KR20050083397A - E-commerce management system having selling agent with internet and method of managing the same - Google Patents

Abstract

The present invention provides an Internet sales representative who provides business opportunities to individuals who have no capital or commerce experience by introducing a sales representative who maximizes sales through personal marketing on behalf of the sales of the operator between the operator and the consumer who manages e-commerce. It relates to an electronic commerce operating system and its operation method.

The electronic commerce operating system of the present invention for this purpose is a system consisting of an operator server for running the electronic commerce as a whole, and a consumer-side terminal for purchasing goods by connecting to the operator server via the Internet, the Internet to the operator server Server that is authorized by the administrator after access and authentication process, selects the product item to sell to the consumer, creates a personal web page, and then promotes the personal web page to the consumer to serve as a relay. It includes, the operator server is a database for managing the information on the sales agent and the sales performance according to the purchase of the consumer and the purchase agent and the consumer, through the sales agent, and the product item selected from the sales representative; In conjunction with the database It consists of a connection program for connecting the modules.

Description

E-commerce management system having selling agent with internet and method of managing the same}

The present invention relates to an operating system using electronic commerce and its operation method, and more particularly, by introducing a sales representative who maximizes sales through personal marketing on behalf of the sales of the operator between the operator and the consumer who operates the e-commerce. The present invention also relates to an electronic commerce operating system and an operation method through an internet sales agent to provide a business opportunity to an individual having no commercial experience.

In general, e-commerce is the act of buying and selling goods using the Internet or PC communication. Before the Internet became popular, e-commerce is a form of exchanging documents between companies electronically or through home shopping and home banking of PC communication. Although it has existed in the form of, it has been conceptualized in relation to transactions on the Internet since the Internet became popular.

Therefore, the proportion of electronic commerce is gradually increasing because in these days, consumers can receive all services from payment to delivery by immediately confirming and consulting various products in the cyber space through the Internet and making a purchase decision.

The market of e-commerce is simply made by a consumer trading a product through a store opened as a homepage on the Internet, and not only with the consumer, but also with all transactions related to the transaction such as a supplier, a financial institution, a government agency, and a transportation agency. This is done by including relevant actions with the agency.

In other words, e-commerce requires a lot of human resources and capital (e.g. capital, payment system, delivery system, A / S system for building various products or web pages) However, it is a burdensome problem for individuals with no commercial experience.

In addition, there is a problem in that the cost is increased because of the constant advertising or marketing strategy is required to maintain the e-commerce built by the operator.

The present invention has been made in order to solve the above-mentioned problems, by introducing a sales representative in charge of the sales function on behalf of the operator's role between the operator and the consumer who is running the e-commerce to generate sales by personal marketing of the sales representative The purpose is to provide an e-commerce operating system through an Internet sales agent who can make a profit.

Another object of the present invention is to create a personal homepage by extracting a product selected by a sales representative, and then uploading the homepage on the Internet or sending a mail in the form of a web page. Purchasing provides a method of operation through an Internet sales representative that reduces advertising or other marketing expenses and maximizes sales.

The operating system of the Internet sales agent of the present invention for achieving the above object is composed of an operator server for collectively operating an electronic commerce, and a consumer terminal for accessing the operator server through the Internet to purchase goods online. In the commerce system, after accessing an operator server through the Internet, an authentication procedure is given to the operator, the operator is given permission to use the product, and the user selects and selects a product item to sell to the consumer to produce a personal web page. A sales representative server is provided to promote a web page to a consumer and serves as a relay between the operator and the consumer. The operator server manages a product item selected from the sales representative and the sales representative, and the sales representative. Consumers purchased through And a database for managing information on sales performance according to the purchase of the consumer, and a connection program connected to each module in connection with the database.

The database may include a sales product database for storing and managing a list of items and related information for various sales products prepared by the operator, and the personal information and the unique information of the sales representative who have passed through the agent authentication process by accessing the operator server. A sales agent database for managing management numbers separately; A selection product database for storing product items selected by the sales representative from the list of product items stored in the sales product database and managing each sales representative; A consumer management database that stores and manages personal information, a shipping address, and an e-mail address for the consumer who purchased the product through the sales representative's web page; A sales management database for storing and managing information related to payment details, shipping status, exchange or refund, and return of goods purchased by the consumer based on the consumer management database; An agent incentive management database that calculates and manages incentives corresponding to the sales performance by periodically calculating sales performance according to the purchase of the consumer through the sales representative; And a mail mail sending database that stores the e-mail addresses of the consumers and manages the web pages of the sales representatives to be sent online and promoted to the consumers.

