CN1116759C - Method of realizing advertizement business on intelligence network - Google Patents
Method of realizing advertizement business on intelligence network Download PDFInfo
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- CN1116759C CN1116759C CN 99100101 CN99100101A CN1116759C CN 1116759 C CN1116759 C CN 1116759C CN 99100101 CN99100101 CN 99100101 CN 99100101 A CN99100101 A CN 99100101A CN 1116759 C CN1116759 C CN 1116759C
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Abstract
The present invention discloses a method for realizing advertisement service on an intelligence network. Advertisement service logic processing steps comprises that an advertisement service number is detected, when the number is an incoming number of a general user, whether the number is effective or not is judged, and a message is played if the number is effective; consult or telephone call is selected by a user, when the consult is selected, the advertisement service number is translated to a destination to carry out connection, when the telephone call is selected, the user inputs a called telephone number to carry out with the connection; when the number is number call of the management of a service user, whether the number is effective or not is judged, if the number is effective, a secret code is input by the service user, whether the secret code is correct or not is judged, when the secret code is correct, the service user is allow to select corresponding service. The new service of the telephone advertisement, which is realized on the intelligence network can make service applicants play own message in the telephone, a common telephone user is free or only pays out part talking expenses by calling the advertisement service number to listen the message.
Description
Technical field
The present invention relates to a kind of method that telecommunication service is provided to the network terminal in telecommunications network, more particularly, relate to a kind of method that in telecommunications network, realizes phone advertisement (AD:Advertisement) business with Intellight network mode.
Background technology
In current society, various commodity are a feast for the eyes, and a multitude of names makes us dazzled, thus people buy commodity often regular meeting select according to advertising message or others' introduction.Famous product, advertisement are done many more excellently more, and style also constantly updates, and correspondent advertisement is taken also straight line rising, make a lot of producers forbidding.The implementing method of advertisement at present mainly contains broadcasting, TV, newspaper, magazine, internet, billboard, propaganda activity etc., with the television advertising is example, not only cost is bigger, and the advertisement that the same time plays on the TV is more, except the minority advertisement can impress to everybody, most of advertisements all make spectators feel burdensome, or even floating smoke and passing clouds.And these many advertisement forms all can not bring interests directly for spectators, reader.Along with popularizing gradually of phone, phone also can develop into a kind of new model of advertisement as a kind of communications media, the birth of Here it is telephone advertisement business.
Simultaneously, Intelligent Network also is being trend of rapid development as a kind of additional " increment " communication network of new business that provides quickly and efficiently on original communication network.Referring to shown in Figure 1, be the structure chart of intelligent network platform system.Wherein, intelligent network platform system 100 joins by communication network and public network PSTN106.Intelligent network platform of the present invention system is consistent about the model definition of intelligent network with International Standards Organization, comprise with lower member: service creation environment SCE 101, SMAP SMAP 102, business management system SMS 103, service control point (SCP) 104 and service switching point 105, these parts all are the combinations of certain hardware and software.On hardware, service creation environment SCE, SMAP SMAP, business management system SMS, the service control point (SCP) is one or more computer, can be PC, work station, minicomputer, medium-sized machine even large-scale computer, be to have the switch of signaling function of exchange or some hardware modules that general switch has the signaling function of exchange on the service switching point.Each parts also includes corresponding software except that above-mentioned hardware: comprise the professional software that generates among the service creation environment SCE, comprise the service management access software among the SMAP SMAP, comprise service management software among the business management system SMS, comprise professional Control Software in the service control point (SCP), wherein professional Control Software comprises the service logic program SLP that one or more are managed business, and a database point SDP who is used to provide intelligent network business.
Intelligent network is created by service creation environment SCE and is realized professional service logic and business datum, by business management system SMS this service logic, business datum and corresponding software module are loaded into the service control point (SCP), the service control point (SCP) promptly produces a software module that comprises Service Logic processing Program and customer data base, influences call flow with the SSP reciprocation.
