KR101102194B1 - Interactive broadcasting service system and method for providing enterance type channel for advertising - Google Patents

Abstract

The present invention relates to a two-way broadcast service system and method for providing an entry-type channel for an advertisement that provides a home shopping or advertising service provider to intervene in a broadcast service to operate an advertisement.

The present invention is a system for providing a home shopping / advertising management server, a real-time broadcasting and VOD broadcasting service to manage the information including the advertising products, advertising content, advertising period, etc. that the home shopping / advertising operators want to advertise, It manages channel and program programming information according to broadcasting and VOD broadcasting, and manages channels allocated for advertisement-only broadcasting and empty channels that do not transmit broadcasting, and when advertisement entry is requested from home shopping / advertising service provider. It recommends channels and time zones that can be entered according to the requested advertising products and the period of entry, and automatically calculates and provides the entrance fee according to the entry conditions, and when the entrance fee corresponding to the channel selected from the home shopping / advertiser is paid, Including a broadcasting server unit that organizes and provides the advertisement entry period and time zone It can hyeondoel.

IPTV, Home Shopping / Advertisement, Entry, Channel

Description

INTERACTIVE BROADCASTING SERVICE SYSTEM AND METHOD FOR PROVIDING ENTERANCE TYPE CHANNEL FOR ADVERTISING}

The present invention relates to a two-way broadcasting service using the Internet, and in particular, a two-way broadcasting service system providing an entry-type channel for an advertisement that provides a home shopping or advertising service provider to intervene in a broadcasting service to operate an advertisement. And to a method.

Recently, with the spread of broadband media and the increase in communication speed, the Internet has emerged as a new medium for enabling One source Multi Service. As an example of such one multis services, a number of airwave television and radio channels, as well as multimedia contents provided by an internet service provider are provided as a broadcast service through the Internet. Along with the rapid increase in the Internet use population, the demand for internet broadcasting that provides OneS multi-service is on the rise.

A representative service that emerged from this background is an Internet Protocol Television (IPTV) service based on the Internet Protocol.

IPTV systems that provide these IPTV services include VOD services that provide Video On Demand (VOD) content, real-time broadcast services provided by general terrestrial broadcasting centers, game services, karaoke services, weather services, fortune services, home shopping or advertising. Services may be provided.

Among them, IPTV-based home shopping or advertising service provides the opportunity for advertising to the home shopping or advertising companies (hereinafter, home shopping / advertising providers) to advertise their own through IPTV media. By subscribing to the IPTV service, the subscriber obtains secondary revenue from the purchase of the subscriber by providing information on various advertisement items. The profits are distributed according to the revenue structure between home shopping / advertisers and IPTV operators.

However, in the distribution method, a difference in sales occurs depending on whether an advertisement is provided in a real time method or a VOD method. In particular, in the case of the real-time method, the revenue distribution structure is often inconvenient because the difference in sales is greatly generated according to the location and time of the channel, and the prediction of the advertising business is somewhat difficult.

Furthermore, even if the same home shopping / advertiser advertises several advertisement products, the advertising profitability is different according to the advertisement products, or even the same product is classified as another advertisement because the advertising profitability is different depending on the contents of the advertisement. Therefore, in this case, when the home shopping / advertiser requests an advertisement from the platform operator, the profitability of the home shopping / advertiser may be dissatisfied from the standpoint of the home shopping / advertiser because the profitability of the home shopping / advertiser must be considered separately.

The present invention has been derived to solve this problem, a service provider who wants to do home shopping or advertising leases a channel for a desired period of time to provide a stable profit structure by intervening in the broadcast service in the form of store entry in the offline Its purpose is to provide a bidirectional directional system and method.