In addition, the web page is a menu window for promoting the consumer by displaying the name or logo of the sales representative, and the ad text; and the image and price of the selected sale product, brief product description, detailed product description, related products It includes information and a link window that links to the corresponding information window related to the purchase application.

On the other hand, the operating method according to the present invention is composed of an operator server for operating the e-commerce as a whole, and the consumer to access the operator server via the Internet to purchase goods online, the operation is performed between the operator and the consumer A method comprising the steps of: a sales representative who wants to perform the commerce access to the operator server, undergoes a member authentication procedure through login, and as a result, receives a qualification and a unique management number from the operator as an agent to act as a sales representative; and Selecting a product to be sold from a list of sales products provided by the operator server, and producing a web page of the sales representative according to a web format provided by the operator server; Receiving a service solution related to an electronic commerce such as a payment service for commerce with a consumer, a delivery service, and an e-mail service on the produced web page from the operator server; Uploading the web page of the produced sales representative on the Internet or sending an e-mail to promote the information to the consumers, and storing information on sending the promotional mail in a database; Receiving, by the consumer, a visited webpage to purchase and pay for a desired product, and receiving the purchased product from the operator; The operator server checks the sales check of the sales representative in real time to calculate the sales performance according to the purchase of the consumer, and determines the incentives according to the calculated sales performance and provides the sales representative periodically. . Here, the sales agent is further made to apply for an online account transfer to the operator server so that the incentive can be provided to the online account.

Hereinafter, with reference to the accompanying drawings will be described a preferred embodiment of the present invention;

1 is a conceptual diagram illustrating an electronic commerce operating system according to the present invention, Figure 2 is a block diagram showing an electronic commerce operating system according to the present invention.

The electronic commerce operating system according to the present invention simply provides the sales representative 2 with a product to be sold by the operator 1 who is the subject of the electronic commerce and a service system for the electronic commerce, and the sales representative 2 provides the Internet. It is a system that generates revenue by generating sales from consumers (3) through personal marketing through dividing the income from the operator (1).

That is, as shown in Figure 1 it can be seen that the operator (1) and the consumer (3) and the sales agent (2) acting as a relay between them is connected through the Internet and the commerce is made.

As illustrated above, the operator 1 is an entity that collectively operates e-commerce as described above, and is basically a variety of products for sale, a service system such as payment and delivery through the Internet, or an offline SOHO (Small Office). House Office)

In addition, the sales representative (2) is formed as an individual who wants to conduct internet commerce, especially those who have no experience in capital or commerce, and the applicant is qualified as an agent by obtaining approval through the agent registration procedure from the operator (1) through the Internet. Is given.

The consumer 3 is composed of a customer who has an e-mail address, a customer who has purchased the product on the operator 1 side more than once, or a customer who has a personal relationship online with the sales representative 2. For example, it may correspond to a personal relationship formed from an internet club or an internet cafe created by a common hobby such as sports, cooking, cross stitch, or the like.

Therefore, the sales representative 2 is authorized to act as an agent in place of the sales function of the operator 1 by making a request for the agent registration to the operator 1 through the Internet, and to sell from the list of products prepared by the operator 1. Produce a personal web page by selecting the product, and then is responsible for promoting by sending a promotional mail to the above-described consumer (3) (① ~ ③). Then, the consumer 3 visits the personal webpage of the sales representative 2 received in the mail, purchases and pays the desired product (④), and the operator 1 delivers the product to the consumer 2. It is a system operated by allocating profits from consumers (3) as incentives to sales representatives (2).

The electronic commerce operating system of the present invention for this purpose as shown in Figure 2 of the operator server 10 of the operator (1) side, the sales agent terminal of the sales agent 2 side 20, the consumer 3 side Consumer terminal 30, and the Internet network 40.

Here, the sales agent terminal 20 and the consumer terminal 30 is a personal computer or portable terminal equipped with a web browser, an operating program and a communication program so as to be connected to the Internet.

