KR20000059192A - Network shopping - Google Patents

Abstract

PURPOSE: A network shopping is to provide economical profits to internet site operators and various contents and shopping services to internet site visitors by providing shopping mall configuration and the operating service to the internet site operators. CONSTITUTION: A network shopping operating technique is composed of a central site and an association site. The central site operates the whole network shopping and manages information for all goods. The association site configures its own shopping mall using the goods information of the central site and sells goods to people who visit the site. To configure the shopping mall in the association site, goods in the database of the central site are displayed in a settled portion of the association site using a program connected with the central site. The configured shopping mall, connected with the programs of the central site, manages all data and processes various execution.

Description

Network shopping {network shopping}

It was only a few years ago that the Internet business began to emerge as a new industry frame, and it was only a decade since the establishment of a global Internet network. Due to the rapid rise of the Internet, the Internet business has become a paradigm of a new industry in a short time.

In the Internet business, e-commerce is a transaction between companies and customers who trade intangible products such as S / W, records, newspapers, broadcasting, magazines, stocks, tickets, insurance policies, and tangible products such as computers, home appliances, books, clothing, and flowers. BtoC), and BtoB is a business that deals directly with companies dealing with purchasing parts and products, logistics, and sharing information between companies.

Initially, the first type of e-commerce over the Internet was trading goods through shopping malls. This was just a move away from the traditional offline stores online. These internet shopping malls had limitations.

First, generating purchasing power on the web is nothing but information. One of the strengths of the Web is to engage people in the process of providing and extracting a lot of information. Therefore, marketers should pay attention to this. The products people will buy from their computers at home are those that can be layered with information, news, knowledge, wisdom, and advice. However, shopping malls, which are no different from offline, did not provide various information on products.

The second problem is that in order to conduct e-commerce, a contract with a manufacturer is required. Existing manufacturers are selling products through an offline distribution channel, and even if the contract is initiated to start internet commerce, the transaction is still not enough to give up the existing distribution market. In this regard, there is no significant profit in competition with the existing distribution structure in terms of unit price. And since manufacturers have a variety of commerce relationships with their existing distribution lines, they can't easily drop their prices on online shopping malls. However, one of the basic tenets of online commerce is that you can't choose to sell products with inventory, rather than stockless sales.

There is also a web site on the Internet that provides a lot of information. But here's the most general one, but there's something to be aware of. As with other businesses, revenue generation is the most important for the Internet business. A business model that doesn't generate revenue and simply emphasizes future value may be valid for the time being, but it won't last long. Until now, content sites have relied on advertising as their primary source of revenue, so these sites need a source of revenue other than advertising in order to continue.

The exact answer for solving this problem in the Internet business is not yet clear, but there are ways to attract attention. This is to collect and provide as much information as possible in the relevant fields. In other words, it is a combination of a content site and a shopping mall.

For example, if you want to do a car-related commerce, primarily collect and provide information about car-related information as much as possible. Of course, the automotive sector is so large that if you want to deal with a particular area, you can focus on the information. While providing information, users who are interested in the information naturally gather, and if they start commerce in the field on such a basis, they will not be as guilty as creating a shopping mall in the Taebaek Mountains.

Sites such as Amazon.com and Vstore.com operate in conjunction with content sites and shopping malls.

1) Amazon

The Amazon.com Associates Program is where each website sells products in partnership with Amazon. Each website is a way for visitors to your site to earn a fee by connecting to Amazon when they want to buy something. As shown in Figure 1, when a person who finds a site wants to buy something there, they simply click on something related to the purchase and they are connected to Amazon to buy something there.

(1) Operation method

At the heart of the affiliate program is the resource area for Amazon's affiliates. Here, partners can find easy and convenient tools for their unique online store.

