CN103262527B - Broadcast advertisement data outgoing management system and method thereof - Google Patents

Broadcast advertisement data outgoing management system and method thereof Download PDF

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Publication number
CN103262527B
CN103262527B CN201180023200.3A CN201180023200A CN103262527B CN 103262527 B CN103262527 B CN 103262527B CN 201180023200 A CN201180023200 A CN 201180023200A CN 103262527 B CN103262527 B CN 103262527B
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China
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data
broadcast
advertisement
mentioned
local advertising
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Expired - Fee Related
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CN201180023200.3A
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Chinese (zh)
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CN103262527A (en
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南基元
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Individual
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Priority claimed from PCT/KR2011/001602 external-priority patent/WO2011111985A2/en
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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/234—Processing of video elementary streams, e.g. splicing of video streams, manipulating MPEG-4 scene graphs
    • H04N21/23424—Processing of video elementary streams, e.g. splicing of video streams, manipulating MPEG-4 scene graphs involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/254—Management at additional data server, e.g. shopping server, rights management server
    • H04N21/2543—Billing, e.g. for subscription services
    • H04N21/2547—Third Party Billing, e.g. billing of advertiser
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/41—Structure of client; Structure of client peripherals
    • H04N21/422—Input-only peripherals, i.e. input devices connected to specially adapted client devices, e.g. global positioning system [GPS]
    • H04N21/42204—User interfaces specially adapted for controlling a client device through a remote control device; Remote control devices therefor
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/454—Content or additional data filtering, e.g. blocking advertisements
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
    • H04N21/4781—Games
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
    • H04N21/4784—Supplemental services, e.g. displaying phone caller identification, shopping application receiving rewards
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/60—Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client 
    • H04N21/63—Control signaling related to video distribution between client, server and network components; Network processes for video distribution between server and clients or between remote clients, e.g. transmitting basic layer and enhancement layers over different transmission paths, setting up a peer-to-peer communication via Internet between remote STB's; Communication protocols; Addressing
    • H04N21/633—Control signals issued by server directed to the network components or client
    • H04N21/6332—Control signals issued by server directed to the network components or client directed to client
    • H04N21/6334—Control signals issued by server directed to the network components or client directed to client for authorisation, e.g. by transmitting a key
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/85—Assembly of content; Generation of multimedia applications
    • H04N21/858—Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot
    • H04N21/8586—Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot by using a URL
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H2201/00—Aspects of broadcast communication
    • H04H2201/10—Aspects of broadcast communication characterised by the type of broadcast system
    • H04H2201/11—Aspects of broadcast communication characterised by the type of broadcast system digital multimedia broadcasting [DMB]

Abstract

The present invention relates to the system and method for managing broadcast advertisement data output, it includes the ad data of the particular advertisement data comprised from the broadcast program that broadcast enterprise transmits or broadcast program guide information, the primary advertisement data of specific enterprise, the ad data of overstepping one's bounds enterprise and particular advertisement output time section is converted into local ad data, and these local advertising data are exported user terminal, thus increase the income of advertising corporation.The system and method for the present invention can make advertising display region be arranged for ways to restrain and export advertisement, and therefore advertisement can be only output to provide the region of effect of advertising by advertiser at a low price.

Description

Broadcast advertisement data outgoing management system and method thereof
Technical field
The present invention relates to, the schedule information of the ad data comprised in broadcast program or broadcast program is changed to this locality Ad data, and export the terminal of user, especially substitute unprofitable public service ads data with the local advertising data of profit And exported by the terminal of user such that it is able to improve the rentability of broadcasting organization, and come limited by setting broadcast area The output advertisement of system ground, allows advertiser only at the broadcast advertisement data outgoing management of the area output advertisement being expected to produce effect of advertising System and method.
Technical background
Because it is known, due to the latest development situation of information and communication technology (ICT), by the information skill of every field Art, it is provided that the teledata network of real time information provides substantial amounts of user and develops into one or more host server by long-pending Pole is carried out.
By around this memory expansion technology more quickly provide accurately information to user, the taste of user and happiness Good, in recent years, obtain information, triage techniques and compress technique more easily the most under development, and the most tried hard to recommend by various Content and the exploitation of solution.
Additionally, based on ad system is divided mainly by portal website's advertisement on ground and the Internet, such as report Paper or magazine, broadcast and television advertising and radio advertising.Advertisement obtains information in portal website by the way of click, tree The ad system of shape structure (tree structure) is the user enlivened very much, because their advertisement of wanting, the situation that you are to be searched for The classified advertisement of the internet portal web site of lower use has shortcoming, it is possible to the advertising message obtained
Internet advertising internet advertisement system, and a newspaper of the document actively read or the situation of magazine advertising Should be it is noted that the writing of system during Xia, such as a newspaper or the advertisement of magazine, if but push away a newspaper or The number of users of magazine is significantly reduced, and for fan, except floor is that very limited amount of advertising market will go out in future Seat.
The spectators of broadcast see TV while passing through ad system to force specific advertisement output on screen, Including system, make to see these advertisements, if you do not turn to other channels.
The most substantial amounts of televiewer, does not the most publicize these passive systems, in the situation of existing simulated television electric wave Under, in the same period, the feature of a state system is seen.
On the other hand, existing satellite, cable, received terrestrial digital broadcasting services on the internet, makes service quality mutually In networking, in recent years, cause the development speed of a network technology increased rapidly, and IPTV is already present in Mei Jia enterprise and makes With the exploitation of the IPTV product that the various standardization activity of the technology of oneself is correlated with, release, and always in actively research.
DVB is in TM-IPI ad hoc group of standardizing body relevant for typical IPTV, and the 1st phase standard of announcement relates at present The IP-based digital broadcast service of MPEG2TS (transmission stream), and the 2nd stage IP-based digital broadcasting clothes in the same way The standard transmitted based on the AV data based on noncoding MPEG2 or MPEG4IP about TS-of being engaged in and preparation.
National broadcast television system program between any one time and the advertisement of advertisement, the position making advertisement is local The large-scale conglomerate of operator, such as the main flow bar in advertisement, what the cost burden of television advertising was bigger is not even one The advertisement of individual country, is necessary because the sale of advertisement has direct dependency not think.
On the other hand, the fund of the program output advertising broadcast advertising cost broadcasted between screen is from the advertisement of some enterprises Data show, common advertisement, the program of promulgated 60 minutes of the time of the 1/10 of Pgmtime, make, because advertisement Tissue, the program advertisement of the most every 3 minutes of tissue, the tissue of advertisement in 15 seconds in 6 minutes is 12%.
But, these public service ads, the advertisement contract facilitating the low audience ratings of program is not common 12 advertisements, is not filled with The time that all remaining time spots are filled up, if but becoming apparent from seldom or at all not having than general advertisement enterprise's advertising expense Advertising cost, the income making broadcasting organization is further worsened, has a problem.
The state-of-the-art technology of the country of Media Era, the income of broadcast enterprise reduces the quality of the program directly resulted in Deteriorate, because broadcasting organization is all making great efforts as publicity orders.
On the other hand, if common simulation is many, the nationwide advertising plan of advertisement of air television system is 1 journey In the output in sequence and time zone, the large-size enterprise group of output, such as advertisement, radio advertising, the local manufacturing enterprises of main flow advertisement and this locality Between bear excessive, the most not or even the advertising income in the whole nation, because being directly related cost, not thinking and being necessary.But, one As TV, if problematic, the advertisement of regional area can be exported.
The consumption information advertisement that local advertising is directly connected to detects, and is particularly usually in existing situation and does not do Method editor or local advertising, can export the position on screen, and the spectators of TV have a problem.
Broadcast based on satellite network, including satellite, wired, ground broadcast signal sends PVRSTB (Set Top Box) and provides In the case of the PVR of IPTV, record it, and be configured to receive from advertisement TV access network transmitted by wired or terrestrial broadcasting etc. Broadcast singal, but it can also support that local advertising passes through the cable tv broadcast of various locality, but by integrate region with And can not support effective local advertising, and network and the VOD supported centered by local advertising not observer in China The mode of (video request program), can support that local advertising there is a problem.
Additionally, IPTV conventional ads is impossible, because wanted advertisement master, ad production and editor's data, select data Advertisement to advertiser, the center efficiency of the advertising channel diversification of spectators is the highest, and local advertising management and control output are not May be problematic.
On the other hand, a positive tree construction of the ad data of the user of Internet advertising as describe more than, Building structure, rewards program, or to click the advertisement of the user of its ad data and spectators problematic when you, it is judged that, network money Event participate in judging it is the chance that impossible provide, but at conventional television advertising, passive, irrespective of whether force defeated The hope gone out to spectators is constant ad data, so the advertisement that the ad data that spectators note has chest television advertising is seen Many compensation schemes are non-existent, and spectators watch that advertisement or notice are the most disadvantageous structural issues.
Summary of the invention
Problem to be solved
The present invention is to make in view of above-mentioned prior art scenario.It is an object of the invention to, it is provided that broadcast is saved The ad data comprised in mesh or the schedule information of broadcast program are changed to local advertising data, and export the end of user End, especially substitutes unprofitable public service ads data the terminal passing through user with the local advertising data of profit and passes through user Terminal export such that it is able to improve broadcasting organization rentability, and by set broadcast area export with limitation extensively Accuse, allow advertiser only export broadcast advertisement data outgoing management system and the side thereof of advertisement in the area being expected to produce effect of advertising Method.
It is a further object of the present invention to provide by, during the broadcast program that output broadcasting organization sends, examining Surveying and whether comprise the main ad data of specific enterprise, the service local advertising data of corresponding enterprise being changed to pre-register are gone forward side by side Row output such that it is able to hardening constituent answers the broadcast advertisement data input management system and method for the advertisement of each department of enterprise.