In addition, the operator server 10 is a terminal for controlling all operations including the sales representative 2 in connection with the sales representative terminal 20 through the Internet network 40. As described above, the operator server 10 communicates with the web browser and the operating program. The program, of course, is equipped with a web server that controls the overall operation through the Internet, and is connected to the database (11 to 17) that manages various information and to each database (11 to 17) to connect the modules Program is included. The above-described databases 11 to 17 include a sales representative database 11 for managing sales representatives managing various sales products, a selection product database 12, a sales product database 13, and a sales management database 14. , Consumer management database 15, agent incentive management database 16, and mail sending database 17.

In more detail, the aforementioned merchandise database 14 stores and manages a list of items and related information of merchandise related to various merchandise posted on the operator server 10.

The sales representative database 11 stores and manages the unique management number and related personal information of the sales representative 2 registered as an agent through the web page of the operator server 10.

The selection product database 12 stores and manages the product items categorized by the sales representative 2 among the list of the merchandise items stored in the sales product database 13 for each sales representative 2.

The sales management database 14 provides information on the source of the goods purchased by the consumer 3, namely, information on which sales representative 2 made the purchase, payment details of the goods purchased by the consumer 3, Stores and manages information related to sales from payment to delivery, including delivery status, exchanges, refunds, and returns.

The consumer management database 15 stores personal information (eg, name, telephone number, shipping address, payment method, etc.) of the consumer 3 purchasing the product through the personal web page (home page) of the sales representative 2. Store and manage.

The agent incentive management database 16 periodically calculates the performance of the registered sales representative 2 to calculate and store incentives for sales. This allows the sales representative 2 to check in real time by uploading monthly or weekly sales results, thereby increasing marketing profits by promoting marketing competition between the sales representatives 2.

The mail sending database 17 is a consumer 3 (e.g., an arbitrary consumer having an e-mail address, which is linked to an online webpage of an individual selling agent 2), and a group which is linked to the Internet at small scale. , A mail management system that manages the email address information of the consumer (3) to be notified to a consumer who has a personal relationship with a sales representative online by joining a cafe, cafe, etc. The mail address of this consumer 3 is already stored.

In the electronic commerce operating system configured as described above, the sales agent terminal 20 connects to the operator server 10 on the operator side 1 to apply for an agent, whereby the sales agent 2 who is authorized as an agent has an operator server. If a user searches for and selects various sales product items stored in the sales product database 13 of (10), the corresponding information is stored in the selection product database 12. Then, the sales representative 2 sets the list of the selected product according to the corresponding web format, links and stores a dedicated web page of the sales representative 2 produced through this, and stores the consumer (from the mail sending database 17) ( The advertisement or marketing through the sales representative 2 is performed by sending a promotional mail informing the web page of the sales representative 2 in the mail of 3). In addition, the sales status of the sales representative 2 according to the purchase of the consumer 3 is stored in the agent incentive management database 16, and the incentive corresponding to the sales is regularly calculated and allocated. In addition, when the sales representative 2 accesses the operator server 10 and undergoes an authentication procedure through a unique management number, as described below, the sales representative 2 links to a dedicated web page of the sales representative 2 who has passed the authentication and is often referred to a personal web page. As the management is performed, the operator 1 allows the sales agent 2 to use various services through the operator server 10 by granting the use authority only to the sales agent 2 who has passed the authentication procedure.

As described above, the electronic commerce operating system according to the present invention is mainly made up of the sales agent (2) relaying the operator (1) and the consumer (3), with reference to the accompanying Figure 4 of the sales agent (2) The creation and use process is described in detail.

Figure 4 is a process diagram showing the process of using the sales representative through the operator server of the present invention, the sales representative 2 according to the present invention can be used after the member authentication step through the login to access the operator site.

That is, when the sales representative 2 accesses the operator's site, the operator 1 decides to be a member by requesting a login such as a unique ID and a pass number of the sales representative 2, and if the member is not a member, sells through normal membership. After registering as an agent, it is required to log in again for security (S1 ~ S4).

As a result of the member authentication step as described above, if the authentication is successful, the operator 1 gives the sales representative 2 a unique control number to manage the personal web page as described below, and the operator 1 prepares it. The sale products are provided in a modular state through the sale product database 13 (S5 and S6). This is displayed on the terminal 20 of the sales agent 2 in the screen configuration as shown in Figure 3a, the product item according to the management number (①, ②, ..., ⓝ) to distinguish the various sales products The menus are listed in the form of attached images such as the image and price of the merchandise, description of the merchandise, a larger view of the merchandise, detailed information, more related merchandise, and a purchase request. This menu may be made by a menu bar that links to the corresponding information window.