(2) Establishment of connection method

By establishing a connection method, partners can easily connect to Amazon in a variety of ways with the click of a mouse. You can choose a specialized link or a variety of different ways to access the content of your partner site. You can also choose the type of connection you want to connect to Amazon as follows:

① Link to the homepage

② search box link:

Visitors looking for each site by providing an Amazon search box on their site can find the results they are looking for and directly link to that page on Amazon.

③ Product link:

Partners can choose from a variety of products to connect with Amazon. However, this does not include products that are sold by other merchants on the Internet or that are offered through Amazon's third-party sales sites (ex. Auctions, zShops).

(3) logos and graphics

Partners can choose from a variety of banner or button-type logo graphics from Amazon (see Figure 2).

① Order Process

All orders placed by Amazon users through partner sites are handled by Amazon. Amazon is responsible for all aspects of order form, payment, cancellation, return, and customer service.

② Introduction Fee

Amazon will pay a certain fee for the purchases of those who access Amazon through the Supplier. However, even if the first connection was made in a special way through a third party, there is no fee for connecting directly to Amazon on the second purchase. This fee pays 5-15% of the purchase price, excluding packaging, shipping, taxes, card fees, and other service charges.

2) Vstore (vstore.com)

Traditional online business requires a significant investment in Web sites and technical hardware. The employers had to negotiate with the brokers, pay for the logistics, and maintain an appropriate bank relationship to keep the business running smoothly.

VStore provides everything you need for e-commerce to those who want to do business online. By using the solution provided by V Commerce, you can easily create the homepage of the item you want to sell, and you will be supported by the V Store to promote your site or manage your customers. All of these services are free. You can also earn 2-25% commission from the V Store by selling items through your homepage.

The V Store offers everything from stores on the Internet to promotions, logistics, and payments for those who want to sell their products over the Internet. When a customer who wants to purchase a product connects to an internet store made in V store and purchases an item there, the customer information and customer information are sent to the V store. Since the V store has a contract with the merchandizers regarding merchandise supply, the V store receives the merchandise ordered from the customer and ships it after payment (see [Figure 3]). For this purchase of goods, Vstore pays a certain fee to each shop owner.

How to open a product (see [Figure 4])

Select items for sale in the store

Select the category and subcategory of the product to be sold (ex. Audio selection among electronics)

Shop design, shop basic frame selection (home page basic frame design and color selection)

Font selection

Insert your store's address and other information

Specify store name, slogan and logo

Addressing a Store (Ex.http: //specialaudio.vstoreelectronics.com)

Introduction to the homepage (modifiable, optional)

Promote Your Site (Optional): Provide additional information about what you sell and the site owner

Link to your homepage (optional):

Link a store opened on the V store to your personal homepage.

Enter information about an individual's bank account: Enter personal information related to opening a store

Store opened

3) Affinia.com

Affinia is similar to the V store in that it offers everything related to e-commerce over the Internet. Affinia, however, makes it possible to sell products by opening an online shop to each content site when content sites that are not profitable want to sell related products. Purchasing merchandise on these sites is the same as the V store, but in the merchandise supply method, the V store is supplied by various types of merchandise suppliers, whereas affinia is not only an individual merchandise supplier, The difference is that they are supplied by large shopping malls such as Etoys.com and Amazon.com.

When a customer who visits each content site wants to purchase a product, the V store will shop in its own online store, but in Afonia, it will be connected to a shopping mall such as Amazon or ITOIS. This is similar to Amazon's Association Program. Appinaa pays a fee for product purchases made at each site, just like Amazon and Vstore, but each time a user clicks on a related product and goes to the associated site, regardless of the product purchase, a referral fee is charged. give.