In the interactive broadcasting service system of the present invention for achieving the technical problem, the home shopping or advertising service in the interactive broadcasting service system that provides the advertising service to be shopping or advertising in conjunction with the real-time broadcasting and VOD broadcasting service, the home shopping or advertising Home shopping / advertising management server that manages the information of the company's advertising, including advertising products, advertising content, ad entry period to be advertised by the operator: a system for providing the real-time broadcasting and VOD broadcasting service is established, the real-time broadcasting and VOD It manages channel and program programming information according to broadcasting, and manages other channels allocated for advertisement-only broadcasting and empty channels that do not transmit broadcasts, and is requested when an advertisement point is requested from the home shopping or advertising provider. Depending on the ad product and the length of time It recommends possible channels and time zones, automatically calculates and provides an entrance fee according to the advertisement entry conditions, and if an entrance fee corresponding to a selected channel is paid from the home shopping or advertising provider, the channel is organized and provided as long as the advertisement entry period and time zone. It may include a broadcast server unit.

According to an example of the present invention, when a customer requests a real-time channel and a VOD channel, the real-time broadcasting information or VOD broadcasting information on the corresponding channel is provided from the broadcasting server unit, and the advertisement organized in the channel requested by the customer. It may further include a customer terminal for receiving and displaying the information.

At this time, the customer is characterized in that the subscriber to the two-way broadcast service.

According to an exemplary embodiment of the present invention, the broadcasting server unit may grasp the characteristics of the program of each channel based on the program programming information, and if the product of the requested advertisement is associated with the characteristics of the program, the broadcasting server may enter the available channel. A channel in which the program is organized is recommended, and a time zone where the entry is possible may be recommended as a time zone before and after the program.

The time zone where the entry can be made is different depending on the channel where the entry is possible.

On the other hand, the two-way broadcast service method of the present invention for achieving the technical problem, in a two-way broadcast service method for providing a home shopping or advertising service to advertise shopping or advertising in conjunction with a real-time broadcast and VOD broadcast service, (a) Requesting an ad shop by inputting information on a product and an ad shop period to be advertised by the home shopping or advertising company; (b) a broadcast server unit providing the real-time broadcasting and VOD broadcasting service, recommending a channel and a time slot that can be entered according to a product and advertisement entry period requested by the home shopping or advertisement provider; (c) automatically calculating and guiding an entrance ratio according to a selected entry condition if a predetermined channel and time zone are selected from the home shopping or advertisement provider in the recommended information; (d) providing a corresponding channel for a predetermined period of ad entrance period and time slot when receiving the entrance fee from the home shopping or advertisement provider after the guidance; (e) in the broadcasting server unit, organizing a corresponding advertisement in a channel selected by the home shopping or advertising service provider as long as the advertisement entry period and time period.

According to an exemplary embodiment of the present invention, in the step (b), the broadcast server unit grasps the characteristics of the program of each channel based on the channel information and program programming information according to the real-time broadcasting and the VOD broadcasting, and performs the home shopping or advertising service provider. If the requested product is related to the characteristics of the program, the channel in which the program is organized may be recommended as the available channel, and the available time zone may be recommended as a time zone before and after the program.

Further, in the step (b), the broadcast server unit first recommends a channel that can be entered according to the product and advertisement entry period requested by the home shopping or advertising provider, and if a desired channel is selected from the recommended channel, You can recommend a time zone where you can enter.

According to the present invention described above, an operator who wants to do home shopping or advertising can be free from the cost of renting a channel without having a VOD platform, and can also provide a timely product or advertisement only for a necessary period of time. There is.

In addition, since home shopping / advertisers have rented an entry channel for a certain period of time, various home advertisements can be inserted into one entry channel regardless of the contents of the advertisement or the advertisement product. There is an effect that all operators can own.

In addition, home shopping / advertisers can lease channels only when necessary, such as offline stores, to advertise or shop, thereby reducing advertising-related costs and increasing sales and profits. On the other hand, platform operators have the effect of securing stable sales.

Hereinafter, with reference to the accompanying drawings will be described in detail an interactive service system for providing an entry-type channel for advertising according to an embodiment of the present invention.