Another object of the present invention is to, it is provided that by, during the broadcast program that output broadcasting organization sends, sentencing Break and the particular advertisement time period whether detected or the ad data of non_cooperative enterprises whether detected, respective advertisement data are become The local advertising data of each department more pre-registered also export such that it is able to the broadcast of the advertisement of strengthening each department is wide Accuse data output management system and method thereof.
The effect of the present invention
This locality abundant according to the mode of the present invention, data output management system and broadcast program bisuik ad margins is wide Accusing the data in data automatically to change and the advertisement of broadcast in the broadcast of net income increase, advertiser wishes by local publicity Ad data is by the relatively cheap advantage of the advertising expenditure of television advertising, and user can be continuing with the advertisement of accumulation, check The winning amount received, with earning, thus promotes local advertising wrist-watch.
Accompanying drawing explanation
Fig. 1 is the mould of the schematic arrangement of the broadcast advertisement data outgoing management system of the first embodiment according to the present invention Block figure；
Fig. 2 is the advertisement being shown through broadcast advertisement data outgoing management system according to the first embodiment of the invention Substitute the figure of output state；
Fig. 3 is the advertisement being shown through broadcast advertisement data outgoing management system according to the first embodiment of the invention The figure of alternative structure；
Fig. 4 is to illustrate comprise in broadcast advertisement data outgoing management system according to the first embodiment of the invention wide Broadcast the structured flowchart of receiver；
Fig. 5 is to illustrate included in broadcast advertisement data outgoing management system according to the first embodiment of the invention Advertisement output controls the structured flowchart of server；
Fig. 6 is the user being shown through broadcast advertisement data outgoing management system according to the first embodiment of the invention The figure of the advertisement output state of broadcast terminal；
Fig. 7 is the signal stream illustrating broadcast advertisement data outgoing management system according to the first embodiment of the invention Flow chart；
Fig. 8 provides for the broadcast advertisement data outgoing management system being shown through according to the first embodiment of the invention and uses The flow chart of the signal stream of family advertisement output expense；
Fig. 9 is the different letter illustrating broadcast advertisement data outgoing management system according to the first embodiment of the invention Number stream flow chart；
Figure 10 is the advertisement number illustrating broadcast advertisement data outgoing management system second embodiment of the invention Data flowchart according to change state；
Figure 11 is that the broadcast advertisement data outgoing management system being shown through second embodiment of the invention becomes The figure of picture more；
Figure 12 is to illustrate in broadcast advertisement data outgoing management system second embodiment of the invention to comprise The structured flowchart of broadcasting receiver；
Figure 13 is the signal stream illustrating broadcast advertisement data outgoing management system second embodiment of the invention Flow chart；
Figure 14 is the basis being shown through the broadcast advertisement data outgoing management system according to third embodiment of the present invention The data flowchart of ground advertisement bid state；
Figure 15 is the signal stream illustrating the broadcast advertisement data outgoing management system according to third embodiment of the present invention Flow chart；
Figure 16 is to illustrate the advertisement being suitable in broadcast advertisement data outgoing management system according to the embodiment of the present invention The flow chart of viewing compensation process.
Preferred implementation
Hereinafter, the present invention is with reference to the accompanying drawings to describe in detail.
Fig. 1 is the mould of the schematic arrangement of the broadcast advertisement data outgoing management system of the first embodiment according to the present invention Block figure, Fig. 2 is that the advertisement being shown through broadcast advertisement data outgoing management system according to the first embodiment of the invention is replaced Figure for output state.
Referring to the drawings, it is following system according to the broadcast advertisement data outgoing management system of the present invention, i.e. from broadcasting organization When the broadcast data comprised in the broadcast program of broadcast meets specified conditions, respective broadcast data are changed to the wide of each user Broadcast the local advertising data of outlet terminal region, thus for the broadcast data meeting specified conditions is changed in the present invention For local advertising data, three different embodiments will be utilized to distinguish explanation.
The present invention is to make in view of above-mentioned prior art scenario.It is an object of the invention to, it is provided that broadcast is saved The ad data comprised in mesh or the schedule information of broadcast program are changed to local advertising data, and export the end of user End, especially substitutes unprofitable public service ads data the terminal passing through user with the local advertising data of profit and passes through user Terminal export such that it is able to improve broadcasting organization rentability, and by set broadcast area export with limitation extensively Accuse, allow advertiser only export broadcast advertisement data outgoing management system and the side thereof of advertisement in the area being expected to produce effect of advertising Method.
It is a further object of the present invention to provide by, during the broadcast program that output broadcasting organization sends, examining Surveying and whether comprise the main ad data of specific enterprise, the service local advertising data of corresponding enterprise being changed to pre-register are gone forward side by side Row output such that it is able to hardening constituent answers the broadcast advertisement data input management system and method for the advertisement of each department of enterprise.
Another object of the present invention is to, it is provided that by, during the broadcast program that output broadcasting organization sends, sentencing Break and the particular advertisement time period whether detected or the ad data of non_cooperative enterprises whether detected, respective advertisement data are become The local advertising data of each department more pre-registered also export such that it is able to the broadcast of the advertisement of strengthening each department is wide Accuse data output management system and method thereof.
First, the present invention is to make in view of above-mentioned prior art scenario.It is an object of the invention to, it is provided that will be wide The schedule information broadcasting ad data or the broadcast program comprised in program is changed to local advertising data, and output arrives user's Terminal, especially substitutes unprofitable public service ads data and by the terminal of user and by using with the local advertising data of profit The terminal at family exports such that it is able to improves the rentability of broadcasting organization, and exports with limitation by setting broadcast area Advertisement, allow advertiser only be expected to produce effect of advertising area output advertisement broadcast advertisement data outgoing management system and Method.
In other words, the present invention of output data, the ad data managing system in the first chest radio advertising comprises Non-profit-making ad data profitable local advertising data are broadcasted by changing user what this broadcast program was sent The output of outlet terminal passed through of the broadcast of terminal watched the advertisement of locality by system and available energy, user can increase broadcast The profitability of enterprise.
To this end, broadcast advertisement data outgoing management system according to the first embodiment of the invention can use two kinds Structure is distinguished, i.e. advertisement output controls server (10) and is able to carry out the action of leading editor's local advertising, and described broadcast connects Receipts machine (4), for the action of leading editor's local advertising, 8 illustrates with reference to the accompanying drawings for the latter.
According to the first embodiment of the invention broadcast advertisement data outgoing management system includes that broadcast data transmission takes Business device, it comprises the broadcast data of ad data for medium to the transmission of each broadcasting receiver with broadcasting network, and to Advertisement output controls server transport broadcast program and information is inserted in advertisement；
In this case, above-mentioned broadcast data transmission server includes satellite, cable, surface wave；Above-mentioned broadcast data Transmission server is positioned at for receiving the area electricity that broadcast singal sends to the broadcasting receiver being located at each broadcast outlet terminal Some broadcasting organization in cable broadcasting organization, terrestrial broadcasting mechanism.
Additionally, broadcast advertisement data outgoing management system according to the first embodiment of the invention includes advertisement output control Control server, it receives local advertising data from advertiser's terminal and registers, substituting from above-mentioned by local advertising data The non-commercial ad data comprised in the advertisement insertion information that broadcast data transmission server receives comes to each correspondingly The broadcasting receiver transmission in district；
In this case, it is characterised in that above-mentioned advertisement insertion information comprises temporal information and this locality of each advertisement Advertisement is published could information.
It is that described advertisement output controls server by the broadcasting organization being provided with above-mentioned broadcast data transmission server (8) (10) providing temporal information and the quantity information in respective advertisement region, wherein temporal information can be by local advertising data to appoint Meaning mode is inserted in ad data contained in broadcast program, thus the particular advertisement data that broadcasting organization allows is changed to Local advertising data.
According to the present invention first is that the broadcast advertisement data outgoing management system of embodiment includes broadcasting receiver, its Receive broadcast data from above-mentioned broadcast data transmission server, control server from advertisement output and receive local advertising data and volume The information of collecting also is recombinated, in this locality of non-commercial ad data output time band broadcast outlet terminal output corresponding area Ad data.
In this case, above-mentioned broadcast outlet terminal (2) is IPTV, wire/wireless digital multimedia A certain kind in broadcast terminal, DTV.
Described broadcasting receiver (4) can be Set Top Box or broadcast capture card, being internally provided with of broadcasting receiver (4) Edit routine, thus utilize the advertisement local advertising data received from described advertisement output control server (10) to replace from broadcast Ad data that data transfer server (8) receives and perform inserting edition, control server according to described advertisement output (10) location information and local ad information, its edit routine inserts corresponding local advertising data in relevant position, thus Exported by described broadcast outlet terminal (2).
As in figure 2 it is shown, conduct the first radio advertising management system of the present invention, it is included in by broadcasting server (8) institute Ad data bag (12) in the broadcast program received to be classified as each advertising department interval, and include ad data Temporal information (time started and end time).Additionally, the ad data bag (12) comprised in broadcast program is divided into income advertisement Data (14) and non-income ad data (16), non-income ad data (16) include public service ads or broadcasting organization wide Accuse, broadcasting organization will enable non-income ad data (16) and replaces to code information and the temporal information of local ad data Being included in advertisement insertion information of (time started of non-income ad data and end time information), and transmit it to institute State advertisement output to control in server (10).
By as it has been described above, described advertisement output control server (10) utilize corresponding advertisement insert information, thus from The multiple local advertising data pre-registered are extracted successively and edits the ad data comprised in broadcast program, thus such as Fig. 2 Shown in local advertising data (18) are included in regular broadcast program.
Now, when raw advertisement data is for the master franchise, using corresponding sub-franchise ad data as Local advertising and the form that exports can also be adopted in the same way.
Fig. 3 is the advertisement being shown through broadcast advertisement data outgoing management system according to the first embodiment of the invention The figure of alternative structure.
