JP2002024279A - Channel program generation system for content display - Google Patents

Abstract

PROBLEM TO BE SOLVED: To automatically select and display optimum contents by referring to information stored in a content display condition setting means and content property information storage means according to target properties, etc., of a content browsing person. SOLUTION: This system is equipped with terminals of a content registering person and the content browsing person, a content registering means which allows an authenticated content registering person to register contents, a content storage means which stores contents including the registered contents, advertisements, and other information, and a content display means which displays the stored information and further equipped with a content display condition setting means, a content property information storage means, and a channel program generating means which automatically selects and displays optimum contents according to the target properties, etc., of the content browsing person.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a computer network to which a computer or a portable information terminal is connected. The present invention relates to a channel program generation system for displaying content, advertisements, and the like according to a time axis and a target to be browsed.

[0002]

SUMMARY OF THE INVENTION In recent years, computers and
With the development of networks and communication environments, the number of network users typified by the Internet has been rapidly increasing, and the content of websites and the like has been rapidly increasing day by day. In addition, there are many Web sites such as shopping malls and auctions, and various technologies such as settlement methods associated therewith have been developed. In addition to information devices such as personal computers, mobile information terminals, mobile phones, PHSs, and information home appliances such as Internet TVs and game devices have become widespread. Some mobile phones and the like have a browser function, and it is possible to browse web pages on the Internet from a mobile phone terminal. In addition, various types of digital cameras, video devices, and software for editing them have been developed. Accordingly, it is clear that the number and type of digital contents will continue to increase in the future.

[0003] Under these circumstances, in particular, individuality, self-expression, hobbies and preferences of individuals are respected or diversified, and multi-product low-volume production is required in various fields.
Therefore, various contents according to various hobbies, tastes, individualities, and the like are more demanded, and at the same time, the willingness to produce contents and the willingness to present are increased. In particular, with the advancement of digital devices and software such as information devices and communication devices, operability, user interface, and the like have been dramatically improved, content production has been gradually simplified, and an environment for anyone to produce and present has been established. . For example, there is a situation where even a user having only simple knowledge has a Web site and can easily produce and present contents, and can produce, edit and present digital images and the like.

[0004] As software for producing these contents, various kinds of software have been developed, distributed or sold in respective fields today, and it is gradually becoming possible for anyone to produce the contents.

However, when announcing the produced contents, these contents include various hobbies and preferences, various genres, and contents as described above. The viewers who browse these contents are different depending on the contents. Furthermore, as is clear from a program table of a television program, for example, it is assumed that the target layer of the viewer changes depending on the time zone and the like.

[0006] On the other hand, when various contents are uploaded to the server and set so that they can be viewed online, an advertisement or the like is inserted into the contents or the advertisement or the like is displayed together. This means that it is effective for a company or the like that posts or sponsors an advertisement or the like to place or sponsor an advertisement or the like tailored to the target audience.

As a method for solving these problems, various methods have been devised for analyzing or classifying a target to which an advertisement or information is to be transmitted and trying to transmit an effective advertisement or information on a network.

For example, the following technology has been devised as a method for transmitting to a user local information such as the place of residence or work, or notification or information according to attributes such as age and gender. ing. In Japanese Patent Application Laid-Open No. H11-282393, "Individual Internet Advertising Method According to Purchasing History", a purchasing history for each user is stored in a database, and an ID and a password are issued for each customer. However, according to this method, since the ID and the password are input, the advertisement is not displayed in a state where the input is not performed. Since it is necessary to reach the stage of inputting an ID or the like which is close to the point of deciding the purchase, the user is expected to hesitate to input, and cannot expect an effective advertising effect. Similarly, in Japanese Patent Application Laid-Open No. H11-95694, "Advertising Apparatus, Advertising Method, and Recording Medium on Which Information Processing Program is Stored", a user is prompted by a questionnaire, a quiz, a guest book, or other methods. In order to display detailed advertisement information while grasping the degree of interest in an advertisement, a process of user input must be performed.

