CN108960931A - A kind of short message marketing method and system - Google Patents
A kind of short message marketing method and system Download PDFInfo
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- CN108960931A CN108960931A CN201810789093.9A CN201810789093A CN108960931A CN 108960931 A CN108960931 A CN 108960931A CN 201810789093 A CN201810789093 A CN 201810789093A CN 108960931 A CN108960931 A CN 108960931A
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- H04W4/06—Selective distribution of broadcast services, e.g. multimedia broadcast multicast service [MBMS]; Services to user groups; One-way selective calling services
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
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- H04W4/12—Messaging; Mailboxes; Announcements
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Abstract
The invention discloses a kind of short message marketing methods, comprising: when receiving the short message marketing request to first object region, obtains each telephone number in the first object region；Parse the marketing type of the short message marketing request；Each destination phone numbers with short message marketing type matching are chosen in each telephone number according to preset screening rule；Marketing short message corresponding with short message marketing request is sent to each destination phone numbers.Above-mentioned method, each telephone number in the first object region is screened according to preset screening rule, each destination phone numbers with short message marketing type matching are obtained, marketing short message is sent to each destination phone numbers, the transmission for short message of marketing is targeted, it avoids marketing short message to send at random, whether the mobile phone user for not knowing to receive marketing short message is interested, and the publicity mode for enabling short message market publicizes the relatively low problem of efficiency.
Description
Technical Field
The invention relates to the technical field of marketing, in particular to a short message marketing method and a short message marketing system.
Background
At present, in order to increase the popularity or the passenger flow of a shop, a merchant can publicize the shop, short message marketing is generally adopted as a quick and effective publicizing mode, and the merchant can randomly send marketing short messages to a large number of telephone numbers to publicize the shop, so that more and more customers are promoted to visit the shop.
The inventor researches the existing short message marketing mode to find that whether a mobile phone user receiving the marketing short message is interested or not is uncertain because the telephone number is randomly selected to be sent, so that the propaganda efficiency of the short message marketing mode is low.
Disclosure of Invention
In view of the above, the present invention provides a short message marketing method and system, which are used to solve the problem in the prior art that because a telephone number is randomly selected for transmission, whether a mobile phone user receiving a marketing short message is interested is uncertain, and the advertising efficiency of a short message marketing advertising mode is low. The specific scheme is as follows:
a short message marketing method comprises the following steps:
when a short message marketing request to a first target area is received, acquiring each telephone number in the first target area;
analyzing the marketing type of the short message marketing request;
selecting each target telephone number matched with the short message marketing type from the telephone numbers according to a preset screening rule;
and sending the marketing short message corresponding to the short message marketing request to each target telephone number.
The above method, optionally, further comprises;
and if an instruction of failure of sending the marketing short message fed back to any one target telephone number is received, resending the marketing short message at preset time intervals.
Optionally, the selecting, according to a preset filtering rule, each target phone number matched with the short message marketing type from the phone numbers includes:
judging whether each telephone number contains a label or not;
selecting a telephone number corresponding to the label matched with the marketing type from all telephone numbers containing labels as a first target telephone number;
taking each telephone number not containing the tag as a second target telephone number;
each of the destination telephone numbers is comprised of the first destination telephone number and the second destination telephone number.
The above method, optionally, further includes:
when any one second target telephone number feedback information of the marketing short message is received;
and analyzing the feedback information, and if the feedback information is judged to be the intention to the marketing short message, adding a label matched with the marketing type to the second target telephone number.
Optionally, the method for sending the marketing short message corresponding to the short message marketing request to each target phone number includes:
adjusting the marketing short messages according to different operators to obtain target marketing short messages;
analyzing the operator to which each target telephone number belongs;
and sending each target marketing short message to each target telephone number contained in the corresponding operator.
The above method, optionally, further includes:
when any first target telephone number is detected to enter a second target area, analyzing a label contained in the first target telephone number;
and according to the label, carrying out short message marketing of a short message marketing type matched with the label on the first target telephone number in the second target area.
A short message marketing system, comprising:
the system comprises an acquisition module, a display module and a display module, wherein the acquisition module is used for acquiring each telephone number in a first target area when receiving a short message marketing request to the first target area;
the analysis module is used for analyzing the marketing type of the short message marketing request;
the screening module is used for selecting each target telephone number matched with the short message marketing type from the telephone numbers according to a preset screening rule;
and the sending module is used for sending the marketing short message corresponding to the short message marketing request to each target telephone number.