Referring to the drawings, in broadcast advertisement data outgoing management system according to the first embodiment of the invention, by extensively Broadcast mechanism and advertisement output control server (10) mutual agreement and advertising programme broadcast before, described advertisement output control Server (10) provides advertisement to insert the information (advertisement of non-rentability by the broadcast data transmission server (8) of broadcasting organization Information, the advertisement time started information of non-rentability and end time).
Therefore, described advertisement output control server (10) will replace the non-income being included in regular ad data Property the local advertising data of ad data and the temporal information of corresponding local advertising data to be replaced transmit to broadcast reception Machine (4), thus allow the viewer to audiovisual local advertising data by broadcast outlet terminal (2).
Now, described broadcast outlet terminal (2) is when each Audio and video advertisement data, by corresponding local ad information and audiovisual Confirmation is automatically transmitted and is controlled in server (10) to advertisement output, and described advertisement output controls server (10) and registers from respectively The local advertising audiovisual confirmation that individual broadcast outlet terminal (2) receives.
It is in order to slightly rear line carries that described advertisement output controls the local advertisement viewing confirmation of server (10) registration For the audiovisual cost of corresponding local advertising, the award to local advertising audiovisual is described in detail below.
Fig. 4 is to illustrate comprise in broadcast advertisement data outgoing management system according to the first embodiment of the invention wide Broadcast the structured flowchart of receiver.
Referring to the drawings, what broadcast advertisement data output pipe system according to the first embodiment of the invention included is wide Broadcast receiver (4) and include communication module, broadcast data output control part, advertisement editorial office, broadcast data recording portion, number in inside According to storage part and control portion.
Above-mentioned broadcasting receiver includes in inside:
Communication module, its export from above-mentioned broadcast data transmission server and advertisement control server receive broadcast data, Local advertising data and editor's information also carry out agreement coupling and filtering；
Broadcast data output control part, it is for controlling the output of broadcast data；
Advertisement editorial office, it is by the particular advertisement data local advertising number in the ad data included in broadcast program According to substituting；
Broadcast data recording portion, it carries out recording process to broadcast program and ad data；
Data store, its storage has the editor control program of former ad data and local advertising data；
Control portion, it carries out following control, i.e. receive the broadcast program information including ad data, receives local wide Accuse data and editor's information, in respective advertisement region, local advertising data are edited and export.
According to the first embodiment of the invention broadcast advertisement data outgoing management system broadcasting receiver (4) lead to Cross broadcast data transmission server (8) and receive the broadcast program data including ad data, and by broadcast outlet terminal (2) Output, broadcasting receiver (4) controls server (10) from described advertisement output in advance before broadcast output and receives local advertising number According to editor information (edit session information and local ad information), thus the corresponding moment by local advertising data output to screen Curtain.
In this case, described editor's information refer to on a certain passage of certain time period to broadcast outlet terminal (2) information of which local advertising data is exported.
Therefore, described broadcasting receiver (4) only processes the replacement insertion process of local advertising data, to enable to output Control server (10) and export local advertising in the advertisement output time section presetting passage.Undeclared labelling 34a shows use In the electronic watch adjusting local advertising inter cut time.
Fig. 5 is to illustrate included in broadcast advertisement data outgoing management system according to the first embodiment of the invention Advertisement output controls the structured flowchart of server.
Referring to the drawings, comprise in broadcast advertisement data outgoing management system according to the first embodiment of the invention is wide Accuse output to control the inside of server (10) and include following structure:
Communication module, it receives ad data and advertisement from broadcast data transmission server and inserts information, and to above-mentioned extensively Broadcast receiver transmission local advertising data and advertisement editor's information；
Authentication processing portion, it receives the intrinsic numbering of above-mentioned broadcasting receiver and carries out authentication processing；
User's connection judgment portion, by communicating with above-mentioned broadcasting receiver, it judges that the broadcast of broadcasting receiver regards Whether listen, and judge audiovisual channel information；
Local advertising management department, it is used for managing local advertising data；
End message management department, it is for managing the information of above-mentioned broadcasting receiver；
Advertisement main information management department, it is used for managing advertisement main information；
Advertising expense actuarial department, it exports, for actuarial, the expense and the advertisement that produces that local advertising produces along with correspondence every time Take；
Data base, it stores local advertising data, and stores the advertisement received from above-mentioned broadcast data transmission server Insertion information；
Control portion, it generates in the advertisement insertion information for receiving from above-mentioned broadcast data transmission server and is wrapped Editor's information that the non-commercial ad data local advertising data contained substitute, and the broadcasting receiver biography to each department Defeated.
Preferably, described in it is characterized in that, above-mentioned advertisement output control server for the local advertising data stored Arrange by the bid amount of money order of each audiovisual part corresponding, if the ad data included in broadcast program detects To the region that can substitute with local advertising, just according to the broadcast that puts in order.
Fig. 6 is the user being shown through broadcast advertisement data outgoing management system according to the first embodiment of the invention The figure of the advertisement output state of broadcast terminal.
Referring to the drawings, according to the broadcast advertisement data outgoing management system of the first embodiment of invention, each advertiser Carry out arranging the advertising expenditure of each audiovisual of user with grade formula, and according to advertiser for the order of each signal program Support and whether determine the output of location advertising, thus gray differential support is provided.
Therefore, the advertisement comprised in broadcast advertisement data outgoing management system according to the first embodiment of the invention is defeated Going out to control server (10) and have the advertisement table for arranging local advertising data, this advertisement table (54) includes that advertisement (56) is believed Breath, every the audiovisual bid amount of money (58) information, local advertising fraction (60) and total amount (62) letter of each advertising message Breath.
Grade sequence is carried out according to the bid amount of money of each audiovisual part by the data of exposing of described advertisement table (54), local wide Accuse reward voucher and refer to that respective advertisement business preassigns the amount of exposing of local advertising data.
Such as, only by 1000 of Dao Gu hole expose corresponding local advertising data in the case of, only to 1000 The local advertising data of broadcasting receiver (4) side transmission respective advertisement business, other broadcasting receivers remaining, (4) can expose There are the local advertising data of next order.
The referring to the drawings broadcast advertisement data outgoing management system to first embodiment of the present invention of configuration as described above Function and the operation of system are described in detail.
Fig. 7 is the signal stream illustrating broadcast advertisement data outgoing management system according to the first embodiment of the invention Flow chart.
First, in broadcast advertisement data outgoing management system according to the first embodiment of the invention, multiple advertisers Terminal (6) transmission local advertising data, and in local advertising data, comprise the bid letter of output area and each advertisement viewing part Cease and transmit to advertisement output control server (10).
Then, advertisement output controls server from advertiser's terminal reception local advertising data；
Determine the broadcast order of local advertising data；
In this state, advertisement output controls server from broadcast data transmission server reception advertisement insertion information；
The information that information judges whether to substitute is inserted with local advertising by advertisement；
The most extensively inserting the ad code that information includes being capable of replacing with local advertising data, described advertisement exports Control server (10) and confirm presence or absence and the region at respective advertisement code place of respective advertisement code such that it is able to system Making editor's information makes local advertising be included in respective regions.
Therefore, described advertisement output controls the editor of the server (10) the broadcasting receiver transmission local advertising to each department Information；
Then, described broadcasting receiver (4), control, according to from described advertisement output, corresponding this locality that server (10) receives Editor's information of advertisement, the ad data region local advertising data in specific region are replaced combination.
It addition, described broadcasting receiver (4) is capable of local advertising data when reaching inquiry in broadcast program data Moment of ad code of replacement time broadcasting receiver (4) in the ad data interval of respective regions with this locality prestored Ad data is replaced combination.
And, broadcasting receiver controls the mistake of the audiovisual confirmation of server transport local advertising data to advertisement output Journey；
Described advertisement output controls the audio-visual information of server registers each user audiovisual local advertising data, and provides basis Audiovisual local advertising data and the award of each user of correspondence that produces.
On the other hand, advertisement output controls in server (10), it is characterised in that during above-mentioned second, according to respectively regarding The bid amount of money of listening piece determines the broadcast order of local advertising.
It is characterized in that, after above-mentioned 6th process, also include procedure below:
The bid amount of money of each audiovisual part according to local advertising data set in advance comes by each advertiser's actuarial advertisement gold The process of volume；
The process of a part for advertising expense is paid to broadcasting organization；
The process that a part for advertising expense is allocated as the advertisement viewing cost of user.
Here, the part in the audition amount of money of each local advertising is as the advertisement audition cost of user, part will be accumulated Volume carries out worthwhile by multiple ad game and is supplied to minorities user and is obtained in that when getting the winning number in a bond the basis of more amount of money is wide Accuse the cost amount of money of audition, so that the value of the advertisement of audition locality uprises.This will watch locality as a motivation Advertisement.
Fig. 8 provides for the broadcast advertisement data outgoing management system being shown through according to the first embodiment of the invention and uses The flow chart of the signal stream of family advertisement output expense.
First, broadcast advertisement data outgoing management system according to the first embodiment of the invention is following system, The most respectively the advertisement viewing cost of user is carried out accumulated process, concentrate the advertisement providing accumulation to regard by game to a few users Listen cost such that it is able to make user obtain actual advertisement cost.
By as it has been described above, in broadcast advertisement data outgoing management system according to the first embodiment of the invention, make For providing the process rewarded, described advertisement output controls server (10) and authorizes advertisement trip to the user of audiovisual local advertising data Play examination power, and register game examination power imparting information.
The user obtaining examination power is able to access that described advertisement output controls server (10), or defeated by described broadcast Go out the state that terminal (2) is in advertisement output control server (10) described in real time access such that it is able to participate in game, Described advertisement output controls server (10) and judges this user starts to perform game after whether participating in game.
For determining that the method winning game has multiple, for example, it is possible to include card games or stone shears in game The victory or defeat such as cloth game determine that game or the objective selection answer to carrying out answer about gray product are played.
