CN1254467A - Method relating to telephone communications that include transmission of advertising messages - Google Patents

Method relating to telephone communications that include transmission of advertising messages Download PDF

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Publication number
CN1254467A
CN1254467A CN98804635A CN98804635A CN1254467A CN 1254467 A CN1254467 A CN 1254467A CN 98804635 A CN98804635 A CN 98804635A CN 98804635 A CN98804635 A CN 98804635A CN 1254467 A CN1254467 A CN 1254467A
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CN
China
Prior art keywords
user
calling
advertiser
computer unit
code
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Pending
Application number
CN98804635A
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Chinese (zh)
Inventor
卡尔·安德
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Gratistelefon Svenska AB
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Gratistelefon Svenska AB
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Filing date
Publication date
Application filed by Gratistelefon Svenska AB filed Critical Gratistelefon Svenska AB
Publication of CN1254467A publication Critical patent/CN1254467A/en
Pending legal-status Critical Current

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    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04MTELEPHONIC COMMUNICATION
    • H04M15/00Arrangements for metering, time-control or time indication ; Metering, charging or billing arrangements for voice wireline or wireless communications, e.g. VoIP
    • H04M15/80Rating or billing plans; Tariff determination aspects
    • H04M15/8083Rating or billing plans; Tariff determination aspects involving reduced rates or discounts, e.g. time-of-day reductions or volume discounts
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04MTELEPHONIC COMMUNICATION
    • H04M15/00Arrangements for metering, time-control or time indication ; Metering, charging or billing arrangements for voice wireline or wireless communications, e.g. VoIP
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04MTELEPHONIC COMMUNICATION
    • H04M3/00Automatic or semi-automatic exchanges
    • H04M3/42Systems providing special services or facilities to subscribers
    • H04M3/487Arrangements for providing information services, e.g. recorded voice services or time announcements
    • H04M3/4872Non-interactive information services
    • H04M3/4878Advertisement messages
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04MTELEPHONIC COMMUNICATION
    • H04M2215/00Metering arrangements; Time controlling arrangements; Time indicating arrangements
    • H04M2215/01Details of billing arrangements
    • H04M2215/0184Details of billing arrangements involving reduced rates or discounts, e.g. time-of-day reductions, volume discounts, cell discounts, group billing, frequent calling destination(s) or user history list

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  • Engineering & Computer Science (AREA)
  • Signal Processing (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Business, Economics & Management (AREA)
  • Marketing (AREA)
  • Telephonic Communication Services (AREA)
  • Meter Arrangements (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

A method in a telecommunication system wherein a call connection between two subscribers is billed to a third subscriber. The first subscriber dials a subscriber number, preferably preceded by a prefix, that leads to said third subscriber and dials a subscriber number that leads to the second subscriber. An advertisement is sent on the call connection established between first and second subscriber. In conjunction with the advertising message, the first and/or second subscriber is asked whether or not they wish to establish further contact with the advertiser.

