KR100881176B1 - Method of mobile portal advertising service in wireless telecommunication system - Google Patents

Abstract

1. TECHNICAL FIELD OF THE INVENTION

The present invention relates to a wireless portal advertisement service method in a wireless communication system and a computer readable recording medium having recorded thereon a program for realizing the method.

2. The technical problem to be solved by the invention

The present invention, by sharing the advertising content in real time between the operators who configure the wireless portal advertising network under the open environment of the wireless communication network, and measuring the advertising execution result and settles the advertising fee according to the execution result, thereby widening the scope of the advertising execution target and the opportunity of profit generation The present invention provides a wireless portal advertisement service method for equalizing and a computer readable recording medium recording a program for realizing the method.

3. Summary of Solution to Invention

The present invention provides a wireless portal advertisement service method in a wireless communication system, comprising: a first step of configuring a wireless portal network to share an advertisement in real time among wireless portal operators; A second step of receiving an advertisement from an advertiser; A third step of setting an advertisement execution condition for the requested advertisement; A fourth step of classifying the advertisements according to the advertisement execution conditions and executing the advertisements for the corresponding wireless portal customers; A fifth step of collecting an advertisement execution result from a wireless portal site of each operator constituting the wireless portal advertising network; And analyzing the collected advertisement execution result information and calculating an advertisement fee for each advertiser according to an execution ratio executed at each wireless portal site.

4. Important uses of the invention

The present invention is used for wireless portal advertising services.

Wireless Portal, Advertising, Wireless Communication Device, Portal Site, Wireless Internet

Description

Method of mobile portal advertising service in wireless communication system {Method of mobile portal advertising service in wireless telecommunication system}             

1 is an exemplary configuration of a system for a wireless portal advertisement service to which the present invention is applied.

2 is a flowchart illustrating an embodiment of a wireless portal advertisement service method according to the present invention.

* Explanation of symbols for the main parts of the drawings

10: wireless communication terminal 20: gateway

30: Wireless Portal Site 40: Push System

50: ad server 60: station apparatus

The present invention relates to a wireless portal advertising service method in a wireless communication system and a computer-readable recording medium recording a program for realizing the method. More particularly, the present invention relates to a service provider for constructing a wireless portal advertising network in an open environment of a wireless communication network. The advertising content is shared in real time between the two parties, and the advertisement execution result is measured and the advertisement fee is settled according to the execution result.

The Internet, which has been provided through wired networks in recent years, has experienced explosive growth around the world. This, in turn, combined with the rapid growth of wireless communication terminals, has created a new market called wireless Internet, focusing on the age group of teenagers in their 20s and 20s. The trend is gradually spreading.

The ultimate reason for the rapid spread of the Internet is in terms of contents and applications. Therefore, the main function of portal sites in the wired Internet is to play an important role in systematically finding information that is scattered. Was to save. The same applies to wireless portals, but the need for wireless portals begins with the role of transforming content and application bundles into a wireless environment called narrow displays and interfaces. Therefore, most of the users of the wireless Internet expect to use the services provided in the push type for the information provided to them rather than the active information search due to the inconvenience of the use interface. In addition, wireless Internet traffic is likely to stay at the portal's menu level, and because wireless portal customer control is far greater than the traditional Internet, wireless portals are likely to dominate the hegemony of the wireless Internet business.

For this reason, until now, wireless carriers have operated their own wireless portal sites in a closed form, but in order to spread the entire wireless Internet market and prevent monopolies, a number of content provider (CP) groups, including the government, have been using wireless carriers. The three-phased network open theory was announced by pressureing them to open wireless networks. In other words, step 1 will open additional menus and open CP registration criteria, step 2 will open gateways, and step 3 will open network interlocks.

Considering that the main revenue model of fixed-line portal sites depended on advertising, the wireless portal function that provides information in a push form and user-friendly information and M-commerce, which can be paid using a wireless terminal, When combined, wireless advertising services will emerge as a major revenue model for the wireless business in the future. The growth rate of the e-commerce market can also predict this market situation.

