JP5046663B2 - Product information providing system, product information providing server, product information providing program - Google Patents

Description

  The present invention relates to a product information providing system, a product information providing server, and a product information providing program for providing information related to products to a consumer terminal.

  Conventionally, products are advertised by broadcasting such as TV and radio, or by inserting a leaflet of a newspaper. In such a conventional advertisement method, the advertisement content is intended for all viewers or subscribers who are consumers. That is, in the conventional advertising method, the range of the advertising content is wide, and it is difficult to sufficiently convey the information with a limited time and a limited description content. Moreover, since the conventional advertisement has description contents for a wide range of consumers, it is difficult for the consumer to find out information necessary for each individual from the advertisement.

Therefore, in recent years, as described in Patent Document 1, in view of the above problems, a system for providing an advertisement to a specific consumer via a communication network has been provided. For example, Patent Document 1 discloses a system that transmits detailed information prepared in advance related to broadcast advertisements to a terminal managed by a consumer in response to a consumer request. Further, in the system described in Patent Document 1, a broadcast advertisement corresponding to each broadcast area is provided.
JP 2005-157629 A

However, in the system described in Patent Document 1, detailed information about the advertisement can be acquired at the request of the consumer. In other words, when the viewer is not actively interested in the product, the viewer may forget to acquire detailed information about the advertisement. Moreover, although the system of patent document 1 provides the advertisement of the goods corresponding to a consumer's address, it does not consider the locality where a consumer shop .

  The present invention solves the above-described problems, and provides a product information providing system and product information providing each consumer with advertisement information in consideration of the locality in which the consumer performs shopping, regarding the products required by each consumer. An object is to provide a server and a product information providing program.

The product information providing system of the present invention is a product information providing system including a consumer terminal managed by a consumer of the product, and a product information providing server that provides information related to the product to the consumer terminal, The product information providing server includes a product related information storage unit for storing product related information including related products related to each of a plurality of products and a name of a store selling each related product, and a product such as a store name and an address. A store information storage unit that stores store information that is information related to a store to be sold, a purchase product that is purchased by the consumer, and a purchase that acquires purchase product information that is information about a store from which the consumer purchased the purchase product a product information acquiring unit, the reference and product-related information and the shop information, within a predetermined distance from the purchase store indicated by the acquired purchase information in the purchased commodity information obtaining section That a store, the advertisement information generator that generates advertisement information indicating the related products related to the purchase item indicated by the purchase information of the related items indicating product-related information corresponding to the store, the advertisement information generator And an advertisement information transmitting unit that transmits the advertisement information generated in step 1 to the consumer terminal.

  By configuring as described above, the product information providing system obtains information on the consumer's purchased product and the purchased store, and product information on stores in the area close to the purchased store and related products related to the purchased product. Generate advertisement information based on the information. That is, since this system can generate advertisement information related to purchased products and related products related thereto, it is possible to provide the consumers with advertisements related to the products required by each consumer. Moreover, since this system produces | generates the advertisement information regarding the area near a purchase store, the advertisement which considered the locality in which a consumer shop can be provided to a consumer.

The product information providing server refers to the popular recipe ranking information storage unit that stores the popular recipe ranking information indicating the popularity of the cooking recipe that describes the cooking method of the product, and the popular recipe ranking information. The material specifying unit for specifying the material of the purchased product indicated by the purchased product information acquired by the purchased product information acquiring unit, and other materials using the material specified by the material specifying unit with reference to the popular recipe ranking information and a related cooking recipe search unit for searching cooking recipe described recipes of products, the advertisement information generator includes advertising information describing the item indicated by the searched cooking recipe in the associated cooking recipe search unit It is good also as a structure which produces | generates. By adopting such a configuration, it is possible to provide an advertisement in which the consumer is interested.