Description

A kind of method relating to telephone communications that comprises the advertisement information transmission
The present invention relates to a kind of method relevant with telecommunication system, it is set up to call out between two users and connects, and by first user charges, and in calling procedure, send advertisement.
Swedish patent No.9403793-4 and No.9700334-4 propose the switching of call and a kind of method of charging, wherein first user's phone, by a standard telephone network, are connected to second user.Standard telephone network can be a fixing network or mobile telephone network.
According to the specification of these patents, first user dials certain Subscriber Number, as certain prefix and so on, then dials the Subscriber Number that leads to third party again, dials the Subscriber Number that leads to second user then, sets up one in view of the above and calls out connection.The result of this process is to connect between first and second user, and is call payment between described first and second user by third party.
This prefix or corresponding code make telephone network calling out by telephone network, are connected to a network connection computer unit relevant with third party.Prefix also makes computer unit calling out through described computer unit, is forwarded to second user, so that first user and second user are coupled together.According to the specification of patent noted earlier, computer unit is used to send advertisement setting up in first calling with second user is connected during this period of time by given interval.
For example, hamburger chain store or gas station chain store can send selling price advertisement and ongoing marketing activity advertisement at call connection process.
Computer unit is used to by the instruction of presetting, and collects ad data from database, and connects these advertisements of transmission to ongoing calling.Because with first and second user's corresponding phone number for information about, can in database, find, so computer unit can extract these two users local advertisement of location or scope separately.Also can store classifiedly the user at another database, or leave same database in, wherein store the abridged table of the agreement of each calling party and third party signature, described in Swedish patent specification No.9700096-2.Computer unit can also be used to collecting the advertisement that is suitable for associated user's abridged table, and described user is delivered in these advertisements.
In this case, first user is not required to be second user of calling and pays, because according to agreement, certain company or tissue can be done advertisement to its activity to first and second users.
Purpose of the present invention is the advertiser can be thought to those commodity or service users interest that advertisement is mentioned realize that the reinforcement of advertisement is disseminated.
The present invention can reach this purpose.
Therefore the present invention relates to a kind of method of relevant telecommunications, wherein, between two users, set up to call out and connect, this calling is paid by third party, first user's phone is through the telephone network of a standard, be connected on second user's the phone, first user dials a user's number, preferably the front has a prefix of leading to third party, dial the Subscriber Number that leads to second user then, make telephone network be connected to calling a telephone network that is connected with computer unit, this telephone network is transferred to described second user to calling, so that described first user and described second user are coupled together, calling between first and second user is paid by third party, and, when the calling between first and second user connects, send advertisement, described advertisement belongs to certain company that wishes to promote its service or product, after this be called the advertiser, the invention is characterized in, the advertisement information that sends with first and/or second user in the same way, at least one problem is also proposed, the inquiry associated user whether get in touch by interesting foundation further with the advertiser, makes computer read any code that may key in when the associated user answers that problem; And, at least when reading the code that expression wishes further contact, make computer unit store associated user's telephone number or some other identification informations of user at least.
The present invention will be described in more detail now, and one exemplary embodiment of recommending with reference to the present invention and part are with reference to accompanying drawing, and Fig. 1 is a functional block diagram here, and realization equipment arrangement of the present invention be described.
Fig. 1 a kind of creative arrangement of drawing is used for the switching and the charging of a call, here, first user's phone 1 through one generally with the standard telephone network of 3 marks, be transferred to second user's phone 2.
This arrangement comprises the third party that is connected with telephone network 3 with a computer unit 4.Computer unit 4 is suitable for reading first consumer dials a prefix and the Subscriber Number that leads to third party subsequently.This third party can have a local call switch 5, and computer unit 4 just is connected on it.Telephone exchange 5 can be programmed, and when reading this prefix, just incoming call is connected to computer unit.When reading this prefix, the effect of computer unit 4 is to pass through telephone network, calling is transferred to first user after dialing the described Subscriber Number of at first mentioning, that that dial leads to second user's Subscriber Number, so that the calling of setting up from first user to described second user connects.
When telephone network 3 also was adapted at reading described prefix, the calling charge between first and second user, meter was on the confirmation slip of third party.In this case, perhaps the full payment of Hu Jiaoing is paid by third party, and perhaps the part expense is paid by third party, and remaining part is paid by the calling subscriber.Desirable way is, in telephone exchange, reads prefix with a subordinate in the substation 6 of telephone network, is used for chargeing.
When customer call connected, advertisement sent to first and second user simultaneously with the different time intervals.
In this case, computer unit 4 is connected to the database 7 that contains advertisement information.
Database 7, or another database contain many advertisement informations that are recorded on the data medium.To these advertisement informations, desirable way is by suitable order classification.For example, these message can be according to each user's age, sex, income and residential area classification.
According to the present invention, aspect advertisement information, send a problem to first and/or second user at least, whether inquiry the associated user wish and the advertiser, is the company that advertisement is done in its product or service, does further contact.When relevant user or users key in code and so on and answer this problem, at least when computer unit is read the code that an expression wishes to do further to get in touch, make the unit store associated user's telephone number or certain user's identification information at least.
According to an embodiment, this code is that the user is the code of keying at keyboard.For example, when questions answer is Yes, the user on his keyboard by 1, when answer is No by 2.
According to another kind of method, this code is the voice message that the user provides, a kind of so-called audio inquiry.For example, the user answers Yes or No to foregoing problems.In this case, programme, to analyze voice message and it is converted to digitized signal to computer unit.
Therefore, when advertisement sent, two users talked with, and the advertiser can ask the associated user, and whether they wish to set up further with the advertiser is got in touch, and for example, gives the user by the advertiser by phone or by the mailing information material, gets in touch with the user.
For example, when the advertiser is a travel agency, send the advertisement of spending holidays of littoral area, cheap Mediterranean, actual advertisement can use the following end of message: if you expect our catalogue, please press 1 on a phone call for you keyboard.If you wish that we get in touch with you with phone, please on a phone call for you keyboard by 2.
Nature, the advertisement information that sends to two users that talking with can be different.And advertisement information can adapt with the associated user, and as pointed in Swedish patent specification No.9700096-2, computer unit comprises relevant different user database of information connection with one.
After read the code and associated user's telephone number, to make computer unit reveal this telephone number at least to the advertiser.Accomplish this point, can pass through telephone network, send the interesting telephone number of further getting in touch of those expressions with the advertiser.
But for example, computer unit can also be sent the more information except that telephone number.When database comprises user's information, this information can send to the advertiser.When the database of computer unit comprises the address information of different user, so, computer unit can generate a surnamed Zhang name and an address table, and this table is sent to the advertiser.
The front is said further to be got in touch with the advertiser, can comprise that for example, the advertiser sends show and colour to the associated user, or sends private invitation by a representative of advertising company.A kind of mode in back can be used in, for example, and the advertisement of insurance company's relevant insurance policy.
Also this situation may occur, the associated user is ready by telephone contact.At this moment, obtaining the notice of computer unit, knowing which user wishes after the telephone contact, the advertiser just can the calling party.
According to a preferred embodiment, wish certain user under the situation of telephone contact that computer unit can be afoot during end of calling, set up the advertiser and be connected with calling between this user.
Should be understood that from the above mentioned the present invention has realized purpose of the present invention.
Foregoing prefix can be the Subscriber Number of third party, or some other number, or certain code, comprises star symbol or rectangle symbol.Subscriber Number and prefix both can be numeral or the alphanumeric shuffling or only contain letter.
Thereby, can not think that the present invention only limits to each one exemplary embodiment of aforementioned the present invention, because in the covering scope of following claims, can do various variations.

