JP4591042B2 - Receipt advertisement issuance management method, receipt advertisement issuance method and system - Google Patents

Description

  The present invention relates to an advertisement published in a book, and is a receipt advertisement issuance management capable of issuing a receipt advertisement with a high customer-inducing effect related to a publication advertisement of the book to a customer who purchased the book at a bookstore. The present invention relates to a method and a system thereof.

  Various advertisements are published in hobby books, magazines, various books such as maps, and newspapers (hereinafter referred to as “books”). The effect of these ads is primarily intended to allow as many of the customers who purchase to view the ads, so the number of books issued, the placement of the ads in the books, the size of the ads, the ad design, the catch phrase It is considered to depend on publishers' creditworthiness. Therefore, the systematic approach that focuses on the dynamics and characteristics of individual readers is used solely to improve the effectiveness of the advertisements, only through advertising design, color usage, and catchphrase that attract customers' attention. Has not been made.

On the other hand, as a prior art from the viewpoint of providing advertisement information to a customer when the product is purchased by the customer, the advertiser can perform a receipt advertisement using a POS system of a plurality of stores. A receipt advertisement system has been proposed (see Patent Document 1).
JP 2002-373374 A

  However, the above-mentioned Patent Document 1 prints certain uniform advertising information on a receipt issued by a checkout terminal device of a store designated by an advertiser, and enhances the advertising effect published in a book or the like. It does not contribute at all.

  The present invention provides a receipt advertisement issuance management method, a receipt advertisement issuance management method, and a receipt advertisement issuance management system that can further enhance the effect of advertisements published in books (hobby books, magazines, etc.). Objective.

  In the present invention, an advertiser posted on a book applies a receipt advertisement by designating a bookstore near his / her own store, etc., and the bookstore accepts the receipt advertisement so that a receipt advertisement is issued. The above-mentioned problem is achieved by making the purchaser in the vicinity of the advertiser's store more aware of the presence of the advertisement with respect to the advertisement posted on the website.

A receipt advertisement issuance management method according to a first aspect of the present invention includes an advertisement management system in which a store terminal of a plurality of bookstores, an advertisement application apparatus for applying for an advertisement, and an advertisement management server are connected via a communication network. The receipt advertisement issuance management method of (a) when the application for the issuance of the receipt advertisement is applied from the advertisement application device to the advertisement management server, and the designated book information is acquired at the store terminal of the designated bookstore, and application process to request to issue a record sheet advertisements from the bookstore of the shop terminal, the (b) advertisement management server, the advertisement reception processing unit performs authorization of applicant, application from the applicant who has the authority to register accept, and the application receiving step to publish on the advertisement management server the contents of the application to the shop terminal, in (c) the advertisement management server, advertising operation setting processing means More, due to the shop terminal of the specified bookstores, accepted the registration of the acceptance or rejection of the settings for line items, carry out the operation set for the issuance of a receipt advertising by the bookstore store terminal of which is the specified for acceptance has been a line item An acceptance processing step, and (d) when the information of the designated book is acquired by the communication means at the store terminal of the bookstore that has accepted the receipt advertisement, the acquired book information and store information are acquired by the advertisement management server. (E) In the advertisement management server, the receipt advertisement issuing means checks the advertisement database from the book information and the store information, and reads out the corresponding receipt advertisement information. and advertising information transmission step of transmitting to the terminal, (g) in the store terminal, the print control means, and print a receipt advertising information originating Characterized in that it comprises an advertisement issuance step of.

  According to this aspect, for example, an advertiser of a book may request a purchaser of a book on which the advertisement is posted to issue a receipt advertisement at a bookstore where the advertising effect is most likely to increase. it can. For example, if a receipt advertisement is issued to a purchaser of the book at a sales base such as an advertiser's store or a bookstore near the service base, it is considered that the advertising effect is great. Or you may designate the bookstore in the position where there are many buyers of the said book.

  In the receipt ad issuance management method according to another aspect of the present invention, in the application accepting step (b), an access authority for applying only to an advertiser who publishes an advertisement in a predetermined book or a publisher of the predetermined book It is characterized by giving. By allowing advertisements other than advertisers and the like, it is possible to eliminate many competing stores that are not carrying book advertisements from receipt advertisements and increase the value of book advertisements.

