CN103262527A - System and method for managing the output of broadcast advertisement data - Google Patents

System and method for managing the output of broadcast advertisement data Download PDF

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Publication number
CN103262527A
CN103262527A CN2011800232003A CN201180023200A CN103262527A CN 103262527 A CN103262527 A CN 103262527A CN 2011800232003 A CN2011800232003 A CN 2011800232003A CN 201180023200 A CN201180023200 A CN 201180023200A CN 103262527 A CN103262527 A CN 103262527A
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data
advertisement
broadcasting
mentioned
local advertising
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CN2011800232003A
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CN103262527B (en
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南基元
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Priority claimed from PCT/KR2011/001602 external-priority patent/WO2011111985A2/en
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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/234—Processing of video elementary streams, e.g. splicing of video streams, manipulating MPEG-4 scene graphs
    • H04N21/23424—Processing of video elementary streams, e.g. splicing of video streams, manipulating MPEG-4 scene graphs involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/254—Management at additional data server, e.g. shopping server, rights management server
    • H04N21/2543—Billing, e.g. for subscription services
    • H04N21/2547—Third Party Billing, e.g. billing of advertiser
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/41—Structure of client; Structure of client peripherals
    • H04N21/422—Input-only peripherals, i.e. input devices connected to specially adapted client devices, e.g. global positioning system [GPS]
    • H04N21/42204—User interfaces specially adapted for controlling a client device through a remote control device; Remote control devices therefor
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/454—Content or additional data filtering, e.g. blocking advertisements
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
    • H04N21/4781—Games
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
    • H04N21/4784—Supplemental services, e.g. displaying phone caller identification, shopping application receiving rewards
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/60—Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client 
    • H04N21/63—Control signaling related to video distribution between client, server and network components; Network processes for video distribution between server and clients or between remote clients, e.g. transmitting basic layer and enhancement layers over different transmission paths, setting up a peer-to-peer communication via Internet between remote STB's; Communication protocols; Addressing
    • H04N21/633—Control signals issued by server directed to the network components or client
    • H04N21/6332—Control signals issued by server directed to the network components or client directed to client
    • H04N21/6334—Control signals issued by server directed to the network components or client directed to client for authorisation, e.g. by transmitting a key
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/85—Assembly of content; Generation of multimedia applications
    • H04N21/858—Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot
    • H04N21/8586—Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot by using a URL
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H2201/00—Aspects of broadcast communication
    • H04H2201/10—Aspects of broadcast communication characterised by the type of broadcast system
    • H04H2201/11—Aspects of broadcast communication characterised by the type of broadcast system digital multimedia broadcasting [DMB]

Abstract

The present invention relates to a system and method for managing the output of broadcast advertisement data, which involve converting specific advertisement data or broadcast program guide information contained in a broadcast program transmitted from a broadcasting company, main advertisement data of a specific company, advertisement data of non-affiliated companies, and advertisement data of a specific advertisement output time zone, into local advertisement data, and outputting the local advertisement data to user terminals, to thereby increase the profitability of the broadcasting company. The system and method of the present invention can enable an advertisement exposure area to be set for outputting an advertisement in a limited way, and thus an advertiser may inexpensively output the advertisement only to an area providing advertising effects.

Description

Commercials data outgoing management system and method thereof
Technical field
The present invention relates to, the ad data that comprises in the broadcast program or the schedule information of broadcast program are changed to the local advertising data, and output to user's terminal, especially export with the alternative unprofitable public service ads data of the local advertising data of profit and by user's terminal, thereby can improve the rentability of broadcasting organization, and export advertisement with limitation by set broadcasting the area, allow the advertiser only in commercials data outgoing management system and the method thereof of the area output advertisement that is expected to produce advertising results.
Technical background
Because it is known, because the latest development situation of information and communication technology (ICT) by the information technology of every field, provides the teledata network of real time information to provide a large amount of users to develop into one or more host servers by actively carrying out.
By more promptly providing accurately information to the user around this internal memory expansion technique technology, user's taste and hobby in recent years, are obtained information more easily, triage techniques and compress technique are just under development, and the exploitation by the various contents of also trying hard to recommend and solution.
In addition, it mainly is portal website's advertisement by ground and the Internet for the basis that ad system is divided, as newspaper or magazine, and broadcasting and television advertising and commercials.Advertisement is obtained information by the mode of clicking in portal website; the ad system of tree (tree structure) is the user who enlivens very much; because the advertisement that they want, the classified advertisement of the Internet portal website of using under the situation that you will search for has shortcoming, the advertising message that can access
The Internet advertising internet advertisement system, and should notice in the process under the situation of newspaper of the document of initiatively reading or magazine advertising, the writing of system, advertisement as a newspaper or magazine, if but the number of users that pushes away a newspaper or magazine is significantly reduced, and the fan, except the floor is that very limited advertising market will be attended in future.
The spectators of broadcasting make and see these advertisements, if you do not turn to other channels while seeing that TV by the output of specific advertisement on screen of ad system pressure, comprises system.
In case a large amount of televiewers does not publicize these passive systems yet, under the situation of existing simulated television electric wave, in the same period, the characteristics of a state system are seen.
On the other hand, existing satellite, cable, the received terrestrial digital broadcasting service makes service quality on the internet, in recent years on the internet, cause a development of internet technology speed that increases rapidly, and IPTV has appeared at the relevant IPTVIPTV Products Development of the various standardization activities of technology of every company use oneself, release, and always in active research.
DVB is in the relevant TM-IPI ad hoc group of standardizing body of typical IPTV, the 1st phase standard of announcing relates to present MPEG2TS(transport stream) IP-based digital broadcast service, and the relevant TS-of IP-based digital broadcast service of the 2nd stage is the standard of AV transfer of data on basis and preparation based on noncoding MPEG2 or MPEG4IP in the same way.
The program of government broadcasting television system between any one time and the advertisement of advertisement, make the large-scale conglomerate of the local operator in position of advertisement, as the main flow bar in the advertisement, bigger even the advertisement neither a country of the cost burden of television advertising is necessary because the sale of advertisement has direct correlation not think.
On the other hand, the fund of the program output advertising broadcast advertising cost that broadcasts between the screen shows from the ad data of some companies, common advertisement, 60 minutes the program that time of 1/10 of Pgmtime has promulgated, make, because the per 3 minutes advertisement in before the tissue of advertisement, the program of tissue begin and end back, the tissue of advertisement in 15 seconds in 6 minutes is 12%.
Yet, these public service ads, public service ads, the advertisement contract that makes things convenient for the low audience ratings of program is not common 12 advertisements, do not fill the time that all remaining time spots fill up, if but more obviously seldom or at all do not have advertising cost than general advertisement company's advertising expense, and make the income of broadcasting organization worse, a problem is arranged.
The state-of-the-art technology of the country in medium epoch, the income of broadcaster reduces the deterioration of the quality of the program that directly causes, because broadcasting organization is all making great efforts to be the advertisement order.
On the other hand, if more than the common simulation, the nationwide advertising plan of the advertisement of air television system is in the output in 1 program and time zone, the large-size enterprise group of output, as advertisement, commercials, burden is excessive between the local enterprise of main flow advertisement and this locality, also not so that the whole nation advertising income because be directly related cost, do not think to be necessary.But general TV if problem is arranged, can output to the advertisement of regional area.
The direct-connected consumption information advertisement of local advertising detects, and generally is have no idea editor or local advertising in existing situation particularly, can output to the position on the screen, and the spectators of TV have a problem.
Broadcasting based on satellite network, comprise satellite, wired, ground broadcast signal sends the PVRSTB(set-top box) provide under the situation of PVR of IPTV, record it, dicers is from Access Network, be configured to receive the transmission of wired or ground broadcast signal, but it can support that also local advertising passes through the cable tv broadcast of various localities, but by integrating the zone and can not supporting effective local advertising, and in China network with support the not VOD(video request program centered by the observer of local advertising) mode, can support that problem has appearred in local advertising.
In addition, the IPTV conventional ads is impossible, because the wanted advertisement master, ad production and editing data select data to advertiser's advertisement, and the middle cardiac efficiency of spectators' advertisement channel diversification is not high, and local advertising management and control output can not have problem.
On the other hand, a positive tree structure of the user's of Internet advertising ad data is as more than describing, building structure, the award program, or when you click its ad data the user and spectators' advertisement problem is arranged, judge, it is the chance that impossible provide that the participation of network money event is judged, but in the past television advertising, passive, and no matter whether forcing to output to spectators' hope is constant ad data, be non-existent so the ad data that spectators note has the advertising audience's of chest television advertising compensation scheme, spectators watch that advertisement or notice are very disadvantageous structural issues.
Summary of the invention
The problem that solves
The present invention makes in view of above-mentioned prior art situation.The objective of the invention is to, provide the ad data that to comprise in the broadcast program or the schedule information of broadcast program to change to the local advertising data, and output to user's terminal, especially export with the alternative unprofitable public service ads data of the local advertising data of profit and by user's terminal and by user's terminal, thereby can improve the rentability of broadcasting organization, and export advertisement with limitation by set broadcasting the area, allow the advertiser only in commercials data outgoing management system and the method thereof of the area output advertisement that is expected to produce advertising results.
