KR20120072507A - System and method for providing open market for iptv - Google Patents

Abstract

PURPOSE: An IPTV(Internet Protocol Television) open market providing system and method thereof are provided to induce viewers to purchase products in an open market mall by creating content matching advertisement and a gateway channel. CONSTITUTION: A product management unit(120) stores and receives the information of products. An open market content management unit(130) manages and receives the video or images of the products. An open market organizing unit(150) organizes a dedicated page which provides product information by using the image or video of the product. A gateway channel organizing unit(160) provides the product information to a specific channel by using the image or video of the product.

Description

ITP open market offering system and method {SYSTEM AND METHOD FOR PROVIDING OPEN MARKET FOR IPTV}

The present invention relates to a system and method that can provide an open market on IPTV.

More specifically, the present invention relates to a system and a method for generating an open market mall by request of users on a menu of an IPTV, generating a gateway channel and a content matching advertisement, and inducing the open market mall to purchase a product.

As broadcast technology develops, home shopping technology also develops through shopping channels. The home shopping commerce using a shopping specialty channel produces a content for a product sale at a specific time and a specific channel and broadcasts it in real time, and adopts a method of selling a product by receiving an order of the product through a telephone or the Internet.

Such a home shopping using a shopping specialty channel must produce a specialized product sales content, and can be provided only by occupying a specific channel and a specific time, so that only a product seller with a certain amount of money can use the related service.

Meanwhile, as the e-commerce technology of the Internet has evolved, open market technology is provided in which a specific page is provided in a manner in which product sellers enter a specific open market site, and users who want to purchase a product search for a product and purchase a product.

However, this Internet open market has a limitation that it can be used only by users skilled in the Internet or those who have decided to purchase a product from the beginning.

With the development of two-way broadcasting technology, T-Commerce technology, which combines the home shopping method with the Internet shopping technology and can purchase a product using a remote control without using a separate device such as a conventional telephone, has also been developed. However, for businesses that want to register and sell their products in an open market method, the existing T-commerce method also has a weak function of providing information of products to viewers and does not provide a function of inducing product purchase.

This problem is due to a limitation in that the broadcasting system itself is a system for providing content, and a weak function of searching for a desired product among many products in the open market, and a weak function of actively guiding products desired by viewers.

Accordingly, the present invention provides a system and method for efficiently matching a product registered in large quantities in an open market format in IPTV to a viewer and inducing a purchase.

As a technical means for achieving the above-described technical problem, the IPTV open market providing system according to the first aspect of the present invention, a product management unit for receiving and storing information of a product that a product seller wants to register in the IPTV open market, the product Open market content management unit for receiving and managing the image or video of the open market mall organizer for organizing a dedicated page for providing product information using the image or video of the product, a specific channel using the image or video of the product And a gateway channel organizer for providing product information to and a content matching unit for matching specific product information to the content using metadata of the product information and the content. Here, the product information of the specific channel and the product information matched with the content provide access to a dedicated page of the open market mall.

In addition, the IPTV open market providing method according to the second aspect of the present invention, receiving a product registration application from the terminal of the product seller to the open market, receiving the product information and content related to the product to be registered by the product seller Step, organizing an open market mall on a dedicated page provided by IPTV using the product information and content, organizing a specific channel exposing product information and content to at least one of a real-time broadcasting channel on the IPTV, and the product Exposing commodity information when broadcasting a specific content using information and metadata of content provided by the IPTV. Here, it is possible to enter the open market mall through the organized specific channel and product information provided with the broadcast content.

By the above-described problem solving means of the present invention, the viewer can easily purchase the product on the IPTV through the product advertisement matched with the gateway channel and the content as well as the open market mall.

In addition, the product seller can enter the open market of IPTV like the web open market, and can efficiently induce viewers to purchase their products on the IPTV.

