KR100991711B1 - System and method for purchasing product appearing on program in IPTV network - Google Patents

Abstract

The present invention relates to a system and method for purchasing a broadcast product appearing product in an IPTV network. The broadcast program appearing product purchase system according to the present invention is directed to product information related to the appearing product of a broadcast program and an internet shopping mall that sells the appearing product. A broadcast server for producing and broadcasting the broadcast program in association with product purchase related information including company information related thereto; Generating a product event when a product corresponding to the product purchase related information is output from the broadcast program, displaying or storing the product purchase related information of the appeared product according to a request signal of a service subscriber, and An IPTV client accessing an internet shopping mall and performing a purchase process of the appearance product; And collecting and using the purchase information through the IPTV client, generating a billing report indicating billing details for the service subscriber and a broadcaster report showing sales details of the broadcasted products, and billing the billing report and the broadcaster report. A purchase report server which transmits to the URL of the Internet shopping mall company and the URL of the broadcasting company providing the broadcast program, respectively, to improve the convenience of product purchase of the service subscriber and to present a new advertisement and profit model to the broadcasting station and the Internet shopping mall company. To provide an advantage.

Description

System and method for purchasing product appearing on program in IPTV network

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a system and method for purchasing a program appearing product on an IPTV network. In particular, the present invention provides product information on a program appearing product to a service subscriber who is watching a program on a general broadcasting channel using the bidirectionality of the IPTV. A product purchase system and method for performing purchase processing.

Recently, due to the high penetration rate of television terminals and the rapid development of various broadcast service technologies, viewers' interest in broadcast contents is increasing.

As a result of this trend, viewers can find props that appear in programs of general broadcasting channels, such as clothing, shoes, accessories, cars, etc. that are worn or used by entertainers in dramas, restaurants, performances, and exhibitions introduced in information programs. It is getting a lot of attention.

In the related art, a viewer who wants to purchase broadcast appearance products has to check the product information by internet search or offline shopping mall after the end of the broadcast program, and purchase the broadcast appearance products through e-commerce or direct visit transaction.

However, such a product purchase method has a problem that requires a lot of time and effort to confirm the product information. In addition, this problem has also been a factor in inhibiting the viewer's willingness to purchase interest in the broadcast product.

In reality, some broadcasting stations may provide information about restaurants or travel destinations appearing in their programs on their homepage, but even in this case, access the broadcasting station's homepage to find the webpage of the program in order to obtain the information. There is a hassle to find. In addition, if the information is related to the appearance product, there is a problem that still needs to go through the same process as the conventional method for the purchase of the appearance product.

On the other hand, as a product purchase method for improving the convenience of the product purchases of viewers, there is a product advertising and purchase method using the home shopping broadcasting channel of IPTV.

IPTV (Internet Protocol TeleVision) is a multimedia service that delivers various information such as television, video, audio, text, and data through IP-based network. It means that it satisfies QoS / QoE, information protection, interaction, reliability, etc. over defined quality. . In other words, IPTV uses a digital set-top box (VDD) through a high-speed Internet network such as ADSL and FTTH to provide multimedia content such as VoD (Video on Demand), T-commerce, entertainment, banking, information, TV portal and multi-channel broadcasting services. A multimedia service provided to a TV terminal associated with a settop box).

In particular, IPTV is a service that integrates a communication function that provides a PC-based Internet service and a broadcast function that provides a multi-channel TV broadcast service. Unlike an existing cable, satellite or terrestrial system that provides a unidirectional broadcast channel, It is an interactive television service that provides interactive contents such as VoD, Electronic Program Guide (EPG), T-Commerce, and broadcast program linked data service through the Internet.

1 shows a conventional IPTV based product purchase system.

As shown in FIG. 1, in an existing IPTV system including a broadcast server 110 and an IPTV client 120, a home shopping company 130 directly produces a product advertisement and provides it to the broadcast server 110. The broadcast server 110 transmits the product advertisement broadcast through a channel dedicated to home shopping. If the service subscriber who watched the home shopping broadcast through the IPTV client 120 wants to purchase a product, he / she calls the home shopping company displayed on the home shopping broadcast screen using the wired / wireless phone 140 to proceed with the purchase procedure, or Access to the Internet shopping mall 150 of the home shopping company to search for the broadcast time and product name to purchase the product.

However, the conventional IPTV-based product purchase method described above has a problem that it does not sufficiently utilize the bidirectionality of IPTV. In order to solve this problem, after checking the home shopping broadcasting product, technologies for purchasing the broadcasting product through the remote control operation of the IPTV client are introduced, but these techniques are limited to professional home shopping broadcasting channels. There is a problem in that it cannot be applied to general broadcasting channels for broadcasting visible dramas and various variety show programs.

In other words, the existing technologies provide technical information optimized for IPTV service as a technical means for easily providing information on the products and making it easier to purchase products for viewers who want to purchase the products on the TV while watching general broadcasting programs. There is a problem that can not be presented. In addition, unlike large companies or professional home shopping companies, there is a problem that does not provide a new advertising and sales means available to simple Internet shopping mall companies that can not actively promote through broadcast advertising. Furthermore, there is a problem that even broadcasters who produce and broadcast general broadcast programs do not provide technical means for generating new advertising revenue models while improving broadcasting viewership.

The present invention has been made to solve the problems of the prior art described above,

The first technical problem to be solved by the present invention is to provide Internet subscribers and broadcasters with the convenience of purchasing the product information and the convenience of product purchase to the service subscribers while watching a general broadcast program using IPTV's bidirectionality. It is to provide a system for purchasing broadcasted products on IPTV networks that can present new advertising and revenue models.

The second technical problem to be solved by the present invention is to provide Internet subscribers and broadcasters with the convenience of purchasing the product information and the convenience of product purchase to the service subscribers while watching the general broadcast program using IPTV interactiveness. It is to provide a method of purchasing a product on a broadcast program in an IPTV network that can propose a new advertisement and revenue model.

