KR20020007704A - Method for Selling Goods in a On-Line - Google Patents

Abstract

PURPOSE: A method for selling an on-line commodity is provided to enable a buyer to buy a fashion commodity which was put on by a specific broadcaster through an auction or to buy a similar fashion commodity as a desired color and size. CONSTITUTION: A buyer who wishes to buy a fashion commodity which was put on by a specific broadcaster visits a commodity selling site by inputting a URL address of the commodity selling site(402). A web server checks whether the buyer is a member or not(404). The member(buyer) selects a broadcaster and selects a menu with respect to a buying process(408). The web server decides whether the selected menu is an auction(410). If the selected menu is an auction, a page for a general auction process is displayed. The buyer participates in an auction according to a procedure on the displayed page(412). The web server decides whether a bidding amount of money of the buyer is succeeded(414). If a bidding amount of money of the buyer is succeeded, the buyer deposits a contract price to a financial institution as a bank(416). The web server transmits the corresponding fact to a manufacturing company and a delivery company, and requests a delivery of the corresponding company to a delivery person(424). The delivery person delivers the commodity and the buyer checks and receives the commodity(426,428).

Description

How to Sell Online Goods {Method for Selling Goods in a On-Line}

The present invention relates to an online product selling method, and more particularly, fashion products (for example, clothing, accessories, etc.) worn by a specific broadcaster and similar fashion products produced by different colors and sizes to be worn by a specific broadcaster. Fashion products are sold through online auctions, and similar fashion products are sold through online purchase.

In general, electronic commerce refers to commerce using an information and communication network such as the Internet, and electronic commerce may be classified into electronic commerce between organizations (corporate and government) and electronic commerce between companies and consumers according to related entities. EDI (Electronic Data Interchange) is mainly used for inter-organizational commerce, and industry at the Light Speed (CALS) is expanded to electronic commerce, which is the concept of inter-organizational transaction, as the system is completed. E-commerce between companies and consumers is being implemented based on web-based advertising, virtual shops, and electronic payments with the activation of the global network, the Internet-based EC. Therefore, e-commerce is a broad concept that includes not only daily transactions involving flow of funds, but also marketing, advertising, logistics, and services.

Since the Internet can be accessed at any time anywhere in the world, marketing activities using the Internet have no spatial and time constraints, and interactive communication is possible because they can receive direct responses from consumers. In addition, since people who enter the Internet site can be classified into several characteristics according to the characteristics of the site, companies can target marketing to the target group, and consumers' e-mail address and their direct response are interactive. Because it can collect, it provides the advantage of one-to-one marketing. This is difficult to achieve in marketing using mass media. In general marketing activities of the industrial society, it is necessary to pay a very large amount of money and time to select and target the target group. There is an advantage that it can.

In general, Internet-based e-commerce includes buyers who want to purchase a product, general information about the product such as a list of goods and price of the product, and a seller who wants to sell a product selling site and a product configured to perform all the procedures of the e-commerce smoothly. consist of.

First, buyers and sellers register on the Internet, and entrepreneurs or sellers who operate product sales sites (if the sellers operate their own product sales sites) need to know all the information about sellers who want to sell their products: Register sales volume, payment method, and personal information on the product sales site.

When a buyer visits a merchandise sales site to purchase a merchandise, the merchandise sales site sends a homepage to the buyer. Here, in order for the buyer to visit the homepage of the product selling site, the buyer must enter a Uniform Resource Locator (URL) of the web browser. The home page is the first place to access your web tool when you use it, and nowadays it is being translated to "Internet address used on the web." Since the home page is composed of hypertext, clicking a link point on the screen with a mouse allows you to jump to the corresponding page or another server. One of the advantages of the web is that even individuals can provide some information to the world. In order to create a home page, a web server must be installed on its host. The home page is written in a computer language called "HyperText Markup Language" (HTML).

When the product sales site inputs a URL, the product selling site checks the buyer's address and transmits the homepage to the buyer's browser. When a purchaser orders a product to purchase based on the transmitted homepage, the product sales site analyzes the data on the order application and processes the order. The order processing result is sent to the buyer and seller by the product sales site.

However, such a general internet-based e-commerce has a number of problems. First, since products handled by general Internet-based e-commerce deal with uniform products, it is not appropriate to sell fashion products sensitive to individual personality and fashion such as clothing or accessories that value rare value in general Internet-based e-commerce. not. Second, it is difficult to buy immediately when you want to buy fashion products worn by their favorite broadcasters. That is, even if there is a fashion product they want through TV broadcasting, it is not easy to purchase it, and even if not worn by a particular broadcaster, it is difficult to acquire the information of the fashion product when trying to purchase the same product.

