CN101996372A - Advertisement play system and method - Google Patents
Advertisement play system and method Download PDFInfo
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- CN101996372A CN101996372A CN2009101664598A CN200910166459A CN101996372A CN 101996372 A CN101996372 A CN 101996372A CN 2009101664598 A CN2009101664598 A CN 2009101664598A CN 200910166459 A CN200910166459 A CN 200910166459A CN 101996372 A CN101996372 A CN 101996372A
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Abstract
The invention discloses an advertisement play system and method which are used for playing advertisements by play equipment. The play equipment reports the equipment information to the advertisement play system, and when the advertisement play system judges that the equipment information corresponds to an advertisement to be provided according to the equipment information, a corresponding relationship is established; the advertisement play sequencing is performed according to the corresponding relationship; and the sequenced advertisements are sent to the play equipment so that the play equipment plays the advertisements. Therefore, the invention realizes the aim of effectively updating advertisements for the play equipment.
Description
Technical field
The present invention relates to a kind of advertisement broadcasting system and method, more in detail, is a kind of advertisement broadcasting system and method in order to the advertisement of controls playing device plays.
Background technology
The multimedia advertising content that existing playback equipment is play is pre-configured in this playback equipment mostly, and the ad content that therefore can't effectively carry out this playback equipment upgrades.Moreover, also can't provide advertisement with Group transmit mode at a plurality of playback equipments, especially for the playback equipment that is positioned at zones of different or position, more increase the difficulty that advertisement is upgraded.
In addition, because the relevant informations such as hardware state of this playback equipment can't offer the advertisement supplier immediately and know, therefore make this advertisement supplier also can't carry out keyholed back plate, thereby can't tackle the region of this playback equipment and the broadcast service of feature advertisement is provided this playback equipment.
Therefore, how to propose a kind of advertisement broadcasting system and method, can tackle the status information of playback equipment and carry out the ad content renewal, and promote the effect that advertisement is broadcast, real in needing the problem of solution at present badly.
Summary of the invention
For solving the disappearance of above-mentioned prior art, the invention provides a kind of advertisement broadcasting system and method, the status information that can obtain playback equipment is to provide correspondent advertisement.
For reaching above-mentioned and other purpose, the invention provides a kind of advertisement broadcasting system and method.Advertisement broadcasting system of the present invention is used for the playback equipment playing advertisements, and this advertisement broadcasting system comprises at least: the facility information storage vault, in order to the facility information of storing and playing back equipment repayment; Ad repository is in order to store advertisement; Whether judge module has correspondent advertisement in order to facility information and this ad repository of judging this facility information storage vault, to set up corresponding relation with at least one this advertisement of this ad repository; And order module, carry out the broadcast ordering of advertisement in order to the corresponding relation of setting up according to this judge module, and the advertisement that ordering is finished is carried out ad playing to being sent to playback equipment for playback equipment.
The advertisement broadcasting system of advertisement broadcasting method of the present invention for the playback equipment playing advertisements, this advertisement broadcasting method may further comprise the steps at least: (1) makes this playback equipment repayment facility information to this advertisement broadcasting system; (2) this advertisement broadcasting system according to this facility information judge this facility information with the advertisement desiring to provide corresponding, then set up corresponding relation; And (3) this advertisement broadcasting system carries out the ad playing ordering according to the corresponding relation of being set up, and the advertisement that ordering is finished is sent to playback equipment, carries out ad playing for playback equipment.
Therefore, utilize advertisement broadcasting system of the present invention and method, can reach the processing that facility information repayment, advertisement broadcasting and ad content upgrade, and a plurality of playback equipments can provide advertisement by Group transmit mode, make the advertisement renewal of the playback equipment that is positioned at zones of different or position more easy, the region according to playback equipment provides the correspondent advertisement content simultaneously.
Description of drawings
Fig. 1 is the basic framework block diagram of advertisement broadcasting system of the present invention.
Fig. 2 is the schematic flow sheet of advertisement broadcasting method of the present invention.
Fig. 3 is the schematic flow sheet of another embodiment of advertisement broadcasting method of the present invention.
Fig. 4 is the schematic flow sheet of another embodiment again of advertisement broadcasting method of the present invention.
The main element symbol description
1 advertisement broadcasting system
11 facility information storage vaults
13 ad repository
14 judge modules
15 order module
2 playback equipments
3 advertisers
4 radio base stations
5 radio satellite systems
S20 to S22 step
S30 to S32 step
S40 to S41 step
Embodiment
Below with particular specific embodiment explanation embodiments of the present invention, those skilled in the art can understand other advantage of the present invention and effect easily by the content that this instructions disclosed.The present invention is also implemented or is used with other different specific embodiments, and therefore, the every details in this instructions is also based on different viewpoint and application, must carry out various modifications and change not deviating under the spirit of the present invention.
