TW201633232A - Advertisement marketing audiovisual system - Google Patents

Abstract

An advertisement marketing audiovisual system comprises: a multimedia playing module for receiving audience clicking and browsing, outputting request information and playing multimedia data; a multimedia management module used for saving multimedia data, receiving request information outputted by the multimedia playing module to be outputted from the multimedia data the one to be played and layout setting value to the multimedia playing module, and outputting the to be played information; an advertisement management module for confirming and processing advertisement requests; a commodity management module for saving commodity information and confirming requests on commodity information; a matching module for matching the played information outputted by the multimedia management module, the requests on commodity information outputted by the commodity management module, and the advertisement requests outputted by the advertisement management module.

Description

Advertising marketing audio and video system

The present invention relates to a marketing audio and video system for enhancing the placement marketing method, in particular to a marketing audio and video system using a contextual advertising medium and a detailed product information beside the medium, wherein the detailed product information is the same. Product information appearing in the advertising media.

Recently, the technology has been changing with each passing day. Thanks to the maturity of Internet technology, the field of web multimedia has reached explosive growth. The effect of online sales has been greater than the trend of physical sales. Therefore, it is bold to speculate that in the future, companies must retain the sales advertising capabilities of the original physical channels, and work hard on network multimedia to be competitive in the future market. Grasping the business opportunity system in the field of web multimedia that is approaching maturity is a topic worthy of joint exploration.

In recent years, most of the multimedia advertisements on the webpages stored on the Internet are randomly playing pictures or videos, and the pictures or videos are inserted into the webpages to attract the attention of consumers who browse the webpages. The eye-catching consumer then clicks on the ad to achieve advertising effectiveness.

Among them, video ads with sound and light effects are usually more attractive to consumers, but video-type ads cost more than image-based ads, and there is still a hidden key in video-type ads. The problem.

The problem is that often after the film type advertisement is delivered, the unintuitive sales method makes the consumer do not know how to directly start the product, or the consumer has doubts about the product while watching the advertisement, and cannot solve the problem immediately, so that the consumer originally wants to purchase the product. The desire is gone, and the case of the deal is missing. Therefore, how to enable consumers to smoothly achieve the eye-catching, manufacturing motivation, purchase, payment and purchase is the key to the success of online multimedia advertising.

Therefore, the present invention creates a system that can attract consumers' attention in a short period of time, and intuitively and conveniently allows consumers to directly obtain detailed information of the products in the advertisement and obtain the goods after attracting attention. Information can be purchased directly to achieve a fast and efficient sale.

Based on the deficiencies of the prior art, the present invention seeks to provide an advertising marketing video system that is useful for helping manufacturers achieve advertising effectiveness and sell products more efficiently.

The present invention is an advertising marketing audio and video system, which is applied to one or more electronic devices in a network e-commerce environment to receive viewers' browsing. The system comprises the following modules: a multimedia playing module, the multimedia playing module It is used to receive viewers' browsing and output a request information and play at least one multimedia material; a multimedia management module, the multimedia management module is coupled to the multimedia playing module, and the multimedia management module is used for storing Receiving the request information outputted by the multimedia playback module to output the at least one multimedia data and a layout setting value to be played to the multimedia playback module from the multimedia data, and outputting a playback Information; an advertisement management module, the advertisement management module is coupled to the multimedia play module, and the advertisement management module stores at least one advertisement, the advertisement management module And the product management module, the product management module is coupled to the multimedia play module, the product management module is configured to confirm the at least one advertisement requirement, and output the at least one advertisement to the multimedia play module according to the at least one advertisement requirement; Storing at least one product information and confirming at least one product information request, automatically outputting at least one product information to the multimedia playing module according to the at least one product information requirement; and a mediation module, the mediation module respectively connecting the The multimedia management module, the advertisement management module, and the product management module, the mediation module is configured to automatically integrate the playback information output by the multimedia management module, and the at least one output by the product management module The product information requirement and the at least one advertisement requirement output by the advertisement management module automatically cross-match the data to automatically match the at least one advertisement and the at least one product information to the at least one multimedia material, and respectively output Determining a value to the advertisement management module and the item management module to enable the advertisement management module to Selecting at least one advertisement to be played, and automatically matching the selected advertisement to select the at least one product information suitable for playing from the product information by using the product management module, and the at least one product The information is the product displayed in the at least one advertisement. The advertisements and the product information are embedded or superimposed on the multimedia playing module, and do not affect the progress state of the multimedia playing module.

Preferably, the at least one multimedia material, the at least one advertisement, and the at least one product information may be stored in a third-party database, where the third-party database may be a database linked by an entity or connected through a network. The cloud database, the multimedia material and the product information include one or more of text, sound, graphics, newsletter, animation, movie, webpage, video, television program or interactive program, and the content of the at least one advertisement The corresponding information of the product is synchronously played in sequence.

