KR20020010398A - Real time internet broadcasting service method and system - Google Patents

Abstract

PURPOSE: A service method and system using real-time Internet broadcasts is provided to offer an Internet broadcast to users in real time together with an advertisement equivalent to the broadcast. CONSTITUTION: A service system using real-time Internet broadcasts is comprised of a broadcasting service server(200) and a database(300). The broadcasting service server(200) provides real-time broadcasting information or other information according to the requests of users(101) connected through a network(100). The database(300) stores information related to the users(101) or broadcasts. The broadcasting service server(200) comprises a real-time broadcasting system(220), a data processing system(230), and a transmit-receive system(210). The real-time broadcasting system(220) provides broadcasting information to the users(101) in real time. The data processing system(230) extracts necessary information from the database(300) and provides it to a user. The transmit-receive system(210) transmits the output information of the real-time broadcasting system(220) and the data processing system(230) to the users(101) and receives request signals from the users(101). The database(300) comprises a user database(310), a broadcast database(320), and a contents database(330). The user database(310) stores information about users who have joined the broadcasting service server(200). The broadcast database(320) stores information about real-time broadcasts. The contents database(330) stores information about various advertisements for real-time broadcasts, especially information related to user information.

Description

Service method and system through real time internet broadcasting {REAL TIME INTERNET BROADCASTING SERVICE METHOD AND SYSTEM}

The present invention relates to a service method and system capable of inducing a user's interest and maximizing an advertisement effect by transmitting together real-time Internet broadcasting and advertisement data related to the user.

First launched in 1969 by the US Department of Defense for military purposes under the name ARPANET, the Internet began to gradually spread to the public until the 1990s, and it became popular only a few years ago.

As such, by the early 1990s, only a few people knew how to use computers, and among those who knew how to use computers, only a few could use the Internet as a means of communication. One of the reasons for the use of the Internet is the commercialization of the World Wide Web (WWW).

Recently, various services such as e-commerce, e-news, cyber stock trading, and electronic mail (e-mail) have been provided based on the internet using the web. Internet service is emerging as the most important business as it is easily accessible through the Internet.

In general, the Internet refers to a plurality of unit networks divided by an Internet Protocol (hereinafter, referred to as IP) address and a plurality of hosts having individual IP addresses provided in each unit network. Based on the Transmission Control Protocol / Internet Protocol (hereinafter referred to as TCP / IP), a local area network (LAN) or a public switched telephone network (PSTN) It is a data communication network capable of performing data communication. In this case, the host means that a computer or a computer equipped with a communication modem and a telephone are connected, and mutual communication is possible only with a unique IP address assigned to each host.

1 is a block diagram of a conventional network for accessing the Internet. As shown in FIG. 1, a conventional network for accessing the Internet includes an Internet terminal device 10 provided with a command input by a user to obtain desired information, and a command and a corresponding user from the Internet terminal device 10. Wired network 20 that receives an IP address and connects to other terminal devices, and a gateway that receives commands and IP addresses from the wired network 20 and converts the data into data used in the Internet (Gateway: 30) ), The Internet 40 for arranging a connection between different networks in order to execute a command transmitted from the gateway 30, and a web server that receives web commands from the Internet 40 and provides Web information. 50), an Internet Service Provider (ISP) for receiving commands from the Internet 40, and connecting to other networks; Through the characters (60) Internet (40) connected to the intranet: consists of a database (80) that holds itself to (Intranet 70) and Intranet (70).

Referring to FIG. 1, the operation of the network is executed. First, the Internet terminal device 10 executes an Internet program, attempts to connect to a network to which the IP address is desired, and has its own IP address. The connection attempt is made by connecting to the Internet 30 through a wired network 20 to which the Internet terminal device 10 is connected, and then to the Internet 40 using a protocol such as TCP / IP. Once the connection is established, the Internet 40 informs the Internet terminal device 10 of the information of the place where the user wants to connect, and then performs data transmission from each other. If the desired information is in a database of a specific network connected to the Internet 40, the information of the database 80 connected to the intranet through the Internet service provider 60 connected to the Internet 40 and connected to the intranet You will be connected to

Through these networks, users search for information through the Internet, called the "sea of information," and try to extract the desired information and make it their own information.

Companies and operators are also carrying out various publicity and advertising activities through the Internet, and are actively conducting various e-commerce targeting Internet users.

That is, in the past, marketing activities such as corporate advertisements or product advertisements were performed only through direct sales to consumers or related objects, but are currently approaching users through various media such as TV, radio, and the Internet. It is already commercialized in many parts. In particular, due to the rapid expansion of the Internet use population, companies have made huge investments in advertising activities through the Internet.