See also Fig. 1, in order to the basic framework block diagram of advertisement broadcasting system of the present invention to be described.As shown in the figure, advertisement broadcasting system 1 of the present invention makes playback equipment 2 broadcast the advertisement that advertiser 3 is provided, and this playback equipment 2 for example is arranged at the advertisement plate or the display on ground such as bus, rapid transit railway carriage or station, and this advertisement broadcasting system 1 has facility information storage vault 11, ad repository 13, judge module 14 and order module 15.
This facility information storage vault 11 is in order to store the facility information that this playback equipment 2 is repaid, this facility information can be EIC equipment identification code information, the equipment temporal information, device location information, ad playing statistical information or equipment ad content store information, particularly, program (being illustrated at this) is broadcast in these playback equipment 2 built-in advertisements, broadcast program by this advertisement thus and send the facility information of local terminal to this advertisement broadcasting system 1 with wired or wireless network technology and stored, make this advertisement broadcasting system 1 utilize this facility information that stores that playback equipment 2 is carried out advertisement and upgrade.
This ad repository 13 is in order to store a plurality of advertisements.
Whether judge module 14 has matching relationship with the stored advertisement of this ad repository 13 in order to the facility information of judging this facility information storage vault 11, to set up corresponding relation with at least one this advertisement of this ad repository 13.For example, when facility information is a device location information, and this device location information railway station, the Taibei for example, then judge module 14 can comprise and related advertisements such as railway station, the Taibei or new preceding shop, light general merchandise station from the advertisement that this ad repository 13 obtained and set up corresponding relation.
The corresponding relation that order module 15 is set up according to this judge module 14 carries out the ad playing ordering, and the advertisement that the transmission ordering is finished is carried out ad playing to this playback equipment 2 for this playback equipment 2.
See also Fig. 2, in order to the schematic flow sheet of advertisement broadcasting method of the present invention to be described.This advertisement broadcasting method is applied to the advertisement broadcasting system, Website server for example, the advertisement of being broadcasted by this advertisement broadcasting system update playing equipment.As shown in the figure, execution in step S20 at first, the facility information that the playback equipment repayment is write down then proceeds to step S21 to the advertisement broadcasting system.
In this step S21, this advertisement broadcasting system is according to this facility information, and acquisition and corresponding at least one advertisement of this facility information to set up corresponding relation, then proceed to step S22 from ad repository.
In this step S22, this advertisement broadcasting system sorts according to the broadcast that the corresponding relation of being set up carries out advertisement, and this advertisement that ordering is finished is reached this playback equipment, carries out ad playing for this playback equipment, finishes the renewal of advertisement thus simultaneously.
See also Fig. 3, be the schematic flow sheet of another embodiment of advertisement broadcasting method of the present invention.The advertisement broadcasting method of present embodiment is that EIC equipment identification code information, equipment ad content store information and ad playing statistical information further propose explanation with the facility information.As shown in the figure, at first, execution in step S30, playback equipment is reported to the advertisement broadcasting system with EIC equipment identification code information, equipment ad content store information and ad playing statistical information, then proceeds to step S31.
In this step S31, this advertisement broadcasting system counts the number of ads and the content demand of this playback equipment according to this EIC equipment identification code information, this equipment ad content store information and ad playing statistical information, this equipment ad content store information is meant and is stated from advertisement stored in this playback equipment down, this ad playing statistical information is meant the number of times that advertisement is played, also be, this playback equipment is when playing pre-determined advertisement, write down the number of times that this pre-determined advertisement is played, basis for estimation to handle as follow-up l then proceeds to step S32.
In this step S32, this advertisement broadcasting system is according to this number of ads that counts and content demand, correspondent advertisement is provided, and this advertisement is sent to this playback equipment, for example, known certain advertisement has been play repeatedly in the given time, and the renewal of advertisement and the ordering of advertisement are finished in promptly replaceable this advertisement thus.
From the above, the advertisement broadcasting method of present embodiment can be for this advertisement broadcasting system according to this equipment ad content store information, calculate following required want advertisement, and the broadcast information of the advertisement of having been play or not play by playback equipment repayment is given the advertisement broadcasting system, make this advertisement broadcasting system effectively grasp the broadcast state of this playback equipment, and the foundation of upgrading as ad content, can avoid the high advertisement of replay rate repeatedly to be play thus, the situation that perhaps a certain advertisement is not played by this playback equipment.