After Exit Game, whether the victory or defeat of advertisement output control server (10) judgement game, takes in game respective stage When must win, it may be judged whether perform additional phase.
In other words, user can proceed the game in next stage, and is come by Exit Game in respective stage Obtain current location because performing the bonus that game becomes many.Certainly, the highest prize amount of play stage is the highest.
If game over, described advertisement output controls server (10) to described broadcasting receiver (4) transmission accumulation prize Gold information, and by broadcast outlet terminal (2) output to screen.
If be in situation about suffering a defeat in respective stage, described advertisement output controls server (10) and judges in game corresponding Whether phase user uses freely is promoted to volume.User can freely be promoted to volume by use and proceed the next stage.
In this case, it is characterised in that above-mentioned certificate of being freely promoted includes:
Brand is freely promoted to certificate, and it is only applicable to the game of corresponding brand；
All freely being promoted to certificate, it can be applicable to the game of all brands.
It is characterized in that, above-mentioned be freely promoted certificate can by carry out in advertiser website registering the process obtained and A certain process during the shopping of respective advertisement main web site obtains.
It is characterized in that, above-mentioned whole certificates of being freely promoted can freely be promoted to certificate exchange by the brand of specified quantity.
In more detail, being freely promoted to volume can obtain by adding member on respective advertisement business website, or in phase Answering the situation buying article in advertiser website to give, described advertisement output controls server (10) each user's of internal control Freely it is promoted to volume and gives status information, and when relative users is played, user can freely be promoted to volume information by inquiry And use.
Therefore, if the user while game process is in situation about suffering a defeat, described advertisement output control server (10) to Relative users provides and has given the information being freely promoted to volume, and when user will use and freely be promoted to volume, advertisement output controls clothes Business device (10) confirms that this is freely promoted to volume after being freely promoted to volume and gives deduction process by it.
Preferably, described freely be promoted volume can include being only applicable to corresponding brand game brand game be freely promoted to volume Freely being promoted to certificate with the whole of game that can be applicable to all brands, being all freely promoted to certificate can be by the brand of specified quantity Freely it is promoted to certificate to swap.
It is the kind according to game, when being the brand game that specific products carries out solution form, it is possible to use energy The brand being enough applicable to corresponding product is freely promoted to volume, and is all freely promoted to volume and can be used in the game of all brands.
Fig. 9 is the different letter illustrating broadcast advertisement data outgoing management system according to the first embodiment of the invention Number stream flow chart.
First, as described in briefly described by Fig. 1, broadcast advertisement data according to the first embodiment of the invention is defeated Go out to manage the leading inserting edition carrying out local advertising data of broadcasting receiver (4) of system.In other words so that advertisement exports Control server (10) to minimize, simultaneously communicating by broadcast data transmission server (8) and broadcasting receiver (4), thus Perform the replacement editor of local advertising data in position.
To this end, broadcast advertisement data outgoing management system according to the first embodiment of the invention includes: broadcast data Transmission server (8), this broadcast data transmission server (8) with broadcast relay network for medium to each broadcasting receiver (4) Transmission includes broadcast data and the advertisement insertion information of ad data, and could insert commercials into information transmission to advertisement output control Server；Advertisement output controls server (10), and this advertisement output is controlled server (10) and registered by advertiser's terminating machine (6) Local advertising data, and by these local advertising data transmission to broadcasting receiver (4).
In other words, described advertisement output control server (10) can be limited only reception local advertising data and transmit Function to each broadcasting receiver (4).
It addition, broadcast advertisement data outgoing management system according to the first embodiment of the invention includes broadcasting receiver (4), this broadcasting receiver (4) controls server (10) reception local advertising data from described advertisement output and stores, and broadcast connects Receipts machine (4) receives broadcast data from described broadcast data transmission server (8) and information is inserted in advertisement, and inserts letter according to advertisement Broadcast included in breath is replaced editor's information and is automatically edited the local advertising data stored, thus output is to extensively Broadcast outlet terminal (2).
Therefore, in broadcast advertisement data outgoing management system according to the first embodiment of the invention, broadcast data passes The region display code being capable of the replacement of local advertising data is included in and passes in ad data by defeated server (8) Time defeated, the local advertising data prestored are replaced to be inserted into and are detected the corresponding advertisement showing code by broadcasting receiver (4) Data area and process.
To this end, above-mentioned broadcasting receiver includes in inside:
Communication module, its export from above-mentioned broadcast data transmission server and advertisement control server receive broadcast data, Advertisement is inserted data and local ad information and carries out agreement coupling and filtering；
Broadcast data output control part, it is for controlling the output of broadcast data；
Advertisement editorial office, it is by the particular advertisement data local advertising number in the ad data included in broadcast program According to substituting；
Broadcast data recording portion, it carries out recording process to broadcast program and ad data；
Data store, its storage has the editor control program of former ad data and local advertising data；
Control portion, it carries out following control, i.e. receive the broadcast program information including ad data, receives local wide Accuse data and edit code information, in respective advertisement region, local advertising data are edited and export.
Therefore, broadcast advertisement data outgoing management system according to the first embodiment of the invention is as it is shown in figure 9, described Advertisement output controls server and receives local advertising data from advertiser's terminal；And determine the broadcast order of local advertising data；
Then, advertisement output controls the server (10) broadcasting receiver (4) the transmission local advertising data to each area Time, each broadcasting receiver (4) receives and exports the local advertising data controlling server (10) from advertisement, thus broadcast data Transmission server (8) receives broadcast data and information is inserted in advertisement.
Then, broadcasting receiver (4) inserts information according to advertisement and judges whether to replace to the information of local advertising, extensively Broadcast receiver (4) and be combined into this locality extensively according to respective advertisement insertion information by including being replaced by the ad data region of particular code Accuse data.
Describe broadcast advertisement data outgoing management system second embodiment of the invention referring to the drawings in detail System.
Figure 10 is the advertisement number illustrating broadcast advertisement data outgoing management system second embodiment of the invention According to the data flowchart of change state, Figure 11 is that the broadcast advertisement data being shown through second embodiment of the invention is defeated The figure of the picture going out management system and change.
Referring to the drawings, broadcast advertisement data outgoing management system second embodiment of the invention confirms in broadcast In the broadcast program broadcasted in mechanism, if containing the main ad data of specific enterprise, thus be changed to pre-register corresponding The service local advertising data of enterprise and export such that it is able to make the broadcast advertisement data outgoing management system should as hardening constituent The system of the advertisement of each department of enterprise.
In other words, broadcast advertisement data outgoing management system second embodiment of the invention is following system System, when main advertisement is included in TV programme, the main advertisement of corresponding enterprise is replaced with corresponding enterprise service local advertising and Output is to broadcasting outlet terminal (2), i.e. mainly as when exporting home office's advertisement of the enterprise with multiple shop allied, by it Home office's advertisement replaces with the system of the corresponding area local advertising of each shop allied automatically.
Now, the structure of the described broadcast outlet terminal (2) of user is identical with the first embodiment, therefore employs identical Labelling, broadcasting receiver, broadcast data transmission server and advertisement output control server has with the first embodiment not Same function, therefore to be different from the first embodiment and employ different reference markers.
To this end, data transfer server (108) transmission ad data, with the broadcast data by including ad data with broadcast Access network as medium export to broadcasting outlet terminal (2), data transfer server (108) transmit ad data time together Carrying the intrinsic code of respective advertisement data and be transmitted, this intrinsic code includes the information of respective advertisement data, i.e. advertisement Business or advertising corporation information and advertisement output time information.
In this case, above-mentioned broadcast data transmission server (108) is wide for being arranged on cable broadcasting organization, surface wave Broadcasting in the broadcasting organizations such as mechanism, described broadcasting organization is used for receiving the broadcast singals such as satellite, cable, surface wave
Additionally, described broadcast outlet terminal (2) includes all of portable terminal for exporting broadcast data or TV Deng, can be IPTV in the case of described broadcast outlet terminal (2) is TV, it can be built-in or exterior just like Set Top Box Broadcasting receivers (104) such as (Set Top Boxes), in the case of described broadcast outlet terminal (2) is portable terminal, its inside The function of broadcasting receiver (104) is replaced performing for receiving the capture card of broadcast data.
Broadcast advertisement data outgoing management system second embodiment of the invention includes broadcasting receiver (104； 104a～104n can be shown as), this broadcasting receiver is inquired about and is extracted and passed by described broadcast data transmission server (108) The defeated SPID included in broadcast data, thus carry out automatic session setting by the Internet to preassigned URL, Thus transmit the intrinsic numbering of corresponding SPID and broadcasting receiver, thus ask effective local advertising data.
Now, SPID can replace the main advertisement of corresponding enterprise to be exported extremely by the service local advertising of corresponding enterprise TVs etc. propagate outlet terminal (2) basis judges this SPID by which structure, as first embodiment is retouched Can distinguish with stating and have mutually different two kind structure, be configured to following system, i.e. prestore and this locality can be replaced wide The SPID accused thus judge whether this SPID is included in broadcast data by broadcasting receiver (104), can be with structure Become and controlled, by described advertisement output, the system that server (110) judges.
In the previous case, it is preferable that broadcasting receiver (104) is previously stored with in corresponding area wanted advertisement The data of multiple enterprises service local advertisings.
But the structure for above two system is illustrated by the first embodiment, therefore the second of the present invention Latter configuration is only illustrated by embodiment.
Broadcast advertisement data outgoing management system second embodiment of the invention includes that advertisement output controls clothes Business device (110), this advertisement output controls server (110) by multiple advertiser's terminating machines (6a～6n), i.e. can register enterprise The shop allied terminal of each enterprise of industry service local advertising accepts the application for local advertising, and local wide being registered with it Under the state accusing data, it is possible to from described broadcasting receiver (104) reception SPID and the intrinsic numbering of broadcasting receiver It is divided into local frequency band, thus extracts the service local advertising for the corresponding enterprise transmitted to corresponding broadcasting receiver (104) And transmit to broadcasting receiver (104).