Accordingly, the present invention has been made to solve the conventional problems as described above, the object of the present invention is to purchase a fashion product worn by a particular broadcaster through the auction or purchase similar fashion products even if the auction is not auctioned To provide a way to sell online products that can be purchased in the desired color and size.

Another object of the present invention is to discuss the online broadcaster, the coordinator and the designer to produce a fashion product suitable for the personality and fashion style of the broadcaster to inspire buyers to buy, and improve the image of the broadcaster online method To provide.

1 is a configuration diagram of an online merchandise selling service according to the present invention;

2 is a block diagram showing the configuration of an online goods sales system according to the present invention;

3 is a flow chart illustrating a product manufacturing process according to the present invention;

4 is a flowchart illustrating the operation of the online product selling method according to the present invention.

♣ Explanation of symbols for the main parts of the drawing ♣

70: Client 80: Internet

90: web server 92: server program

94; Handler 100: Database Server

110: courier system

In order to achieve the above object, the present invention provides a method for selling online goods through electronic commerce using an information and communication network such as the Internet. Posting information of the fashion product on the site; Selecting a purchase method for the fashion product; And selling fashion goods worn by the broadcaster to the buyer through an auction procedure, and selling fashion goods similar to the fashion goods worn by the broadcaster to the buyer through a general purchasing procedure.

Hereinafter, a preferred embodiment of an online product selling method according to the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram of an online product sales service according to the present invention, the site manager 10, the manufacturer 20, the homepage 30, the buyer 40, financial institutions 50, courier companies of 60 The organic product sales service is provided by organic cooperation.

Broadcasters appearing in the present specification includes not only general airwave broadcasting but also cable TV broadcasting and internet broadcasting, such as talents, singers, dancers, who appear in broadcasts that the general public receives using a receiving device such as a television or a computer, Used as a concept that includes reporters, announcers, etc.

The site manager 10 first establishes a product selling site for selling fashion goods worn by a specific broadcaster through auction or purchase and registers the product on the Internet, and the homepage for using the product selling site for general Internet users (30). ). In addition, the personal information of the buyer 40 is managed and used for future sales information, and the overall flow of the online product sales service is managed. The site manager 10 is preferably equipped with a variety of fashion products in order to publicize the popular broadcaster, and promote the product so as to inspire the purchaser's desire to buy. The manufacturer 20 produces a product based on a design designed by a broadcaster, a coordinator, and a designer. The manufacturer 20 provides information about the manufactured product to the site manager 10, and at the request of the site manager 10. The manufactured goods are supplied to the courier company 60. The product design is designed to fit the concept of advertisement, drama, show, etc. to be broadcasted by the broadcaster and the personality of the broadcaster and the currently popular style, and the quantity, size and color of the product can maximize the rare value of the product. It is preferable to manufacture within the range. The product information provided by the manufacturer 20 may include a photoshoot or a video file of the product produced by the broadcaster.

The homepage 30 is produced and managed by the site manager 10, and provides the buyer 40 with a list of products handled by the product sales site and various services operated by the site, and is input from the buyer 40. It plays a role in facilitating the auction participation and product ordering process. It is preferable that the homepage 30 is made so that even the beginner of the Internet can easily execute the site, and it is important for the site manager 10 to manage the homepage 30 so as to continuously provide the upgraded service. The buyer 40 visits the homepage of the product sales site, selects a product worn by a desired broadcaster, performs an auction or purchase procedure, and receives the corresponding product by paying a successful bid or purchase price. In addition, various services (eg, fashion information, entertainment information, etc. of a specific broadcaster) provided on the homepage 30 may be searched for and may be provided with desired information.

The financial institution 50 receives the successful bid price or the purchase price from the purchaser 40 and pays the corresponding price at the request of the site manager 10. The courier company 60 plays a role of delivering the corresponding product manufactured by the manufacturer 20 to the purchaser 40 according to a delivery request of the site manager 10.

2 is a block diagram showing a configuration of an online product selling system according to the present invention, and the online product selling system includes a client 70, an Internet 80, a web server 90, a database server 100, and a parcel delivery system 110. Web server 90 is composed of a server program 92 and a processing program (94).

The client 70 is a computer used by a general Internet user who visits an e-commerce related site, and means a web browser installed on the computer such as Netscape or Internet Explorer. An internet user can access a virtual store of an e-commerce related site using a web browser and search for or purchase a product. The Internet 80 is a data communication network connecting the client 70 and an external server (for example, the web server 90), and various services through the Internet are provided by an Internet service provider (ISP). Ordinary computer users can register with an Internet service provider or use a registered computer to receive Internet services.