1 is a schematic diagram illustrating an IPTV open market according to an embodiment of the present invention.
2 is a block diagram showing an IPTV open market providing system according to an embodiment of the present invention.
3 is a flowchart illustrating a method of providing an IPTV open market according to an embodiment of the present invention.
4 is a reference diagram for explaining an IPTV open market according to an embodiment of the present invention.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art may easily implement the present invention. As those skilled in the art would realize, the described embodiments may be modified in various different ways, all without departing from the spirit or scope of the present invention. In the drawings, parts irrelevant to the description are omitted in order to clearly describe the present invention, and like reference numerals designate like parts throughout the specification.

Throughout the specification, when a part is referred to as being "connected" to another part, it includes not only "directly connected" but also "electrically connected" with another part in between . In addition, when a part is said to "include" a certain component, which means that it may further include other components, except to exclude other components unless otherwise stated.

Hereinafter, the present invention will be described in detail with reference to the accompanying drawings.

1 is a schematic diagram illustrating an IPTV open market according to an embodiment of the present invention.

The IPTV 10 reliably provides high quality content and data through a dedicated line. The IPTV 10 broadcasts contents of various program providers through a real time broadcasting channel, and directly provides contents desired by a viewer through a VOD service. In addition, since it is based on the Internet protocol, two-way communication is possible, and various processed data broadcasts such as web services can be provided to viewers.

By using the content providing infrastructure of the IPTV 10, an embodiment of the present invention may provide an open market service on the IPTV 10.

Specifically, the IPTV 10 provides an open market mall 20 accessible through a specific menu or widget. The open market mall 20 provides a dedicated page of product information registered in the open market using a document (for example, an HTML document) that can be implemented on the IPTV 10. The open market mall 20 has a main menu and a sub menu on a dedicated page and posts product information registered by the open market registrant on the sub menu.

The submenu may further include submenus of various types and hierarchies such as product categories, advertisement content attributes, discount events, and popular products. That is, the user may finally purchase the product registered in the open market using the product information page posted in the open market mall 20.

On the other hand, one embodiment of the present invention includes a gateway channel 30 for advertising only products registered in the open market. The gateway channel 30 is one of real-time broadcasting channels and exposes a product registered in an open market according to a specific rule. The gateway channel 30 may be selected during channel zapping by viewers who are watching live broadcasts, and display a plurality of pieces of product information on one screen. The plurality of products may be exposed and changed according to a predetermined rule.

The number of times of exposure, time, and order may be equally determined for the products registered in the open market, but may be prioritized and differentially determined according to advertisement costs paid by the seller.

In addition, the embodiment of the present invention may provide a content matched marketing 30 for the product. When a product registered in the open market is highly related to a specific content, an advertisement of the corresponding product may be provided while watching the specific content. For example, in the case of infant animation content, an advertisement of a character toy product related to the animation may be provided.

The advertisement may be provided in a portion of the screen together with brief information about the product and a link to the product information page of the open market mall 20. When the viewer wants to see the sales information on the related product while viewing the content, the viewer may move to the corresponding product sales information by inputting a specific key of the remote controller.

The content matching may be implemented by a seller who registers a product in an open market by directly inputting a content or category, or the open market providing system may be automatically performed by referring to information of a product and metadata of the content.

In addition, in an embodiment of the present invention, channel matched marketing 40 may be provided for a product. If a product registered in the open market is highly related to a property of a specific channel, an advertisement of the corresponding product may be provided while watching a specific channel. For example, in the case of a sports channel, an advertisement of a product of the sporting goods may be provided.

The advertisement may be provided in a portion of the screen together with brief information about the product and a link to the product information page of the open market mall 20. When the viewer wants to see the sales information on the related product while watching the real-time broadcasting channel, the viewer may move to the corresponding product sales information by inputting a specific key of the remote controller.

The channel matching may be implemented by a seller who registers a product in an open market by directly inputting a channel or a category, or the open market providing system may be automatically performed by referring to product information and channel attribute information.