A further object of the present invention is, provide by in the process of the broadcast program sent of output broadcasting organization, detect the main ad data that whether comprises specific enterprise, the copy ground ad data that changes in advance the corresponding enterprise of the registration line output of going forward side by side, thus commercials data input manager system and the method thereof of advertisement of the each department of enterprise can hardening constituent be answered.
Another object of the present invention is to, provide by in the process of the broadcast program sent of output broadcasting organization, the ad data that judges whether to detect the particular advertisement time period or whether detect non-cooperative enterprise, the respective advertisement data change is the local advertising data of each department of the registration in advance line output of going forward side by side, thereby can strengthens commercials data outgoing management system and the method thereof of the advertisement of each department.
Effect of the present invention
According to mode of the present invention, data in the abundant local advertising data of data outgoing management system and broadcast program bisuik ad margins change automatically and the broadcasting of net income increase in the advertisement of broadcasting, the advertiser wishes to pass through by the exploitation data of locality the relatively cheap advantage of advertising expenditure of television advertising, the user can continue to use the advertisement of accumulation, check the middle amount of bonus of receiving, with earning, thereby promote the local advertising wrist-watch.
Description of drawings
Drawing of the present invention, the accompanying drawing in the outgoing management system configuration of 1 case commercials data shows schematically.
Among the present invention of drawing 2, the replacement scheme of Advertising Management System is used in the first courtesy output, the advertisement accompanying drawing of the output data broadcasting of the state of expression.
Among the present invention of drawing 3, first case of using Advertising Management System to broadcast output with the advertisement that substitutes is a schematic diagram, the structure of the data that illustrate.
Chart among 4 the present invention a city block diagram chest that comprises in the configuration management system of the radio receiver of the output of the ad data of first broadcasting.
The drawing of advertisement output, the block diagram of the server configuration of the data outgoing management system control that the of the present invention first routine commercials comprise.
Article 6 the 1st, the present invention, the output outgoing management system of polite commercials data, you can play the state of advertisement drawing.
At accompanying drawing of the present invention, the ad data of 1 case broadcasting, the flow process of outgoing management system there is shown signal stream.
Drawing of the present invention, commercials data illustrate the advertising expenditure that the use of signal output flow management system is exported, you can provide a flow chart.
The present invention of drawing 9, the different signal stream of the first polite commercials data outgoing management system shows flow chart.
Among the present invention of drawing 10, the ad data of the change of the state of the data flow that second case of the ad data outgoing management system of broadcasting is represented.
Technical scheme 11 of the present invention, under two situations of figure, the representative data screen be to broadcast accompanying drawing by the advertisement that changes outgoing management system.
Among the present invention of drawing 12, a city block diagram that comprises in the configuration management system of the radio receiver of described second polite commercials data output.
Among the present invention of drawing 13, the flow chart of the flow outgoing management system that the described second polite commercials data-signal is represented.
The state outgoing management system of the of the present invention the 3rd polite commercials data, use be the drafting 14 of the auction data flow graph of local advertising.
Figure 15 the invention provides, and the signal stream of the data outgoing management system of the 3rd commercials is flow charts, expression
Among the present invention of drawing 16, the flow chart of the management system that is applied to, compensation deals are watched in the polite commercials advertisement of expression output data.
Summary of the invention
Hereinafter, the present invention describes in detail with reference to the accompanying drawings.
The figure of the schematic configuration shown in the of the present invention polite commercials data outgoing management system of drawing 1, the 1, the present invention of Fig. 2, the Advertising Management System of the first polite commercials data output uses a standby output to show the state of this figure.
When you see it, be transmitted Radio Data System in the broadcaster by the broadcast program of commercials data outgoing management of the present invention, the time be satisfied under the certain condition, the position of the regional area that this broadcasting data broadcasting outlet terminal is each user separately, to be broadcast to the variation of satisfying certain condition, in the local advertising data of the data of three different embodiment of the present invention, for the ad data of system changes, as will be described.
The present invention makes in view of above-mentioned prior art situation.The objective of the invention is to, provide the ad data that to comprise in the broadcast program or the schedule information of broadcast program to change to the local advertising data, and output to user's terminal, especially export with the alternative unprofitable public service ads data of the local advertising data of profit and by user's terminal and by user's terminal, thereby can improve the rentability of broadcasting organization, and export advertisement with limitation by set broadcasting the area, allow the advertiser only in commercials data outgoing management system and the method thereof of the area output advertisement that is expected to produce advertising results.
A further object of the present invention is, provide by in the process of the broadcast program sent of output broadcasting organization, detect the main ad data that whether comprises specific enterprise, the copy ground ad data that changes in advance the corresponding enterprise of the registration line output of going forward side by side, thus commercials data input manager system and the method thereof of advertisement of the each department of enterprise can hardening constituent be answered.
Another object of the present invention is to, provide by in the process of the broadcast program sent of output broadcasting organization, the ad data that judges whether to detect the particular advertisement time period or whether detect non-cooperative enterprise, the respective advertisement data change is the local advertising data of each department of the registration in advance line output of going forward side by side, thereby can strengthens commercials data outgoing management system and the method thereof of the advertisement of each department.
At first, the present invention makes in view of above-mentioned prior art situation.The objective of the invention is to, provide the ad data that to comprise in the broadcast program or the schedule information of broadcast program to change to the local advertising data, and output to user's terminal, especially export with the alternative unprofitable public service ads data of the local advertising data of profit and by user's terminal and by user's terminal, thereby can improve the rentability of broadcasting organization, and export advertisement with limitation by set broadcasting the area, allow the advertiser only in commercials data outgoing management system and the method thereof of the area output advertisement that is expected to produce advertising results.
In other words, the present invention of output data, the output that is included in the lead-out terminal that the broadcasting of the terminal of the non-profit-making profitable local advertising data of ad data of broadcasting that this broadcast program is sent out by changing the user passes through at the ad data of the first chest commercials management system is watched local advertisement by system and available energy, and the user can increase the profitability of broadcaster.
For this reason, first case commercials data management system of the present invention, server controls output (10) behavior of advertisement causes local advertising to be edited, output can be carried out, and radio receiver (4), the native country advertisement that a family takes the lead can be distinguished in the latter case, edit action can be accomplished to illustrate and describe with reference to accompanying drawing 8 two kinds of configurations
Among the present invention of output, the first routine broadcast data transmission server of commercials data management system, it is that media comprises ad data in interior broadcasting data to each broadcasting receiver transmission with the broadcasting network, and inserts information to advertisement output Control Server transmission broadcast program and advertisement;
In this case, above-mentioned broadcast data transmission server comprises satellite, cable, surface wave; Above-mentioned broadcast data transmission server is arranged in for receiving broadcast signal to come to the regional cablecast mechanism that is located at that the broadcasting receiver of respectively broadcasting outlet terminal sends, some broadcasting organizations of terrestrial broadcasting mechanism.
In addition, the data of output in the present invention, first example of commercials management system, advertisement output Control Server, it receives the local advertising data and registers from advertiser's terminal, substitutes the non-commercial ad data that comprises with the local advertising data and transmit to the broadcasting receiver of each corresponding area from the advertisement insertion information that above-mentioned broadcast data transmission server receives;
In this case, it is characterized in that comprising in the above-mentioned advertisement insertion information that the temporal information of each advertisement and local advertising publish could information.
Above-mentioned broadcast data transmission server (8), temporal information, the local advertising data that can be inserted into, quantity with information, the ad data of advertising space sends control output (10) local advertising of broadcast data services device (8) contained information Advertisement Server wherein from the broadcast program in broadcasting station by any way, the data that commercials provide can change data.
In addition, the data of output in the present invention, the first routine broadcasting receiver of commercials management system, it receives the broadcasting data from above-mentioned broadcast data transmission server, receive local advertising data and edit file and recombinate from advertisement output Control Server, in the local advertising data of non-commercial ad data output time band with broadcasting outlet terminal output corresponding area.
In this case, above-mentioned broadcasting outlet terminal (2) is a certain in IPTV, wire/wireless digital multimedia broadcasting terminal, the Digital Television.
Broadcast receiver (4), the set-top box frame, or the reception of the configuration of broadcast card, data to a home server (10) in the commercials of the inside of broadcasting receiver (4) receives from advertisement, broadcast data transmission server (8) (8) is mounted by changing advertisement from the data that receive, carrying out the insertion edit routine edits, and in the locating information of the control output (10) of the location server of edit routine correspondence, and according to the advertising message of locality, the advertisement local advertising is by the output of the broadcasting outlet terminal (2) of the data inserted.
The data of output, as shown in drawings, of the present invention as the first commercials management system, be included in the broadcasting server of received broadcast program, transfer of data is classified as each advertisement of data of each advertising department's information (time started and concluding time) and time by the chest of the ad data bag in (8) (12).In addition, radio and television, the income ad data (14) of the broadcast program that comprises in the ad data bag (12) and the advertisement that separates, comprise public service ads or radio and television bisuik ad data (16), the information (information) that comprises in the information that the possible code of local bisuik ad data (16) ad data is replaced and the server (10) of the bisuik prelude advertisement of the time started of ad data and concluding time by advertisement output control.
Pass through this point, the then control of Advertisement Server output (10), as the data that comprise in a large amount of broadcast program that passes through editor in this locality, in the accompanying drawings, the order of passing through that this information is registered is in advance extracted the ad data of advertisement, data are introduced in advertisement, and (18) will be included in the local advertising of conventional broadcast program.