Claims (5)

1. method that relates to telecommunications, wherein, between two users, set up to call out and connect, this calling is chargeed to third party, first user's phone is connected on second user's the phone through the telephone network of standard, first user dials a Subscriber Number, wear a prefix preferably, this number leads to described third party, dial the Subscriber Number that leads to second user then, make telephone network be connected to a computer unit (4) to calling, this computer unit is connected with telephone network and call forward is arrived described second user, so that described first user and described second user are coupled together, calling between first and second user is paid by third party, and, in the calling of between first and second user, having set up, send certain advertisement, and, certain wishes that the company of its product of sales promotion or service is the advertiser, it is characterized in that, the advertisement information that sends with first and/or second user in the same way, at least one problem is also proposed, whether the inquiry associated user is ready to set up further with the advertiser is got in touch, wherein, if the associated user keys in certain code and so on and answers this problem, then make computer unit read described code; And, at least when reading the code that the associated user represents to wish further to get in touch with the advertiser, make computer unit store associated user's telephone number or some other identification informations of user at least.
2. according to the method for claim 1, it is characterized in that, after the described code of reading the associated user and telephone number, make computer unit (4) be sent to the advertiser to telephone number at least.
3. according to the method for claim 1 or 2, it is characterized in that described code is the code of keying on user's the telephone keypad.
4. according to the method for claim 1 or 2, it is characterized in that code is the message that the user gives an oral account, that is, and a kind of so-called ARU.
5. according to claim 1,2,3 or 4 method is characterized in that, when described coded representation associated user wishes to get in touch with advertiser's phone, can make computer unit when the end of calling that is carrying out, and sets up this user and is connected with calling between the advertiser.
CN98804635A 1997-04-28 1998-04-01 Method relating to telephone communications that include transmission of advertising messages Pending CN1254467A (en)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
SE9701584A SE9701584D0 (en) 1997-04-28 1997-04-28 Procedure for telecommunications where advertising messages are broadcast
SE9701584-6 1997-04-28