Subsequently, the sales representative 2 categorizes and selects a product item to be sold through a human resource that has a human relationship online from the list of sale product items shown in FIG. 3A, and selects a product item selected according to a web format provided by an operator site. Is set (S7, S8). Based on this, the sales representative (2) builds an individual homepage and promotes it to the consumer (3). As described above, the sales representative (2) sells the homepage on the Internet or by mailing (mailing) in the form of a web page. Representatives (2) promote each other using their marketing strategies (S9, S10). For example, the homepage of a sales representative made in accordance with the web format is displayed on a web page with a screen configuration that can distinguish many sales representatives 2, as shown in FIG. 3B. 2) the name and the advertisement is posted, and the bottom is provided with information on the product items (①, ④, ⑥, ⓝ) selected by the sales representative (2). That is, a menu of an image and a price of a product, a description of a product, a larger view of a product, a detailed view of a product, a view of a related product, a purchase request, and the like are provided. This is done by a link bar that links to the information window.

After the promotion, the sales representative 2 checks the sales of the consumer 3 and the like in real time, and checks the incentive according to the purchase result from the operator server 10 (S11 and S12). At this time, the sales representative 2 applies for an online account transfer to receive an incentive from the operator 1 through the online account (S13).

On the other hand, after the sales representative 2 registers as an agent and builds a personal web page, the sales representative 2 can not only update the personal web page through login, but also check the incentive through the sales check. (S20).

Hereinafter will be described an operation method in which commerce is made using the e-commerce operating system according to the present invention.

For reference, FIG. 5 is a flowchart illustrating an operation method in which electronic commerce is performed through an Internet sales representative according to the present invention.

First, when the sales representative 2 accesses the operator server 10 to apply for agent registration and the member authentication is confirmed through the login of the ID and password, the operator 1 assigns a unique management number to the sales representative 2. In addition, the product to be sold is modularized and displayed as a screen configuration of a web page as shown in FIG. 3A (① to ③).

Then, the sales representative 2 searches for the sales merchandise item displayed by the operator server 10 and selects a desired merchandise (preferably a merchandise to be sold through online human resources) from the list (④).

Subsequently, the operator 1 prepares a web page and a web format in which the sales representative 2 collects and modularizes the selected product and binds the modular product, and simultaneously builds a modular product in the web format. The program is prepared so that the sales representative 2 creates a personal web page by setting the selected sales product according to a predetermined web format (⑤).

When the web page of each sales representative 2 is produced in this manner, the sales representative 2 is a consumer (3) who has an e-mail, or a consumer who has a purchase history from an operator (1) or a sales representative (2). 3) Or, by sending a promotional mail to a consumer (3) who has a personal relationship online, and stored in the mail sending database 17 to be used as important data data to manage the consumer (3) in the future (⑥) .

The consumer (3) who received the mail visits the personal homepage of the sales representative (2) who checks through the terminal 30 through the Internet and links to the mail, purchases a desired product, and the operator (1) and the sales representative ( 2) Enter the information of the consumer so that payment and delivery services can be smoothly provided according to the service system provided in conjunction (⑦). Such consumer information is stored in the consumer management database 15 of the operator server 10 linked with the server of the sales representative 2 or the server of the sales representative 2 (8).

In addition, the sales agent 5 always checks the e-commerce related solution payment service, the consumer management database, or the delivery solution from the operator 1 so that all the transactions can be performed while the consumer 3 who accesses his personal whippage is connected. And receive services such as mailing solutions (⑨). So the mail delivery database 17 described above can be achieved by providing a mailing solution.

Accordingly, the consumer 3 pays for the goods purchased through the personal webpage of the sales representative 2, and the sales representative 2 processes the payment of the consumer 3 so that the consumer 3 and the operator ( Inform the payment confirmation message to 1) (⑩, ⑪). Then, the operator 1 delivers the goods and the commerce between the operator 1 and the consumer 3 ends (⑫).

Subsequently, the sales representative 2 can check the sales performance according to the purchase of the consumer 3 in real time and check the corresponding incentive through the agent incentive management database 16 of the operator server 10, and regularly the consumer Receive incentives from the operator (1) as revenue from the purchase in (3).

As described above, according to the present invention, a sales representative who has undergone an authentication procedure from an operator who is an e-commerce operator can perform a sales function by personal marketing on behalf of the operator, thereby easily reducing risk to a sales agent who has no capital or commerce experience. It has the effect of enabling new economic activities.

