CN105392043A - Method and device for configuring interactive information of interactive television system - Google Patents
Method and device for configuring interactive information of interactive television system Download PDFInfo
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- CN105392043A CN105392043A CN201510821506.3A CN201510821506A CN105392043A CN 105392043 A CN105392043 A CN 105392043A CN 201510821506 A CN201510821506 A CN 201510821506A CN 105392043 A CN105392043 A CN 105392043A
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- interactive
- information
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- attribute
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Classifications
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/475—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
- H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
- H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
- H04N21/4316—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/435—Processing of additional data, e.g. decrypting of additional data, reconstructing software from modules extracted from the transport stream
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/466—Learning process for intelligent management, e.g. learning user preferences for recommending movies
- H04N21/4667—Processing of monitored end-user data, e.g. trend analysis based on the log file of viewer selections
Abstract
The invention discloses a method and device for configuring interactive information of an interactive television system, and is used for pushing suitable interactive information to users in a targeted manner according to feature information of the users, so as to attract the users to use mobile terminals to participate in interaction of a television program. The method includes the steps of: obtaining population attribute information of an interactive television program; configuring an interest attribute of interactive information according to the population attribute information of the interactive television program; and configuring interactive information according to the interest attribute. The method and device for configuring the interactive information of the interactive television system determine the interest attribute of the interactive information configured for the interactive television program by obtaining the population attribute information of the interactive television program, thereby pushing suitable interactive information to the users in a targeted manner. The enthusiasm of user participation in an interaction item is improved. For a watching population of the television program, in a video playing process of the television, the users are conveniently attracted to participate in watching and interaction of the video played by the television, the audience rating of the television program is improved, and interactivity and visual experience of user participation are enhanced.
Description
Technical field
The present invention relates to Internet technical field, particularly a kind of interactive television system configures method and the device of interactive information.
Background technology
Existing radio data system, it is unidirectional that business provides, and user is merely able to passive acceptance, and from user's practical operation, live just support enters broadcasting, exits the simple operationss such as broadcasting, switching channels.The arrangement of time of TV programme is fixed, and user can only enjoy specific service in the time of specifying.
Along with the development of development of Mobile Internet technology, mobile terminal, such as, the popularity rate of mobile phone is very high, and user appreciates the content of multimedia on the Internet by mobile terminal, thus has influence on the rating of broadcast television service.
In the process of televising video, attract user in conjunction with the function of mobile terminal, rating and the interaction of video of participating in televising is a direction of Polarizations for Target Discrimination in Clutter, how according to the characteristic information of user, the interactive information adapted is pushed pointedly to user, to attract user to utilize mobile terminal to participate in the interaction of TV programme, it is a problem demanding prompt solution.
Summary of the invention
The invention provides method and the device of a kind of interactive television system configuration interactive information, in order to the characteristic information according to user, push the interactive information adapted pointedly to user, utilize mobile terminal to participate in the interaction of TV programme to attract user.
The invention provides the method for a kind of interactive television system configuration interactive information, comprising: the crowd's attribute information obtaining interactive TV program; According to crowd's attribute information of described interactive TV program, configure the interest attribute of the interactive information of described interactive TV program; According to described interest attribute, configure the interactive information of described interactive TV program.
Wherein, described crowd's attribute information according to described interactive TV program, configure the interest attribute of the interactive information of described interactive TV program, comprising: the interest attribute by the interest attribute configuration of described interactive TV program interactive information being the crowd's attribute information for described interactive TV program.
Wherein, described crowd's attribute information according to described interactive TV program, configure the interest attribute of the interactive information of described interactive TV program, comprising: the interest attribute by the interest attribute configuration of described interactive TV program interactive information being non-crowd's attribute information for described interactive TV program.
Wherein, described crowd's attribute information according to described interactive TV program, configure the interest attribute of the interactive information of described interactive TV program, comprising: be the second interest attribute at least comprising the first interest attribute for crowd's attribute information of described interactive TV program and non-crowd's attribute information for described interactive TV program by the interest attribute configuration of described interactive TV program interactive information.
Wherein, the described interest attribute configuration by described interactive TV program interactive information is at least comprise for after the first interest attribute of crowd's attribute information of described interactive TV program and the second interest attribute of non-crowd's attribute information for described interactive TV program, also comprise: according to predetermined rule, for described interactive TV program configuration pin is to the interactive information of the first interest attribute and the interactive information for the second interest attribute.