As such, a representative example of an Internet company advertising method that is currently being operated or put into practice is as follows.

First, an Internet advertising agency, with the support of a company or sponsor, promotes it to users through a game or a referral event about a company or a sponsor, and provides a product that an advertiser provides to a user who participates in a game or an event Way.

Second, an internet advertising agency promotes banner advertisements containing advertisement contents of companies or sponsors through the site, and when a user clicks on a banner advertisement, displaying advertisement and product information about a company or an advertiser, and earning cyber money. It's how you make it happen and get the benefits.

In addition, a service for inducing a user's interest by transmitting a broadcast on the user's interest in real time through the Internet is currently in progress. For example, if there is a game of Park Chan-ho, he can connect to the Incheon broadcasting site (www.itv.co.kr) and watch Park Chan-ho's game match in real time.

Such real-time broadcasting basically requires a communication network such as a local area network (LAN) or an asymmetric digital subscriber line (ADSL) capable of high-speed data processing, and a high-performance computer system having a large data processing speed and a large memory capacity. However, in recent years, the development of communication technology has lowered the price of computer systems, and the construction of high-speed communication networks has been further activated all over the world. Therefore, the environment that can receive real-time broadcasting through the Internet and the users who have such an environment are expected to continue to increase in the future.

Accordingly, it can be considered that the broadcast service in real time and the advertisement using the real time broadcast will be further activated.

However, until now, while watching Internet broadcasts in real time, simultaneous services that allow users to watch advertisements using images or text related thereto or exchange opinions in real time between broadcast viewers have not been conducted.

The present invention is to solve the above problems, while providing an Internet broadcast to the user in real time, providing advertisements corresponding to the content being broadcast, and broadcast or other information exchange between the viewers in real time The purpose is to provide a service method and system that can be used.

1 is a conventional general network configuration diagram.

2 is a block diagram of a service system through real-time Internet broadcasting according to a preferred embodiment of the present invention.

3 is a flowchart of a service method through real-time Internet broadcasting according to a preferred embodiment of the present invention.

4 is a flowchart illustrating a process of executing a bulletin board function or a chat room function in response to a user's request in a service method through real-time Internet broadcasting according to a preferred embodiment of the present invention.

5 is an exemplary view of a screen displayed on a display device of a user computer system in a service method through a real-time Internet broadcasting according to a preferred embodiment of the present invention.

(Name of the code for the main part of the drawing)

100: network 101: user

200: broadcast service server 300: database

210: transmission and reception system 220: real time broadcasting system

230: data processing system 310: user database

320: broadcast database 330: content database

In order to achieve the above object, the service method through the real-time Internet broadcast of the present invention is a method of providing a broadcast in real time, according to the request of a user connected via a network of the display device provided in the user's computer system Transmitting, in real time, multimedia broadcast data to a user's computer system for display in an area; transmitting advertisement data to the user's computer system for display in another area of a display device included in the user's computer system; Monitors whether or not a document publication request signal is received from a plurality of users, and receives document data from the user who sent the request signal, so that the received document data is displayed on another area of the display device included in the user's computer system. , Four A party computer system may comprise transmitting at least one document data.

The advertisement data may be common information associated with user information among advertisement information related to broadcast data contents.

The user information may include at least one of information about a hobby, an address, education, a school, a job, and a living level of the user.

The advertisement data may further include a banner advertisement of the sponsor.

The document data may be text data created by a user or attached image data.

The transmitting of the one or more document data may include transmitting a plurality of document titles to a user's computer system, and when the user selects a specific document title, display the contents of the corresponding document in a separate window to the user. Providing a step may include.

The service method through the real-time Internet broadcasting is provided with user information from a user who has requested to participate in a chat room among a plurality of users connected through a network, and participates in chat room to be displayed on another area of the display device of the user's computer system. The method may further include transmitting the requested user information and the conversation contents input by the user.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings.

2 is a block diagram of a service system through real-time Internet broadcasting according to a preferred embodiment of the present invention. Referring to FIG. 2, the service system of the present invention includes a broadcast service server 200 that provides real-time broadcast information or other information according to a plurality of user 101 requests connected through a network 100, and a user or broadcast. It may include a database 300 for storing information related to. The network 100 may be a wired network such as the Internet or a PC communication network or a wireless network using a WAP (Wireless Application Protocol) gateway. In addition, it may be a satellite communication network using a satellite. Accordingly, the computer system of the user 101 may be a personal computer using a wired network or a mobile communication device using a wireless network.