A receipt advertisement issuing method according to a first aspect of the present invention is a receipt advertisement issuing method for an advertisement management system including store terminals of a plurality of bookstores and an advertisement management server connected via a communication network. a) a sales information transmitting step of transmitting the book information acquired at the store terminal and the store information of the purchased bookstore from the store terminal to the advertisement management server; and (b) the store position search means in the advertisement management server from the store terminal. The location information of the purchase bookstore is obtained from the store information of the bookstore received, the location information of the advertiser posted in the book is obtained from the book information by the advertisement information search means, and the sales base is located near the purchase bookstore. or the advertiser extraction step of extracting an advertiser with service centers, in (c) the advertisement management server, the receipt ads issuing means, the extracted adjacent advertiser Reads the sheet advertising information, the advertising information transmission step of transmitting to the store terminal, characterized in that it comprises, advertisement issuance step of outputting by the (d) terminal, printer receipt advertisement information received.

  In this aspect, instead of accepting the application for advertisement in advance, the position information of the book advertiser and bookstore, and the receipt advertisement information for each advertisement are registered on the advertisement management server, and based on the book purchase information from the bookstore. Thus, the sales base or service base of the nearby advertiser is searched, and the receipt advertisement of the advertiser adjacent to the purchase bookstore is issued based on the search result. In the receipt advertisement issuance management method according to another aspect of the present invention, the step (b) is based on the store location information list storing the location information of a plurality of bookstores based on the store information of (b-1) bookstores. (B-2) Advertiser location information describing the location information of the advertiser's sales or service location for each book based on the book information and the location information of the purchase store And a step of extracting a sales base or a service base of an adjacent advertiser of the purchase bookstore from the list. Stores bookstore location information and advertiser sales / service location information for each book, and searches for and extracts from nearby bookstore sales / service locations of the purchased book from purchase bookstore information and book information. To do.

  A receipt advertisement issuance management method according to another aspect of the present invention is a receipt advertisement issuance method of an advertisement management system including store terminals of a plurality of bookstores and an advertisement management server connected via a communication network. a) a sales information transmission step of transmitting the book code of the purchased book and the store information of the purchased bookstore from the store terminal to the advertisement management server; and (b) the store corresponding to the store and the book code that transmitted the sales information in the advertisement management server. An advertisement information extracting step of extracting receipt advertisement information designated in advance, (c) an advertisement information transmitting step of transmitting the extracted receipt advertisement information to the store terminal, and (d) a receipt advertisement received at the terminal An advertisement issuing process for outputting information by a printing apparatus is provided. In this aspect, when the advertiser designates in advance a bookstore that seems to have many buyers of the book on which the advertisement is posted, based on the location conditions, etc., and the sales information is transmitted from the bookstore, the receipt advertisement Issue.

A receipt advertisement issuance management system according to a first aspect of the present invention is a receipt advertisement issuance in which a store terminal of a plurality of bookstores, an advertisement application apparatus for applying for an advertisement, and an advertisement management server are connected via a communication network. The advertisement management server is a system that issues a receipt advertisement under specified advertisement conditions when it is an application from an advertisement application device that has the application authority and information on the specified book is acquired at the store terminal of the specified bookstore. and the advertisement reception processing means for processing accepted the request for issuing of receipts ads for, accepts the acceptance or rejection of the receipt line items from the store terminal of the specified bookstore, for advertising that has been accepted the advertisement application, acceptance and shop and advertising operation setting processing means for performing the operation settings for running the ad in the shop terminal, of the specified from the shop terminal of accepting the bookstore books Distribution, and when receiving the bookstore information, acquires receipt advertisement information from the document flagged information and bookstore information, to determine if it matches the advertisement condition of the advertisement customer information and payment information are operating configuration, matches A receipt advertisement issuing means for transmitting advertisement information to be printed and issued to the store terminal when the store terminal is acquired with the communication means for performing data communication with the advertisement management server via the communication network. book information to confirm whether or not the specified book information, in the case of the specified book information, and sends the information of the book information and purchase the bookstore to the advertisement management server, advertisement from the advertisement management server An advertisement issuing means for acquiring information, and a print control means for printing the advertisement information acquired by the advertisement issuing means on a receipt or other print medium.

