KR20020029502A - Advertising system and method using internet radio broadcasting - Google Patents

Abstract

PURPOSE: An advertisement system and a method through the Internet radio broadcast are provided to enable an audience to listen various broadcasting according to the personal favorite and to selectively transmit an advertisement during the radio broadcasting through a personal broadcasting program. CONSTITUTION: The system comprises a mixer(12,12a) mixing the voice and music inputted by respective Internet radio broadcasting station(10,10a) under automatic control of the voice and music volume, a plurality of encoder(14,14a) converting the mixed signal into a digital signal, a media server(20) buffering and transferring the encoded signal inputted in real time, an advertisement database(40) storing the contents of various advertisements, and an integrated web server(30) transmitting the radio broadcasting selected by an audience and the moving image and voice advertisement read from the advertisement database to the audience computers(50,50a) in case of selecting a broadcasting station.

Description

Advertising system and advertising method through internet radio broadcasting {ADVERTISING SYSTEM AND METHOD USING INTERNET RADIO BROADCASTING}

The present invention relates to an advertising method through an internet radio broadcast, and more particularly, through the chat window and the advertisement window installed in the listening means of the listener by transmitting an advertisement along with the radio voice while operating the internet radio broadcast in the same website. The present invention relates to an advertising method through internet radio broadcasting, which allows a live video and audio advertisement to be displayed while listening to radio broadcasting.

The Internet is the world's largest network, interconnected with telecommunication networks in more than 190 countries around the world, and is connected by the Transmission Control Protocol / Internet Protocol (TCP / IP) protocol.

The Internet is a very widespread and general purpose network with 200 million users and about 30 million hosts connected to the Internet.

Such an Internet is called the sea of information, and it is growing so that many people can easily and conveniently obtain various kinds of information and contents. In addition, the Internet can search for multimedia information, enjoy real-time Internet broadcasting, and access to computers around the world. In addition, the usefulness of the Internet makes it easier to find what you can't do on the Internet, rather than knowing what you can do, such as e-commerce, e-mail, real-time conversations, online games, Internet phones, file transfers, counseling, and so on. Awesome.

Internet users with this useful and vast information can access portal information sites to receive a variety of free and paid information and services such as e-mail, cards, programs, personal management, and internet shopping. It is generating profit for the company.

Since Internet communication is centered on a company or a site, it is developing into a portal site format, leaving behind personal emotion and ease of use.

In this regard, the general Internet business has made a lot of efforts to develop into a community center where each person meets beyond the constraints of time and space as the owner of each person, and optionally receives information (channel) Services, and personal information and communication services that enable chats and emails by providing an information window to automatically check the ID of the person you are looking for, such as AOL (American One-Line) or buddybudy, on the Internet network. It is developing.

In addition, Internet broadcasting that provides various information is developing. In the case of broadcasting through wireless, only a few stations can transmit the broadcasting due to the restriction on the use of radio frequency. Therefore, it is possible to transmit a broadcast after installing its own broadcasting station providing various information on its own server.

In the case of operating such an Internet broadcasting station, in general, most individuals transmit radio broadcasts due to installation of equipment for images.

As such, in order for an individual to transmit a radio broadcast through the Internet, the individual establishes a small personal broadcasting station through WINAMP and transmits the broadcast through the setting and operation of a complex program. Through this, the IP address sent by individuals is disclosed so that netizens who are connected to the Internet can listen to the broadcast.

However, these personal broadcasting stations have a limited number of users who connect to listen to the broadcast when the operator's computer is used as a server in a high speed communication environment and when the capacity of the server is insufficient. In addition, there is a problem in that it is difficult to induce the connection of many users because the advertising of the personal station is not easy.

In addition, there is a problem that complex setting and operation of a program for broadcasting is difficult.

In addition, the advertisement through the Internet includes an Internet advertisement that can be viewed through membership registration, a banner advertisement using a specific space of the Internet site, a simple and repetitive banner advertisement, and a pop-up advertisement that appears when the Internet site is accessed.

Among these, the advertisement through membership registration requires membership registration, so there is no problem that the audience can see the advertisement. In the case of banner advertisement using a specific space of the Internet site, it is intended to be delivered due to the limited space of the site. There is a problem that it is difficult to easily express the meaning of advertising. In addition, simple and repetitive banner advertisements are simple and repetitive and cannot provide lively and diverse advertisement forms, and there is a problem in that they cannot reflect various needs of visitors. The inconvenience is that you need to click the Remove button.

The present invention was created to solve the above problems, and due to the development of programs for personal radio broadcasting over the Internet, anyone can easily broadcast radio broadcasts at the present time. It is an advertising method to create an effect of existing TV or radio advertisements with radio broadcasting while integrated operation and transmission on the site.