In order to solve the first technical problem as described above, the present invention, the broadcast program in association with the product purchase-related information including the product information about the appearance product of the broadcast program and the company information on the Internet shopping mall selling the appearance product A broadcast server producing and broadcasting a broadcast; Generating a product event when a product corresponding to the product purchase related information is output from the broadcast program, displaying or storing the product purchase related information of the appeared product according to a request signal of a service subscriber, and An IPTV client accessing an internet shopping mall and performing a purchase process of the appearance product; And collecting and using the purchase information through the IPTV client, generating a billing report indicating billing details for the service subscriber and a broadcaster report showing sales details of the broadcasted products, and billing the billing report and the broadcaster report. It provides a broadcast program appearing product purchasing system in the IPTV network, each of which includes a; purchase report server for transmitting to the URL of the Internet shopping mall company and the URL of the broadcaster providing the broadcast program.

In one embodiment, the product purchase system further comprises a subscriber information server for storing the personal information of the service subscriber when the IPTV (Internet Protocol TeleVision) service subscription, the purchase report server is the service subscriber stored in the subscriber information server Generate the billing report and the broadcaster report including the personal information of the.

According to an embodiment, the broadcast server may include: a product search unit configured to search for product information regarding the appearance product by accessing an internet shopping mall selling the appearance product of the broadcast program; A program production unit for generating the product purchase related information by using the product information on the appearance product and the company information on the Internet shopping mall and producing the broadcast program in association with the product purchase related information; And a broadcast stream transmitter for broadcasting the broadcast program through an IPTV internet network.

In one embodiment, the program production unit, the product purchase program information table (Impulse) including the product purchase-related information associated with the broadcast program based on EN 300 486, the Digital Video Broadcasting-Service Information (DVB-SI) standard The broadcast program is produced by defining a purchase in program information table (IIT) and a product purchase program descriptor (IPP_descriptor) linking the broadcast program and the product purchase program information table (IIT).

In one embodiment, the product purchase program information table (IIT) defined by the program production unit is a product information descriptor (product_info_descriptor) indicating the product information on the appearance product and the company information descriptor indicating the company information about the Internet shopping mall Contains (vendor_info_descriptor).

In one embodiment, the IPTV client, IPTV player for receiving and outputting the broadcast program; A product information store for storing the product purchase related information associated with the broadcast program; And a user interface for generating a product event through the IPTV player and receiving a request signal of the service subscriber when a product corresponding to the product purchase related information is output from the broadcast program. Display the product purchase related information of the appearance product through the IPTV player or store in the product information store, and access the Internet shopping mall according to a purchase request signal of the service subscriber received through the user interface. It includes; a product information processing unit for performing the purchase process of the appearance product.

In order to solve the second technical problem as described above, the present invention, in a method for purchasing a broadcast product appearance product in the IPTV network, in the broadcast server, selling the product information and the appearance product related to the appearance product of the broadcast program A broadcasting step of producing and broadcasting the broadcast program in association with product purchase related information including company information on an internet shopping mall; In the IPTV client, a product event is generated when a product corresponding to the product purchase related information is output from the output of the broadcast program, and the product purchase related information of the appeared product is displayed or displayed according to a request signal of a service subscriber. A product inquiry and purchase step of storing and accessing the internet shopping mall to perform a purchase process of the appearance product; And in the purchase report server, collecting and using the purchase information through the IPTV client, generating a billing report indicating billing details for the service subscriber and a broadcaster report indicating sales details of the broadcasted products, and billing report. And a purchase reporting step of transmitting the broadcaster's report to the URL of the Internet shopping mall company and the URL of the broadcaster providing the broadcast program, respectively.

According to an embodiment, the product purchase method may further include storing personal information of the service subscriber in a subscriber information server when subscribing to an Internet Protocol TeleVision (IPTV) service, and the purchasing reporting step may include: Generating the billing report and the broadcaster report including the stored personal information of the service subscriber.

In an embodiment, the broadcasting step may include: a product searching step of accessing an internet shopping mall that sells the appearance product of the broadcast program and searching for product information regarding the appearance product; A program production step of generating the product purchase related information by using the product information on the appearance product and the company information on the Internet shopping mall and producing the broadcast program in association with the product purchase related information; And a broadcast stream transmitting step of broadcasting the broadcast program through an IPTV internet network.

In an embodiment, the product inquiry and purchase step may include: an output step of receiving the broadcast program and outputting the same through an output unit; A product event generation step of generating a product event through the output unit when a product corresponding to the product purchase related information is output from the broadcast program; A product information processing step of displaying product purchase related information of the appearance product through the output unit or storing in a product information storage store through a user interface for receiving a request signal of the service subscriber; And a purchase processing step of accessing the internet shopping mall and performing a purchase process of the appearance product in accordance with a purchase request signal of the service subscriber received through the user interface.

The system and method for selling broadcasted products on the IPTV network according to the present invention, by using the bi-directionality of the IPTV, to confirm the product information and the purchase of goods on the service subscribers who want to purchase the broadcasted products while watching a general broadcast program Provides an advantage of providing convenience.

In addition, by enabling the advertisement and sale of products using general broadcasting programs, unlike other large companies or professional home shopping companies, new advertising and sales means available to simple Internet shopping mall companies that cannot actively promote through broadcasting ads are presented. To provide an advantage.

In addition, the present invention is to produce a broadcast program that can perform the program content provision and product advertising sales at the same time, by providing a new technical means to create a new advertising revenue model while improving the viewer ratings to each broadcaster side To provide.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings in order to clarify the solutions of the technical problems of the present invention. However, in describing the present invention, when it is determined that the detailed description of the related known technology or configuration may make the gist of the present invention unclear, the detailed description thereof will be omitted. In addition, terms to be described later are terms defined in consideration of functions in the present invention, which may vary according to intention or custom of a user, an operator, or the like. Therefore, the definition should be made based on the contents throughout the specification.

2 is a block diagram illustrating an example of a system for purchasing a program appearing on a broadcast program in an IPTV network according to the present invention.

