales management for each product, and calculating the advertisement payment target calculation information; The method according to claim 1, wherein the selling price of the purchased product is at least one of the following:
4. The method of claim 3, further comprising, prior to the first step,
Providing the sales management server (40) with a homepage for sales of merchandise of a seller operating the seller server (10) through the communication network (20);
The sales management server 40 transmits and receives data to and from the first payment server 31 in response to a purchase request from the at least one purchaser terminal constituting the buyer terminal aggregate 1 through the communication network 20 The method comprising: inducing settlement of online merchandise purchase through channel re-direction setting; And
Receiving a sales payment settlement completion signal from the first payment server (31) in response to payment by the buyer terminal requesting purchase of merchandise among the buyer terminal aggregate (1) by the sales management server (40); The method of claim 1, further comprising the steps of:
4. The method of claim 3, wherein after the second step,
A third step of the sales provider server 10 transmitting the result of the advertisement payment calculation to the buyer terminal corresponding to the purchase number calculated by the calculation method of the advertisement cost payment target to the second payment server 32 through the communication network 20; And
A fourth step of the second payment server (32) performing a payment payment for the advertisement cost to a predetermined account of the user of the advertisement payment applying buyer terminal; The method of claim 1, further comprising the steps of:
4. The method of claim 3,
A step 2-1 in which the selling company server 10 receives the purchase number from the sales management server 40 and compares the purchase number with an initial threshold for paying the advertisement cost set in advance; And
When the selling company server 10 determines whether or not the order number of the purchase number received in the step 2-1 is an initial threshold value and the order number of the purchase number has reached the initial threshold value, the mth purchase number (m is a natural number of 1 or more, A step 2-2 of performing an advertisement paying target selection for a buyer terminal corresponding to the initial value 1); The method according to claim 1, wherein the selling price of the purchased product is at least one of the following:
The method of claim 6,
The purchase number and the mth purchase number (m is a natural number of 1 or more, the initial value 1) received in the step 2-1 are different values, and the mth purchase number is always smaller than the purchase number received in the step 2-1 The method comprising the steps of: a.
The method of claim 7,
The method according to claim 2, wherein the advertisement paying object selected in the step 2-2 is a user who operates the buyer terminal corresponding to the first purchase number because m has an initial value of 1 .

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