KR20010092630A - Information provider system and method linked multimedia file on internet - Google Patents

Abstract

PURPOSE: A system and method for supplying internet information connected with image contents is provided to offer information concerning the image contents such as a TV program or a movie, and to maximize the advertisement effect by advertising goods related to the image contents. CONSTITUTION: A system for supplying internet information connected with image contents. is comprised of a user terminal, an indexing stage(600), a media server(300), an advertisement/information database(400), a web server(200), and a mail server(500). The user terminal retains a display unit to output image contents provided on the web. The indexing stage(600) indexes the image contents with associated advertisements and information. The media server(300) stores indexed image contents files, and distributes the image contents. The advertisement/information database(400) stores the indexed advertisements and information. In case that an image is distributed to the display unit of the user terminal through the media server(300), the web server(200) obtains an advertisement and information indexed with the image contents from the database(400) and transmits it to the user terminal. The mail server(500) takes charge of the transmitting and receiving of e-mail.

Description

Internet information providing system and method for providing information linked with video materials {INFORMATION PROVIDER SYSTEM AND METHOD LINKED MULTIMEDIA FILE ON INTERNET}

The present invention relates to an information providing system and method using an internet image, and more particularly, to an internet advertisement system and method for providing information related to an internet image.

In general, video producers use virtually no charge through certain companies that want to promote their products on TV shows, such as clothing, furniture, and automobiles for TV shows or dramas and entertainment shows. Use it with sponsorship. Props used in video programs such as TV shows and movies can be appealed to viewers more naturally than products in intentional commercials such as CF commercials. It is not uncommon to import.

However, compared to the appeal of props currently used for video programs such as TV programs and movies, only a few props bringing such a tremendous demand as described above. This is because even if consumers are attracted to props used in video programs such as TV programs and movies, information about where to buy, where the manufacturer is, and how much the price is is not provided effectively. Thus, prop suppliers don't make as much profit as they invested.

In addition, if you want to know the company information, such as the stock price information of the company mentioned in the news program, Sisapro, etc., the viewer has a hassle of having to research the material on their own.

As such, users are forced to passively accept the video as it is provided on the Internet, and thus cannot satisfy the demand of secondary information acquisition to obtain more detailed information related to the video.

In order to solve the above problems, it is an object of the present invention to provide an Internet information providing system and method for providing information related to Internet video material.

Another object of the present invention is to maximize the effect of advertising by advertising a product related to the image.

In addition, not only to provide commercial advertisements for products related to Internet video, but also to provide educational useful information.

1 is a block diagram illustrating a system for implementing an advertisement technique using an internet image material according to a preferred embodiment of the present invention.

2 is a diagram showing a website according to a preferred embodiment of the present invention.

3 is a diagram illustrating information about a prop used in an image material according to a preferred embodiment of the present invention.

4 is a flowchart illustrating the operation of a system according to a preferred embodiment of the present invention.

5 is a view showing a video screen of the video material according to an embodiment of the present invention.

* Description of the symbols for the main parts of the drawings *

200: web server 220: database portion

300: media server 400: advertising and information DB server

In order to achieve the above object, the present invention comprises a user terminal having a predetermined display device capable of outputting a video material provided on the Web; An indexing stage for indexing an image with related information; A media server storing the indexed video files and distributing the video files, an information DB server storing the indexed information, and a video data are distributed to the display device of the user terminal through the media server. If so, it provides an Internet media advertising system comprising a web server for retrieving the video content and the indexed information from the information DB server to the user terminal.

More preferably, it comprises a mail server for transmitting information related to the video material to the user terminal via an email.

The information indexed by the video material and the time zone is output to another area of the display device of the user terminal at the corresponding time, and the related video material and information are displayed at the same time in different areas of the display device.

Further, when the information related to the video object is indexed with a specific time zone specific region of the video image, when the specific region of the video image displayed through the user terminal is selected, the provided video is stopped and the video is provided. The indexed information is displayed in the same area.

The present invention comprises a user terminal having an image display device; An indexing stage for indexing an image with related information; Internet information provided by an Internet information providing system including the media server storing the indexed video files and distributing the video, an information DB server storing the indexed information, and a web server. A method comprising: indexing information related to the video object; Accessing the web server through the user terminal and requesting a video output, displaying a selected video on a display device of the user terminal; while the selected video is displayed, the related information indexed to the video is displayed. It provides a method for providing Internet information comprising the step of outputting to a display device.