[0009] Further, as disclosed in JP-A-11-96164 and JP-A-11-134353, the access history of the user is stored as a database using a log file or the like stored in a server, or through information such as cookies. A method has been devised and implemented in which a database is created by examining the interests of individual users according to the access history or by using other individual user attributes. Or, DART from US DoubleClick
(Dynamic Advertising Repo
As in the case of the “rting and targeting” technology, it is conceivable to use different advertisements for distribution according to attributes of a user's company, region, domain, Internet provider, and the like. However, such a method has not solved the following problems.

That is, according to these methods, it is essential to collect data of all users who have accessed a file such as a specific advertisement and to make a database. According to DoubleClick Inc. of the United States, it is said that it has a personal database of 28 million people as of 1999 (Nikkei B)
Published by Company P, "One to One We in the Internet Age"
b marketing "). However, in such a huge database, in order to keep the data up-to-date and accurate at all times, management and maintenance of the database require enormous labor and equipment, and the cost increases. Moreover, even if the database for tens of millions of people can be managed and maintained as described above, the number of people can be reduced by considering the world of the Internet connecting the whole world and considering the world population of several billions. The parts that are not listed in are still huge.

On the other hand, in the case of television programs, as a means for solving such problems, a program for automatically organizing programs such as programs and advertisements inserted therein, EPG,
(Electronic Program Guide
e) = An electronic program guide is being developed. It is said that an electronic program guide will be mounted on most TVs, VTRs, DVDs, and the like in the near future. For example, Japanese Patent No. 300247
The first program distribution device receives a program distribution request and an advertisement insertion request from a terminal device via a network and a storage device holding a plurality of moving image programs, and receives the program distribution request from the storage device. Is selected, a plurality of information blocks are divided and mounted, and the plurality of information blocks are distributed from the program device to the terminal device via the network, and the advertisement Distribution means for interrupting an information block carrying an advertisement video at the timing of inserting the advertisement specified by the insertion request and distributing the information block from the program device to the terminal device via the network; And a control device that controls charging so as to be different according to the timing of inserting the advertisement. To have. However, what is envisaged here is a system for organizing programs and advertisements on televisions, cable televisions, and the like, and further does not disclose means for organizing programs and advertisements suitable for the audience. If a system that can solve such problems can be realized for online content display such as the Internet, analyze or classify the target to which advertisements and information are to be transmitted, and effectively transmit advertisements and information over the network. It becomes possible.

In view of the above, the present invention solves the above-mentioned problems, and presents the contents of contents and advertisements and the like suitable for viewers of the contents as a program of online contents and advertisements such as the Internet. An object of the present invention is to provide a digital TV, a fusion of a TV and the Internet, and a navigation of "programs" and various Internet services which are indispensable at the time of their popularization.

[0013]

In order to solve the above problems, according to the first aspect of the present invention, terminals of a content registrant and a content viewer are connected to a network to which a computer, a portable information terminal or the like is connected. Content registration means for an authenticated content registrant to register content, content storage means for storing content including registered content, advertisements and other information, and content display for displaying the stored information A content display condition setting unit, a content attribute information storage unit, and the content display condition setting unit and the content attribute information storage unit according to a target attribute of a content viewer. Automatically selects the best content by referring to the information stored in Channel to be displayed,
A channel program creation system for content display, characterized by comprising a program generation means.

According to a second aspect of the present invention, in order to solve the above-mentioned problem, the information stored in the content attribute information storage means includes an expected audience rating, the number of accesses, and a transaction. Attribute information about the content, such as the number, age, gender, hobbies,
Other viewer profile information, brand awareness,
The channel program generation system for displaying contents according to claim 1, wherein the system is one or more of indirect information such as high sensitivity.