  The receipt advertisement issue management system according to another aspect of the present invention is characterized in that the member advertisement reception processing means, the advertisement operation setting means, and the receipt advertisement issue means are configured by physically different servers.

  In the receipt advertisement issuance management system according to another aspect of the present invention, the advertisement management server further stores position information of various bookstores, and provides position information of various bookstores upon request, A bookstore position search means for searching for a neighborhood bookstore of an address is provided.

According to the present invention, an advertisement publisher (advertiser or publisher) in a book applies for a receipt advertisement by designating a specific bookstore, and the bookstore accepts this, whereby a receipt advertisement is issued. Receipt advertisements are issued on a spot basis to purchasers of books carrying advertisements. With this system, when a bookstore near an advertiser's sales base or service provision base is designated, a receipt advertisement of the advertiser close to the bookstore can be issued to the customer who purchased the book. This makes it possible for the book purchaser to clearly recognize that there is an advertising store in the vicinity. Also, based on location conditions, etc., the advertiser will pre-designate a bookstore that seems to have many buyers of the book that posted the advertisement, and issue a receipt advertisement when sales information is sent from the bookstore By adopting such a configuration, it is possible to increase the efficiency of advertisements placed in books through receipt advertisements.

  This is because it is related to books, and since it originally provides nearby advertising information to customers who are highly interested in advertising products and services, it can be expected that the visit rate of customers will improve dramatically. means. For example, a person who purchases a gourmet magazine or motorcycle book would be very interested if he knew that there was a secret restaurant nearby or a small but unique bike shop. It can be shown that the customer attraction effect of this system is great. Furthermore, it is possible to expect a stronger attracting effect by strongly appealing to customers the advantages of the store such as discounts and specialties depending on the contents of the receipt advertisement. This provides much higher cognitive power than readers who read a book and accidentally find an advertisement, and can expect a high advertising effect. In addition, there is an effect of inviting the insertion of advertisements by setting rules such as giving priority to advertisements for local competitors that have been applied early.

  The best mode for carrying out the present invention will be described with reference to the drawings. 1 and 2 show a schematic configuration of a receipt advertisement issue management system according to an embodiment of the present invention. FIG. 1 and FIG. 2 show the same system configuration example, but the system configuration example 1A of FIG. 1 applies for a receipt advertisement based on a request from the advertiser's advertisement application devices 60a to 60n, and accepts a bookstore ( 2 shows a detailed configuration example of the web server 10 that performs (advertisement operation setting).

  An advertiser is a person who places an advertisement in a book, and there are a plurality of advertisers for each book. In FIG. 1, advertisers of three types of books 60 to 62 are illustrated, and a dashed ellipse indicates a set of advertisers placing an advertisement on one book. In this specification, for the sake of convenience, the description will focus on the advertisers A to N that place advertisements on the book 60, but the same applies to other books.

  On the other hand, the system configuration 1B of FIG. 2 is based on the purchased book information and customer information from the store terminals 67a to 67p of the bookstore after completion of the operation setting of the receipt advertisement, and the receipt related to the bookstore. The example of a structure of the gateway server 20 which transmits advertisement information to the store terminals 67a-67p of a bookstore is shown in detail.

  Note that both the Web server 10 and the gateway server 20 shown in FIGS. 1 and 2 constitute the “advertising management server” of the present invention. It may be a server. In the present specification, an example in which both are configured separately is shown.

  In the figure, the networks 65 and 66 may be any communication network including the Internet, a public communication network, a dedicated line (including a pseudo network such as VPN), a telephone line network, and the like. Furthermore, the networks 65 and 66 may be the same. In this case, the Web server 10 and the gateway server 20 are connected to the same network. Alternatively, the gateway server 20 may be directly connected to the web server 10 and a predetermined process may be performed at the back end of the web server 10. Furthermore, it is good also as a structure which divides and handles the store terminals 67a-67p of each bookstore by several gateway server 20, and performs a distributed process. Here, the store terminal device can be constituted by a payment terminal device such as a POS terminal.

