A kind of method and system of utilizing phone to carry out advertisement and freephone service
The present invention relates to provides professional field simultaneously to the commercial occupation user and the network terminal in telecommunications network, in particular, relate to a kind of method and system that commercial advertisement and network terminal user use the telephone freely of realizing in telecommunications network.
Telephone advertisement business (Advertisement is hereinafter to be referred as AD) in 25 kinds of scopes of business of ITU-T regulation, is not a kind of brand-new advertising.It is that service-user is to service number of telecom operation unit's application, to telecom operation unit provide oneself the advertisement sound (also can by telecom operation unit on behalf of the recording), the user listens to the advertisement sound of this service-user by dialing this service number, hear out after the advertisement sound, the user can select the product of this service-user of detailed query, perhaps dials private freephone.
The present advertisement overwhelming majority is undertaken by TV, radio station or Email, and the user of reception is passive mostly, and the user does not feel the time flower is understood to self bringing what interests, so effect is not very desirable in advertisement.
One of purpose of the present invention is to provide a kind of and realizes the method for phone advertisement and freephone service with intelligent network, thereby a kind of business that makes service-user and network terminal user mutual benefit is provided.
Two of purpose of the present invention is to provide a kind of intelligent network AD plateform system that is used to realize said method.
For this reason, the implementation method of a kind of telephone advertisement business provided by the present invention, its step comprises:
1) service-user is to service number of telecom operators' application;
2) service-user provides concrete business need to telecom operators, as moon expense restriction, month total degree limit
System, the voice document of inquiring phone and service-user advertisement free of charge or explanatory note etc.;
3) telecom operators with concrete service-user information typing service control point (SCP) with the AD business
In the database, in advertising pronunciation typing ip intelligent peripherals IP;
4) telecom operators are provided with access code on the service switching point;
5) do the office direction data on all switches in the telecom operation scope, dial access code to guarantee the user
In time, can be linked on the AD service platform system;
6) configuration service control point SCP, service data point SDP, service management point SMP, the professional point that generates
SCEP;
7) generate editor's service logic and Service Database on the some SCEP in business, and generate business, by
Service management point SMP loads this Business-to-Business control point SCP, activates this business.
The front three of the access code in the described step 4) is a service key as the sign of business, and several the service numbers by service-user in back constitute;
Generate in business in the described step 7) that to generate the service key that is provided with in professional service key and the service switching point on the some SCEP identical.
For realizing described telephone advertisement business, the present invention also is provided with an AD Service Database that includes the service-user information of having registered advertising business in the service control point (SCP), comprise the position of advertisement sound in ip intelligent peripherals IP of each service-user corresponding service number and each service-user in this Service Database.
For realizing said method, the present invention also provides a kind of intelligent network AD service platform system, it comprises service creation environment SCE, SMAP SMAP, service management point SMP, service control point (SCP), service switching point and ip intelligent peripherals IP, and each parts links to each other by certain communication protocol each other.
Described service creation environment SCE is used for realizing the professional needed professional test point of AD, service logic and service data template, and generates the AD business at last, simultaneously the AD business that generates is verified and simulation test.
Described service management point SMP is used to register the AD business, and professional test point, service logic and the service data template of AD business is loaded into the service control point (SCP), and detects the execution of AD business.
Described SMAP SMAP is with the professional needed information of AD, title, address, telephone number as service-user, and the service number that distributes by service-user, advertising pronunciation sequence number etc., add in the AD Service Database in the service control point (SCP) by service management point SMP.
Described service control point (SCP) is provided with the service logic program SLP and the AD service-user data that are used to handle the AD business, when the Initial Detection Point of service control point (SCP) detects the AD business, call the Service Logic processing Program SLP that is used to handle the AD business, create an AD srvice instance, finish this AD service call by this example.
Described service switching point is provided with access code and the AD business testing mechanism that sets out, access code is used for determining that professional sign is the foundation that service key and conduct detect, suppose that access code is 801XXXXXXX, then this professional service key also just is decided to be 801, certainly, can do access code as long as satisfy the form of expression of access code form; When having detected AD and call out, when promptly the telephone number dialed of user is identical with access code, the AD calling is transferred to the service control point (SCP).
Deposit the voice of each service-user advertisement and department prompting among the described ip intelligent peripherals IP, be responsible for playing advertisement and user and broadcast voice suggestion to the user after hearing out advertisement to the user.
Describe an embodiment of the inventive method and system in detail below in conjunction with accompanying drawing.
Fig. 1 is the connection diagram of intelligent network AD service platform system of the present invention.
Fig. 2 is a service logic flow chart of realizing the AD business in the concrete scheme of the present invention.
In the structure chart of intelligent network AD service platform system shown in Figure 1, intelligent network AD service platform system is connected with public network PSTN by communication network.Intelligent network AD service platform system of the present invention comprises with lower member: service creation environment SCE, SMAP SMAP, service management point SMP, service control point (SCP), ip intelligent peripherals IP and service switching point.