In addition, the operator can reduce the advertising or other marketing expenses for the sales product, and furthermore, the operator can provide incentives according to the sales representative's sales performance, thereby maximizing profits by promoting competition among the sales representatives.

1 is a conceptual diagram illustrating an e-commerce operating system according to the present invention;

2 is a block diagram showing an electronic commerce operating system according to the present invention,

Figure 3a is an example showing the screen configuration of a web page that provides a modular sale of goods in the operator server of the present invention,

Figure 3b is an example showing the screen configuration of a web page that provides a pocket of the selected sale product for each of the sales agents of the present invention,

4 is a procedure showing a process of using a sales representative through the operator server of the present invention;

Figure 5 is a procedure showing an operating method of making e-commerce through an Internet sales representative in accordance with the present invention.

** Explanation of symbols for main parts of drawings **

1; Operator 2; Sales Agent

3; consumer 10; operator server

11; Sales Agent DB 12; Selected Product DB

13; sales product DB 14; sales management DB

15; consumer management DB 16; agent incentive management DB

17; mail delivery DB 20; sales agent terminal

30; consumer terminal 40; Internet network

Claims (6)

In the system in which the commerce is composed of an operator server for managing the e-commerce as a whole, and a consumer terminal connected to the operator server via the Internet to purchase goods online, After accessing the operator server through the Internet, the user is granted authorization to use the operator, and the user selects and selects a product item to sell to the consumer to produce a personal web page, and then promotes the personal web page to the consumer. It is made of a server including a sales agent relaying between the operator and the consumer, The operator server A database for managing information on the sales representative and a product item selected from the sales representative, and managing information on a consumer purchased through the sales representative and sales performance according to the purchase of the consumer; An electronic commerce operating system through an Internet sales agent, characterized in that consisting of a connection program for connecting between the modules associated with the database. The method of claim 1, wherein the database A sales product database for storing and managing a list of items and related information about various sales products prepared by the operator; A sales agent database for accessing the operator server and managing the personal information and the unique management number of the sales agent who have undergone an agent authentication procedure; A selection product database for storing product items selected by the sales representative from the list of product items stored in the sales product database and managing each sales representative; A consumer management database that stores and manages personal information, a shipping address, and an e-mail address for the consumer who purchased the product through the sales representative's web page; A sales management database for storing and managing information related to payment details, shipping status, exchange or refund, and return of goods purchased by the consumer based on the consumer management database; An agent incentive management database that calculates and manages incentives corresponding to the sales performance by periodically calculating sales performance according to the purchase of the consumer through the sales representative; And E-commerce through an Internet sales agent, characterized in that it comprises a mail mailing database for storing the e-mail address of the consumers, so that the web page of the sales agent to send to the consumer online to promote it Operating system. The method of claim 1, wherein the web page A menu window for displaying the name or logo of the sales representative and an ad text to promote to the consumer; and, E-commerce operation through an Internet sales representative, characterized in that it comprises an image and price for the selected sale product, a brief product description, detailed product description, related product information, link window linked to the corresponding information window associated with the purchase application system. In the operating method comprising the operator server for managing the e-commerce as a whole, and the consumer to access the operator server via the Internet to purchase goods online, the operation between the operator and the consumer, The sales representative who wants to conduct the commerce accesses the operator server and performs a member authentication process by logging in, and as a result, receives a qualification and a unique management number from the operator as an agent to replace the sales representative. Selecting a product to be sold from a list of sales products provided by the operator server to produce a web page of the sales representative according to a web format provided by the operator server; Receiving a service solution related to an electronic commerce such as a payment service for commerce with a consumer, a delivery service, and an e-mail service on the produced web page from the operator server; Uploading the web page of the produced sales representative on the Internet or sending an e-mail to promote the information to the consumers, and storing information on sending the promotional mail in a database; Receiving, by the consumer, a visited webpage to purchase and pay for a desired product, and receiving the purchased product from the operator; The operator server checks the sales check of the sales representative in real time to calculate the sales performance according to the purchase of the consumer, and determining the incentives according to the calculated sales performance and providing the sales representative periodically E-commerce operating method through an Internet sales agent, characterized in that. The method of claim 4, wherein the sales representative is And applying for an online account transfer to the operator server so that the incentive can be provided to the online account. The method of claim 4, wherein the sales representative is E-commerce operating method through the Internet sales agent, characterized in that for updating the web page through the unique management number.