The present invention also provides a kind of interactive television system to configure the device of interactive information, comprising: programme attribute module, for obtaining crowd's attribute information of interactive TV program; First configuration module, for the crowd's attribute information according to described interactive TV program, configures the interest attribute of the interactive information of described interactive TV program; Second configuration module, for according to described interest attribute, configures the interactive information of described interactive TV program.
Wherein, described first configuration module comprises: the first dispensing unit, for by the interest attribute configuration of described interactive TV program interactive information being the interest attribute of the crowd's attribute information for described interactive TV program.
Wherein, described first configuration module comprises: the second dispensing unit, for by the interest attribute configuration of described interactive TV program interactive information being the interest attribute of non-crowd's attribute information for described interactive TV program.
Wherein, described first configuration module comprises: the 3rd dispensing unit, for by the interest attribute configuration of described interactive TV program interactive information being the second interest attribute at least comprising the first interest attribute for crowd's attribute information of described interactive TV program and non-crowd's attribute information for described interactive TV program.
Wherein, described second configuration module also for according to predetermined rule, for described interactive TV program configuration pin is to the interactive information of the first interest attribute and the interactive information for the second interest attribute.
The present invention is by obtaining crowd's attribute information of interactive TV program, and according to crowd's attribute information of interactive TV program, be defined as the interest attribute of the interactive information that interactive TV program configures, thus according to the specific features information of user, push the interactive information adapted pointedly to user, utilize mobile terminal to participate in the interaction of TV programme to attract user.Improve the enthusiasm that user participates in interactive project.Be convenient to the rating crowd of TV programme in the process of televising video, attract user to participate in televising the rating of video with interactive, improve the audience ratings of TV programme, and enhance the interactive and visual experience that user participates in.
Other features and advantages of the present invention will be set forth in the following description, and, partly become apparent from specification, or understand by implementing the present invention.Object of the present invention and other advantages realize by structure specifically noted in write specification, claims and accompanying drawing and obtain.
Below by drawings and Examples, technical scheme of the present invention is described in further detail.
Accompanying drawing explanation
Accompanying drawing is used to provide a further understanding of the present invention, and forms a part for specification, together with embodiments of the present invention for explaining the present invention, is not construed as limiting the invention.In the accompanying drawings:
The schematic flow sheet of the method for a kind of interactive television system configuration interactive information that Fig. 1 provides for the embodiment of the present invention.
Fig. 2 is the schematic diagram of television video of being added to by interactive signal.
The theory structure schematic diagram of the device of a kind of interactive television system configuration interactive information that Fig. 3 provides for the embodiment of the present invention.
Embodiment
Below in conjunction with accompanying drawing, the preferred embodiments of the present invention are described, should be appreciated that preferred embodiment described herein is only for instruction and explanation of the present invention, is not intended to limit the present invention.
The embodiment of the present invention provides a kind of interactive television system to configure the method for interactive information, see Fig. 1, comprising:
S100 obtains crowd's attribute information of interactive TV program;
In interactive television system of the present invention, by interactive information is configured on television video picture, makes user when watching TV video, the interaction of TV programme can be participated in.See Fig. 2, during venues for football are relayed, at the interactive event that the upper left side of video is provided by Nike sponsor, user utilizes mobile phone terminal, also can use any communicating terminal, mobile phone screen shown in Figure 2, participates in the interaction of television video.
According to the program characteristics of interactive TV program, determine crowd's attribute information of interactive TV program.Such as, the crowd's attribute information for teen-age TV programme is teenager, and the crowd's attribute information for the TV programme in old age is old, and crowd's attribute information of hot broadcast play is teenager, the prime of life and old age.
S200, according to crowd's attribute information of described interactive TV program, configures the interest attribute of the interactive information of described interactive TV program;
According to crowd's attribute information of described interactive TV program, configure the interest attribute of the interactive information of described interactive TV program, such as, crowd's attribute information of hot broadcast play is teenager, the prime of life and old age.
S200, according to described interest attribute, configures the interactive information of described interactive TV program.
According to described interest attribute, configure the interactive information of described interactive TV program.Such as, crowd's attribute information of hot broadcast play is teenager, the prime of life and old age, and for described interactive TV program at least configures 3 interactive informations, the interest attribute of described interactive information is respectively for teenager, the prime of life and old age.
Preferably, described crowd's attribute information according to described interactive TV program, configure the interest attribute of the interactive information of described interactive TV program, comprising: the interest attribute by the interest attribute configuration of described interactive TV program interactive information being the crowd's attribute information for described interactive TV program.