The product information providing server of the present invention is a product information providing server that provides information related to products to a consumer terminal managed by the consumer of the product, and related products related to each of a plurality of products and each related product A product-related information storage unit that stores product-related information including the name of the store that sells the product, a store information storage unit that stores store information that is information about the store that sells the product, such as the name and address of the store, Refer to the purchased product information acquisition unit that acquires the purchased product purchased by the consumer and the purchased product information that is information about the purchased store where the consumer purchased the purchased product, the product related information, and the store information, and the store is within a predetermined distance from the purchase store the purchased product information acquired by the purchase information acquisition unit is shown, the purchase of related products indicated product-related information corresponding to the shop An advertisement information generation unit that generates advertisement information indicating the purchased product indicated by the product information, and an advertisement information transmission unit that transmits the advertisement information generated by the advertisement information generation unit to the consumer terminal. And

Furthermore, commodity information providing program of the present invention is a commodity information providing program for providing information about the product to the consumer terminal managed by the consumer of the product, the computer, the consumer purchases has purchased goods and the Purchased product information acquisition step for acquiring purchased product information that is information related to the store where the consumer purchased the purchased product, related products related to each of a plurality of products, and names of stores that sell each related product Stores stored in a store information storage unit that stores product related information stored in a product related information storage unit that stores product related information and store information that is information about stores that sell products such as store names and addresses Referring to the information, and the store is within a predetermined distance from the purchase store indicated by the acquired purchase information in the purchased product information acquiring step, to the store And advertisement information generating step of generating advertisement information indicating the related products related to the purchase item indicated by the purchase information of the related items indicated product-related information for response, the advertisement information generated by the advertisement information generating step The advertisement information transmitting step for transmitting to the consumer terminal is executed.

  ADVANTAGE OF THE INVENTION According to this invention, regarding the goods which each consumer needs, the advertising information which considered the locality where a consumer shop can be given to each consumer.

  Hereinafter, an embodiment of the present invention will be described with reference to the drawings.

  FIG. 1 is a block diagram showing an example of the configuration of a product information providing system 100 according to an embodiment of the present invention. As shown in FIG. 1, the product information providing system 100 includes a product information providing server 10, product producer terminals 21 to 2N (N is an arbitrary positive integer), consumer terminals 31 to 3N, and retailer terminals. 41 to 4N are included.

  The product information providing server 10, the product manufacturer terminals 21 to 2N, the consumer terminals 31 to 3N, and the retailer terminals 41 to 4N are connected to a communication network 50 such as the Internet, for example. The product information providing server 10 is configured by an information processing apparatus such as a WWW server.

  The merchandise information providing server 10 stores merchandise information DB 11 for storing various merchandise information such as merchandise history information indicating the history of each merchandise, merchandise related information indicating related merchandise related to each merchandise, and consumer information regarding consumers. It includes a consumer information DB 12 to be stored and a store information DB 13 indicating information on each store. The product history information is information indicating the production history and distribution history of the product. For example, the product history, product name, product producer / seller, product seller / seller, product production location, etc. Contains information. The product information DB 11 and the consumer information DB 12 may be inside or outside the product information providing server 10.

  The merchandise producer terminals 21 to 2N are each configured by an information processing device such as a personal computer or a portable information terminal, and are managed by a merchandise producer who produces various merchandise sold in stores. In this example, the commodity producer means a trader who manufactures processed foods such as dressings. In addition, it is assumed that the product manufacturer terminals 21 to 2N each include an environment including software and hardware for connecting to the communication network 50.

  Each of the consumer terminals 31 to 3N is configured by an information processing apparatus such as a personal computer or a portable information terminal, for example, and is managed by a consumer who purchases a product. Each of the consumer terminals 31 to 3N includes an environment including software and hardware for connecting to the communication network 50.

  Each of the retailer terminals 41 to 4N is configured by an information processing apparatus such as a personal computer or a portable information terminal, and is managed by a retailer of a store that retails products. In addition, the retailer terminals 41 to 4N each include an environment including software and hardware for connecting to the communication network 50.

  2 and 3 are explanatory diagrams illustrating examples of product history information and product related information stored in the product information DB 11. As shown in FIG. 2, the product history information includes a product identification ID (product identification information) for identifying the product, a date on which the product is processed and manufactured, xx dressing, △△ Product name such as source, and raw material ID for identifying a plurality of raw materials included in the product are included. The product history information also includes the name of the manufacturer that manufactured (processed) the product.

  As illustrated in FIG. 3, the product related information includes a product identification ID, a product name, a related product ID for specifying the related product, a name of the related product, a name of a store that sells the product, and the like. Here, for example, when the product name is “XX dressing”, the related product is “lettuce”, “cabbage”, or the like, which is a vegetable to be dressed.

  FIG. 4 is an explanatory diagram showing an example of consumer information stored in the consumer information DB 12. As shown in FIG. 4, the consumer information is information about the consumer, and includes a consumer ID that identifies the consumer, a consumer name, a mail address that is a consumer contact address, a consumer address, and the like. . Further, the consumer information includes a product identification ID of a product purchased by the consumer. The consumer information is obtained when the consumer accesses the product information providing server 10.