Publications (1)

Publication Number Publication Date
CN1254467A true CN1254467A (en) 2000-05-24

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CN98804635A Pending CN1254467A (en) 1997-04-28 1998-04-01 Method relating to telephone communications that include transmission of advertising messages

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EP (1) EP0990342A1 (en)
JP (1) JP2001522555A (en)
KR (1) KR20010020261A (en)
CN (1) CN1254467A (en)
AU (1) AU733258B2 (en)
BR (1) BR9808696A (en)
CA (1) CA2287359A1 (en)
HU (1) HUP0002153A3 (en)
NO (1) NO995243L (en)
NZ (1) NZ500392A (en)
PL (1) PL336477A1 (en)
SE (1) SE9701584D0 (en)
WO (1) WO1998049826A1 (en)

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN108259189A (en) * 2016-12-29 2018-07-06 中国移动通信集团浙江有限公司 A kind of call payment processing method and system

Families Citing this family (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
SE520424C2 (en) * 1998-03-28 2003-07-08 Telia Ab Method of forwarding between different subscribers using voice commands
US6223165B1 (en) * 1999-03-22 2001-04-24 Keen.Com, Incorporated Method and apparatus to connect consumer to expert
SG105454A1 (en) * 2000-03-21 2004-08-27 Checkfree Corp Distributed data accessing technique
KR20020003933A (en) * 2000-06-27 2002-01-16 강민구 System And Method For Bi-Directional Advertisement Related with Wire, Wireless, and Mobile Communication Network
WO2008110656A1 (en) * 2007-03-09 2008-09-18 Cvon Innovations Ltd Method and apparatus for monitoring user communications
WO2008110657A1 (en) * 2007-03-09 2008-09-18 Cvon Innovations Ltd Method and apparatus for controlling user communications

Family Cites Families (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5146491A (en) * 1991-08-08 1992-09-08 Pilgrim Telephone, Inc. Telephone billing method
US5524139A (en) * 1994-07-15 1996-06-04 Boston Technology, Inc. System for automatic access to automated telephonic information services
SE504958C2 (en) * 1994-11-04 1997-06-02 Gratistelefon Svenska Ab Procedure for telephone communication and apparatus for this

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN108259189A (en) * 2016-12-29 2018-07-06 中国移动通信集团浙江有限公司 A kind of call payment processing method and system
CN108259189B (en) * 2016-12-29 2021-06-01 中国移动通信集团浙江有限公司 Call payment processing method and system

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Publication number Publication date
SE9701584D0 (en) 1997-04-28
HUP0002153A2 (en) 2000-10-28
BR9808696A (en) 2000-10-03
EP0990342A1 (en) 2000-04-05
NZ500392A (en) 2001-10-26
NO995243D0 (en) 1999-10-27
PL336477A1 (en) 2000-06-19
KR20010020261A (en) 2001-03-15
NO995243L (en) 1999-12-23
JP2001522555A (en) 2001-11-13
CA2287359A1 (en) 1998-11-05
WO1998049826A1 (en) 1998-11-05
HUP0002153A3 (en) 2002-03-28
AU733258B2 (en) 2001-05-10
AU7352998A (en) 1998-11-24

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