Optionally, the system described above, wherein the screening module includes:
the judging unit is used for judging whether each telephone number contains a label or not;
the selecting unit is used for selecting a telephone number corresponding to the label matched with the marketing type from all telephone numbers containing labels as a first target telephone number;
a determination unit configured to take each of the telephone numbers not including the tag as a second target telephone number;
each of the destination telephone numbers is comprised of the first destination telephone number and the second destination telephone number.
The above system, optionally, further includes:
the receiving unit is used for receiving feedback information of any one second target telephone number to the marketing short message;
and the adding unit is used for analyzing the feedback information, and adding a label matched with the marketing type to the second target telephone number if the feedback information is determined to be the intention to the marketing short message.
In the above system, optionally, the sending module includes:
the adjusting unit is used for adjusting the marketing short messages according to different operators to obtain target marketing short messages;
the analysis unit is used for analyzing the operator to which each target telephone number belongs;
and the sending unit is used for sending each target marketing short message to each target telephone number contained in the corresponding operator.
Compared with the prior art, the invention has the following advantages:
the invention discloses a short message marketing method, which comprises the following steps: when a short message marketing request to a first target area is received, acquiring each telephone number in the first target area; analyzing the marketing type of the short message marketing request; selecting each target telephone number matched with the short message marketing type from the telephone numbers according to a preset screening rule; and sending the marketing short message corresponding to the short message marketing request to each target telephone number. According to the method, the telephone numbers in the first target area are screened according to the preset screening rule, the target telephone numbers matched with the short message marketing type are obtained, the marketing short messages are sent to the target telephone numbers, the sending of the marketing short messages is targeted, and the problems that the marketing short messages are sent randomly, whether mobile phone users receiving the marketing short messages are interested or not are uncertain and the propaganda efficiency of short message marketing is low are solved.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, it is obvious that the drawings in the following description are only some embodiments of the present invention, and for those skilled in the art, other drawings can be obtained according to the drawings without creative efforts.
Fig. 1 is a flowchart of a short message marketing method disclosed in the embodiment of the present application;
fig. 2 is another flowchart of a short message marketing method disclosed in the embodiment of the present application;
fig. 3 is another flowchart of a short message marketing method disclosed in the embodiment of the present application;
fig. 4 is a block diagram of a short message marketing system according to an embodiment of the present disclosure.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
The previous description of the disclosed embodiments is provided to enable any person skilled in the art to make or use the present invention. Various modifications to these embodiments will be readily apparent to those skilled in the art, and the generic principles defined herein may be applied to other embodiments without departing from the spirit or scope of the invention. Thus, the present invention is not intended to be limited to the embodiments shown herein but is to be accorded the widest scope consistent with the principles and novel features disclosed herein.
The invention discloses a short message marketing method, which is applied to the process of marketing by adopting a marketing short message, wherein an execution main body of the method can be a processor or a controller and the like. The execution flow of the method is shown in fig. 1, and comprises the following steps:
s101, when a short message marketing request to a first target area is received, obtaining each telephone number in the first target area;
in the embodiment of the present invention, the short message marketing request may be an invitation to participate in an activity or an inquiry to determine whether a store is interested, and when the short message marketing request of the first target area is received, each phone number in the first target area is acquired, where the first target area is an area in a certain range, such as an activity or a store, that specifically generates the marketing request.
S102, analyzing the marketing type of the short message marketing request;
in the embodiment of the present invention, the marketing type refers to a field to which an activity, a store, or other marketing service generating the marketing request belongs, for example, the marketing type may be a scientific research activity, a parent-child activity, a dining store, a clothing store, or the like. Preferably, a tag or an identifier may be matched for each marketing type, and different marketing types are analyzed according to the tag or the identifier.
S103, selecting each target telephone number matched with the short message marketing type from the telephone numbers according to a preset screening rule;
in the embodiment of the invention, as mobile phone users who are not interested in the short message marketing type may exist in each target telephone number in the first target area, the telephone numbers under the condition that the current short message marketing is not interested are removed according to the preset screening rule, and each target telephone number which is interested in the short message marketing is reserved.
Preferably, the telephone numbers of the machine halt or the vacant number can be marked in the telemarketing process, and the vacant number or the telephone number of the machine halt is eliminated from the target telephone numbers.