  FIG. 5 is an explanatory diagram illustrating an example of store information stored in the store information DB 13. As shown in FIG. 5, the store information includes a store ID for identifying the store, a store name (xxx store, etc.), a store contact, a store address, an ID for identifying the sold product, Includes names of products sold. In addition, store information is regularly updated from the retailer terminals 41-4N.

  Next, processing of the product information providing system 100 of this example will be described. The following processing is a computer program stored in each storage unit (for example, HDD) of the product information providing server 10, the product manufacturer terminals 21 to 2N, the consumer terminals 31 to 3N, and the retailer terminals 41 to 4N. Is read out and executed by each arithmetic unit (for example, CPU).

  First, with reference to FIG. 6, the consumer information notification process which notifies consumer information to the merchandise information provision server 10 from the consumer terminals 31-3N in the merchandise information provision system 100 of this example is demonstrated. Here, a case where the consumer X notifies the consumer information to the product information providing server 10 using the consumer terminal 31 will be described as an example.

  In the consumer information notification process, first, the consumer terminal 31 accesses the product information providing server 10 according to the operation of the consumer X (step S101). In step S101, for example, it is accessed by a URL (Uniform Resource Locator) of a product information providing site established by the product information providing server 10.

  When accessed from the consumer terminal 31, the product information providing server 10 generates a consumer information input screen for inputting information such as the contact information of the consumer, and transmits it to the consumer terminal 31 (step S102). .

  The consumer terminal 31 displays the consumer information input screen from the merchandise information providing server 10 on a display device provided in the consumer terminal 31 (step S103). For example, as shown in FIG. 7, the consumer information input screen includes a consumer name input area for inputting the consumer's name, an address input area for inputting a mail address as a contact, An address input area for inputting an address, a determination button to be pressed when inputting various information and proceeding to the next processing, and the like are provided.

  When the consumer information input screen is displayed, the consumer X operates an input device such as a keyboard provided in the consumer terminal 31 to input the consumer's name in the consumer name input area, and the mail address is the address. Enter in the input area and enter the address in the address input area.

  Then, when the consumer terminal 31 accepts the pressing of the determination button, the consumer name, the mail address, and the address (consumer information) input by the consumer X are transmitted to the product information providing server 10 (step S104). .

  When the consumer information is received, the merchandise information providing server 10 stores the received consumer information in the consumer information DB 12 (step S105). And the merchandise information provision server 10 transmits user ID to the consumer terminal 31 (step S106).

  Next, with reference to FIG. 8, the advertisement information provision process which provides an advertisement to a consumer is demonstrated. Here, a case where the consumer X requests an advertisement using the consumer terminal 31 will be described as an example.

  In the advertisement information providing process, first, the consumer terminal 31 accesses the product information providing server 10 in accordance with the operation of the consumer X (step S201). In step S201, for example, it is accessed by a URL (Uniform Resource Locator) of a product information providing site established by the product information providing server 10.

  When accessed from the consumer terminal 31, the merchandise information providing server 10 generates an input screen such as a user ID for inputting a user ID that uniquely identifies the consumer, and transmits it to the consumer terminal 31 (step S202). ).

  The consumer terminal 31 displays an input screen such as a user ID from the product information providing server 10 on a display device provided therein (step S203). On the user ID input screen, an ID input area for allowing the consumer to input a user ID, a password input area for inputting the consumer's password, and a determination to be pressed when entering various information and proceeding to the next process Buttons are provided.

  When the input screen such as the consumer ID is displayed, the consumer X operates an input device such as a keyboard provided in the consumer terminal 31 to input the consumer ID into the ID input area and the password into the password input area. input.

  And the consumer terminal 31 will transmit consumer ID etc. which were input by the consumer X etc. to the merchandise information provision server 10, if pressing of the determination button is received (step S204).

  When receiving the consumer ID and the like, the product information providing server 10 identifies whether or not the received consumer ID or the like matches a consumer ID or the like registered in advance (step S205). When the product information providing server 10 determines that the consumer IDs match, the product information providing server 10 reads the product purchased by the consumer from the consumer information DB 13 (step S206).

  Subsequently, the product information providing server 10 reads the product information of the store close to the store where the consumer purchased the product and the related product information (step S207). And the merchandise information provision server 10 produces the advertisement screen which displays the information regarding advertisement based on the information read in step S207 (step S208).

