JP2003060594A - Service providing system, service providing method, server, computer program and storage medium - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a service providing system for providing an interactive service by utilizing a mobile communication network. SOLUTION: The service providing system is provided with a broadcasting station 50 for providing a program broadcast service to a user via a receiver 70, and a server 30 for providing a data communication service to a user via a portable information terminal 10. The server 30 is provided with a portal site providing means 32 for providing information for displaying a portal site to the terminal 10, a user authentication means 34 for discriminating whether or not to provide information for displaying a program website to the user according to user identification information transmitted via the portal site, and a program website providing means 32 for providing a program website according to program identification information transmitted via the portal site when the authenticating result is positive.

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a service providing system for providing an interactive (bidirectional) broadcasting service, a service providing method, and a server device suitable for these.

[0002]

2. Description of the Related Art Conventionally, BS (Broadcasting)
Satelite) Digital broadcasting system and CS
(Communications Satellit
e) Interactive broadcasting services are provided in digital broadcasting systems such as digital broadcasting systems. In addition, in a terrestrial analog broadcasting system, VBI (Vertical Blanking I)
interactive broadcast service is provided by using the Internet.

[0003] As an interactive broadcasting service, for example, a program in which information such as predetermined video, audio and data is flowed in a program so that a viewer can participate in the program is known. In addition, interactive broadcasting services are expected to establish the viewing culture of new programs, and together with high-quality broadcasting services,
It is recognized as one of the attractions of digital broadcasting services.

[0004]

However, the conventional digital broadcasting system which provides an interactive broadcasting service has a problem that the connection rate of the upstream communication line is low. Further, the conventional digital broadcasting system has a problem that it takes a long time to establish a session for upstream communication between the broadcasting station and the receiver.
Further, the conventional digital broadcasting system has a problem that it is impossible to always establish a session while relaying a digital broadcasting program. Also,
The conventional digital broadcasting system has a problem that a transaction fee for establishing a session for upstream communication is high.

Further, in the terrestrial analog broadcasting system, there is usually no function for establishing a session for upstream communication, and it is impossible to provide an interactive broadcasting service except when using VBI. was there.

Therefore, the present invention has been made in view of the above points, and a service providing system and a service providing method for providing an interactive broadcasting service using a mobile communication network, and a server suitable for these are provided. An object of the present invention is to provide an apparatus, a program suitable for use in these apparatuses, and a computer-readable recording medium recording the program.

[0007]

A service providing system according to the present invention is a broadcasting station which provides a program broadcasting service to a user via a receiver, and a server which provides a data communication service to a user via a portable information terminal. A server device, the server device providing information for displaying a portal site on a mobile information terminal; and a user transmitting the portal site via the portal site using the mobile information terminal. And a user authentication means for authenticating whether or not to provide information for displaying a program home page related to a program broadcast by a broadcasting station to the user according to the user identification information for identifying the user. , If the authentication result is positive, the program identification for identifying the program transmitted via the portal site by the user using the portable information terminal Depending on the distribution, and is characterized in that it comprises a program for home providing means for providing a program for home associated with 該番 set to the portable information terminal.

A service providing method according to the present invention is
A broadcast station that provides a program broadcast service to a user via a receiver, and a server device that provides a data communication service to a user via a mobile information terminal. A step of providing information for displaying a portal site, and, in the server device, according to the user identification information for identifying the user transmitted via the portal site by the user using the portable information terminal, A step of authenticating whether or not to provide information for displaying a program home page related to a program broadcast by a broadcasting station, and the server device, if the authentication result is affirmative, the portable information terminal is operated by the user. To the portable information terminal according to the program identification information for identifying the program transmitted via the portal site using It is characterized in that a step of providing a relevant website for program.

A server device according to the present invention is a server device which cooperates with a broadcasting station which provides a program broadcasting service to a user through a receiver and provides a data communication service to the user through a portable information terminal. According to the portal site providing means for providing information for displaying the portal site on the mobile information terminal and the user identification information for identifying the user transmitted via the portal site by the user using the mobile information terminal. A user authenticating means for authenticating whether or not to provide the user with information for displaying a program homepage related to a program broadcast by a broadcasting station, and if the authentication result is positive, the user is authenticated. According to the program identification information that identifies the program transmitted via the portal site using the mobile information terminal, It is characterized in that it comprises a program for home providing means for providing a program for homepage.

According to the present invention, the registered user can access the program home page by transmitting the program identification information using the portable information terminal on the portal site provided by the portal site providing means. Therefore, it is possible to easily and inexpensively establish a session for upstream communication of the interactive broadcasting service.

Further, in the above-mentioned service providing system, in order for the broadcasting station to acquire the information for displaying the advertising site to which the user is linked from the program home page related to the program during the program broadcasting. A keyword providing unit that provides a keyword that needs to be transmitted using the portable information terminal is provided, and the server device, in accordance with the keyword transmitted by the user using the portable information terminal,
Keyword authentication means for authenticating whether or not to provide information for displaying an advertising site to the user, and providing information for displaying an advertising site on a mobile information terminal when the authentication result is affirmative An advertisement site providing means, and point storage means for storing predetermined points and user identification information for identifying a user in association with each other in response to the information for displaying the advertisement site being provided by the advertisement site providing means. Is preferably provided.

[0012] In addition, in the above-described service providing method, in order for a broadcasting station to obtain information for displaying an advertisement site linked to from a program home page related to a program, while the program is being broadcast. Providing a keyword that needs to be transmitted using a personal digital assistant,
A step of authenticating whether or not to provide information for displaying an advertisement site to the user according to a keyword transmitted by the user using the portable information terminal in the server device; If the result is affirmative, a predetermined point is provided according to the step of providing the information for displaying the advertisement site to the mobile information terminal and the server device providing the information for displaying the advertisement site. And a step of storing the user identification information for identifying the user in association with each other.

Further, in the above-mentioned server device, an advertisement site linked to the user from the program home page related to the program is displayed according to the keyword transmitted by the user using the portable information terminal. Keyword authentication means for authenticating whether or not to provide information for displaying, and an advertising site providing means for providing information for displaying an advertising site on a mobile information terminal when the authentication result is positive, and an advertisement. It is preferable to include point storage means for storing predetermined points and user identification information for identifying the user in association with each other in response to the information for displaying the advertisement site provided by the site providing means.

In this case, the user can earn points by transmitting the keyword provided by the broadcasting station using the portable information terminal and accessing the advertising site, so that the viewer of the broadcast and the interactive broadcast can be obtained. It is possible to promote an increase in service members (user registration to the interactive server device) and an increase in traffic through the mobile communication network.

Further, in the above-mentioned service providing system, the broadcasting station provides a planning information providing means for providing planning information which the user needs to transmit using the portable information terminal in order to obtain points during the program broadcasting. The server device includes a plan information storage unit that stores the plan information, and a plan information determination unit that determines whether or not the information transmitted by the user using the portable information terminal matches the plan information. However, it is preferable that the point storage unit stores a predetermined point and user identification information for identifying the user in association with each other when the determination result is affirmative.

In the service providing method described above, a step of providing planning information that needs to be transmitted by a user using a portable information terminal in order to obtain points at a broadcasting station during program broadcasting, and a server device. In the step of determining whether the information transmitted by the user using the portable information terminal matches the plan information stored in the plan information storage means, and the determination result is positive in the server device. In this case, it is preferable to have a step of storing a predetermined point and user identification information for identifying the user in association with each other.

Further, in the above-mentioned server device, the plan information for storing the plan information provided by the broadcasting station during the program broadcasting is assumed to be transmitted by the user using the portable information terminal in order to obtain the points. Storage means,
The information sent by the user using the mobile information terminal is
Plan information determining means for determining whether or not the plan information matches, and the point storing means associates predetermined points with user identification information for identifying a user when the determination result is affirmative. It is preferable to remember.

In this case, since the user can earn points by transmitting the plan information provided by the broadcasting station using the portable information terminal, the viewer of the broadcast and the members of the interactive broadcast service ( It is possible to promote an increase in user registration with the interactive server device and an increase in traffic through the mobile communication network.

Further, in the above-mentioned service providing system, the broadcasting station is provided with a point management means for managing the points given to the user according to a predetermined rule for each user, and the server device is managed by the point management means. It is preferable to include point information collecting means for collecting the collected points and associating the collected points with the user identification information in the point storing means.

In the above service providing method, the broadcasting station further comprises point management means for managing the points given to the user according to a predetermined rule for each user,
It is preferable that the server device has a step of collecting the points managed by the point management means and associating the collected points with the user identification information.

Further, it is preferable that the above-mentioned server device is provided with point information collecting means for collecting points managed by the broadcasting station and associating the collected points with the user identification information in the point storing means.