4) Lala Mail (lalamail.co.kr)

'Lala Mail' is a service that comes with a video advertisement, a general advertising banner, commerce banner. A commerce banner is a kind of online shopping space. After viewing a video advertisement or a banner advertisement, a commerce banner can search, order, and pay a product through a commerce banner. Lala Mail receives content from specialized content sites, shopping malls, product suppliers, and companies and provides them according to their interests. At this time, Lala Mail pays a fee for providing content to specialized content sites, and receives advertising fees and fees from affiliated shopping malls, product suppliers, and companies (see [Figure 6]). As shown, when a person who is provided with advertisements and contents is interested in an advertisement or there is a willingness to purchase a product, clicking on the advertisement leads to a product information page on the Lala Mail site. If there is a willingness to purchase a product you are interested in, you will apply for a purchase and if you agree to LalaMail's terms, your application will be completed.

Affiliate site that sells products to people who visit the site by building its own shopping mall using the product information of 'Central Site' in cooperation with 'Central Site' and 'Central Site' that manage and operate information on all products ' In order to build a shopping mall at 'Affiliate Site', a program linked to 'Central Site' is completed by displaying the products in the 'Central Site' data room (database) on a designated part of 'Affiliate Site'. The constructed shopping mall is connected to the 'central site' program and all data are managed. The process of the customer selecting a product and making a payment is also processed by the linked 'central site' program. A series of service processes, such as delivery information and return requests, are all organized to be shown in a specific part of the 'partner site', all of which are carried out by a program linked to the 'central site'. By implementing in this way, visitors of the 'partner site' can simultaneously use the services provided by the 'partner site' and the shopping mall service provided by the 'partner site' and the 'central site' in one screen. In terms of 'partner site', visitors who visit the 'partner site' can easily use the services provided by the 'partner site' by clicking on a certain part of the 'partner site' at any time. This will allow us to continue to maintain loyalty to our customers. As described earlier, in the case of Amazon's affiliate program, when a customer clicks on a product from the 'affiliate site', they are directed to the Amazon site, so people who visited the 'affiliated site' leave Amazon to work on Amazon. If you want to purchase the product later, you will be able to access the Amazon site immediately and purchase it much more than buying through an affiliate site.

'Central Site' grabs the details of each product sold in all 'Affiliate Sites', and provides information on the sales volume and remaining sales available so far for each product in real time. It becomes possible. What products sell well in this way? And it can provide information in real time to consumers who want to purchase the availability of a particular product.

'Central Site' manages the purchases that occur at all 'Affiliate Sites' in a single database, so even if a customer purchases multiple products from multiple 'Affiliate Sites' In the service provided by the customer can easily receive the purchase information.

In general, commerce through the Internet buys and sells products without the seller and the buyer not seeing each other, and thus the reliability of the product is returned or the payment is paid. This phenomenon is greatly influenced by the popularity of the site that operates the shopping mall. In the case of operating a shopping mall on a site that operates small contents, it becomes particularly difficult for customers to secure trust in the security of the purchase price. According to the present invention, since a small site operates in cooperation with the 'central site', the sales activity can be easily performed based on the reliability of the 'central site'. In particular, if the 'central site' provides sales protection services for the customer's buying behavior, the customer's reliability is greatly improved. Sale protection service means that the amount of payment is safely managed while the buyer has made a payment, and the seller delivers the product to the buyer in the state of payment, and then the buyer gives the goods to the seller only after the buyer has finally approved the purchase of the product. It is a service that delivers the price.

1 is a flowchart of an association program of Amazon (amazon.com), a related site of the present invention.

Figure 2 is a link form of Amazon (amazon.com), the site related to the present invention

3 is a flowchart of an Affiliate Program of Vstore, which is a related site of the present invention.

4 is a flowchart of a store opening method of a V store, which is a related site of the present invention;

Figure 5 is a flow chart of the product purchase method of the related site of the present invention Lala mail (lalamail.co.kr).