It is more preferable to include the step of purchasing the desired product after recognizing the output information.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a preferred embodiment according to the present invention, showing an Internet information providing system for providing advertisements of commercial goods associated with the video material, the present invention provides a predetermined display device capable of outputting the video content provided on the Web A user terminal possessed; An indexing stage 600 for indexing a video with related advertisements and information; A media server 300 that stores the indexed video files and distributes the video files, an indexed advertisement, an advertisement and information DB server 400 that stores information, and the media server 300. A web server 200 for retrieving the advertisement and information indexed with the image from the advertisement and information DB server 400 and transmitting the image to the user terminal when the image is distributed to the display device of the user terminal through a); It provides an Internet media advertising system comprising a mail server 500 that is in charge of sending and receiving mail.

The user terminal, which is an internet access means, has a display device such as Real Player, Quicktime, and Windows Media Player, which decodes and displays the video content of the TV program or movie. Through the display device, a product provided on the website can be viewed as a video.

The video material is a digital video displayed on the Internet, and may be subjected to a process of converting an analog video into a digital video through encoding.

The indexing stage 600 indexes information and advertisements related to an image according to time zones, and synchronizes each data to be shown together at the same time. For example, the information and advertisement data may be produced in audio, video streaming media format files such as Active Streaming Format (ASF), and languages such as HyperText Markup Language (HTML).

In addition, the indexing stage 600 not only indexes for each time slot, but also provides coordinate values for each time zone to connect the corresponding information or advertisement. This forms the basis for the ability to show information or advertisements associated with the selected area when selecting a specific area to which the coordinates are assigned. Data on these actual coordinate values is stored in the moving picture data. When creating an ASF file, if you specify a specific area, the screen will be recognized when you click the mouse in the specified area. It can be implemented by those skilled in the art.

The media server 300 includes a video DB 320 for storing a video file. The video DB 320 stores the video content indexed with advertisements and information through the indexing stage 600 and the video file that has not been indexed. For example, the video data stored in the video DB 320 may be stored. For example, an image such as a TV program or a movie using a product of a manufacturer stored in the manufacturer DB 224 described below may be used. The video material may follow a re-broadcasting format in which the broadcasted video is recorded, indexed, and broadcasted together with related information. However, it is more preferable to provide information such as a TV program or news through live broadcasting rather than re-broadcasting. This problem can be solved by contracting with a broadcasting station and receiving the video content before it is broadcast through the media.

In addition, the media server 300, for example, in order to transmit the video data stored in the video DB 320 more effectively, for example, various settings such as setting the transmission rate, the number of simultaneous access, the communication method, the bandwidth for the entire network, etc. In addition to the elements, in the manner of distributing the video file stored in the video DB, it uses streaming, a technology that can process the transmitted data as if it is a continuous and continuous water flow, which is implemented by a person skilled in the art Of course this is possible.

The advertisement and information DB server 400 includes an advertisement DB 420 in which an unindexed advertisement and an indexed advertisement are distinguished and stored, and an information DB 440 in which unindexed information and indexed information are distinguished and stored. do.

The advertisement DB 420 may be divided into an image portion storing an advertisement consisting of a still image and a text portion storing text related to the advertisement. The advertisement provided through the advertisement DB 420 is preferably weighted to a still image rather than text.

The information DB 440 stores information related to an advertisement. For example, the information DB 440 stores information about a product such as a price, a model number, and a manufacturer of a product appearing in a video program such as a TV program or a movie. It may include brief information associated with, and detailed information associated with the brief information. The detailed information means content provided to the user terminal when the user who has received the brief information clicks on the provided information for more detailed information.

The advertisement and information DB 400 may not only store information on products appearing in the video, but also include advertisements and information on other products of the producers who produce the products.

The web server 200 is an ASP (Active Server Page) for instantaneously creating or specializing a web page before transmitting information to a user based on the result of a single tone accessing a database according to a user's request and the result, as usual. It has a web page script like:

The web server 200 automatically recognizes the advertisement and the information indexed for the same time zone in the video, and the advertisement and the information indexed by the ASP (Active Server Page) code of the web server in the advertisement and information DB server 400 Send it. The transmitted advertisements and information are output to another area in the display device to provide a video together with indexed advertisements and information at the same time. When the video is provided using the above-described streaming, the web server 200 provides advertisements and information related to the video at the same time. If information related to the video is displayed after the video has passed, time is an important factor among the various factors because the effect according to the present invention is halved.

In addition, the web server 200 recognizes the advertisement and information connected to the coordinates of the specific area of each time zone of the image, when a specific region is clicked through the user terminal, the video automatically provided through the display device It stops, and displays a specific area of the video material, the indexed advertisement and information in the space where the video of the display device was displayed.