As mentioned above, the term “entry type” means a store is leased into a mall or a building in advance and newly enters the store. It means the concept of using during the lease.

1 is a view for explaining the concept of the interactive service according to an embodiment of the present invention, in the embodiment of the present invention, home shopping or advertising companies (hereinafter, home shopping / advertising operators: 1) and the home shopping or advertising to IPTV system By applying the above-mentioned point-of-entry concept in the relationship between the platform operators (2) that provide IPTV service by implementing the service that takes a win-win strategy (a strategy that takes only advantages of each other in dealing with the other party). To provide.

That is, the home shopping / advertisement provider 1 requests the platform operator 2 to enter an advertisement so as to advertise for a desired lease period (1), and pays an entrance fee for the entry (2).

Then, the platform provider 2 provides a physical advertising channel (including a real time channel and a VOD channel) at the request of the home shopping / advertising provider 1 (③), and inputs the entry fee for the rental period from the home shopping / advertising provider. Receive.

According to this, the platform operator 2 generates revenue from the entrance fee received from the home shopping / advertising provider 1 in exchange for renting the advertising channel, and the home shopping / advertising provider 1 owns all the profits earned during the rental period. Therefore, there is no need to consider revenue distribution between the platform operators (2).

The system for implementing such an IPTV service is shown in FIGS. 2 to 5 below.

2 is a configuration diagram of a system for implementing an interactive service according to an embodiment of the present invention, FIG. 3 is a detailed configuration diagram of a broadcast server unit in an interactive service system according to an embodiment of the present invention, and FIG. FIG. 5 is a diagram illustrating a database structure of the channel management server, and FIG. 5 is a diagram illustrating an example of data management according to the database structure of FIG. 4.

First, referring to Figure 2, the interactive service system according to an embodiment of the present invention home shopping / advertising management server 100, broadcast server 200, the Internet network 300, a plurality of customer terminals (400-1 to 400) -k) can be implemented.

The home shopping / advertising management server 100 is a system operated by a home shopping / advertising service provider and manages information (hereinafter, referred to as “advertising information”) about a product to be shopping or advertising.

For example, information about a product to be shopping or advertised, information on an advertisement, an advertisement period, a channel entered, and the like may be included.

The home shopping / advertisement management server 100 is provided to be accessible to the broadcast server unit 200 and transmits its advertisement information to the broadcast server unit 200 when the advertisement is entered. In this case, the connection method with the broadcast server unit 100 may be possible through the illustrated internet network 300, but is not limited thereto. The communication server 100 is not limited to a specific form as long as the communication network is available.

The broadcast server 200 basically has a system for providing an IPTV service and broadcasts real time and VOD. In addition to managing the channels for real-time and VOD broadcasting, it manages the channels for commercial broadcasting or separate empty channels not transmitting the broadcasting.

To this end, the broadcast server 200 includes a baseband system 210, a compression multiplexing system 220, a network system 230, a security system 240, a VOD server 250, and EPG management as shown in FIG. It may be configured to include a server 260, a channel management server 270.

Although not shown in the drawing, the baseband system 210 includes a program provider 120, a tuner for receiving broadcast signals such as terrestrial waves, and a received source signal through a SDI (Serial Digital Interface). Frame Synchronizer for converting and compensating signals and synchronizing frames, and for signal distribution and monitoring such as A / V (Audio / Video) routers that connect / centrate all broadcast signal channels for operational management. It includes a monitor.

With the above configuration, when the baseband system 210 receives a broadcast signal from an external program provider or terrestrial wave, the baseband system 210 converts the received broadcast signal into an SDI signal and synchronizes a frame. In addition, broadcast video and audio signals of various broadcast channels (eg, 100 channels) are distributed through a routine switcher and transmitted to the compression multiplexing system 220.