Preferably, the multimedia management module comprises: a multimedia database, The multimedia database is used for storing the at least one multimedia material; a layout setting unit for setting a layout of the multimedia playback module according to the requirement information, and embedding or superimposing on the multimedia playback mode The layout position of the advertisements of the group further includes a product timeline, a product list, and a plurality of product quick display icons, and the product timeline is displayed with the product list and the products. Connected to each other, and the merchandise list and the merchandise display icons correspond to the advertisement and the merchandise information; a broadcast unit, the broadcast unit is configured to receive the request information output by the multimedia play module and issue a Selecting an instruction to select the at least one multimedia material to be played from the multimedia database and output to the multimedia playback module according to the selection instruction; and a retrieval unit, the retrieval unit and the multimedia database and the mediation module Linking, the search unit is used for each text and text time point in the multimedia material in the multimedia database Li a search query tables, use the keyword search query tables provide keyword search and retrieval time depends on the function of the conditions appear.

Preferably, the merchandise management module comprises: a merchandise information account management unit, wherein the merchandise information account management unit is configured to confirm at least one account data, provide a function of establishing an account, and a commodity information demand setting unit, the commodity The information demand setting unit is configured to set the at least one product information requirement; a product information database for storing the at least one product information; a commodity information cost calculation unit, the commodity information fee calculation unit Calculating a fee for logging out information according to the at least one product information requirement, and providing a payment platform; and a product information selection output unit, the product information selection output unit is linked to the product information database and the media combination module The product information selection output unit selects the appropriate at least one product information from the product information database to be transmitted to the multimedia play module according to the work assigned by the media module.

Preferably, the advertisement management module comprises: an advertisement account management unit, wherein the advertisement account management unit is configured to confirm at least one account data, and provide a function for establishing an account; an advertisement demand setting unit, the advertisement demand setting unit And configured to store the at least one advertisement requirement; the advertisement database is used to store the at least one advertisement; and an advertisement fee calculation unit, wherein the advertisement fee calculation unit is configured to calculate an advertisement according to the at least one advertisement requirement a fee, and providing a payment platform; and an advertisement selection output unit, the advertisement selection output unit is coupled to the advertisement database and the mediation module, and the advertisement selection output unit is assigned according to the mediation module Selecting the appropriate at least one advertisement from the advertisement database to transmit to the multimedia play module.

Preferably, the mediation module includes: a link unit, the link unit and the multimedia management module, the product management module and the advertisement management module, the link unit is configured to receive the at least one advertisement The at least one product information request and the broadcast information, the advertisements, the product information and the multimedia materials are linked and output to the product management module and the at least one selected by the advertisement management module An advertisement and the at least one product information; a weighting calculation unit, the weighting calculation unit is coupled to a retrieval unit of the multimedia management module, wherein the weight calculation unit is configured to perform weighting calculation on the multiple keyword or keyword occurrence time And then output a weighted calculation value to the link unit.

Preferably, the mediation module further comprises a performance management unit, the performance management unit is responsible for linking the multimedia playback module to the advertisement management module, and the performance management unit is configured to count the advertisements for the multimedia playback. The broadcast effect of the module is transmitted to the advertisement management module.

Preferably, the request information output by the multimedia playing module includes Selecting a specific request for playing the product information from the product information, and after the required information demand of the product is determined, the advertisement corresponding to the mediation is synchronously played according to the mediation determination value.

Preferably, the transaction confirmation module is connected to the connection unit of the mediation module, and the transaction confirmation module has a calculation unit, a confirmation unit and an output unit. The unit is connected to the confirmation unit, and the confirmation unit is connected to the output unit. Further, the transaction confirmation module transmits a transaction confirmation information to the connection unit through the output unit.

Preferably, the electronic device is one selected from the group consisting of a computer, a notebook computer, a tablet computer, and a smart phone.

Through the invention, the manufacturer can effectively present the detailed information of the main product appearing in the advertisement when the advertisement is sent, and can easily complete the transaction of the main product, thereby greatly improving the return rate of the investment advertisement of the manufacturer.

The above is only a brief description of the present invention, and details of specific embodiments and implementation steps will be further disclosed as follows.