As such, through the embodiment illustrated in FIG. 1, the open market mall 10, the gateway channel 20, the content matching marketing 40, and the channel matching marketing 50 may be mutually provided from a single commerce source. . It utilizes the functions of real-time broadcasting, VOD, and data services provided by IPTV, and efficiently manages open markets where a large amount of products are registered.

2 is a block diagram showing an IPTV open market providing system according to an embodiment of the present invention.

The IPTV open market system 100 provides an open market on an IPTV to allow product sellers to register a product and promote the product to viewers through various routes.

The IPTV open market system 100 includes a member manager 110, a product manager 120, an open market content manager 130, an open market content processor 140, an open market mall organizer 150, and a gateway channel organization. The unit 160, the content matching unit 170, the channel matching unit 180, the content / channel interworking DB 190, and the product information DB 191 are included.

The member manager 110 receives and authenticates information of a member who wants to sell a product on the open market. The member information manages and stores information necessary for electronic commerce such as personal information of a member, business information, payment, membership grade, reliability, and buyer evaluation information.

The merchandise manager 120 manages information about the merchandise registered by the merchandise seller in the open market. The commodity manager 120 may provide a means for commodity sellers to input commodity information online. The product information may input a product name, a category, a manufacturer, a price, and related tag information. The related tag may include all information related to the attribute of the product, and may be used for automatic matching with a specific content or channel later.

The open market content management unit 130 registers and stores product related images and videos to be posted in the open market. The product seller may upload an image or a video related to the product by using an interface provided by the open market content management unit 130. The open market content management unit 130 stores the uploaded video and transmits it when there is a call request through the product promotion / sale page.

The open market content processing unit 140 processes the uploaded product-related image and video in a format suitable for an open market mall, a gateway channel, a content matching advertisement, and a channel advertisement matching advertisement. For example, a plurality of images of the product may be converted into thumbnails and provided in the main menu of the open market mall. Alternatively, the advertisement video of the product may be encoded to be transmitted on a part of the screen of the gateway channel.

The open market mall organizer 150 configures a main menu and a sub menu of the open market mall on a dedicated page that can be provided on the IPTV. The sub-menu may be implemented in a plurality of layers. The main menu of the open market mall can be accessed through a specific menu of the electronic program guide or a widget dedicated to shopping. Subsequently, the sub menu and the specific product page can be moved using the interface provided by the main menu. The submenu and the specific product page may be accessed through a gateway channel, a content matching advertisement, and a channel matching advertisement, which will be described later.

The gateway channel organizer 160 organizes the content promoting the product of the open market mall on at least one specific channel selected from the real-time broadcasting channel. The gateway channel is one or more channels of a real time broadcast channel, and a user can easily access the gateway channel through channel zapping. Viewers actually spend a lot of time surfing the real-time broadcast channel through channel zapping without the intention of watching specific content, in which case they can direct viewers to the open market mall through the gateway channel.

In addition, the gateway channel organizer 160 may divide one screen into several areas and post an image or a video of a product registered in the open market in each area. The image or video of the product may expose all the products by allocating the same time, but may also expose the specific product group according to the time zone. In addition, the product of the specific product seller may be preferentially exposed only when the specific product seller requests it.

The content matching unit 170 matches a specific content with a product registered in the open market. The specific content may be VOD. In the matching, the product seller may designate specific content and request a matching, but the content matching unit 170 may automatically match the product and the content. In this case, the content and the product may be matched by comparing the metadata of each content with the category, the price and the tag information of the product and calculating the relevance. When the content and the product match, information about the product to be advertised may be inserted into the metadata of the corresponding content. The information may include an advertisement page, which may include a representative image of a product and a link to a product sale page.