Referring to FIG. 2, the product purchase system according to the present invention includes a broadcast server 210, an internet shopping mall 220, an IPTV client 230, and a purchase report server 250, and a subscriber information server 240. It may further include.

First, in the IPTV service subscription step, personal information of the service subscriber is stored in the subscriber information server 240 through the IPTV client 230 (S1). In this case, the stored personal information may include a service subscriber's name, social security number, age, gender, occupation, address, billing address, and the like. As will be described again below, the personal information may be included in a billing report and a broadcaster report generated by the purchase report server 250.

The broadcast server 210 produces and broadcasts the broadcast program in association with product purchase related information including product information about the appearance product of a broadcast program and company information about an Internet shopping mall selling the appearance product. )do.

In more detail, the broadcast server 210 may include a broadcast stream transmitter 211, a program producer 212, and a product searcher 213, and further include a company registration reviewer 214.

The company registration examination unit 214 of the broadcast server 210 receives an IPTV service registration request from Internet shopping malls, performs a predetermined qualification and registration, and assigns a vendor ID (vendor_id) to a registered Internet shopping mall company. (S2). The registered internet shopping mall 220 periodically stores product information in the product information DB 222 (S3).

The product search unit 213 receives a prop list information (props_table) about a prop required according to a script created for producing a broadcast program (S4), and includes a prop included in the prop list information (props_table), that is, a broadcast. The user accesses the registered internet shopping mall 220 selling the same product as the program appearance product and retrieves the product information about the appearance product from the product information DB 222 of the internet shopping mall (S5). In an embodiment, the product search unit 213 may generate a product information table (product_info_table) including product information about the appearance product and company information about the Internet shopping mall 220 as a product information search result. have.

3 and 4 illustrate an example of a broadcast program script and prop list information corresponding thereto.

As shown in FIG. 4, the prop list information props_table includes a programming channel ID service_id, a broadcast program ID event_id, a product event ID (product_event_id) indicating a appearance of the prop in the broadcast program, and a prop number ( props_id), a prop name (props_name), and a description (description) for describing the type of goods preferred by the crew, etc., each product event ID may include one or more prop number. In the description field of the prop list information, the manufacturer's opinion may be reflected by specifying the type of the product preferred by the producer.

5 illustrates an example of a product information table generated by the product search unit 213.

As illustrated in FIG. 5, the product information table product_info_table includes a program channel ID service_id, a broadcast program ID event_id, a product event ID product_event_id, and an ID of a vendor of an Internet shopping mall that can purchase a corresponding product. ), The name of the vendor (vendor_name), the URL of the store that the billing report is sent to (report_URL), the product ID (product_id), the product name (product_name), the product description (product_text), the product price (product_cost), and the Internet for product purchases. It is composed of fields such as a URL (order_URL) and a product image (product_JPEG_image) of a shopping mall. Each product event ID may include one or more product IDs and may have a company ID corresponding to the product ID.

Next, the program production unit 212 generates the product purchase related information by using the product information on the appearance product and the company information on the Internet shopping mall, and associates the product with the product purchase related information to perform the broadcast program. After production (S6), the broadcast stream is transmitted through a broadcast method through the broadcast stream transmitter 211 (S7, S8).

The program production unit 212, in the production of the broadcast program based on the DVB-SI (Digital Video Broadcasting-Service Information) standard EN 300 486, product purchases including the product purchase-related information associated with the broadcast program A program purchase program descriptor (IPP_descriptor) for newly linking a program information table (IIT) and the broadcast program and the product purchase program information table (IIT) is newly defined. The merchandise purchase program information table IIT includes a merchandise information descriptor product_info_descriptor representing merchandise information on the appearance product and a vendor information descriptor vendor_info_descriptor representing company information on the Internet shopping mall.

6 illustrates a configuration and description of the product purchase program descriptor IPP_descriptor.

As illustrated in FIG. 6, the product purchase program descriptor IPP_descriptor may include a broadcast program ID (event_id) included in an event information table (EIT) for linking the broadcast program with the product purchase program information table IIT. The Extended_PID of the product purchase program descriptor (IPP_descriptor) indirectly specifies a PID (Packet Identifier) of the product purchase program information table (IIT).

FIG. 7 illustrates a configuration of the product purchase program information table IIT and a description thereof.

As shown in FIG. 7, in the field of the product purchase program information table IIT, a broadcast program ID event_id indicates the broadcast program with the same value as the broadcast program ID event_id of the EIT. In the descriptor of the program information table IIT, the product information descriptor product_info_descriptor and the vendor information descriptor vendor_info_descriptor are defined. The product purchase program information table (IIT) may be included in an EPG channel and transmitted.

8A to 8C illustrate the configuration of the product information descriptor product_info_descriptor and a description thereof.

As shown in FIG. 8A, a product information descriptor product_info_descriptor defines detailed information related to a product among information of the product information table product_info_table. That is, the product information descriptor product_info_descriptor defines an ID of a unique product event occurring when the corresponding product appears in the broadcast program and a start time of the event in the product_event_id and start_time fields, respectively, and product information belonging to the event. It includes information about the number of (product_count), each product information loop corresponding to the product information count value ID (product_id), category (category), name (product_name), detailed description of the appearance product (product_text), a price (product_cost) and a price range (cost_range), a URL (order_URL) of the Internet shopping mall for the appearance product purchase, the ID (vendor_id) of the Internet shopping mall company, and information about the image of the appearance product, etc. It may include. The information on the appearance product image is an elemenrary_PID of a product image packetized according to ISO / IEC 14496-1 standard. Among the fields of the product information descriptor (product_info_descriptor), the detailed configuration of the product category may be represented as shown in FIG. 8B, and the detailed configuration of the cost_range field may be represented as shown in FIG. 8C.

9 illustrates a configuration of the vendor information descriptor vendor_info_descriptor and a description thereof.