  Then, the consumer terminal 31 displays the advertisement screen received from the product information providing server 10 on its own display device (step S209).

  Next, the processing of step S207 and step S208 will be described with reference to FIGS. 9 is a diagram showing the relationship between the position of each store and the inventory of each store, and FIG. 10 is a diagram showing an example of an advertisement screen in the case shown in FIG.

  FIG. 9 shows stores A to F. Here, it is assumed that the user X purchases “xx dressing” at the store A. Further, it is assumed that the store C, the store E, and the store F have “lettuce” in stock. Further, a store within a predetermined distance from the store A (for example, a straight line distance of 2 km, etc.) is recognized as being close to the store A. In the example shown in FIG. 9, the store B, the store C, and the store E are recognized as being close to the store A. That is, in step S207, information on “lettuce” which is a related product of “xx dressing” is read. In step S207, the product related information of the stores E and C near the store A is read. Note that the merchandise related information of the store F is not read because it is away from the store A.

  In the upper part of the advertisement screen shown in FIG. 10, a description that it is created based on “xx dressing” purchased at “Store A” of user X is displayed. In addition, an advertisement of “lettuce” which is a related product of “xx dressing” is displayed on the left part of the advertisement screen. In the right part of the advertisement screen, there are advertisements for products (Chinese cabbage, radish, apple, tomato, pudding, pork, etc.) that can be purchased near other stores A (Store A, Store B, Store C, Store E). Is displayed.

  As described above, in the above-described embodiment, the product information providing system 100 acquires information related to the consumer's purchased product and the purchased store, and then stores the product information of the store in the area close to the purchased store. Advertisement information is generated based on related product information related to the purchased product. That is, since the product information providing system 100 can generate advertisement information related to the purchased product and related products related thereto, it is possible to provide the consumer with an advertisement related to the product required by each consumer. Moreover, since the merchandise information provision system 100 generates advertisement information related to an area close to the purchase store, it is possible to provide the consumer with an advertisement that takes into account the regionality in which the consumer performs shopping. Further, for example, in the chain store, store information of the main store and the sister store is registered in the product information providing server 10, and the product information providing server 10 is made to preferentially generate an advertisement relating to the main store and the sister store. In this way, the consumer can be encouraged to purchase the product at the main store or sister store in association with the product purchased by the consumer at the competitor store.

  The product information providing system described above is an embodiment of the present invention, and is not limited to the configuration described above. For example, the product information providing server 10 may store the popular recipe ranking information illustrated in FIG. 11 in the product information DB 11 and generate an advertisement based on the popular recipe ranking information. The popular recipe ranking information indicates the degree of popularity of the cooking recipe that describes the cooking method of the product. As shown in FIG. 11, the popular recipe ranking information includes a cooking recipe ID for identifying a cooking recipe, a cooking name (fried shrimp, curry rice, hamburger, etc.), a popularity ranking (first, second, third, etc.). Including material names. If the dish name is “fried shrimp”, the material name includes “◯ shrimp”, “ΔΔ oil” and the like. For example, for “shrimp fry” having the highest popularity ranking, an advertisement screen including a product (for example, “tonkatsu” etc.) using the material name “ΔΔ oil” is generated. By adopting such a configuration, it is possible to provide an advertisement in which the consumer is interested.

It is a block diagram which shows the example of a structure of the merchandise information provision system in one embodiment of this invention. It is explanatory drawing which shows the example of merchandise history information. It is explanatory drawing which shows the example of goods related information. It is explanatory drawing which shows the example of consumer information. It is explanatory drawing which shows the example of shop information. It is a flowchart explaining a consumer information notification process. It is a figure which shows the example of a consumer information input screen. It is a flowchart explaining an advertisement information provision process. It is a figure which shows the relationship between the position of a store, and the stock of each store. It is a figure which shows an example of an advertisement screen. It is a figure which shows an example of popular recipe ranking information.