In this, as the franchise operation point of local advertising advertisement advertisement output data, the ad data of special permission general headquarters originally, anything all is in the same way possible.
Among the present invention of drawing 3, first case of using Advertising Management System to broadcast output with the advertisement that substitutes is a schematic diagram, the structure of the data that illustrate.
When you see it, you control output data of the present invention, under first situation, the commercials management system, (non-profit-making advertising message is introduced in transmission before the advertisement broadcast items of the mutual agreement of broadcaster and advertisement export server (10), advertising message and the output control of non-profit-making time started and concluding time) the server of Advertisement Server (10), (8) will be provided from the broadcast data transmission in broadcasting station.
Therefore, the contained non-profit-making alternative time of regular advertisement of data is the data that the local ad data of advertisement is replaced, and in corresponding local advertising data by sending a broadcasting receiver (4), at Advertisement Server control output (10) broadcasting outlet terminal (2), spectators should be careful local advertisement closely by data.
In this, broadcasting outlet terminal (2) is seen the ad data that each is local, information inquiry and watch the Advertisement Server control output (10) of local advertisement to be sent to configuration automatically, with Advertisement Server control output (10) local advertising wrist-watch, the purpose that checks log-on message is broadcasting outlet terminal (2)
The advertisement of the price of watching offers user's future, the server (10) of local advertising local advertising viewing information register output control, and the step of going forward side by side describes excitation local advertising wrist-watch in detail.
Chart among 4 the present invention a city block diagram chest that comprises in the configuration management system of the radio receiver of the output of the ad data of first broadcasting.
If you see this, data of the present invention are in the first case commercials, in the communication module of portion, data are broadcasted editorial o controller, advertisement to the outgoing management system that broadcasting receiver comprises (4) within it, the broadcasting data recording section, data storage cell, control unit is to finishing.
Above-mentioned broadcasting receiver comprises in inside:
Communication module, it receives broadcasting data, local advertising data and edit file and carries out agreement coupling and filtering from above-mentioned broadcast data transmission server and advertisement output Control Server;
Broadcasting data output control part, it is used for the output of control broadcasting data;
Advertisement editorial office, it substitutes the particular advertisement data in the ad data that comprises in the broadcast program with the local advertising data;
Broadcasting data recording portion, it records processing to broadcast program and ad data;
Data store, its editor who stores former ad data and local advertising data controls program;
Control part, it carries out following control,, receives the broadcast program information that includes ad data that is, receives local advertising data and edit file, in the respective advertisement zone local advertising data is edited and is exported.
Be included among the present invention of outgoing management system, thus, the broadcasting data delivery service device of the commercials data broadcast receiver (4) of first example, (8), the ad data that wherein comprises from the broadcasting output (2 data broadcasting sikimyeo) of the broadcast program that receives by the output before printing, the local advertising data of the Advertisement Server control output (10) of preview, and editor's (edit session information and local advertising) receives and accepts the local advertising data in the time of this point, in screen output is.
In this case, refer to output to any time-zone information edit file on any passage of output (2) for detection of commercials data Anywhere.
Therefore, the Advertisement Server (10) above the radio receiver (4) is controlled output, and such output can be that the alternate data that simple local advertising inserts is handled the only local zone time district of the advertisement of the advertisement in predetermined output channel.The electronic clock that agnogenic mark 34A shows regularly is the local advertising inter cut time.
The drawing of advertisement output, the block diagram of the server configuration of the data outgoing management system control that the of the present invention first routine commercials comprise.
If you see these, data outgoing management system of the present invention, first example of commercials, it comprises above-mentioned advertisement output Control Server and comprises in inside:
Communication module, it receives ad data and advertisement insertion information from stating the broadcast data transmission server, and to above-mentioned broadcasting receiver transmitting locally ad data and advertisement edit file;
Authentication processing portion, it receives the intrinsic numbering of above-mentioned broadcasting receiver and carries out authentication processing;
User's connection judgment portion, whether its broadcasting audiovisual by communicating to judge broadcasting receiver with above-mentioned broadcasting receiver and judges audiovisual channel information;
Local advertising management department, it is used for management local advertising data;
End message management department, it is used for the information of the above-mentioned broadcasting receiver of management;
Advertisement main information management department, it is used for managing advertisement master information;
The advertising expense actuarial department, it is used for actuarial along with correspondence is exported the expense that local advertising produces and the advertising expense that produces at every turn;
Database, its storage local advertising data, and storage is inserted information from the advertisement that above-mentioned broadcast data transmission server receives;
Control part, it generates the edit file that substitutes with the local advertising data for the non-commercial ad data that will comprise from the advertisement insertion information that above-mentioned broadcast data transmission server receives, and transmits to the broadcasting receiver of each department.
Preferably, described it is characterized in that, above-mentioned advertisement output Control Server is arranged by the bid amount of money of corresponding each audiovisual part in proper order at the local advertising data of storing, if detect the zone that the enough local advertisings of energy substitute in the ad data that in broadcast program, comprises, just by the broadcast that puts in order.
Article 6 the 1st, the present invention, the output outgoing management system of polite commercials data, you can play the state of advertisement drawing.
If you see this, in present invention, under first situation of output, the data management system of commercials, when each advertiser's advertisement is provided for the user, high back is low before seeing sample, low cost, and the advertiser of making discrimination that financial burden advertiser's location advertising is determined permission supports.
Therefore, output of the present invention, first example of commercials data output control and management system, Advertisement Server (10) advertisement table in advertising message, the table rod sorts to data with the native country advertisement of advertisement, (54) wrist-watch of (56) each advertisement, every bid amount of money and concrete information (58) " amount of information of the advertisement of local advertising (62) reward voucher (60); Configuration.
The exposure data of the advertisement table (54) of the local advertisement of local advertising depends on that advertising expenditure advertiser bid sorts, with the order of gray advertisement displaying amount of ad data of the relevant exposure locality of poor certificate will be preassigned quantity.
1000 in road paddy, for example, the ad data radio receiver that the advertiser of local advertising will stick one's chin out is up to 1000(4) side, if data are transmitted, remaining other radio receiver, the local advertising data of the following rank of road paddy (4) are exposed.
The present invention, above-mentioned configuration data output function and Operational Management System, with reference to accompanying drawing, the commercials of first example of detailed description.
At accompanying drawing of the present invention, the ad data of 1 case broadcasting, the flow process of outgoing management system there is shown signal stream.
At first, a large amount of advertiser's terminal (6) local advertisings transmit data, output data of the present invention, and first example that commercials management system output area and advertisement are showed relates to bid information, comprises advertisement output Control Server (10) transmission.
Then, advertisement output Control Server receives the local advertising data from advertiser's terminal;
Determine the broadcast order of local advertising data;
In this state, advertisement output Control Server receives advertisement from the broadcast data transmission server and inserts information;
Judge whether to exist the alternative information of the enough local advertisings of energy by advertisement insertion information;
The district, comprising with ad code, and with its ad code of including in, Ben Di ad data preferably, advertisement recommended information ad code is included in Advertisement Server control and exports (10), local advertising editor data in this respect, you can write information.
Therefore, advertisement output Control Server in this year (10) is to the edit file of the broadcasting receiver transmitting locally advertisement of each department;
Radio receiver (4), then, Advertisement Server output control (10) is carried out alternative combinations in the ad data zone of specific region with the local advertising data from the edit file according to corresponding local advertising.
Radio receiver (4), or change the ad data of ad code search in the broadcast program data of their local zone time, the combination that the ad data between the zone of the local advertising data that the radio receiver (4) that arrives is stored in advance can substitute.
And broadcasting receiver is to the process of the audiovisual confirmation of advertisement output Control Server transmitting locally ad data;
The process of each user's of correspondence who produces along with audiovisual local advertising data award is provided.
On the other hand, Advertisement Server, output control (10) is characterized in that, in above-mentioned second process, decides the broadcast order of local advertising according to the bid amount of money of each audiovisual part.
It is characterized in that, after above-mentioned the 6th process, also comprise following process:
Come process by each advertiser's actuarial advertising expense according to the bid amount of money of each audiovisual part of predefined local advertising data;
Pay the process of the part of advertising expense to broadcasting organization;
The process that the part of advertising expense is distributed as user's advertisement viewing cost.
In this time, this timetable is seen each local advertisement of geonbyeol, to exchange the user who watches advertisement for, and distribute to minorities's game and combine by the advertisement cumulative distribution, when providing the bigger amount of money than the various wrist-watch that wins advertisement for the user, the payable amount of money is owing to can pay City Hall, according to the advertisement of locality, because bigger advantage.This will watch local advertisement as a motivation.
Drawing of the present invention, commercials data illustrate the advertising expenditure that the use of signal output flow management system is exported, you can provide a flow chart.
Recognize for the first time, progressive payment is seen the every accumulative total processing of the user of advertisement and output data, the present invention is by the price of the advertisement advertisement wrist-watch in the recreation, and the commercials management system that first example is stipulated makes the user can concentrate the advertising expenditure system, so just can receive remuneration.
They are by in the process of the present invention, and the data management system of the first routine commercials of output provides award, and the user that local ad data is careful in Advertisement Server control output (10) closely authorizes the advertisement game ticket, the registed authorization information of reward voucher.