Both methods described above can be implemented through the index stage process. As described above, since both methods must provide related information at the time when a related video is provided, a temporal element is emphasized as an important factor.

On the other hand, as shown in Figure 5, the method of displaying the video material, and related advertisements and information, the area 140, which is different from the region 140 for outputting the video material in the display device to select the advertisement and information A method of providing a video may be used, or a method of providing an advertisement and information to a portion of an area displaying an image by allocating a portion of an area where an image of the display apparatus is output. In addition, when selecting a specific region of the video through the user terminal, instead of the method of stopping the video and providing advertising and information, a method of providing advertising and information while continuing to provide the video may be used, the present invention It is not limited to the output method.

The site operated on the web of the web server 200 may provide a service even in the case of non-members, and it is preferable to manage a user who wants to purchase an item by advertising as a member. The web server 200 includes a database unit 220 composed of a member DB 222, a producer DB 224 and a transaction history DB 226.

The member DB 222 and the manufacturer DB 224 are for the safe transaction between the consumer and the seller, the member DB 222 is a web user of the web user registered as a member on the website operated by the server 200 Personal information is included. The producer DB 224 includes information about a manufacturer who wants to sell the product on a website operated by the web server 200 by providing a product of the company as a prop in a video program such as a TV program or a movie.

In addition, the transaction history DB 226 stores transaction history information in which a member registered in the member DB 222 purchased a product provided by the manufacturer. Various payment methods may be used, but the present invention is not limited to the product purchase method.

The mail server 500 provides product information used as a prop of a video object such as a TV program or a movie stored in the information DB 440 through an electronic mail to a member or the general public of the web server 200. It plays a role.

The website operated by the web server 200, as shown in Figure 2, links to the product 40, drama 50, movie 60, entertainment show program 70, news 80, etc. The link is connected to the advertisement DB 420 and the information DB 440 of the advertisement and information database server 400 and the video DB 320 of the media server 300.

In addition, the product link 40 has a directory of clothing (41), accessories (42), alcohol (43), food (44), cosmetics (45), home appliances (46), other (48), etc. Each directory, for example, accessory 42, has subdirectories such as earring 42a, necklace 42b, and ring 42c. Therefore, when a subdirectory, for example, the necklace 42a is clicked on, as shown in FIG. 3, various kinds of necklace pictures 100 and model numbers, prices, manufacturers, and images provided as products and accessories are provided. The screen with the prop information 110 is output. In addition, below the prop information 110, a video view 112 icon for viewing a video program such as a TV program or a movie, and a buy 114 icon for purchasing a product of an output screen are provided. Therefore, a consumer, that is, a web user, can purchase a desired product without seeing or watching a video program such as a TV program or a movie.

In addition, the website is provided with a search engine 90 to perform a keyword search. For example, if you enter the name of the actor or the title or product name of the drama or movie and click the search icon 92, the relevant information is output, can be linked to the photo or video of the props seen in the actor, drama or movie you want .

4 is a flowchart illustrating a process of receiving corresponding advertisements and information through a video provided by the website. First, advertisements and information related to the video are indexed and the media server 300 and the advertisements and information DB are provided. The step of classifying and storing the server 400 should be preceded (S1).

The web user accesses a website through the user terminal, the drama 50 connected to each drama 52, 54, 56 stored in the video DB 320, and each movie 62, 64, 66. ), A movie 60 connected to each other, an entertainment show program 70 connected to each show program 72, 74, and 76, and a news 80 connected to each news 82, 84, or 86. When a specific program is clicked, a specific program can be viewed as a video through a display device such as a window media player of the user terminal (S3). A case where a particular program is a drama will be described with an example.

When a web user clicks on a specific drama of the broadcasting medium 1 (52) in the link of the drama 50, as shown in FIG. 5, a video is provided, and a product such as a necklace, earrings, clothes, shoes or a car is provided to the drama. Will appear. The products featured in these dramas have been indexed with relevant advertisements and information in advance.

When the cursor is placed on a product appearing in the drama through the user terminal, the prop of the video is linked with information such as a model number, a price, a manufacturer, and the like of the prop. It is desirable to change to an asterisk 142 to inform the user that the area is clickable.

When the user selects a specific area capable of clicking the cursor, for example, a necklace area provided in the video (S5), the web server 200 stops the video displayed on the area 140 of the display device. Producer that retrieves the corresponding advertisement and information related to the clicked product through the advertisement and information DB server 400 and displays it in the same area 140 where the video in the display device was provided or supplies the corresponding product. (Advertising) to go to the site (S8).