Explanation of symbols

10 Product Information Providing Server 11 Product Information DB
21 to 2N commodity producer terminal 31 to 3N consumer terminal 41 to 4N retailer terminal 50 communication network 100 commodity information providing system

Claims (6)

A product information providing system comprising a consumer terminal managed by a consumer of a product and a product information providing server that provides information related to the product to the consumer terminal,
The product information providing server includes:
A product related information storage unit that stores product related information including related products related to each of a plurality of products and the name of a store that sells each related product;
A store information storage unit that stores store information that is information about stores that sell products such as store names and addresses;
A purchased product information acquisition unit that acquires purchased product information purchased by the consumer and purchased product information that is information about a purchase store where the consumer purchased the purchased product;
With reference to the product related information and the store information, a store within a predetermined distance from the purchased store indicated by the purchased product information acquired by the purchased product information acquisition unit, and a relationship indicated by the product related information corresponding to the store An advertisement information generating unit that generates advertisement information indicating related products related to the purchased product indicated by the purchased product information among the products;
A product information providing system comprising: an advertisement information transmitting unit configured to transmit the advertisement information generated by the advertisement information generating unit to the consumer terminal. The product information providing server includes:
A popular recipe ranking information storage unit for storing popular recipe ranking information indicating the degree of popularity of the cooking recipe describing the cooking method of the product;
With reference to the popular recipe ranking information, a material specifying unit that specifies the material of the purchased product indicated by the purchased product information acquired by the purchased product information acquiring unit;
With reference to the popular recipe ranking information, including a related cooking recipe search unit that searches for a cooking recipe that describes the cooking method of other products using the material specified in the material specifying unit,
The said advertisement information production | generation part produces | generates the advertisement information which described the goods which the cooking recipe searched in the said related cooking recipe search part showed. The product information provision system of Claim 1 characterized by the above-mentioned. A product information providing server that provides information about a product to a consumer terminal managed by the consumer of the product,
A product related information storage unit that stores product related information including related products related to each of a plurality of products and the name of a store that sells each related product;
A store information storage unit that stores store information that is information about stores that sell products such as store names and addresses;
A purchased product information acquisition unit that acquires purchased product information purchased by the consumer and purchased product information that is information about a purchase store where the consumer purchased the purchased product;
With reference to the product related information and the store information, a store within a predetermined distance from the purchased store indicated by the purchased product information acquired by the purchased product information acquisition unit, and a relationship indicated by the product related information corresponding to the store An advertisement information generating unit that generates advertisement information indicating related products related to the purchased product indicated by the purchased product information among the products;
A product information providing server comprising: an advertisement information transmitting unit configured to transmit the advertisement information generated by the advertisement information generating unit to the consumer terminal. A popular recipe ranking information storage unit for storing popular recipe ranking information indicating the degree of popularity of the cooking recipe describing the cooking method of the product;
With reference to the popular recipe ranking information, a material specifying unit that specifies the material of the purchased product indicated by the purchased product information acquired by the purchased product information acquiring unit;
With reference to the popular recipe ranking information, including a related cooking recipe search unit that searches for a cooking recipe that describes the cooking method of other products using the material specified in the material specifying unit,
The said advertisement information production | generation part produces | generates the advertisement information which described the goods which the cooking recipe searched in the said related cooking recipe search part shows. The product information provision server of Claim 3 characterized by the above-mentioned. A product information providing program for providing information about a product to a consumer terminal managed by the consumer of the product,
On the computer,
Purchased product information acquisition step of acquiring purchased product information that is information about a purchased product purchased by the consumer and a purchase store where the consumer purchased the purchased product;
Product related information stored in a product related information storage unit storing product related information including related products related to each of multiple products and names of stores selling each related product, and products such as store names and addresses Within a predetermined distance from the purchase store indicated by the purchase product information acquired in the purchase product information acquisition step with reference to the store information stored in the store information storage unit that stores the store information that is information related to the store that sells An advertisement information generating step for generating advertisement information indicating a certain store and related products related to the purchased product indicated by the purchased product information among the related products indicated by the product related information corresponding to the store ;
A product information providing program for executing the advertisement information transmitting step of transmitting the advertisement information generated in the advertisement information generating step to the consumer terminal. In the computer,
Acquired in the purchase product information acquisition step with reference to the popular recipe ranking information stored in the popular recipe ranking information storage unit storing the popular recipe ranking information indicating the degree of popularity of the cooking recipe describing the cooking method of the product A material identification step for identifying the material of the purchased product indicated by the purchased product information,
With reference to the popular recipe ranking information, a related cooking recipe search step for searching a cooking recipe that describes a cooking method of another product using the material specified in the material specifying step is executed,
The product information providing program according to claim 5, wherein in the advertisement information generation step, advertisement information describing a product indicated by the cooking recipe searched in the related cooking recipe search process is generated.

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