Authorize the user preferential certificate, or be connected to Advertisement Server control output (10) (2) (10) commercials server of control output by lead-out terminal, the real time access status bar, you can participate in the recreation, Advertisement Server, output control (10), and determine the recreation whether this user participates in playing.
For example, the difference between various recreation can be determined triumph and fail, in the stone paper that the game card hand is played, the victor of this competition that the scissors match is determined, or select the multiple-choice question answer, suitable this competition may be put into about advertiser's product.
Finish the progress of this competition, Advertisement Server control output (10), and determine whether match in this stage, if the winner of match you found triumph, to determine whether need to carry out extra step, the user should.
In other words, this competition can be proceeded next step, and the user finishes match in this stage, and the bonus of this competition improves present progress can be paid.Higher step certainly, increases the change of prize amount
If during game over, if the output (2) of the radio receiver (4) of Advertisement Server control output (10) broadcasting is passed through, and the accumulation award pool information of transferring to an accumulation outputs on the screen.
In the match in this stage, you have lost, if Advertisement Server control output (10), would to determine the user whether in the recreation in this stage, the free pass that you will use.What the user used is that free pass has the right to proceed next step.
In this case, it is characterized in that the above-mentioned certificate of freely being promoted to comprises:
Brand freely is promoted to certificate, and it is applicable to the recreation of corresponding brand;
All freely be promoted to certificate, it can be applicable to the recreation of all brands.
It is characterized in that the above-mentioned certificate of freely being promoted to can obtain by the process registering to obtain in the advertiser website and a certain process in the process of respective advertisement main web site shopping.
It is characterized in that above-mentioned whole brands of freely being promoted to the enough specified quantities of certificate energy freely are promoted to the certificate exchange.
Advertisement Server control output (10), the right of the free pass that its internal control provides, each state of user information, and the user of pre-games when the user transmits correct information, can use search.
Therefore, if the progress of user in game process defeated the right that the free pass of user's input information is confirmed in Advertisement Server control output (10), inform the user, if the right of the free pass that you will use behind the passage free pass, should be deducted.
Preferably, be suitable for only right brand recreation brand power and all brands traveling round, can being applied to a recreation, always freely lead to right freely lead to be to propose, total freedom all the brand of a predetermined quantity, the right that freely exchanges is possible.
Problem in some product of brand solves recreation, and this depends on the recreation of type, a form of always freely leading to, freely by the adaptable goods of correct brand, but you can to have used the correct recreation that is applied to all brands be available.
The present invention of drawing 9, the different signal stream of the first polite commercials data outgoing management system shows flow chart.
Accompanying drawing 1 is to as briefly mentioning, in the output data of the present invention, and the radio receiver of the first commercials management system (4), to cause inserting local advertising data edition case can carry out.In other words, Advertisement Server control output (10) reduces the data transmissions broadcast server simultaneously to greatest extent, and communicate by letter with radio receiver (4) (8), also can carry out the ad data with this locality, in position, and to replace by editing.
For this reason, the of the present invention first routine commercials data outgoing management system advertisement traffic data broadcasting data, the transportation network that comprises is to broadcast message and advertisement introduction, by each radio receiver (4), and transfer to, advertisement, advertisement output recommended information transmission broadcasting data send to this server controls server (8); The local advertisement packets of advertisement terminal (6) advertisement is drawn together from the radio receiver (4) that is registered in zone separately, and transfers to the data of output Control Server (10).
In other words, the control of Advertisement Server output (10) can be used to limit the ability that local advertising (4) that data that each radio receiver receives receive shifts.
In addition, the present invention in the output data, in first chest commercials management system, with the broadcasting data of broadcast data transmission server (8) from receiving of control output (10) local advertising of the Advertisement Server of storage, the data local advertising advertisement that information and advertisement introduction receive is that comprise in the advertisement in the output (2) of the output of the radio receiver of editor's broadcasting is also included within to (4) automatically with data information editing's information-store with substituting according to introducing.
Therefore, the present invention in the output data, broadcast data transmission system (8) at first chest commercials management server, be included in advertisement, the transfer of data that local advertising substitutes,, if inserting the advertising information district, the expression code of local data is detected with the code that replaces its advertisement data at radio receiver (4).
For this reason, above-mentioned broadcasting receiver comprises in inside:
Communication module, it receives broadcasting data, local advertising data and edit file and carries out agreement coupling and filtering from above-mentioned broadcast data transmission server and advertisement output Control Server;
Broadcasting data output control part, it is used for the output of control broadcasting data;
Advertisement editorial office, it substitutes the particular advertisement data in the ad data that comprises in the broadcast program with the local advertising data;
Broadcasting data recording portion, it records processing to broadcast program and ad data;
Data store, its editor who stores former ad data and local advertising data controls program;
Control part, it carries out following control,, receives the broadcast program information that includes ad data that is, receives local advertising data and edit file, in the respective advertisement zone local advertising data is edited and is exported.
Therefore, among the present invention, the commercials of first example, print management system, data are shown among Fig. 9 advertisement output Control Server and receive the local advertising data from advertiser's terminal;
Determine the broadcast order of local advertising data;
And, Advertisement Server control output (10) is at each regional radio receiver (4), local advertising, when data are sent to each broadcasting receiver (4) advertisement export server control (10) local advertising and receive data, the transmission server (8) of data broadcasting receives broadcasting data and advertising message from prelude.
Then, the recommended information that passes through of radio receiver (4) advertisement and determine whether that the information that provides replaces the existence of local advertising, according to recommended information, advertisement, this advertisement comprise the data combination that the interval local advertising of the radio receiver (4) of a specific code data substitutes.
Or littler, by the present invention, with reference to accompanying drawing describe in detail for outgoing management system second broadcasting ad data.
10 the present invention of drawing, second ad data that chest commercials data outgoing management system changes, the state of expression data flow diagram, Figure 11 the present invention, in the change of the second polite representative data screen by at outgoing management system commercials accompanying drawing.
When you see it, a further object of the present invention is, provide by in the process of the broadcast program sent of output broadcasting organization, detect the main ad data that whether comprises specific enterprise, the copy ground ad data that changes in advance the corresponding enterprise of the registration line output of going forward side by side, thus commercials data input manager system and the method thereof of advertisement of the each department of enterprise can hardening constituent be answered.
In other words, if exporting data in present invention, be included in the main TV shopping program of a specific company in the second polite commercials management system, the son of main advertising representative our company of the said firm-local advertising broadcasting lead-out terminal (2) publicizes its general headquarters, the company of general headquarters has on a large amount of merchant advertisement and exports, and the system that outputs to replaces the local ad system in the area of each trade company automatically.
In this, be identical as first embodiment in the configuration of the user terminal (2) of broadcasting output, the broadcasting receiver that identical symbol is used and broadcast data transmission server, Advertisement Server control output is equipped with and different function from first embodiment, and says because the different label of its use is distinguished each embodiment.
For this purpose, the data broadcasting access network parameter broadcasting that comprises ad data broadcasting is by the data transfer server (108) of broadcast transmission and a unique code, the transfer of data of ad data is to the output of lead-out terminal (2), advertisement its unique code that rebounds comes transmission information, advertisement, business information and advertisement output time, the i.e. advertisement of data.
In this case, above-mentioned broadcast data transmission server comprises satellite, cable, surface wave;
Above-mentioned broadcast data transmission server is arranged in for receiving broadcast signal to come to the regional cablecast mechanism that is located at that the broadcasting receiver of respectively broadcasting outlet terminal sends, some broadcasting organizations of terrestrial broadcasting mechanism.
In addition, the bar of broadcasting lead-out terminal (2), comprise all broadcasting data, portable telephone or TV, the TV of broadcasting lead-out terminal (2) is when IPTV set-top box (set-top box), as inside or the outside of broadcasting receiver (104), and configuration is broadcasted the portable terminal of lead-out terminal (2), if the data that can receive in the broadcasting of inner card of the radio receiver (104) that imports into are replaced.
The invention provides search, the data of commercials for the second time outgoing management system, be sent to broadcasting server to be included in these broadcasting data, transfer of data (108) SPID can pass through the preassigned URL of network automatically to the Internet, extract and Run Sessions arranges SPID and unique numbering of radio receiver transmission, (104:104～104N expresses sometimes to require the advertising broadcast receiver of effective local data.) by
During this time, judgement as sub-radio and television advertisement lead-out terminal (2) enterprise of the local advertising company of the main representative output of company, according to the configuration code described in first embodiment, there are two, can be replaced by the advertisement bar code of a local advertising business, store in advance and the different configuration that is divided into its SPID system, to judge whether that the radio receiver (104) that is included in the broadcasting data can be configured, output Control Server (110) comes the judgement system to be configured.
In the previous case, some advertisements are in your field, and you want local business data storage, and this will be best advertising broadcast receiver (104).
If in the configuration of these two systems, but by describing with first embodiment, because only in the second embodiment of the present invention of the latter's structure, will describe now.
The courtesy of the data of commercials for the second time, (347～6N) in other words in the advertisement terminal of the present big quantity of outgoing management system of invention, enterprise can register a son-local advertising is received unique number that the requirement of the local ad data of local advertising receives by the merchant terminal of each company SPID, and radio receiver, under the state of registration, extract broadcasting receiver (104) for the setting of the control output (110) of the Advertisement Server of transfer printing at radio receiver (104) from son-local advertising classification that the radio receiver (104) of local band shifts the said firm.