<1. Application for receipt advertisement and operation setting>
In this system, the advertisers of the books 60 to 62 apply for a receipt advertisement to the Web server 10 by designating the books 60 to 62 in which the advertisements are posted and a bookstore where the advertisement is desired to be issued. In FIG. 1, advertisement application devices 60 a to 60 n of advertisers A to N of a book 60 are shown. Advertisers A to N apply for receipt advertisements using the advertisement application devices 60a to 60n. At that time, the advertiser designates a book store close to his / her merchandise store (sales base) or service provider (service base) as a receipt advertisement issuing store. Or you may designate the bookstore in the position where there are many buyers of the said book.

  In the following description, unless there is a specific need to clarify that it is an advertiser or a designated bookstore, the application device that requests the advertisement is simply referred to as an “application device”, and the bookstore ( A store terminal of a bookstore designated by the advertiser when applying for a receipt advertisement is referred to as a “store terminal”.

  The advertisement application apparatuses 60a to 60n and the Web server 10 are connected by a communication network 65. An application for an advertisement by an advertiser and an acceptance of a receipt advertisement by a designated bookstore are transmitted from the advertisement application apparatuses 60a to 60n to the communication network. This is performed by accessing the Web server 10 via 65. The advertisement application devices 60 a to 60 n do not have to be special, and may be any computer that is connected to the communication network 65 and can access the Web server 10. The bookstore store terminals 67a to 67p have two types: a function as a management device that performs processing to accept or reject an application, and a function as a checkout terminal that prints a receipt advertisement during checkout processing of a purchased book. These two functions may be provided in separate devices, but both functions may be provided in one device. In the present specification, description will be made assuming that one store terminal has both functions.

  The Web server 10 includes communication control means 11, server control means 12, Web page control means 13, advertisement reception processing means 14, advertisement operation setting means 15, bookstore location search means 16, and management database 17. The communication control unit 11 preferably has various functions on the Internet security such as a firewall. The web page management unit 13 controls an advertisement reception screen, an operation setting reception screen, and the like. The advertisement acceptance processing means 14 executes a process for accepting an application from an advertiser's advertisement application device that requests a receipt advertisement. The advertisement operation setting means 15 receives an input indicating whether or not the operation setting is permitted from the bookstore requested for the receipt advertisement, and executes an operation setting registration process or an operation denial registration process.

  The bookstore location information report search means 16 provides the bookstore location information when the advertiser designates the bookstore. The location of the bookstore is stored in the management database 17 and provides a list of bookstores, address data, and map information upon request. The management database 17 also stores various data such as operation conditions such as operation-set advertisements, bookstores set for operation, and receipt advertisement issuance history.

  The Web server 10 is connected to the gateway server 20 via the communication network 66, and is further connected to the checkout terminals 62 a to 62 n of the bookstore set 67. The advertisement or the like that has been set in operation is promptly transferred to the gateway server 20. The gateway server 20 will be described later with reference to FIG.

  FIGS. 3 to 5 show examples of receipt advertisement application and operation setting processing procedures by the Web server 10. As shown in FIG. 3, the setting registration process of the Web server 10 includes an application reception process (S100) and an operation setting process (S110). When there is an application from an advertiser who desires a receipt advertisement or the like, the advertisement reception processing means 14 performs an application reception process (S100). In the application for advertisements, the advertiser designates a bookstore (issue bookstore) that requests printing of advertisements. If no bookstore is specified, all bookstores are specified. When the application acceptance process is completed, the application is disclosed on the Web server 10. Based on this, the bookstore that has received the advertisement request sets whether to accept the advertisement request. If there is an approval for the advertisement request from the issuing store, an operation setting process is performed (S110).

<1-1 Receipt processing for receipt advertisement>
An application for a receipt advertisement is made by an advertiser accessing the Web server 10 from the advertisement application devices 60a to 60n. The book publisher 68 or an administrator of the system may make an application based on an advertiser's request. For the application, specify the following items.
(1) Information specifying the advertiser (ID number, etc.), bookstores that wish to issue receipts, number of distributions, and distribution conditions such as the advertisement period (2) advertisement design such as printed contents and designs of receipt advertisements,
(3) It is also possible to specify target customer conditions such as age group and gender to be solicited to the store and distribution time zone.

