JP2001306784A - Marketing system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To facilitate the purchase of merchandise/service resulting from a program, to increase the merchandise/service sales amount of the merchandise/ service provider and to accordingly increase the advertisement fee earnings of a television program provider. SOLUTION: In this marketing system 20, information can be transmitted and received between a program providing source server 22 and a client terminal 62 or a merchandise/service providing source server 50. The server 22 has a controlling means 24 which transmits program origin information to the terminal 62, makes the terminal 62 display the program origin information, also generates advertisement fee information corresponding to the order information of merchandise or a service related to the program origin information inputted from the terminal 62 and transmits the advertisement fee information to the server 50, and a storing means 34 for receiving and storing the order information.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

[0001] The present invention relates to a marketing system. In particular, the present invention relates to a technique suitable for a system that performs marketing linked to a television program using a communication line such as a network.

[0002]

2. Description of the Related Art Even today, when various media have been developed, television is a media that is viewed by a very large number of people. Taking advantage of the effects of television advertisements resulting from this very widespread viewing, television program providers provide advertisements (commercials) related to products and services between broadcasts of television programs, As a price, an advertisement fee is obtained from the provider of the product / service. It is a common practice for television program providers to obtain advertising revenue in this way.

[0003]

However, the effect of the television advertisement is exerted not only in commercials during the broadcast of the television program but also in the television program itself. That is, the products and services shown in the TV program (for example, the clothes worn by the talents appearing in the TV program, the hotels used in the TV program, etc.) are separate from the contents of the program. Engage viewers of the program and increase their willingness to buy or use it. However, it is difficult for viewers of the TV program to obtain detailed information on the product / service, and it is often unclear where to purchase the product / service. Often. As a result,
Although the service provider has a demand for the purchase of the product or service, it cannot actually provide the product or service, and as a result, the sales of the product or service are lost. This means that the TV program provider motivated the viewers of the program to purchase the product / service, and the TV program showed the advertising effect of the product / service. Since it is not linked to the sale of the product / service, the advertisement fee for the product / service cannot be charged to the provider of the product / service, and as a result, the advertisement fee revenue is lost. The inventor of the present invention can create a system that enables a viewer of a television program to easily purchase goods and services derived from the television program by using a network or the like, thereby facilitating the purchase of goods and services. Providers of television programs have found the idea that they can get advertising fees from providers of their products and services.

[0004] The present invention facilitates the purchase of products and services derived from programs, increases the sales volume of the products and services of the providers of the products and services, and consequently the advertising fee revenue of the providers of the TV programs. The purpose is to increase.

[0005]

A marketing system according to the present invention is a system in which a program providing server and a client terminal can transmit and receive information via a communication line. The original server, control means for transmitting and displaying program-derived information to the client terminal, and storage means for receiving and storing order information of goods or services related to the program-derived information input from the client terminal. (Claim 1). Here, the “program provider server” may be a server managed by the television program provider itself,
The server may be a server managed by a person related to the TV program provider (for example, a subsidiary of the TV program provider), or may be a server managed by a person who operates an advertising agency business related to the TV program. . "Client terminal"
The term includes, for example, not only personal computers but also televisions and mobile phones that can be connected to communication lines. The “communication line” refers to, for example, a network (for example, the Internet), a dedicated line, or the like, and may be wired or wireless. The “program-derived information” is, for example,
The image of the program itself, the image of the talent who appeared in the program, etc., may be a still image or a moving image. The “order information” also includes information when actually requesting a material or service in addition to information when actually purchasing a product or service. According to the configuration of the present invention, the viewer of the program (the user of the client terminal) can browse the program-derived information displayed on the client terminal and place an order for a product or service related to the program-derived information. it can. Therefore, it is possible to quickly and easily purchase a product or a service that was difficult to purchase only by watching a program. For this reason, the provider of goods and services
The sales volume of services can be expanded. Therefore, for the program provider, the advertisement fee can be charged to the product / service provider, so that the advertisement fee income can be increased.

[0006] In the marketing system according to the present invention, the program providing server may further transmit and receive information to and from the product / service providing server via a communication line. It is preferable that the provider server has a storage unit that receives and stores order information of goods or services related to the program-derived information input from the client terminal (claim 2). Here, the “product / service provider server” may be a server managed by the product / service provider itself, or may be a person related to the product / service provider (for example, the provision of the product / service). Server managed by the third party). According to the configuration of the present invention, the merchandise / service provider server has storage means for storing order information, so that the merchandise / service provider can manage the order information from the client terminal.