In this case, since the point information collecting means collects the points managed by the point managing means of each broadcasting station, it is necessary to centrally manage the points which were conventionally managed separately for each broadcasting station. Is possible.

In the above service providing system, the server device displays a program participation screen on the portable information terminal, which allows the server device to transmit the program identification information corresponding to the program home page at a predetermined time. A first application providing section that provides the application of
A second application providing unit that provides a second application capable of adjusting the time information set in the first application based on the time information set in the portable information terminal. It is preferable.

In this case, since the first application displays the participation screen on the portable information terminal at a predetermined time, it is possible to prevent the user from forgetting to access the specific program home page.

[0025]

BEST MODE FOR CARRYING OUT THE INVENTION (Configuration of Service Providing System According to One Embodiment of the Present Invention) The configuration of a service providing system according to one embodiment of the present invention will be described with reference to the drawings. FIG. 1 shows a schematic configuration of a service providing system according to this embodiment.

The service providing system according to this embodiment provides an interactive broadcast service using the mobile communication network 1 to viewers of broadcast contents (programs) broadcast by the broadcast station 50. .

The service providing system according to the present embodiment, as shown in FIG. 1, has a portable information terminal 10, an interactive server device 30, a broadcasting station 50, and a receiver 70.
And an antenna device 2 and a satellite device 3.

The portable information terminal 10 has a function of performing data communication via the mobile communication network 1. For example, the "i-mode service (NTT DOCOMO, INC.) It is a mobile phone that supports "service name)".

The portable information terminal 10 is, as shown in FIG. 2, specifically, a transmission / reception unit 11, a display unit 12, and an operation unit 1.
3, a timer 14, a time setting unit 15, a participation screen activation unit 16, and a terminal side program guide database 17.

The transmission / reception unit 11 includes a display unit 12 and an operation unit 13.
And is connected to and to perform data communication with the interactive server device 30 via the mobile communication network 1. The transmission / reception unit 11 transmits data according to the operation result of the operation unit 13 by the user (viewer) of the mobile information terminal 10 to the interactive server device 30 via the mobile communication network 1, and via the mobile communication network 1. The data received from the interactive server device 30 is transferred to the display unit 12. The transmission / reception unit 11 includes a wireless antenna and a wireless communication module.

The display unit 12 is connected to the transmission / reception unit 11 and the participation screen activation unit 16 and displays the data transferred by the transmission / reception unit 11 and the data transmitted by the participation screen activation unit 16. The display unit 12 is composed of a display.

The operation unit 13 is connected to the transmission / reception unit 11 and the terminal-side program table database 17 and allows the user (viewer) of the mobile information terminal 10 to perform a predetermined operation. The user (viewer) of the mobile information terminal 10 can use the operation unit 13 to perform, for example, an operation related to the display content on the display unit 12 or an operation related to data communication via the transmission / reception unit 11. Further, the user (viewer) of the mobile information terminal 10 can set the terminal-side program table database 17 (register and update records) using the operation unit 13. The operation unit 13 is composed of push buttons and the like.

The timer 14 is connected to the time setting section 15 and manages the time information set in the portable information terminal 10.

The time setting unit 15 is connected to the timer 14 and the participation screen starting unit 15, and based on the time information set in the timer 14, sets the time information set in the participation screen starting unit 15. To adjust. Time setting section 1
5 is composed of, for example, the second application downloaded from the interactive server device 30.

The participation screen starting unit 16 is connected to the display unit 12, the time setting unit 15, and the terminal-side program table database 17, and is carried at the "program start time" set in the terminal-side program table database 17. Display a "participation screen" that asks the user (viewer) of the information terminal 10 whether or not to access (participate) the program home page corresponding to the "program ID" set in the terminal-side program table database 17. The data for doing so is transmitted to the display unit 12.

The participation screen activation unit 16 is composed of, for example, the first application downloaded from the interactive server device 30. This application may be an application that is always activated or may be an application that is activated at the "program start time" described above.

The terminal-side program table database 17 is connected to the operation unit 13 and the participation screen activation unit 16, and the participation screen activation unit 16 displays the data for displaying the above-mentioned “participation screen” on the display unit 12. It stores the information necessary for sending to.

As shown in FIG. 3, the terminal-side program table database 17 stores "program ID", "program name", and "program start time" in association with each other. "Program ID"
Is an identifier for uniquely identifying the program home page. The "program name" indicates the name of the program related to the program home page.

The "program start time" is the participation screen activation unit 16
Shows the time at which the data for displaying the above-mentioned “participation screen” is transmitted to the display unit 12. As shown in FIG. 3, the “program start time” can be set to “predetermined time every day (13:00 every day)” as in the record 1.
It is also possible to set "Predetermined time of every predetermined day of every week (19:00 every Tuesday)" as in Record 2.
Like “at a certain time on a certain day (20:30 on December 31st
0) ”can also be set. Usually, the "program start time" is set several minutes before the broadcast start time of the program related to the above-mentioned program home page.

The interactive server device 30 is a server device that provides a data communication service to the user via the portable information terminal 10. The interactive server device 30, specifically, as shown in FIG. 4, includes an application download section 31 and a content information providing section 32.
A content information storage unit 33, an authentication unit 34, a registration unit 35, a user database 36, a response data transmission unit 37, a program database 38, an advertisement database 39, a planning database 40, and an access information management unit. 41, a synchronization unit 42, a point information collection unit 43, a user ID association database 44, a privilege database 45, and a notification unit 46.

The application download section 31
The mobile information terminal 10 is made to download various applications via the mobile communication network 1. The application download unit 31 includes, for example, an application (second application) that configures the time setting unit 15 of the mobile information terminal 10 and an application (first application) that configures the participation screen activation unit 16 of the mobile information terminal 10. , Which is an application providing means to be downloaded by the mobile information terminal 10.

The content information providing unit 32 is connected to the content information storage unit 33, the authentication unit 34, the registration unit 35, the reply data transmission unit 37, the program database 38, the advertisement database 39, and the access information management unit 41, Through the mobile communication network 1, in response to a request from the portable information terminal 10, the content information stored in the content information storage unit 33 (for example, information for displaying a program homepage, a portal site, etc.) is displayed. It is provided. The content information providing unit 32 uses, for example, HTTP.
(Hyper Text Transfer Prot
It has a data communication function corresponding to Ocol).

More specifically, the content information providing unit 32 transmits the "URL (Uniform Resource Loc)" transmitted by the user using the portable information terminal 10.
content information (information for displaying the portal site) corresponding to the “information” storage unit 33.
And the extracted content information from the mobile information terminal 1
0 is a portal site providing means.

The portal site is provided with means capable of jumping to the home page dedicated to "users (members) who have registered as users". And the user
If you jump to the home page for this member,
The authentication unit 34 cooperates with the user database 36 to authenticate whether or not the user is a registered user. If the authentication result is affirmative (the user who is registered), the content information providing unit 32 provides the information for displaying the member-only homepage, and the authentication result is negative (the user is registered). If the user has not been registered), the content information providing unit 32 provides information for displaying a home page that prompts user registration.

Further, specifically, when the content information providing unit 32 receives the notification that the authentication result is affirmative from the authentication unit 34, the user uses the portable information terminal 10 via the portal site. The “URL” associated with the transmitted “program ID (program identification information)” is extracted from the program database 38, and the content information (information for displaying the program homepage) corresponding to the extracted “URL” is extracted. It is a program home page providing means for extracting the extracted content information from the content information storage unit 33 and providing the extracted content information to the portable information terminal 10.

Further, specifically, when the content information providing unit 32 is notified by the authentication unit 34 that the authentication result is affirmative, the “advertisement” transmitted by the user using the portable information terminal 10 is transmitted. It is an advertisement site providing unit that extracts content information (information for displaying an advertisement site) corresponding to the “URL of the site” from the content information storage unit 33 and provides the extracted content information to the mobile information terminal 10. The "advertising site" is linked from the program homepage.

The content information providing unit 32 also registers the “user information” transmitted from the mobile information terminal 10 in the registration unit 3.
Transfer to 5. In order to receive the provision of the interactive broadcasting service, that is, to access the program home page, the user needs to perform "user registration" by transmitting "user information" to the interactive server device 30. . "User information" is
For example, the user name, password, mail address, address, telephone number, etc. are included.

Further, the content information providing unit 32, before providing the "information for displaying the program home page" to the portable information terminal 10, the user can set the portable information terminal 10 by the user.
The “authentication information (user ID and password)” transmitted via the portal site is transmitted to the authentication unit 34. The content information providing unit 32 does not have to request the user to input the “password” in order to provide the “information for displaying the program homepage” to the mobile information terminal 10.