With Intellight network mode realize value-added telecom services can be when needs replenish new function dynamic update business release easily, and needn't revise any software and data on the switch, accordingly, if the business on the intelligent network goes wrong, the normal call that also can not influence switch is handled.
Summary of the invention
In view of this, purpose of the present invention just is to provide a kind of method that realizes telephone advertisement business in telecommunications network with Intellight network mode, service-user can be advertised on phone, and the diversity of realize paying, the regular phone user can listen to advertising words and converses by dialing the advertising business number.
The objective of the invention is to be achieved through the following technical solutions:
A kind of method that on intelligent network, realizes advertising business, this intelligent network comprises service control point and Service Switching Point at least, Service Switching Point is to have the switch of signaling function of exchange or the hardware module that general switch has the signaling function of exchange, is the node that connects PSTN net and intelligent network; It is characterized in that:
Telephone advertisement business detection trigger mechanism is set in described Service Switching Point, and the telephone advertisement business administer calls that telephone advertisement business is called out or service-user is dialed that detected domestic consumer is dialed is reported to service control point;
Telephone advertisement business logic and business datum are set in described service control point, after receiving the telephone advertisement business message that Service Switching Point reports, calling this telephone advertisement business logic handles, comprise and search the telephone advertisement business data, carry out the reciprocal effect call treatment with Service Switching Point;
Wherein, described telephone advertisement business calling or telephone advertisement business administer calls are the callings of dialing the calling of the telephone advertisement business number that sets in advance or dialing the telephone advertisement business management number that sets in advance; Described telephone advertisement business logic comprises:
A) detection of call number as for telephone advertisement business management number, then goes to step e; Otherwise continue execution in step b;
B) search the telephone advertisement business data, judge whether the calling number is effective, as effectively then playing advertising words;
C) voice suggestion domestic consumer selects consulting or calls, and as selecting consulting, then the advertising business number translation is arrived the destination, continue alternately with Service Switching Point, otherwise voice suggestion domestic consumer input called phone number continues alternately with Service Switching Point;
D) conversation finishes back recording call list information, finishes;
E) judge whether telephone advertisement business management number is effective, as effectively, then voice suggestion service-user input password judges whether this password is correct, as correct execution step f;
F) the voice suggestion service-user is selected service.
According to technique scheme, comprise that further the service that step g) judges that service-user is selected is to connect operator, Query Result or revise password; When selecting to answer affair person, execution in step h) continue, make corresponding end process behind the end of conversation, and recording call list information; When selecting Query Result, execution in step i) number of times is listened in report customer charge information and advertisement, returns step f; When selecting to revise password, execution in step j) the user's modification password needs through twice affirmation, twice password is consistent and meet the password call format and could successfully revise, otherwise think failure, the user can have the chance of three modification passwords, if all get nowhere for three times then make end process, as long as step f is then returned in once success.
According to technique scheme, wherein the advertising words of playing among the step b can be different a plurality of advertising words of different business user, and the accumulative total broadcasting time; When domestic consumer selected to call among the step c, the advertising words of above-mentioned different length and content can have different no-charge call durations.
According to technique scheme, when wherein the user selects consulting to continue accordingly among the step c, if Called Busy or no response occur, can forward on another phone before the requirement according to service-user, two transferred numbers can be set altogether, if all can not connect then make corresponding end process, if can connect wherein arbitrary phone, also make corresponding end process behind the end of conversation, and recording call list information.
According to technique scheme, wherein steps d also comprises can insert advertising words again in conversation; Behind the end of conversation, step b can select to return in domestic consumer, listens advertising words again, and continuation step c calls back.
According to technique scheme, domestic consumer can hear that half just presses the termination of phone key and next bar advertising words is listened in selection when listening a plurality of advertising words.
According to technique scheme, wherein domestic consumer still can continue to select consulting or call after selecting consulting going forward side by side to work words among the step c.