[0007] Further, in the marketing system according to the present invention, the program providing server further includes a product / product.
A system capable of transmitting and receiving information via a communication line with a service provider server, wherein the program provider server generates advertisement fee information according to the order information and transmits the advertisement fee information to the product / service provider server. It is preferable to have control means for transmitting (claim 3). Here, the “advertising fee information” includes not only information on a normal advertising fee but also information on a commission fee and information on a commission.
According to the configuration of the present invention, the administrator of the program provider server can charge the administrator of the product / service provider server for an advertisement fee according to the order information from the client terminal.

Further, according to the present invention, the same functions and effects as those of the above-described inventions can be achieved by the program provider servers according to the inventions.

[0009]

DESCRIPTION OF THE PREFERRED EMBODIMENTS Main features of a marketing system according to an embodiment of the present invention will be described. (Mode 1) The program provider server includes storage means for storing advertisement fee information. According to this configuration, the advertisement fee information can be managed in the program provider server. (Mode 2) The merchandise / service provider server includes storage means for storing advertisement fee information. According to this configuration, it is possible to manage the advertisement fee information in the product / service provider server. (Mode 3) The product / service provider server inputs detailed information of the product / service, and stores the product / service detailed information in the product / service D prepared in the storage means of the program provider server.
B. According to this configuration, the product
The service provider can sequentially update the detailed information of the product / service. (Mode 4) The storage means of the program provider server includes popular programs,
It has a viewer forum and a program-related information DB having game quiz information on programs. According to this configuration, it is possible to promote browsing of the homepage managed by the program provider server.

[0010]

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS (System Configuration) FIG. 1 shows a configuration diagram of a marketing system according to an embodiment of the present invention. As shown in FIG. 1, in the marketing system 20 according to the embodiment of the present invention, the program provider server 22 includes a client terminal 62 and a communication line (for example, the Internet) 2.
1 can transmit and receive information. The program provider server 22 is connected to a communication line (for example, a dedicated line).
It is possible to transmit and receive information to and from the product / service provider server 50 via the server 23. Further, the product / service provider server 50 communicates with the client terminal 62 via a communication line (for example,
It is possible to transmit and receive information via the (Internet) 25.

(Program provider server) Program provider server 2
2 has storage means 34 and control means 24. The storage means 34 includes a program DB 36, a program-related information DB 38, a product / service DB 40, an order information DB 42, and an advertisement fee information D
B43. The program DB 36 stores program-derived information. Specifically, it stores an image of a talent who appeared in the program, an image of one scene in the program, and the like. The program-related information DB 36 stores information on popular programs, information on viewer forums of programs, information on game quizzes on programs, and the like. The goods / services DB 40 stores detailed information of goods / services. Specifically, it stores the product / service number, the product / service name, the provider of the product / service, text information such as the price of the product / service, image information of the product / service, and the like. The order information DB 42 stores order information of goods or services related to the program-derived information input from the client terminal 62. Specifically, it stores the name, address, e-mail address, etc. of the orderer, other than purchase / material request. Advertising fee information DB 43
Stores advertisement fee information corresponding to the order information.

The control means 24 includes a display information generation unit 26,
It has an order information processing unit 44 and an advertisement fee information generation unit 46. The display information generation unit 26 includes the parameter analysis unit 2
8, a file search unit 30 and a display screen generation unit 32. The display information generation unit 26 is a client terminal 6
2 to generate a page or the like requested to be displayed. The parameter analysis unit 28 analyzes information of a page requested to be displayed from the client terminal 62 (display request page information),
The parameters included in the display request page information are extracted. The file search unit 30 stores each DB3 in the storage unit 34 based on the parameters extracted by the parameter analysis unit 28.
Search 6-42. The display screen generation unit 32 creates a screen that can be displayed as a home page based on the files extracted from the DBs 36 to 42 by the file search unit 30. The order information processing unit 44 receives the order information from the client terminal 62 via the order information DB 42. Then, based on the order information, a request is made to the settlement processing organization 48 for processing. The advertisement fee information generation unit 46 receives the order information from the order information processing unit 44. Then, advertisement fee information corresponding to the order information is generated, and the advertisement fee information is stored in the advertisement fee information DB 4 of the storage unit 34 of the program provider server 22.
3 is stored. Thereafter, the advertisement fee information is transmitted to the product / service provider server 50. The transmitted advertisement fee information is stored in the advertisement fee information DB 60 of the storage unit 56 of the product / service provider server 50.