According to a third aspect of the present invention, in the third aspect of the present invention, the content display condition setting means includes a cost, an audience rating or the number of accesses to be secured, a transaction, 3. The content according to claim 1, wherein the content is a means for setting one or more of an amount, a target profile or preference of the viewer, an impression to be given to the viewer, and other conditions. It is a channel program generation system for display.

According to a fourth aspect of the present invention, in order to solve the above problem, in the first to third aspects of the present invention, the system collects viewer information for collecting and storing viewer information. The content display device according to any one of claims 1 to 3, further comprising a storage unit, wherein various attributes of the viewer and other information are stored, and the information can be used, counted, processed, and the like. It is characterized by being a channel program generation system.

According to a fifth aspect of the present invention, in order to solve the above-mentioned problems, the channel program generating means for automatically selecting and displaying an optimum content is provided. The channel program for setting for display includes one or more of other settings such as temporal arrangement of a plurality of contents, layout when displayed on a terminal screen, advertisement of contents and display of advertisements, and the like. A channel program generation system for content display according to any one of claims 1 to 4, which can be set.

According to a sixth aspect of the present invention, in order to solve the above-mentioned problem, in the first to fifth aspects of the present invention, the system is further provided with application means such as advertisement posting and sponsorship, and -A channel program that performs setting for content display by the program generation means is a time arrangement of a plurality of contents,
After setting one or more of the other settings, such as the layout when displayed on the terminal screen, advertisement of contents and display of advertisements, etc., publish advertisements etc. confirmed by browsing the set channel program The applicant or sponsor degree applicant, etc., it is possible to make these applications by means of the above-mentioned advertisement posting / sponsored application means,
A channel program generating system for displaying contents according to any one of claims 1 to 5.

In order to solve the above-mentioned problem, in the invention according to claim 7, in the invention according to claims 1 to 6, the system further includes an access number of an information viewer, an information registration number and a period, Refer to the usage information storage means capable of storing information on other users, the number of accesses and browsing of the viewer, the number of contacts to the information provider, and the information stored in the usage information storage means. And a use charge calculating means for calculating a use charge, wherein an advertisement charge, a sponsored charge, and the like can be calculated in accordance with various kinds of use information such as the number of accesses. A channel program generation system for displaying contents according to any of the above.

[0020] In order to solve the above-mentioned problem, in the invention according to claim 8, in the invention according to claims 1 to 7, the system generates a plurality of channel programs, and a viewer who accesses the content program can read the content. The channel / channel for displaying content according to any one of claims 1 to 7, wherein one or a plurality of channels can be browsed by selecting from a plurality of channels for display.
It is a program generation system.

[0021]

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS A basic embodiment of the present invention will be described below with reference to the drawings. FIG. 1 is a system configuration diagram showing a basic configuration of a system according to the present invention.

The channel program generation system for content display according to the present invention includes terminals for content registrants and content viewers. Here, the terminal of the content registrant and the content viewer for connecting to the network is usually a terminal such as a personal computer or a workstation,
In addition to wireless communication terminals such as HS, portable information terminals incorporating these functions, game devices, Internet TV
And various computer terminals such as a dedicated terminal such as a video conference system. Further, it may be an electric device having a built-in computer, for example, a so-called information home appliance such as a game device or a television.

Next, the channel program generation system for content display according to the present invention includes a content registration means for an authorized content registrant to transmit and register content via a computer network. As an example of the content registering means, a method of transmitting a file via a browser software using a form provided on an online Web page, or a transmission form function incorporated in a content production tool can be transmitted by a simple operation. There is a way to do it. Enter the name, e-mail address, etc. in the input form, attach the contents file to be sent, click the send button, etc., and set so that the sent information is stored in the server system and the contents are stored. be able to.

As a method of registering such information from the content creator terminal to the content storage means of the server, for example, a method of using FTP software for uploading a file such as html displayed on a Web site on the Internet is used. There is.