 The channel matching unit 180 matches a product registered in the open market with a specific channel. In the matching, the product seller may designate a specific channel and request a matching, but the channel matching unit 180 may automatically match the product and the channel. In this case, the channel and the product may be matched by comparing the attribute data of each channel with the category, the price, and the tag information of the product. When a channel and a product match, the product advertisement page may be displayed manually or automatically during the real-time broadcasting of the channel. The advertisement page may include a representative image of the product and a link to the product sale page.

The information related to the aforementioned content matching and channel matching is stored in the content / channel interworking DB 190. The content / channel interworking DB 190 stores time, exposure period, order, and address information of the advertisement page to be exposed in each content or channel.

The product information DB 191 stores information about an item registered through the product manager, an advertisement image, a video, a price, specification information, an advertisement page, and the like.

According to the above-described configuration, the product seller freely registers his or her own product, and not only exposes the product through the open market mall and gateway channel, but also exposes the product to related contents or channels so that the viewer can receive the product. Induce purchases.

3 is a flowchart illustrating a method of providing an IPTV open market according to an embodiment of the present invention.

In step S100, the IPTV open market providing system receives an open market application. In the open market application, a product seller registers his / her product in an open market provided by IPTV, so that the product can be sold and settled on the IPTV. Therefore, the open market application authenticates the identity of the product seller and receives information about the product sold.

If the identity of the product seller is confirmed and determined to be available for sale in the open market, it provides an interface for uploading the product-related content to be sold through the open market (S110). The interface may be provided as a web program or a client program.

In addition to receiving the product-related content, and receives the product information to be sold in the open market (S120). The product information includes not only basic information such as a product name, a price, a manufacturer, a country of manufacture, but also information necessary in an IPTV open market providing system of the present invention, such as a product category, related content, a related channel, and the like.

As described above, an open market mall and a gateway channel are configured for the corresponding product by using the received product information and the product related image (S130). The uploaded content may be processed at an appropriate resolution to organize the open market mall and gateway channel. Specifically, a product related video may be processed to meet the video standard provided to the gateway channel. In addition, the resolution of the product-related image may be adjusted to be displayed in the main menu or sub-menu of the open market mall.

In addition, by using the product information received in step S120 and matches the product with the content and the channel (S140). Contents provided by IPTV have metadata in which summary information is recorded. The metadata includes various information such as category, viewable age, genre, director, content production year, content producer, and the like, and the content may be classified and searched using the metadata and provided to the user.

In addition, the product information for each product may include information about the category, attribute, use, age of use of the product.

The metadata of the content and the product information may be compared with each other to expose the advertisement page of the corresponding product to highly related content. For example, when the product is a character product for infants, the advertisement page of the product may be exposed to the viewer of the animation content for the infant.

In addition, when the real-time broadcast channel is a channel for transmitting a specific content, such as infant, comedy, fishing, Go, the product and the channel may be matched in the same manner as the content matching.

When a channel and a product match, the advertisement page of the corresponding product may be overlaid and exposed in a predetermined order while the content is transmitted from the channel.

4 is a reference diagram for explaining an IPTV open market according to an embodiment of the present invention.

The open market mall screen shown in the center in FIG. 4 may be accessed through a home portal menu or a widget implemented as an electronic program guide (EPG). The open market mall screen is composed of pages allocated for the IPTV open market, and may be composed of a main menu, a sub menu, and a product information page. The submenu may further include additional submenus implemented in a plurality of layers.

Meanwhile, the gateway channel (for example, CH 14) is disposed in at least one of the live broadcasting channels, so that viewers can check the information on the exposed goods of the gateway channel during channel zapping and enter the open market mall through a link provided by the live broadcasting channel. can do.

Meanwhile, the screen may be moved to an open market mall screen through a link of a product advertisement linked to a VOD or real-time broadcasting content. As described above, in an embodiment of the present invention, the specific content may be matched by a category or an attribute of a product. Thus, viewers who have watched the content may be directed to the open market for the matched product.