Types of wireless advertising services of existing wireless carriers are as follows.

SKT's wireless advertising service is a pull type that allows subscribers to select information from the wireless portal site menu, which is called "Donver Research," "Event Menu," and associated push type SMS ( Short Message Service

Wireless advertising service provided by KTF Freetel (KTF) is similar. It is a pull-type advertisement that provides an "event menu", a text banner inserted at the top of each menu, and a push-type SMS associated with it. Doing.

LG Telecom (LGT) offers a similar level of text-based services.

The awareness of wireless advertising is not high enough to persuade the existing advertising market to emerge as an advertising media. The lack of government policy is a negative factor for wireless advertising.

However, if the wireless communication network speed and the communication fee cost are gradually improved and the terminal supporting the emergence of the terminal, the expression means of the wireless communication terminal will be advanced in multimedia, and the rich media type wireless advertisement similar to the wired Internet will also appear. The problem of wireless advertising acceptance is that it supports various marketing strategies and incentives, so that wireless advertising can be provided with the consent of customers.

However, due to the limitation of the input interface of the wireless communication terminal, unlike the wired internet portal site, the wireless internet is not free to move between different wireless portal sites. There is a problem that cannot be derived. In particular, even if the wireless advertising is activated, if the advertising is focused only on large portal operators with a large number of visitors per day, there is a problem that the opportunity to generate revenue to small and medium portal operators can be further narrowed.

The present invention has been proposed in order to solve the problems described above, and in accordance with the execution results by sharing the advertising content in real time between the operators constituting the wireless portal advertising network in a wireless communication network open environment and measuring the execution result of the advertisement Accordingly, the object of the present invention is to provide a wireless portal advertising service method for widening the target of advertisement execution and equally providing an opportunity for profit generation, and a computer-readable recording medium recording a program for realizing the method.

In order to achieve the above object, the present invention provides a wireless portal advertisement service method in a wireless communication system, comprising: a first step of configuring a wireless portal network to share an advertisement in real time among wireless portal operators; A second step of receiving an advertisement from an advertiser; A third step of setting an advertisement execution condition for the requested advertisement; A fourth step of classifying the advertisements according to the advertisement execution conditions and executing the advertisements for the corresponding wireless portal customers; A fifth step of collecting an advertisement execution result from a wireless portal site of each operator constituting the wireless portal advertising network; And a sixth step of analyzing the collected advertisement execution result information and calculating an advertisement fee for each advertiser according to an execution ratio executed at each wireless portal site.

On the other hand, the present invention provides a wireless portal network system having a processor for a wireless portal advertising service, the first function to receive an advertisement from the advertiser; A second function of setting advertisement execution conditions for the requested advertisement; A third function of classifying advertisements according to advertisement execution conditions and executing advertisements for the corresponding wireless portal customers; A fourth function of collecting an advertisement execution result from a wireless portal site of each operator constituting the wireless portal advertising network; And analyzing the collected advertisement execution result information and providing a computer readable recording medium recording a program for realizing a fifth function of calculating an advertisement fee for each advertiser according to an execution ratio executed at each wireless portal site.

The present invention is to share the advertising content in real time between the operators who configure the wireless portal advertising network under the open environment of the wireless communication network, to measure the advertising execution result and to settle the advertisement fee according to the execution result. The results are collected by the measurement service software (S / W) or process installed separately in the wireless portal site, and collected by the wireless service provider's advertising server, and according to the execution result, the advertising fee is settled to each wireless portal service provider and mutually profited. To be distributed.

The above objects, features and advantages will become more apparent from the following detailed description taken in conjunction with the accompanying drawings. Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is an exemplary configuration diagram of a system for a wireless portal advertisement service to which the present invention is applied.