1000‧‧‧ Third Party Database

1‧‧‧Multimedia player module

11‧‧‧Request information

2‧‧‧Multimedia Management Module

21‧‧‧Multimedia database

211‧‧‧Multimedia data

212‧‧‧Playing information

22‧‧‧Layout unit

221‧‧‧ layout settings

23‧‧‧Broadcasting unit

24‧‧‧Search unit

3‧‧‧Advertising Management Module

300‧‧‧Advertising

301‧‧‧Advertising needs

31‧‧‧Ad Account Management Unit

32‧‧‧Advertising Demand Setting Unit

33‧‧‧Advertising Cost Calculation Unit

34‧‧‧Advertising database

35‧‧‧Advertising selection output unit

4‧‧‧Commodity Management Module

400‧‧‧Product Information

401‧‧‧Commodity information needs

41‧‧‧Commodity Information Account Management Unit

42‧‧‧Commodity Information Demand Setting Unit

43‧‧‧Commodity information cost calculation unit

44‧‧‧Commodity Information Database

45‧‧‧Commodity information selection output unit

5‧‧‧Media module

501‧‧‧Mediated value

51‧‧‧Linking unit

52‧‧‧weighted calculation unit

53‧‧‧Effect Management Unit

6‧‧‧ commodity timeline

61‧‧‧Commodity quick display icon

62‧‧‧Product List

7‧‧‧Transaction Confirmation Module

700‧‧‧Transaction Confirmation Information

701‧‧‧Buy connection point

71‧‧‧Computation unit

72‧‧‧Confirmation unit

73‧‧‧Output unit

8‧‧‧ Full layout link

9‧‧‧Information enlargement link

10‧‧‧Switching the connection point

2000‧‧‧Electronic devices

1 is a block diagram showing an advertising marketing video system according to a first embodiment of the present invention.

2 is a block diagram showing a multimedia management module of an advertising marketing video system according to a first embodiment of the present invention.

3 is a block diagram showing an advertisement management module of an advertising marketing video system according to a first embodiment of the present invention.

Figure 4 is a block diagram showing the merchandise management module of the advertising marketing video system according to the first embodiment of the present invention.

FIG. 5 is a block diagram showing a media module of an advertising marketing video system according to a first embodiment of the present invention.

Fig. 6 is a view showing a state of use of an embodiment of an advertisement marketing video system according to a first embodiment of the present invention.

Fig. 7 is a view showing a state of use of an embodiment of an advertisement marketing video system according to a first embodiment of the present invention.

Fig. 8 is a view showing a state of use of an embodiment of an advertisement marketing video system according to a first embodiment of the present invention.

Fig. 9 is a view showing a state of use of an embodiment of an advertisement marketing video system according to a first embodiment of the present invention.

Fig. 10 is a view showing a state of use of an embodiment of an advertisement marketing video system according to a first embodiment of the present invention.

Figure 11 is a view showing a state of use of an embodiment of an advertisement marketing video system according to a second embodiment of the present invention.

Figure 12 is a block diagram showing a transaction confirmation module of an advertising marketing video system according to a third embodiment of the present invention.

Figure 13 is a diagram showing the state of use of an embodiment of an advertising marketing video system according to a third embodiment of the present invention.

Embodiment of advertising marketing video system

Please refer to Figure 1 to Figure 7 first. The first figure is a block diagram showing the advertising marketing video system. The second figure is a block diagram showing the multimedia management module of the advertising marketing video system. The third figure is a block diagram showing the advertisement management module of the advertising marketing video system. Figure 4 is a view showing the product management module of the advertising marketing system. Block diagram. FIG. 5 is a block diagram showing the mediation module of the advertising marketing video system. 6 to 10 are diagrams showing an operational state of an embodiment of the advertising marketing video system.

Based on the desire to enhance the effectiveness of the network multimedia advertisement, the present invention provides an advertising marketing video and audio system. The first embodiment shows that the advertising marketing audio and video system mainly includes: a multimedia playing module 1, a multimedia management module 2, an advertising management module 3, The product management module 4 and the mediation module 5. The exchange information between the multimedia management module 2, the advertisement management module 3 and the product management module 4 is integrated through the mediation module 5, and the integrated information is further manipulated by the multimedia management module 2 to operate the multimedia playback. The module 1 is configured to play an advertisement 300 to be played by a specific user and a product information 400 corresponding to the advertisement 300. The request information 11 is sent to the advertisement management module 3, the product management module 4, and the multimedia management module 2, the advertisement management module 3, the product management module 4, and the multimedia management module. 2, respectively, the advertisement requirement 301, the product information requirement 401, and the broadcast information 212 are sent to the mediation module 5, so that the mediation module 5 can cross-analyze and integrate the advertisement 300 and the product information 400 and the multimedia material 211, and The media combination determines the value 501 to the advertisement management module 3 and the product management module 4 and the multimedia management module 2. Therefore, the advertisement management module 3 can automatically generate the advertisement 300 for determining delivery, and the commodity management module 4 The determined product information 400 can be automatically generated, and the multimedia management module 2 can automatically generate the determined multimedia material 211, wherein the determined advertisement 300, the product information 400, and the multimedia material 211 are integrated information. Type.