Further, the content information providing unit 32, before providing the "information for displaying the advertisement site" to the mobile information terminal 10, sends the "authentication information (keyword)" and the relevant information. The “advertisement ID” corresponding to the advertisement site is transferred to the authentication unit 34.

The above-mentioned "advertisement ID" is extracted from the advertisement database 39 by the content information providing unit 32, and is associated with the "URL" of the advertisement site transmitted by the user using the portable information terminal 10. It is what has been.

Further, the content information providing unit 32 transfers the “response data” transmitted from the mobile information terminal 10 to the response data transmitting unit 37. The “answer data” is a “questionnaire result”, a “popular vote result”, a “quiz answer”, or the like transmitted by the viewer via the program homepage.

The content information storage unit 33 is connected to the content information providing unit 32 and stores "URL" and "content information" in association with each other. The content information storage unit 33 includes the content information providing unit 32.
Depending on the "URL" specified by
The content information associated with “L” is provided to the content information providing unit 32.

The authentication unit 34 is the content information providing unit 32.
It is connected to the user database 36 and the advertisement database 39, and searches the user database 36 for the presence of a record having the “authentication information (user ID and password)” transferred from the content information providing unit 32. As a result, the user authentication means authenticates whether or not the content information can be provided to the user.

When the authenticating section 34 determines that the above-mentioned record exists, it notifies the content information providing section 32 to that effect, and the content information providing section 32 responds to this notification to the information portable terminal 10 to enter the content. Providing information (information for displaying the program homepage).

Further, the authentication unit 34 searches the advertisement database 36 as to whether or not the record having the “authentication information (keyword)” and the “advertisement ID” transferred from the content information providing unit 32 exists. It is a keyword authentication means for authenticating whether it is possible to provide content information (information for displaying an advertisement site) to the user.

That is, when the authenticating unit 34 determines that the above-mentioned record exists, the content information providing unit 32.
The content information providing unit 32 provides the information portable terminal 10 with the content information (information for displaying the advertisement site) in response to the notification.

The registration section 35 is the content information providing section 32.
And a user database 36, in order to provide an interactive broadcasting service to users,
Based on the “user information” transferred from the content information providing unit 32, a record of the user is created and registered in the user database 36, thereby performing user registration of the user.

The registration unit 35 provides, for example, a moving image of an image character, incoming call notification music information (ringtone) of the mobile phone, and an incoming call standby image (standby) of the mobile phone to the user who has performed user registration. You can give consideration such as the authority to download screens). Further, the registration unit 35 provides the URL of the home page accessible only by the user who has performed the user registration to the user who has performed the user registration.

The user database 36 is connected to the content information providing section 32, the authenticating section 34, the registering section 35, the reply data transmitting section 37, the access information managing section 41, the point information collecting section 43 and the notifying section 46, It stores a record of a user (member) who provides an interactive broadcasting service.

As shown in FIG. 5, the user database 36 stores "user ID", "password", "point number", and "privilege receipt number" in association with each other. The “user ID” is an identifier for uniquely identifying the user, and may be a mobile phone number. The "password" is entered when accessing the program home page that requires authentication information.

The "point number" is such that the user answers the quiz provided during the broadcasting of the planned program on the program homepage, or inputs a plurality of personal identification numbers announced in the planned program on the program homepage. The number of points obtained by accessing a plurality of URLs (including a questionnaire, a homepage for popular votes, etc.) announced in the planned program is displayed. Also, "number of points"
Displays the number of points that the user has gained by accessing a predetermined program home page or advertisement site. The user can obtain various benefits in exchange for the above points. "Number of benefits received" is
It displays the number of times the user has acquired various benefits by exchanging points so far.

In FIG. 5, the user database 36
Is “user ID = 0001” and “password = ΔΔ
Record 1 consisting of “△”, “point number = 100 points”, and “privilege receipt number = 0”, and “user ID = 0”
"002", "Password = ○○ △" and "Number of points = 1"
A record 2 including “10 points” and “the number of benefits received = 2” is stored.

The response data transmitting unit 37 is connected to the content information providing unit 32 and the user database 36, and broadcasts the response data transferred by the content information providing unit 32 to the planned program for which the response data is solicited. It is to be transmitted to the broadcasting station 50. Further, when the response data transmitting unit 37 thus transmits the response data to the broadcasting station 50, the response data transmitting unit 37 increases the “point number” of the record of the user stored in the user database 36 by a predetermined number.

The program database 38 is connected to the content information providing unit 32, the access information managing unit 41, and the synchronizing unit 42, and stores records relating to the program homepage related to the programs broadcast by the broadcasting station 50. It is a thing. Synchronizing unit 4 of interactive server device 30
2 and the synchronization unit 56 of the broadcasting station 50 synchronizes the program database 38 of the interactive server device 30 with the program database 53 of the broadcasting station 50.

As shown in FIG. 6, the program database 38 has a "program ID", a "program name", a "point number", and a "U".
"RL" is stored in association with each other. "Program I
“D” is an identifier for uniquely identifying the program home page. The “program name” indicates the name of the above program. The "number of points" indicates the number of points that can be acquired by accessing the above-mentioned program home page. "URL" indicates the URL of the above-mentioned program home page.

In FIG. 6, the program database 38 has "program ID = 0001", "program name = xxx", "point number = 10 points", and "URL = www.xxx.co."
Record 1 consisting of “m” and “program ID = 0002”
And a record 2 made up of "program name = XXX", "point number = 5 points", and "URL = www.XXX.com".

The advertisement database 39 is connected to the authentication unit 34, the access information management unit 41, and the synchronization unit 42, and can be accessed by clicking the banner advertisement displayed on the program homepage or portal site. It stores records related to various advertising sites. The synchronization unit 42 of the interactive server device 30 and the synchronization unit 56 of the broadcasting station 50 synchronize the advertisement database 39 of the interactive server device 30 and the advertisement database 54 of the broadcasting station 50.

As shown in FIG. 7, the advertisement database 39 has "advertisement ID", "advertisement name", "points" and "U".
The “RL” and the “keyword” are stored in association with each other. The “advertisement ID” is an identifier for uniquely identifying the above-mentioned advertisement site. The “advertisement name” indicates the name of the target advertised by the advertisement. "points"
Shows the number of points that can be acquired by accessing the above-mentioned advertising site. "URL"
Indicates the URL of the above-mentioned advertisement site. The “keyword” is announced in the program broadcast by the broadcasting station 50, and is necessary for accessing the above-mentioned advertisement site.

In FIG. 7, the advertisement database 39 has “advertisement ID = 0001”, “advertisement name = ABC”, “point number = 5 points”, and “URL = WWW. ××× .com /
Record 1 consisting of "ABC" and "keyword = xxx", "advertisement ID = 0002", "advertisement name = DEF", "point number = 6 points", and "URL = WWW.xx"
A record 2 composed of ".com / DEF" and "keyword = DEF" is stored.

The plan database 40 is connected to the access information management unit 41 and the synchronization unit 42, and is a plan information storage means for storing records relating to "planned programs" provided as an interactive broadcasting service.

The “planned program” is a program that allows the viewer to answer a quiz provided during broadcasting via the program homepage, and inputs a plurality of personal identification numbers announced during the broadcast to the viewer on the program homepage. It refers to a program to be made available, a program to make a viewer access to a plurality of URLs (including a questionnaire, a website for popular voting, etc.) announced during broadcasting, and the like.
The “plan information” is the above-mentioned quiz, a plurality of personal identification numbers, a plurality of URLs, and the like.

The synchronizing unit 42 of the interactive server device 30 and the synchronizing unit 56 of the broadcasting station 50 synchronize the planning database 40 of the interactive server device 30 with the planning database 55 of the broadcasting station 50.

As shown in FIG. 8, the plan database 40 stores "plan ID", "information 1" to "information n", and "point number" in association with each other. "Plan I
“D” is an identifier for uniquely identifying the above-mentioned planned program. “Information 1” to “information n” are information that the viewer should input through the mobile information terminal 10 in the above-mentioned program (for example, a quiz answer, a personal identification number to be input, a URL to be accessed). Etc.). "Points" is when you enter the necessary information in the above-mentioned program (for example, when you answer all questions correctly in the quiz, when you enter all the PINs that you need to enter, or when you access all URLs that you want to access). In such cases), the number of points that can be acquired is displayed.