The advertisement providing system of the wireless advertising service provider is subordinate to the 2G / 2.5G / 3G wireless communication service provider or the wireless portal service provider, or 2G / 2.5G / 3G wireless communication service provider in order to carry out the advertising business of the wireless portal site of a specific wireless communication service provider. You can also configure the system independently from the wireless portal operators. Each wireless communication network operator / wireless portal operator and a wireless advertisement provider are connected through a station apparatus 60. Therefore, the advertisement content can be shared in real time.

First of all, the wireless advertising service provider who received the advertisement from the advertiser collects the opinions on the advertising execution and targets the customer (classified by age / identity, etc.), the advertising execution method (pull type / push type / complex type, by region / time), and the advertising fee. The advertisement execution conditions for the calculation method (per second settlement, etc.) are registered in the advertisement server 50.

Then, the advertisement server 50 which performs the advertisement execution management classifies the advertisements according to the advertisement execution conditions and executes the advertisement. Among these, when the wireless portal advertisement network should be executed according to the requirements of the advertiser, the following process is performed.

First, depending on whether the type of ad execution is pull type, push type, or complex type, if the type is push type, push type advertisement execution procedure is aimed at its wireless portal customers. To follow. That is, when the advertisement execution type is push type, the push server 40 targets the wireless portal customer to the wireless portal customer through the gateway 20 with the push type advertisement stored in the advertisement server 50. Execution (push) to the communication terminal 10, or execute (push) to the wireless portal customers of other companies through the gateway device of other wireless communication network operators or the wireless portal site of other wireless portal operators via the station device 60. .

However, in order to execute push-type advertisements for other wireless portal subscribers, it is possible to share subscriber information allowing advertisement execution of other wireless portal sites, and on the premise that such subscriber information is shared. The advertisement is executed according to the push-type advertisement execution procedure.

As the wireless communication terminal 10, mobile communication terminals such as personal digital assistants (PDAs), cellular phones or PCS phones, mobile phones such as IMT-2000 (International Mobile Telecommunication) and UMTS (Universal Mobile Telecommunication Service) Communication terminal or the like.

On the other hand, when a pull-type advertisement is selected, a pull-type advertisement is executed according to the type of the wireless portal site selected by the advertiser. In this case, the advertisement content is displayed in a format suitable for the selected wireless portal site. Within 50). Thus, if the type of ad execution is pull type, then its wireless portal customer gets the pulled classified ads stored in the ad server 50 via the wireless portal site 30, and the third party's wireless portal The customer may import a pull type advertisement stored in the advertisement server 50 through the third-party wireless portal site through the station apparatus 60.

The advertisement content stored in the advertisement database (not shown) of the advertisement server 50 may be produced based on XML (eXtensible Markup Language) to execute advertisements in various types of wireless communication networks.

The kind of advertisement may be a simple information delivery advertisement that delivers information only and has no special reward to the user. In particular, in order to increase consumer participation, the user receives a mileage corresponding to the advertisement posting time and receives a discount when purchasing the product of the advertiser. Participate in events such as mileage advertisements, quizzes delivered through advertising windows, and event advertisements that allow you to receive certain rewards such as prizes and advertisements posted, and you can order specific information about the product or purchase products directly. It is preferable that it is an instant purchase advertisement. However, it is not limited to these advertisements, it is obvious that a survey or the like may also be provided.                     

Meanwhile, the area of the advertisement refers to a category of a product or service that an advertiser wants to advertise, such as category division in a general shopping mall. For example, the advertisement may be classified into a movie, music, computer, game CD, and the like. It is not limited to this.

The advertiser may directly designate the type and area of each advertisement and send it to the advertisement server 50, or the advertiser sends only the advertisement contents to the advertisement server 50, and the advertisement server 50 analyzes the advertisement contents for each region. Obviously, it can be stored in the database by dividing by type and type.

When the data in the form of an image that can be used as an advertisement, or a text form representing a notice, such as a notice is produced and the data is input to the advertisement server 50, the advertisement server 50 receives the received advertisement data. The advertisement execution conditions for target audience, advertisement execution method, and advertisement fee calculation method are classified and stored in the database. The advertisement data stored in the database DB is automatically converted into a data format for transmission from the advertisement server 50 to each of the wireless communication terminals 10 having the advertisement display.