With respect to the multimedia playing module 1 in this embodiment, the multimedia playing module 1 is configured to receive viewers' browsing views, and output a request information 11 and play at least one multimedia material 211. The request information 11 output by the multimedia playing module 1 includes a request for selecting the specific product information 400 to be played from the product information 400, and the required product is required. After the request 401 is determined, the advertisement corresponding to the mediation module 501 is used to synchronously play the corresponding advertisement.

The multimedia material 211 is one or more of a text, a sound, a graphic, a newsletter, an animation, a movie, a webpage, a video, a television program, or an interactive program, and the at least one multimedia material 211 can be stored in a third-party database. The third-party database may be a database linked by an entity or a cloud database connected through a network.

The request information 11 is for the user to transmit a specific request to the multimedia management module 2, and the multimedia management module 2 is required to respond to a specific action, such as changing the size of the window when the multimedia play module 1 is played, or adjusting the size. The playback volume of the multimedia player module 1 and so on.

For the multimedia management module 2 in this embodiment, please refer to FIG. 2 . From the second drawing, the multimedia management module 2 is connected to the multimedia playback module 1 and the mediation module 5 . The multimedia management module 2 includes a multimedia database 21, a layout setting unit 22, a broadcast unit 23, and a retrieval unit 24.

Referring to FIG. 2, the multimedia library 21 is coupled to the search unit 24 and the broadcast unit 23. The multimedia database 21 is configured to allow the multimedia management module 2 to store the at least one multimedia material 211. The multimedia material 211 is one or more of text, sound, graphics, presentations, animations, movies, web pages, video, television programs or interactive programs.

Referring to FIG. 2 , the layout setting unit 22 is coupled to the mediation module 5 and the multimedia playback module 1 . The layout setting unit 22 is configured to receive the request information 11 output by the multimedia playing module 1 , use the request information 11 to confirm a layout setting value 221 , and output the layout setting value 221 to the multimedia playing module 1 . The multimedia playing module 1 sets the layout of the multimedia playing module 1 and the embedded or superimposed on the multimedia according to the layout setting value 221. The layout position of the advertisements 300 of the body playback module 1. In addition, as shown in FIG. 6, the layout setting unit 22 further includes a product timeline 6, a plurality of product quick display icons 61, and a product list 62, and the product timeline 6 is fast displayed with the products. The product 61 and the product list 62 are connected to each other, and the product quick display icon 61 and the product list 62 correspond to the advertisement 300 and the product information 400.

Referring to FIG. 2 , the broadcast unit 23 is coupled to the multimedia play module 1 and the multimedia library 21 . The broadcast unit 23 is configured to receive the request information 11 output by the multimedia play module 1 and confirm the request information 11 to generate a selection command, and select at least one of the multimedia library 21 to play according to the selection command. The multimedia material 211 is output to the multimedia playback module 1.

Referring to FIG. 2, the search unit 24 is coupled to the multimedia library 21 and the mediation module 5. The search unit 24 is configured to establish a search query table for each character and text time point in the multimedia material 211 in the multimedia database 21, and use the search query table to provide keyword search and keyword appearance time according to conditions. Search function. The search unit 24 can be used to output a play information 212 to the mediation module 5, so that the mediation module 5 can combine the advertisement requirement 301 and the product information request 401 to enable the multimedia play module 1 to Properly show the effect you want to play. In other words, the mediation module 5 uses the broadcast information 212 output by the multimedia management module 2, the advertisement requirement 301 output by the advertisement management module 3, and the product information requirement 401 output by the product management module 4. The multimedia player module 1 is ordered to play the correct advertisement 300 and the matched product information 400.

For the advertisement management module 3 in this embodiment, please refer to FIG. 3 , the advertisement management module 3 is connected to the multimedia play module 1 . The advertisement management module 3 is used to confirm at least one advertisement The 300 is required to output the at least one advertisement 300 to the multimedia play module 1 according to the at least one advertisement requirement 301. The advertisement management module 3 mainly includes an advertisement account management unit 31, an advertisement demand setting unit 32, an advertisement fee calculation unit 33, an advertisement database 34, and an advertisement selection output unit 35.

Referring to FIG. 3, the advertisement account management unit 31 is connected to the advertisement demand setting unit 32. The advertisement account management unit 31 is configured to confirm the account information of at least one advertisement 300 and provide the function of creating an account of the advertisement 300. If the customer wants to use the advertising marketing system to conduct advertising sales, the advertising account management unit 31 is first used to establish at least one account 300 of the advertisement 300 to manage the information of all the advertisements 300 of the customer, and the advertisement to be broadcasted by the customer can be selected. 300, and when the account data of the advertisement 300 is established, the needs of the product of the customer, the preference of the advertisement 300, and the demand of the potential advertisement 300 can be clearly understood as needed.