In FIG. 8, the plan database 40 has “plan ID = 0001”, “information 1 = 1”, “information 2 = 2” to “information n = 1” (quiz answer), and “point number = 5”.
Record 1 consisting of “Point” and “Plan ID = 00
02 ”,“ information 1 = AB1 ”,“ information 2 = AB2 ”to“ information n = ABn ”(password to be entered) and“ point number = 10 points ”, and“ plan ID = 0003 ”. And “information 1 = WWW.A.com”, “information 2 = WWW.B.com” to “information n = WWW.n.c”
om "(URL to be accessed) and" Number of points = 20 "
And record 3 consisting of "points".

The access information management section 41 includes a content information providing section 32, a user database 36, a program database 38, an advertisement database 39 and a planning database 4.
0, and the content information provided to each user by the content information providing unit 32, that is,
It is for generating and managing access information (history information) for a predetermined content by each user.

In addition, the access information management unit 41 stores the points stored in the user database 36 in association with a predetermined point and a corresponding user ID in response to the content information being provided to the content information providing unit 32. It is a means.

In addition, the access information management unit 41 uses the plan information (quiz, a plurality of personal identification numbers, a plurality of URLs, etc.) provided by the broadcast content providing unit 51 for the information transmitted by the user using the portable information terminal 10. ) Is a plan information determining means for determining whether or not When the determination result is affirmative, the access information management unit 41 stores a predetermined point and user identification information for identifying the user in association with each other.

The access information management unit 41 manages access information for each user using the access information management table shown in FIG. Specifically, the records stored in the access information management table are, as shown in FIG. 9, a “user ID”, an “advertisement ID”, a “program ID”, and a “plan I”.
D ”and any one of“ information 1 ”to“ information n ”.

Record 1 in FIG. 9 is access information generated and stored in the access information management table when the content information provided to the user is "information for displaying an advertisement site". The record 1 is composed of “user ID = 0001” of the user and “advertisement ID = 0002” corresponding to the advertisement site. In this case, the "program ID", "plan ID", and "information 1" to "information n" do not include information.

Record 2 in FIG. 9 is access information generated and stored in the access information management table when the content information provided to the user is "information for displaying the program home page". The record 2 is “user ID = 0001” of the user and “program ID = 0001” corresponding to the program home page.
It is composed of and. In this case, the "advertisement ID", "plan ID", and "information 1" to "information n" do not include information.

In record 3 in FIG. 9, the content information provided to the user is "information for displaying the home page for the planned program that allows the viewer to answer the quiz."
Is the access information stored in the access information management table. The record 3 includes “user ID = 0002” of the user, “plan ID = 0001” corresponding to the plan program, and quiz answers “information 1 = 1” to “information n = 1” input by the user. It is composed by and. In this case, the “advertisement ID” and the “program ID” do not include information.

The record 4 in FIG. 9 is in the access information management table when the content information provided to the user is "information for displaying the planned program home page that allows the viewer to enter a plurality of personal identification numbers". Access information stored in. The record 4 includes “user ID = 0003” of the user, “plan ID = 0002” corresponding to the plan program, and the personal identification numbers “information 1 = AB1” to “information n = AB” input by the user.
n ”. In this case, "Advertisement I
Information is not included in “D” and “program ID”.

Record 5 in FIG. 9 is stored in the access information management table when the content information provided to the user is "information for displaying the home page for the planned program that allows the viewer to access a plurality of URLs". This is the stored access information. The record 4 includes “user ID = 0003” of the user, “plan ID = 0003” corresponding to the plan program, and URLs “information 1 = AB1” to “information n = ww” accessed by the user.
w.n.com ”. in this case,
No information is included in the “advertisement ID” and the “program ID”.

The access information management unit 41 searches the advertisement database 39 based on the "advertisement ID (= 0002)" of the record (record 1) stored in the access information management table, and retrieves this "advertisement ID ( = 000
2) ”is extracted as the“ number of points (= 6 points) ”. Then, the access information management unit 41
In the user database 36 corresponds to the “user ID (= 00) for this“ point number (= 6 points) ”.
01) ”is added to the“ point number ”of the record (record 1).

The access information management unit 41 searches the program database 38 on the basis of the "program ID (= 0001)" of the record (record 2) stored in the access information management table, and searches for this "program ID ( = 000
1) ”is associated with“ the number of points (= 10 points) ”. Then, the access information management unit 41
In the user database 36 corresponds to the “user ID (= 0) for this“ point number (= 10 points) ”.
The “point number” of the record (record 1) related to “001)” is increased.

The access information management unit 41 uses the "plan ID (= 0001)" and the "information 1 (=)" of the record (record 3) stored in the access information management table.
1) ”to“ information n (= 1) ”, the planning database 40 is searched, and“ plan I ”of the record (record 3) stored in the access information management table is searched.
D (= 0001) "and" information 1 (= 1) "to" information n "
(= 1) ”and“ plan ID (= 000) of the record (record 1) stored in the plan database 40.
1) ”and“ information 1 (= 1) ”to“ information n (= 1) ”are determined. When they match, the access information management unit 41 extracts the “point number (= 5 points)” associated with this “plan ID (= 0001)”. Then, the access information management unit 41 increases the “point number” of the record (record 2) related to the “user ID (= 0002)” by the “point number (= 5 points)” in the user database 36. .

The synchronizing section 42 is connected to the program database 38, the advertisement database 39 and the planning database 40, and between the program database 53 of the broadcasting station 50 and the program database 38 of the interactive server device 30 at a predetermined timing. The advertisement database 54 of the broadcasting station 50 and the interactive server device 30 are synchronized with each other.
The broadcasting station 5 is synchronized with the advertisement database 39 of
The plan database 55 of 0 and the plan database 40 of the interactive server device 30 are synchronized with each other.

The user ID association database 44 is
“User ID” connected to the point information collection unit 43 and managed by the interactive server device 30
And the "user ID" managed for each broadcast station 50 or advertiser.

The user ID association database 44 is
For example, the configuration is as shown in FIG. That is, the user ID association database 44 stores the “user ID” managed by the interactive server device 30 and A
"User A of Company A" managed by the company (for example, the broadcasting station 50)
The “D” and the “B company user ID” managed by the B company (for example, the advertiser) are stored in association with each other.

In FIG. 10, the user ID association database 44 has a record 1 consisting of "user ID = 0001", "A company user ID = 0202" and "B company user ID = B0001", and "user ID = 0002". "A company user ID = 5212" and "B company user ID = B"
And a record 2 consisting of "1001".

The point information collection unit 43 is connected to the user database 36 and the user ID association database 44, and collects records (point information) stored in the point database 57 of the broadcasting station 50 at a predetermined timing. It is a point information management means to perform.

The point information collecting unit 43 uses the “company A user ID” included in the collected point information as the user ID.
The association database 44 is used to convert into the “user ID” managed by the interactive server device 30 (that is, the “user ID” of the record stored in the user database 36). Then, the point information collection unit 43 stores the “point number” associated with the converted “user ID” in the user database 36.
Is increased by the “number of points” included in the collected point information.

Specifically, the point information collecting unit 43
In the user ID association database 44, the “A company user ID = 0202” included in the point information collected from the broadcasting station 50 is stored in the interactive server device 30.
It is converted to "user ID = 0001" managed by.
Then, the point information collection unit 43 stores the “point number” of the record (record 1) corresponding to the converted “user ID = 0001” in the user database 36.
The number of points (= 50 included in the collected point information
The point information to be increased by “00 points)” may be managed not only for each broadcasting station 50 but also for each advertiser. It is also possible to collect point information managed for each advertiser.

The privilege database 45 is connected to the notifying unit 46, and stores a record relating to a privilege that can be acquired by exchanging points acquired by the user. The privilege is digital information such as a ringtone or an electronic coupon necessary for participating in a network game or the like.

Specifically, as shown in FIG. 11, the privilege database 45 stores a “privilege ID”, a “privilege name”, and a “necessary point number” in association with each other. "Bonus I
“D” is an identifier for uniquely identifying the above privilege. The “privilege name” indicates the name of the above-mentioned privilege. The "required number of points" indicates the number of points required to obtain the privilege.

In FIG. 11, the privilege database 45 is
Record 1 consisting of "privilege ID = 0001", "privilege name = ringtone 1" and "required points = 100 points"
And a record 2 consisting of “privilege ID = 0002”, “privilege name = electronic coupon 500 points” and “required point number = 500 points”.

The notification section 46 is connected to the user database 36 and the privilege database 45, and sends the privilege in response to a request from the user. Notification unit 46
Extracts from the privilege database 45 the number of points (“required point number”) required to obtain the privilege in response to the request from the user, and in the user database 36, the “point number” of the record relating to the user. Is reduced by this "required number of points".