Then, the compression multiplexing system 220 transmits the broadcast video and audio signals (Video, Audio) received from the baseband system 210 to the A / V encoder (A / V Encoder) for each broadcasting channel (eg, 100 channels). An SDI video signal may be compressed by input, and a transport stream may be generated by compressing an audio signal. In addition, the compression multiplexing system 220 IP packetizes the transport stream.

In addition, the compression multiplexing system 220 includes broadcast data and EPG information (PSIP / PSI / SI information) generated by a data encoder and a PSI / SI generator together with the compressed transport stream signal. Multiplex the.

The security system 240 encrypts the transmission stream signal multiplexed by the compression multiplexing system 220 by applying a security-related reception restriction technique. Then, the encrypted transport stream is transmitted through the internet network (300 of FIG. 2) by the IP multicasting method via the network interface 230.

Therefore, when a request for a predetermined real-time channel is received from the customer terminals 400-1 to 400-k, the requested channel among the transport stream broadcast signals (hereinafter referred to as broadcast streams) transmitted from the broadcast server unit 200. By providing the broadcast stream for the customer terminal (400-1 to 400-k) to provide a real-time broadcast service.

In particular, when a home shopping / advertisement-related channel is requested, the channel management server 270 of the broadcast server 200 broadcasts the corresponding real-time channel by organizing according to a pre-contracted entry period and time zone with the home shopping / advertiser.

In this case, the channel management server 270 may provide home shopping / advertisement for a specific period on a real-time channel being broadcast, or provide home shopping / advertisement for a specific time on a separate empty real-time channel that does not transmit a broadcast. can do. Details thereof will be described below.

The VOD server 250 stores and manages VOD content and additional service related programs.

The EPG management server 260 stores the VOD EPG which is the program information of the VOD content previously stored in the VOD server 250 and the channel EPG which is the broadcast program information for the real time broadcasting service, and provides the same.

To this end, the EPG management server 260 may integrate and store the EPG information in a database.

The channel management server 270 manages channels allocated to provide the VOD service and the real-time broadcasting service, channels allocated for the shopping / advertising broadcast, or separate free channels not transmitting the broadcast.

And, the entrance ratio according to the characteristics of each channel and the allocation period is automatically calculated and provided.

To this end, the channel management server 270 not only program programming information 272 organized in each channel as shown in FIG. 4, but also the type, lease information, allocation period (associated with the lease period), and recommended advertisement per channel. And store channel information 274 including channel additional information, information 276 for the home shopping / advertisement company leasing the channel, table information 278 as a basis for the entry cost calculation, and the like.

Here, the program programming information is for organizing shopping / advertising associated with the characteristics of the program before and after the corresponding program, thereby maximizing the advertisement effect.

In addition, the type of each channel may be a real time channel, a VOD channel, an advertising channel, an empty channel, and the like, and the lease information may include channels that can be rented for each channel, day / time zones, and channel information leased by a home shopping / advertiser. have.

In addition, the information 276 about the home shopping / advertising service provider renting the channel may include a product to be advertised, advertisement contents, channel lease details, service use grades, and the like.

Accordingly, as shown in FIG. 5, the channel management server 270 recommends an advertisement channel and time zone suitable for the home shopping / advertiser according to channel characteristics based on the type of channel, event season, and program formation information. It can be maximized.

According to this, home shopping using a real-time channel is provided between other real-time program broadcasts or between a VOD program and a VOD program. At this time, if a home shopping broadcast is linked to a real-time or VOD program, the sales increase and the home shopping / advertisement company This can benefit both IPTV operators.

For example, in FIG. 5, channel ch15 is a real time channel, and from October 9 to October 19, the baseball season is recommended for baseball-related advertisements during this period from 7 pm to 9 pm, and from October 21 to 23 Until you can specify that you want to recommend ads related to figure skating. Such recommendation information may be set in relation to program programming information of a real time broadcast.