Referring to FIG. 3, the advertisement demand setting unit 32 is coupled to the advertisement account management unit 31, the advertisement fee calculation unit 33, and the mediation module 5. The advertisement requirement setting unit 32 is configured to set the at least one advertisement requirement 301, and after determining the account information of the advertisement 300, the advertisement requirement 301 can be set, and then the advertisement requirement 301 is transmitted to the mediation module 5, The mediation module 5 uses the advertisement requirement 301 output by the advertisement management module 3, the broadcast information 212 output by the multimedia management module 2, and the product information request 401 output by the product management module 4 to command and command the The multimedia player module 1 plays the correct advertisement 300 and the matched product information 400.

Referring to FIG. 3, the advertisement fee calculation unit 33 is coupled to the advertisement demand setting unit 32 and the advertisement database 34. The advertisement fee calculation unit 33 is configured to calculate the cost of the advertisement according to the at least one advertisement requirement 301, and provide a payment platform (not shown), wherein the payment platform (not shown) may be an online ATM transfer or credit card transfer or Financial card transfer or third Party pays...etc.

Referring to FIG. 3, the advertisement database 34 is connected to the advertisement fee calculation unit 33 and the advertisement selection output unit 35. The advertisement database 34 is configured to store at least one advertisement 300. After the advertisement management module 3 confirms at least one advertisement requirement 301, the corresponding at least one advertisement needs to be output from the advertisement database 34 according to the at least one advertisement. Multimedia player module 1. The at least one advertisement 300 is one or more of a text, a sound, a pattern, a newsletter, an animation, a movie, a webpage, a video, a television program, or an interactive program. The advertisement may be stored in a third-party database, which may be a database linked by an entity or a cloud database connected through a network.

Referring to FIG. 3 , the advertisement selection output unit 35 is coupled to the mediation module 5 , the product information database 44 , and the multimedia playback module 1 . The advertisement selection output unit 35 selects the appropriate at least one advertisement from the advertisement database 34 to be played to the multimedia playback module 1 according to the work assigned by the media module 5 .

For the product management module 4 in this embodiment, please refer to FIG. 4 , the product management module 4 is connected to the multimedia playback module 1 and the mediation module 5 . The product management module 4 is configured to store at least one product information 400 and confirm at least one product information request 401, and output at least one product information 400 to the multimedia play module 1 according to the at least one product information demand 401. The product management module 4 mainly includes a product information account management unit 41, a product information demand setting unit 42, a product information fee calculation unit 43, a product information database 44, and a product information selection output unit 45.

Referring to FIG. 4, the product information account management unit 41 is connected to the product information demand setting unit 42. The product information account management unit 41 is configured to confirm at least one The account information of the product information 400 and the function of creating an account number for the product information 400. If the customer wants to use the advertising marketing system to conduct advertising sales, the product information account management unit 41 is first used to establish at least one account information of the product information 400 to manage the information of all the product information 400 of the customer. And after the account information of the product information 400 is established, as long as there is a need in the future, the customer's product direction, the preference of the product information 400, and the potential demand of the product information 400 can be clearly understood.

Referring to FIG. 4 , the product information demand setting unit 42 is coupled to the product information account management unit 41 , the product information fee calculation unit 43 , and the mediation module 5 . The product information demand setting unit 42 is configured to set the at least one product information request 401, and after determining the account information of the product information 400, the product information demand 401 can be set, and then the product information demand 401 is transmitted to the medium. With the module 5, the mediation module 5 uses the product information request 401 output by the product management module 4, the play information 212 output by the multimedia management module 2, and the advertisement demand 301 output by the advertisement management module 3. The multimedia player module 1 is ordered to play the correct advertisement 300 and the matched product information 400. The corresponding product information 400 is synchronously played in the order of the playback content of the at least one advertisement 300.

For example, please refer to FIG. 4, the product information fee calculation unit 43 is configured to calculate the cost of the logout information according to the at least one product information demand 401, and provide a payment platform (not shown) ). The payment platform (not shown) may be an online ATM transfer or credit card transfer or a financial card transfer or a third party payment... and the like.

Referring to FIG. 4, the product information database 44 is connected to the product information fee calculation unit 43 and the product information selection output unit 45. The product information database 44 is used to store the at least one product information 400. The at least one product information 400 is a text, a sound, a graphic, a briefing, an animation, a movie, a webpage, a video, a television program, or an interactive program. One or more. The advertisement may be stored in a third-party database, which may be a database linked by an entity or a cloud database connected through a network.