Next, for example, in order to enable a user who does not have detailed knowledge to easily create a Web site, the user can directly input the information from the Web site, which is implemented by an Internet service provider or the like. Work, upload and register files. Such a method is realized by providing a program capable of operating a file such as CGI. Furthermore, it is effective and desirable to incorporate a function for transmitting content by these simple operations into a content production tool. By using these means, anyone can easily register and correct content.

Also, in order to prevent content from being updated or deleted without permission, registration is performed on the Web, and individual user IDs and passwords are issued. Methods such as not being able to access the database are effective.

The channel program generating system for displaying contents according to the present invention is usually constituted by a server system as shown in FIG. server·
The system includes a content storage unit that stores the content, a content display unit that displays the content online, an evaluation information database that stores evaluation information for the displayed content, and a price calculation unit that calculates a price for the content And Here, as a basic system configuration, FIG. 1 shows an example in which these systems are installed in the same server system. However, if the application server exists in a separate location, or Even if the database server exists in a separate location, these locations can be specified and specified by a URL or the like, so that even in such a system configuration, the system of the present invention can be realized.

Next, the channel program generating system for content display according to the present invention comprises a content storage means for storing the content. The content storage means is a storage device provided in the server system of the present invention, and stores various contents online from the terminal 2 of the content creator who accesses the server. It should be noted that, in addition to targeting unspecified large numbers of users, only users registered as members may access and register contents.

The content stored in the content storage means includes character information such as text, image data, 3D
All other information such as image data, moving image data, audio data, or a combination thereof is included. All forms are included. Alternatively, you can store multiple images taken with a digital camera or the like in combination and view them in an album or PDF file.
Includes e-books, presentations and slide shows. Furthermore, the contents include, for example, maps, postcards, recipes such as dishes, novels, real-time images, programs and game software, karaoke, Web sites, voices, proposals, and other various contents.

Further, the channel program generating system for content display according to the present invention comprises a content display means for displaying the content online. The content is a file that stores information in various formats as described above, and these files are displayed on a Web page of a site (such as a content announcement site) that cooperates with the server system of the present invention. Is set to That is, for example, in the case of a moving image file such as an mpeg file, a link to the moving image file is described in an html file of an affiliated partner site. When the user makes this access, the computer terminal of the user requests transmission of the file (html file) of the Web page, and also requests transmission of the moving image file in which a link is described in the file.

By receiving these files,
For example, if it is an image file, the W
The eb page is displayed on the user's computer terminal screen via the browser software, and the image file is displayed on a part of the page. Alternatively, a link to the image file is displayed. For example, the transmitted file may be displayed in a part of a plurality of divided frames, such as a frame that divides one screen and displays a plurality of HTML files. The displayed file may be an XHTML file, an XML file, a C-HTML file for a portable terminal, or another file other than the html file.

Further, the channel program generating system for content display according to the present invention further comprises content display condition setting means. The content display condition setting means is capable of browsing under various conditions such as program channels of what tendency and genre, expected audience targets, viewable time zones, and the like for each content. This is a means for setting a condition as to whether a program or the like should be programmed in an appropriate state. The content display condition setting means is usually provided in a database server or the like. The display condition set for each content in association with each content by means such as a relation database is stored in the content display condition storage means in advance. The conditions stored in the content display condition setting means include, for example, program channels of any tendency or genre, expected audience targets, viewable time zones, production costs and advertisement placement costs, advertiser and site management. Such as audience rating, number of accesses, transaction volume, audience's target profile and preference, impressions that advertisers and site administrators want to give viewers, other conditions, or conditions combining these multiple factors It is.

Further, the channel program generation system for content display according to the present invention comprises a content attribute information storage means. The content attribute information storage means stores, for each content, various attribute information such as what kind of tendency or genre the content is, audience target of the expected content, a time zone to be browsed, and the like. This is a means to set for each content. The content attribute information storage means is usually provided in a database server or the like. Attribute information set for each content in association with each content by means such as a relational database is stored in the content attribute information storage means in advance. The attribute information stored in the content attribute information storage means includes, for example, what kind of tendency or genre the content is,
Attribute information about the content, such as the expected audience target of the content, the time zone to be viewed, the expected audience rating, the number of accesses, the number of transactions, etc.
Gender, hobbies, other viewer profile information, indirect information such as brand recognition and high sensitivity, and other information.