That is, an object of the present invention is to provide a program for a personal broadcaster for a personal broadcaster, the individual broadcaster operates without setting up a complex program to receive the broadcast data and operate in an integrated manner, allowing the listeners to listen to various broadcasts according to the taste of the individual. The present invention provides a method of advertising through internet radio broadcasting to selectively transmit arbitrary advertisements of radio broadcasting through a provided personal broadcasting program.

1 is a block diagram illustrating an advertisement system through internet radio broadcasting according to the present invention.

2 is a flowchart illustrating an advertisement method through internet radio broadcasting according to the present invention.

3 is a diagram illustrating an advertisement state by an advertisement system through internet radio broadcasting according to the present invention.

-Explanation of symbols for the main parts of the drawings-

10,10a: broadcasting station 12,12a: mixing unit

14,14a: encoding section 20: media server

30: integrated web server 40: advertising database

50,50a: listener 60: internet

The advertisement system through the Internet radio broadcasting of the present invention for realizing the above object comprises a plurality of mixing units for mixing the volume of the voice and music input by each of the operators of the plurality of Internet radio station complementary automatic input and mixing; A plurality of encoders that receive the mixed signals from a plurality of mixing units and convert them into digital signals, a media server that receives and buffers the signals encoded by the plurality of encoders in real time, and stores various advertisement contents. In case of selecting the advertisement database and the station to be listened to by a plurality of listeners, the corresponding station is selected among the plurality of stations buffered in the media server to read the moving image and voice advertisement from the advertisement database along with the radio broadcast to the listener computer. Integrated web server for sending and chatting It characterized by comprising.

At this time, the listener computer should be provided with a listening means capable of watching advertisements and chatting while listening to radio broadcasts.

In addition, the advertising method through the Internet radio broadcasting according to the present invention receives a broadcast signal transmitted from a plurality of Internet radio stations buffering the media server for each broadcasting station, and accessing the integrated web server to select the broadcasting station And selectively transmitting advertisements stored in the advertisement database together with buffering data of the corresponding broadcasting station selected by the media server, and exchanging various kinds of information through chatting during radio broadcasting.

The advertisement stored in the advertisement database is composed of a video advertisement, banner advertisement, CM advertisement, sponsorship advertisement, time signal advertisement and the like.

In the present invention made as described above, an operator operating an internet radio station mixes a signal in a mixing unit in which a volume is automatically complementary to each other when a voice and music are output to each other, and then broadcasts the data encoded in the encoding unit to a media server. After buffering each other, netizens transmit the buffered data of the selected broadcasting station, and simultaneously transmit advertisements stored in the advertisement database and exchange various information through chat.

Hereinafter, exemplary embodiments of the present invention will be described with reference to the accompanying drawings. In addition, this embodiment is not intended to limit the scope of the present invention, but is presented by way of example only.

1 is a block diagram illustrating an advertisement system through internet radio broadcasting according to the present invention.

As shown here, the mixing units 12 and 12a in which the volume of voice and music input by each of the operators of the Internet radio broadcasting stations 10 and 10a are automatically complementaryly input and mixed, and the mixing units 12 and 12a. And a plurality of encoders 14 and 14a for receiving the mixed signals and converting them into digital signals, and a media server 20 for receiving and buffering the signals encoded by the encoders 14 and 14a in real time. , Among the broadcasting stations 50 and 50a buffered in the media server 20 when the advertising database 40 storing various advertisement contents and the broadcasting stations 50 and 50a to be connected and listened to by the listeners 50 and 50a are selected. It consists of an integrated web server 30 that selects the corresponding broadcast station, reads the advertisement and voice advertisement of the moving image from the advertisement database 40 together with the radio broadcast, and transmits it to the listeners 50 and 50a computer for chatting.

At this time, the listener (50, 50a) computer should be provided with a listening means provided with an advertising window 51 and a chat window 52 that can watch and chat the advertisement while listening to the radio broadcast.

Such listening means include REAL-PLAYER, WIN-MEDIA, MEDIA PLAYER, etc. You can use such a program, or you can install a program designed for chatting.

The mixing unit 12, 12a automatically reduces the volume of the music when the voice is output when recording the voice and music output during radio broadcasting, and automatically increases the volume of the music when the voice is not output. The operator of the broadcasting station 10, 10a is automatically operated so that the volume is complementarily adjusted without manually adjusting the volume of voice and music.

The integrated web server 30 separates and provides the broadcast stations 10 and 10a buffered to the media server 20 so that the listeners 50 and 50a can select the Internet radio stations 10 and 10a to listen to when connected. And when the listener (50, 50a) selects, the data input from the broadcasting station (10, 10a) is transmitted to the listener (50, 50a) and at the same time receives an advertisement request from the advertiser to select from among the advertisement stored in the advertising database 40 To the listeners 50 and 50a together.