Further, the notification unit 46 monitors the records stored in the user database 36, and when the “point number” of the record relating to the user of “privilege receipt number = 0” exceeds the predetermined number, Notify the user that it is possible to obtain

The broadcasting station 50 provides a program broadcasting service to the user via the receiver 70, that is, broadcasting contents such as BS digital broadcasting contents and CS digital broadcasting contents via the antenna device 2 and the satellite device 3. The (program) is provided to the receiver 70 of the viewer. Specifically, the broadcasting station 50, as shown in FIG. 12, includes a broadcasting content providing unit 51, a broadcasting content storage unit 52, a program database 53, an advertisement database 54, a planning database 55, and a synchronizing unit 56. , A point database 57 and a point information transmission unit 58
And a response data receiving section 59.

The broadcast content providing unit 51 is connected to the broadcast content storage unit 52, the program database 53, the advertisement database 54, and the planning database 55,
The broadcast content stored in the broadcast content storage unit 52 is provided to the receiver 70 of the viewer via the antenna device 2 and the satellite device 3.

Further, the broadcast content providing unit 51 provides the "program ID" necessary for accessing the program home page related to the program stored in the program database 53 during the program broadcast, and Announce that points can be earned by accessing the program homepage (that is, obtaining information for displaying the program homepage).

Also, the broadcast content providing unit 51 is necessary for accessing the advertisement site stored in the advertisement database 54 and linked to from the program home page related to the program during the program broadcast. It is a keyword providing means for providing a "keyword" and notifying that points can be obtained by accessing the above-mentioned advertisement site (that is, obtaining information for displaying the advertisement site).

Further, the broadcast content providing section 51 needs to transmit the program using the portable information terminal in order for the user to gain points during the program broadcast based on the record stored in the plan database 55. It is a plan information providing means for providing a plan program for an interactive broadcasting service by providing information (quizzes, a plurality of personal identification numbers, a plurality of URLs, etc.).

Further, the broadcast content providing section 51 sends the result of totaling the reply data transmitted by the reply data receiving section 59 during the program broadcasting. Furthermore, the broadcast content providing unit 51 can perform a questionnaire, a popularity vote, or the like by providing the “program ID (or URL)” stored in the program database 53.

The program database 53 is connected to the broadcast content providing section 51 and the synchronizing section 56. The advertisement database 54 includes a broadcast content providing unit 51 and a synchronizing unit 5.
It is connected to 6 and. The planning database 55 is connected to the broadcast content providing unit 51 and the synchronizing unit 56. The program database 53, the advertisement database 54, and the plan database 55 have the same configuration as the program database 38, the advertisement database 39, and the plan database 40 of the interactive server device 30.

The synchronizing section 56 is connected to the program database 53, the advertisement database 54, and the planning database 55, and connects the program database 53 of the broadcasting station 50 and the program database 38 of the interactive server device 30 at a predetermined timing. The advertisement database 54 of the broadcasting station 50 and the interactive server device 30 are synchronized with each other.
The broadcasting station 5 is synchronized with the advertisement database 39 of
The plan database 55 of 0 and the plan database 40 of the interactive server device 30 are synchronized with each other.

The point database 57 is connected to the point information transmitting section 58 and is a point managing means for managing the points given to the user by the broadcasting station 50. Specifically, the point database 57 is shown in FIG.
As shown in 3, "company A user ID" and "points"
It is composed of and. In this case, the “A company user ID” is the “user I” managed by the broadcasting station 50.
"D". The “point number” indicates the number of points acquired at the broadcasting station 50 by the user associated with the “user ID”.

In FIG. 13, the point database 57.
Is “Company A user ID = 0001” and “Points = 1”
A record 1 composed of “000 points” and a record 2 composed of “A company user ID = 0202” and “point number = 5000 points” are stored.

The point information transmitting unit 58 is connected to the point database 57, and stores records (point information) stored in the point database 57 in response to a request from the point information collecting unit 43 of the interactive server device 30. It is something to send.

The response data receiving section 59 is connected to the broadcast content providing section 51 and receives the “response data” transmitted by the response data transmitting section 37 of the interactive server device 30. The response data receiving unit 59 totalizes the received “response data” and transmits it to the broadcast content providing unit 51.

(Service Providing Method Using Service Providing System According to this Embodiment) A service providing method using the service providing system having the above configuration will be described below.

1. Operation for Accessing Program Home Page by Manual Operation FIG. 14 shows a program home page via the mobile communication network 1 by a user (viewer) of the mobile information terminal 10 by manual operation in the service providing system having the above configuration. FIG. 7 is a flowchart showing an operation of accessing the. Further, FIG. 15 is a diagram showing display contents of the display unit 12 of the information portable terminal 10 at the time of the above operation.

As shown in FIGS. 14 and 15, in step 1401, the user operates the operation unit 13 of the portable information terminal 10 to use the interactive broadcasting service provided by the service providing system according to this embodiment. URL of the portal site (http: //xxx.t
v) is input, and the transmission / reception unit 11 of the portable information terminal 10 transmits this URL to the interactive server device 30 via the mobile communication network 1.

Then, the interactive server device 30
The content information providing unit 32 provides the “information for displaying the portal site” stored in the content information storage unit 33 according to the received URL. Then, the transmitting / receiving unit 11 of the mobile information terminal 10 receives the “information for displaying the portal site” and receives the data.
To the display unit 12 of the mobile information terminal 10.
Displays the portal site based on the transferred "information for displaying portal site".

At step 1402, it is determined whether the user is registered as a user in the interactive server device 30 in order to receive the above-mentioned interactive broadcasting service.

If user registration has not been performed, the user can select "program ID" and "user I" on the portal site.
With the input field for "D" left blank, click the "Send" button, click the text "User Registration" on the portal site, or press the "User Registration button" on the portal site.

As a result, in step 1403, the display unit 12 displays the “sentence” based on the information provided by the content information providing unit 32 of the interactive server device 30. This “agreement” is to inquire the user whether or not to agree to the terms of use for using the above-mentioned interactive broadcasting service.

At step 1404, the user determines whether or not to agree with the content of this "agreement". When the user determines that he / she does not agree with the content of the “agreement”, he / she uses the operation unit 13 to press the button displayed as “not agree”. In this case, the user cannot perform “user registration”, and the operation of the service providing method ends. On the other hand, when the user determines that he / she agrees with the content of the “agreement”, he / she uses the operation unit 13 to press the button indicating “agree”. In this case, the display unit 12 displays the “user information registration screen” based on the information provided by the content information providing unit 32 of the interactive server device 30.

At step 1405, the user inputs the "user information" required for user registration on the "user information registration screen" using the operation unit 13. When the user presses the “send” button after inputting the user information, the display unit 12 displays the “registration content confirmation screen” based on the information provided by the content information providing unit 32 of the interactive server device 30.

In step 1406, the user
If there is no error in the content of the "user information" displayed on the "registration content confirmation screen", the "send" button is pressed using the operation unit 13. As a result, the transmission / reception unit 11 transmits this “user information” via the mobile communication network 1.

Then, the interactive server device 30
The registration unit 35 of the user creates a record of the user in the user database 36 based on the above-mentioned “user information” transferred by the content information providing unit 32, and stores the “user registration” of the user. To do.
The registration unit 35 notifies the content information providing unit 32 that the “user registration” of the user has been completed.

In response to the above notification, the content information providing unit 32 provides the "information for displaying the registration completion screen" stored in the content information storage unit 33.
The “information for displaying the registration completion screen” includes the “user ID” of the record related to the user stored in the user database 36.

At step 1407, the display unit 12
Displays the “registration completion screen” based on the information provided by the content information providing unit 32. The “user ID” of the user is displayed on the “registration completion screen”. Then, when the user presses the button displayed as "Next" using the operation unit 13, the operation of the service providing method returns to step 1402.

If the user determines in step 1402 that "user registration" has been performed, step 1
408, on the above-mentioned portal site, "Program I
By inputting “D” and “user ID” and pressing the “send” button using the operation unit 13, the transmitting / receiving unit 11
A request for access to the program home page including the "program ID" and the "user ID" is transmitted via.

The authenticating section 34 includes the content information providing section 32.
In response to the above-mentioned access request transferred by the user database 36, by searching the user database 36 for a record corresponding to the “user ID” included in the access request, the content information (for the user) It is authenticated whether or not it is possible to provide information for displaying the program home page corresponding to the “program ID” included in the access request.

The content information providing unit 32 includes an authenticating unit 34.
If the result of the authentication by is positive (OK), the “URL” of the program home page associated with the “program ID” included in the access request is set to the program database 38.
The information related to the program home page is extracted from the content information storage unit 33 according to the “URL” and provided to the mobile information terminal 10 via the mobile communication network 1.

At step 1409, the display unit 12
Displays the "program home page" based on the information provided by the content information providing unit 32. This “program home page” may be an “advertising site”.
That is, the broadcasting station 50 may broadcast the CM itself as a “program” and use the “program homepage” related to the CM (program) as the “advertising site”.