Owing to the technical scheme of above phone advertisement (AD) business that on intelligent network, realizes, not only expanded the new thought of advertisement, brought following benefit simultaneously:
With the mode of intelligent network realize the AD business can be when needs replenish new function dynamic update business release easily, and needn't revise any software and data on the switch, corresponding if the AD business on the intelligent network goes wrong, the normal call that can not influence switch is handled.
Can make professional applicant in phone, play the advertisement of oneself, and listened to the user of advertisement with excellent expense, pay for he makes square inquiry phone number, bear his the private telephone expenses of part or the expense of certain limit, so greatly shortened and the user between distance.
Because the preferential policy of AD business is acquired an advantage many users in telephone communication, therefore professional applicant's ad content is taken root in them in the heart.When their desire was bought similar commodity, nature can be associated this advertised product, has reached best advertisement benefit, has both made things convenient for numerous telephone subscribers, brought plentiful and substantial repayment also for professional applicant.
The advertising words that AD plays can have many, therefore can support a plurality of service-users to apply for an AD number simultaneously, the number of times contribution of playing according to advertising words or share out equally expense can make those can't pay the service-user that resembles the huge expense of television advertising and spend money still less and obtain bigger income.
Link together by the relevant departments that make ad content and advertisement more easily by the advertising words routing, the general user is in case take up to certain bar advertisement like this, just can rise to such an extent that get in touch with relevant departments, both make things convenient for the service-user of advertising, also made things convenient for common telephone subscriber at once.
The variation of billing function can embody user's demand more fully.
Description of drawings
Fig. 1 is the intelligent network platform system construction drawing.
Fig. 2 is the professional general user's of the AD that realizes on intelligent network a simple call flow chart.
Fig. 3 is the simple call flow chart of the AD service-user realized on intelligent network.
Embodiment
The present invention is further described in more detail below in conjunction with drawings and the specific embodiments.
The present invention is by formal definition realization AD professional required service logic (operation flow) and the business datum (in process of service execution used database and variable) of service creation environment SCE with software, form AD business logic software module, thereby generate the AD business, and the AD business that generates is verified and tested.
Business management system SMS is loaded into AD service logic, AD business datum and corresponding software module in the service control point (SCP), and afterwards, this business just can be moved.In AD service operation process, the implementation status of AD business is monitored and added up, generate form.Unwanted the time, it can be removed from intelligent network.
When user applies AD is professional, by SMAP SMAP with in the needed data message typing of this user corresponding database, and by business management system SMS with the data load that increases newly or revise in the AD customer data base in the service control point (SCP).
After business management system SMS is loaded into the service control point (SCP) with service logic, service data template and the professional test point relevant with the AD business, promptly produced a software module that is used to handle the AD business among the SCP, this software module comprises an AD Service Logic processing Program SLP and AD customer data base.Represent the AD business with a service key 808 in the present embodiment, when the service control point (SCP) detects service key 808, call AD Service Logic processing Program SLP, service logic according to the AD business that SCE defined is operated, search the AD customer data base, realize AD user's calling or management function.In addition, the service control point (SCP) is also to the execution disposition and the bill information of business management system SMS reporting service.
The professional detection trigger mechanism of AD is set in the service switching point, when detecting the AD business, it is reported among the SCP, and carries out interactive contact with SCP.
In embodiments of the present invention, the connection protocol between each parts is as follows: being TCP/IP between SCE and the SMS, can be wide area network or local area network (LAN) between SMAP and the SMS, for X.25, is the NO.7 signaling network between SCP and the SSP between SMS and the SCP.
For realize the AD business at intelligent network, the invention provides comprising the term of validity, one number, chance busy/no-answer call connection, call out and stop, play advertising words, select your destination, select your destination, call out simultaneously the functional character of the restriction of a certain destination number of times, the restriction of calling out this AD number number of times, cryptographic function, costs constraints, system operator, statistical function, phone exhalation, freephone, Split Charging etc. by the time by the choice of location destination of giving orders or instructions, according to advertising words.Below partial function feature wherein is described.