The broadcast service server 200 is a real-time broadcasting system 220 for providing broadcast information to the user 101 in real time, and a data processing system 230 for extracting necessary information from the information stored in the database 300 and providing it to the user. And a transmission / reception system 210 for transmitting output information of the real-time broadcasting system 220 and the data processing system 230 to the user 101 and receiving a request signal from the user 101.

The real time broadcasting system 220 may provide multimedia information such as video or audio information to the user's computer system through the network 100 when a user's request is requested. For example, if a user has a program such as a Windows Media Player or a Real Player in a computer system, the real-time broadcasting system 220 can display a video or audio information in real time (Video On Demand). Or by sending an rm file, the user 101 may be able to watch it in real time.

The data processing system 230 transmits the information related to the real-time broadcasting that the user 101 is watching to the corresponding user 101 by using the information stored in the database 300, and the bulletin board information when the user requests it. Or provide chat information. At this time, the bulletin board information may be a question about the real-time broadcast that the user is watching or an answer thereto, and the chat information may be made between information about the user currently connected to the broadcast service server 200 or between users. It can be conversation information.

The database 300 includes a user database 310 that stores information about a user who has subscribed to the broadcast service server 200, a broadcast database 320 including information about real-time broadcasting, and a broadcast provided in real time. The content database 330 may include various advertisement information, in particular, information related to a location, a field of interest, and user personal information of the user.

3 is a flowchart illustrating a service method through real-time internet broadcasting according to a preferred embodiment of the present invention. Referring to FIG. 3, the service method through the real-time internet broadcasting of the present invention will first identify a user accessing a broadcast service server through a network (S10). At this time, it is preferable that the user is a member who subscribes to the real-time broadcasting, and user confirmation may be performed through an ID and a password as in a general member login process. The user who has logged in by accessing the broadcast service server may select a desired content from various information such as sports, drama, and news, and watch the broadcast in real time. Accordingly, the broadcast service server will provide the user with the broadcast of the corresponding content in real time (S12).

At this time, the broadcast service server may provide advertisement data associated with the corresponding user from among advertisement data related to broadcast data (S14). For example, when a user watches a broadcast about a car race, the user may determine that he is interested in a car, and thus may transmit a car service center, newly released car information, and the like near the user's address. Therefore, from the user's point of view, a broadcast of a field of interest can be watched in real time, and various kinds of advertisement information can be easily obtained. The broadcast service server can provide more efficient advertisement effect by providing various kinds of information to the corresponding user.

In addition, the board may provide a bulletin board space for posting a question or an answer about the broadcast content that the user is watching along with the real-time broadcasting information (S16). Therefore, the user can inquire questions or desired content while watching the broadcast, and can check the answers provided from other users or the broadcast service server. At this time, questions or answers posted on the bulletin board may provide a service in real time during the real-time broadcast.

And, the real-time broadcast, advertising information, bulletin board information is displayed on the screen at a certain rate, the user watching it can write a post to the bulletin board, and in real time with the user (s) currently connected to the broadcast service server You can also chat. The broadcast service server may post a message written by a user on a bulletin board when a user requests it, or may provide a chat screen to enable a conversation between users.

4 is a flowchart illustrating a method of executing a bulletin board function or a chatting function according to a user's request in the service method through real-time internet broadcasting according to a preferred embodiment of the present invention. Referring to FIG. 4, in a situation in which broadcast data or advertisement data is provided to a user's computer system at the request of a user, the user may post a question on a bulletin board to inquire about a question or a desired content while watching a real time broadcast. Can be. Alternatively, other users who watch the same real-time broadcast may post an article posted on a bulletin board and post an answer thereto. That is, when a user wants to post a message on a bulletin board, if a user writes a document and transmits it to a broadcast service server, the transmitted article will be posted on the bulletin board (s22). Therefore, when a user has a question about a broadcast content viewed in real time, the user may immediately inquire it, and may quickly receive an answer to the question from another user or a server administrator.

In addition, while the user watches the real time broadcast, the user may conduct a conversation in real time with another user connected to the broadcast service server. This is possible by the user joining the chat room. That is, when the user indicates the intention to participate in the chat room, the broadcast service server checks this and provides the chat room screen to the user (S26). In this case, the chat room screen provided to the user may include an ID of a person participating in the current chat room or contents of a conversation currently in progress. Thus, the user can check the progress of the conversation displayed on his computer display device and participate in the conversation. The user inputs a question or an answer to another user through his computer system, and the content is displayed in the chat room (s28).