The program provider server 22 may use an information processing device such as a personal computer or a workstation. The storage means 34 is, specifically,
A magnetic disk device, an optical disk device, or the like included in these information processing devices may be used. Specifically, the control unit 24 may use a CPU, and the above-described processing units (the display information generation unit 26, the order information processing unit 44, and the advertisement fee information generation unit 46) are stored in a memory of the information processing device. Is stored in the form of a program, and is processed by the CPU.

(Product / Service Provider Server) The product / service provider server 50 includes an input device 54, an output device 52,
Storage means 56. The input device 54 includes a keyboard, a mouse, and the like, and the output device 52 includes a CRT display and the like. The product / service detailed information input by the input device 54 is transmitted to the program provider server 22 and stored in the product / service DB 40. Storage means 5
Reference numeral 6 denotes an order information DB 58 for storing order information transmitted from the client terminal 62, and an advertisement rate information DB for storing advertisement rate information transmitted from the program provider server 22.
60.

(Client Terminal) Client Terminal 6
2 has an input device 66 and an output device 64.
The input device 66 is constituted by a keyboard, a mouse and the like, and the output device 64 is constituted by a CRT display and the like.

(Processing Operation of System) The processing operation of the marketing system 20 configured as described above will be described with reference to FIG. FIG. 2 is a flowchart showing the processing operation of the marketing system.

First, the type of information input from the client terminal 62 is determined (STEP 10). As a result, when it is determined that a request to display various pages (a page of a program, a page of a viewer forum, a page of a game quiz, and the like) is received from the client terminal 62, the information (display The requested page information) is transmitted to the program provider server 22, and display information is generated (STEP 20). On the other hand, when it is determined that the client terminal 62 has requested the purchase of the goods / services or the request for the materials, the purchase information of the goods / services or the request information of the materials (order information) is transmitted to the program providing server 22 Is transmitted and the order information is processed (STEP 4).
0). Hereinafter, a case where the program provider server 22 receives the display request page information and a case where the program provider server 22 receives the order information will be described.

In STEP 10, when the program provider server 22 receives the display request page information, the display information generating unit 26 is activated (STEP 20). When the display information generation unit 26 is activated, first, the parameter analysis unit 2
At 8, the display request page information is analyzed. As a result of this analysis, the parameter analysis unit 28 outputs a file address and the like necessary for displaying the page requested to be displayed. Based on the address of the file, the file search unit 30 searches each of the DBs 36 to 42 in the storage unit 34 and extracts a file required to create a page requested to be displayed by the client terminal 62. The display screen generation unit 32 generates a screen requested to be displayed based on the file extracted by the file search unit 30. Then, when this screen is generated, it is transmitted to the output device 64 of the client terminal 62. As a result, at the client terminal 62, the page (the page of the program,
Viewer forum pages, game quiz pages, etc.). Thereafter, when further information (display information or order information) is input at the client terminal 62, the process returns to STEP10, and
The type of information is determined. On the other hand, if there is no input of information, the process ends (STEP 30).

On the other hand, when the program provider server 22 receives the order information in STEP 10, the order information is transmitted to the program provider server 22 and stored in the storage unit 3.
4 is stored in the order information DB 42. Thereafter, when this order information is transmitted to the order information processing section 44, the order information processing section 44 is activated (STEP 40).

The order information processing section 44 first determines whether the received order information is purchase information of goods / services or information requesting data of goods / services (STEP 50). As a result,
When it is determined that the order information is the purchase information of the goods / services, the received purchase information of the goods / services is transmitted to the payment processing organization 48 to perform the payment processing (STEP 6).
0) Then, the advertisement fee information generation unit 46 is activated (STEP 70). On the other hand, when it is determined that the information is billing information of goods / services, the payment processing is not performed, and the advertisement fee information generating unit 46 is immediately activated (STEP 7).
0). Hereinafter, the processing of the settlement processing agency 48 and the processing of the advertisement fee information generation unit 46 will be described.

The settlement processing institution 48 performs a settlement process when the order information is determined to be purchase information of goods / services. When the payment processing is completed, the fact that the payment processing is completed is transmitted to the order information processing unit 44. This order information processing unit 44
The order information is transmitted to the advertisement fee information generation unit 44. When this order information is transmitted, the advertisement fee information generation unit 46 is activated.

