KR101417026B1 - Method and apparatus for transmitting and receiving advertisement contents in personal terminal of mobile telecommunication system according to user preference - Google Patents
Method and apparatus for transmitting and receiving advertisement contents in personal terminal of mobile telecommunication system according to user preference Download PDFInfo
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- KR101417026B1 KR101417026B1 KR20070120762A KR20070120762A KR101417026B1 KR 101417026 B1 KR101417026 B1 KR 101417026B1 KR 20070120762 A KR20070120762 A KR 20070120762A KR 20070120762 A KR20070120762 A KR 20070120762A KR 101417026 B1 KR101417026 B1 KR 101417026B1
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Abstract
The present invention relates to a method and an apparatus for transmitting / receiving advertisement contents according to a preference of a temporary user so as to receive customized advertisement contents requested by a user for a predetermined period of time without changing the preference of user information in an advertisement system using a mobile terminal. The method includes the steps of transmitting a request message for updating user information including temporary user information reflecting the update to a server when update information of user information is generated, Storing the temporary user information included in the response message, and receiving advertisement contents according to the updated temporary user information from the server.
Temporal User Profile, Preference, Mobile Advertising
Description
The present invention relates to an advertisement system using a mobile terminal. More particularly, the present invention relates to an advertisement system for receiving advertisement contents requested by a user during a certain period of validity without changing the preference of a user profile To a method and apparatus for transmitting and receiving data.
The mobile communication market is continuously required to produce new services through the recombination or integration of existing technologies. Due to the development of communication and broadcasting technology, it is necessary to use a mobile phone, PDA (Personal Digital Assistant) (Hereinafter referred to as "mobile terminal"). These potential and actual market demands and the rapidly increasing user demands for multimedia services, operators' strategies to provide new services such as broadcasting services in addition to existing voice services, and IT (Information Technology) The convergence of mobile communication service and IP (Internet Protocol) network is becoming a big trend in the development of next generation mobile communication technology.
Meanwhile, the Open Mobile Alliance (OMA) is an organization that studies standards for interoperability of individual mobile solutions. It mainly defines various application standards for mobile communication games and Internet services. OMA's work group, especially the OMA REQ (Open Mobile Alliance Requirement Working Group), is studying Mobile Advertising (MobAd) technology.
A portable advertisement service is a technique for transmitting a personal advertisement based on a technique such as music, graphics, voice, and characters to a user of a portable terminal through a portable terminal (a mobile phone, a PDA, or the like). There are many solutions that support portable advertising services, but there are problems that compatibility and availability are poor due to the use of unique software for each company and each company. Therefore, in order to solve this problem, OMA is establishing related technologies as a standard called MobAd.
The characteristics of the mobile advertising service can be summarized as follows. First, it is possible to build an information database for users and to implement personalized advertisement according to individual characteristics. Since the user always carries the mobile terminal, the advertisement content selected by the user can be transmitted to the user at a predetermined period or at the request of the user, and the advertisement through the mobile terminal can be always exposed to the user . Second, interactive interaction is possible. The mobile advertisement can provide the information about the advertisement desired by the user in advance and can also provide the telephone number or the URL (Uniform Resource Locator) together so that the user can actively obtain more detailed information about the product. Third, the user's metrics can be measured. Since the portable terminal is an interactive medium, it is possible to elicit the response of the users exposed to the advertisement. This reactivity can be used to analyze user preferences or to be appropriate for marketing.
Hereinafter, OMA REQ MobAd, which is one of the technical standards for providing mobile advertisement services, will be described to give concrete examples of the prior art.
FIG. 1 illustrates a procedure for transmitting and receiving user information (User-Profile) between a terminal and a server in a typical advertisement system. Transmission and reception of user information is a procedure in which a terminal informs a server of a user's preference to receive a customized advertisement content service, and the server provides a customized advertisement content service based on the user's preference received from the terminal.
In step 101, the terminal receives the user information from the user in order to receive the customized advertisement content, and transmits the user information to the server through a User Profile Update message. In step 102, the server processes the authentication procedure for the user, generates a User Profile Response message for the user information, and transmits the message to the terminal. If the procedure for updating the user information is successfully performed, the terminal can receive customized advertisement contents (for example, a sports game advertisement) according to the preference set in the user information from the server in
In step 104, the terminal transmits a user information update message for providing changed user information of the user to the server in order to receive other customized advertisement contents (for example, music related advertisement contents). In step 105, the server processes the authentication procedure for the user, generates a user information response message for the changed user information, and transmits the message to the terminal. If the procedure for updating the changed user information is successfully performed, the server provides the music-related advertisement to the user of the terminal according to the preference set in the changed user information in step 106.