By it, the billposting of broadcast program is in the scope in enterprise field, its advertisement in each zone as local businessman oneself, allow output, to support effective local business advertisement, broadcast local advertising thereby attract more travelling trader to be added the crest program, the local advertising merchant can concentrate on the specific region to attentiveness, at a less relatively cost, you can advertise, so advertising results greatly.
The change screen advertisement particularly, the Figure 11 that is shown in of the present invention, the 2nd example, the broadcasting data (108) (112) of the transmission server of the main ad data of the specific company of the management system that comprises in the output of the ad data of broadcasting for example, the data output transmission data (104) that the group of screen (114) of broadcasting lead-out terminal (2) is done in the radio receiver in as a whole or 00 advertisements of a specific gas station office are the companies of main advertisement, code data (SK-0002), for example, the control output (110) of the Advertisement Server that extracts, and transfer to each zone, register local advertising (118) in advance by the SPID of its Advertisement Server control output (110) and extract control to change the picture (120) of broadcasting lead-out terminal (2).
In this, the IPTV of broadcasting lead-out terminal (2) be fixed on certain location, if broadcasting lead-out terminal (2) △ Dong △ △ △ 00 gas station distributor local advertisings are on screen the time, output with another broadcasting lead-out terminal (2) if this position at copper
Figure BDA00002376214400201
00 gas station branches, each discrimination control that local advertising is exported.
Watch the DMB mobile phone, if broadcasting lead-out terminal (2), if the current location in part coupling of its broadcasting lead-out terminal (2) and ad data can be output on the screen and spectators' residential area outputs on the screen would be determined the data in local advertising field.
In addition, when the radio receiver (104) of your receiving stream media data broadcasting, be included in the SPID of broadcasting data broadcast receiver (104) pre-registration with a SPID, the output of the sub-advertisement of the said firm is compared, the detection company that local advertising is possible can judge.SPID, the native country advertisement that independent main advertisement is changed in the variation of SPID analysis result does not exist, if radio receiver (104), top Advertisement Server (110) control output separates signal, does not transfer the possession of.
It is definite that server controls output (110) sends advertisement, under the existence of local advertising company, code by radio receiver (104) is top company code, in addition, even shown in, in the specific region of figure (for example, have only to radio receiver (104C) and work as the proparea) advertisement of radio receiver output control be its separately the server (110) of company's registration in advance divide, local advertisement is non-existent, if do not send an independent local advertising in AD server controls output (110) (104), radio receiver (104) is that original broadcasting data are to export sikige continuously.
On the other hand, the screen of local advertising (118) (120) sangeneun sees advertisement (122) output, emolument information (122) advertiser's of this advertisement wrist-watch attraction, allow spectators hold high with best award and participate in comings and goings, unexpectedly the indemnity that can obtain paying, you can improve advertising results.
The advertisement that award is seen in the present invention, spectators' amount of granting (122) of the local advertising that preferably is tested and appraised will show that each local advertisement shows accumulated reserve.
Concrete company, the native country advertisement may be different be produced from each local businessman Zhou Caineng, so may be that the main advertisement of the said firm is the same.
On the other hand, the present invention in the output data, in the second polite commercials management system, preferably, the extraction local advertising local advertising that the streaming data are delayed exist judge and, comprise yard information in the advertisement for the next order that prevents business data and comprise former sequential delivery, can to detect transmission cable be desirable to the data broadcast receiving apparatus (104) that is included in of the ad data of the advertisement of the next order of its company code.
Among the present invention of drawing 12, a city block diagram that comprises in the configuration management system of the radio receiver of described second polite commercials data output.
If you see this, the output of the IPTV broadcast lead-out terminal (2) that is arranged on each family that comprises in the outgoing management system (104) of the radio receiver of the second polite commercials data of the present invention comes on the controller top box device, be interior communication module, remote control receiver, broadcasting output, the sub-local advertising of the output of controller, advertisement output information retrieval unit, data storage cell, the control unit of control unit is formed.
Broadcast the internet network that is linked into of access network, the transmission of the data of the server broadcast of label 124 (108), and Advertisement Server (110) transmit and receive data to coupling and the filtering agreement carried out from the communication module of this output control and representative.
Spectators watch the reception signal of request advertisement of the local audience of advertisement to take place, and check to produce a signal, to receive the receiver of remote-control sytem from remote controller, the broadcasting data that label 128 representatives receive from label 126, transmission server (108) receiving digital broadcast data is controlled output and is represented by the output of the notification broadcast controller of the broadcasting of output (2).Passing through of the mpeg decoder (not shown) decompression of the internal release compression in the configuration of the hardware and software structure of the data broadcast receiver (104) of broadcasting output control part (128) by being installed in a typical digital broadcasting with reference to normal broadcasting receiver (104), but these elements, the general purpose module of IPTV for example, and broadcasting output control unit, carry out the demonstration (128) by normal broadcasting output function o controller (128), therefore, omit key in the broadcasting of describing these hardware and OS in detail.
Label 130, the calling that the data transfer server that comprises in the packet of the digital broadcast data of broadcasting (108) receives the advertising message by search search advertisements data from advertisement are represented the output information (company code) exported.The data that receive of the main broadcast channel of advertisement output information retrieval unit (130) advertising company by detected data in the radio receiver (104), the advertisement of any business data is extracted.
Advertisement above the control of label 132, the output of the sub-transmitting data broadcasting receiver (104) of the native country advertising company of advertisement are the principal and subordinate's data in server (110) by company, rather than change the advertisement output control output representative that outputs to this locality.
In this case, at son-local advertising o controller (132), changing the initial data of data, main advertising business-local advertising local advertising insert the broadcasting receiver (104) that uses in the data record pattern and the broadcasting (2) of outlet terminal can be output.In other words, the radio receiver of local advertising (104) is the broadcasting of record data, the data that receive simultaneously, rather than the main advertising business change of the original broadcasting of data can the executive editor.
Be illustrated in the process data memory cell of main editor's control programs storages ad data and the local advertising data of the unique code of broadcasting receiver (104) of label 134 and company.
When the local advertising of the output signal by remote controller receiver (126) accepts request and is applied in, label 136, server (108) receiving digital broadcast data by information retrieval unit (130), drive the information (SPID) that comprises the advertisement advertisement output packet of output from broadcast data transmission, extract and search advertisements, it is a control unit by output control unit (132) by the advertisement that the change data are output to the advertiser on the screen from the advertisement molecule local advertising local advertising data that server sends with output control (110) that information processing is transmitted in the conversation server of advertisement (110) connection output control output, for control.
Hereinafter, function and the operation of the outgoing management system that the second polite commercials data are relevant with reference to accompanying drawing, are described in detail.
Among the present invention of drawing 13, the flow chart of the flow outgoing management system that the described second polite commercials data-signal is represented.
At first, each company of main ad data that comprises courtesy (110) in the Control Server of the output of in the present invention, second commercials data output application Advertising Management System and be is with advertiser's terminal (Fig. 1 list of references: 6) will receive of the son-local advertising of the data of the screen output that replaces
In this case, export at son, replace corporate boss's the local advertising data of broadcasting data of ad data in be independent of each other, rather than the control of the Advertisement Server of ad data coupling output (110) each advertisement data content must register in advance, be enterprise headquarters or general headquarters of group by in the preposition process of examining, also can register.
In other words, when main advertising company outputs on the screen for certain gas station 00 data, change the main ad data of these companies and can export the local advertising of automatic 00 gas station △ △ branches, advertisement output Control Server (110) must be registered in advance.
Therefore, advertiser's terminal (6) registration receives the advertisement from this locality, main ad code or legal person's code and the advertising company of the coupling company of advertisement output Control Server (110) registration, and advertising area information makes.
Insert data in the broadcast program of the main advertising business between transmission server broadcasting data and the data, main advertisement (108) as the header of general digital packet to SPID, business data or ad data code information.In addition, broadcasting server (108), the broadcast channel in the radio receiver of the temporal information of transfer of data program (104) and transfer printing.
Preferably, at broadcast data stream, judge in the delay that exists, extraction with the local advertising local advertising, for the data that comprise in the advertisement with the code information of the next order that prevents and by the advertisement of former order in the data that the comprise data broadcast receiving apparatus (104) that sends the next order that is included in the corporate advertising code can detected transmission cable passable
Therefore, the streaming data that the decompression of the broadcast data transmission of radio receiver (104) and broadcaster's server (108) receive passes through operation decoding won repayment from the broadcasting data.
Under this state, in the broadcasting data of the lead-out terminal (2) of radio receiver (104) broadcasting output, the output of broadcasting data and see if the main advertisement search of a specific company of header information on the process of data in.In other words, whether it can detect the ad code of a specific company.
During this time, the ad code of the said firm, can detect any enterprise can detected detection in can detected output in the advertisement of the advertising business of locality and at one time, the possibility of information.
The corporate advertising code, be that the output of broadcasting receiver (104) is by the broadcasting data of lead-out terminal (2), this is the main search advertisement source code of the said firm, if the radio receiver (104) of broadcasting is stored in numbering and corporate advertising that the uniqueness of (110) transmission is exported in the Advertisement Server control of internal terminal processing.