  When there is an application, the advertisement reception processing means 14 of the Web server 10 attaches an ID number to the advertisement and registers various advertisement conditions. FIG. 4 is a flowchart showing an example of an advertisement application process procedure in the process step S100 of FIG. This process is executed by the advertisement reception processing means 14 and the bookstore position searching means 16 in the Web server 10. When there is an application for a receipt advertisement from any one of the advertisement application apparatuses 60a to 60n and a predetermined authentication by ID number verification or the like is completed (S101; Yes), login is permitted. When there is a request for bookstore information (S102; Yes), the bookstore location information is read out and transmitted to the requested advertisement application devices 60a to 60n (S103). After transmission (S103) or when there is no request for bookstore information (S102; No), the specification of the advertising conditions exemplified as the above (1) to (3) is accepted (S104). When the specification of the advertisement condition is completed (S104; Yes), the input advertisement condition and the like are registered in the management database 27 together with the advertisement ID number and the advertisement store information (S106), published on the Web page (S107), and the process is terminated.

<1-2 Operation setting process>
Next, a setting (operation setting) as to whether or not to accept the receipt advertisement request is performed by the bookstore designated as the bookstore that desires the receipt advertisement (S110 in FIG. 3). Access to the Web server 10 for accepting or rejecting the receipt advertisement is performed based on the management terminal function of the store terminals 67a to 67p of the bookstore. This procedure at the bookstore can also be entrusted to the publisher or the system administrator. FIG. 5 shows an example of operation setting processing (S110) in the Web server 10. This process is performed by the advertisement operation setting means 15.

  When there is an access request for accepting or rejecting the receipt advertisement from the store terminals 67a to 67p of the designated bookstore, and a predetermined ID or the like is input, login to the Web server 10 is permitted (S111; Yes). When logged in, the advertisement operation setting means 15 reads out the advertisement list of the receipt advertisement request for the bookstore, and transmits it to the logged-in store terminals 67a to 67p together with the advertisement ID number, the advertisement condition information, and the advertisement design (S112).

  In the store terminals 67a to 67p that have received the advertisement list, the received list is displayed together with the advertisement ID number, advertisement conditions, and advertisement design, and is confirmed by a bookstore manager. After confirming the advertisement conditions and the advertisement design, the manager in charge determines whether or not to accept the receipt advertisement, and transmits approval / disapproval information to the Web server 10.

  When the Web server 10 receives the approval / disapproval information by the person in charge of management (S113), it is confirmed whether the approval / disapproval for the advertisement list is completed (S114), and the approval / rejection process is continued until the approval / disapproval ends (S114; No). When the approval / disapproval information is received (S114; Yes), the operation setting is registered for the approved advertisement or the like (S115). Receipt advertisement information (advertisement ID number, advertisement conditions, etc.) such as an advertisement set for operation is immediately transferred to the gateway server 20 (S117).

  This advertisement information is transferred to the gateway server 20 in the actual operation. When the Web server 10 determines the issuance conditions of advertisements and the like, the access is concentrated on the Web server 10, the load increases, and the processing speed is increased. If there is no problem with these points, the Web server 10 may be configured to have all the functions of the gateway server 20. In the store terminals 67a to 67p, based on the received book information, it is confirmed whether or not the book has been set for operation during the book settlement process.

  The operation setting process does not have to be a special terminal, and may be any computer that is connected to the communication network 65 and can access the Web server 10. It is also possible to use a terminal other than the store terminals 67a to 67p, such as a general-purpose PC.

<2. Issuance of receipt advertisement>
Next, a receipt advertisement issuing process at the bookstore will be described. The receipt advertisement is issued by the store terminals (settlement terminals) 67a to 67p of each bookstore and the gateway server 20. FIG. 2 illustrates a connection form between the store terminals (settlement terminals) 67 a to 67 p and the gateway server 20 and a schematic configuration of the gateway server 20.

<2-1 Example of Gateway Server Configuration>
The gateway server 20 includes a communication control unit 21, a control unit 22, an advertisement information search unit 23, a receipt advertisement issuing unit 24, an advertisement performance totaling unit 25, and an advertisement database 26.