Upon receiving the order information (purchase information of goods / services, information requesting information), the advertisement fee information generating section 46 generates advertisement fee information according to the order information. To be more specific, multiply the advertising fee for each product / service set in advance with the product / service provider by the number of ordered products / services, Advertising fee information to be charged to the provider of. If the provider of the product / service provides a plurality of products / services, this advertising fee information is calculated for each product / service, and the total is calculated first by the program provider server. 22 storage means 34
Is stored in the advertisement fee information DB 34 of FIG. After that, it is transmitted to the product / service provider server 50 as advertisement fee information (S
TEP80). The transmitted advertisement fee information is stored in the advertisement fee information DB 6 in the storage unit 56 of the product / service provider server 50.
0 is stored. Then, from the client terminal 62,
If information (display information or order information) is further input, the process returns to STEP 10 to determine the type of information. On the other hand, if there is no input of information, the process ends (STEP 30).

As described above, the advertisement fee information generation unit 46 of the program provider server 22 generates the advertisement fee information according to the order information, and the advertisement fee information is transmitted to the product / service provider server 50. . Therefore, conventionally, the program provider (television station or the like) could only obtain the advertisement fee income for commercials between television programs, but according to the system according to the present embodiment, the advertising The advertising fee can be obtained by the effect.
Therefore, the program provider can increase the advertisement fee income. In addition, the program provider may charge the merchandise / service provider a commission for commissioning the sale of the merchandise / service and a commission for selling the merchandise / service, separately from the advertising fee.

(Usage of System) A usage of the marketing system according to this embodiment will be described with reference to FIGS. 3 to 8 are display screens of the homepage of the television station on the client terminal 62. FIG. 3 is a program guide page, FIG. 4 is a program A page, FIG. 5 is a product page worn by the talent, FIG. 6 is a product page, FIG. 7 is a talent information page, and FIG. This is a forum page. As shown in FIG. 3, the first page of the homepage of the television station includes a page 102 of the program guide.
Is displayed. On the page 102 of the program guide, icons 102a of the respective programs are displayed. The program guide page 102 includes a search engine 102b that can search for a desired product / service by a talent name, a product / service name, a product / service provider name, a location name, or the like. It also has a popular program icon 102c that allows the user to know popular programs supported by program viewers, a viewer forum icon 102d in which program viewers can participate, and a game quiz icon 102e.

When the icon 102a of the program A shown in FIG. 3 is clicked, as shown in FIG.
4 is displayed. On the page 104 of the program A, an image 104a of the program A and product / service information 1 related to the program A are displayed.
04b, talent information 104c related to the program A, and a program popularity voting icon 104d are displayed.

When the icon 104a of the image of the program A (in this embodiment, the image of the talent who appeared in the program A) is clicked, the talent who appeared in the program A is acquired as shown in FIG. A page 106 showing a list of attached products is displayed. When a list of products is displayed from an image of a program in this way, a clickable map (clicking a certain portion of a certain image causes a certain URL to be displayed)
Method of linking to). On this page 106, images of products worn by the talent and detailed information on these products (in this embodiment, one piece 106a and the detailed information 106b,
Necklace 106c and its detailed information 106d, shoes 1
06e and its detailed information 106f) are displayed.

When the icon 106a of the product (one piece) image displayed on this page is clicked, FIG.
As shown in the figure, the product page 108 is displayed.
This product page 108 contains the product image 106
a, detailed information 106b on this product, input fields 108a, b, c of product order information, link 1 to the product provider
08d and the like are displayed. When ordering this product, it is possible to purchase this product or request a document by inputting it into the input fields 108a, b and c of the order information of the product.

As described above, in the system according to the present embodiment, a homepage for introducing a TV program and a homepage for purchasing a product or the like are not created separately, but a homepage operated by a provider of the TV program is provided on the homepage. And a system for purchasing a product or the like related to the television program. Therefore, according to the system according to the present embodiment, the viewer of the television program can quickly and easily purchase a product or the like worn by the talent appearing in the television program from the client terminal via the network. it can. Further, according to the system according to the present embodiment, the viewer of the television program is aware that the viewer is intentionally purchased from the provider of the product or the like, like a commercial between regular programs. Without having it, the viewer can have the consciousness that he / she selects and purchases the product or the like on his / her own will.

On the page 104 of the program A shown in FIG. 4, when the product icon 104b is clicked, the product page 108 shown in FIG. 6 is directly displayed. If the user wants to purchase or request materials at the time of watching the program, the product icon 104b
If you click, you can immediately browse the page about this product.