At this time, since other users / users connected to the broadcast service server perform the same process, conversations are performed in real time among these users.

5 is a diagram illustrating an example of a broadcast screen provided to a computer system of a user in a service method through real-time internet broadcasting according to a preferred embodiment of the present invention. Referring to FIG. 5, a screen displayed on a user's computer system may include a real-time broadcast screen portion in which a broadcast is performed in real time, an advertisement portion provided to the user in relation to the broadcast content being viewed by the user, and the user may post comments. It can be divided into a bulletin board part and a chat room part capable of real-time conversation between users.

The real-time broadcast screen portion is a portion in which multimedia data transmitted from the broadcast service server is played by the multimedia player provided in the user's computer system when the user requests it. In this case, a real time broadcast is shown.

The advertisement part shown in the lower left of FIG. 4 is a part in which an advertisement related to the broadcast content being viewed by the user is displayed among the content information stored in the broadcast service server of the present invention, for example, when the user is watching a race car broadcast. A car-related chain store advertisement may be displayed adjacent to the user's address. As such, the user information and related information such as the hobby, address, education, school, occupation, and living level of the user may be extracted and provided to the user from the advertisement information about the broadcasting content watched by the user. In addition, the advertisement portion may include a banner advertisement of a company sponsoring the broadcast service server of the present invention as shown in the lower left portion of FIG.

In FIG. 4, the upper right portion of the screen shows a bulletin board in which a post posted by a user, an operator's answer thereto, or posts of other users are posted. Posts written by users or operators are displayed with titles on the screen, and the contents of the posts are linked to the titles. Therefore, when the user selects a title, a separate window window showing the contents will be displayed. Therefore, each user can watch the broadcast in real time, post a question, want to know, opinions, and the like, and can check the answer to this from time to time.

In addition, a lower portion of the right side of Figure 4 is a portion of the chat room that can proceed with the conversation between the users connected to the broadcast service server. Here, each user may check the ID of the user who participated in the chat room, and may exchange contents regarding viewing impressions and the like while watching the real-time broadcast.

In the above description, a case in which a car race broadcast is provided in real time and various contents such as advertisement information, a bulletin board, a chat room, etc. can be used as an example has been described. However, other dramas, documentaries, and news are provided in real time It will be apparent that it may include a case of providing the advertisement information with respect to this.

As described above, according to the service method and system through the real-time Internet broadcasting of the present invention, while the user is watching the broadcast in real time, the user posts opinions on the content to watch or exchange opinions with the users watching the broadcast By doing so, there is an advantage that the integrated broadcasting service can be provided.

In addition, the broadcast service server simultaneously provides the user with real-time broadcasting, bulletin board information, and chat room information, and attaches an advertisement to the user, thereby simultaneously satisfying the interest of the user and the effect of the advertisement.

In the above, a preferred embodiment of a service method and system through real-time Internet broadcasting of the present invention has been described in detail, but the content is not limited to the field of the present invention described in the following claims. In addition, it will be apparent to those skilled in the art that various changes and modifications can be made within the scope of the present invention.

Claims (16)

