KR20000024159A - Commodity sale method appearing movie or broadcasting in internet website - Google Patents

Abstract

PURPOSE: A method for marketing products displayed on TV or film is provided to make it easier for consumers to purchase the products by providing information and making it possible for consumers to shop as well in an internet site. CONSTITUTION: A method for marketing products displayed on TV or film is provided, in which a plurality of pictures of at least one broadcasting program or film which has a marketing and advertizing effects is selected and stored in an internet site, and detailed information comprising at least one out of an enlarged picture of the product, specifications of the products, a using method, size, color, etc is linked with the pictures and stored.When an internet user selects one of the pictures representing a broadcasting program or film having an advertizing effects, a plurality of pictures related to the broadcasting program or film are displayed. And one of the pictures related to the broadcasting program or film is selected and displayed in enlarged form, and the products on the enlarged pictures are displayed as well. When the internet user selects desirable products on the enlarged pictures, transaction pictures having detailed information of the products and a means for transaction is displayed.

Description

Commodity sale method appearing movie or broadcasting in internet website}

The present invention relates to a product selling method, and more particularly, to a method for selling a product appearing in a movie or a broadcast through the Internet.

Star marketing is booming, and the public's explosive interest and desire to buy are generating interest in celebrity-related products and props appearing in dramas.

While there are a lot of inquiries about the drama and movie props and where to buy them by telephone, they are not able to meet their needs due to realistic constraints.

The technical problem to be achieved by the present invention is to show the screen of the movie / broadcast program and connect it to the shopping, the product appearing in the movie or broadcast via the Internet to increase the customer satisfaction and convenience by enabling shopping at the same time to provide information To provide a sales method.

1 is a flowchart illustrating a method of selling a product featured in a movie or a broadcast through the Internet according to the present invention.

2 is a view illustrating an important scene of a TV drama as an example of a screen displayed on an Internet website.

3 is another embodiment of a screen displayed on an Internet website, and displays an important scene of a movie.

In order to solve the above technical problem, a method of selling a product appearing in a movie or a broadcast through the Internet according to the present invention is a method of selling a broadcast program or a movie appearance product on an Internet website, wherein the Internet website includes at least one broadcast program / Select and store a plurality of screens having an advertisement effect in a movie, and display detailed information including one or more of an enlarged screen, a description of a product, a method of use, dimensions, colors, and other information of products appearing on the screen. (A) if any one of the at least one program / movie is selected by a user connected to the Internet website, displaying a plurality of screens having an advertisement effect among the selected program / movie. step; (b) if any one of the plurality of screens is selected, enlarging and displaying the selected screen, and simultaneously displaying a product appearing on the enlarged screen; And (c) displaying the detailed information about the product and a transaction screen that can be purchased when a product desired by the user is selected on the enlarged and output screen.

In addition, the screen may be configured as a still image or a moving picture of the screen having an advertising effect in the broadcast program / movie.

In addition, when the screen is a video, the user selects a desired product after stopping the screen.

In addition, the step (b) is characterized in that it further comprises the step of displaying a partially enlarged screen around each product, if there are several products on the selected screen.

Hereinafter, the present invention will be described in detail with reference to the accompanying drawings.

1 is a flowchart illustrating a method of selling a product featured in a movie or a broadcast through the Internet according to the present invention.

First, a screen and a film having strong PPL (Product Placement) elements are selected from various broadcast programs / movies and are provided through an internet website (step 110).

That is, a plurality of screens having an advertisement effect are selected and stored among at least one broadcast program / movie on the Internet website, and the enlarged screen, product description and usage method, dimensions, colors and other information of products appearing on the screen. Detailed information including at least one of the information is stored in link with the goods.

Here, the screen linked to the Internet website constitutes a screen having an advertisement effect in the broadcast program / movie as a still image or a video. If the screen is a video, the user selects a desired product after stopping the screen.

If any one of the at least one broadcast program / movie is selected by a user connected to the Internet website, a plurality of screens having an advertisement effect among the selected broadcast program / movie are displayed (step 120).