  When the advertisement information search means 23 receives customer information or the like from the store terminals (settlement terminals) 67a to 67p of the bookstore set 67, it is determined whether or not there is a receipt advertisement for which operating conditions are set, and whether or not it is a predetermined advertisement. Determine whether the condition is met. If there is a corresponding receipt advertisement, the advertisement issuing means 24 reads the corresponding receipt advertisement content (advertisement information) from the advertisement database 26 and transmits the advertisement information to the bookstore. The advertisement result totaling means 25 records the receipt advertisement issuance history and totals data. The advertisement database 26 stores advertisement conditions, advertisement history data, advertisement aggregate data, and the like so as to be searchable.

<2-2 Example of configuration of settlement terminal and its settlement process>
FIG. 6 illustrates a functional block diagram according to one embodiment of the store terminals 67a to 67p. In FIG. 6, only the payment terminal function (including the advertisement issuing function) of the store terminal 67a is shown, and the management function is not shown. The store terminal 67a includes, for example, a POS server 80 that manages a POS terminal device 70 alone or a plurality of POS terminal devices 70. The POS terminal 70 may be a single settlement apparatus that does not include the POS server 80, or may be a settlement register that does not include the POS function. However, it is necessary to be connected to the external communication network 66 and have a function of performing data communication and to have a printer 85 such as a receipt printer. It is also desirable to have a barcode scanner 86.

  The POS terminal device 70 includes an internal communication unit 72 that performs data communication with the POS server 80, a settlement processing unit 73 that performs a settlement process for purchased products, a scanner control unit 74, a print control unit 75, and advertisement information received from the gateway server 20. Based on this, there are provided an advertisement issuing means 76 for printing an advertisement, an external communication means 77 for performing data communication with the gateway server 20, and a peripheral device communication means 78 for transmitting and receiving data between the barcode scanner 86 and the printer 85.

  When the book to be purchased is presented, the book code is read by the barcode scanner 86. The settlement processing unit 73 acquires a book price and book data from the POS server 80 based on the read book code, and performs a settlement process.

  FIG. 7 shows an example (S300) of the receipt advertisement issuance processing procedure of the store terminal. An example of receipt advertisement issuance processing will be described with reference to FIGS. The book code is also transmitted to the advertisement issuing means 76, and it is verified whether or not the book is the subject of the receipt advertisement stored internally. If there is a purchased book (S301; Yes), the advertisement issuing means 76 makes an access request to the gateway server 20 (S302), and the information corresponding to the book information, bookstore information, and advertisement conditions is externally transmitted. It transmits to the gateway server 20 through the communication means 77 (S303).

  When the receipt advertisement information is received from the gateway server 20 (S304), the advertisement issuing unit 76 transmits the receipt advertisement information to the print control unit 75. The print control means 75 prints the received advertisement information on a receipt or other print medium 90 using the printer 85 (S305). The receipt advertisement information can be printed together with the settlement information on the rate, or can be printed and issued by a printer different from the receipt. The contents of the advertisement can be printed, for example, event information such as special sales, discount information, discount coupons, product redemption coupons, introduction of new products (new menu), expertise, product lineup, differentiation information from other stores, etc. It is.

  If the receipt advertisement information includes image information, it takes time for data communication. Therefore, the image data is transferred from the gateway server 20 to the store terminals 67a to 67p in advance and stored in the POS terminal device 70. It is also possible to configure so as to keep them. In addition, the gateway server 20 and the POS terminal 70 may be configured to perform data communication via the POS server 80 instead of performing direct data communication. Furthermore, the function of the gateway server 20 can be incorporated into the store terminal or the POS server.

<2-3 Advertising Issuance Processing Procedure by Gateway Server>
FIG. 8 shows an example of a basic processing procedure for issuing an advertisement by the gateway server 20. An advertisement issuing process (S200) based on book purchase information from the designated store terminals 67a to 67p and an advertisement history counting process (S210) are basic processing contents.

<2-3-1 Advertisement Issuance Processing Procedure>
FIG. 9 is a flowchart illustrating an example of a processing procedure of the advertisement issuance processing (S200) of the gateway server 20. When there is a connection request from any of the checkout terminals 62a to 62n (S201: Yes), the connection is accepted, and the advertisement information search means 23 receives the book code, bookstore number, other advertisement condition information, etc. of the purchased book. (S202). Next, based on the received book information, bookstore information, and advertisement conditions, receipt advertisement information matching these conditions is searched and acquired (S203). When the corresponding receipt advertisement information is acquired, the information is transmitted to the store terminals 67a to 67p that transmitted the book information (S204), and the history data is transmitted to the Web server 10 for the advertisement result aggregation.