As illustrated in FIG. 9, the vendor information descriptor vendor_info_descriptor defines detailed information related to an internet shopping mall company selling a product among information of the product information table product_info_table. That is, the vendor information descriptor (vendor_info_descriptor) includes information about the number of vendor information (vendor_count) belonging to the vendor, and the ID (vendor_id) of the Internet shopping mall company in each company information loop corresponding to the number of company information. And a name (vendor_name), information about a URL (report_URL) of the Internet shopping mall company, to which the billing report of the purchase report server 250 is transmitted.

10 illustrates an example of a broadcast stream structure produced by the broadcast server 210.

As shown in FIG. 10, the broadcast stream produced by the program production unit 212 of the broadcast server 210 is composed of MPEG-2 TS (Transport Stream) standard, and includes video, audio, data, and the like in an IPTV system. Can be sent simultaneously in a stream of. The TS header includes program information constituting the entire stream, time information of the program, control information for controlling the entire system, and the like. The Program Association Table (PAT) and the Program Map Table (PMT) are linked to program_number. The product purchase program information table IIT defined above is linked to an event information table (EIT) and event_id. That is, the product purchase program descriptor IPP_descriptor is defined in the descriptor of the broadcast program ID event_id included in the EIT, and the Extended_PID of the product purchase program descriptor IPP_descriptor is the PID of the product purchase program information table IIT. Indirectly specify (Packet Identifier). In FIG. 10, a broadcast program called 'Engineers of S' is assigned to event_id 1 of the 'MBC drama' channel. The product_event_id of the product information descriptor (product_info_descriptor) included in the product purchase program information table IIT is a number of a unique product event occurring when the corresponding product appears, and start_time is the event during output of the broadcast program by the IPTV client 230. Indicates the time at which should be started. In addition, the elementary_PID of the product information descriptor (product_info_descriptor) indicates a JPEG image of the actual appearance product, and finds the vendor_id of the vendor information descriptor (vendor_info_descriptor) having the same value by using the value of vendor_id of the product information descriptor (product_info_descriptor). Get additional information about product vendors. The product purchase program information table (IIT) is allocated to an EPG channel and an elementary stream (ES) of a product image is allocated to an AV channel along with audio and video to form an entire broadcast stream according to the MPEG2 TS standard. The broadcast stream configured as described above is transmitted in a broadcasting manner through the broadcast stream transmitter 211.

Next, the IPTV client 230 generates a product event when a product corresponding to the product purchase related information is output from the output of the broadcast program, and generates a product event according to a request signal of a service subscriber. Display or store the product purchase related information (S9 to S11), and access the Internet shopping mall to perform the purchase process of the appearance product (S12).

To this end, the IPTV client 230 includes an IPTV player 232, a product information processor 234, and a product information store 236.

The IPTV player 232 receives the broadcast program and outputs it through an output unit so that the service viewer can watch the broadcast program.

The product information processing unit 234 generates a product event through an output unit of the IPTV player 232 when a product corresponding to the product purchase related information is displayed in the output of the broadcast program (S9).

More specifically, when the product information processing unit 234 is a broadcast program of a channel selected by a service subscriber, the product purchase program descriptor (IPP_descriptor) whose descriptor_tag of event_id included in the EIT is 0xB0 exists. In response to determining that the broadcast program is a product purchase program (IPP), an icon indicating that the broadcast program is a product purchase program (IPP) is displayed on an output screen when the broadcast program is output. In addition, the start_time of the product information descriptor (product_info_descriptor) included in the product purchase program information table IIT is displayed as a starting point so that a product icon indicating the occurrence of the event is displayed on the output screen.

In one embodiment, when one or two or more products having the product purchase-related information appear in the same scene, the product information processing unit 234 may identify one or more purchaseable products through the product event. Can be displayed. In addition, in another embodiment, the product information processing unit 234 may notify only the occurrence of the event through the product icon and may provide the types of products appearing in the scene in the form of a product list according to a request signal of a service subscriber. .

The product information processing unit 234 may provide a user interface for receiving a request signal of a service subscriber, and when receiving a product purchase related information request signal of a service subscriber through the user interface, The product purchase related information is provided through an output unit of the IPTV player 232.

In one embodiment, the product information processing unit 234 causes the IPTV player to switch the broadcast program screen to a sub-screen according to the product purchase-related information request signal, and displays the product purchase-related information screen as a main screen. You can do that.

In addition, when receiving the product purchase information storage signal of the service subscriber through the user interface, the product information processing unit 234 stores the product purchase related information in the product information storage 236 (S10). After the output of the broadcast program is terminated, when receiving a product purchase information request signal of a service subscriber, the product information processing unit 234 causes the IPTV player 232 to store the product purchase related to the product information store 236. Information is displayed (S11). The product information storage 236 may use a nonvolatile memory to store the product purchase related information regardless of the power on / off of the IPTV client 230.

In displaying or storing the merchandise purchase related information, the merchandise information processing unit 234 uses merchandise information and company information included in the merchandise information descriptor (product_info_descriptor) and the merchandise information descriptor (vendor_info_descriptor), respectively. In particular, in order to display a product image of the appearance product on the product purchase related information screen, the product information descriptor (product_info_descriptor) finds an elementary_PID corresponding to the ES PID of the product image, and searches for a corresponding PES (packet elementary stream). Decode to format.

In one embodiment, when the product information processing unit 234 stores the product related information in the product information storage 236, broadcast program information (service_information), including service_provider_name, service_id, event_id, event_name, product_event_id, And product_information including product_id, product_name, product_text, product_cost, order_URL, vendor_name is linked to the product image and stored.The product_list, product_name, service_provider_name, event_name, iconized It can be configured to show only product images. Among the information displayed to the service subscriber, the service_provider_name and event_name are service_provider_name of the service_descriptor field whose descriptor_tag is 0x48 among the SDT information transmitted to the EPG channel of the broadcasting program currently being output, and event_name of the short_event_descriptor field whose descriptor_tag is 0x4D in the EIT information. Can be judged and stored.

Then, the product information processing unit 234, the purchase processing unit 224 to process the purchase request of the IPTV client in the Internet shopping mall 220 when receiving the purchase request signal of the service subscriber during the display of the product purchase-related information screen ) And performs a product purchase process (S12).