Figure 6 is a flow chart of the revenue structure of the related site of the present invention lalamail (lalamail.co.kr)

Information on all products, including photos, prices, and descriptions of the products, is maintained on the Central Site. In 'Affiliate Sites', you only need to place data on products in the 'Central Sites' in a certain part of 'Affiliate Sites'. Customers will decide whether to purchase after reviewing the product. The payment process appears on the 'partnership site' but is actually done by a program managed by the 'central site'. All of this is done in one part of the 'affiliate site' screen, and customers can access and use the 'affiliate site' menu at any time. In other words, from the standpoint of 'partnership site', customers' loyalty can be maintained continuously.

Technically, ① implement a technology that can transmit various product data to the server without loss, ② implement a security technology that protects the information of the three parties of the buyer, provider, and administrator, ③ link the information stored on the server with individual sites The technology, ④ technology for the safe transmission of transaction information, and ⑤ technology for individual site managers to design their own sites are implemented as follows.

① Lossless delivery system of product data

It is designed to transmit and receive a large amount of product data at one time by using XML (extensible markup language) and Java. At this time, error checking function is provided so that retransmission is possible in case of loss.

② Information security technology between buyer, provider and manager

Complementing the security problem of the existing login system, all login data are provided by session encryption, and data transmission between each other is solved through direct communication between servers. In direct server-to-server communication, the IP of the server is hidden.

③ Technology that links the information stored in the server with individual sites

Personal information and product information to be stored in the server can be provided in connection with various sites. It is implemented using XML for easy application in distributed environment, and it is implemented using banner extension method in affiliated sites. Affiliate sites should provide the frame without modification to preserve the unique nature of each site.

④ Safe transmission of transaction information

Data that requires security for the safe transmission of transaction information between sites or financial networks is not exposed to IP, and for security of data in the browser, the administrator's web server has individual security authentication. Implement it to be possible.

⑤ The 'affiliate site' manager provides the design of the shopping mall part to be included in his own site, and the 'central site' only upgrades the product database (DB) and the design template (template) so that the 'affiliate site' manager is needed. It is possible to change the design of their own shopping mall every time.

In server-to-server communication, the implementation is to prevent the other party's IP from being exposed, which means that the administrator sends the data to the local server instead of sending it directly to the other party's IP. And then the local server resolves it by sending the data to the state side. Affiliate sites provide relevant programs to prevent the leakage of data from heterogeneous environments.

The above server program is implemented in Java so that the information of affiliated sites cannot be known even during inadvertent hacking. In addition, it can be expected to prevent the first leak of the URL management Uniform Resource Locator (URL), which can be a problem when delivering on the web in a post manner.

According to the present invention, the purchase of goods is made only through 'partnership sites', and in the 'central site', a complete division of labor cooperation system dedicated to data management and customer order processing is formed.

In terms of 'partnership site', customers can continue to visit the company's site and use contents and shopping together to generate profits by dividing the 'central site' and commission revenue from product sales. In addition, 'Affiliate Site' can easily sell 'Popular Products', which are well-selling products that are provided in 'Central Site', in the 'Affiliate Site' shopping mall and quickly sell them to members who visit 'Affiliate Site'. You will be able to seize the opportunity.

In the customer's position, it becomes possible to live an effective life by being able to shop together products related to high-quality contents that are not found in general shopping malls provided by 'affiliate sites'. In addition, through the 'central site' through the sales status of the products offered on the 'affiliate site', you can easily obtain information on popular products, so that you can select the right product and view the details of available products in real time. As a result, it is possible to obtain the effect of purchasing desired products at the appropriate time. In addition, through the protection service provided by the 'Central Site', you can trust the product purchase behavior, receive the purchased goods, and express your intention to pay. It is possible to obtain an effect that can be resolved at one time and complaints related to the back.

In the case of 'Central Site', marketing costs are minimized because it is marketing to members already secured at 'Affiliate Site'. In addition, the 'affiliate site' is continuously marketing the 'affiliate site' so that it can be more effective marketing than the existing independent shopping malls that require separate marketing. In addition, it is possible to take advantage of the advantage of using the contents of a specialized 'partnership site' that already has abundant information related to products that existing shopping malls cannot provide.