<2-3-2 Aggregation processing of advertisement results>
The advertisement performance totaling means 25 periodically totals how much receipt advertisements have been issued at which bookstore. You may comprise so that the analysis report for every store and a book may be output. These advertisement results serve as basic data for a predetermined fee to be paid to the bookstore, as well as data when publishers solicit advertisements for books. In addition, it becomes an analysis material of advertising effectiveness of advertisers and publishers, and an important material for better advertising. It is also possible to adopt a configuration in which the billing of the advertisement fee for the advertiser is changed based on the advertisement issuance record. Based on the tabulation, it is possible to give the bookstore a willingness to accept the receipt advertisement by paying a predetermined fee to the bookstore. Such calculation of fees and the like can be performed by the gateway server 20 or the Web server 10 using a known conventional technique.

<Other embodiments>
In the above-described embodiment, the configuration is shown in which an advertiser or the like applies for a receipt advertisement on the Web server 10 and the bookstore accepts it. However, instead of registering nearby advertisers in advance, it is possible to use a system configuration that searches for nearby advertisers for the purchased book and issues receipt advertisement information when paying for the product. Is possible. Such a system includes an advertiser list for each book on the database of the advertisement management server, location information for the advertiser's sales base and service base, location information for the bookstore accepting the receipt advertisement, and a receipt for each advertiser. The advertisement information is registered, and based on the purchased book information and the bookstore information from the store terminals 67a to 67p, the receipt information of the advertiser of the book adjacent to the purchased bookstore is searched and stored in the store terminals 67a to 67p. This can be realized by transmitting.

1 is a diagram showing a schematic configuration of an advertisement management system according to an embodiment of the present invention, centering on a configuration of a Web server. It is a figure which shows the schematic structure of the advertisement management system similar to FIG. 1 concerning one Embodiment of this invention centering on the structure of a gateway server. It is a flowchart which shows the basic process sequence of the setting registration of the advertisement by the Web server used as a premise which issues an advertisement etc. by an issuing store. It is a flowchart which shows an example of the advertisement application process sequence by a web server. It is a flowchart which shows an example of the operation setting process by a web server. It is a functional block diagram concerning one embodiment of a store terminal. It is a flowchart which shows an example of the receipt advertisement issue processing procedure of a shop terminal. It is a flowchart which shows an example of the basic processing procedure of a gateway server. It is a flowchart which shows an example of the process sequence of the advertisement issue process of a gateway server.

Explanation of symbols

1A, 1B Advertisement management system 10 Web server 11 Communication means 12 Web server control means 13 Web page management means 14 Advertisement reception processing means 15 Advertisement operation setting means 16 Bookstore location search means 17 Management database 20 Gateway server 21 Gateway communication control means 22 Gateway Server Control Unit 23 Advertising Information Retrieval Unit 24 Receipt Advertisement Issuing Unit 25 Advertising Performance Totaling Unit 26 Advertising Database 60-62 Aggregate of Advertisers per Book 60a-60n Advertising Application Device 65, 66 Communication Network 67 Collection of Bookstores 67a-67p Shop terminal of bookstore 68 Advertising application device of publishing company 70 POS terminal device 80 POS server 85 Printer 86 Bar code scanner 90 Receipt advertisement printed matter

Claims (7)