2. Operation for Accessing Program Homepage by Automatically Launching Join Screen FIG. 16 shows that the user (viewer) of the mobile information terminal 10 in the service providing system having the above-mentioned configuration uses the mobile communication network by the automatically launching join screen. FIG. 3 is a flow chart showing an operation of accessing a program home page via 1. In addition, FIG. 17 is a diagram showing the display content of the display unit 12 of the portable information terminal 10 during the above-described operation.

As shown in FIGS. 16 and 17, in step 1601, the user operates the operation unit 13 of the portable information terminal 10 on the “application download screen” to set the time setting unit of the time setting unit 15. Application and participation screen start-up application 16 constituting the participation screen start-up unit 16 is downloaded.

The application download section 31
In response to the above download request, the time setting application and the participation screen starting application are provided. The user uses the operation unit 13 to install the time setting application and the participation screen starting application on the mobile information terminal 10 to configure the time setting unit 15 and the participation screen starting unit 16.

At step 1602, the user operates the time setting section 15 (presses the "execute" button on the "time setting application screen"),
Based on the time information managed by the timer 14,
The time information set in the participation screen activation unit 15 is adjusted.

At step 1603, the user
The terminal-side program table database 17 is set via the "participation screen activation application screen". In the present embodiment, “program ID: 0001”, “program name: XXX”,
“Program start time: 13:00 every day” is set.

At step 1604, the participation screen starting unit 16 sets the "program start time (13:00 in this embodiment)" set in the terminal-side program table database 17.
"Data for displaying the participation screen" is displayed on the display unit 12
, And the display unit 12 displays a “participation screen”. On the "participation screen", "program start time" and "program name" are displayed.

In step 1605, the user
By pressing the "participate" button on the "participation screen", an access request to the program home page is transmitted via the transmitting / receiving unit 11. After that, the display unit 12 displays the “program home page” based on the information provided by the content information providing unit 32.

3. Operation of Accessing Advertising Site FIG. 18 is a flowchart showing an operation of the user (viewer) of the mobile information terminal 10 accessing the advertising site from the program home page in the service providing system having the above configuration. Further, FIG. 19 is a diagram showing the display content of the display unit 12 of the information portable terminal 10 at the time of the above operation.

As shown in FIGS. 18 and 19, in step 1801, the broadcast content providing section 51 of the broadcast station 50 announces the "keyword" of a predetermined record stored in the advertisement database 54 during program broadcasting. To do.
Alternatively, the content information providing unit 32 of the interactive server device 30 announces the “keyword” of a predetermined record stored in the advertisement database 39 on the home page dedicated to the member (user) who is registered as a user.

At step 1802, the user accesses the program home page, that is, the display unit 1
2 displays the program home page based on the information provided by the content information providing unit 32.

In step 1803, the user clicks the banner advertisement displayed on the program home page.

At step 1804, the display unit 12
Displays a "keyword input screen" for inputting a keyword necessary for accessing the advertisement site corresponding to the clicked banner advertisement, based on the information provided by the content information providing unit 32. The user inputs the keyword announced during the program broadcast or on the member-only homepage into the “keyword input screen”.

At step 1805, the authentication unit 34
Searches the advertisement database 39 according to the “authentication information (keyword)” and “advertisement ID” transferred from the content information providing unit 32, and has the above-mentioned “authentication information (keyword)” and “advertisement ID”. Authenticates whether the record exists. If the authentication result is affirmative, the authentication unit 34 notifies the content information providing unit 32 to that effect.

At step 1806, the access information management unit 41 uses the access management table to provide access information (composed of "user ID" and "advertisement ID") indicating that the user has accessed the advertisement site. Record) and store it. Access information management unit 4
1 increases the “point number” of the record related to the user in the user database 36 by the “point number” associated with the “advertisement ID” corresponding to the advertisement site in the user database 36 according to the above access information. . Then, the access information management unit 41 notifies the content information providing unit 32 of the increased “point number”.

Then, the content information providing unit 32 provides the mobile information terminal 10 with "information for displaying the advertisement site" including the "point number" associated with the "user ID" of the record relating to the user. To do. Display 12
Displays the advertising site based on the information provided by the content information providing unit 32.

3. Operation for Collecting Point Information from Broadcasting Station FIG. 20 shows that in the service providing system having the above-described configuration, the interactive server device 30 has
It is a flowchart figure which shows the operation | movement which collects point information from.

As shown in FIG. 20, in step 2001, the point information collecting unit 43 transmits a request for collecting records (point information) stored in the point database 57 of the broadcasting station 50. And
The point information transmitter 58 transmits the point information in response to the above-mentioned request from the point information collector 43.

At step 2002, the point information transmitted from the point information transmitting section 58 is received.

In step 2003, the point information collection unit 43 stores the “A company user ID” included in the collected point information in the user ID association database 44.
Is used to convert to the “user ID” managed by the interactive server device 30. Then, the point information collection unit 43 stores the “point number” associated with the converted “user ID” in the user database 36.
Is increased by the “number of points” included in the collected point information.

4. Operation for Providing Interactive Quiz Program FIG. 21 is a time chart showing an operation for providing a quiz program as an interactive broadcast service in the service providing system having the above configuration.

As shown in FIG. 21, in step 2101, the broadcast content providing unit 51 responds to the quiz provided during the program broadcast on the program home page based on the record stored in the planning database 55. Broadcast a quiz program to let you. The receiver 70 receives and displays the quiz program broadcast by the broadcast content providing unit 51.

At step 2102, the viewer uses the portable information terminal 10 to transmit information for applying to participate in the above-mentioned quiz program. This step is performed, for example, by the viewer inputting and transmitting the “program ID” and “user ID” of the above-mentioned quiz program on the portal site displayed by the display unit 12.

At step 2103, the authentication unit 34
Authentication is performed by searching the user database 36 based on the above-mentioned “user ID”. When the authentication result is affirmative, the content information providing unit 32 provides information for notifying that the application for participation in the above-mentioned quiz program will be accepted. The display unit 12 displays the quiz program home page based on the information provided by the content information providing unit 32. The authentication unit 34 can also limit the users who accept the application for participation in the above-mentioned quiz program.

At step 2104, the user transmits reply data which is a reply to the quiz provided on the quiz program home page. The content information providing unit 32 receives this answer data.

At step 2105, the response data transmitting section 37 transmits the response data transferred by the content information providing section 32 to the broadcasting station 50. The reply data receiving unit 59 of the broadcasting station 50 receives this reply data.

At step 2106, the reply data receiving section 59 totals the received reply data, and the broadcast content providing section 51 sends the totalized reply data in the quiz program being broadcast.

At step 2107, the access information management section 41 determines, in the access information management table, based on the data received by the content information providing section 32.
A record (access information) that associates the “user ID” of the user, the “plan ID” of the quiz program, and the “information 1” to “information n” configured by the response data described above is generated.

Then, the access information management unit 41 uses the "information 1" of the record in the above-mentioned access information management table.
Through “information n” and “information 1” through “information n” associated with the “plan ID” corresponding to the above-mentioned quiz program in the plan database 40 are compared.
When they match, the access information management unit 41 increases the “point number” of the record relating to the user in the user database 36 by the “point number” associated with the “plan ID” in the plan database 40.

Then, when the above-mentioned "point number" exceeds the predetermined value, the notification unit 46 notifies the portable information terminal 10 of the user that the privilege can be acquired.

5. Operation of Providing Program for Questionnaire or Popularity Vote FIG. 22 is a time chart diagram showing an operation of providing a program for questionnaire or popularity vote as an interactive broadcasting service in the service providing system having the above configuration.

As shown in FIG. 22, in step 2201, the broadcast content providing unit 51 determines the URL of the program homepage for which a questionnaire or popularity vote is to be conducted during the program broadcast, based on the record stored in the program database 53. To broadcast. The receiver 70 receives and displays the URL broadcast by the broadcast content providing unit 51.

At step 2202, the viewer uses the portable information terminal 10 to transmit information for applying to participate in the above program. This step is performed, for example, by the viewer inputting and transmitting the “program ID” and “user ID” of the above-mentioned program on the portal site displayed by the display unit 12.

At step 2203, the authentication unit 34
Authentication is performed by searching the user database 36 based on the above-mentioned “user ID”. When the authentication result is affirmative, the content information providing unit 32 provides information for notifying that the application for participation in the above-described program is accepted. The display unit 12 includes the content information providing unit 32.
The above-mentioned program home page is displayed based on the information provided by.

At step 2204, the user transmits answer data, which is an answer to the questionnaire or popular vote, on the program home page. The content information providing unit 32 receives this answer data.