In one embodiment, when a service subscriber makes a purchase request after the output of the broadcast program, the service subscriber retrieves a product image stored in the product information storage 236 and selects a purchase to link to the product image without any separate process. The order_URL may be configured to directly connect to the purchase processing unit 224 of the internet shopping mall 220 to perform a purchase process. In addition, the order_URL is a web page where the purchase processing unit 224 of the Internet shopping mall 220 processes a purchase request, and the purchase processing unit 224 receives the buyer's shipping information and payment information to process the purchase request. Can be configured to

Thereafter, the product information processing unit 234 returns the output screen to the original program screen after the end of the product related information check or after the end of the product purchase.

11A to 11F illustrate an example of a process of confirming and storing product purchase related information of a broadcasted product through the IPTV client.

For example, as shown in FIG. 11A, when the IPTV service subscribers 'Gil-Dong Hong' (Subscriber ID: 1) and 'Lee Young-Hee' (Subscriber ID: 2) select broadcast programs 'Engineers of S company' through different IPTV clients, respectively. The IPTV client finds the ID_event_id of the broadcast program in the EIT, checks descriptor_tag of 0xB0, and determines that the broadcast program is a product purchase program (IPP). An icon (IPP) is displayed to indicate that the program being used is a product purchase program. Then, while watching the broadcast program, a commodity icon P indicating an event occurrence on the computer appearance screen of Scene 4 is lit on the upper left of the output screen at 15 minutes and 10 seconds after starting the broadcast. The product icon disappears after 10 seconds without a separate request signal from the subscriber. While watching the broadcast again, the product event occurs again in the scene where the main character (A) uses the instrument 20 minutes and 5 seconds after the broadcast starts, and the product icon is maintained for 10 seconds at the upper left of the output screen.

Next, as shown in FIG. 11B, Hong Gil-dong, who is serving as the purchasing team leader of the mobile phone development company, closely observes the measuring instrument handled by the main character A of the drama, and becomes interested in the measuring instrument product. When the user presses OK by using a remote controller to check the information, the program screen moves to the lower right side to switch to the sub-screen, and a list of products associated with the corresponding scene is displayed on the main screen.

Then, as illustrated in FIG. 11C, when the product of interest is selected on the product list, detailed information of the product is displayed on the main screen.

Next, as illustrated in FIG. 11D, when the image check tab is selected on the screen of FIG. 11C using the remote controller to check the image of the product of interest, the image of the product of interest is displayed on the main screen.

Next, as shown in FIGS. 11E and 11F, when Hong Gil-Dong selects the image storage on the screen of FIG. 11D to check and store the instrument image, a message indicating that the image has been stored is displayed and the original program screen is displayed. This will automatically return to the main screen.

12 shows goods purchase related information stored in the IPTV client of Hong Gil-dong.

On the other hand, 'Lee Young-hee' who usually wears casual clothes enjoys a merchandise event on the screen where a large bag worn by the character D in Scene 21 and a baseball cap appear on the screen at 45 minutes 15 seconds after starting the broadcast. When the icon is found to light up, and I think that I want to dress up like the character D on the upcoming weekend trip, I select the product icon to check each image and store it.

FIG. 13 shows a list of goods purchased related information stored in the IPTV client of Hong Gil-dong.

After a long day of work, Hong Gil-dong, which had been in normal work after a long time, turned on the IPTV client and checked the product purchase-related information of the products of interest stored during the recent broadcast. Check it.

14A to 14D illustrate an example of a process of checking product purchase related information and a purchase process of a broadcast product through the IPTV client.

As shown in FIG. 14A, if Hong Gil-Dong finds that the measuring instrument is stored in the interest product list of FIG. 13 and selects No. 1 using the remote controller, the product purchase related information is displayed once again.

Then, as shown in Figures 14b and 14c, if you select the purchase tab on the screen of Figure 14a to purchase the instrument, the IPTV client is directly connected to the corresponding Internet shopping mall order_URL through the IPTV Internet network and shipping address information and Provides payment information input interface.

Then, as shown in FIG. 14D, after inputting necessary information, selecting the payment tab on the screen of FIG. 14C, the purchase process is completed.

When the product purchase is completed as described above, the purchase information including the subscriber ID of 'Hong Gil-dong' is transmitted to the broadcast server 210 (S12).

On the other hand, the instructor 'Lee Young Hee' was watching IPTV during the free time of the morning and realized that there was only a few weekend trips left. When finished, enter the list of items of interest, recheck the product image of the bag and hat, and proceed with each purchase. Likewise, 'Lee Young Hee' directly accesses the order_URL linked to each product image through his IPTV client 230 and proceeds with the purchase. After the purchase is completed, the purchase information is transmitted to the broadcast server 210.

Next, the purchase report server 250 collects and uses the purchase information through the IPTV client to generate a billing report indicating billing details for the service subscriber and a broadcaster report indicating sales details of the broadcasted products. It generates and transmits the billing report and the broadcaster report to the URL of the Internet shopping mall company and the URL of the broadcaster providing the broadcast program (S13 to S19).

To this end, the broadcast server 210, the purchase information periodically stored in the purchase information DB 215 and the purchase information DB 215 to store the purchase information to the purchase report server 250 to purchase The information transmitter 216 may be further included (S13 and S14).

In addition, the purchase report server 250, the purchase information receiving unit 251 for receiving the purchase information, the raw data DB 252 for storing the purchase information, stored in the purchase information and the subscriber information server 240 The billing report generator 253 and the broadcaster report generator 254 for generating the billing report and the broadcaster's report using the subscriber's personal information, respectively, and the billing report and the broadcaster's report, respectively, of the Internet shopping mall company. The data transmission unit 256 transmits the URL and the broadcaster's URL (S15 to S19).