Service-user can be provided with many advertising words in the AD number, after the user dials this AD number, at first hear one section advertising words, just can proceed following calling then.Under the situation that has many advertising words simultaneously, the rule of playing advertising words can be an order or according to certain ratio shuffle, after the user hears out one section advertising words, can continue to listen to next section advertising words (, making a phone call) by a certain function key as many tins of advertisements because many tins of advertisements will be given the more excellent expense of user more.If the user takes up to current advertisement of listening to, can directly dial a special number and get in touch with company or the producer relevant with this advertising words.
Phone is breathed out and to be meant that the user hears out after the advertising words, if the advertising words content is lost interest in, can directly dial arbitrary phone, and cost of the phone call can be by caller payment or called payment or by both party according to certain pro rata distribution.
The function that number of times is listened in service-user inquiry telephone expenses and advertisement is meant the understanding of service-user to oneself expense and advertisement audience rating, accomplishes to know what's what.
The variation of billing function can embody user's demand more fully.Listen to the expense of number of times and calling system operator's expense meter on the head of service-user for service-user inquiry telephone expenses, advertisement; Use tricks on the head of service-user by the call rate of AD number call service-user for the general user; By arbitrary other phone of AD number call, cost of the phone call can perhaps be shared by service-user and domestic consumer by the application of service-user on general user's head or on the service-user head for the general user.
The way that telephone expenses are shared has pro rata distribution and shares two kinds of situations by Flat Amount (time), and pro rata distribution is meant that service-user and general user respectively go out a certain proportion of expense, and for example the service-user payment 40%, and the general user pays 60%; As service-user payment 100%, be the freephone mode; As service-user payment 0%, be the Freephone mode.Share by Flat Amount (time) and to be meant service-user maximum available expenses or time in conversation once, if current cost of the phone call less than this limit, then cost of the phone call is all paid by service-user; If surpass this limit, then service-user is only paid the expense of qualification, and the expense that exceeds part is paid by caller.The situation of sharing for Flat Amount (time), if the user continues to listen to next section advertising words by a certain function key and (also can continue to listen to down after listening advertising words, all advertising words all can be listened to one time at most), can suitably increase the fixing amount of money (time) so, promptly realize the function that many tins of advertisements of general user are made a phone call more.
The AD business is a kind of phone advertisement new business that realizes on intelligent network, can make professional applicant in phone, play the advertising words of oneself, the regular phone user can be by dialing the no-charge call of AD number, or part payment cost of the phone call only, but will listen one section advertising words before conversation, all the other telephone expenses are paid by professional applicant.If this user takes up to it after hearing out advertising words, can directly connect the producer that plays this advertisement and further seek advice from, and this part cost of the phone call is fully by called payment.Professional applicant also can listen to number of times to its total cost and advertisement by the AD enquiry number and inquire about.
The professional advertising words of playing of AD can have many, therefore can support a plurality of service-users to apply for an AD number simultaneously, the number of times contribution of playing according to advertising words or share out equally expense, those can't be paid as the service-user of the huge expense of television advertising spend money still less and obtain bigger income, in the commercial competition of fierceness, achieve success.The AD business not only can make ordinary customer be familiar with professional applicant's product, can also accomplish to allow and promptly get in touch with the client from the nearest maintenance personal of client, thereby greatly reduce cost in the tissue maintenance or the like, shortened the distance between professional applicant and the domestic consumer from every side.Simultaneously, the professional different and general advertisement mode of AD, it can bring preferential to domestic consumer, make domestic consumer when using the AD number, naturally and understandably can expect producer that provides this service and products thereof, this good news can be passed on to the people that he is familiar with again, cause many users that also do not dial the AD number all can be subjected to the infection of its advertisement, reach best advertisement effectiveness.