Moreover, also can download specific advertisement by the advertisement broadcasting method of present embodiment is play for this playback equipment, for example, according to this EIC equipment identification code information as can be known playback equipment be positioned at the hypermarket, then provide this playback equipment relevant for full 2000 yuan of sales promotion downloads ad of sending 200 yuan; If according to this EIC equipment identification code information as can be known another playback equipment be positioned at Taibei municipal government, then this advertisement broadcasting system will provide this playback equipment relevant for the pre-preventing advertising of H1N1, yet, this advertisement broadcasting system also learns that according to this equipment ad content store information this sales promotion downloads ad or the pre-preventing advertising of H1N1 have been stored in this playback equipment in the lump, then no longer carries out download action.
See also Fig. 4, be the schematic flow sheet of another embodiment again of advertisement broadcasting method of the present invention.The advertisement broadcasting method of present embodiment is that device location information further proposes explanation with the facility information.As shown in the figure, execution in step S40 at first, playback equipment is reported to the advertisement broadcasting system with device location information, this advertisement broadcasting system provides suitable Instant Ads according to zone that lists in this device location information or position, what further propose explanation is, the playback equipment of present embodiment is for for example being located at the advertisement play back device (being illustrated at this) on the bus, and this playback equipment 2 can be by GPS location technology (promptly receiving the satellite-signal that radio satellite system 5 is sent) or for example mobile communication technology (promptly pass to radio base station 4 ditches and obtain cell ID) is obtained this device location information and this advertisement broadcasting system is given in repayment, this advertisement broadcasting system is provided and this device location information correspondent advertisement, for example bus travels to Baoqing road, Taibei city, make the playback equipment that is arranged at this bus transmit the geography information relevant to this advertisement broadcasting system with Baoqing road, Taibei city, and this advertisement broadcasting system can provide the Far East general merchandise that for example is positioned on Baoqing road, Taibei city, Xi Menjieyun station or with Baoqing road, Taibei city on the relevant advertising message in adjacent commercial circle (for example west door raised path between farm fields commercial circle), then proceed to step S41.
In this step S41, this advertisement broadcasting system transmits this Instant Ads to carry out this Instant Ads insertion and plays to this playback equipment.
Therefore, advertisement broadcasting method of the present invention can provide Instant Ads to this playback equipment by the device location information that playback equipment is repaid, and a kind of related advertisement update mode of advertisement and site that makes is provided thus.
Moreover, by the device location information that this playback equipment provided, this advertisement broadcasting system 1 also can provide the processing of instant character horse race lamp, particularly, this advertisement broadcasting system can calculate this playback equipment according to the device location information of being repaid and arrive the time that presumptive area or position should spend, and transmit this time that calculates and in order to provide instant character information that the instant character horse race lamp handles to this playback equipment, for this playback equipment should the time as the foundation of timing, beginning to carry out displaying the play of instant character information, and optionally together play with advertisement reaching this time.
In addition, among the another embodiment of advertisement broadcasting method of the present invention, the facility information that this playback equipment provided also can comprise this device location information and equipment temporal information, so that in good time ad content to be provided, for example, if the equipment temporal information of this playback equipment is about 6 of afternoons, then provide diet relevant advertisements content to this playback equipment 2 by this advertisement broadcasting system 1.
In sum, advertisement broadcasting system of the present invention and method can reach the purpose that ad content upgrades and advertisement is broadcast according to the facility information that playback equipment is repaid.
The foregoing description is illustrative principle of the present invention, characteristics and effect thereof only, is not in order to limiting the category of implementing of the present invention, and any those skilled in the art all can be under spirit of the present invention and category, and the foregoing description is modified and changed.The disclosed content of any utilization and the effect finished changes and modify all still should be claim and contains.Therefore, the scope of the present invention should be listed as claim.
Claims (17)
1. an advertisement broadcasting system in order to the advertisement of controls playing device plays, is characterized in that, this advertisement broadcasting system comprises:
The facility information storage vault, the facility information of repaying in order to storing and playing back equipment;
Ad repository is in order to store advertisement;
Whether judge module has correspondent advertisement in order to facility information and this ad repository of judging this facility information storage vault, to set up corresponding relation with at least one this advertisement of this ad repository; And
Order module, the corresponding relation of setting up according to this judge module carries out the ad playing ordering, and the advertisement that ordering is finished is sent to playback equipment, carries out ad playing for playback equipment.
2. advertisement broadcasting system according to claim 1, it is characterized in that, program is broadcast in the built-in advertisement of this playback equipment, broadcasts program by this advertisement and with wired or wireless network technology this facility information is sent to this advertisement broadcasting platform and is stored in this facility information storage vault.
3. advertisement broadcasting system according to claim 1 is characterized in that, this facility information is EIC equipment identification code information, equipment temporal information, device location information, ad playing statistical information or equipment ad content store information.