In addition, channel ch18 is a VOD channel and channel ch23 is an advertising channel, and it may be recommended to perform shopping / advertisement such as sports / golf related or educational related regardless of time zone.

In addition, the channel ch24 is an empty channel that does not receive a broadcast, and shows that all shopping / advertising is possible regardless of the advertisement category recommended by the platform operator.

Referring back to FIG. 1, the Internet network 300 according to the embodiment of the present invention may use an IP-based network, but the present invention is not limited to using an IP-based network. If the wired and wireless communication network is not limited to a particular form.

The customer terminals 400-1 to 400-k correspond to each of the customers 500-1 to 500-k, and visually display various data information provided from the broadcasting server 200. Customer terminals 400-1 to 400-k may include a set top box and a display device.

The set-top box decodes the broadcast image, the advertisement image, the audio signal and the EPG from the broadcast server 200 to output to the display device to be displayed on the screen.

Customers 500-1 to 500-k mean subscribers who subscribe to IPTV services.

Therefore, when the client terminals 400-1 to 400-k request the desired channel to the broadcast server 200, the customer terminals 400-1 to 400-k tune the corresponding channel according to the request and receive and advertise the tuned channel. If the shop is located by receiving it and display according to a predetermined time to expose the advertising products of the home shopping / advertising operators to the customers (500-1 to 500-k).

If the entry type channel of the home shopping / advertising service provider is a VOD channel, information to be advertised is produced in advance as a VOD file and provided to the VOD server (250 of FIG. 3) of the broadcasting server 200. Then, customers can access the VOD access screen to watch home shopping.

As another example, if the entry type channel of the home shopping / advertiser is a real-time channel, as described above, the baseband system (210 of FIG. 3), the compression multiplexing system 220, the security system 230, the channel management server 270, and the like. It is linked with the home shopping / advertising service provider by organizing as much as the contract period and time slot in advance.

6 is an exemplary screen of a user interface showing a setting screen for renting a channel through an interactive service system according to an embodiment of the present invention.

The screen shown in FIG. 6 is a UI (User Interface) screen provided in connection with the channel management server (270 of FIG. 3) of the broadcasting server unit 200 (FIG. 3). It serves as an interface for

That is, when a home shopping / advertiser enters an IPTV service, first, the advertisement product 610 to be advertised is designated through the product classification list 610a, and the entrance period 620 is a lease channel to advertise the period to be advertised. Designated through 620a, the desired entry channel 630 and entry time zone 640 may be specified in detail.

In this case, as described above, the entry channel 630 recommends a corresponding channel when the type of programs organized in each channel is associated with an advertisement product, and selecting a desired channel from the entry channel 630 selects a selected channel. The day of the week and the time zone of the entry is displayed in conjunction with the entry time zone 640 column.

In addition, it is also possible to display a channel that can be entered according to the period specified in the entry period 620 in conjunction with the entry channel 630 column.

As described above, if all the information for the ad shop is specified, the entrance cost calculation unit 650 at the bottom automatically calculates and displays the entrance cost according to the entry condition.

 Then, the home shopping / advertisement operator requests the platform operator to enter the advertisement by operating the 'register' button when the entry cost is satisfied in preparation for the desired entry condition.

For example, FIG. 6 shows a screen in which the advertisement product 610 is designated as leisure / sports, and the entry period 620 is designated from October 9 to 19. Accordingly, in the entry channel 630, ch15, 18, 24, etc. are displayed as channels that can be entered from October 9 to 19, and if ch15 is selected among them, the time zone in which the entry is possible for the corresponding channel is the entry time zone ( 640 is displayed. 6 illustrates a screen selected from 19:00 to 20:00 pm among various time zones.

Here, the entry time zone 650 is illustrated as being classified by one hour or two hours as an example, but is not limited to this may be set in seconds (sec), minutes (min).

As described above, the interactive broadcasting service system according to an embodiment of the present invention introduces an operation concept based on an offline entry method by allowing a home shopping / advertiser to rent a channel only for a certain period of time (time, days) to intervene in a broadcasting service. Provide advertising to run.