By as it has been described above, the enterprise that main advertisement is passed to broadcast program makes the shop allied in each area from being about to service In the range of local advertising exports corresponding area, thus support the effective local advertising of shop allied, thus attract more to add Franchisee, and service local advertising is passed to the local advertising business of broadcast program can use relatively small cost and to spy Determine region and carry out centrality ground advertisement, thus further increase effect of advertising.
Specifically, the present invention is shown in Figure 11 to change screen advertisement, the 2nd example, in broadcast advertisement data outgoing management system The primary advertisement data (112) of described broadcast data transmission server (108) the transmission specific enterprise comprised, such as, it is right to transmit In the ad data that certain home office of gas station specific or group are overall, and output this to broadcast the screen (114) of outlet terminal (2) On, now, described broadcasting receiver (104) extracts the code (SK-0002) of the corresponding enterprise being contained in corresponding main advertisement, thus Transmission to described advertisement output controls server (110), then advertisement output controls server (110) by corresponding SPID Extract the local advertising data (118) pre-registered in regional, thus the picture of outlet terminal (2) is broadcasted in control break (120)。
Now, described broadcast outlet terminal (2) is the IPTV being fixed on specific position, if broadcast outlet terminal (2) it is positioned at position, a certain hole, then on screen, exports the local advertising of a certain branch of a certain gas station, if another is wide Broadcast outlet terminal (2) and be positioned at another position, hole, then on screen, export the local advertising of another branch of identical gas station, from And control as to export respectively differently.
When described broadcast outlet terminal (2) is the mobile terminal that can watch DMB, can be by defeated with corresponding broadcast The local advertising data in the area going out the current location matches of terminal (2) export on screen, it is also possible to grasp corresponding spectators' Residence and the local advertising data of corresponding area are exported on screen.
Additionally, when in broadcasting receiver (104), stream transmission has broadcast data, broadcasting receiver (104) will be stepped in advance SPID contained by SPID and the above-mentioned broadcast data of note compares, thus determines whether to export conduct The enterprise of the local advertising of corresponding enterprises service advertisement.If showing after analysis SPID that this SPID can for not existing Substitute main advertisement and in the case of the SPID of other local advertising to be changed, described broadcasting receiver (104) is no Server (110) can be controlled to described advertisement output and transmit other signal.
Advertisement output controls server (110) and sends advertisement it has been determined that in the presence of local advertising enterprise, even if broadcast Receiver (104) is judged as there is the SPID of local advertisement and the transmission of corresponding SPID being controlled to described advertisement output In server (110), as illustrated in fig. 10, if specific region (such as, there are the region of broadcasting receiver (104C)), During the service local advertising of the corresponding enterprise not pre-registered in broadcasting receiver (110), described advertisement output controls service Device (110) will not send a single local advertising to corresponding broadcasting receiver (104), and corresponding broadcasting receiver (104) original broadcast data is exported continuously.
On the other hand, the upper output of the screen (120) of local advertising data (118) is for the compensated information of advertisement viewing (122), the compensated information (122) of this advertisement viewing further improves spectators' captivation to advertisement, and spectators can be joined The amount of compensation adding various activity and get paid such that it is able to further improve effect of advertising.
Preferably, in the present invention, the compensated information (122) for advertisement audition embodies with the amount of money, and is expressed as by seeing The savings that many local advertising audiovisual confirm and give are accumulated respectively in each local advertising.
Now, the local advertising of specific enterprise is directly made by the storekeeper that joins in each area, can be made as and look forward to The main advertisement of industry is identical, or can also be different.
On the other hand, broadcast advertisement data outgoing management system second embodiment of the invention, it is preferable that Broadcast data in order to transmit as a stream is delayed by, by next because of local advertising presence or absence judgement and the extraction of local advertising The SPID information comprised in the ad data of individual order is included in and is transmitted in the ad data of previous order, and And preferably transmit into and can pass through broadcasting receiver (104) and confirm whether above-mentioned SPID is included in the advertisement of next order In data.
Figure 12 is to illustrate in broadcast advertisement data outgoing management system second embodiment of the invention to comprise The structured flowchart of broadcasting receiver.
Referring to the drawings, comprise in broadcast advertisement data outgoing management system second embodiment of the invention is wide Broadcast receiver (104) to control the Set Top Box of IPTV broadcast output to broadcast outlet terminal (2) as being arranged on each family Device, is provided with communication module remote controller information acceptance division, broadcast output control part, advertisement output information retrieval therein Portion, service local advertising output control part, data store and control portion.
Reference 124 illustrates communication module, this communication module be linked into broadcast access network or internet network from And perform to export data receiver and the transmission controlling server (110) with described broadcast data transmission server (108) and advertisement, Communication module is used for performing communication protocol coupling and filter function.
Reference 126 illustrates remote controller information acceptance division, and this remote controller information acceptance division can produce this locality of spectators Advertisement request signal, and it is able to receive that the remote controller signal of the advertisement viewing confirmation signal that can produce spectators, accompanying drawing mark Note 128 illustrates known broadcast output control part, and this broadcast output control part is able to receive that and takes from described broadcast data transmission The digital broadcast data of business device (108), and output can be controlled by described broadcast outlet terminal (2).Described broadcast output control Portion processed (128) refers to the hardware and software being equipped on common broadcasting receiver (104), and thus, general numeral is wide Multicast data is compressed into MPEG version and is decompressed by the decoder (not shown) that broadcasting receiver (104) is internal, but these structures Key element is the general structural element of IPTV, and broadcast output control part (128) is common extensively by above-mentioned hardware and OS execution Broadcast the broadcast output control part (128) of output function, therefore, omit detailed description thereof.
Reference 130 illustrate advertisement export information retrieval unit, this advertisement output information retrieval unit (130) inquiry from Advertisement output information (SPID) included in the digital broadcast data that broadcast data transmission server (108) receives, from And it is able to confirm that ad data.Described advertisement output information retrieval portion (130) is from being received by described broadcasting receiver (104) Broadcasting channel data extracts the main ad data whether including enterprise, and extracts its advertisement number belonging to which enterprise According to.
Reference 132 illustrates service local advertising output control part, and this service local advertising output control part can be by The service local advertising data controlling the enterprise that server (110) receives from described advertisement output replace passing through broadcasting receiver (104) the main ad data of the corresponding enterprise exported and realize change output.
Now, the main ad data of original enterprise is carried out at change by described service local advertising output control part (132) Reason is service local advertising data, and utilizes the recording mode of described broadcasting receiver (104) to insert local advertising data also By the output of local advertising data to described broadcast outlet terminal (2).In other words, service local advertising output control part (132) energy Enough edit, so that the broadcast data being applied in broadcasting receiver (104) can be recorded, the described this locality that simultaneously will receive Ad data replaces corporate boss's ad data of original broadcast to change.
Reference 134 illustrates data store, and this data store is used for storing consolidating of described broadcasting receiver (104) There is code, and store the editor control program having corporate boss's ad data and local advertising data.
Reference 136 illustrates control portion, and this control portion is applied with local advertising by remote controller information acceptance division (126) Output request signal, thus control to drive described advertisement output information retrieval portion (130) to inquire about and extract from described broadcast number According to advertisement output information (SPID) contained in the digital broadcast data that transmission server (108) receives, and to described extensively Accuse output to control server (110) connection session and carry out exporting its advertisement output information, by service local advertising output control Main ad data is changed to be controlled this locality of the service advertisement that server (110) is transmitted by advertisement output by portion processed (132) Ad data, thus these local advertising data are exported on screen.
Referring to the drawings, for the merit of the broadcast advertisement data outgoing management system of second embodiment of the present invention Can be described in detail with operation.
Figure 13 is the signal stream illustrating broadcast advertisement data outgoing management system second embodiment of the invention Flow chart.
First, the advertisement comprised in the broadcast advertisement data outgoing management system of the second embodiment in the present invention is defeated Go out to control server (110) to be received from advertisement output control server (110) by advertiser's terminating machine (6) (with reference to Fig. 1) The application of the main ad data of server to screen is exported for each corporate boss's ad data can be replaced
In this case, the described service this locality replacing corporate boss's ad data contained in broadcast data and export Ad data is not the ad data with the content unrelated with corporate boss's ad data, and should be to pre-register described Advertisement output controls each Self Matching ad data in server (110), and it can pass through enterprise headquarters or the thing of general headquarters of group First approval process and register.
In other words, the when that on screen, output having the corporate boss's ad data for certain gas station specific, need Described advertisement output controls to pre-register, in server (110), certain gas station that can automatically replace this corporate boss's ad data The local advertising of branch.
Therefore, the service local advertising received by advertiser's terminating machine (6) is stepped on by advertisement output control server (110) Remember into coupling and have main ad data code or SPID, advertising corporation title, the area information of wanted advertisement of enterprise.
It addition, broadcast data transmission server (108) inserts corporate boss's ad data, this enterprise between broadcast program data Owner's ad data includes corresponding SPID or ad data generation in heading message identically with ordinary numbers packet Code information.Additionally, broadcast data transmission server (108) is in broadcasting server (104) each broadcast channel transmitted along Program time information.
Preferably, in order to prevent the broadcast data of stream transmission because of local advertising presence or absence and the extraction of local advertising And producing interest for delinquency, the SPID information included in the ad data by next one order is included in the advertisement of a upper order Data are transmitted, and are transmitted as being able to confirm that whether above-mentioned SPID is included in by broadcasting receiver (104) In the ad data of next order.
Therefore, broadcasting receiver (104) receive the broadcast stream data that transmitted by broadcast data transmission server (108) and It decompressed and decodes, thus recovering original broadcast data.
In this condition, at broadcasting receiver (104), broadcast data is exported to broadcasting outlet terminal (2), at broadcast number According to output procedure is inquired about whether exist the main advertisement for specific enterprise heading message.In other words, whether inquiry is examined Measure the ad code of specific enterprise.