Preferably, described crowd's attribute information according to described interactive TV program, configure the interest attribute of the interactive information of described interactive TV program, comprising: the interest attribute by the interest attribute configuration of described interactive TV program interactive information being non-crowd's attribute information for described interactive TV program.
Preferably, described crowd's attribute information according to described interactive TV program, configure the interest attribute of the interactive information of described interactive TV program, comprising: be the second interest attribute at least comprising the first interest attribute for crowd's attribute information of described interactive TV program and non-crowd's attribute information for described interactive TV program by the interest attribute configuration of described interactive TV program interactive information.
Preferably, according to predetermined rule, for described interactive TV program configuration pin is to the interactive information of the first interest attribute and the interactive information for the second interest attribute.
Interactive enthusiasm is participated in for attracting the crowd in crowd's attribute information of non-described interactive TV program, for this part crowd, a certain proportion of interactive information is set, such as, for the interest of the crowd in crowd's attribute information of non-described interactive TV program, for described interactive TV program configured number accounts for the interactive information of 20%.
The method that the embodiment of the present invention provides is by obtaining crowd's attribute information of interactive TV program, and according to crowd's attribute information of interactive TV program, be defined as the interest attribute of the interactive information that interactive TV program configures, thus according to the specific features information of user, push the interactive information adapted pointedly to user, utilize mobile terminal to participate in the interaction of TV programme to attract user.Improve the enthusiasm that user participates in interactive project.Be convenient to the rating crowd of TV programme in the process of televising video, attract user to participate in televising the rating of video with interactive, improve the audience ratings of TV programme, and enhance the interactive and visual experience that user participates in.
The embodiment of the present invention also provides a kind of interactive television system to configure the device of interactive information, see Fig. 3, comprising: programme attribute module 31, for obtaining crowd's attribute information of interactive TV program; First configuration module 32, for the crowd's attribute information according to described interactive TV program, configures the interest attribute of the interactive information of described interactive TV program; Second configuration module 33, for according to described interest attribute, configures the interactive information of described interactive TV program.
Preferably, the first configuration module 32 comprises: the first dispensing unit, for by the interest attribute configuration of described interactive TV program interactive information being the interest attribute of the crowd's attribute information for described interactive TV program.
Preferably, the first configuration module 32 comprises: the second dispensing unit, for by the interest attribute configuration of described interactive TV program interactive information being the interest attribute of non-crowd's attribute information for described interactive TV program.
Preferably, first configuration module 32 comprises: the 3rd dispensing unit, for by the interest attribute configuration of described interactive TV program interactive information being the second interest attribute at least comprising the first interest attribute for crowd's attribute information of described interactive TV program and non-crowd's attribute information for described interactive TV program.
Preferably, the second configuration module 33 also for according to predetermined rule, for described interactive TV program configuration pin is to the interactive information of the first interest attribute and the interactive information for the second interest attribute.
The present embodiment is the device embodiment of corresponding said method embodiment, specifically implements see foregoing description, at this, repeats no more.
The device that the embodiment of the present invention provides is by obtaining crowd's attribute information of interactive TV program, and according to crowd's attribute information of interactive TV program, be defined as the interest attribute of the interactive information that interactive TV program configures, thus according to the specific features information of user, push the interactive information adapted pointedly to user, utilize mobile terminal to participate in the interaction of TV programme to attract user.Improve the enthusiasm that user participates in interactive project.Be convenient to the rating crowd of TV programme in the process of televising video, attract user to participate in televising the rating of video with interactive, improve the audience ratings of TV programme, and enhance the interactive and visual experience that user participates in.
Those skilled in the art should understand, embodiments of the invention can be provided as method, system or computer program.Therefore, the present invention can adopt the form of complete hardware embodiment, completely software implementation or the embodiment in conjunction with software and hardware aspect.And the present invention can adopt in one or more form wherein including the upper computer program implemented of computer-usable storage medium (including but not limited to magnetic disc store and optical memory etc.) of computer usable program code.
The present invention describes with reference to according to the flow chart of the method for the embodiment of the present invention, equipment (system) and computer program and/or block diagram.Should understand can by the combination of the flow process in each flow process in computer program instructions realization flow figure and/or block diagram and/or square frame and flow chart and/or block diagram and/or square frame.These computer program instructions can being provided to the processor of all-purpose computer, special-purpose computer, Embedded Processor or other programmable data processing device to produce a machine, making the instruction performed by the processor of computer or other programmable data processing device produce device for realizing the function of specifying in flow chart flow process or multiple flow process and/or block diagram square frame or multiple square frame.
