KR20010020261A - A method relating to telephone communications that include the transmission of advertising messages - Google Patents

Abstract

The present invention relates to a telecommunications system wherein a fee for a call connection between both subscribers is charged to a third subscriber. The first subscriber dials in the order of the prefix, the third subscriber number and the second subscriber number if possible. The advertisement is sent while the call connection between the first subscriber and the second subscriber is established. The question is queried on one or both of the first and second subscribers with the advertisement asking for further contact with the advertiser.

Description

A METHOD RELATING TO TELEPHONE COMMUNICATIONS THAT INCLUDE THE TRANSMISSION OF ADVERTISING MESSAGES}

Swedish patents 9403793-4 and 9700334-7 disclose methods for forwarding and charging telephone calls when the telephone of the first subscriber is connected to the second subscriber via a standard telephone network. The standard telephone network may be a fixed network or a mobile telephone network.

According to the description of these patents, call connection is established by the first subscriber dialing a subscriber number, prefix or the like and the third subscriber number and dialing the second subscriber number. This procedure establishes a connection between the first and second subscribers and charges for the third subscriber.

The prefix or corresponding code causes the telephone network to connect the call to the networked computer device associated with the third subscriber via the telephone network. The prefix causes the computer device to forward the call to the second subscriber through the computer device such that the first subscriber is connected with the second subscriber. According to the detailed description of the foregoing patent, the computer device transmits advertisements at predetermined time intervals while a call connection between the first subscriber and the second subscriber is established.

For example, a hamburger restaurant chain or a gas station chain may send advertisements associated with a sales offer or marketing promotion during a call-up advertisement.

The computer device collects advertisement data from a database in a predetermined order and transmits the advertisement during call connection progress. Since information related to the telephone numbers of the first subscriber and the second subscriber, respectively, can be retrieved from the database, the computer device can take an advertisement relating to each region or zone where both subscribers are located. As disclosed in the detailed description of Swedish Patent No. 9700096-2, each subscriber can be classified in a different database or in the same database, which stores a profile of each originating subscriber including a subscription agreement with a third party. The computer device also collects advertisements suitable for the profile of the associated subscriber and sends these advertisements to the subscriber.

In this case, the first subscriber is not charged for the call to the second subscriber, after understanding that the company or organization may advertise its activities to the first and second subscribers.

The present invention relates to a telecommunications system in which a call connection is established between two subscribers, the third subscriber is charged for the call, and an advertisement is transmitted during the call connection.

1 is a block diagram showing the configuration of equipment for carrying out the invention.

It is an object of the present invention to enable an advertiser to enhance the expansion of an advertisement to subscribers who are likely to be interested in the goods or services that the advertisement refers to.

This object is achieved by the present invention.

The present invention relates to a telecommunications network in which a call connection is established between two subscribers, wherein a third subscriber bears the charge, the first subscriber's telephone is connected to the second subscriber's telephone through a standard telephone network, and the first subscriber, As a preferred example, the prefix, the third subscriber number and the second subscriber number are dialed in sequence, and the telephone network connects the call to a computer device connected to the network so that the call is forwarded to the second subscriber. Is charged to the third subscriber for calls between the first subscriber and the second subscriber, an advertisement is sent during the call connection between the first subscriber and the second subscriber, and the advertisement is intended to facilitate the sale of a service or product. The present invention relates to a company (hereinafter referred to as an advertiser), wherein the present invention asks whether a subscriber associated with an advertisement document wants to establish additional access with the advertiser. Characterized in that one or more questions are passed to one or both of the first and second subscribers, and the computer device detects any code, etc. that the relevant subscriber enters in response to the question, indicating that a further connection is desired. If it is recognized, at least store the subscriber's telephone number or other information of the subscriber concerned.

Hereinafter, the present invention will be described in more detail with reference to Examples and drawings.

Fig. 1 shows the configuration of the present invention in which the first subscriber telephone 1 is connected to the second subscriber telephone 2 via the standard telephone network 3, and the telephone call is advanced and billed.

A third subscriber having a computer device 4 connected to the telephone network 3 is included in the configuration of the invention. The computer device 4 detects the prefix that the first subscriber dials and precedes the third subscriber number. The third subscriber may have a local telephone exchange 5 to which the computer device 4 is connected. The telephone exchange 5 is programmed to connect an incoming call to the computer device when it detects the prefix. Upon detecting the prefix, the computer device 4 advances the call to the second subscriber number dialed after the third subscriber number mentioned above by the first subscriber through the telephone network to establish a call connection between the first subscriber and the second subscription. Set it.

In addition, when detecting the prefix, the telephone network 3 charges the third subscriber to the call between the first subscriber and the second subscriber. In detail in this regard, all charges for the call may be charged to the third subscriber or a portion may be charged to the third subscriber and the remainder may be charged to the first subscriber. The prefix is detected at the telephone exchange of telephone station 6 belonging to the telephone network for billing purposes.