Further, the channel program generating system for content display according to the present invention refers to the information stored in the content display condition setting means and the content attribute information storage means according to the target attribute of the content viewer and the like. There is provided a channel program generating means for automatically selecting and displaying optimum contents.

The general flow of the processing is shown below. Note that the basic processing flow in the server system of the present invention shown here is an example, and the present invention is not limited to this.

First, an authenticated content registrant
The above-mentioned various contents are uploaded and stored in the contents storage means by the contents registration means for transmitting and registering the contents via the computer network. We for registration at this time
FIG. 2 is an image diagram showing an example of the screen of the site b.
In order to authenticate the access authority to the content storage means and to manage information on the content registrant, the content registrant is registered (member registration, etc.) in advance, and the ID is registered.
It is desirable to perform authentication after giving a password and the like.

When each content is stored in the content storage means, information such as an address indicating the storage location of each content is stored in the content attribute information storage means or the like. Further, when transmitting and storing the content, the content registrant can also transmit attribute information such as the genre of the content and store the attribute information in the content attribute information storage means.

The information on the attribute of each content stored in the content attribute information storage means can be transmitted and registered by the content registrant for each of the contents, and can also be used by the system administrator of the present invention. After confirming the content of the content, the determined attribute information can be stored in the content attribute information storage means. As described above, the attribute information is, for example, what kind of trend or genre the content is, the target of the audience of the expected content, the time zone to be viewed, the attribute related to the content such as the expected audience rating, the number of accesses, the number of transactions, etc. Information, age, gender, hobbies, and other profile information of the viewer, indirect information such as brand recognition and high sensitivity, and other information.

Next, the information stored in the content display condition setting means and relating to the setting of the condition for displaying each content includes the advertiser who wants to place an advertisement together with the content or to sponsor the content for each content. In addition to transmitting and registering information, the system administrator of the present invention or the like checks the content of the content and the expected advertisement effect, and stores the determined display condition in the content display condition setting means. be able to. The conditions to be stored are, as described above, for example, what kind of tendency or genre of the program channel, expected audience target, browsable time zone, production cost, cost of advertising, etc., advertiser or site administrator, etc. The rating, the number of accesses, the amount of transactions, the target profile and preference of the viewer, the impression that the advertiser or the site administrator wants to give the viewer, other conditions, or a combination of these conditions are desired.

When a certain amount of contents, contents displayed together with contents or inserted between contents, and the like are stored, a channel program is generated by the channel program generating means.
At this time, information for each content is stored in the content attribute information storage means and the content display condition setting means, respectively.

FIGS. 3 and 4 are flowcharts showing the basic processing flow of the present invention. The channel program generation means can be activated at the following timing. First, when the system administrator determines that the above-mentioned fixed amount of contents and information have been stored, the channel program generation means can be activated. The channel program generating means is an application program usually provided in an application server or the like, and is a CGI, JAVA (registered trademark), or other program. In addition, it is possible to set so that the channel program generating means is automatically started at a predetermined time, for example, at a predetermined time every day or at a predetermined date and time every week.

The channel program generating means refers to the information stored in the content attribute information storing means and the content display condition setting means, and stores a plurality of contents, advertisements, etc. stored in the content storing means.
A program program is generated which indicates what time axis or space axis such as a layout on a screen is to be displayed. In this case, for example, in the case of displaying the content on a Web site, for example, how many program channels are created so that the viewer can select it, or a method of combining the contents, for example, changing the content every 30 minutes And settings such as inserting one advertisement content between the contents. These settings can be described in the program of the channel program generating means, or can be stored in the content display condition setting means.