In step 107, when the terminal receives another user information to receive a service related to the sports game from the user, the terminal transmits the another user information to the server. In step 108, the server processes the authentication procedure for the user, generates a user information response message for the another user information, and transmits the message to the terminal. If the procedure for updating another user information is successfully performed, the terminal receives the customized advertisement content (that is, sports game related advertisement) again according to the preference set in the another user information from the server in
As described above, in a point-to-point customized advertisement content delivery service, a terminal transmits user information including a user's preference to a server in order to receive customized advertisement contents. Then, the server selects the advertisement contents satisfying the preference of the user information received from the terminal among the advertisement contents to be transmitted, and delivers the selected advertisement contents to the terminal, thereby providing a customized advertisement service to the user.
In the conventional portable advertisement service, the user information provided by the user in order to receive the customized advertisement contents includes the preference. Therefore, even when the user desires to change the user preferences several times or for a short time, You have to send it every time. For example, even if a user receives an advertisement related to a sports game according to an existing preference and then receives a music-related advertisement for a while and receives an advertisement related to an existing sports game, the user information including the preference is changed There is a problem in that the transmission load increases because it must be provided to the server every time.
The present invention provides a method and an apparatus for a server to transmit customized advertisement contents to a user without changing a preference of existing user information based on a preference temporarily set by a user in a system for providing a portable advertisement service.
The present invention relates to a system and method for providing a customized advertisement content service, a method of temporarily and easily changing a preference of an existing user information, A method and apparatus for transmitting and receiving data are provided.
A preferred embodiment of the present invention is a method for receiving advertisement contents in a mobile terminal of a mobile communication system,
Receiving period information on a predetermined valid period from a user of the portable terminal and temporary preference information on a customized advertisement valid for the valid period;
Transmitting a user information update request message including the temporary preference information to a content server;
Receiving customized advertisement contents according to the temporary preference information during the valid period upon receiving a user information update response message corresponding to the user information update request message from the server;
And canceling the reflection of the temporary preference information in receiving the customized advertisement contents when the validity period expires.
A preferred embodiment of the present invention is a method for transmitting advertisement contents in a content server of a mobile communication system,
Determining whether the user information update request message includes the temporary preference information for the customized advertisement upon receiving the user information update request message from the mobile terminal and determining whether the update information of the temporary preference information exists;
Updating the temporary preference information if the update exists,
Transmitting the user information update response message corresponding to the user information update request message to the mobile terminal after storing the updated temporary preference information;
Transmitting customized advertisement contents to the terminal according to the temporary preference information;
Periodically checking the validity period of the temporary preference information and releasing reflection of the preference preference information in transmission of the customized advertisement content when the validity period expires.
A preferred embodiment of the present invention is an apparatus for receiving advertisement contents in a mobile terminal of a mobile communication system,
A controller for determining to generate a user information update request message including the temporary preference information when an input item of the temporary preference information is generated from a user of the portable terminal;
A message generator for generating the user information update request message including the temporary preference information according to the determination of the controller,
A message transmitter for transmitting the user information update request message to a server;
A message receiver for receiving a user information update response message for the user information update request message from the server;
And a memory for storing the temporary preference information after reception of the user information update response message so as to be reflected in reception of the customized advertisement content.
A preferred embodiment of the present invention is an apparatus for transmitting advertisement contents in a content server of a mobile communication system,
A message receiving unit for receiving a user information update request message from the portable terminal;
And updating the temporary preference information to a server and setting a valid period for the temporary preference information when the user information update request message includes the temporary preference information and periodically checking the valid period of the temporary preference information, A control unit for releasing the reflection of the temporary preference information on receipt of the customized advertisement content when the period expires,
A message generator for generating a user information update response message indicating a result of the update and setting processing;
And a memory for updating and storing the temporary preference information under the control of the controller.
Effects obtained by representative ones of the inventions disclosed in the present invention will be briefly described as follows.
When the user desires to receive advertisement contents different from the customized advertisement contents that the user has previously requested from the server several times in a short time or a short time, the user can change the preference degree without transmitting / receiving the existing user information including the existing preference It is possible to reduce the transmission overhead of the user information.
DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, a detailed description of preferred embodiments of the present invention will be given with reference to the accompanying drawings. It should be noted that the same configurations of the drawings denote the same reference numerals as possible whenever possible. Specific details are set forth in the following description, which is provided to provide a more thorough understanding of the present invention. In the following description of the present invention, detailed description of known functions and configurations incorporated herein will be omitted when it may make the subject matter of the present invention rather unclear.
DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS In the following detailed description, exemplary embodiments of the present invention will be described. Also, for convenience of description of the present invention, OMA REQ MobAd, which is one of the technical standards for providing mobile advertisement services, will be used, but these standards and names do not limit the scope of the present invention, Of course.