The advertisement is sent simultaneously to the first and second subscribers during the call connection at different time intervals.

In this regard, the computer device 4 is connected to a database 7 which stores advertising text.

The database 7 or other database stores several advertisements in a format recorded on a data medium. Such advertisements are preferably classified in a suitable order. For example, advertisements can be classified according to the gender, gender, income and region of residence of each subscriber.

In accordance with the present invention, one or more questions relating to the ad text are sent to one or both of the first and second subscribers to query whether the relevant subscriber wants to contact the advertiser (advertised product or service provider). When the subscriber or related subscriber responds to the query by entering a code or the like, the computer device 4 detects the code. The computer device 4 stores at least the associated subscriber's telephone number or other subscriber identification information upon detecting a code in the sense of a desired further contact.

According to one embodiment, the code is a code input at the button panel of the subscriber's telephone. For example, a subscriber can press "1" when affirming a query and "2" when affirming.

The code may also be a voice message spoken by the subscriber, a so-called voice response. For example, the subscriber may respond "yes" or "no" to the query described above. In this regard, the computer device is programmed to analyze the voice message and convert it into a digital signal.

Thus, if an advertisement is sent during a conversation between two subscribers, the advertiser may ask the relevant subscribers if they want further contact with the advertiser. As an example of further contact, the advertiser may call or send information to the subscriber.

For example, if the advertiser is a travel agency advertising cheap Mediterranean weekend trips, the advertisement would end with a message to press "1" on the phone's number plate if he wanted a catalog or "2" if he wanted a telephone contact. Naturally, different advertisements may be sent to the two subscribers in the conversation. Furthermore, as disclosed in the detailed description of Swedish Patent No. 9700096-2, a computer device may be coupled to a database that stores information about each subscriber so that advertisements suitable for the subscriber concerned can be transmitted.

After recognizing the code and the associated subscriber's telephone number, the computer device discloses at least the telephone number to the advertiser. Disclosure is carried out by communicating over the telephone network the subscriber's telephone number that has expressed interest in further contact with the advertiser.

However, the computer device may transmit additional information in addition to the telephone number. If subscriber information is stored in a database, this information can be passed on to the advertiser. Instead, if the database of the computer device includes the address information of another subscriber, the computer device may make a list of names and addresses and deliver the list to the advertiser.

Further contact with the advertisers described above may include, for example, advertisers delivering advertisements to relevant subscribers, direct visits of salespersons of the advertising company, and the like. For example, the latter method may be applied with regard to advertisements of insurance companies related to insurance policies.

The relevant subscriber may wish to make a telephone contact. In this case, the advertiser may call the subscriber after being notified from the computer device of the subscriber who wants to make a telephone contact.

According to a preferred embodiment, if the subscriber desires a telephone contact, the computer device establishes a call connection between the subscriber and the advertiser at the end of the ongoing call.

As mentioned above, it is clear that the object of the present invention can be achieved by the present invention.

The prefix may be a subscriber number of a third subscriber, a specific other number, or a symbol such as "*" or "#". The subscriber number and prefix may consist of numbers, letters and numbers, or letters.

It is a matter of course that the present invention is not limited to the above-described embodiment, and changes may be made within the following claims.

Claims (5)

The call connection is established between the two subscribers, the third subscriber pays for the call, the first subscriber's phone connects to the second subscriber's phone through the standard telephone network, and the first subscriber, preferably the prefix, 3 Dials in the order of the subscriber number and the second subscriber number, and the telephone network connects the call to a computer device connected to the network so that the call proceeds to the second subscriber so that the first subscriber and the second subscriber are connected. A method for telecommunications wherein a third party is charged for a call between a second subscriber, an advertisement is sent when a call connection between the first subscriber and the second subscriber is established, and the advertiser becomes a company wishing to promote the sale of a service or product. To One or more queries are sent to one or both of the first and second subscribers asking whether the associated subscriber wants to establish additional access with the advertiser along with the advertisement document, and the associated subscriber responds by entering a code or the like into the query. And if at least one of the computer device detects the code and recognizes a code indicating that the associated subscriber wants further contact with the advertiser, at least the associated subscriber's telephone number or other subscriber's identification information is stored. The method according to claim 1, wherein after recognizing the code and the associated subscriber's telephone number, the computer device (4) sends at least the telephone number to the advertiser. The method of claim 1 or 2, wherein the code is a code entered on a keypad of a subscriber telephone. A method according to claim 1 or 2, wherein the code is a spoken message by the subscriber, ie a so-called voice message. 5. The call connection according to any one of claims 1 to 4, wherein the computer device establishes a call connection between the subscriber and the advertiser at the end of an ongoing call when the code indicates that the associated subscriber wants a telephone contact with the advertiser. Characterized in that.