If any one of the plurality of screens is selected, the selected screen is enlarged and displayed, and at the same time, a product appearing on the enlarged screen is displayed (step 130).

If there are multiple products on the selected screen, a partially enlarged screen is displayed centering on each product.

When the desired product is selected on the enlarged and output screen, detailed information about the product and a transaction screen that can be purchased are displayed (step 140).

2 is a view illustrating an important scene of a TV drama as an example of a screen displayed on an Internet website.

Reference numeral 210 selects and displays a plurality of dramas having strong PPL (Product Placement) elements among TV dramas.

Reference numeral 220 displays at least one screen on which a product appears in the selected drama when one of the plurality of dramas is selected.

In reference numeral 230, when any one of the screens on which the product appears is selected, the selected screen is enlarged and displayed, and at least one or more pictures of the product appearing on the enlarged screen are displayed at a predetermined position.

Reference number 240 displays detailed information of the product selected on the enlarged screen. That is, an enlarged picture of the selected product, a product description and utilization method, a shopping cart add and other detailed information are displayed.

3 is another embodiment of a screen displayed on an Internet website, and displays an important scene of a movie.

Reference numeral 310 designates and displays a plurality of movies with strong PPL (Product Placement) elements among the movies.

Reference numeral 320 displays at least one screen on which a product appears in the selected drama when one of the plurality of movies is selected.

In the reference numeral 330, when one of the screens on which the product appears is selected, the selected screen is enlarged and displayed, and at least one or more pictures of the product appearing on the enlarged screen are displayed at a predetermined position.

Reference number 340 displays detailed information of the product selected on the enlarged screen. That is, an enlarged photograph of the selected product, a product description and a method of use, a shopping cart add and other detailed information are displayed.

In addition, it is possible to sell a product through the Internet website in the same manner using the celebrity coordination photos.

The drawings and specification are merely exemplary of the invention, which are used for the purpose of illustrating the invention only and are not intended to limit the scope of the invention as defined in the appended claims or claims. Therefore, those skilled in the art will understand that various modifications and equivalent other embodiments are possible from this. Therefore, the true technical protection scope of the present invention will be defined by the technical spirit of the appended claims.

According to the present invention, by showing the screen of the movie / broadcast program through the Internet website and connected to the shopping, the first increase in the possibility of real transaction with the increase of interest through the drama / movie, and the second wonder about the program / movie appearance products Third, the experience effect through the actual placement and product wearing and the product can satisfy the information about the generation's fashionable products and the purchase desire. Fourth, the promotion effect on the sponsored products and the sales income and the broadcasting program / movie Promotion is possible.

Claims (5)

In the method of selling broadcast programs or movie products on the Internet website, The internet website is Select and store a plurality of screens having saleability and advertisement effect among at least one broadcast program / movie, and display one or more of the enlarged screen, product description and usage method, dimensions, colors, and other information of products appearing on the screen. Link to and store detailed information including the product, (a) if any one of the at least one program / movie is selected by a user connected to the Internet website, displaying a plurality of screens having an advertisement effect among the selected program / movie; (b) if any one of the plurality of screens is selected, enlarging and displaying the selected screen, and simultaneously displaying a product appearing on the enlarged screen; And (c) when a product desired by the user is selected on the enlarged and output screen, displaying detailed information about the product and a transaction screen that can be purchased; How to sell your product. The method of claim 1, wherein the screen is Method for selling a broadcast program or a movie appearing product on an Internet website, characterized in that the image having an advertising effect in the broadcast program / movie consisting of a still image. The method of claim 1, wherein the screen is Method for selling a broadcast program or a product appearing on the Internet website, characterized in that the video program comprises a screen having an advertising effect in the broadcast program / movie. The method of claim 3, If the screen is a video, the method of selling a broadcast program or movie appearance product on the Internet website characterized in that the user selects the desired product after stopping the screen. The method of claim 1, wherein step (b) If there are multiple products on the selected screen, displaying a partially enlarged screen centering on each of the products.