In FIG. 2, the purchase information DB 215 and the purchase information transmitter 216 are included in the broadcast server 210, but according to an embodiment, the purchase information DB 215 and the purchase information transmitter 216 are included in the Internet shopping mall 220 or IPTV. It may be configured to be included in the system management server (not shown) side of the service operator. In addition, after integrating the purchase data DB 252 and the purchase information DB 215 of the purchase report server 250, the purchase information receiving unit 251 to receive only other necessary information (for example, a broadcaster URL). It can also be configured.

In the embodiment according to FIG. 2, the purchase information initially received by the broadcast server 210 is information received at the same time as the purchase of the product from the IPTV client 230, and the IPTV client 230 stores the product information. The purchaser transmits the purchase information by looking at the broadcaster name (service_provider_name) linked to the corresponding product of step 236 (S12), and the purchase information includes information about service_id, event_id, product_event_id, product_id, subscriber_id, ordered_time, order_count, and the like. . At this time, the broadcast server 210 searches the product information table (product_info_table) to find a table field that matches service_id, event_id, product_event_id, and product_id of the purchase information, and accordingly product_cost of the product information table (product_info_table). , vendor_id and report_URL are added to the initial field of the purchase information and stored in the purchase information DB (S13).

For example, since "Hong Gil-dong" and "Lee Young-hee" purchased the product linked to the same broadcaster program as a result, each purchase information is stored in the purchase information DB of the same broadcaster and the purchase report through the purchase information transmitter 216. It is periodically transmitted to the server 250 (S14).

15 illustrates an example of the purchase information configuration that the purchase report server 250 receives.

As shown in FIG. 15, the broadcast server 210 receives a broadcaster name in a purchase information field stored in the purchase information DB 215 in order to receive the broadcaster report from the purchase report server 250. (service_provider_name) and the broadcaster URL (service_provider_report_URL) are added. That is, the purchase information received by the purchase report server 250 through the purchase information receiving unit 251 and used to prepare a report includes an ID of the service subscriber (subscriber_id), a name of a corresponding broadcaster (service_provider_name), and a URL (service_provider_report_URL). , ID (service_id) of the programming channel, ID (event_id) of the broadcast program, ID (product_event_id) of the product event, ID (product_id) and price (product_id) and price (product_cost) of the purchased appearance product, purchase quantity (order_count) It may include information regarding the time (ordered_time), the ID (vendor_id) and the URL (report_URL) of the Internet shopping mall company selling the product. The purchase information receiver 251 receives such purchase information from a plurality of broadcast servers.

The raw data DB 252 stores the purchase information received through the purchase information receiver 251 without processing (S15). Data stored in the raw data DB 252 is transferred to the billing report generator 253 and the broadcaster report generator 254 (S16).

The billing report preparing unit 253 generates a billing report indicating a billing history for a service subscriber who purchased a product in the Internet shopping mall 220 by using the purchase information data. In this case, the charging report generator 253 may generate the charging report including the personal information of the service subscriber stored in the subscriber ID information DB 242 of the subscriber information server 240 (S17). .

The billing report generated as described above may be used for billing purposes for service subscribers, and may be used as basic data for various customer preferential treatment, mileage accumulation, discount coupon issuance, etc. applied to the Internet shopping mall 220. Can be.

16A and 16B illustrate an example of a purchase report generated by the purchase report server 250.

As shown in FIGS. 16A and 16B, the billing report includes an ID (vendor_id) and a URL (report_URL) of the Internet shopping mall company that sold the product, an ID (subscriber_id) and personal information (subscriber_information) of the service subscriber, Information about an ID (product_id), a price (product_cost), a purchase quantity (order_count), and a purchase time (ordered_time) of the purchased appearance product may be included.

In addition, the broadcaster report preparation unit 254 generates a broadcaster report indicating the sales details of products sold in the Internet shopping mall 220 for each broadcaster. In this case, the broadcaster report preparation unit 254 may generate the broadcaster report including the personal information of the service subscriber stored in the subscriber information DB 242 of the subscriber information server 240 (S17). .

The broadcaster report generated as described above can be used for billing purposes for Internet shopping mall companies according to the contract relationship between broadcasters and Internet shopping mall companies, and analyzes purchase patterns based on personal information of service subscribers, thereby analyzing the main audience hierarchy of broadcast programs. It can be used as a basis for establishing broadcasting and advertising policies that can identify and improve the application rate of broadcasting programs.

17 illustrates an example of a broadcaster report generated by the purchase report server 250.

As shown in FIG. 17, the broadcaster report includes a name (service provider_name) and a URL (service provider_report_URL) of the corresponding broadcaster, an ID (service_id) of the programming channel, an ID (event_id) of the broadcast program, and a product event. ID (product_event_id), ID of the purchased appearance product (product_id), price (product_cost), purchase quantity (order_count) and purchase time (ordered_time), ID of the Internet shopping mall company that sold the product (vendor_id), the service subscriber It may include information about the ID (subscriber_id) and personal information (subscriber_information) of the.

The purchase report and the broadcaster report generated as described above are transferred to the data transmitter 225 (S18), and the data transmitter 225 is configured to display URLs of the Internet shopping mall companies in the billing report and the broadcaster report, respectively. report_URL) and the broadcaster's URL (service provider_report_URL) are checked, and the billing report and the broadcaster's report are transmitted to a corresponding internet shopping mall company and the broadcaster through a unicasting method through an IPTV internet network (S19).

On the other hand, the method for purchasing broadcast product appearance product in the IPTV network according to the present invention, the product related to the product purchase, including the product information on the appearance product of the broadcast program and the Internet shopping mall selling the appearance product in the broadcast server A broadcasting step of producing and broadcasting the broadcast program in association with the information, generating, at an IPTV client, a product event (product_event) when a product corresponding to the product purchase related information is output from the output of the broadcast program; A product inquiry and purchase step of displaying or storing product purchase related information of the appearance product according to a request signal of a service subscriber, and accessing the Internet shopping mall to perform the purchase processing of the appearance product, and at a purchase report server, the IPTV By collecting and using purchase information through the client, A broadcaster for generating a billing report indicating billing details for a service subscriber and a broadcaster report indicating sales details of the broadcasted products, and providing the billing report and the broadcaster report to the URL of the Internet shopping mall company and the broadcaster, respectively. The purchase reporting step of transmitting to the URL of the.