In the method for providing a broadcast in real time, Transmitting multimedia broadcast data in real time to a user's computer system to be displayed on a first area of a display device included in the user's computer system according to a request of a user connected through a network; Transmitting advertisement data to a user's computer system for display in a second area of the display device included in the user's computer system; And Monitors whether or not a document publication request signal is received from a plurality of users, and receives document data from a user who sent the request signal, so that the received document data is displayed on a third area of the display device included in the user's computer system. Transferring one or more document data to the user's computer system Service method through a real-time Internet broadcast comprising a. The method of claim 1, The advertising data A service method through real-time Internet broadcasting, which is common information related to user information among advertisement information related to broadcast data contents. The method of claim 2, The user information is A service method through a real-time Internet broadcast, including at least one of information about the user's hobbies, address, education, school, occupation, living standards. The method of claim 1, The advertising data Service method through a real-time Internet broadcast further comprising a banner advertisement of the sponsor. The method of claim 1, The document data A service method through real-time internet broadcasting, which is text data created by a user or attached image data. The method of claim 1, The step of transmitting the one or more document data Transmitting a plurality of document titles to a user's computer system; And If the user selects a specific document title, presenting the content of the document in a separate window to the user Service method through a real-time Internet broadcast comprising a. The method of claim 1, User information received from a user who requested to participate in a chat room among a plurality of users connected through a network, and user information that has been requested to participate in a chat room so as to be displayed on a fourth area of the display device included in the user's computer system. Steps to Send Conversation Service method through a real-time Internet broadcast further comprising. In the method for providing a broadcast in real time, Transmitting multimedia broadcast data in real time to a user's computer system to be displayed on a first area of a display device included in the user's computer system according to a request of a user connected through a network; Transmitting advertisement data to a user's computer system for display in a second area of the display device included in the user's computer system; Monitors whether or not a document publication request signal is received from a plurality of users, and receives document data from a user who sent the request signal, so that the received document data is displayed on a third area of the display device included in the user's computer system. Transmitting one or more document data to a user's computer system; And User information received from a user who requested to participate in a chat room among a plurality of users connected through a network, and user information that has been requested to participate in a chat room so as to be displayed on a fourth area of the display device included in the user's computer system. Steps to Send Conversation Service method through a real-time Internet broadcast comprising a. In the system for providing a broadcast in real time, Broadcast data transmission means for transmitting multimedia broadcast data to a user's computer system in real time so as to be displayed on a first area of a display device included in the user's computer system according to a request of a user connected through a network; Advertising data transmission means for transmitting the advertising data to the user's computer system to be displayed on the second area of the display device included in the user's computer system; And Monitors whether or not a document publication request signal is received from a plurality of users, and receives document data from a user who sent the request signal, so that the received document data is displayed on a third area of the display device included in the user's computer system. Means for transmitting one or more document data to a user's computer system Service system through a real-time Internet broadcast comprising a. The method of claim 9, The advertising data A service system through real-time Internet broadcasting, which is common information related to user information among advertisement information related to broadcast data contents. The method of claim 10, The user information is Service system through a real-time Internet broadcast that includes at least one of the user's hobbies, address, education, school, occupation, living standards. The method of claim 9, The advertising data Service system through real-time internet broadcasting including banner advertisement of sponsor. The method of claim 9, User information received from a user who requested to participate in a chat room among a plurality of users connected through a network, and user information that has been requested to participate in a chat room so as to be displayed on a fourth area of the display device included in the user's computer system. Means of sending a transcript to send the transcript Service system through a real-time Internet broadcast further comprising. In the system for providing a broadcast in real time, Broadcast data transmission means for transmitting multimedia broadcast data to a user's computer system in real time so as to be displayed on a first area of a display device included in the user's computer system according to a request of a user connected through a network; Advertising data transmission means for transmitting the advertising data to the user's computer system to be displayed on the second area of the display device included in the user's computer system; Monitors whether or not a document publication request signal is received from a plurality of users, and receives document data from a user who sent the request signal, so that the received document data is displayed on a third area of the display device included in the user's computer system. Document data transmission means for transmitting one or more document data to a user's computer system; And User information received from a user who requested to participate in a chat room among a plurality of users connected through a network, and user information that has been requested to participate in a chat room so as to be displayed on a fourth area of the display device included in the user's computer system. Means of sending a transcript to send the transcript Service system through a real-time Internet broadcast comprising a. In the recording medium tangibly embodied and readable by the digital processing apparatus, a program of instructions that can be executed by the digital processing apparatus is implemented so as to service an Internet broadcast in real time through a network. The real-time Internet broadcast service method, Transmitting multimedia broadcast data in real time to a user's computer system to be displayed on a first area of a display device included in the user's computer system according to a request of a user connected through a network; Transmitting advertisement data to a user's computer system for display in a second area of the display device included in the user's computer system; And Monitors whether or not a document publication request signal is received from a plurality of users, and receives document data from a user who sent the request signal, so that the received document data is displayed on a third area of the display device included in the user's computer system. Transferring one or more document data to the user's computer system Computer recording medium comprising a. In the recording medium tangibly embodied and readable by the digital processing apparatus, a program of instructions that can be executed by the digital processing apparatus is implemented so as to service an Internet broadcast in real time through a network. The real-time Internet broadcast service method, Transmitting multimedia broadcast data in real time to a user's computer system to be displayed on a first area of a display device included in the user's computer system according to a request of a user connected through a network; Transmitting advertisement data to a user's computer system for display in a second area of the display device included in the user's computer system; Monitors whether or not a document publication request signal is received from a plurality of users, and receives document data from a user who sent the request signal, so that the received document data is displayed on a third area of the display device included in the user's computer system. Transmitting one or more document data to a user's computer system; And User information received from a user who requested to participate in a chat room among a plurality of users connected through a network, and user information that has been requested to participate in a chat room so as to be displayed on a fourth area of the display device included in the user's computer system. Steps to Send Conversation Computer recording medium comprising a.