Referring to FIG. 4 , the product information selection output unit 45 is coupled to the product information database 44 , the media module 5 , and the multimedia player module 1 . The product information selection and output unit 45 transmits the appropriate at least one product information 400 from the product information database 44 to the multimedia playback module 1 for playback according to the work assigned by the mediation module 5.

For the media module 5 in this embodiment, please refer to FIG. 5 , the media module 5 is connected to the advertisement management module 3 , the product management module 4 , and the multimedia management module 2 . The media module 5 mainly includes a link unit 51, a weight calculation unit 52, and a performance management unit 53. The mediation module confirms the at least one account data and confirms the at least one advertisement requirement 301, and receives the broadcast information 212 output by the multimedia management module 2, and the at least one product information demand output by the product management module And the at least one advertisement requirement 301 outputted by the advertisement management module is matched to the at least one multimedia material 211 by calculating the appropriate at least one advertisement requirement 301 and the at least one product requirement. After the analysis, a mediation determination value 501 is output to the advertisement management module 3 and the product management module 4, so that the advertisement management module 3 can select the at least one advertisement 300 to be played from the advertisements 300. And causing the product management module 4 to select the at least one product information 400 to be played from the product information 400, and the at least one product information 400 is the product displayed in the at least one advertisement 300. The advertisements 300 and the product information 400 are embedded or superimposed on the multimedia playback module 1 and do not affect the progress of the multimedia playback module 1.

In short, the advertisement management module 3 transmits the at least one advertisement 300 to the multimedia playback module 1 and transmits information for analyzing the at least one advertisement 300 to the commodity management module 3, The product management module 4 finds at least one product information 400 corresponding to the at least one advertisement 300 transmitted by the advertisement management module 3 to the multimedia playback module 1, and transmits the at least one product information 400 to the The multimedia playing module 1 simultaneously plays the corresponding at least one advertisement 300 and the corresponding at least one product information 400.

For example, referring to FIG. 5 , the connection unit 51 is coupled to the weight calculation unit 52 , the performance management unit 53 , the advertisement management module 3 , the product management module 4 , and the multimedia management module 2 . The link unit 51 is configured to receive the at least one advertisement request 301, the at least one product information request 401, and the play information 212, link the advertisements 300, the product information 400, and the multimedia materials 211, and output the The product management module 4 and the advertisement management module 3 have selected the at least one advertisement 300 and the at least one product information 400.

In addition, referring to FIG. 5, the weighting calculation unit 52 is connected to the connection unit 51. The weighting calculation unit 52 is configured to perform weighting calculation on the multiple keyword or keyword occurrence time, and then output a weighted calculation value to the linking unit 51.

Referring to FIG. 5 , the performance management unit 53 is coupled to the advertisement management module 3 , the product management module 4 , and the connection unit 51 . The performance management unit 53 is configured to collect the broadcast effect of the advertisements 300 in the multimedia play module 1 and transmit the broadcast effect response to the advertisement management module 3.

It is worth mentioning that, as shown in Figures 9 and 10, the electronic device 2000 of the present invention is selected from a computer, a notebook computer, a tablet computer and a smart phone. Moreover, the advertising marketing audio and video system of the present invention is applied to the electronic device 2000 in the network e-commerce environment, and is accepted for viewing by the viewer. Moreover, the present invention is exemplified by a computer and a smart phone, but does not limit the implementation of the electronic device 2000 of the present invention.

In order to understand the second embodiment and the third embodiment of the present invention, the technical features and the intended effects are described. The manner of use of the present invention will be described, and it is believed that the second embodiment and the The three embodiments have a deeper and more specific understanding, as follows: Please refer to FIG. 11 again, which is a use state diagram of an embodiment of the advertisement marketing video system according to the second embodiment of the present invention. This embodiment is different from the content of the first embodiment described above, except that the actual number of the at least one advertisement 300 is one, meaning that the advertisement 300 only provides related videos and information of a single product, and In the embodiment, the product information 400 and the product quick display icon 61 are plural, and the product information 400 and the product quick display icon 61 correspond to the advertisement 300. More specifically, the present embodiment For example, in the state of use, it can be seen from FIG. 9 that only one advertisement 300 and the corresponding plurality of commodity information 400 are separately displayed in the embodiment, and the commodity quick display icons 61 corresponding to the commodity information 400 are displayed.

Therefore, the second embodiment of the present invention can also achieve the short-term attraction of the consumer as the first embodiment, and intuitively and conveniently allows the consumer to directly obtain the details of the product in the advertisement 300 after attracting attention. Information, and can be purchased directly after obtaining the product information 400. In addition, the present invention can also utilize the product information 400 and the product quick display icon 61 as a plurality of settings, and the utility model provides the consumer with clear and clear knowledge of the utility information 400 to be purchased.