Now, the ad code of this enterprise can be the information being able to confirm that and belonging to which enterprise, can be can simultaneously It is confirmed whether the information of corporate advertising for local advertising can be exported.
During described broadcasting receiver (104) is by described broadcast outlet terminal (2) output broadcast data, inquire During the main ad code of the i.e. enterprise of corporate advertising code, the terminal that described broadcasting receiver (104) will be stored in it internal is intrinsic Numbering and corporate advertising code transfer process to advertisement output control server (110).
Afterwards, described advertisement output controls the server (110) the intrinsic numbering differentiation according to described broadcasting receiver (104) Region that broadcasting receiver (104) exists also sets local frequency band, and advertisement output controls server (110) by described enterprise Main ad code and extract the service local advertising of the corresponding enterprise mated in advance and store with the main ad code of corresponding enterprise Data.
It addition, described advertisement output controls server (110) by respective service local advertising data transmission and processing to described In broadcasting receiver (104) and export on screen.In other words, the master of the specific enterprise of the upper output of broadcast outlet terminal (2) Advertisement is changed to the local advertising of corresponding enterprise and exports.
When described broadcasting receiver (104) is not detected in the ad data exported by described broadcast outlet terminal (2) To when allowing the corporate advertising code pre-registered, original broadcast data is exported by corresponding broadcasting receiver (104) constantly On screen.
Therefore, it is intended that the advertiser broadcasting local advertising can use low cost expense to realize local advertising, therefore with enterprise Further improved the effect of advertising of shop allied from the point of view of industry position by local advertising, it is possible to induction increase and more join Shop.
Then, in the service local advertising data procedures of output enterprise, broadcasting receiver (104) monitors whether to detect Broadcast program code.Identically with this, in digital broadcast data broadcast program information to be included in ad data with code form wide Broadcasting in the heading message terminating and exporting the broadcast program stage, therefore broadcasting receiver (104) can monitor opening of broadcast program Time beginning.
Therefore, described broadcasting receiver (104) detects when starting to export broadcast program, cuts off the output basis to screen Ground ad data.
Now, for the local advertising data of audiovisual, broadcasting receiver (104) can be passed through and be automatically deleted, it is possible to Delete in the lump during with storage to scheduled volume.
Referring to the drawings, the broadcast advertisement data outgoing management system according to third embodiment of the present invention is entered Row describes in detail.
Figure 14 is the basis being shown through the broadcast advertisement data outgoing management system according to third embodiment of the present invention The data flowchart of ground advertisement bid state.
Referring to the drawings, it is following to be according to the broadcast advertisement data outgoing management system of third embodiment of the present invention System, i.e. the output procedure of the broadcast program released from broadcasting organization, it may be judged whether for the particular advertisement time period or whether be non- Association ad data, thus respective advertisement data are changed to the local advertising data of each department that pre-register and export this Ground ad data, thus strengthen the advertisement of regional.
That is, advertisement output controls server (220；It is imbued with different reference markers for convenience of description) from broadcasting organization Buy the particular advertisement time period and local advertising can be carried out, local advertising can also be changed to for non-cooperative advertising, above-mentioned In two, situation is required to by consulting with spectators, and the broadcast outlet terminal (2) only held to consensus spectators carries For local advertising.
It addition, for a certain advertising image or advertisement video, it is provided that output has enterprise's name of multiple local advertising business Claim or the cooperation local advertising of trade mark.
Such as, for the ad data being made up of Carnis Sus domestica advertising image or video, it is provided that there is following cooperation local Advertisement, this cooperation local advertising include the trade mark of each department Minced meat wrapped in cabbage, trading company, the trade mark of each department butcher's or trading company etc. simultaneously and Realize output.
Accept advertisement output by advertiser's terminating machine (6) (with reference to Fig. 1) and control server (110) for following Shen Please, i.e. application can replace a specific time zone or the ad data of dereferenced and to be exported local extensively Accuse data, thus perform to select for each department and classification the bid of main advertisement.
Submitting a tender and use auction technique to carry out, the highest advertiser that bids elects as in each region of winning bidder and classification and selects Winning bidder is the most overlapping.
Referring to the drawings, for the broadcast advertisement data outgoing management system according to third embodiment of the present invention Function and work are described in detail.
Figure 15 is the signal stream illustrating the broadcast advertisement data outgoing management system according to third embodiment of the present invention Flow chart.
First, the advertisement included in the broadcast advertisement data outgoing management system according to third embodiment of the present invention Output controls server (220) by advertiser's terminal (with reference to Fig. 1；6) receive application for replace the particular advertisement time period or Person's dereferenced ad data and the local advertising data that will export, thus perform for selecting this locality according to each department and classification The bid advertisement of advertisement.
Acceptance of the bid advertisement will be chosen to be with the gray local advertising data of auction formats bid Maximum Amount.
Therefore, described advertisement output controls the server (220) service this locality coupling to receiving from advertiser's terminal (6) extensively Accuse enterprise name, wanted advertisement regional information and register.
Afterwards, broadcast data transmission server (108) together inserts between broadcast program data and embodies advertising corporation SPID and ad data, if being inserted into time period of local advertising, the most together insert local advertising time code Information.
This advertising message includes corresponding SPID or basis in topic information identically with general purpose digital data bag Ground time spot code information.Additionally, broadcast data transmission server (108) is transmitted along for respectively to broadcasting receiver (204) The program time information of individual broadcast channel.
Therefore, broadcasting receiver (204) is by described broadcast data transmission server (108) reception broadcast stream data These data are decompressed and decode, thus recovers original broadcast data.
In this condition, described broadcasting receiver (204) to broadcast outlet terminal (2) output broadcast data, described extensively In multicast data output procedure, whether described broadcasting receiver (204) inquiry exists generation time for carrying out local advertising Code or the heading message of dereferenced SPID.
When described broadcasting receiver (204) inquires in by broadcast outlet terminal (2) broadcast data that exports can When realizing time code or the dereferenced SPID of local advertising, broadcasting receiver (204) will be stored in the terminal that it is internal Intrinsic numbering and corresponding local advertising time code or cooperative enterprise code transfer process to advertisement output and control server (220)。
In this case, the exercise question of ad data only exists SPID, therefore to be confirmed whether as non-cooperation Enterprise, compares process with greater need for the cooperative enterprise code having Yu be stored in broadcasting receiver (204).
Afterwards, described advertisement output control server (220) should according to the intrinsic numbering area split-phase of broadcasting receiver (204) Region that broadcasting receiver (204) exists also sets local frequency band, thus extracts the local advertising data pre-registered.
It addition, described advertisement output controls server (220) will service local advertising data transmission and processing accordingly to phase In the broadcasting receiver (204) answered and export on screen.That is, output is wide to the enterprise broadcasting outlet terminal (2) original broadcast Broadcast and be changed to specific local advertising for exporting.
Afterwards, during output local advertising data, described broadcasting receiver (204) monitors whether broadcast to be detected Program code.Similarly, in digital broadcast data broadcast program information with code form be included in ad data off-the-air and In the heading message in output broadcast program stage, therefore this broadcasting receiver (204) can monitor the time started of broadcast program.
Therefore, when described broadcasting receiver (204) detects the broadcast program starting output, cut off output to screen Local advertising data.
Now, if local advertising is in the state of stream transmission, broadcasting receiver (204) leaves detection broadcast program During the beginning, the transmission of detection information is controlled in server (220) to advertisement output such that it is able to cut off the service for stream transmission The transmission of local advertising data.
Figure 16 is to illustrate the advertisement being suitable in broadcast advertisement data outgoing management system according to the embodiment of the present invention The flow chart of viewing compensation process.
First, the compensation process of the advertisement viewing being suitable in the radio advertising outgoing management system of embodiments of the present invention All of the embodiments of the present invention can be applied to, regarded by the broadcasting receiver (4,104,204) being arranged in each family Listen and controlled, by advertisement output, the local advertising data that server (10,110,220) provides, activity can be participated in simultaneously.
It is that the remote controller operation by spectators realizes to movable participation signal, the operation remote control when output local advertisement " confirmation " button on device, such that it is able to participation activity.
Activity be in order to select for accumulated savings gold by money object, when activity is participated in signal deliver for sale deliver to described extensively The multiple spectators generated when accusing output control server (10,110,220) can be to randomly draw mode or to buy product Subscriber's order obtains accumulated savings gold successively, or selected by money object by game.
In more detail, described broadcasting receiver (4,104,204) by described advertisement output control server (10, 110,220) receive local data and export on screen, in this case, the notice local advertising audiovisual of remote controller (not shown), And judge whether to be applied with the movable audiovisual confirmation signal participating in signal obtaining accumulated savings gold as hope.
Now, audiovisual confirmation signal is set to be set in advance in remote controller and the remote control of broadcasting receiver (4,104,204) Particular key signal on device, by operated key, is input to audiovisual confirmation signal in this broadcasting receiver (4,104,204), institute State broadcasting receiver (4,104,204) by transmitted along to described extensively for the intrinsic numbering of its audiovisual confirmation signal Yu broadcasting receiver Accuse output to control in server (10,110,220).
Then, described advertisement output controls server (10,110,220) according to by broadcasting receiver (4,104,204) The audiovisual confirmation signal received carrys out the savings of worthwhile imparting and is updated accumulated savings gold processing, thus judges whether Meet enable to spectators obtain accumulated savings gold condition.
In other words, it is to extract lottery winner at random in real time for obtaining the condition of accumulated savings gold, or buys in reservation The situation of corresponding product, or it is obtained in that accumulated savings gold when winning the game, if the savings accumulated are removed Accumulated reserve is updated and is processed into " 0 ".
Preferably, in the present invention, by described broadcast outlet terminal (2 output local advertising data when, Guan Zhongye Can applying activity in real time, described advertisement output can be accessed afterwards and control server (10,110,220) webpage and carry out Shen Please, but two kinds of situations are distinct in the ratio by the money amount of money.