Hereinafter, a method for providing a bidirectional broadcast service using the system will be described with reference to FIG. 7.

First, the broadcast server manages program programming information for real time broadcasting and VOD broadcasting for each channel.

In addition, the broadcasting server unit calculates information on free time slots between programs and programs in each channel, lease information for each channel, recommended advertisement information for each channel, information about home shopping / advertisers who rented the channel, and entry cost calculation. A database is constructed by storing and updating table information, which is a reference, in a channel management server (S110).

In addition, the home shopping / advertising management server can build a database by storing and updating information about its own advertising.

Thereafter, when the home shopping / advertiser accesses the broadcasting server through the home shopping / ad management server and then enters information about a product to be shopped or advertised and a desired entry period, the advertisement server enters the channel management server. Based on the stored channel information and program organization information, information on a possible channel can be provided (S120 and S130).

That is, as shown in FIG. 6, a home shopping / advertiser may recommend an advertising channel and time zone associated with a product to be advertised, based on channel characteristics based on event season and program programming information.

Thereafter, it is checked whether the home shopping / advertising company selects and registers a desired entry channel from the entry channel (S140).

As a result of the check, when the selection and registration of the entry type channel is input from the home shopping / advertising service provider, it is determined whether the selected entry type channel is valid (S150).

If it is not valid, request a reapplication to select another entry type channel (S160), and if it is valid, approve the entry to the corresponding home shopping / advertisement provider and automatically calculate and guide the entrance fee according to the entrance (S170).

Subsequently, when the corresponding entrance fee is received from the home shopping / advertising service provider, the broadcast server provides the corresponding entry type channel and updates the entry type channel to the channel management server as leased (S180 and S190).

Then, the home shopping / advertising service provider can obtain an advertisement effect for customers who subscribe to the IPTV service by organizing and broadcasting their advertisements on the entry type channel provided by the broadcasting server unit.

In addition, since the home shopping / advertiser leases the entry channel for a certain period of time, various home advertisements may be inserted into one entry channel regardless of the contents of the advertisement or the advertisement product. The advertising revenue from this can be owned by both home shopping and advertising companies.

According to the above method, the home shopping / advertiser can lease a channel only when necessary, such as an offline store, so as to advertise or shop, thereby reducing advertising related costs and improving sales and profits. Meanwhile, platform operators will be able to secure stable sales.

Although the embodiments of the present invention have been described above with reference to the accompanying drawings, those skilled in the art to which the present invention pertains may implement the present invention in other specific forms without changing the technical spirit or essential features thereof. I can understand that.

Therefore, it should be understood that the above-described embodiments are provided so that those skilled in the art can fully understand the scope of the present invention. Therefore, it should be understood that the embodiments are to be considered in all respects as illustrative and not restrictive, The invention is only defined by the scope of the claims.

1 is a view for explaining the concept of an interactive service according to an embodiment of the present invention.

2 is a block diagram of a system for implementing an interactive service according to an embodiment of the present invention.

3 is a detailed configuration diagram of a broadcast server unit in an interactive service system according to an embodiment of the present invention.

4 is a diagram illustrating a database structure of the channel management server shown in FIG. 3.

5 is a diagram illustrating an example of data management according to the database structure of FIG. 4.

6 is an exemplary screen of a user interface showing a setting screen for renting a channel through an interactive service system according to an embodiment of the present invention.

7 is a flowchart illustrating a two-way broadcast service method for providing an entry channel for advertisement.