Web server 90 is a server hardware that is connected to the Internet, the server name is registered in the domain name server, and general Internet users can search for information in URL format (for example, www.kuluk.com). In order to smoothly operate an e-commerce related site (for example, the product sales site of the present invention), a web server program must be installed and executed. The web server 90 processes the server program 92 which is executed to process the information retrieval request in the URL format transmitted from the client 70 and the information request (for example, order application and order processing) of the Internet user. And a processing program 94 to support server-client interactions. The server program 92 includes NCSA, CERN, Apache, JIGSAW, a server for Unix, IIS, a server for Windows NT, and WebSite, a server for both Windows NT and Windows 95/98. The processing program 94 generally includes CGI. It uses a standardized information communication method called Common Gateway Interface. The information transmitted to the web server 90 in accordance with the CGI format is processed by the CGI program installed in the web server 90 in accordance with the CGI standard format.

The database server 100 is interconnected with the web server 90, stores member information, handling product or service information, updates member information and handling product or service information, records transaction details in financial statements, and the like. It works in conjunction with the processing program 94 of the web server 90 to update the database. The member information should be prepared to manage the information related to the increasing number of individuals efficiently so that the Internet users can use the member information more easily and conveniently.All materials are closely related to each other and compatible so that information can be exchanged freely. Should have In addition, the database server 100 may include fashion information and entertainment information of a specific broadcaster, in addition to the information on the handling product. The parcel delivery system 110 is interconnected with the Internet 80 and performs a function of delivering a corresponding product to a buyer at the request of the web server 90. In order to deliver goods quickly and accurately to the buyer, the web server provides the address and phone number of the buyer to the parcel delivery system 110 through the Internet 80 as soon as the transaction is completed. In this figure, the web server 90 and the parcel delivery system 110 are connected through the Internet 80, but it is obvious to those skilled in the art that they may be connected via a public telephone network.

An operational state of the online product selling method according to the present invention as described above will be described with reference to the accompanying drawings.

3 is a flow chart illustrating a product production process according to the present invention, the site manager secures a large number of members of various hierarchies to activate the site, and secures a large number of fashion-sensitive broadcasters that can create fashion, You need to have competent designers who can design products that fit your personality and fashion.

First, broadcasters, coordinators and designers will grasp the concepts such as advertisements, dramas, and show shows that the broadcasters will appear to discuss the products that can enhance the image of the broadcasters and inspire buyers to buy. Complete the design according to the production company commissioned (302). Here, the product to be manufactured by consultation may include clothing, accessories, and other shoes, handbags, and the like. In addition, in order to maximize the rare value of the product to be produced, a limited quantity is produced by adopting a limited sales method.

Fashion products worn by broadcasters when they appear on the air itself are valuable products that consumers can collect for hobby or commemoration and can be sold at a high price. Fashion products similar to these fashion goods were worn by broadcasters. The product and form are the same but different in color or change in size according to the body size of the consumer. .

The manufacturer manufactures the product according to the completed design and the production quantity of the product (304), and supplies the produced product to the broadcaster at the request of the site administrator. When the production of the product is completed, the broadcaster wears the product and broadcasts the product indirectly to promote the product, and the site manager produces a pictorial and video file of the product to display an Internet advertisement (for example, a banner advertisement). Etc.) or flyer advertisements to promote the product to an unspecified number of people (306). In addition, the site administrator can publish (308) the detailed information about the product on the product sales site of the present invention to allow members to search freely.

4 is a flowchart illustrating an operation of an online product selling method according to the present invention, and assumes that a product selling site where a fashion product worn by a broadcaster can be purchased through a prize or purchase is registered on the Internet. In addition, a product worn by a broadcaster is sold to a buyer through an auction, and the same limited quantity of products are sold to a buyer through a purchase. Since the sale method through auction is a commemorative value worn directly by the broadcaster, the bidding price is set high, and the sale method through purchase is appropriately priced within the range of not dropping the rare value. The auction method and purchase method are described in detail below.

First, a buyer who wants to purchase a fashion product worn by a broadcaster visits a corresponding site by inputting a URL address (eg, www.kuluk.com) of a product selling site of the present invention through a web browser (402). The web server determines whether the visited visitor is a member (404) and instructs to perform a membership registration procedure if it is not a member (406). Whether the member can be identified can be identified by inputting the member ID and password. Therefore, a member ID and password are assigned to the buyer who has completed the membership registration process. The membership registration process consists of writing personal information (e.g. personal information such as name, address, contact information), favorite broadcasters, interests, etc. Can be used for In step 404, the purchaser who is determined to be a member or completes the registration process in step 406 selects a broadcaster to purchase and selects a menu related to a purchase method (408).