At step 2205, the response data transmitting section 37 transmits the response data transferred by the content information providing section 32 to the broadcasting station 50. The reply data receiving unit 59 of the broadcasting station 50 receives this reply data.

In step 2206, the response data receiving section 59 totals the received response data, and the broadcast content providing section 51 sends the totalized response data in the broadcast program.

At step 2207, the access information management section 41 determines, based on the data received by the content information providing section 32, in the access information management table,
The "user ID" of the user and the "program I" of the above program.
A record (access information) associated with “D” is generated.

Then, the access information management section 41 increases the "point number" of the record relating to the user in the user database 36 by the "point number" associated with the above-mentioned "program ID" in the program database 38. . Then, when the above-mentioned “point number” exceeds the predetermined value, the notification unit 46 notifies the mobile information terminal 10 of the user that the privilege can be acquired.

6. Operation for Providing Program for Inputting Plural PINs FIG. 23 is a time chart diagram showing an operation for providing a program for inputting plural PINs as an interactive broadcasting service in the service providing system having the above configuration. .

As shown in FIG. 23, in step 2301, the broadcast content providing section 51 broadcasts the first personal identification number in the planned program, based on the record stored in the planning database 55. The receiver 70 receives and displays the first personal identification number broadcast by the broadcast content providing unit 51.

At step 2302, the viewer uses the portable information terminal 10 to transmit the above-mentioned first personal identification number via the above-mentioned planned program home page. The access information management unit 41 uses the data (“user ID” corresponding to the user) transferred by the content information providing unit 32.
And the "plan ID" corresponding to the above-mentioned plan program and the above-mentioned first
The access information is generated based on the “information 1” composed of the personal identification number.

At step 2303, the broadcast contents providing section 51 broadcasts the second personal identification number in the planned program, based on the record stored in the planning database 55. The receiver 70 receives and displays the second personal identification number broadcast by the broadcast content providing unit 51.

In step 2304, the viewer uses the portable information terminal 10 to transmit the above-mentioned second personal identification number via the above-mentioned planned program home page. The access information management unit 41 uses the data (“user ID” corresponding to the user) transferred by the content information providing unit 32.
And the "plan ID" corresponding to the above-mentioned program and the above-mentioned second
The above-mentioned access information is updated based on the “information 2” consisting of the personal identification number.

At step 2305, the access information management unit 41 determines the “information 1” to “information n” of the records in the above-mentioned access information management table and the “plan ID” corresponding to the above-mentioned plan program in the plan database 40. "Information 1" to "Information n" associated with "are matched. When they match, the access information management unit 41 increases the “point number” of the record relating to the user in the user database 36 by the “point number” associated with the “plan ID” in the plan database 40. Then, when the above-mentioned “point number” exceeds the predetermined value, the notification unit 46 notifies the mobile information terminal 10 of the user that the privilege can be acquired.

(Operation / Effect of Service Providing System and Service Providing Method) According to the service providing system and service providing method according to the present embodiment, the portal site provided by the content information providing unit 32 to the user registered as a user. In the above, since the program home page can be accessed by transmitting the program ID using the mobile information terminal 10, the session for upstream communication of the interactive broadcasting service can be inexpensively and easily established.

Further, according to the service providing system and the service providing method according to the present embodiment, the user transmits the keyword provided by the broadcast content providing unit 51 of the broadcast station 50 by using the portable information terminal 10 and the advertisement site. Access points, points can be gained, so that the number of viewers of the broadcast and the members of the interactive broadcast service (user registration to the interactive server device 30) increase, and the traffic through the mobile communication network 1 increases. Can increase.

Further, according to the service providing system and the service providing method of the present embodiment, the user can make the broadcasting station 5
0 By transmitting the plan information (quiz, a plurality of personal identification numbers, and a plurality of URLs) provided by the broadcast content providing unit 51 using the portable information terminal 10, points can be obtained, so that the viewer of the broadcast can receive the points. Further, it is possible to promote an increase in members of the interactive broadcasting service (user registration in the interactive server device 30) and an increase in traffic through the mobile communication network 1.

Further, according to the service providing system and the service providing method of the present embodiment, the point information collecting unit 43 collects the points managed by the point database 57 of each broadcasting station 50.
It is possible to centrally manage the points that were separately managed for each broadcasting station 50.

Further, according to the service providing system and the service providing method of the present embodiment, the first application (the application which constitutes the participation screen activation unit 16 of the portable information terminal 10) causes the portable information terminal 10 to operate at a predetermined time. Since the participation screen is displayed above, it is possible to prevent the user from forgetting to access the home page for the specific program.

[0177]

As described above, according to the present invention, a service providing system and a service providing method for providing an interactive broadcasting service by using a mobile communication network.
And it is possible to provide a server device suitable for these.

[Brief description of drawings]

FIG. 1 is a schematic configuration diagram of a service providing system according to an embodiment of the present invention.

FIG. 2 is a functional block diagram of a mobile information terminal of the service providing system according to the embodiment of the present invention.

FIG. 3 is a diagram showing a configuration of a terminal-side program guide database used in a portable information terminal of the service providing system according to the embodiment of the present invention.

FIG. 4 is a functional block diagram of an interactive server device of the service providing system according to the embodiment of the present invention.

FIG. 5 is a diagram showing a configuration of a user database used in the interactive server device of the service providing system according to the embodiment of the present invention.

FIG. 6 is a diagram showing a configuration of a program database used in the interactive server device of the service providing system according to the embodiment of the present invention.

FIG. 7 is a diagram showing a configuration of an advertisement database used in the interactive server device of the service providing system according to the embodiment of the present invention.

FIG. 8 is a diagram showing a configuration of a planning database used in the interactive server device of the service providing system according to the embodiment of the present invention.

FIG. 9 is a diagram showing a configuration of an access information management table used in the interactive server device of the service providing system according to the embodiment of the present invention.

FIG. 10 is a diagram showing a configuration of a user ID association database used in the interactive server device of the service providing system according to the embodiment of the present invention.

FIG. 11 is a diagram showing a configuration of a privilege database used in the interactive server device of the service providing system according to the embodiment of the present invention.

FIG. 12 is a functional block diagram of a broadcasting station of the service providing system according to the embodiment of the present invention.

FIG. 13 is a diagram showing a configuration of a point database used in a broadcasting station of the service providing system according to the embodiment of the present invention.

FIG. 14 is a flowchart showing an operation in which a user (viewer) of a mobile information terminal accesses a program home page by a manual operation in the service providing system according to the embodiment of the present invention.

FIG. 15 shows the display contents of the display unit of the information portable terminal when the user (viewer) of the portable information terminal accesses the program home page by a manual operation in the service providing system according to the embodiment of the present invention. It is a figure.

FIG. 16 is a flowchart showing an operation in which the user (viewer) of the mobile information terminal accesses the program home page by the participation screen that is automatically activated in the service providing system according to the embodiment of the present invention.

FIG. 17 shows a display unit of the information portable terminal when the user (viewer) of the portable information terminal accesses the program home page by the participation screen that is automatically started in the service providing system according to the embodiment of the present invention. It is a figure which shows the display content.

FIG. 18 is a flowchart showing an operation in which a user (viewer) of a mobile information terminal accesses an advertisement site in the service providing system according to the embodiment of the present invention.

FIG. 19 is a diagram showing the display contents of the display unit of the information portable terminal when the user (viewer) of the portable information terminal accesses the advertisement site in the service providing system according to the embodiment of the present invention.

FIG. 20 is a flowchart diagram showing an operation in which the interactive server device collects point information from a broadcasting station in the service providing system according to the embodiment of the present invention.

FIG. 21 is a time chart diagram showing an operation of providing a quiz program as an interactive broadcast service in the service providing system according to the embodiment of the present invention.

FIG. 22 is a time chart showing an operation of providing a program for conducting a questionnaire or a popularity vote as an interactive broadcasting service in the service providing system according to the embodiment of the present invention.

FIG. 23 is a time chart diagram showing an operation of providing a program for inputting a plurality of personal identification numbers as an interactive broadcasting service in the service providing system according to the embodiment of the present invention.