Classification has been set up by local band, and radio receiver, digit broadcasting receiver (104) (104) zone by uniqueness exists, the data that the Advertisement Server control output (110) of the main ad code by the said firm is extracted, the code of the son coupling storage of company and the main advertisement of local advertising company.
Make the outputing on the screen of transmission of the data that Advertisement Server control output (110) and corresponding sub-local advertising are handled by radio receiver (104).The main output of the native country advertising company of some advertisement on the broadcasting lead-out terminal (2) in other words, is to change the output of company.
If radio receiver (104), data in the broadcasting of corporate advertising local advertising broadcasting are the output by output (2), to allow the code of pre-registration, if the original broadcasting data of undetected broadcasting receiver (104) are output on the screen.
Therefore, advertiser, businessman wish that local advertisement can continue that local advertising and enterprise post are by local advertisement cheaply at one, and businessman can increase the validity of advertisement, causes that numerous travelling traders set up energy.
Then, at the local corporate advertising of son and data output, the code (104) of the detected broadcast program of monitoring broadcasting receiver.Whether similarly, the data of digital broadcasting, the header that the ad data broadcast program finishes and output stage broadcast program information, so top code is included in broadcasting receiver, the form of the information that can monitor when the startup (104) of broadcast program.
Therefore, the local advertising of the output data that radio receiver (104) the detects program of going on the air, the output on screen is prevented from.
In this, seen the local advertising data, the radio receiver that you can delete (104) can automatically be preserved a certain amount of deletion batch of having as much as possible.
Or littler, among the present invention, the 3rd example of commercials data outgoing management system is described in detail with reference to accompanying drawing.
The state outgoing management system of the of the present invention the 3rd polite commercials data, use be the drafting 14 of the auction data flow graph of local advertising.
If you see this output data, concrete time spot of the commercials management system of the 3rd courtesy of the present invention the broadcasting of program output be transmitted from broadcasting organization whether before, perhaps the local advertising data registration of the ad data that determines whether of dereferenced ad data in each department is to change the output advertisement, with the reinforced region system.
Advertisement Server output control, especially buy the local advertising in advertisement time zone from broadcasting, for the convenience of describing, (220 subsidy) and other reference markers, can substitute the non-alliance advertisement of local advertisement, and item agrees all that with consensus audience and spectators the state-owned broadcasting lead-out terminal (2) of local advertising can provide local advertising.
European Union's local advertising, the advertisement picture, the Business Name of video or advertisement or sign, a large amount of local advertising merchants is also possible.
For example, by the advertisement of pork, sign, brand name, the trade of sign or each department, the output of each family's area parcel of butcher comprises that alliance can provide advertising image or the video data of local advertising simultaneously.
Advertisement Server control output (110), the specific time zone of accepting applications, the perhaps ad data of dereferenced, advertisement will be substituted the output data of local advertising from list of references 1:6) (local advertising selects terminal advertisement to proceed bid in each department and classification.
The mode of auctioning of submitting a tender is carried out, and the highest advertisement of bid has obtained contract, and is that each zone and classification select the winning bidder not overlapping.
Hereinafter, the 3rd the invention provides, the advertisement outgoing management ability of data broadcasting, and with reference to accompanying drawing detailed system action is described.
Figure 15 the invention provides, and the signal stream of the data outgoing management system of the 3rd commercials is flow charts, expression
At first, courtesy in the commercials data, in present invention, output Control Server (220) in the 3rd output Advertising Management System is applicable to specific time zone, perhaps the advertisement of dereferenced ad data is with advertiser's terminal (quoting of Fig. 1 gained fund: 6) accept bid, each department and the local advertisement of classification selection of the local advertising of substituted output data.
The local advertising client's of the Maximum Amount of bid auction ad data, advertisement is chosen to be wins the bidding.
Therefore, the advertisement that the Advertisement Server of advertising company control output (220) is local, this advertiser's terminal (6) local information, the advertisement of local coupling.
Server is broadcasted and transfer of data (108), and representative company publicity SPID inserts the time spot of ad data and this locality, if the data between the broadcast program of local advertising insertion timecode information.
Advertisement is as the header of general digital packet, and these information can be put in company code or local advertising timecode information.In addition, broadcasting server, transfer of data (108), the transmission of the radio receiver (204) of procedure time information broadcast channel.
Therefore, radio receiver (204), the streaming media server (108) of described broadcast data transmission broadcasting from won the broadcasting data, and transmission data are then by restoring running decompression and decoding wherein.
Search column is under this state, the lead-out terminal (2) of broadcasting receiver broadcasting output on broadcasting data (204), described broadcasting data are right during the existence whether of code of header information of process of output or the unafilliated company of local advertising time code.
Radio receiver (204), if the broadcasting data are the local advertising broadcasting by the code of output output or the non-affiliated company of code search (2), radio receiver (204) is stored in the unique numbering of inner terminal and local advertising time or affiliated company's Advertisement Server control output code (220) and handles.
In this case, the advertising corporation code is owing to the data in the header that has error detecting code are detecting a unafilliated company, and code and the comparison process of the radio receiver of storing in the affiliated enterprise (204) are essential.
Advertisement Server control output (220), Deng Ji radio receiver is set up by local this region class of frequency band and corresponding local advertising data extract by unique digital broadcasting transmitter (204) (204) in advance.
Export the corresponding data of (220) with the control of the Advertisement Server of handling sub-local advertising radio receiver (204) transmission, make to output on the screen.Local concrete advertisement, variation has taken place in the broadcasting of the output source of corporate advertising broadcasting lead-out terminal (2), output.
During the local advertising down the Data Detection of broadcasting receiver output whether the code (204) of broadcast program monitor.Similarly, the broadcast program information in the header information of the output stage that described digital broadcast data, ad data radio program stop, so the radio receiver (204) of this code form of being comprised in broadcast program when being activated can be monitored.
Therefore, the local advertising of the output data that radio receiver (204) the detects program of going on the air, the output on screen is prevented from.
In this case, if the beginning that the radio receiver of the data flow of local advertising and broadcast program (204) detects, the sensitive information that sends when Advertisement Server control output (220) is flowed the transmission that the sub-local advertising of data may stop.
Among the present invention of drawing 16, the flow chart of the management system that is applied to, compensation deals are watched in the polite commercials advertisement of expression output data.
At first, data provide, the compensation deals that advertisement is watched are broadcasted in advertisement of the present invention, be applicable to the management system that is installed in each family, by broadcasting receiver (4104204), be applicable among the present invention of all embodiment the data that control output Advertisement Server (10110220) local advertising provides, see that you just can participate in this activity on one side.
Signal is the remote controller operation by spectators, the event of participation, and the local output button of advertisement on remote controller can participate in this activity in operation.
The selected target of book event is transferred to Advertisement Server, accumulated reserve has appearred in the payment activity participation signal of output control (10110220) a large amount of spectators, the accumulated reserve of drawing lots at random, when dealing with purchase order, by recreation, or accept payment, the target that can select.
In more detail, the accumulated reserve that wish to obtain payment at radio receiver (4104204) outputs on the screen from local data at the Advertisement Server (10110220) of the output control that country receives, the remote controller (not shown), local advertising announces that from City Hall confirmation signal is to watch the participation signal of event to be applied in, to determine whether
At this moment, the affirmation signal that sends, remote controller and at broadcasting receiver (4104204) at predefined signal by one on the specific key remote controller, see the key operation signal that passes through, this radio receiver (4104204) can be imported into commercials server receiver (4104204) control output (10110220), to check his wrist-watch, the signal transmission of the radio receiver that some are unique.
Then, Advertisement Server control output (10110220) authorize according to watch from the signal (4104204) of radio receiver emission deposit accumulated reserve and upgrade to handle and sum up the judgement how the accumulated reserve condition that spectators can receive remuneration satisfies.
In other words, under the real-time condition of accumulated reserve payment, randomly draw the lottery winner, or the product of buying, if the perhaps accumulated reserve payment that your book can be in play, if you win, and if the renewal process of accumulated reserve accumulated reserve payment be " 0 ".
Preferably, can apply for event and future in the time of spectators' local advertising data output end of the present invention (2) broadcasting output in real time, the amount of money of paying under two kinds of situations of output control access application server (10110220) homepage advertisement capital adequacy ratio, but be distinguishing.
On the other hand, the output data provide, commercials management system of the present invention and method, rather than only only limit to the above embodiments, various variations can be made in the scope of unswerving technical essential.
The explanation of symbol
2: broadcasting outlet terminal machine, 4,104,204: broadcasting receiver
6: advertiser's terminating machine, 8,108: broadcasting data delivery service device
10,110,220: advertisement output Control Server

Claims (38)

1. a commercials data outgoing management system is characterized in that,
Comprise:
The broadcast data transmission server, it is that media comprises ad data in interior broadcasting data to each broadcasting receiver transmission with the broadcasting network, and inserts information to advertisement output Control Server transmission broadcast program and advertisement;
Advertisement output Control Server, it receives the local advertising data and registers from advertiser's terminal, substitutes the non-commercial ad data that comprises with the local advertising data and transmit to the broadcasting receiver of each corresponding area from the advertisement insertion information that above-mentioned broadcast data transmission server receives;
Broadcasting receiver, it receives the broadcasting data from above-mentioned broadcast data transmission server, receive local advertising data and edit file and recombinate from advertisement output Control Server, in the local advertising data of non-commercial ad data output time band with broadcasting outlet terminal output corresponding area.