The advertisement server 50 schedules the scheduling operation in various formats so that the converted advertisement data can be transmitted to the display of each wireless communication terminal 10, and simultaneously transmits / distributes the data. The advertisement data prepared to be transmitted to the wireless communication terminal 10 is transmitted to the wireless communication terminal 10 through the gateway 20 as a scheduled job under the control of the advertisement server 50, and at the same time as the log data (data input / output) Information is recorded). This is to obtain basic data for performing the statistical function of the advertisement.

Each advertisement data transmitted through the advertisement server 50 is finally transmitted from the gateway 10 to the display of the wireless communication terminal 10 interlocked with each other via the wireless network.

On the other hand, the type of wireless portal site includes a wireless portal site 30 provided based on a wireless communication network physically belonging to an advertisement provider, a wireless portal site of another operator providing a wireless communication network of the same technology standard method, and other technology. There are types of wireless portal sites that provide standard wireless networks, and independent wireless portal sites that are not dependent on wireless networks. Once the wireless portal site is determined, a segmentation task is performed for the customer who executes the advertisement at the request of the advertiser.

When the advertiser selects the wireless portal site 30 provided based on the wireless communication network to which the service provider belongs, the advertisement execution is performed through the customer segmentation step according to the general pull advertisement execution procedure.

If you choose a different type, customer segmentation can be performed in conjunction with the company's wireless portal customer database according to the intention of other wireless portal operators, or, if desired, the customer segmentation system of the wireless advertising service provider can be used. To advertise.

On the other hand, in the case of the advertiser who prefers the hybrid type, the ratio of the push type advertisement and the pull type advertisement is distributed at an appropriate ratio so that the wireless advertisement can be executed according to the above process.

At this time, in order to measure the result of the execution of the advertising service, a software (S / W) or a separate process for measuring the execution result is installed in the portal site of the operator who constitutes the wireless portal advertising network, and the result information is provided in real time or in a batch form. Send to 50. The advertisement execution result measuring software (S / W) or the separate process result information includes advertisement execution information, advertisement responder log information, and wireless portal operator identification number (ID). The advertisement execution result measurement result information is collected to the advertisement server 50 through a wired / wireless network after being encrypted for information security.

Then, the advertisement server 50 analyzes the advertisement execution result based on the collected advertisement execution result information, and finally settles the advertisement fee according to the execution ratio executed at each wireless portal site.

2 is a flowchart illustrating an embodiment of a wireless portal advertisement service method according to the present invention.

As shown in FIG. 2, in the wireless portal advertisement service method according to the present invention, when an advertisement is requested from an advertiser (201), the wireless advertisement service provider collects opinions on an advertisement execution (202) and targets a customer (age / identity). Etc.), the advertisement execution method (pull type / push type / complex type, region / time zone), and the advertisement execution rate calculation method (such as settlement per second) are registered in the advertisement server 50 (203).

Subsequently, the advertisement server 50 which performs advertisement execution management classifies advertisements according to the advertisement execution conditions and executes the advertisement. When the advertisement execution type 204 is a push type, it targets its wireless portal customers. In step 205, the push advertisement execution procedure is followed. That is, when the advertisement execution type is push type, the push server 40 applies the push type advertisement stored in the advertisement server 50 to the wireless portal customer through the gateway 20. Execution (push) to the wireless communication terminal 10, or (push) to the wireless portal customers of other companies through the gateway of other wireless communication network operators or the wireless portal site of other wireless portal operators via the station device (60) do. Of course, when executing a push-type advertisement for other wireless portal subscribers, it is assumed that subscriber information allowing advertisement execution of other wireless portal sites is shared.