And S104, sending the marketing short message corresponding to the short message marketing request to each target telephone number.
In the embodiment of the invention, aiming at each target telephone number, the marketing short message corresponding to the short message marketing type is sent to each target telephone number, and each target telephone number is a user which is screened and is interested in the short message marketing type, so that the advertising method of the short message marketing has strong advertising pertinence and high advertising efficiency.
In the embodiment of the invention, for the same telephone number, when the types of the short message marketing requests are different, whether the short message marketing requests have intentions are different, for example, for the same telephone number, the short message marketing requests may not have intentions for scientific research activities, but may have intentions for catering shops, and may also have intentions for both the scientific research activities and the catering shops. Preferably, each destination telephone number may contain a plurality of tags,
in the embodiment of the invention, because the user can move and does not exist in one area all the time, preferably, every telephone number of the first target area is screened at certain intervals, so that the publicity rate is ensured.
In the embodiment of the invention, if an instruction of failure of sending the marketing short message fed back to any one target telephone number is received, the marketing short message is sent again at intervals of preset duration. And giving up the marketing to the telephone number when the number of times of retransmission reaches a certain number of times, preferably marking the telephone number, and giving up the short message marketing when a short message marketing request matched with the telephone number appears next time.
The invention discloses a short message marketing method, which comprises the following steps: when a short message marketing request to a first target area is received, acquiring each telephone number in the first target area; analyzing the marketing type of the short message marketing request; selecting each target telephone number matched with the short message marketing type from the telephone numbers according to a preset screening rule; and sending the marketing short message corresponding to the short message marketing request to each target telephone number. According to the method, the telephone numbers in the first target area are screened according to the preset screening rule, the target telephone numbers matched with the short message marketing type are obtained, the marketing short messages are sent to the target telephone numbers, the sending of the marketing short messages is targeted, and the problems that the marketing short messages are sent randomly, whether mobile phone users receiving the marketing short messages are interested or not are uncertain and the propaganda efficiency of short message marketing is low are solved.
In the embodiment of the present invention, a flow of a method for selecting each target phone number matching the short message marketing type from among the phone numbers according to a preset screening rule is shown in fig. 2, and the method includes the steps of:
s201, judging whether each telephone number contains a label or not;
in the embodiment of the invention, each telephone number in the first target area does not have a label, the telephone numbers with the labels are marked in a short message marketing or telemarketing mode, the attention points of the same telephone number in different periods may be different, for example, a certain mobile phone user has a room buying requirement in the current period, so the user can pay more attention to the marketing of house types, and after the user purchases a house, the user may be more interested in the marketing of home decoration types, and therefore the label corresponding to each telephone number is variable. Preferably, the tags are updated at intervals of a certain duration.
S202, selecting a telephone number corresponding to the label matched with the marketing type from all telephone numbers containing the label as a first target telephone number;
in the embodiment of the invention, each telephone number containing a label is analyzed, whether the label is matched with the marketing type is judged, the matching can be the same or the marketing type contains the label, for example, if the label is English training, the marketing type is educational training, and the telephone number corresponding to the label matched with the marketing type is used as a first target telephone number
S203, taking each telephone number which does not contain the label as a second target telephone number;
in an embodiment of the present invention, the first target area may further have some telephone numbers that do not include tags, and the telephone numbers may not be marked by the money and treasury application or the tags are disabled.
Wherein, since the intentional type of the second target telephone number is not determined, the marketing short message of the marketing type is transmitted, and may not be of interest, when a user-specific reply to the marketing short message of the marketing type is received, preferably, it is excluded from the target telephone number, and there is a possibility that the user does not reply to the marketing message, preferably, can wait for a certain time, judge whether the user has clear reply within a certain time, process according to the reply content or directly make a call for confirmation, and in other cases, when any second target telephone number is received to have intention on the feedback information of the marketing short message, and adding a label matched with the marketing type to the second target telephone number, and updating the telephone number to be the first target telephone number.
When a user corresponding to any one first target telephone number moves from the first target area to the second target area, analyzing the label of the first target telephone number, determining the intentional marketing type of the user according to the label, and carrying out short message marketing of the marketing type on the target telephone number in the second target area according to the marketing type.