These computer program instructions also can be stored in can in the computer-readable memory that works in a specific way of vectoring computer or other programmable data processing device, the instruction making to be stored in this computer-readable memory produces the manufacture comprising command device, and this command device realizes the function of specifying in flow chart flow process or multiple flow process and/or block diagram square frame or multiple square frame.
These computer program instructions also can be loaded in computer or other programmable data processing device, make on computer or other programmable devices, to perform sequence of operations step to produce computer implemented process, thus the instruction performed on computer or other programmable devices is provided for the step realizing the function of specifying in flow chart flow process or multiple flow process and/or block diagram square frame or multiple square frame.
Obviously, those skilled in the art can carry out various change and modification to the present invention and not depart from the spirit and scope of the present invention.Like this, if these amendments of the present invention and modification belong within the scope of the claims in the present invention and equivalent technologies thereof, then the present invention is also intended to comprise these change and modification.
Claims (10)
1. a method for interactive television system configuration interactive information, is characterized in that, comprising:
Obtain crowd's attribute information of interactive TV program;
According to crowd's attribute information of described interactive TV program, configure the interest attribute of the interactive information of described interactive TV program;
According to described interest attribute, configure the interactive information of described interactive TV program.
2. the method for claim 1, is characterized in that, described crowd's attribute information according to described interactive TV program, configures the interest attribute of the interactive information of described interactive TV program, comprising:
By the interest attribute that the interest attribute configuration of described interactive TV program interactive information is the crowd's attribute information for described interactive TV program.
3. the method for claim 1, is characterized in that, described crowd's attribute information according to described interactive TV program, configures the interest attribute of the interactive information of described interactive TV program, comprising:
It is the interest attribute of non-crowd's attribute information for described interactive TV program by the interest attribute configuration of described interactive TV program interactive information.
4. the method for claim 1, is characterized in that, described crowd's attribute information according to described interactive TV program, configures the interest attribute of the interactive information of described interactive TV program, comprising:
It is the second interest attribute at least comprising the first interest attribute for crowd's attribute information of described interactive TV program and non-crowd's attribute information for described interactive TV program by the interest attribute configuration of described interactive TV program interactive information.
5. method as claimed in claim 4, it is characterized in that, the described interest attribute configuration by described interactive TV program interactive information is at least comprise for after the first interest attribute of crowd's attribute information of described interactive TV program and the second interest attribute of non-crowd's attribute information for described interactive TV program, also comprises:
According to predetermined rule, for described interactive TV program configuration pin is to the interactive information of the first interest attribute and the interactive information for the second interest attribute.
6. a device for interactive television system configuration interactive information, is characterized in that, comprising:
Programme attribute module, for obtaining crowd's attribute information of interactive TV program;
First configuration module, for the crowd's attribute information according to described interactive TV program, configures the interest attribute of the interactive information of described interactive TV program;
Second configuration module, for according to described interest attribute, configures the interactive information of described interactive TV program.
7. device as claimed in claim 6, it is characterized in that, described first configuration module comprises:
First dispensing unit, for by the interest attribute configuration of described interactive TV program interactive information being the interest attribute of the crowd's attribute information for described interactive TV program.
8. device as claimed in claim 6, it is characterized in that, described first configuration module comprises:
Second dispensing unit, for by the interest attribute configuration of described interactive TV program interactive information being the interest attribute of non-crowd's attribute information for described interactive TV program.
9. device as claimed in claim 6, it is characterized in that, described first configuration module comprises:
3rd dispensing unit, for by the interest attribute configuration of described interactive TV program interactive information being the second interest attribute at least comprising the first interest attribute for crowd's attribute information of described interactive TV program and non-crowd's attribute information for described interactive TV program.
10. device as claimed in claim 9, is characterized in that, described second configuration module also for according to predetermined rule, for described interactive TV program configuration pin is to the interactive information of the first interest attribute and the interactive information for the second interest attribute.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510821506.3A CN105392043A (en) | 2015-11-24 | 2015-11-24 | Method and device for configuring interactive information of interactive television system |
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| Application Number | Priority Date | Filing Date | Title |
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| CN201510821506.3A CN105392043A (en) | 2015-11-24 | 2015-11-24 | Method and device for configuring interactive information of interactive television system |
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| CN105392043A true CN105392043A (en) | 2016-03-09 |
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| CN201510821506.3A Pending CN105392043A (en) | 2015-11-24 | 2015-11-24 | Method and device for configuring interactive information of interactive television system |
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