For merchandise sellers, in order to sell merchandise in various shopping malls, in order to sell products in various shopping malls, it was necessary to enter into partnership agreements with various shopping malls and supply the products individually. At the same time, the effect of being able to sell can be obtained. In addition, the work related to product order tongs, payment, etc. is greatly simplified, and the cost of product sales management is greatly reduced.

Claims (20)

'Network Shopping Operation Technique' provides economic benefits to site operators by providing shopping mall construction and operation services to 'Internet site operators' who have difficulty in building and operating Internet shopping malls, and various contents for Internet site visitors. It is to provide services so that you can go shopping together. In addition, 'network shopping operation technique' provides 'central site' operators who operate 'network shopping' to provide marketing opportunities to existing 'affiliated site' members. In the first paragraph, the 'network shopping operation technique' includes a 'central site' which operates the entire network shopping and an 'affiliate site' which receives data from the 'central site'. In the 'network shopping operation technique', the customer who visits the 'partner site' shares the shopping mall composed of the 'partner site' together while maintaining the specific frame (frame) of the 'partner site'. Including making it available. Paragraph 3 includes maintaining the alliance site members' loyalty by organizing and operating the 'affiliate site' menu and the shopping mall together. In the second paragraph, 'Central Site' provides a database that manages data on various products to be sold at 'Affiliate Site' and provides services related to payment settlement and delivery of goods sold through 'Affiliate Site'. Include. In the 'network shopping operation technique' of claim 1, all operations of a buyer purchasing a product on the 'partner site' are performed by the functions of the 'central site' unfolded within the 'partner site'. It includes being configured to use the configuration menu of the 'affiliate site' directly during the action. The term 'network shopping operation technique' of paragraph 1 includes the sales status and the number of remaining products available for sale on the 'central site' and 'partnership site'. Displaying the sales status and the number of remaining products available for sale in paragraph 7 includes making it easier for buyers to access information on popular products and availability. The method of building a shopping mall on the 'partner site' of claim 2 includes selecting the product category in the 'central site' and receiving data from the 'central site'. The method of building a shopping mall on the 'partnership site' of claim 2 includes selectively building a desired product among the 'central site' materials. The 'central site' of claim 2 includes the integrated management of the member information of buyers who purchase products at various 'partner sites' so that buyers can easily access the purchase information. The 'network shopping operation technique' of paragraph 1 includes improving the utilization of the reserves by integrating and providing reserves for the same person who has made a purchase at various 'affiliate sites'. The term 'central site' in paragraph 2 includes the provision of 'protection services' to all win- ers who purchase goods through the 'partnership site' in order to improve the reliability of various 'partner sites'. Paragraph 13, 'Sales Protection Service', after receiving payment from buyers, delivers the goods to the buyer, takes the act of deciding the final purchase after the buyer receives the goods, and then pays the purchase price to the seller. It includes service to do. The trade protection service in paragraph 13 includes the selection and operation of a third party that mediates between a seller and a buyer. That is, the buyer deposits the purchase price to a third party, and the seller receives the deposited information and provides the product to the buyer. When the buyer receives the goods and informs the purchaser of the intention to purchase the goods, the purchaser pays the purchase price to the seller. In the 'network shopping operation technique' of claim 1, the 'central site' provides a function of linking a 'partnership site' that provides products and contents without directly selling the product to customers who visit the 'central site'. Include. The 'central site' of claim 16 includes providing a function of searching for content and goods desired by a customer and linking to the corresponding 'partner site' to move. The search function of claim 17 includes a function of searching for and displaying a search word in content content and shopping mall product content. The 'central site' of claim 1 includes providing a 'partner site' dedicated manager module so that the 'partner site' operator can view the sales status through the 'partner site' in real time at any time. Article 19 of the 'partnership site' dedicated administrator module includes the configuration so that only the content of the 'partnership site'.