Here, when the channel program generator searches for and matches a plurality of items in the information stored in the content attribute information storage means and the content display condition setting means, the content A matching ratio of how much the information stored in the attribute information storage unit matches the display condition stored in the content display condition setting unit is set in advance by the system administrator or an advertiser. be able to. In this case, the matching rate can be set such that the matching rate among a plurality of questions is “50% or more” or “75% or more”.

Alternatively, the plurality of items stored in the content display condition setting means are set with weights indicating importance, essentiality, and the like of each of the plurality of items. The matching rate (search matching degree) is calculated based on the information, and it is possible to extract information viewers who satisfy the request for each item desired by the information viewer at a predetermined matching rate or more. In addition, if the condition for an item desired by an advertiser or the like is, for example, a numerical value or a number of evaluations similar (or convertible) to a numerical value,
It is also possible to set an effective range up to a predetermined range of +-as an allowable range.

Alternatively, the content display condition setting means includes a means for setting an essential condition and other conditions. The content display condition setting means is provided for a content satisfying a search matching degree set by the system administrator or an advertiser. When searching and matching the information of the information, the information is searched for through the steps of extracting information that satisfies the essential conditions and extracting information based on conditions other than the essential conditions. Can be.

Further, the information stored in the content display condition setting means can be set so that it can be modified, edited, deleted, etc., and it is desirable. For example, there is a case where editing is performed so as to loosen the matching conditions because the matching rate is too small.

Through the above-described matching method and the like as processing steps, the channel program generating means refers to the information stored in the content attribute information storing means and the content display condition setting means, and A program program is generated which indicates a plurality of contents, advertisements, and the like stored in the contents storage means on a time axis or a spatial axis such as a layout on a screen.

For example, a case where a plurality of channel programs for displaying contents on the Web are generated will be described. On the Web site, a menu that allows the viewer to select which of the plurality of programs to view is displayed. For example, there are “moving picture content”, “animation content”, “movie content”, “music content”, “still picture content”, and the like. Furthermore, menus for each genre, each target, and other menus can be generated. Alternatively, a method of displaying a program guide can be used. For example, as an electronic program guide,
Display a program table as in the TV column of a newspaper or magazine,
By using a method of recording all programs on all channels for one day or one week, it is also possible to display a generated program table of all channel programs.

When a channel program according to such a menu is generated, if it is to be browsed on the Web, the content is displayed by the content display means by clicking the menu or the like. Therefore, in order to allow browsing of a menu or a program table by making a hyperlink or the like, the channel / program generating means includes information stored in the content attribute information storing means and the content display condition setting means. , A plurality of contents, advertisements, and the like stored in the content storage means are searched and matched. When there are a plurality of contents that match the matching condition, the contents having a higher matching degree (search matching degree) are prioritized. In this manner, a program program is generated which indicates what time axis or a space axis such as a layout on a screen displays a plurality of contents.

Here, when the generated program program can be browsed on the Web by clicking the menu or the like by the content display means, for example, an address such as a URL of a hyperlink destination is entered. The described file such as html or XML is displayed.
The first method is to change the program program according to the time axis or the like of the generated program program (that is, rewrite the file such as html or XML describing the address of the URL or the like of the hyperlink along the time axis). Next, there is a method of changing the content to be displayed (or a file of information including a hyperlink or the like to the content to be displayed) existing at an address such as the URL of the hyperlink destination according to the time axis of the generated program. can give.

As described above in detail, according to the first aspect of the present invention, the contents of contents, advertisements and the like suitable for viewers of the contents are arranged as programs for online contents and advertisements such as the Internet. Therefore, the present invention can provide the digital TV, the fusion of the TV and the Internet, and the navigation of "programs" and various Internet services that are indispensable when these are spread.