These parts connect the communications protocol that is adopted each other:
Link to each other by the ICP/IP protocol on the local area network (LAN) between service management point SMP, service creation environment SCE, SMAP SMAP and the service control point (SCP), also can link to each other by the X.25 agreement of far-end;
Link to each other by the Signaling System Number 7 net between service switching point and the service control point (SCP), interface protocol is INAP;
Link to each other by the Signaling System Number 7 net between service switching point and the ip intelligent peripherals IP, interface protocol is ISUP;
Link to each other by the Signaling System Number 7 net between service control point (SCP) and the ip intelligent peripherals IP, interface protocol is INAP.
On hardware, service creation environment SCE, SMAP SMAP, service management point SMP, service control point (SCP) can be one or many computers;
The service switching point is to have some hardware modules that have the signaling function of exchange in the switch of signaling function of exchange or the general switch;
Ip intelligent peripherals IP is the hardware device with signaling exchange and exchanging network, can be that computer also can be a switch.
On the software of correspondence, the service switching point comprises call control software CCF and Service Switching Function SSF software; Service creation environment SCE comprises the professional software that generates; SMAP SMAP comprises the service management access software: service management point SMP comprises service management software; The service control point (SCP) comprises professional Control Software, and wherein professional Control Software comprises one or more service logic program SLP that manages business, and one or more is used to provide the database SDP of intelligent network business; Ip intelligent peripherals IP comprises specialized resource function software SRF.
It is as follows to be arranged in the form that the AD Service Database of service control point (SCP) adopted: 1) service-user information table A:
A1 | A2 | A3 | A4 | A5 | A6 | A7 | A8 | A9 | A10 |
| | | | | | | | | |
A1: total cost restriction; A2: cost of use;
A3: total degree restriction; A4: access times;
A5: whether the freephone dialing restriction is arranged; A6: whether the incoming call restriction is arranged:
Whether A7: further inquiring about phone has Call Forwarding; A8: the maximum duration of free local telephone:
A9: the maximum duration of toll-free call; A10: whether further inquiry phone is arranged.2) allow/do not allow to dial in regional B:
B1: allow/do not allow to dial in regional area code/office number/number.3) allow/do not allow to transfer to freephone area C:
C1: allow/do not allow to transfer to freephone area area code/office number/number.4) further inquire about phone D:
D1: department number; D2: inquiry phone:
D3: transferred number l:D4: transferred number 2.5) service-user voice table E:
E1: service-user voice sequence number; E2: the sequence number of voice in ip intelligent peripherals IP.
By the information that the AD Service Database is provided, telephone advertisement business can be realized following function:
(1) destination Mobile Station International ISDN Number restriction: promptly to using this professional ordinary telephone subscriber, its destination number that can breathe out is limited, for example, a standard dials that national distance is dialed in this locality, a standard, a standard is dialed certain areas etc.This function is by filling in A5 among the service-user information table A whether freephone dialing restriction and permission/do not allow to transfer to the data of C1 among the table C of freephone area to realize to be arranged.
(2) calling subscriber's territorial restrictions: if service-user is only want to advertise in certain areas, perhaps its sales range only is limited in certain areas, and area that then can restriction of originating calls user (being ordinary telephone subscriber) place stops the calling from other area.This function is whether the incoming call restriction to be arranged and allows/do not allow to dial in the phone area and show the data of B1 among the B and realize by filling in A6 among the service-user information table A.
(3) restriction of customer call number of times/expense: it is meant that service-user can be defined in (one day, a week or one month) number of calls that can carry out or the threshold limit value of calling charge (the two selects) in a period of time in advance, when arriving this limit value, then will not continue by ordinary telephone subscriber, and send recorded announcement to the calling subscriber.This function can realize by relevant field A1, A2, A3 and the A4 among the service-user information table A.
(4) voice prompt: it is to using this professional calling subscriber to send prompting, ask the user further to operate according to prompting, or send recorded announcement to the user, notifying certain situation etc.
Fig. 2 is for realizing the service logic of AD business in concrete scheme of the present invention.At first the AD platform judges according to calling number whether the user has the right to dial this business, if have no right then to play voice suggestion and end, if have the right then to judge whether the service number that the user dials exists, if do not have then voice suggestion user and end, judge then whether it has moon total degree restriction or month total cost restriction if exist, limit then voice suggestion and end if surpass, then do not play the correspondent advertisement voice if surpass restriction; After finishing advertising pronunciation, allow the user select to continue inquiry or dial freephone, if selecting to continue inquiry, the user then continues, promptly finish behind the end of conversation, then receive the user and dial the number, judge whether to allow this type of calling if the user selects to dial freephone, if do not allow then to play voice suggestion and receive the user to re-enter, if allow then to continue, after user's communication finishes, finish after perhaps arriving the time restriction of service-user appointment.
In sum, telephone advertisement business provided by the present invention has really been realized service-user and network terminal user's mutual benefit.For service-user,, reached the purpose of advertising by carrying out of this business; For network terminal user, the phone advertisement is real towards each user, it makes each user feel real and is benefited, each user can be a kind of advertising that service-user, telephone subscriber and the three parts of telecom operators are benefited by initiatively going to listen advertisement to obtain the material benefit of Call toll-free.