The detailed process of each step included in the product purchase method may be described corresponding to the detailed operation of each component module included in the product purchase system.

The present invention can also be embodied as computer readable program code on a computer readable recording medium. When the present invention is executed through software, the constituent means of the present invention are code segments for performing necessary tasks. The program or code segments may be stored on a processor readable medium or transmitted by a computer data signal coupled with a carrier on a transmission medium or network.

The computer-readable recording medium includes all kinds of recording devices for storing data that can be read by a computer system. Examples of computer-readable recording media include ROM, RAM, CD-ROM, magnetic tape, floppy disks, optical data storage devices, and the like. The computer readable recording medium can also be distributed over network coupled computer systems so that the computer readable code is stored and executed in a distributed fashion.

As described above, the system and method for selling broadcasted products on the IPTV network according to the present invention relates to the broadcasted products to service subscribers who want to purchase the broadcasted products while watching a general broadcast program by using the bidirectionality of IPTV. It provides an advantage of providing convenience of product information confirmation and product purchase.

In addition, by enabling the advertisement and sale of products using general broadcasting programs, unlike other large companies or professional home shopping companies, new advertising and sales means available to simple Internet shopping mall companies that cannot actively promote through broadcasting ads are presented. To provide an advantage.

In addition, the present invention is to produce a broadcast program that can perform the program content provision and product advertising sales at the same time, by providing a new technical means to create a new advertising revenue model while improving the viewer ratings to each broadcaster side To provide.

So far, the present invention has been described with reference to the embodiments. However, one of ordinary skill in the art will appreciate that the present invention can be implemented in a modified form without departing from the essential technical spirit of the present invention. Therefore, the disclosed embodiments should be considered in an illustrative rather than a restrictive sense. That is, the true technical scope of the present invention is shown in the appended claims, and all differences within the equivalent scope will be construed as being included in the present invention.

1 is a diagram illustrating a conventional IPTV based product purchase system.

2 is a block diagram illustrating an example of a system for purchasing a program appearing on a broadcast program in an IPTV network according to the present invention;

3 and 4 are diagrams showing an example of a broadcast program script and prop list information corresponding thereto.

5 is a diagram illustrating an example of a product information table generated by a product search unit of the present invention.

FIG. 6 is a diagram illustrating a configuration of a product purchase program descriptor (IPP_descriptor) and a description thereof. FIG.

FIG. 7 is a diagram showing the configuration of a product purchase program information table IIT and a description thereof. FIG.

8A to 8C are diagrams illustrating the configuration of a product information descriptor product_info_descriptor and a description thereof.

9 is a view showing the configuration of the vendor information descriptor (vendor_info_descriptor) and a description thereof.

10 is a diagram showing an example of the configuration of a broadcast stream generated by the broadcast server 210 of the present invention.

11A to 11F are diagrams illustrating an example of a process of confirming and storing product purchase related information of a broadcast product through an IPTV client of the present invention.

12 is a diagram illustrating product purchase related information stored in an IPTV client of a service subscriber.

FIG. 13 is a diagram illustrating a list of merchandise purchase related information stored in an IPTV client of a service subscriber; FIG.

14A to 14D are diagrams illustrating an example of a process of checking product purchase related information and purchasing process of a broadcasted product through the IPTV client of the present invention.

15 is a diagram illustrating an example of purchase information received by a purchase report server of the present invention.

16A and 16B show an example of a purchase report generated by the purchase report server of the present invention.

17 shows an example of a broadcaster report generated by a purchase report server of the present invention.

Claims (21)