Fig. 2 and the service logic flow process that Figure 3 shows that realization AD business in concrete scheme of the present invention.
Wherein Fig. 2 is general user's a simple call schematic flow sheet, the general user 201 dial AD calling number after (for distinguishing the AD number that general user and service-user are dialed, here the AD number that claims the general user to dial is the calling number, the AD number that service-user is dialed is the management number), SCP judges whether this number is effective, if invalid, then does corresponding end process, if effectively, continue execution in step 202.
202, system plays advertising words to the user, and accumulative total advertising words broadcasting time.203, user's decision is seeked advice from or is dialed phone number, if the user is interested in this advertising words, then seek advice from, and execution in step 204, to the destination, execution in step 206 continues with this AD number translation in system; If the user loses interest in to this advertisement, can dial arbitrary telephone number, execution in step 205, after the user imported the called phone number, execution in step 206 continued.In the process that the user seeks advice from, if Called Busy or no response, system can forward on another phone before the requirement according to the user, two transferred numbers can be set altogether, if all can not connect then make corresponding end process, if can connect wherein arbitrary phone, also make corresponding end process and recording call list information behind the end of conversation.
Fig. 3 is the simple call schematic flow sheet of service-user, service-user 301 dial AD management number after, the validity of this AD number is judged by system, if invalid, then makes corresponding end process, if effectively, then execution in step 302.302, the user inputs password, and system judges whether password is correct, if incorrect, can give chance of user again, if still incorrect, then makes corresponding end process, in case correct, then execution in step 303.303, the user can select to connect operator, Query Result or revise password, if the user selects to connect the operator, then execution in step 304, carry out 307 behind the system searching operator telephone number and continue, make corresponding end process behind the end of conversation, and recording call list information.If the user selects Query Result, then execution in step 305, and number of times is listened in System Reports customer charge information and advertisement, get back to step 303 then.If the user selects to revise password, then execution in step 306, the user's modification password needs through twice affirmation, twice password is consistent and meet the password call format and could successfully revise, otherwise thinks that failure, user can have the chance of three modification passwords, if all get nowhere for three times then make end process, as long as once step 303 is then got back in success, proceed other operation.
Because the present invention adopts existing intelligent network structure, the hardware that is adopted and most of software all are ready-made.Other some IN services are all known by those skilled in the art as No. 800, No. 300 etc.Therefore, by above description, those skilled in the art is not difficult to realize the AD business on intelligent network.
Claims (7)
1, a kind of method that on intelligent network, realizes advertising business, this intelligent network comprises service control point and Service Switching Point at least, Service Switching Point is to have the switch of signaling function of exchange or the hardware module that general switch has the signaling function of exchange, is the node that connects PSTN net and intelligent network; It is characterized in that:
Telephone advertisement business detection trigger mechanism is set in described Service Switching Point, and the telephone advertisement business administer calls that telephone advertisement business is called out or service-user is dialed that detected domestic consumer is dialed is reported to service control point;
Telephone advertisement business logic and business datum are set in described service control point, after receiving the telephone advertisement business message that Service Switching Point reports, calling this telephone advertisement business logic handles, comprise and search the telephone advertisement business data, carry out the reciprocal effect call treatment with Service Switching Point;
Wherein, described telephone advertisement business calling or telephone advertisement business administer calls are the callings of dialing the calling of the telephone advertisement business number that sets in advance or dialing the telephone advertisement business management number that sets in advance; Described telephone advertisement business logic comprises:
A) detection of call number as for telephone advertisement business management number, then goes to step e; Otherwise continue execution in step b;
B) search the telephone advertisement business data, judge whether the calling number is effective, as effectively then playing advertising words;
C) voice suggestion domestic consumer selects consulting or calls, and as selecting consulting, then the advertising business number translation is arrived the destination, continue alternately with Service Switching Point, otherwise voice suggestion domestic consumer input called phone number continues alternately with Service Switching Point;
D) conversation finishes back recording call list information, finishes;
E) judge whether telephone advertisement business management number is effective, as effectively, then voice suggestion service-user input password judges whether this password is correct, as correct execution step f;
F) the voice suggestion service-user is selected service.