In another embodiment of the present invention, as in the fourth aspect of the present invention, in the first to third aspects of the present invention, the system collects and stores viewer information. 4. A viewer information collecting and storing means for storing various attributes and other information of the viewer, and capable of utilizing, counting, and processing the information. Channels for displaying content
There is a program generation system. In addition, it is possible to collect browsing histories, investigate listening rates, investigate the popularity of products and services to be advertised, etc., and conduct questionnaires and market surveys.

According to another embodiment of the present invention, as in the sixth aspect of the present invention, in the first to fifth aspects of the present invention, the system further includes an advertisement publishing / sponsored application means. The channel program generating means is provided with a channel program for performing setting for content display, a time arrangement of a plurality of contents, a layout when displayed on a terminal screen, etc. After setting one or more of the other settings, such as display, etc., those who wish to post advertisements or sponsorships, etc. who have browsed and confirmed the set channel / program, will see the advertisement posting, sponsored etc. 6. A content display channel according to claim 1, wherein said application can be made by said application means. Nell program generation system, and the like. Here, a step for recruiting contributions, sponsors, and the like for the content is provided. Here, for example, it is possible to set so that the current evaluation information, real-time evaluation information, and the like are displayed together with the content, or the impression and profile of the viewer are displayed. Viewers, such as companies that invest in, sponsor, place advertisements for, or want to purchase or license content, may be subject to ratings, popularity, impressions, and targeted The user can browse and select the target content while considering the profile and the like. And after selection,
Enter and send information on the viewer (company, etc.) who makes an investment, sponsorship, etc., target content, desired conditions, etc., and receive the information on the server system side of the present invention. Is performed.

Here, in the server system of the present invention, for example, in a database server or the like, in addition to the above-mentioned evaluation information database, price information for storing data serving as a basis for content price calculation. You can have a database. In the consideration information database, for example, when the number of browsing is equal to or more than a predetermined number, the amount of the sponsor can be set to be equal to or more than a certain amount, and the amount of advertisement can be set to be equal to or more than the predetermined amount. Alternatively, conditions such as the desired amount of money from the content creator can be stored. It is possible to take a method that does not meet these conditions, such as not being accepted as an application.

The step of recruiting contributions, sponsors, etc. for the content is carried out by setting a certain period of time and accepting the highest amount of application, a method of establishing a contract or obtaining the right to negotiate in the first application, other methods. You can take the method.

According to another embodiment of the present invention, as in the invention of the seventh aspect, in the inventions of the first to sixth aspects, the system further includes an access number of an information viewer, The use information storage means capable of storing the number of information registrations and the period, information on other users, the number of accesses and the number of browsing of the viewers, the number of contacts to the information provider, and the like. A usage fee calculating unit that calculates a usage fee by referring to the stored information, and is capable of calculating an advertisement fee, a sponsored fee, and the like according to various types of usage information such as the number of accesses.
A channel program generation system for displaying contents according to any one of claims 1 to 6 is provided.
In this case, the content is displayed by the content display means for displaying the content online, for example,
When displayed on a Web page of a site (content presentation site or the like) that cooperates with the server system of the present invention, a link to a banner advertisement image file or the like is described in the displayed html file. For example, in the case of paying the content creator or the like during a banner advertisement posting period or a sponsored period, etc.,
By setting the advertising fee in advance and storing it in the database server, for each content creator,
The consideration to be paid can be calculated. Further, the server system of the present invention, when totaling the number of browsing and clicking of the banner advertisement and the like, and paying the content creator with the amount according to the total number, etc. Each time an advertisement displayed with the content is viewed or clicked, an access log of the viewer is stored.
The number of views and clicks are stored in the database for each content, and are added each time there is a view or click,
On the other hand, data for storing a price corresponding to the number of views, the number of clicks, and the like is set in advance, and by referring to this, the price corresponding thereto is calculated and updated as needed.

[0055]

As described above in detail, according to the present invention, the contents of contents, such as online contents such as the Internet, and programs such as advertisements,
In order to display advertisements and the like suitable for those viewers, the present invention provides a digital TV, a fusion of TV and the Internet, and navigation of "programs" and various Internet services which are indispensable when these are spread. Becomes possible.