<Description of the symbols for the main parts of the drawings>

1: home shopping / advertiser carrier 2: platform provider

100: home shopping / advertising management server 200: broadcast server unit

300: Internet network 400-1 to 400-k: customer terminal

500-1 to 500-k: customer 210: baseband system

220: compression / multiplex system 230: network interface

240: security system 250: EPG management server

260: VOD Server 270: Channel Management Server

272: program organization information 274: channel information

276: home shopping / advertiser information DB 278: entrance fee table information

610: Advertising product 620: Entry period

630: entry channel 640: entry time zone

650: entrance cost calculation unit

Claims (8)

In a two-way broadcast service system that provides a home shopping or advertising service in conjunction with the real-time broadcasting and VOD broadcasting services to advertise shopping or advertising, A home shopping / ad management server that manages the information of the company's advertisements, including advertisement products and advertisement contents and advertisement entry periods to be advertised by the home shopping or advertisement provider: A system for providing the real-time broadcasting and VOD broadcasting service is established, and manages channel and program programming information according to the real-time broadcasting and VOD broadcasting, and does not transmit the channel and broadcasting allocated for the advertisement-only broadcasting. While managing the channels, if an advertisement entry request is made from the home shopping or advertising provider, the channel and the time zone that can be entered are recommended according to the requested advertisement product and the advertisement entry period, and the entrance ratio according to the advertisement entry condition is automatically calculated. If the entrance fee corresponding to the selected channel from the home shopping or advertising provider is paid, the broadcasting server unit organizes and provides the corresponding channel as long as the advertisement entry period and time period. Interactive broadcasting service system providing an entry-type channel for advertising comprising a. The method of claim 1, When a customer requests a real time channel and a VOD channel, the real time broadcast information or VOD broadcast information about the corresponding channel is provided from the broadcast server unit, and the advertisement information organized in the channel requested by the customer is displayed. Customer terminal Two-way broadcast service system for providing an entry-type channel for advertising comprising a further. 3. The method of claim 2, And wherein the customer is a subscriber subscribed to the interactive broadcast service. The method of claim 1, The broadcast server unit By identifying the characteristics of the program of each channel based on the program programming information, if the product of the requested advertisement is associated with the characteristics of the program, recommend the channel in which the program is organized as the available channel, the entry The available time zone is a two-way broadcast service system for providing an entry-type channel for advertising, characterized in that the recommended time zone before and after the program. The method of claim 1, And a time zone in which the entry is possible is different depending on a channel in which the entry is possible. In the two-way broadcast service method that provides a home shopping or advertising service to advertise shopping or advertising in conjunction with real-time broadcasting and VOD broadcasting services, (a) requesting to enter an advertisement by inputting information about a product and an advertisement entry period which the home shopping or advertisement company wants to advertise; (b) a broadcast server unit providing the real-time broadcasting and VOD broadcasting service, recommending a channel and a time slot that can be entered according to a product and advertisement entry period requested by the home shopping or advertisement provider; (c) automatically calculating and guiding an entrance ratio according to a selected entry condition if a predetermined channel and time zone are selected from the home shopping or advertisement provider in the recommended information; (d) providing a corresponding channel for a predetermined period of ad entrance period and time slot when receiving the entrance fee from the home shopping or advertisement provider after the guidance; (e) in the broadcasting server unit, organizing a corresponding advertisement in a channel selected by the home shopping or advertising service provider as long as the advertisement entry period and time period A bidirectional broadcast service method for providing an entry-type channel for advertising comprising a. The method of claim 6, In step (b), The broadcasting server unit grasps characteristics of each channel program based on channel information and program programming information according to the real-time broadcasting and VOD broadcasting, and if the product requested by the home shopping or advertising provider is related to the characteristics of the program, And a channel in which a program is organized, as a channel capable of entering the shop, and recommending a time zone in which the shop is available in a time zone before and after the program. The method of claim 6, In step (b), The broadcast server unit First of all, the home shopping or advertising provider recommends a channel that can be entered according to the product and advertisement entry period requested, and if the desired channel is selected from the recommended channel, the advertisement is characterized in that it recommends a time slot that can be entered into the selected channel. A bidirectional broadcast service method for providing an entry type channel for the service.

Images