2. commercials data outgoing management system according to claim 1 is characterized in that, comprising in the above-mentioned advertisement insertion information that the temporal information of each advertisement and local advertising publish could information.
3. commercials data outgoing management system according to claim 1 is characterized in that, above-mentioned broadcasting outlet terminal is a certain in IPTV, wire/wireless digital multimedia broadcasting terminal, the Digital Television.
4. commercials data outgoing management system according to claim 1 is characterized in that,
Above-mentioned broadcast data transmission server comprises satellite, cable, surface wave;
Above-mentioned broadcast data transmission server is arranged in for receiving broadcast signal to come to the regional cablecast mechanism that is located at that the broadcasting receiver of respectively broadcasting outlet terminal sends, some broadcasting organizations of terrestrial broadcasting mechanism.
5. commercials data outgoing management system according to claim 1 is characterized in that,
Above-mentioned broadcasting outlet terminal transmits corresponding local advertising information and audiovisual confirmation at the audiovisual of each local advertising data automatically to advertisement output Control Server;
The above-mentioned advertisement output Control Server pair local advertising audiovisual confirmation corresponding with each broadcasting outlet terminal registered.
6. commercials data outgoing management system according to claim 1 is characterized in that,
Above-mentioned broadcasting receiver comprises in inside:
Communication module, it receives broadcasting data, local advertising data and edit file and carries out agreement coupling and filtering from above-mentioned broadcast data transmission server and advertisement output Control Server;
Broadcasting data output control part, it is used for the output of control broadcasting data;
Advertisement editorial office, it substitutes the particular advertisement data in the ad data that comprises in the broadcast program with the local advertising data;
Broadcasting data recording portion, it records processing to broadcast program and ad data;
Data store, its editor who stores former ad data and local advertising data controls program;
Control part, it carries out following control,, receives the broadcast program information that includes ad data that is, receives local advertising data and edit file, in the respective advertisement zone local advertising data is edited and is exported.
7. commercials data outgoing management system according to claim 1 is characterized in that,
Above-mentioned advertisement output Control Server comprises in inside:
Communication module, it receives ad data and advertisement insertion information from stating the broadcast data transmission server, and to above-mentioned broadcasting receiver transmitting locally ad data and advertisement edit file;
Authentication processing portion, it receives the intrinsic numbering of above-mentioned broadcasting receiver and carries out authentication processing;
User's connection judgment portion, whether its broadcasting audiovisual by communicating to judge broadcasting receiver with above-mentioned broadcasting receiver and judges audiovisual channel information;
Local advertising management department, it is used for management local advertising data;
End message management department, it is used for the information of the above-mentioned broadcasting receiver of management;
Advertisement main information management department, it is used for managing advertisement master information;
The advertising expense actuarial department, it is used for actuarial along with correspondence is exported the expense that local advertising produces and the advertising expense that produces at every turn;
Database, its storage local advertising data, and storage is inserted information from the advertisement that above-mentioned broadcast data transmission server receives;
Control part, it generates the edit file that substitutes with the local advertising data for the non-commercial ad data that will comprise from the advertisement insertion information that above-mentioned broadcast data transmission server receives, and transmits to the broadcasting receiver of each department.
8. commercials data outgoing management system according to claim 1, it is characterized in that, above-mentioned advertisement output Control Server is arranged by the bid amount of money of corresponding each audiovisual part in proper order at the local advertising data of storing, if detect the zone that the enough local advertisings of energy substitute in the ad data that in broadcast program, comprises, just by the broadcast that puts in order.
9. a commercials data outgoing management method is characterized in that,
Comprise following process:
First process, advertisement output Control Server receives the local advertising data from advertiser's terminal;
Second process determines the broadcast of local advertising data in proper order;
The 3rd process, advertisement output Control Server receives advertisement from the broadcast data transmission server and inserts information;
The 4th process judges whether to exist the alternative information of the enough local advertisings of energy by advertisement insertion information;
The 5th process is to the edit file of the broadcasting receiver transmitting locally advertisement of each department;
The 6th process according to the edit file of corresponding local advertising, is carried out alternative combinations in the ad data zone of specific region with the local advertising data.
10. commercials data outgoing management method according to claim 9 is characterized in that, also comprises following process after above-mentioned the 6th process:
Broadcasting receiver is to the process of the audiovisual confirmation of advertisement output Control Server transmitting locally ad data;
The process of each user's of correspondence who produces along with audiovisual local advertising data award is provided.
11. commercials data outgoing management method according to claim 9 is characterized in that, in above-mentioned second process, decides the broadcast order of local advertising according to the bid amount of money of each audiovisual part.
12. commercials data outgoing management method according to claim 9 is characterized in that, also comprises following process after above-mentioned the 6th process:
Come process by each advertiser's actuarial advertising expense according to the bid amount of money of each audiovisual part of predefined local advertising data;
Pay the process of the part of advertising expense to broadcasting organization;
The process that the part of advertising expense is distributed as user's advertisement viewing cost.
13. commercials data outgoing management method according to claim 10 is characterized in that,
Provide the process of each user's of correspondence who produces along with audiovisual local advertising data award to comprise following process:
Give the process of advertisement recreation examination power;
Judge whether the process that participates in playing;
The process of playing;
Judge the process of recreation victory or defeat;
Under the situation that the appropriate level of recreation is won, judge whether to append other step of level;
Process to picture output accumulate funds;
When the appropriate level of recreation is lost, judge whether to use the process of freely being promoted to certificate;
Utilization freely is promoted to certificate and is elevated to the process that next rank is played.
14. commercials data outgoing management method according to claim 13 is characterized in that, the above-mentioned certificate of freely being promoted comprises:
Brand freely is promoted to certificate, and it is applicable to the recreation of corresponding brand;
All freely be promoted to certificate, it can be applicable to the recreation of all brands.
15. commercials data outgoing management method according to claim 13 is characterized in that, the above-mentioned certificate of freely being promoted can obtain by the process registering to obtain in the advertiser website and a certain process in the process of respective advertisement main web site shopping.
16. commercials data outgoing management method according to claim 14 is characterized in that, above-mentioned whole brands of freely being promoted to the enough specified quantities of certificate energy freely are promoted to the certificate exchange.
17. a commercials data outgoing management system is characterized in that,
Comprise:
The broadcast data transmission server, it is that media comprises ad data in interior broadcasting data and advertisement insertion information to each broadcasting receiver transmission with the broadcasting network, and inserts information to advertisement output Control Server transmission advertisement;
Advertisement output Control Server, it is from advertiser's terminal registration local advertising data, and to the broadcasting receiver transmission of each corresponding area;
Broadcasting receiver, it receives the broadcasting data and stores from above-mentioned broadcast data transmission server, receive broadcasting data and advertisement insertion information from above-mentioned broadcast data transmission server, and according to the alternative edit file of the advertisement that comprises in the advertisement insertion information, the local advertising data of storage are in advance edited the back automatically to the output of broadcasting outlet terminal.
18. commercials data outgoing management system according to claim 17 is characterized in that,
Above-mentioned broadcasting receiver comprises in inside:
Communication module, it receives broadcasting data, advertisement insertion information and local advertising data and carries out agreement coupling and filtering from above-mentioned broadcast data transmission server and advertisement output Control Server;
Broadcasting data output control part, it is used for the output of control broadcasting data;
Advertisement editorial office, it substitutes the particular advertisement data that contain the code information that can edit in the ad data that comprises in the broadcast program with the local advertising data;
Broadcasting data recording portion, it records processing to broadcast program and ad data;
Data store, its editor who stores former ad data and local advertising data controls program;
Control part, it carries out following control,, receives the broadcast program information that includes ad data that is, receives local advertising data and edit file, in the respective advertisement zone local advertising data is edited and is exported.
19. a commercials data outgoing management method is characterized in that,
Comprise following process:
First process, advertisement output Control Server receives the local advertising data from advertiser's terminal;
Second process determines the broadcast of local advertising data in proper order;
The 3rd process, local output Control Server is to the broadcasting receiver transmitting locally ad data of each department;
The 4th process, broadcasting receiver receives the local advertising data from advertisement output Control Server, receives broadcasting data and advertisement insertion information from the broadcast data transmission server;
The 5th process, broadcasting receiver judges whether to exist the alternative information of the enough local advertisings of energy by advertisement insertion information;
The 6th process, broadcasting receiver inserts information according to respective advertisement, carries out alternative combinations in the ad data zone that includes particular code with ad data.
20. commercials data outgoing management method according to claim 19 is characterized in that, in above-mentioned second process, decides the broadcast order of local advertising according to the ballot amount of money of corresponding each audiovisual part.