In the embodiment of the present invention, a flow of a method for sending a marketing short message corresponding to the short message marketing request to each target phone number is shown in fig. 3, and the method includes the steps of:
s301, adjusting the marketing short messages according to different operators to obtain target marketing short messages;
in the embodiment of the invention, because different operators have different limiting conditions for sending the short messages, the marketing short messages corresponding to the marketing types need to be adjusted according to different operators to obtain each target marketing short message, wherein each target marketing short message corresponds to one operator, and the target marketing short messages have the same possibility.
S302, analyzing an operator to which each target telephone number belongs;
in the embodiment of the invention, each target telephone number is analyzed, and the operator to which each target telephone number belongs is determined.
And S303, sending each target marketing short message to each target telephone number contained in the corresponding operator.
In the embodiment of the present invention, preferably, each target telephone number is grouped according to an operator, and the target marketing short message corresponding to the operator is sent to each target telephone number in the corresponding group.
In the embodiment of the present invention, corresponding to the above short message marketing method, a short message marketing system is further provided in the embodiment of the present invention, and a structural block diagram of the marketing system is shown in fig. 4, where the marketing system includes:
an obtaining module 401, an analyzing module 402, a screening module 403 and a sending module 404.
Wherein,
the obtaining module 401 is configured to obtain each phone number in a first target area when receiving a short message marketing request for the first target area;
the analysis module 402 is configured to analyze a marketing type of the short message marketing request;
the screening module 403 is configured to select, according to a preset screening rule, each target phone number that matches the short message marketing type from the phone numbers;
the sending module 404 is configured to send the marketing short message corresponding to the short message marketing request to each target phone number.
The invention discloses a short message marketing system, comprising: when a short message marketing request to a first target area is received, acquiring each telephone number in the first target area; analyzing the marketing type of the short message marketing request; selecting each target telephone number matched with the short message marketing type from the telephone numbers according to a preset screening rule; and sending the marketing short message corresponding to the short message marketing request to each target telephone number. According to the system, the telephone numbers in the first target area are screened according to the preset screening rule, the target telephone numbers matched with the short message marketing type are obtained, the marketing short messages are sent to the target telephone numbers, the sending of the marketing short messages is targeted, the problems that the marketing short messages are sent randomly, whether mobile phone users receiving the marketing short messages are interested or not are uncertain and the propaganda efficiency of short message marketing is low are solved.
In an embodiment of the present invention, the screening module 403 includes:
a judging unit 405, a selecting unit 406, and a determining unit 407.
Wherein,
the judging unit 405 is configured to judge whether each phone number includes a tag;
the selecting unit 406 is configured to select, as a first target telephone number, a telephone number corresponding to the tag matched with the marketing type from among the telephone numbers including the tag;
the determining unit 407, configured to use each phone number that does not include a tag as a second target phone number;
each of the destination telephone numbers is comprised of the first destination telephone number and the second destination telephone number.
In an embodiment of the present invention, the screening module further includes:
a receiving unit 408 and an adding unit 409.
Wherein,
the receiving unit 408 is configured to receive feedback information of any one second target phone number to the marketing short message;
the adding unit 409 is configured to analyze the feedback information, and if it is determined that the feedback information is intended for the marketing short message, add a tag matching the marketing type to the second target phone number.
In this embodiment of the present invention, the sending module 404 includes:
adjusting section 410, analyzing section 411, and transmitting section 412.
Wherein,
the adjusting unit 410 is configured to adjust the marketing short messages according to different operators to obtain target marketing short messages;
the parsing unit 411 is configured to parse an operator to which each target phone number belongs;
the sending unit 412 is configured to send each target marketing short message to each target phone number included in the corresponding operator.
It should be noted that, in the present specification, the embodiments are all described in a progressive manner, each embodiment focuses on differences from other embodiments, and the same and similar parts among the embodiments may be referred to each other. For the device-like embodiment, since it is basically similar to the method embodiment, the description is simple, and for the relevant points, reference may be made to the partial description of the method embodiment.
Finally, it should also be noted that, herein, relational terms such as first and second, and the like may be used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions. Also, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other identical elements in a process, method, article, or apparatus that comprises the element.
For convenience of description, the above devices are described as being divided into various units by function, and are described separately. Of course, the functions of the units may be implemented in the same software and/or hardware or in a plurality of software and/or hardware when implementing the invention.
From the above description of the embodiments, it is clear to those skilled in the art that the present invention can be implemented by software plus necessary general hardware platform. Based on such understanding, the technical solutions of the present invention may be embodied in the form of a software product, which may be stored in a storage medium, such as ROM/RAM, magnetic disk, optical disk, etc., and includes instructions for causing a computer device (which may be a personal computer, a server, or a network device, etc.) to execute the method according to the embodiments or some parts of the embodiments.