On the other hand, broadcast advertisement data output pipe management system and method according to the embodiment of the present invention are also It not to be only limited to above-mentioned embodiment, can be without departing from carrying out multiple change in the range of technical key point Shape.
The explanation of symbol
2: broadcast outlet terminal, 4,104,204: broadcasting receiver
6: advertiser's terminating machine, 8,108: broadcast data transmission server
10,110,220: advertisement output controls server.

Claims (35)

1. a broadcast advertisement data outgoing management system, it is characterised in that
Including:
Broadcast data transmission server, it comprises ad data for medium to the transmission of each broadcasting receiver with broadcasting network and exists Interior broadcast data, and control server transport broadcast program and advertisement insertion information to advertisement output；
Advertisement output controls server, and it receives local advertising data from advertiser's terminal and registers, and uses local advertising number According to substituting the non-commercial ad data comprised from the advertisement insertion information that above-mentioned broadcast data transmission server receives Carry out the broadcasting receiver transmission to each corresponding area；
Broadcasting receiver, it receives broadcast data from above-mentioned broadcast data transmission server, controls server from advertisement output and connect Receive local advertising data and editor's information and recombinate, broadcasting outlet terminal at non-commercial ad data output time band The local advertising data of output corresponding area；
Above-mentioned broadcast outlet terminal, for the audiovisual of each local advertising data, controls server to advertisement output and automatically transmits phase Answer local ad information and audiovisual confirmation；
The local advertising audiovisual confirmation that above-mentioned advertisement output controls server pair corresponding with each broadcast outlet terminal is carried out Registration.
Broadcast advertisement data outgoing management system the most according to claim 1, it is characterised in that information is inserted in above-mentioned advertisement In comprise each advertisement temporal information and local advertising publish could information.
Broadcast advertisement data outgoing management system the most according to claim 1, it is characterised in that above-mentioned broadcast outlet terminal For a certain kind in IPTV, wire/wireless digital multimedia broadcasting terminal, DTV.
Broadcast advertisement data outgoing management system the most according to claim 1, it is characterised in that
Described Broadcast Data Service is in the server at arbitrary place in area cable broadcasting organization, terrestrial broadcasting mechanism, Described area cable broadcasting organization, terrestrial broadcasting authorities include the broadcast singal of satellite, cable, surface wave, and by it To the broadcasting receiver transmission being respectively additional to broadcast outlet terminal.
Broadcast advertisement data outgoing management system the most according to claim 1, it is characterised in that
Above-mentioned broadcasting receiver includes in inside:
Communication module, it exports from above-mentioned broadcast data transmission server and advertisement and controls server reception broadcast data, this locality Ad data and editor's information also carry out agreement coupling and filtering；
Broadcast data output control part, it is for controlling the output of broadcast data；
Advertisement editorial office, the local advertising data of the particular advertisement data in the ad data included in broadcast program are come by it Substitute；
Broadcast data recording portion, it carries out recording process to broadcast program and ad data；
Data store, its storage has the editor control program of former ad data and local advertising data；
Control portion, it carries out following control, i.e. receive the broadcast program information including ad data, receives local advertising number According to and editor information, in respective advertisement region, local advertising data are edited and export.
Broadcast advertisement data outgoing management system the most according to claim 1, it is characterised in that
Above-mentioned advertisement output controls server and includes in inside:
Communication module, it is from stating broadcast data transmission server reception ad data and advertisement insertion information, and to above-mentioned broadcast Receiver transmission local advertising data and advertisement editor's information；
Authentication processing portion, it receives the intrinsic numbering of above-mentioned broadcasting receiver and carries out authentication processing；
User's connection judgment portion, its by communicate with above-mentioned broadcasting receiver the broadcasting audiovisual that judges broadcasting receiver with No, and judge audiovisual channel information；
Local advertising management department, it is used for managing local advertising data；
End message management department, it is for managing the information of above-mentioned broadcasting receiver；
Advertisement main information management department, it is used for managing advertisement main information；
Advertising expense actuarial department, it exports, for actuarial, the expense and the advertising expense that produces that local advertising produces along with correspondence every time；
Data base, it stores local advertising data, and stores the advertisement insertion received from above-mentioned broadcast data transmission server Information；
Control portion, it generates included in the advertisement insertion information for receiving from above-mentioned broadcast data transmission server Editor's information that non-commercial ad data local advertising data substitute, and the broadcasting receiver transmission to each department.
Broadcast advertisement data outgoing management system the most according to claim 1, it is characterised in that above-mentioned advertisement output controls Server is arranged, if extensively by the bid amount of money order of each audiovisual part corresponding for the local advertising data stored Broadcast and the ad data included in program detects the region that can substitute with local advertising, just by the broadcast that puts in order.
8. a broadcast advertisement data outgoing management method, it is characterised in that
Including procedure below:
First process, advertisement output controls server and receives local advertising data from advertiser's terminal；
Second process, determines the broadcast order of local advertising data；
3rd process, advertisement output controls server and receives advertisement insertion information from broadcast data transmission server；
4th process, inserts, by advertisement, the information that information judges whether to substitute with local advertising；
5th process, editor's information of the broadcasting receiver transmission local advertising to each department；
6th process, according to editor's information of corresponding local advertising, at the ad data region local advertising number of specific region According to carrying out alternative combinations.
Broadcast advertisement data outgoing management method the most according to claim 8, it is characterised in that above-mentioned 6th process it After also include procedure below:
Broadcasting receiver controls the process of the audiovisual confirmation of server transport local advertising data to advertisement output；
The process of the award of each user of correspondence produced along with audiovisual local advertising data is provided.
Broadcast advertisement data outgoing management method the most according to claim 8, it is characterised in that during above-mentioned second, The bid amount of money according to each audiovisual part determines the broadcast order of local advertising.
11. broadcast advertisement data outgoing management methods according to claim 8, it is characterised in that in above-mentioned 6th process The most also include procedure below:
The bid amount of money of each audiovisual part according to local advertising data set in advance comes by each advertiser's actuarial advertising expense Process；
The process of a part for advertising expense is paid to broadcasting organization；
The process that a part for advertising expense is allocated as the advertisement viewing cost of user.
12. broadcast advertisement data outgoing management methods according to claim 9, it is characterised in that
The process providing the award of each user of correspondence produced along with audiovisual local advertising data includes procedure below:
Give the process of ad game examination power；
Judge whether to participate in the process of game；
Carry out the process played；
Judge the process of game victory or defeat；
In the case of the appropriate level of game is won, it may be judged whether add the step of rank；
Process to picture output accumulation fund；
When the appropriate level of game is lost, it may be judged whether use the process being freely promoted to certificate；
Utilization is freely promoted to certificate and is elevated to the process that next rank carries out playing.
13. broadcast advertisement data outgoing management methods according to claim 12, it is characterised in that above-mentioned be freely promoted to certificate Including:
Brand is freely promoted to certificate, and it is only applicable to the game of corresponding brand；
All freely being promoted to certificate, it can be applicable to the game of all brands.
14. broadcast advertisement data outgoing management methods according to claim 12, it is characterised in that above-mentioned be freely promoted to certificate Can be by carrying out registering the process obtained and a certain during respective advertisement main web site is done shopping in advertiser website Process obtains.
15. broadcast advertisement data outgoing management methods according to claim 13, it is characterised in that above-mentioned whole free Shanxi Level certificate can freely be promoted to certificate exchange by the brand of specified quantity.
16. 1 kinds of broadcast advertisement data outgoing management systems, it is characterised in that
Including:
Broadcast data transmission server, it comprises ad data for medium to the transmission of each broadcasting receiver with broadcasting network and exists Information is inserted in interior broadcast data and advertisement, and controls server transport advertisement insertion information to advertisement output；
Advertisement output controls server, and it is from advertiser's terminal registration local advertising data, and to the broadcast of each corresponding area Receiver transmits；
Broadcasting receiver, it receives broadcast data from above-mentioned broadcast data transmission server and stores, from above-mentioned broadcast number Receive broadcast data according to transmission server and information is inserted in advertisement, and substitute volume according to the advertisement included in advertisement insertion information The local advertising data prestored are edited the output of backward broadcast outlet terminal by the information automatically of collecting.
17. broadcast advertisement data outgoing management systems according to claim 16, it is characterised in that
Above-mentioned broadcasting receiver includes in inside:
Communication module, it exports from above-mentioned broadcast data transmission server and advertisement and controls server reception broadcast data, advertisement Insertion information and local advertising data also carry out agreement coupling and filtering；
Broadcast data output control part, it is for controlling the output of broadcast data；
Advertisement editorial office, it is by specific containing the code information that can edit in the ad data included in broadcast program Ad data local advertising data substitute；
Broadcast data recording portion, it carries out recording process to broadcast program and ad data；
Data store, its storage has the editor control program of former ad data and local advertising data；
Control portion, it carries out following control, i.e. receive the broadcast program information including ad data, receives local advertising number According to and editor information, in respective advertisement region, local advertising data are edited and export.
18. 1 kinds of broadcast advertisement data outgoing management methods, it is characterised in that
Including procedure below:
First process, advertisement output controls server and receives local advertising data from advertiser's terminal；
Second process, determines the broadcast order of local advertising data；
3rd process, local output controls the server broadcasting receiver transmission local advertising data to each department；
4th process, broadcasting receiver controls server from advertisement output and receives local advertising data, takes from broadcast data transmission Business device receives broadcast data and information is inserted in advertisement；
5th process, broadcasting receiver inserts, by advertisement, the information that information judges whether to substitute with local advertising；
6th process, broadcasting receiver inserts information according to respective advertisement, uses in the ad data region including particular code Ad data carries out alternative combinations.