21. a commercials data outgoing management system is characterized in that,
Comprise:
The broadcast data transmission server, to be media with the broadcasting access network comprise ad data in interior broadcasting data to the broadcasting receiver transmission of each family for it;
Broadcasting receiver, it is retrieved the corporate advertising code and extracts from the broadcasting data that above-mentioned broadcast data transmission server will transmit, carry out the intrinsic numbering that corresponding SPID and broadcasting receiver were set and transmitted in automatic session, the copy ground ad data of asking effective corresponding enterprise by the internet according to the URL that stores in advance;
Advertisement output Control Server, it receives the local advertising request from a plurality of advertiser's terminals in advance, and under the state of the local ad data of registration, receive corporate advertising code and the intrinsic numbering of broadcasting receiver and the local frequency band of classifying from above-mentioned broadcasting receiver, extraction will be to the copy ground ad data of the corresponding enterprise of respective broadcast receiver transmission, and transmits to above-mentioned broadcasting receiver.
22. commercials data outgoing management system according to claim 21, it is characterized in that above-mentioned corporate advertising code is can be to the information of the corporate advertising of the inside of above-mentioned corporate advertising code output enterprise copy ground advertisement with for detection of the code information that goes out the advertisement that is what enterprise for expression.
23. commercials data outgoing management system according to claim 21 is characterized in that, above-mentioned corporate advertising code packages is contained in the broadcasting data of time point in the past, with before the main ad data of the corresponding enterprise of output, is received by above-mentioned broadcasting receiver.
24. commercials data outgoing management system according to claim 23, it is characterized in that, above-mentioned broadcasting outlet terminal is under the situation of wireless digital multimedia broadcast terminal, the enterprise's copy ground advertisement that outputs to this wireless digital multimedia broadcast terminal for and enterprise's copy sending advertisement in the corresponding area of current location of respective wireless digital multimedia broadcasting terminal, perhaps with enterprise's copy ground advertisement in everyone corresponding area, residence of respective wireless digital multimedia broadcasting terminal.
25. commercials data outgoing management system according to claim 23 is characterized in that, the copy ground advertisement of above-mentioned enterprise is the advertisement as the regional shop allied of the subordinate enterprise of corresponding enterprise.
26. commercials data outgoing management system according to claim 23, it is characterized in that, the copy ground advertisement of above-mentioned enterprise also comprises when exporting the copy ground advertisement of above-mentioned enterprise at the picture of above-mentioned broadcasting outlet terminal, compensates the information of cost at audiovisual people's audiovisual.
27. commercials data outgoing management system according to claim 23 is characterized in that,
Above-mentioned broadcasting receiver comprises in inside:
Communication module, its access broadcasting access network or internet and above-mentioned broadcast data transmission server and advertisement output Control Server are received and sent messages, and carry out agreement coupling and filtering;
Remote controller information acceptance division, it is used for receiving remote controller signal, and this remote controller signal receives request signal for generation of audiovisual people's local advertising, and produces audiovisual people's advertisement viewing confirmation signal;
The broadcasting output control part, it is from above-mentioned broadcast data transmission server receiving digital broadcast data, by above-mentioned broadcasting outlet terminal output;
Advertisement output information search part, it confirms ad data by the advertisement output information that retrieval comprises from the digital broadcast data bag that above-mentioned broadcast data transmission server receives;
Copy ground advertisement output control part, it will substitute with the main ad data of corresponding enterprise from the copy ground ad data of the enterprise of above-mentioned advertisement output Control Server transmission and change and export;
Data store, it stores the intrinsic code of above-mentioned broadcasting receiver, and the editor who stores corporate boss's ad data and local advertising data controls the path;
Control part, it carries out following control, namely, receive the request signal of exporting at local advertising by above-mentioned remote controller information acceptance division, drive above-mentioned advertisement output information search part, retrieval is also extracted the advertisement output information that comprises from the datacast data bag that above-mentioned broadcast data transmission server receives, connect session to above-mentioned advertisement output Control Server, and its advertisement output information carried out transmission process, will be that main ad data carries out picture output as the local advertising data change from the secondary advertisement of advertisement output Control Server transmission by above-mentioned copy ground advertisement output control part.
28. commercials data outgoing management system according to claim 27 is characterized in that, above-mentioned copy ground advertisement output control part is set to, and the affirmation local advertising is deleted corresponding sending advertisement data by after the audiovisual.
29. a commercials data outgoing management method is characterized in that,
Comprise following process:
First process, advertisement output Control Server receive from advertiser's terminal the main ad data that will substitute enterprise and output corresponding enterprise copy ground ad data and register;
Second process, broadcasting receiver receives the broadcasting data line output of going forward side by side from the broadcast data transmission server;
The 3rd process, broadcasting receiver monitor in the broadcasting data whether have the heading message that comprises with corporate advertising code form;
Intrinsic numbering and corporate advertising code that the 4th process, above-mentioned broadcasting receiver will be stored in its inner broadcasting receiver transmit to advertisement output Control Server;
The 5th process, above-mentioned advertisement output Control Server comes local frequency band is classified to set in the area at respective broadcast receiver place by the intrinsic numbering of above-mentioned broadcasting receiver, extracts copy ground ad data with the corresponding enterprise that stores in advance with the mode of corresponding corporate advertising code matches by above-mentioned corporate advertising code;
The 6th process, above-mentioned advertisement output Control Server transmits the copy ground ad data of corresponding enterprise to above-mentioned broadcasting receiver;
The 7th process, above-mentioned broadcasting receiver substitutes the respective copies ground ad data line output of going forward side by side with the main ad data of corresponding enterprise;
The 8th process, in the process that corresponding local advertising data are being exported, above-mentioned broadcasting receiver monitors whether detect the broadcast program code;
The 9th process is put program and is begun if above-mentioned broadcasting receiver detects broadcasting, just ends the output of corresponding local advertising data.
30. commercials data outgoing management method according to claim 29, it is characterized in that, in above-mentioned the 3rd process, broadcasting receiver is judged and can be substituted the go forward side by side corporate advertising Data Detection of line output of local advertising data by being included in the corporate advertising code of broadcasting in the data.
31. commercials data outgoing management method according to claim 29 is characterized in that,
Above-mentioned the 7th process comprises following process:
Above-mentioned broadcasting receiver judges whether to have applied audiovisual confirmation signal at the local advertising data from remote controller;
Above-mentioned broadcasting receiver together transmits the intrinsic numbering of audiovisual confirmation signal and broadcasting receiver to above-mentioned advertisement output Control Server:
Above-mentioned advertisement output Control Server upgrades the aggregate value method of weighting gold to carrying out add operation according to the long-pending gold of giving from the audiovisual confirmation signal of above-mentioned broadcasting receiver transmission;
Above-mentioned advertisement output Control Server judges whether corresponding audiovisual people satisfies the terms of payment that can obtain the aggregate value method of weighting gold that will pay.
32. commercials data outgoing management method according to claim 31, it is characterized in that, above-mentioned local advertising data audiovisual confirmation signal is by being made broadcasting receiver can detect the audiovisual confirmation signal at the local advertising data by the key signals of above-mentioned remote controller and the predefined remote controller of above-mentioned broadcasting receiver identification mode.
33. commercials data outgoing management method according to claim 31, it is characterized in that, the condition that is used for payment aggregate value method of weighting gold is configured to, paying draws lots in real time by way of drawing lots at random selects the people that gets the winning number in a bond, and perhaps buys the situation of product of corresponding sending advertisement producer or the situation of winning is paid in reservation in movable game.
34. commercials data outgoing management method according to claim 31 is characterized in that, the time point according to producing the audiovisual confirmation signal makes the ratio of payment there are differences.
35. a commercials data outgoing management method is characterized in that,
Comprise following process:
First process receives for the bid information of selecting local advertising by each department and classification;
Second process is elected upper bidder's advertisement as the acceptance of the bid advertisement;
The 3rd process, advertisement output Control Server in corresponding local advertising match advertisements producer title, want the regional information of advertisement and register;
The 4th process, broadcasting receiver receive the broadcasting data and come to export by the broadcasting outlet terminal;
Whether the 5th process exists the heading message that allows the code of time code or non-cooperative enterprise at local advertising in the above-mentioned broadcast reception machine testing broadcasting data;
The 6th process, above-mentioned broadcasting receiver will be stored in the intrinsic numbering of its inner terminal and corresponding local advertising and allow the code of time code or non-cooperation enterprises and institutions to the transmission of advertisement output Control Server;
The 7th process, above-mentioned advertisement output Control Server is classified to the area at respective broadcast receiver place by the intrinsic numbering of above-mentioned broadcasting receiver and is set local frequency band, extracts the local advertising data of corresponding area;
The 8th process, above-mentioned advertisement output Control Server transmits corresponding local advertising data to above-mentioned broadcasting receiver;
The 9th process, above-mentioned broadcasting receiver substitutes and output with the local advertising data;
The tenth process, in the process of the corresponding local advertising data of output, above-mentioned broadcasting receiver monitors whether detect the broadcast program code;
The 11 process begins if above-mentioned broadcasting receiver detects broadcast program, just ends the output of corresponding local advertising data.
36. commercials data outgoing management method according to claim 35 is characterized in that, before above-mentioned first process, also comprises following process:
The broadcast data transmission server makes and comprises SPID in the target information of broadcast program and local advertising allows time code information.
37. commercials data outgoing management method according to claim 35 is characterized in that above-mentioned local advertising data are only exported the subregion at the former ad data that will output to picture.
38. commercials data outgoing management method according to claim 35, it is characterized in that, can preestablish above-mentioned local advertising data, make above-mentioned local advertising data become in the cooperative advertising data that will export in the output of the subregion of the former ad data of picture.
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