The above detailed description is made on a short message marketing method and system provided by the present invention, and the principle and implementation of the present invention are explained by applying specific examples, and the description of the above examples is only used to help understanding the method and core ideas of the present invention; meanwhile, for a person skilled in the art, according to the idea of the present invention, there may be variations in the specific embodiments and the application scope, and in summary, the content of the present specification should not be construed as a limitation to the present invention.
Claims (10)
1. A short message marketing method is characterized by comprising the following steps:
when a short message marketing request to a first target area is received, acquiring each telephone number in the first target area;
analyzing the marketing type of the short message marketing request;
selecting each target telephone number matched with the short message marketing type from the telephone numbers according to a preset screening rule;
and sending the marketing short message corresponding to the short message marketing request to each target telephone number.
2. The method of claim 1, further comprising;
and if an instruction of failure of sending the marketing short message fed back to any one target telephone number is received, resending the marketing short message at preset time intervals.
3. The method of claim 1, wherein selecting each target phone number matching the short message marketing type from the phone numbers according to a preset filtering rule comprises:
judging whether each telephone number contains a label or not;
selecting a telephone number corresponding to the label matched with the marketing type from all telephone numbers containing labels as a first target telephone number;
taking each telephone number not containing the tag as a second target telephone number;
each of the destination telephone numbers is comprised of the first destination telephone number and the second destination telephone number.
4. The method of claim 3, further comprising:
when any one second target telephone number feedback information of the marketing short message is received;
and analyzing the feedback information, and if the feedback information is judged to be the intention to the marketing short message, adding a label matched with the marketing type to the second target telephone number.
5. The method of claim 1, wherein sending a marketing short message corresponding to the short message marketing request to the respective target telephone numbers comprises:
adjusting the marketing short messages according to different operators to obtain target marketing short messages;
analyzing the operator to which each target telephone number belongs;
and sending each target marketing short message to each target telephone number contained in the corresponding operator.
6. The method of claim 3, further comprising:
when any first target telephone number is detected to enter a second target area, analyzing a label contained in the first target telephone number;
and according to the label, carrying out short message marketing of a short message marketing type matched with the label on the first target telephone number in the second target area.
7. A short message marketing system, comprising:
the system comprises an acquisition module, a display module and a display module, wherein the acquisition module is used for acquiring each telephone number in a first target area when receiving a short message marketing request to the first target area;
the analysis module is used for analyzing the marketing type of the short message marketing request;
the screening module is used for selecting each target telephone number matched with the short message marketing type from the telephone numbers according to a preset screening rule;
and the sending module is used for sending the marketing short message corresponding to the short message marketing request to each target telephone number.
8. The system of claim 7, wherein the screening module comprises:
the judging unit is used for judging whether each telephone number contains a label or not;
the selecting unit is used for selecting a telephone number corresponding to the label matched with the marketing type from all telephone numbers containing labels as a first target telephone number;
a determination unit configured to take each of the telephone numbers not including the tag as a second target telephone number;
each of the destination telephone numbers is comprised of the first destination telephone number and the second destination telephone number.
9. The method of claim 8, further comprising:
the receiving unit is used for receiving feedback information of any one second target telephone number to the marketing short message;
and the adding unit is used for analyzing the feedback information, and adding a label matched with the marketing type to the second target telephone number if the feedback information is determined to be the intention to the marketing short message.
10. The method of claim 1, wherein the sending module comprises:
the adjusting unit is used for adjusting the marketing short messages according to different operators to obtain target marketing short messages;
the analysis unit is used for analyzing the operator to which each target telephone number belongs;
and the sending unit is used for sending each target marketing short message to each target telephone number contained in the corresponding operator.
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| CN113810864A (en) * | 2020-05-29 | 2021-12-17 | 中国移动通信集团广东有限公司 | Method and system for targeted group sending of regional short messages |
| CN117035798A (en) * | 2023-10-08 | 2023-11-10 | 北京国都互联科技有限公司 | Monitoring method for message sending quality detection |
| CN117035798B (en) * | 2023-10-08 | 2024-01-30 | 北京国都互联科技有限公司 | Monitoring method for message sending quality detection |
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Application publication date: 20181207 |