On the other hand, since the indexed information is not only indexed with respect to a specific region, but also indexed by time zone, the indexed time can be recognized and automatically provide related advertisements and information without a user clicking on a specific region. do. In this case, since the information provided is not information desired to be provided through active participation such as a user's click, it is desirable to provide the information without affecting the viewing of the video. To this end, it is possible to use a method of designating a region 160_ different from the region where the video of the display window is executed and providing the same with the related image at the same time (S6). Corresponds to brief information of a product such as a model number, a price, a manufacturer, etc. of a specific product stored in the advertisement and information DB server 400. The advertisement and the information may be provided in separate areas 140 and 160, respectively. It is desirable to provide, and more preferably to allow a plurality of advertisements and information to be provided.

If the user wants to obtain more detailed information by clicking on advertisements and information output at the same time to the other area 160 of the display apparatus provided with the video (S7), the display is similar to the case where the specific area of the video is selected. It stops the video displayed on the device to display the more detailed information and advertisements of the advertisement and information clicked by the user, or go to the site of the manufacturer (advertiser) that supplies the product (S8).

At this time, a web user who wants to purchase a product such as a specific prop enters information such as a product name and a model number in the purchase icon (130) located at the bottom of the video screen 140 and clicks to apply for a desired product. It may be (S9). The personal information of the web user who applied for the purchase of a specific product and the model number of the product are stored in the transaction history DB 226 of FIG.

The purchase of the product is made by delivering the goods to the purchaser after payment is confirmed through a card payment or a bank account as in a known method, and the present invention is not limited to such a payment method and a delivery method.

If the user does not select the advertisement and information, or if the user chooses to continue viewing the video, the process of providing the video, the advertisement and the information is repeated (S3). When the video ends, the system ends (S4).

The above described an embodiment of efficiently providing a product advertisement for inducing commercial purchase of a product through an image. As another embodiment, a system and method for providing learning information related to a video have the same configuration. 1 and 2 will be described without reference to the accompanying drawings.

Store the news 80, Sisapro, etc. in the video DB 320, and instead of storing the information of goods for purchase in the advertisement and information DB 400, the stock price graph, stock index, company information, etc. of each company To store learning information.

Such learning information is indexed with each video, and the news 80 is provided through the user terminal, and when a specific company is mentioned among the contents of the news, the stock price graph of the indexed company, the company information, etc. Provided with this news, the user can watch the news and obtain information about the company associated with the news.

As described above, when a video is provided using the system according to the present invention, information related to the video can be provided to satisfy the intellectual curiosity of the user, and the present invention is not limited to the content of the provided information. .

The embodiments of the present invention mentioned above are merely illustrative, and the embodiments according to the present invention have been described, which are illustrative, and various changes and modifications may be made without departing from the spirit of the present invention. However, it will be apparent from the appended claims that such changes and modifications fall within the scope of the present invention.

The present invention provides an effect of simultaneously receiving an image and related information through the Internet, and has various advantages depending on the content and type of related information.

That is, in the case of providing an advertisement related to a video material through the present invention, the advertisement company provides an advantage of maximizing the advertisement effect, thereby overcoming the limitations of the banner advertisement, and by receiving the advertisement related to the video material to the consumer, It provides the effect of being immediately informed about the products of interest.

In addition, the present invention may provide an effect that actively provides intellectual anxiety that may occur by watching the video material by providing educational information together.

Claims (4)

A user terminal having a predetermined display device capable of outputting an image provided on a web; An indexing stage for indexing an image with related information; A media server storing the indexed image file and distributing the image file; An information DB server storing the indexed information; When the image is distributed to the display device of the user terminal through the media server, a web server for retrieving the image and the indexed information from the information DB server to transmit to the display device of the user terminal Internet information providing system including The method of claim 1, The web server Recognizing the indexed information according to the video material and time zone, and outputting the indexed information to the display device of the user terminal at the corresponding time, output the indexed information to an area different from the region in which the video in the display device is output Internet information providing system, characterized in that for simultaneously displaying information associated with the video in different areas of the display device. The method of claim 1, The web server Recognizing the specific region and the indexed information of the image, when the specific region of the video displayed through the user terminal is selected, the provided video is stopped, the indexed in the same region of the display device that the video was provided Internet information providing system, characterized in that for displaying information. A user terminal having an image display apparatus; An indexing stage for indexing an image with related information; A media server storing the indexed image file and distributing the image file; An information DB server storing the indexed information; An information providing method provided by an internet information providing system including a web server, Indexing information related to the video object; Accessing the web server through the user terminal and requesting a video output, displaying a selected video on a display device of the user terminal; Outputting the related information indexed to the video to the display device while the selected video is displayed; Internet information providing method comprising a.