[Explanation of symbols]

1 ... Mobile communication network 2 ... Antenna device 3 ... Satellite device 10 ... Portable information terminal 11 ... Transceiver 12 ... Display 13 ... Operation unit 14 ... Timer 15 ... Time setting section 16 ... Participation screen activation section 17 ... Terminal side program guide database 30 ... Interactive server device 31 ... Application download section 32 ... Content information providing section 33 ... Content information storage unit 34 ... Authentication section 35 ... Registration Department 36 ... User database 37 ... Response data transmission unit 38, 53 ... Program database 39, 54 ... Advertising database 40, 55 ... Planning database 41 ... Access information management section 42, 56 ... Synchronization unit 43 ... Point information collection section 44 ... User ID association database 45 ... Bonus database 46 ... Notification unit 50 ... Broadcasting station 51 ... Broadcast content providing department 52 ... Broadcast content storage unit 57 ... Point database 58 ... Point information transmitter 59 ... Response data receiving unit 70 ... Receiver

─────────────────────────────────────────────────── ─── Continuation of front page (51) Int.Cl. ⁷ identification code FI theme code (reference) G06F 17/60 506 G06F 17/60 506 H04B 7/26 H04N 7/173 610Z H04N 7/173 610 H04B 7 / 26 109MH04Q 7/38 A (72) Inventor Hisanori Kato 2-11-1, Nagata-cho, Chiyoda-ku, Tokyo Incorporated company NTT Docomo (72) Inventor Kazuo Nomura Two Nagata-cho, Chiyoda-ku, Tokyo In the 11-11 share company NTT DOCOMO (72) Inventor Hiromi Kondo 2-11-11 Nagatacho, Chiyoda-ku, Tokyo F-term in the NTT DOCOMO share company (reference) 5C064 BB10 BC18 BC23 BD02 BD08 5K067 AA21 BB04 BB21 DD17 DD51 EE02 EE12 HH22

Claims (16)

[Claims] 1. A service providing system comprising: a broadcasting station that provides a program broadcasting service to a user via a receiver; and a server device that provides a data communication service to a user via a portable information terminal, The server device identifies a portal site providing unit that provides information for displaying a portal site on the mobile information terminal, and identifies the user transmitted by the user via the portal site using the mobile information terminal. User authentication means for authenticating whether or not to provide information for displaying a program home page related to a program broadcast by the broadcasting station to the user according to the user identification information, and the authentication result is If affirmative, identify the program transmitted by the user using the personal digital assistant via the portal site Program in accordance with the identification information, the mobile information service providing system characterized by comprising a program for home providing means for providing a program for home associated with 該番 sets the terminal that. 2. The mobile information for the user to obtain an information for displaying an advertisement site linked to from the program home page related to the program by the user during the program broadcasting. A keyword providing unit that provides a keyword that needs to be transmitted using a terminal, wherein the server device provides the advertisement to the user according to the keyword transmitted by the user using the portable information terminal. Keyword authentication means for authenticating whether or not to provide information for displaying a site, and an advertising site for providing information for displaying the advertising site on the portable information terminal if the authentication result is affirmative Providing means, and a predetermined point and the above according to the information for displaying the advertising site provided by the advertising site providing means. Service providing system according to claim 1, characterized by comprising a point storage means for storing in association with user identification information for identifying the over THE. 3. The broadcasting station comprises planning information providing means for providing planning information that the user needs to transmit using the portable information terminal in order to obtain the points during the program broadcasting, The server device includes a plan information storage unit that stores the plan information, and a plan information determination unit that determines whether or not the information transmitted by the user using the mobile information terminal matches the plan information. The point storage unit stores a predetermined point and user identification information for identifying the user in association with each other when the determination result is affirmative. The service providing system described. 4. The broadcasting station comprises point management means for managing points given to the user according to a predetermined rule for each user, and the server device is managed by the point management means. 4. The service according to claim 1, further comprising point information collecting means for collecting the points and associating the collected points with the user identification information in the point storage means. Offer system. 5. The server device includes a first application for displaying a program participation screen on the portable information terminal, which allows the program identification information corresponding to the program home page to be transmitted at a predetermined time. A first application providing unit that provides the first application and a second application that enables adjustment of time information set in the first application based on time information set in the mobile information terminal. The service providing system according to any one of claims 1 to 4, further comprising: a second application providing unit that provides the service. 6. A service providing method performed by a broadcasting station which provides a program broadcasting service to a user via a receiver, and a server device which provides a data communication service to a user via a portable information terminal, wherein A step of providing information for displaying a portal site on the portable information terminal in the server device; and a step of displaying the user transmitted by the user via the portal site using the portable information terminal in the server device. A step of authenticating whether or not to provide information for displaying a program home page related to a program broadcast by the broadcast station to the user according to the user identification information to be identified; If the authentication result is affirmative, the user uses the portable information terminal to go through the portal site. Providing the home page for the program related to the program to the portable information terminal in accordance with the program identification information for identifying the program transmitted as described above. 7. The mobile information for the user to acquire information for displaying an advertisement site linked to from a program home page related to the program at the broadcasting station during the program broadcasting. Providing a keyword that needs to be transmitted using a terminal, and displaying the advertising site to the user according to the keyword transmitted by the user using the mobile information terminal in the server device A step of authenticating whether or not to provide information for, in the server device, a step of providing information for displaying the advertising site on the portable information terminal when the authentication result is affirmative, In the server device, a user for identifying a predetermined point and the user in response to the information for displaying the advertisement site being provided. 7. The service providing method according to claim 6, further comprising the step of storing the user identification information in association with the user identification information. 8. The broadcasting station, during the program broadcasting, providing planning information that the user needs to transmit using a portable information terminal in order to obtain the points, and the server device, A step of determining whether or not the information transmitted by the user using the portable information terminal matches the plan information stored in the plan information storage means; and in the server device, the determination result is positive. 8. The service providing method according to claim 6 or 7, further comprising the step of storing a predetermined point and user identification information for identifying the user in association with each other. 9. The broadcasting station comprises point management means for managing the points given to the user according to a predetermined rule for each user, and is managed by the point management means in the server device. 9. The service providing method according to claim 6, further comprising a step of collecting the points and associating the collected points with the user identification information. 10. A server device, which cooperates with a broadcasting station which provides a program broadcasting service to a user via a receiver and provides a data communication service to a user via a portable information terminal, the portable information terminal comprising: Portal site providing means for providing information for displaying a portal site, and the user according to the user identification information for identifying the user transmitted via the portal site by the user using the portable information terminal. A user authenticating means for authenticating whether or not to provide information for displaying a program home page related to a program broadcast by the broadcasting station, and, if the authentication result is affirmative, by the user In accordance with the program identification information for identifying the program transmitted via the portal site using the mobile information terminal, On the other hand, there is provided a program homepage providing means for providing a program homepage related to the program, the server device. 11. In order to display an advertisement site linked to from the program home page related to the program to the user according to a keyword transmitted by the user using the portable information terminal. A keyword authenticating means for authenticating whether or not to provide information, and an ad site providing means for providing information for displaying the advertising site on the portable information terminal when the authentication result is affirmative, A point storage unit for storing a predetermined point and user identification information for identifying the user in association with each other in response to the information for displaying the advertisement site being provided by the advertisement site providing unit; The keywords also need to be transmitted using a personal digital assistant to obtain information for the user to display the advertising site. The server device according to claim 10, wherein the server device is provided by the broadcasting station during the program broadcasting. 12. A plan information storage means for storing the plan information provided by the broadcasting station during the program broadcasting, which the user needs to transmit using the portable information terminal in order to obtain the points. And plan information determining means for determining whether or not the information transmitted by the user using the portable information terminal matches the plan information, and the point storing means is positive in the determination result. The server device according to claim 10 or 11, wherein predetermined points are associated with user identification information for identifying the user and stored. 13. The point information collecting means for collecting points managed by the broadcasting station, and associating the collected points with the user identification information, in the point storing means. The server device according to any one of 10 to 12. 14. A program participation screen which enables transmission of the program identification information corresponding to the program homepage at a predetermined time, and causes the portable information terminal to display a program participation screen.
A first application providing unit that provides the application, and a second application that makes it possible to adjust the time information set in the first application based on the time information set in the portable information terminal. The server device according to any one of claims 10 to 13, further comprising a second application providing unit that provides an application. 15. A program used in a service providing system comprising a broadcasting station which provides a program broadcasting service to a user via a receiver and a server device which provides a data communication service to a user via a portable information terminal. A means for displaying a program participation screen which enables the portable information terminal to transmit program identification information for identifying a program broadcast by the broadcast station to the user at a predetermined time, A program characterized by causing the program identification information to be transmitted via the program participation screen so as to function as a unit for acquiring information for displaying a program home page related to the program. 16. A program used in a service providing system comprising a broadcasting station which provides a program broadcasting service to a user via a receiver, and a server device which provides a data communication service to a user via a portable information terminal. A means for displaying a program participation screen that enables the portable information terminal to transmit program identification information for identifying a program broadcast by the broadcasting station to the user; A computer-readable recording medium having a program recorded thereon, which functions as means for acquiring information for displaying a program home page related to the program by transmitting the program identification information via .