In addition, please refer to FIG. 12 and FIG. 13 again, which is a block diagram showing the advertising marketing video system of the third embodiment of the present invention and a usage state diagram of the embodiment. The difference between the present embodiment and the content of the first embodiment is that the transaction confirmation module 7 is connected to the link unit of the mediation module. The group 7 has a calculation unit 71, a confirmation unit 72 and an output unit 73, and the calculation unit 71 is linked. The confirmation unit 72 is connected to the output unit 73. The transaction confirmation module 7 transmits a transaction confirmation information 700 to the connection unit 51 through the output unit 73 for the commodity management module 4. The multimedia playing module 1 and the multimedia management module 2 are integrated and connected.

In the state of use, please refer to Fig. 13, wherein the consumer can select a product information 400 and click on the product quick icon 61 or the product list 62 on the timeline 6 of the product, and then the mediation The module 5 will cause the transaction confirmation module 7 to process the transaction confirmation information 700 related to the product information 400. At the same time, the mediation module 5 causes the multimedia playback module 1 to display the transaction confirmation information 700 for consumption. The user inputs the quantity to be purchased, and the calculating unit 71 calculates the corresponding total amount, and then displays it; finally, if the consumer wants to decide to purchase, he can also click on a purchase connection point 701, which is a purchase connection point 701 The confirmation unit 72 and the output unit 73 are connected, and the output unit 73 also outputs a purchase information to a payment platform (not shown) for the payment platform (not shown) to perform the purchase payment. In this way, the present embodiment is provided to provide direct purchase by the consumer, and does not exhibit and link to another entity connection (for example, a shopping platform). Therefore, the embodiment can also achieve the shortness as in the first embodiment. In the time to attract the attention of consumers, and after attracting attention, intuitively and conveniently, consumers can directly obtain the detailed information of the products in the advertisement 300, and can directly purchase the product after obtaining the product information 400.

It is worth mentioning that, in conjunction with the figures 6, 11, and 13, the present invention further includes a full-page joint point 8, an information enlargement joint point 9 and a switch joint point 10, the full-page joint point 8 The information enlargement connection point 9 and the switch connection point 10 are used to control the layout size and switching of the advertisement 300 and the product information 400 displayed on the overall screen of the electronic device 2000.

It can be seen from the above first embodiment, the second embodiment and the third embodiment that the present invention divides into different modules by function, and then combines the functions of each part into a complete software invention. In order to overcome the deficiencies of the prior art, the practical application includes the synergistic operation of the hardware and the software to obtain the desired effect. Therefore, the advertising marketing audio and video system provided by the present invention has industrial utilization value.

However, the above description is only for the preferred embodiment of the present invention, and those skilled in the art can make various other modifications according to the above description, but the changes are still within the spirit of the present invention and as defined below. In the scope of patents.

1000‧‧‧ Third Party Database

1‧‧‧Multimedia player module

2‧‧‧Multimedia Management Module

3‧‧‧Advertising Management Module

4‧‧‧Commodity Management Module

5‧‧‧Media module

Claims (10)