[Brief description of the drawings]

FIG. 1 is a system configuration diagram showing a basic configuration of a system according to the present invention.

FIG. 2 is a screen image diagram showing an example of an input screen for a content registrant to register.

FIG. 3 is a flowchart illustrating an example of a basic processing flow of the present invention.

FIG. 4 is a flowchart showing an example of a basic processing flow of the present invention.

[Explanation of symbols]

DESCRIPTION OF SYMBOLS 1 Terminal 2 Mobile terminal 3 Internet network 4 Web server 5 Information storage means 6 Application server 7 Mail server 81,82,83,84,85,86,87,88,8
9 Input form 9 Submit button

Claims (8)

[Claims] Claims: 1. A content registrant and a content viewer terminal, a content registration unit for an authenticated content registrant to register content on a network to which a computer, a portable information terminal, and the like are connected. Content storage means for storing the content including the content and advertisements and other information, and a content display means for displaying the stored information, the system further comprises a content display condition setting means, A content attribute information storage means for automatically selecting and displaying an optimum content by referring to information stored in the content display condition setting means and the content attribute information storage means in accordance with a target attribute of a content viewer, etc. Channel program generating means. , A channel program creation system for content display. 2. The information according to claim 1, wherein the information stored in the content attribute information storage means includes attribute information relating to the content such as an expected audience rating, the number of accesses, and the number of transactions; 2. A channel for content display according to claim 1, wherein the information is one or more of indirect information such as hobby / other viewer profile information, brand recognition / high sensitivity, and the like. Program generation system. 3. The method according to claim 1, wherein
The content display condition setting unit is a unit for setting one or more of cost, audience rating and access count to be secured, transaction volume, target profile and preference of the viewer, impression to give to the viewer, and other conditions. 3. The channel program generation system for displaying contents according to claim 1, wherein: 4. The system according to claim 1, wherein the system is provided with viewer information collection and storage means for collecting and storing viewer information, and various attributes of the viewer and other information are stored. The channel program generation system for displaying contents according to any one of claims 1 to 3, wherein the system is accumulated, and can utilize, totalize, and process the information. 5. A channel program for setting content display by a channel program generating means for automatically selecting and displaying optimum content, wherein the channel program includes a plurality of contents. Time layout, layout when displayed on a terminal screen, etc., it is possible to set one or more of other settings, such as content promotion and advertisement display, claim 1.
5. The channel program generation system for displaying contents according to any one of 4) to 5). 6. The invention according to claim 1, wherein said system further comprises means for applying for advertisement insertion / sponsoring, etc., and said channel / program generating means performs setting for content display.・
The channel is set after setting one or more of the other settings, such as the time arrangement of a plurality of contents, the layout when displayed on a terminal screen, the advertisement of the contents and the display of advertisements, etc. Claims 1 to 3, characterized in that a person who wants to post an advertisement or a sponsor degree, etc., who has browsed and confirmed the program, can make these applications by means of the advertisement posting and sponsoring etc. application means. 5. The channel program generation system for displaying contents according to any one of the above items 5. 7. The system according to claim 1, wherein the system further includes information on the number of accesses of an information viewer, the number of information registrations and a period, information on other users, and the number of accesses and browsing of a viewer. Usage information storage means capable of storing the number, the number of contacts to the information provider, and the like, and usage fee calculation means for calculating a usage fee by referring to information stored in the usage information storage means. 7. The channel / program generation system for displaying contents according to claim 1, wherein an advertisement fee, a sponsored fee, and the like can be calculated according to the various usage information such as the number of accesses. . 8. The system according to claim 1, wherein the system generates a plurality of channel programs,
The content display device according to claim 1, wherein the accessed viewer can select one of a plurality of channels for displaying the content and browse one or a plurality of the contents. Channel program generation system.