19. broadcast advertisement data outgoing management methods according to claim 18, it is characterised in that above-mentioned second process In, the broadcast order of local advertising is determined according to the ballot amount of money of corresponding each audiovisual part.
20. 1 kinds of broadcast advertisement data outgoing management systems, it is characterised in that
Including:
Broadcast data transmission server, it comprises advertisement for medium to the broadcasting receiver transmission of each family with broadcast access network Data are at interior broadcast data；
Broadcasting receiver, it retrieves corporate advertising code from the broadcast data that above-mentioned broadcast data transmission server is to be transmitted And extract, perform automatic session by the Internet according to the URL that prestores and sets and transmit corresponding corporate advertising code and extensively Broadcast the intrinsic numbering of receiver, ask the service local advertising data of effective corresponding enterprise；
Advertisement output controls server, and it receives local advertising request from multiple advertiser's terminals in advance, and local wide in registration Under the state accusing data, receive corporate advertising code and the intrinsic numbering of broadcasting receiver from above-mentioned broadcasting receiver and classify this Ground frequency band, extracts and to the service local advertising data of the corresponding enterprise of respective broadcast receiver transmission, and to connect to above-mentioned broadcast Receipts machine transmits.
21. broadcast advertisement data outgoing management systems according to claim 20, it is characterised in that above-mentioned corporate advertising generation Code for represent be can to the inside of above-mentioned corporate advertising code output enterprises service local advertising corporate advertising information and For detecting the code information of the advertisement being what enterprise.
22. broadcast advertisement data outgoing management systems according to claim 20, it is characterised in that above-mentioned corporate advertising generation Code is included in the broadcast data of conventional time point, with before exporting the main ad data of corresponding enterprise, by above-mentioned broadcast reception Machine receives.
23. broadcast advertisement data outgoing management systems according to claim 22, it is characterised in that broadcast outlet terminal is In the case of wireless digital multimedia broadcast terminal, the enterprises service of output to this wireless digital multimedia broadcast terminal is local wide Accusing is regional enterprises service local advertising corresponding with the current location of respective wireless digital multimedia broadcasting terminal, or with The enterprises service local advertising in everyone area accordingly, residence of respective wireless digital multimedia broadcasting terminal.
24. broadcast advertisement data outgoing management systems according to claim 22, it is characterised in that above-mentioned enterprises service is originally Ground advertisement is the advertisement of the regional shop allied of the subordinate enterprise as corresponding enterprise.
25. broadcast advertisement data outgoing management systems according to claim 22, it is characterised in that above-mentioned enterprises service is originally Ground advertisement also includes when exporting above-mentioned enterprises service local advertising at the picture broadcasting outlet terminal, for the audiovisual of audiovisual people Compensate the information of cost.
26. broadcast advertisement data outgoing management systems according to claim 22, it is characterised in that
Above-mentioned broadcasting receiver includes in inside:
Communication module, it accesses broadcast access network or the Internet and controls with above-mentioned broadcast data transmission server and advertisement output Server is received and sent messages, and carries out agreement coupling and filtering；
Remote controller information acceptance division, it is used for receiving remote controller signal, and this remote controller signal is for producing the local wide of audiovisual people Accuse and receive request signal, and produce the advertisement viewing confirmation signal of audiovisual people；
Broadcast output control part, it receives digital broadcast data from above-mentioned broadcast data transmission server, by broadcast output eventually End output；
Advertisement output information retrieval portion, its digital broadcast data received from above-mentioned broadcast data transmission server by retrieval Advertisement output information included in bag confirms ad data；
Service local advertising output control part, it is by local wide for the service controlling the enterprise of server transport from above-mentioned advertisement output Announcement data substitute with the main ad data of corresponding enterprise and change and export；
Data store, its storage has the intrinsic code of above-mentioned broadcasting receiver, and storage has corporate boss's ad data and this locality The editor control path of ad data；
Control portion, it controls as follows, i.e. receive asking for local advertising output by above-mentioned remote controller information acceptance division Seek signal, drive above-mentioned advertisement to export information retrieval portion, retrieve and extract and receive from above-mentioned broadcast data transmission server Datacast data bag in the advertisement output information that comprises, control server to above-mentioned advertisement output and connect session, and to it Advertisement output information is transmitted processing, and will control clothes as from advertisement output by above-mentioned service local advertising output control part The local advertising data of the secondary advertisement of business device transmission are changed to main ad data to carry out picture output.
27. broadcast advertisement data outgoing management systems according to claim 26, it is characterised in that above-mentioned service is local wide Announcement output control part is set to, and after confirming that local advertising is audiovisual, deletes corresponding local advertising data.
28. 1 kinds of broadcast advertisement data outgoing management methods, it is characterised in that
Including procedure below:
First process, advertisement output controls server and receives the main ad data of enterprise to be substituted from advertiser's terminal and export The service local advertising data of corresponding enterprise are also registered；
Second process, broadcasting receiver receives broadcast data from broadcast data transmission server and exports；
3rd process, whether broadcasting receiver exists the title letter comprised with corporate advertising code form in monitoring broadcast data Breath；
4th process, above-mentioned broadcasting receiver will be stored in intrinsic numbering and the corporate advertising code of its internal broadcasting receiver Server transport is controlled to advertisement output；
5th process, above-mentioned advertisement output is controlled server and is connect respective broadcast by the intrinsic numbering of above-mentioned broadcasting receiver The area at receipts machine place carries out classification and sets local frequency band, by above-mentioned corporate advertising code extract with corresponding corporate advertising The service local advertising data of the corresponding enterprise that the mode of code matches prestores；
6th process, above-mentioned advertisement output controls server and transmits the service local advertising of corresponding enterprise to above-mentioned broadcasting receiver Data；
7th process, above-mentioned broadcasting receiver respective service local advertising data substitute the main ad data of corresponding enterprise and go forward side by side Row output；
8th process, during corresponding local advertising data export, above-mentioned broadcasting receiver monitors whether to detect Broadcast program code；
9th process, above-mentioned broadcasting receiver, if be detected that broadcast is put program and had begun to, just stops corresponding local advertising number According to output；
Above-mentioned 7th process includes procedure below:
Above-mentioned broadcasting receiver judges whether to be applied with the audiovisual confirmation signal for local advertising data from remote controller；
The intrinsic numbering of audiovisual confirmation signal with broadcasting receiver is together controlled by above-mentioned broadcasting receiver to above-mentioned advertisement output Server transport；
Above-mentioned advertisement output controls the server long-pending gold to giving according to the audiovisual confirmation signal transmitted from above-mentioned broadcasting receiver Carry out additive operation golden to update aggregate value method of weighting, according to the time point producing audiovisual confirmation signal so that the ratio of payment is deposited In difference；
Above-mentioned advertisement output control server judges whether corresponding audiovisual people meets and is obtained in that aggregate value method of weighting gold to be paid The terms of payment；
Above-mentioned advertisement output controls the aggregate value method of weighting gold payment process in server process area unit accordingly.
29. broadcast advertisement data outgoing management methods according to claim 28, it is characterised in that above-mentioned 3rd process In, by the corporate advertising code being included in broadcast data, broadcasting receiver judges that can substitute local advertising data goes forward side by side The corporate advertising Data Detection of row output.
30. broadcast advertisement data outgoing management methods according to claim 28, it is characterised in that above-mentioned local advertising number It is by so that remote control the most set in advance can be known by above-mentioned remote controller and above-mentioned broadcasting receiver according to audiovisual confirmation signal The key signals of device so that broadcasting receiver is capable of detecting when the audiovisual confirmation signal for local advertising data.
31. broadcast advertisement data outgoing management methods according to claim 28, it is characterised in that be used for paying aggregate value method of weighting The condition of gold is configured to, and paying is drawn lots in real time by random way of drawing lots selects prize-winning people, or buys phase in reservation The situation answering the product of local advertising producer or situation about winning in movable game pay.
32. 1 kinds of broadcast advertisement data outgoing management methods, it is characterised in that
Including procedure below:
First process, receives the bid information for selecting local advertising by each department and classification；
Second process, elects the advertisement of upper bidder as acceptance of the bid advertisement；
3rd process, advertisement output controls server and mates advertisement vendor name at corresponding local advertising, want the area letter of advertisement Cease and register；
4th process, broadcasting receiver is received broadcast data and is exported by broadcast outlet terminal；
Whether the 5th process, exist for local advertising and allow time code or non-in above-mentioned broadcast reception machine testing broadcast data The heading message of the code of cooperative enterprise；
6th process, when above-mentioned broadcasting receiver will be stored in the intrinsic numbering of its internal terminal and corresponding local advertising permission Between the code of code or non-cooperation enterprises and institutions control server transport to advertisement output；
7th process, above-mentioned advertisement output is controlled server and is received respective broadcast by the intrinsic numbering of above-mentioned broadcasting receiver The area at machine place carries out classifying and set local frequency band, extracts the local advertising data of corresponding area；
8th process, above-mentioned advertisement output controls server and transmits corresponding local advertising data to above-mentioned broadcasting receiver；
9th process, above-mentioned broadcasting receiver local advertising data substitute and export；
Tenth process, during exporting corresponding local advertising data, above-mentioned broadcasting receiver monitors whether broadcast to be detected Program code；
11st process, above-mentioned broadcasting receiver, if be detected that broadcast program has begun to, just stops corresponding local advertising number According to output.
33. broadcast advertisement data outgoing management methods according to claim 32, it is characterised in that in above-mentioned first process Before, procedure below is also included:
When broadcast data transmission server makes to comprise in the target information of broadcast program SPID and local advertising allows Between code information.
34. broadcast advertisement data outgoing management methods according to claim 32, it is characterised in that above-mentioned local advertising number According to the subregion only exported at the former ad data exporting picture.
35. broadcast advertisement data outgoing management methods according to claim 32, it is characterised in that can preset State local advertising data so that above-mentioned local advertising data become the subregion at the former ad data exported at picture The cooperative advertising data of output.
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