The main object of the present invention is to provide a system and method for transmitting customized advertisement contents to a user in order to receive customized advertisement contents requested by a user for a predetermined period of time without changing a preference of existing user information And transmits and receives the advertisement contents according to the preference of the temporary user.
2 is a message flow diagram illustrating an operation between a terminal and a server for managing user preferences in a mobile advertisement system according to an exemplary embodiment of the present invention. FIG. 2 shows an embodiment of a procedure for sending and receiving a Temporal User Profile (TAP) for sending and receiving customized advertisement contents in a portable advertisement system.
The portable advertisement system includes a terminal and a server. The terminal is used to connect to the server. Transmission and reception of temporary user information is a procedure in which a terminal informs a server of a user's preference through temporary user information and the server provides a customized advertisement content service to the terminal based on the received user's preference .
In step 201, the terminal receives the user information from the user in order to receive the service for the customized advertisement contents, and transmits the first user information to the server through the user information update message. In step 201, the user can receive the full text of the user information or only the user's preference. In step 202, the server processes the authentication procedure for the user, generates a user information response message for the user information, and transmits the message to the terminal. If the procedure for updating the user information is successfully performed, the terminal can receive customized advertisement contents (for example, sports game related advertisement) according to the preference set in the user information from the server in
In step 204, the terminal provides temporary user information to the server in order to receive other customized advertisement contents (e.g., music related advertisements). The temporary user information is input, for example, from a user or obtained through other means, and the format thereof is shown in Table 1 below. The terminal may receive the full text of the temporary user information or may additionally input only a new preference to the existing user information to form the temporary user information. The UE includes the temporary user information in a Short-Term User Profile Update message and provides the temporary user information to the server. A Temporary User Profile Update message may be used instead of the short-term user information update message.
Contains the following attributes:
User-Profile-ID
Name
Profile-Type
Version
Contains the following elements:
User-Profile-Period
User-Information
User-Preference
Real-Time-Status Information
0 - User-Profile: the default profile.
1 - Temporal-User-Profile: the profile will be last for as long as the 'User-Profile-Period' element indicates.
Contains the following sub-attributes:
ValidFrom
ValidTo
The User-Preference consists of the following sub-attributes:
Preferred Language
Genre
Brand
(eg location, presence)
In Table 1, 'User-Profile-ID' is an item assigned to identify the type of temporary user information that the terminal sends to the server. 'Name' is the name of the user requesting the update of the temporary user information. 'Profile-Type' means the type of user information. Indicates whether the corresponding user information is general user information or temporary user information
'Version' means the version of the user information. When the server receives a new version of user information or temporary user information, the server replaces the previous version of the user information or the temporary user information with the new user information or the temporary user information and stores the old version of the user information or the old user information When temporary user information is received, it is deleted without storing it. User information or temporary user information are independent items, so information can not replace other information
'User-Profile-Period' is an item assigned to indicate a period during which the temporary user information is valid. 'ValidFrom' and 'ValidTo' indicate the valid period of the temporary user information generated to receive the mobile advertisement service. 'User-Information' indicates appropriate user information (eg, age, gender, occupation, etc.) related to the user
'User-Preference' is a criterion for preference set by a user to receive customized advertisement contents from a server based on user information or temporary user information. The criteria for the preference of the user information or the temporary user information can be set at a plurality of times, and all the set criteria are applied to the corresponding user information or the temporary user information. The 'User-Preference' includes 'Preferred Language', 'Genre', 'Brand' and the like as criteria for preference.
'Preferred Language' indicates in what language you want to receive advertising content. 'Genre' is a classification of the type of advertisement contents to be transmitted according to genre (for example, movie, music). 'Brand' is a name of a brand related to a content the user wants to receive, scheme.
'Real-Time-Status-Information' represents real-time information of the user for selecting and transmitting advertisement contents suitable for the user. This component supersedes the current Service Level Agreement that the telecommunications carrier provides to the user.
In step 205, the server processes the authentication procedure for the user, stores the temporary user information, generates a short-term user information response message for the temporary user information, and transmits the message to the terminal.
The fields included in the short-term user information response message are shown in Table 2 below.
Contains the following attributes:
User-Profile-ID
Contains the following elements:
Status
In Table 2, 'User Profile Response' includes 'User-Profile-ID' and 'Status' in response to the temporary user information. 'User-Profile-ID' is an item allocated to identify the type of user information that the terminal sends to the server. 'Status' indicates status information such as success, failure, reason for failure, and the like of the user information or temporary user information update request.
If the procedure for updating the temporary user information is successfully performed, the server provides the terminal with the music related advertisement, which is customized advertisement contents, in accordance with the preference set in the temporary user information. When the expiration time of the temporary user information specified in 'ValidFrom' and 'ValidTo' shown in Table 2 ends, the server provides the terminal with customized advertisement contents according to the preference set in the user information in step 201 do.