When the web server determines whether the menu selected by the buyer is 'auction' (410) and determines that the buyer selects a purchase method as an auction, the web server is trying to purchase a product worn by the broadcaster. To display. The buyer enters the auction by the procedure shown on the displayed page (412). An example of the auction participation process is as follows.

If the buyer decides to participate in the auction directly, he selects the 'Join bid' button at the bottom of the screen. When the 'bid participation' button is selected, a bid is displayed on the screen, and the buyer prepares all the bids. The bid amount can be from the minimum 100 won or 1000 won unit, even if the quantity of the bidding product is more than two, you must write down the price individually. After you have filled out all the bids, select the 'Submit Bid' button at the bottom of the screen. When the 'Submit Bid' button is selected, the message "Check the bid details and decide carefully" is output. If you finally decide to bid, select the 'OK' button. When the 'OK' button is selected, the bid is finally received, and the buyer ends the auction participation process by inputting a desired bid amount. Here, the site administrator may provide a service for viewing a list of IDs, bid dates, prices, and quantities of people who have bid in the meantime, in addition to the buyers participating in the auction.

The web server determines whether the bid amount entered by the buyer is successful (414) and notifies the buyer of the successful bid. If the bid amount entered by the buyer is successful, the buyer deposits the successful bid price to a financial institution such as a bank (416). If the bid amount entered by the buyer is not successful, the buyer may wish to purchase the same product. If the menu selected by the buyer in step 410 is not 'auction' or the bid amount entered by the buyer in step 414 is not successful, the web server determines whether the buyer has selected 'buy' (418). . If it is determined that the purchaser selects 'purchase', the purchaser intends to purchase the same product as the product worn directly by the broadcaster and displays a page according to a general purchase procedure. The buyer proceeds according to the procedure shown on the displayed page. Before proceeding with the purchase process, it displays whether there is a quantity remaining, if there is a quantity remaining, instructs the buyer to select the color and size of the product, and when the buyer selects the confirmation key, the purchase process ends. The web server notifies whether the purchase is possible according to the purchaser's purchase procedure, and the purchaser deposits the purchase price to a financial institution such as a bank (420). As a result of the determination in step 418, if the buyer has not selected 'buy' or 'buy', and there is no remaining quantity, the buyer has not selected 'auction' or 'buy' or 'auction' or 'buy' Since the operation cannot proceed, subsequent operations execute the menu selected by the buyer (422).

When the purchaser deposits a successful bid or purchase price by the steps 416 and 420, the web server transmits the fact to the manufacturer and the courier and requests the courier to deliver the product to the buyer ( 424). The courier receives the goods from the manufacturer by the instructions of the web server and delivers the goods to the buyer. The purchaser receives the goods delivered from the courier company and determines whether it is a desired product (426), confirms receipt of the desired product (428), and ends all processes. As a result of the determination in step 426, if the buyer does not want the product, the site manager determines whether the buyer wants another product (430), and if another product is desired, the process proceeds to the step (424) to the courier to provide the product the buyer wants. Instructed to deliver, and if the buyer does not want another product, the buyer requests a refund of the amount deposited (432), and then ends all processes.

The above description is only for explaining one embodiment, and the present invention is not limited to the above-described embodiment and can be variously changed within the scope of the appended claims. For example, the shape and structure of each component specifically shown in the embodiment of the present invention can be modified.

As described above, according to the online product selling method according to the present invention, a broadcaster can receive a fashion product suitable for the concept of broadcasting to which he or she is to appear as a sponsor, and wear his / her image by wearing a fashion product that matches his / her personality. It can be highlighted, and the buyer can quickly purchase a fashion product worn by his favorite broadcaster or a similar fashion product to enjoy a fashion distinguished from others.

Claims (3)

In the method of selling online goods through electronic commerce using an information and communication network such as the Internet, Producing a fashion product and a similar fashion product to be worn by a broadcaster appearing on the broadcast, and posting information on the produced fashion product on a site; Selecting a purchase method for the fashion goods; And Selling the fashion goods worn by the broadcaster to the buyer through an auction procedure, and selling fashion goods similar to the fashion goods worn by the broadcaster to the buyer through a general purchase procedure. The online product selling method according to claim 1, wherein the design for the fashion product to be worn by the broadcaster and the fashion product similar to the fashion product worn by the broadcaster is completed by consultation with the broadcaster, a coordinator and a designer. The online product selling method according to claim 1 or 2, wherein a fashion product similar to the fashion product worn by the broadcaster is produced in a limited quantity according to size and color.