KR100401156B1 - Internet marketing method - Google Patents

Abstract

The internet marketing method includes the steps of producing a moving picture and storing information about an item worn by a character in the moving picture and an item used in the moving picture; Synchronizing the appearance of the video with the object; Displaying the objects on the screen in accordance with the time when the objects appear in the video; The consumer is to select the desired item to be made to purchase the product.

According to the present invention, the items worn by the actors in the drama or movie and the props used in the drama or the movie are displayed at the same time as the screening of the drama or the movie, thereby stimulating the user's desire to purchase the product and immediately purchasing the object. By doing so, it is possible to improve the sales of the product.

Description

Internet marketing method {Internet marketing method}

The present invention relates to an internet marketing method, and more specifically, Internet users watch a video such as a drama, a movie, a music video, etc. on the Internet, and the items worn by the characters in the video or those used in the video are displayed in the video. The present invention relates to a marketing method for stimulating a purchase desire by introducing a product in a timely manner.

Recently, celebrities have become idols for young people, especially teenagers, and the items (accessories, shoes, clothes, etc.) that these celebrities use as props in dramas and movies are very popular. It is sold on the market.

Ordinary viewers (or spectators) are also very interested in the objects used by their favorite actors, and they hope to buy them and wear them like the actors.

Thus, a large number of consumers go from place to place to buy such items, looking for the same or similar items.

Although the purchase of goods through electronic commerce is rapidly increasing due to the proliferation of electronic commerce, it is not easy to obtain such items through the current electronic commerce.

Today's e-commerce companies operate in a way that delivers them to a desired place at a discounted price compared to existing retailers, and e-commerce operators consider their margins to be mostly goods of a certain amount or less sensitive items. Because it sells.

However, in order to innovate distribution structure, develop technology, and secure competitiveness, e-commerce will be sold for all life products including minor accessories and products.

These e-commerce companies categorize the products they sell by category, such as the type of product, age or gender of the consumer, and the production region of the product, and list the pictures (or 3D graphics) and descriptions of the products on the web page Lay it up.

The consumer then looks for the category of the product to find the desired product, and the product is purchased based on the type and description of the found product.

However, in such an e-commerce, the consumer can not see all the goods at a glance, there is a challenge to find the goods they want. Moreover, the difficulty is even greater for consumers who have not decided what to buy.

Therefore, for e-commerce operators, the classification of goods that makes it easier for consumers to find what they want is an important factor related to profits, and how important it is to quickly introduce and purchase products to consumers. Is one of them.

However, there is a certain limitation in classifying goods and allowing consumers to find things that they want (or not want to buy by looking at them).

Therefore, the purpose of the present invention to induce consumer's desire through a new type of product introduction method in the marketing method through the e-commerce is that the characters wear while the user watches a video such as drama or movie It is to provide a product advertising method that can induce consumer's desire to consume by introducing the same characters appear on the screen at the same time.

1 is a view showing an embodiment of a screen configuration according to the present invention.

2 is a flow chart showing the overall sequence according to the present invention.

* Explanation of symbols for main parts of the drawings

B1: Area where the video is displayed B2: Area where the video is displayed

The product advertisement method of the present invention for achieving the above object comprises the steps of: (1) storing the information on the object worn in the video production and the characters in the video and used in the video, and (2) screen Dividing the image into two areas and synchronizing the presentation time of the video and the object so that when the produced video is displayed in one area, the objects are displayed in another area according to the time that appears in the video. ) Presenting the video on the screen, presenting the corresponding items on the screen according to the synchronized time; and (4) selecting a desired item among the displayed items, displaying information on the stored object. Performing a procedure for purchasing goods.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a configuration example showing the embodiment of the present invention on a screen.

The screen configuration of the advertisement method according to the present invention can be largely divided into two areas.

One is an area B1 where a video is displayed, and the other is an area B2 for displaying an item worn by a character in the video and an object used in the video.

In the present embodiment, the area B1 is in the form of a television, but such a form can be arbitrarily selected by the producer, such as a movie theater type, and the video includes a TV drama, a movie, a music video, and the like.

The size and location of the area B2 can also be arbitrarily selected by the operator.

In the electronic commerce to implement the present invention, the two areas may be included in the web page of the corresponding website and other additional matters (menu, etc.) may be added.

2 is a flowchart illustrating a product introduction method according to the present invention.

First, website operators (hereinafter referred to as operators) select video productions such as dramas, movies, and music videos, produce them as videos that can be displayed on the Internet, and use them as objects worn by props or characters of the produced videos. Save the information about (step 101).

The operator selects all or the merchandise of the merchandise, collects and organizes information about the merchandise (picture of the merchandise, product introduction, price, product characteristics, etc.) and stores them in a database.

When an operator selects a video to be watched by an Internet user (hereinafter referred to as a "user") and watches it on the Internet, the operator is shown in the area B2 at the same time as the item worn by the character or an accessory used in the video is shown. In step 102, the scene of the video and the present time of the objects belonging to the scene are synchronized so that the object or the prop is displayed to the users.

When a user who accesses the web site selects one of several videos, the video is displayed in the area B1, and the items appearing in the video are displayed in the area B2 in accordance with the display of the video on the screen (step 103).

For example, when an actress wearing pretty shoes, a headband on a head, and an earring on an ear appears on the screen of the video, the shoes, the headband, and the earring are displayed on the screen, and are displayed in the area B2 in turn.

The objects manifested in the area B2 are continuously shown for a certain time, and if there are many objects to be displayed and cannot be displayed on one screen, the objects manifested in chronological order disappear from the region B2 in turn.

For example, if the maximum number of objects that can be displayed in the area B2 is 5, when the first object is manifested, the object is continuously displayed in the region B2 until the next sixth object is manifested, and the sixth object Disappears as it manifests. That is, five products manifested in the second to sixth remain in the area B2.

Of course, the maximum number is adjustable, and may be displayed separately until the video is completed by classifying the disappeared and disappeared items separately.

The user can watch the video and at the same time see the objects in the video.

If there is an item that you want to purchase or you want to know the information about the item displayed in the area (B2), you can click on the picture of the desired item to know the details of the stored item and enter the procedure for purchasing the item. (Step 104).

The above embodiment has been described on the basis of electronic commerce on the Internet, which can introduce and sell products using the same method even in general cable broadcasting capable of home shopping.

In other words, while broadcasting a video content in a wired (cable) broadcaster as described above on one side of the screen, and can see the viewers can purchase the product.

As described above, by stimulating the user's desire to purchase by presenting the drama or movie screened by popular actors and the items worn by the actors in the drama or movie or props used in the drama or movie It is possible to improve the sales of the product by allowing the purchase of goods immediately.

Claims (2)

In the internet marketing method, (1) producing a moving picture and storing information on an item worn by a character in the moving picture and an object used in the moving picture; (2) dividing the screen into two areas and synchronizing the present time of the video and the object so that when the produced video is displayed in one area, the object is displayed in another area according to the time that appears in the video. ; (3) displaying the video on the screen and displaying the corresponding objects on the screen according to the synchronized time; And (4) when the user selects a desired item from among the displayed items, presenting information on the stored object and performing a procedure for purchasing the object. The product marketing method of claim 1, wherein the marketing method is performed at home shopping using cable broadcasting.