The viewing and listening of the advertisement is performed by listening means installed in the computer of the listeners 50 and 50a, and the advertisement transmitted through the separate advertisement window 51 is displayed so that various changes can be made during radio broadcasting or when changing the cyber jockey. At the point of time, the advertisement window 51 can perform moving picture advertisements, CM advertisements, sponsorship advertisements, banner advertisements, time signal advertisements, etc. May select and send the advertisement.

The advertising method by the advertisement system through the Internet radio broadcast made as described above will be described with reference to the advertisement flow diagram through the Internet radio broadcast shown in FIG.

Operators operating the Internet radio stations 10 and 10a mix voice and music through the mixing units 12 and 12a mentioned above (S10) and then encode them through the encoding units 14 and 14a to form the media server 20. (S20).

Then, the media server 20 receives the broadcast signals transmitted from the Internet radio stations 10 and 10a and buffers the broadcast signals for the corresponding broadcast stations 10 and 10a (S30) (S40).

The listeners 50 and 50a connect to the integrated web server 30 through the Internet 60 and select the broadcast stations 10 and 10a they want to listen to. In this way, when the listeners 50 and 50a select the broadcast stations 10 and 10a to listen, the integrated web server 30 selects the data of the broadcast stations 10 and 10a buffered in the media server 20. , 50a) (S60).

In this way, the radio broadcast data is transmitted to the listeners 50 and 50a, and any advertisement desired by the advertiser is selected from the advertisement stored in the advertisement database 40 so that the listener 50, at various times, or when the radio jockey is changed. 50a) Through the advertisement window 51 of the program installed on the computer, it is possible to perform moving image advertisements, CM advertisements, sponsorship advertisements, banner advertisements, time signal advertisements, etc. CyberJackie may select and send advertisements.

In addition, the application of the application between the cyber jockey and the listeners (50, 50a) through a chat during the radio broadcast or stories are received to be able to broadcast (S70).

3 is a diagram illustrating a state in which a listener views an advertisement through an internet radio broadcast according to the present invention.

As shown here, the user can lively watch a video advertisement, a CM advertisement, a sponsorship advertisement, a banner advertisement, a time signal advertisement, or the like through the advertisement window 51 while listening to the Internet radio broadcast.

In addition, while chatting with the cyber jockey through the chat window 52, you can apply for a song or send a story.

As described above, the present invention improves the connection environment with a high speed communication network and a large capacity by integrating and broadcasting an internet radio station operated by an individual through an integrated web server, thereby overcoming the limitations of the connection speed and the number of users. There is an advantage that the listeners can select and listen to the broadcast according to their taste.

In addition, the sender of the personal broadcast has the advantage that it is possible to conveniently transmit the radio broadcast without complicated settings by using the automatic control of the complementary volume of voice and music provided by the mixing unit.

In addition, various advertisements such as voice advertisements and video advertisements can be selected according to the concept of various broadcasting stations, and the advertisements can be sent at any point when the listener listens to the radio. There is an advantage to this.

In addition, the advertisement through the Internet radio broadcast has the advantage that you can listen anywhere in the world regardless of time, region or country.

On the other hand, if the listener is listening to the radio broadcast, the listener can listen to the advertisement during the PC work, games, office work, Internet search has the advantage of increasing the effect of the advertisement.

Claims (5)

A plurality of mixing units in which the volume of voice and music input by each of the plurality of Internet radio station operators is automatically adjusted and mixed; A plurality of encoders each receiving signals mixed by the plurality of mixing units and converting the signals into digital signals; A media server that receives signals encoded by the plurality of encoders in real time and buffers and delivers them; An advertisement database for storing various advertisement contents, When a plurality of listeners select a station to connect to and listen to, they select the station among the buffered stations in the media server to read the video and voice advertisements from the advertisement database, send them to the listener's computer, and chat. Integrated web server to enable Advertising system through an internet radio broadcast, characterized in that consisting of. The advertisement system according to claim 1, wherein the listener computer is provided with an advertisement window for watching an advertisement while listening to a radio broadcast, and a listening means having a chat window for chatting. The method of claim 1, wherein the advertisement stored in the advertisement database comprises a video advertisement, a banner advertisement, a CM advertisement, a sponsored advertisement, a time signal advertisement, and the like. Receiving broadcast signals from a plurality of Internet radio stations and buffering them in a media server for each corresponding station; Connecting to the integrated web server and selecting a corresponding station; Selectively transmitting the advertisement stored in the advertisement database together with the buffering data of the corresponding broadcasting station selected by the media server; The step of exchanging various information through chat during radio broadcasting Advertising method through an internet radio broadcast, characterized in that consisting of. The method of claim 4, wherein the advertisement stored in the advertisement database comprises a video advertisement, a banner advertisement, a CM advertisement, a sponsored advertisement, a time signal advertisement, and the like.