Clicking on the talent information icon 104c on the program A page 104 shown in FIG. 4 displays the talent information page 110 shown in FIG. The talent information page 110 includes the talent image 110a and the talent profile 110
b, icon 110 of a published article about this talent
c, an icon 110d of a link to the publisher is displayed. Published articles about the talent are provided by linked publishers. Published article icon 11
By clicking 0c, the contents of this published article can be browsed. In addition, since the provider of the TV program provides a place for advertisement to the publisher through this homepage, browsing of the published article is basically free.
By providing such a talent information page, the number of viewers of this homepage can be increased.

In the program A page 104 shown in FIG. 4, a program popularity vote is also performed. When the user clicks on the icon 104d of "I saw", "I have not seen", "I want to see next time", or "I do not want to see anymore", the result of this click is reflected on the page 102c of this week's popular program shown in FIG. .

When the viewer forum icon 102d is clicked on the program guide page 102 shown in FIG. 3, a viewer forum page 112 shown in FIG. 8 is displayed. Clicking on the "You are a producer" icon 112a on this page 112 displays a page where you can write your drama ideas. When this idea is actually adopted, the fact that the idea is adopted may be notified not only on this homepage but also on a conventional mass media (newspaper or the like). Also, the icon 1 of "You are the reporter" on page 112 of the viewer forum
When 12b is clicked, a page is displayed on this homepage where a person who has actually purchased the product can write his / her impression about the product. Also, those who have not purchased the product can also view the impressions written on this page. In addition, talents who actually use this product in a program can write their impressions.

When a game quiz icon 102e is clicked on the program guide page 102 shown in FIG. 3, a game quiz page relating to the program is displayed. This game quiz is made to be understood only by watching a television program.

As described above, by providing the above-mentioned popular programs, viewer forums, game quiz pages, and the like on the homepage established by the program provider server, the number of viewers of this homepage can be increased. As the number of viewers of this homepage increases, it can be expected that orders for products and services provided on this homepage will also increase. As a result, it is possible to increase the advertisement fee income of the program provider.

Although the marketing system according to the embodiment of the present invention has been described above, the present invention is not limited to the above-described embodiment at all, and the present invention can be variously modified and improved based on the knowledge of those skilled in the art. Can be implemented. For example, a homepage operated by a program provider server (such as displaying a URL of a homepage) may be provided in a television program, in a publicity frame of a television station, or in a mass media such as a newspaper or a magazine. Thereby, the number of viewers of this homepage can be increased.

[Brief description of the drawings]

FIG. 1 is a configuration diagram of a system according to an embodiment of the present invention.

FIG. 2 is a flowchart illustrating a processing operation of the system according to the embodiment of the present invention.

FIG. 3 Program listing page

[Fig. 4] Program A page

[Figure 5] The product page worn by the talent

FIG. 6: Product page

FIG. 7: Talent information page

[Figure 8] Viewer forum page

[Description of Signs] Marketing system ... 20 Program provider server ... 22 Control means ... 24 Storage means ... 34 Product / service provider server ... 50 Storage means ... 58 Client terminal ... 62

Claims (6)

[Claims] 1. A system in which a program provider server and a client terminal can transmit and receive information via a communication line, wherein the program provider server transmits and displays program-derived information to the client terminal. A marketing system comprising: control means for causing the client terminal; and storage means for receiving and storing order information of goods or services related to the program-derived information input from the client terminal. 2. The system according to claim 1, wherein said program provider server is further capable of transmitting and receiving information to and from a product / service provider server via a communication line. The marketing system according to claim 1, further comprising a storage unit configured to receive and store order information of a product or a service related to the input program-derived information. 3. A system in which the program provider server can further transmit and receive information to and from a product / service provider server via a communication line, wherein the program provider server responds to the order information. The marketing system according to claim 1, further comprising a control unit configured to generate advertisement fee information and transmit the generated advertisement fee information to the product / service provider server. 4. A program provider server capable of transmitting and receiving information to and from a client terminal via a communication line, comprising: display control means for transmitting and displaying program-derived information to the client terminal; Storage means for receiving and storing order information of goods or services related to the program-derived information input from the server. 5. Transmission / reception of information via a communication line with a product / service provider server having storage means for receiving and storing order information of a product or service related to the program-derived information input from the client terminal. 5. The program provider server according to claim 4, wherein the program provider server is enabled. 6. A program provider server capable of transmitting and receiving information to and from a product / service provider server via a communication line, wherein said program provider server generates advertisement rate information according to said order information and generates said product / service provider server.
5. A control means for transmitting to a service provider server.
Or the program provider server according to 5.