As described above, an embodiment of the present invention implements an open market on an IPTV as a product received from sellers of goods, and makes full use of real-time broadcasting, VOD, and data services provided by the IPTV. It is possible to effectively move to a product information page in which a demand of viewers among a large quantity of goods exists.

One embodiment of the present invention may also be embodied in the form of a recording medium including instructions executable by a computer, such as program modules, being executed by a computer. Computer readable media can be any available media that can be accessed by a computer and includes both volatile and nonvolatile media, removable and non-removable media. In addition, the computer-readable medium may include both computer storage media and communication media. Computer storage media includes both volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer readable instructions, data structures, program modules or other data. Communication media typically includes computer readable instructions, data structures, program modules, or other data in a modulated data signal such as a carrier wave, or other transmission mechanism, and includes any information delivery media.

The foregoing description of the present invention is intended for illustration, and it will be understood by those skilled in the art that the present invention may be easily modified in other specific forms without changing the technical spirit or essential features of the present invention. will be. It is therefore to be understood that the above-described embodiments are illustrative in all aspects and not restrictive. For example, each component described as a single entity may be distributed and implemented, and components described as being distributed may also be implemented in a combined form.

The scope of the present invention is shown by the following claims rather than the above description, and all changes or modifications derived from the meaning and scope of the claims and their equivalents should be construed as being included in the scope of the present invention. do.

Claims (12)

In the IPTV open market offering system,
Commodity management unit that receives and stores the information of the product that the seller wants to register in the IPTV open market,
Open market content management unit for receiving and managing the image or video of the product,
Open market mall organization to organize a dedicated page that provides product information using the image or video of the product,
Gateway channel organizer for providing product information to a specific channel using the image or video of the product;
A content matching unit for matching specific product information to the content using the product information and metadata of the content,
The product information of the specific channel and the product information matched to the content is to provide access to the dedicated page of the open market mall IPTV open market providing system.
The method of claim 1,
The content matching unit is set to display the product information according to a predetermined time and the number of times during the content screening IPTV open market providing system.
The method of claim 1,
The apparatus may further include a channel matching unit configured to match specific product information to the real time broadcasting channel using the property information of each of the product information and the real time broadcasting channel.
The product information matched to the real-time broadcasting channel is to provide an entry into the dedicated page of the open market mall IPTV open market providing system.
The method according to any one of claims 1 to 3,
Wherein the product information includes at least one of a category, an attribute, a use, and an age of use of the product.
The method according to any one of claims 1 to 3,
The IPTV open market providing system further comprising a member management unit for receiving and authenticating personal information of a product seller who wants to register a product in the IPTV open market.
The method of claim 1,
The dedicated page is an IPTV open market providing system that can be accessed through the electronic program guide or widget.
The method according to claim 6,
The dedicated page is an IPTV open market providing system comprising a main menu, a sub menu and a product information page.
In the method of providing IPTV open market,
Accepting a product registration application from the terminal of the product seller to the open market;
Receiving product information and content regarding a product to be registered by the product seller,
Organizing an open market mall on a dedicated page provided by IPTV using the product information and contents,
Organizing a specific channel that exposes product information and content to at least one of real-time broadcasting channels on IPTV; and
Exposing product information when broadcasting a specific content by using the product information and metadata of content provided by IPTV;
The IPTV open market providing method that can enter the open market mall through the organized specific channel and the product information provided with the broadcast content.
The method of claim 8,
And if the content of the content displayed on the open market mall and the content of the content displayed on the specific channel are different from each other, processing the content into a suitable format.
The method of claim 8,
IPTV open market providing method that the product information is exposed according to a predetermined time and the number of times during the content screening.
11. The method of claim 10,
The time and frequency of the product information exposed during the broadcast content is given differently according to the product seller IPTV open market providing method.
The method of claim 8,
And matching specific product information to the real time broadcasting channel by using the property of each of the product information and the real time broadcasting channel.

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