3 is a functional block diagram of a portable advertisement system to which the present invention is applied. As shown, the portable advertisement system includes a
The management function unit 312 confirms the type of the user information and whether or not the update information is present, and updates the
The
4 is a flowchart illustrating a terminal operation according to an embodiment of the present invention. In the illustrated example, it is assumed that the user receives advertisement contents according to user information including a predetermined basic preference in the terminal.
Referring to FIG. 4, in
In
If the update does not occur, the MS proceeds to step 407 and displays a service status message to the user indicating that there is no change in the temporary user information. However, if an update occurs, the terminal generates and transmits a temporary user information update message to the server in
In step 404, the terminal that is in a standby state waiting for a response message of the server receives the temporary user information update response message from the server and analyzes the temporary user information update response message. The MS determines in
On the other hand, if the update of the temporary user information is reflected in the server, the terminal stores the temporary user information in
5 is a flowchart illustrating an operation of a server according to an embodiment of the present invention.
Referring to FIG. 5, the server receives a user information update message from a terminal in
On the other hand, if it is determined in
However, if it is determined in
The server continuously checks the valid period of the temporary user information in
The portable terminal of the mobile communication system according to the present invention includes a receiving device for receiving advertisement contents, and when receiving input of temporary preference information from a user of the portable terminal, A message generator for generating the request message including the temporary preference information according to a determination of the controller, a message transmitter for transmitting the request message to a server, A message receiver for receiving a response message for the request message from the server; and a memory for storing the temporary preference information after reception of the response message so that the temporary preference information can be reflected in reception of the customized advertisement content.
The content server of the mobile communication system according to the present invention includes a transmission device for transmitting advertisement contents, the transmission device including: a message receiver for receiving a request message for updating user information from a mobile terminal; Information on the temporary preference information, updates the temporary preference information to a server, sets a valid period for the temporary preference information, periodically checks the valid period of the temporary preference information, and when the valid period expires, A message generator for generating a response message indicating a result of the processing for updating and setting; and a controller for updating the temporary preference information according to the control of the controller to store the temporary preference information And a memory for storing the data.
While the present invention has been described in connection with what is presently considered to be the most practical and preferred embodiment, it is to be understood that the invention is not limited to the disclosed embodiments, but is capable of various modifications within the scope of the invention. Therefore, the scope of the present invention should not be limited by the described embodiments, but should be determined by the scope of the appended claims and equivalents thereof.
BRIEF DESCRIPTION OF THE DRAWINGS Figure 1 is a message flow diagram illustrating the operation of sending and receiving user information in a typical advertising system.
BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a mobile advertisement system, and more particularly,
3 is a block diagram illustrating a functional structure of a mobile advertisement system according to the present invention;
4 is a flowchart illustrating a terminal operation according to an embodiment of the present invention.
5 is a flowchart illustrating a server operation according to an embodiment of the present invention;
Claims (6)
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| KR20070120762A KR101417026B1 (en) | 2007-11-26 | 2007-11-26 | Method and apparatus for transmitting and receiving advertisement contents in personal terminal of mobile telecommunication system according to user preference |
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| KR20070120762A KR101417026B1 (en) | 2007-11-26 | 2007-11-26 | Method and apparatus for transmitting and receiving advertisement contents in personal terminal of mobile telecommunication system according to user preference |
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| KR102596115B1 (en) * | 2016-06-16 | 2023-11-08 | 조현준 | The Safe and Convenient System and Method to authenticate User |
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| KR20010035276A (en) * | 2001-01-31 | 2001-05-07 | 조상희 | System for network-based advertising service provided wireless communication device |
| KR20020024423A (en) * | 2000-09-25 | 2002-03-30 | 윤만로 | Method and Management System for Package Advertisement Service Using Picture of Wireless Communication System |
| KR20030079158A (en) * | 2002-04-02 | 2003-10-10 | 주식회사 케이티아이컴 | Push advertisement service method to use wireless terminal |
| KR20030086926A (en) * | 2002-05-06 | 2003-11-12 | 노키아 코포레이션 | Location-based services for mobile stations using short range wireless technology |
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Patent Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| KR20020024423A (en) * | 2000-09-25 | 2002-03-30 | 윤만로 | Method and Management System for Package Advertisement Service Using Picture of Wireless Communication System |
| KR20010035276A (en) * | 2001-01-31 | 2001-05-07 | 조상희 | System for network-based advertising service provided wireless communication device |
| KR20030079158A (en) * | 2002-04-02 | 2003-10-10 | 주식회사 케이티아이컴 | Push advertisement service method to use wireless terminal |
| KR20030086926A (en) * | 2002-05-06 | 2003-11-12 | 노키아 코포레이션 | Location-based services for mobile stations using short range wireless technology |
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