A receipt advertisement issue management method of an advertisement management system in which a store terminal of a plurality of bookstores, an advertisement application device for applying for an advertisement, and an advertisement management server are connected via a communication network,
(A) When the advertisement application device applies to the advertisement management server for issuance of a receipt advertisement and the information of the designated book is acquired at the store terminal of the designated bookstore, the receipt advertisement is received from the store terminal of the bookstore. An application process requesting to issue
(B) In the advertisement management server, the admission processing means performs the authority authentication of the applicant, accepts and registers the application from the authorized applicant, and stores the contents of the application to the store terminal. Application acceptance process to be published on the advertisement management server,
(C) In the advertisement management server, the advertisement operation setting processing means accepts registration of acceptance or rejection setting for the advertisement application by the store terminal of the designated bookstore, and the designated bookstore for the accepted advertisement application. An acceptance processing step for setting up the operation for issuing a receipt advertisement at a store terminal of
(D) In the store terminal of the bookstore that has accepted the issuance of the receipt advertisement, when the information on the designated book is acquired by the communication means, the acquired book information and store information are managed in the advertisement management. A sales information sending process to send to the server;
(E) In the advertisement management server, the receipt information issuing step of checking the advertisement database and reading out the corresponding receipt advertisement information from the book information and the store information by the receipt advertisement issuing means, and transmitting it to the store terminal;
(G) In the store terminal, an advertisement issuing step of printing and issuing the receipt advertisement information by a print control unit;
A receipt advertisement issuance management method comprising:   2. The application accepting step (b) provides an access authority for the application only to an advertiser who publishes an advertisement in a predetermined book or a publisher of the predetermined book. Receipt advertisement issuance management method. A receipt advertisement issuing method of an advertisement management system comprising store terminals of a plurality of bookstores and an advertisement management server connected via a communication network,
(A) a sales information transmission step of transmitting the book information acquired at the store terminal and the store information of the purchase book store from the store terminal to the advertisement management server;
(B) In the advertisement management server, the bookstore position search means acquires position information of the purchased bookstore from the store information of the bookstore received from the store terminal, and the advertisement information search means acquires the book information from the book information. An advertiser extraction step of obtaining information of the advertisers posted and extracting an advertiser having a sales base or a service base near the purchase bookstore;
(C) In the advertisement management server, the receipt advertisement issuing means reads out the extracted advertiser's receipt advertisement information and transmits it to the store terminal;
(D) In the terminal, an advertisement issuing step of outputting the received receipt advertisement information by a printing device;
A receipt advertisement issuing method comprising: The advertiser extraction step (b)
(B-1) acquiring the location information of the purchase bookstore from a store location information list storing location information of a plurality of bookstores based on the store information of the bookstore;
(B-2) Based on the book information and the location information of the purchase store, from the advertiser location information list describing the location information of the advertiser's sales base and service base for each book, Extracting, and
The receipt advertisement issuing method according to claim 3 , further comprising: A receipt advertisement issuing system in which a store terminal of a plurality of bookstores, an advertisement application device for applying for an advertisement, and an advertisement management server are connected via a communication network.
The advertisement management server
A request for issuing a receipt advertisement for issuing a receipt advertisement under a predetermined advertisement condition when the information on the designated book is obtained at the store terminal of the designated bookstore is an application from the advertisement application apparatus having an application authority. An ad reception processing means for receiving,
An ad operation setting process for accepting acceptance or rejection of the receipt ad application from the store terminal of the designated bookstore and performing operation settings for operating the ad at the store terminal of the accepted store for the ad that has been accepted. Means,
When the designated book information and bookstore information are received from the store terminal of the accepted bookstore, receipt advertisement information is acquired from the book information and the bookstore information, and customer information and checkout information are set for the operation. A receipt advertisement issuing means for determining whether or not the advertisement condition of the advertisement is matched, and transmitting advertisement information to be printed and issued to the store terminal when the advertisement condition is matched;
With
The store terminal
Communication means for performing data communication with the advertisement management server via the communication network;
It is confirmed whether or not the acquired book information is the designated book information. If the book information is designated book information, the book information and purchase bookstore information are transmitted to the advertisement management server, and the advertisement An advertisement issuing means for acquiring advertisement information from the management server;
Print control means for printing the advertisement information acquired by the advertisement issuing means on a receipt or other print medium;
Comprising
A receipt advertisement issuance management system characterized by the above. 6. The receipt advertisement issuance management system according to claim 5, wherein the member advertisement reception processing means, the advertisement operation setting means, and the receipt advertisement issuing means are configured by physically different servers. The advertisement management server further stores location information of various bookstores, provides location information of various bookstores according to a request, or has a bookstore location search means for searching for a bookstore with a predetermined address. The receipt advertisement issue management system according to claim 5 or 6 , characterized in that

Images