2, the method that realizes advertising business on intelligent network according to claim 1 is characterized in that further comprising step:
G) judge the service that service-user is selected, meet the operator in this way and serve then execution in step h that Query Result is served then execution in step i in this way, revises then execution in step j of cryptographic service in this way;
H) continue alternately with Service Switching Point, conversation finishes back recording call list information, finishes;
I) number of times is listened in voice report customer charge information and advertisement, returns step f;
J) voice suggestion service-user input secondary new password, and whether twice new password judging input be consistent and meet the password call format, new password more then in this way, return step f, otherwise the voice suggestion password is revised failure, judge that whether password modification number of times surpasses three times, then finishes in this way, otherwise returns step j.
3, the method that on intelligent network, realizes advertising business according to claim 1, it is characterized in that: the advertising words of playing among the described step b is different a plurality of advertising words of different business user, and the accumulative total broadcasting time; When domestic consumer selected to call among the described step c, the advertising words of above-mentioned different length and content can have different no-charge call durations.
4, the method that on intelligent network, realizes advertising business according to claim 1, it is characterized in that: after described step c comprises that further the processing that continues is seeked advice from domestic consumer's selection, if Called Busy or no response, then forward on another phone before the requirement according to service-user, two transferred numbers can be set altogether, finish if two transferred numbers all can not be connected.
5, the method that realizes advertising business on intelligent network according to claim 1 is characterized in that: described steps d further is included in to insert in the conversation plays advertising words; Behind the end of conversation, the step b or the recording call list end of message are selected to return by voice suggestion domestic consumer.
6, the method that realizes advertising business on intelligent network according to claim 3 is characterized in that: domestic consumer stops playing by pressing the phone key when listening a plurality of advertising words, selects to listen next bar advertising words.
7, the method that on intelligent network, realizes advertising business according to claim 1, it is characterized in that: after described step c comprises that further words are selected consulting going forward side by side to work by domestic consumer, return step c and continue voice suggestion domestic consumer and select consulting or call.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN 99100101 CN1116759C (en) | 1999-01-06 | 1999-01-06 | Method of realizing advertizement business on intelligence network |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN 99100101 CN1116759C (en) | 1999-01-06 | 1999-01-06 | Method of realizing advertizement business on intelligence network |
Publications (2)
| Publication Number | Publication Date |
|---|---|
| CN1259819A CN1259819A (en) | 2000-07-12 |
| CN1116759C true CN1116759C (en) | 2003-07-30 |
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| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN 99100101 Expired - Fee Related CN1116759C (en) | 1999-01-06 | 1999-01-06 | Method of realizing advertizement business on intelligence network |
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| Country | Link |
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| CN (1) | CN1116759C (en) |
Families Citing this family (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US20020107959A1 (en) * | 2001-02-05 | 2002-08-08 | Koninklijke Philips Electronics N.V. | Customization of decision-tree based control process |
| CN1859590B (en) * | 2005-12-30 | 2010-04-14 | 华为技术有限公司 | Method and device for processing multiple service |
| CN103685196B (en) * | 2012-09-19 | 2017-04-26 | 上海港联电信股份有限公司 | Accurate data analysis communication system based on cloud computing and method thereof |
| CN104735651B (en) * | 2015-01-22 | 2018-07-06 | 庞己人 | A kind of method, system and device of securely communicating data |
| CN108960931A (en) * | 2018-07-18 | 2018-12-07 | 天津璧合信息技术有限公司 | A kind of short message marketing method and system |
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1999
- 1999-01-06 CN CN 99100101 patent/CN1116759C/en not_active Expired - Fee Related
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| CN1259819A (en) | 2000-07-12 |
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Granted publication date: 20030730 Termination date: 20140106 |