When the IPTV service registration request is received from the Internet shopping mall, a registration registration unit for screening and registering the qualification of the Internet shopping mall, the product information on the appearance product of the broadcast program and the company of the registered Internet shopping mall selling the appearance product A broadcast server producing and broadcasting the broadcast program in association with product purchase related information including information; During the output of the broadcast program, a product event is generated when a product corresponding to the product purchase related information is generated, and the product purchase related information of the appearance product is displayed or stored according to a request signal of a service subscriber. An IPTV client accessing a registered internet shopping mall and performing a purchase process of the appearance product; And Collecting and using the purchase information through the IPTV client, generates a billing report indicating the billing details for the service subscriber and a broadcaster report showing the sales history of the broadcast program appearance products, and the billing report and the broadcaster report, respectively And a purchase report server for transmitting the URL of the Internet shopping mall company and the URL of a broadcaster providing the broadcast program. The method of claim 1, The product purchase system further includes a subscriber information server that stores the personal information of the service subscriber when subscribing to an Internet Protocol TeleVision (IPTV) service. And the purchase report server generates the billing report and the broadcaster report including the personal information of the service subscriber stored in the subscriber information server. The method of claim 1, The broadcast server, A product search unit for accessing the registered internet shopping mall that sells the appearance products of the broadcast program and searching for product information about the appearance products; A program production unit for generating the product purchase related information by using the product information on the appearance product and the company information on the registered internet shopping mall, and producing the broadcast program in association with the product purchase related information; And And a broadcast stream transmitter for broadcasting the broadcast program through an IPTV internet network. The method of claim 3, The program production unit may include a product purchase program information table (IPP Information Table) including information about the product purchase related to the broadcast program based on the digital video broadcasting service information (DVB-SI) standard EN 300 486; And a product purchase program descriptor (IPP_descriptor) for linking the broadcast program and the product purchase program information table (IIT) to produce the broadcast program. The method of claim 4, wherein The product purchase program information table IIT defined by the program production unit includes a product information descriptor (product_info_descriptor) indicating product information on the appearance product and a vendor information descriptor (vendor_info_descriptor) indicating company information on the registered internet shopping mall. Broadcasting program appearance product purchase system in the IPTV network comprising a. The method of claim 5, The product information descriptor product_info_descriptor may include an ID (product_event_id), a start time (start_time), an ID (product_id), and a category of the product of the product event that occur when the appearance of the product appears in the output of the broadcast program. ), A name (product_name), a detailed description (product_text) and price (product_cost), the image of the appearance product, and information about the URL (order_URL) of the Internet shopping mall for the appearance product purchase Program purchase system on TV. The method of claim 5, The vendor information descriptor (vendor_info_descriptor) relates to an ID (vendor_id) and name (vendor_name) of the registered internet shopping mall company and a URL (report_URL) of the registered internet shopping mall company to which the billing report of the purchase report server is transmitted. Broadcasting program appearance product purchase system in the IPTV network characterized in that it comprises information. delete The method of claim 1, The IPTV client, An IPTV player for receiving and outputting the broadcast program; A product information store for storing the product purchase related information associated with the broadcast program; And A user interface for generating a product event through the IPTV player and receiving a request signal of the service subscriber when a product corresponding to the product purchase related information is output from the broadcast program. Display the product purchase related information of the appearance product through the IPTV player or store in the product information store, and access the Internet shopping mall according to a purchase request signal of the service subscriber received through the user interface. And a product information processing unit for performing the purchase processing of the appearance product. 10. The method of claim 9, The product information processing unit may cause the IPTV player to switch the broadcast program screen to a sub-screen in response to a product purchase information request signal of the service subscriber, and to output the product purchase-related information screen to the main screen. Broadcasting program appearance product purchase system in the IPTV network characterized in that the display. The method of claim 10, The product information processing unit may cause the IPTV player to display the product purchase related information screen stored in the product information store according to a product purchase information request signal of the service subscriber after the output of the broadcast program is finished. Product purchasing system for broadcasting program appearance on IPTV network. The method of claim 11, The product information processing unit performs a purchase processing of the appearance product by accessing the Internet shopping mall according to a purchase request signal of the service subscriber and displaying the product purchase related information screen. Purchasing system. The method of claim 7, wherein And the IPTV client displays or stores the product purchase related information by using the product information descriptor (product_info_descriptor) and the vendor information descriptor (vendor_info_descriptor). The method of claim 1, The purchase information used by the purchase report server may include an ID (subscriber_id) of the service subscriber, a name (service provider_name) and URL (service provider_report_URL) of a broadcaster providing the broadcast program, an ID (service_id) of a programming channel, and the broadcast. The ID of the program (event_id), the ID of the product event (product_event_id), the ID of the appearance product purchased (product_id) and the price (product_cost), the purchase quantity (order_count) and the ordered (time_ordered), the registered internet that sold the product Broadcasting program appearance product purchase system in the IPTV network, characterized in that it includes information about the ID (vendor_id) and the URL (report_URL) of the shopping mall company. The method of claim 14, The billing report generated by the purchase report server may include an ID (vendor_id) and a URL (report_URL) of the Internet shopping mall company that sold the product, an ID (subscriber_id) and personal information (subscriber_information) of the service subscriber, and the purchase appearance. And a product (ID), a price (product_cost), a purchase quantity (order_count), and a purchase time (ordered_time) of the product. The method of claim 14, The broadcaster report generated by the purchase report server may include a name of a broadcaster providing the broadcast program (service provider_name) and a URL (service provider_report_URL), an ID of the programming channel (service_id), an ID of the broadcast program (event_id), ID of the product event (product_event_id), ID of the purchased appearance product (product_id), price (product_cost), purchase quantity (order_count) and purchase time (ordered_time), the ID of the registered Internet shopping mall company that sold the product (vendor_id), the ID of the service subscriber (subscriber_id) and information on the subscriber information (subscriber_information) including the program broadcast product purchase system in the IPTV network. In the method of purchasing a program appearing on the IPTV network, Reviewing and registering the qualification of the Internet shopping mall when there is a registration request from the Internet shopping mall; In the broadcast server, producing and broadcasting the broadcast program in association with product purchase related information including product information on the appearance product of a broadcast program and company information on the registered internet shopping mall selling the appearance product. A broadcasting step; In the IPTV client, a product event (product_event) is generated when a product corresponding to the product purchase related information is output from the output of the broadcast program, and the product purchase related information of the appeared product is displayed or stored according to a request signal of a service subscriber. And a product inquiry and purchase step of accessing the internet shopping mall and performing a purchase process of the appearance product; And In the purchase report server, the purchase information through the IPTV client is collected and used to generate a billing report indicating the billing details for the service subscriber and a broadcaster report indicating the sales details of the broadcasted products, and the billing report and And a purchasing reporting step of transmitting the broadcaster's report to the registered Internet shopping mall company's URL and the broadcaster's URL providing the broadcast program, respectively. The method of claim 17, The product purchase method may further include storing personal information of the service subscriber in a subscriber information server when subscribing to an Internet Protocol TeleVision (IPTV) service. The purchase reporting step includes the step of generating the billing report and the broadcaster's report including the personal information of the service subscriber stored in the subscriber information server. The method of claim 17, The broadcasting step, A product retrieval step of retrieving product information on the appearance product by accessing the registered internet shopping mall selling the appearance product of the broadcast program; A program production step of generating the product purchase related information by using the product information on the appearance product and the company information on the registered internet shopping mall, and producing the broadcast program in association with the product purchase related information; And  And a broadcast stream transmitting step of broadcasting the broadcast program through an IPTV internet network. The method of claim 17, The product inquiry and purchase step, An output step of receiving the broadcast program and outputting the same through an output unit; A product event generation step of generating a product event through the output unit when a product corresponding to the product purchase related information is output from the broadcast program; A product information processing step of displaying product purchase related information of the appearance product through the output unit or storing in a product information storage store through a user interface for receiving a request signal of the service subscriber; And A purchase processing step of accessing the internet shopping mall and performing a purchase process of the appearance product in accordance with a purchase request signal of the service subscriber received through the user interface; how to purchase. A computer-readable recording medium having recorded thereon a program for executing a method according to any one of claims 17 to 20 by a computer.

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