On the other hand, if the advertisement execution type 204 is pull type, the advertisement content is transformed in the advertisement server 50 in a format suitable for the wireless portal site selected by the advertiser (206), and according to the type of the wireless portal site. A pull-type advertisement is executed (207). That is, if the ad execution type is pull type, its wireless portal customer brings pull-type advertisements classified and stored in the advertisement server 50 through the wireless portal site 30, and the wireless portal of the third party. The customer may import a pull type advertisement stored in the advertisement server 50 through the third-party wireless portal site through the station apparatus 60.

On the other hand, if the type of advertisement execution 204 is a complex type, the ratio of the push type advertisement and the pull type advertisement is distributed at an appropriate ratio to execute the advertisement according to the above process (208).

Next, the advertisement server 50 collects the advertisement service result information executed in real time or in batch form through software (S / W) or a separate process for measuring execution results in the portal site of the operator who constitutes the wireless portal advertising network. (209). In this case, the advertisement service result information may include advertisement execution information, advertisement responder log information, and a wireless portal operator identification number (ID).

Finally, the advertisement server 50 analyzes the advertisement execution result based on the collected advertisement execution result information and finally calculates the advertisement fee according to the execution ratio executed at each wireless portal site (210).

The method of the present invention as described above may be implemented as a program and stored in a computer-readable recording medium (CD-ROM, RAM, ROM, floppy disk, hard disk, magneto-optical disk, etc.).

The present invention described above is not limited to the above-described embodiments and the accompanying drawings, and various substitutions, modifications, and changes are possible in the art without departing from the technical spirit of the present invention. It will be clear to those of ordinary knowledge.

The present invention as described above, it is possible to more easily generate new revenue through mutual cooperation between wireless portal operators, it is effective to provide a more useful advertising service to small and medium wireless portal operators.

In addition, according to the present invention, since the advertisement is executed to a large number of users in a faster period, the advertisement execution method is useful when an advertisement effect is desired within a short period of time, and the result measurement is clear. have.

In addition, according to the present invention, the advertising media company has a favorable effect on the recruitment of advertisers by expanding the scope of advertisement execution for a single advertisement by expanding the scope of advertisement execution due to the appearance of a new advertisement medium through a wireless communication terminal.

Claims (5)

In the wireless portal advertising service method in a wireless communication system, A first step of configuring a wireless portal network to share advertisements in real time among wireless portal operators; A second step of receiving an advertisement from an advertiser; A third step of setting an advertisement execution condition for the requested advertisement; A fourth step of classifying the advertisements according to the advertisement execution conditions and executing the advertisements for the corresponding wireless portal customers; A fifth step of collecting an advertisement execution result from a wireless portal site of each operator constituting the wireless portal advertising network; And The sixth step of analyzing the collected advertisement execution result information, and settles the advertisement fee for each advertiser according to the execution ratio executed in each wireless portal site Wireless portal advertising service method in a wireless communication system comprising a. The method of claim 1, The advertisement execution condition is, Wireless portal advertising service method in a wireless communication system comprising a target customer, advertising execution method, advertising fee calculation method. The method of claim 1, The advertisement execution result information, Wireless portal advertising service method in a wireless communication system comprising the advertisement execution information, the advertising responder's log information, the wireless portal operator identification number (ID) information. The method of claim 1, The advertisement, Wireless portal advertising service method in a wireless communication system, characterized in that based on XML (eXtensible Markup Language) is made possible to advertise in a variety of wireless communication networks. In the wireless portal network system having a processor for a wireless portal advertising service, A first function of receiving an advertisement from an advertiser; A second function of setting advertisement execution conditions for the requested advertisement; A third function of classifying advertisements according to advertisement execution conditions and executing advertisements for the corresponding wireless portal customers; A fourth function of collecting an advertisement execution result from a wireless portal site of each operator constituting the wireless portal advertising network; And A fifth function of analyzing the collected advertisement execution result information and calculating the advertisement fee for each advertiser according to the execution ratio executed at each wireless portal site A computer-readable recording medium having recorded thereon a program for realizing this.

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