An advertising marketing audio-visual system is applied to an audience in an electronic device in one or more of an online e-commerce environment. The advertising marketing system comprises the following modules: a multimedia playing module, the multimedia playing module The group is used for viewing viewers to view and output a request message and playing at least one multimedia material; a multimedia management module, the multimedia management module is coupled to the multimedia play module, and the multimedia management module is used for storing Include the at least one multimedia material and receive the request information outputted by the multimedia playback module to output the at least one multimedia data and a layout setting value to be played from the multimedia data to the multimedia playback module, and output An advertisement management module, the advertisement management module is coupled to the multimedia play module, the advertisement management module stores at least one advertisement, and the advertisement management module is configured to confirm at least one advertisement requirement according to the at least one An advertisement demand outputting the at least one advertisement to the multimedia playing module; a commodity management module The product management module is connected to the multimedia player module, and the product management module stores at least one product information and confirms at least one product information requirement, and outputs at least one product information to the multimedia play module according to the at least one product information requirement. And a mediation module, the mediation module respectively connecting the multimedia management module, the advertisement management module and the product management module, wherein the mediation module is used to integrate the output of the multimedia management module The playback information, the at least one product information demand output by the product management module, and the at least one advertisement demand output by the advertisement management module, by calculating the appropriate at least one advertisement and the at least one product information Up to the at least one multimedia material, and outputting a mediation determination value to the advertisement management module and the commodity management module respectively The management module is configured to select the at least one advertisement to be played from the advertisements, and enable the product management module to select the at least one product information to be played from the product information, and the at least one product The information is displayed in the at least one advertisement; wherein the advertisements and the information of the products are embedded or superimposed on the multimedia playing module, and the state of the multimedia playing module is not affected. The advertising marketing video and audio system of claim 1, wherein the at least one multimedia material, the at least one advertisement, and the at least one product information may be stored in a third party database, the third party database It can be a database of physical links or a cloud database connected via the Internet. The multimedia material and the product information contain text, sound, graphics, presentations, animations, movies, web pages, video, TV programmes or interactive programs. One or more, and the playing content of the at least one advertisement sequentially plays the corresponding product information in synchronization. The advertising marketing system of claim 1, wherein the multimedia management module comprises: a multimedia database for storing the at least one multimedia material; a layout setting unit, The layout setting unit is configured to set a layout of the multimedia playing module according to the required information, and a layout position of the advertisements embedded or superimposed on the multimedia playing module, and the layout setting unit further includes a commodity time The axis, a list of merchandise, and a plurality of merchandise are displayed graphically, and the timeline of the merchandise is linked to the list of merchandise and the merchandise of the merchandise, and the merchandise list and the merchandise of the merchandise are displayed with the advertisement and The product information corresponds to each other; a broadcast unit, the broadcast unit is configured to receive the request information output by the multimedia play module and issue a selection instruction, and select a desired broadcast from the multimedia database according to the selection instruction And the at least one multimedia material is output to the multimedia playing module; and a retrieval unit is coupled to the multimedia database and the mediation module, wherein the retrieval unit is configured to each of the multimedia database The text in the multimedia material and the time point of the text are used to establish a search query table, and the search query table can be used to provide a keyword search and a keyword search time according to the condition. The advertising marketing audio-visual system of claim 1, wherein the product management module comprises: a product information account management unit, wherein the product information account management unit is configured to confirm at least one account data and provide an account for establishing a product information demand setting unit for setting the at least one product information requirement; a product information database for storing the at least one product information; The information fee calculation unit is configured to calculate a fee for logging out information according to the at least one product information requirement, and provide a payment platform; and a product information selection output unit, the product information selection output unit is The product information database and the mediation module are connected, and the product information selection output unit selects the appropriate at least one product information from the product information database to transmit to the multimedia play mode according to the work assigned by the mediation module. Group play. The advertising marketing video system of claim 1, wherein the advertisement management module comprises: an advertising account management unit, wherein the advertising account management unit is configured to confirm at least one account data and provide an account creation function. ; An advertisement demand setting unit for setting the at least one advertisement requirement; an advertisement database for storing the at least one advertisement; an advertisement fee calculation unit, the advertisement fee calculation unit The system is configured to calculate an advertisement fee according to the at least one advertisement requirement, and provide a payment platform; and an advertisement selection output unit, the advertisement selection output unit is coupled to the advertisement database and the mediation module, and the advertisement selection output The unit selects the appropriate at least one advertisement from the advertisement database to be played to the multimedia play module according to the work assigned by the media module. The advertising marketing audio-visual system of claim 1, wherein the mediation module comprises: a link unit, the link unit and the multimedia management module, the product management module and the advertisement management module The link unit is configured to receive the at least one advertisement requirement, the at least one product information requirement, and the broadcast information, link the advertisement, the product information, and the multimedia materials to the product management module and The advertisement management module has selected the at least one advertisement and the at least one product information; a weighting calculation unit, the weight calculation unit is coupled to one of the multimedia management modules, and the weight calculation unit is configured to The weighting calculation is performed by waiting for multiple keywords or keyword occurrence time, and then a weighted calculation value is output to the linking unit. The advertising marketing video system of claim 1, wherein the mediation module further comprises a performance management unit, wherein the performance management unit is responsible for connecting the multimedia playing module and the advertising management module, the performance management The unit is used to count the advertisements in the multimedia play mode. The group broadcast effect, and the broadcast effect response is transmitted to the advertisement management module. The advertising marketing audio and video system of claim 4, wherein the request information output by the multimedia playing module includes a request for selecting a specific product information to be played from the product information, the above requirement After the product information demand is determined, the advertisement corresponding to the mediation is played according to the mediation determination value. The advertising marketing audio-visual system of claim 6 further includes a transaction confirmation module, wherein the transaction confirmation module is connected to the connection unit of the mediation module, and the transaction confirmation module has a calculation unit, A confirmation unit and an output unit are connected to the confirmation unit, the confirmation unit is connected to the output unit, and the transaction confirmation module transmits a transaction confirmation information to the connection unit through the output unit. The advertising marketing audio and video system according to claim 1, wherein the electronic device is one selected from the group consisting of a computer, a notebook computer, a tablet computer, and a smart phone.