4. advertisement broadcasting system according to claim 1 is characterized in that, the facility information that this playback equipment is repaid is a device location information, and this device location information utilizes GPS location technology or mobile communication technology to obtain.
5. advertisement broadcasting system according to claim 4, it is characterized in that, this order module is in conjunction with this EIC equipment identification code information and by this GPS location technology or the obtained device location information of mobile communication technology, to sort out and this playback equipment region or position correspondent advertisement.
6. advertisement broadcasting system according to claim 1, it is characterized in that, the facility information that this playback equipment is repaid is equipment temporal information and device location information, this device location information utilizes GPS location technology or mobile communication technology to obtain, this order module is according to this equipment temporal information and this device location information, with sort out this playback equipment in the given time and with this playback equipment region or position correspondent advertisement.
7. according to claim 5 or 6 described advertisement broadcasting systems, it is characterized in that this order module provides related words information to be shown according to the zone or the position at this playback equipment place.
8. advertisement broadcasting system according to claim 1, it is characterized in that, the facility information that this playback equipment is repaid is the ad playing statistical information, this ad playing statistical information is meant that this playback equipment adds up for the broadcasting time of pre-determined advertisement, determines whether to change the ad playing ordering according to the broadcasting time of this pre-determined advertisement for this order module thus.
9. advertisement broadcasting system according to claim 1, it is characterized in that, the facility information that this playback equipment is repaid is an equipment ad content store information, the advertisement that this equipment ad content store information has been downloaded or do not downloaded in order to record, the advertisement of having downloaded according to this for this order module thus or not downloaded and determine whether to upgrade this ad playing ordering.
10. advertisement broadcasting method, the advertisement broadcasting system in order to the advertisement of controls playing device plays is characterized in that, this advertisement broadcasting method may further comprise the steps at least:
(1) make this playback equipment repayment facility information to this advertisement broadcasting system;
(2) to judge this facility information according to this facility information corresponding with the advertisement that will provide for this advertisement broadcasting system, then sets up corresponding relation; And
(3) this advertisement broadcasting system carries out the ad playing ordering according to the corresponding relation of being set up, and the advertisement that ordering is finished is sent to playback equipment, carries out ad playing for this playback equipment.
11. advertisement broadcasting method according to claim 10 is characterized in that, this facility information is EIC equipment identification code information, equipment temporal information, device location information, ad playing statistical information or equipment ad content store information.
12. advertisement broadcasting method according to claim 10 is characterized in that, the facility information that this playback equipment is repaid is a device location information, and this device location information utilizes GPS location technology or mobile communication technology to obtain.
13. advertisement broadcasting method according to claim 12, it is characterized in that, this advertisement broadcasting system is in conjunction with this EIC equipment identification code information and by this GPS location technology or the obtained device location information of mobile communication technology, to sort out and this playback equipment region or position correspondent advertisement.
14. advertisement broadcasting method according to claim 10, it is characterized in that, the facility information that this playback equipment is repaid is equipment temporal information and device location information, this device location information utilizes GPS location technology or mobile communication technology to obtain, this advertisement broadcasting system is according to this equipment temporal information and device location information, with sort out this playback equipment in the given time and with this playback equipment region or position correspondent advertisement.
15., it is characterized in that this advertisement broadcasting system provides related words information to be shown according to the zone or the position at this playback equipment place according to claim 13 or 14 described advertisement broadcasting methods.
16. advertisement broadcasting method according to claim 10, it is characterized in that, the facility information that this playback equipment is repaid is the ad playing statistical information, this ad playing statistical information is meant the broadcasting time statistics of this playback equipment for pre-determined advertisement, determines whether to change the ad playing ordering according to the broadcasting time of this pre-determined advertisement for this advertisement broadcasting system thus.
17. advertisement broadcasting method according to claim 10, it is characterized in that, the facility information that this playback equipment is repaid is an equipment ad content store information, the advertisement that this equipment ad content store information has been downloaded or do not downloaded in order to record, the advertisement of having downloaded according to this for this advertisement broadcasting system thus or not downloaded and determine whether to upgrade this ad playing ordering.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2009101664598A CN101996372A (en) | 2009-08-19 | 2009-08-19 | Advertisement play system and method |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2009101664598A CN101996372A (en) | 2009-08-19 | 2009-08-19 | Advertisement play system and method |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN101996372A true CN101996372A (en) | 2011-03-30 |
Family
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Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN2009101664598A Pending CN101996372A (en) | 2009-08-19 | 2009-08-19 | Advertisement play system and method |
Country Status (1)
| Country | Link |
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| CN (1) | CN101996372A (en) |
Cited By (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102905176A (en) * | 2011-07-27 | 2013-01-30 | 宏碁股份有限公司 | Method and system for filtering advertising and multimedia films |
| CN103518201A (en) * | 2013-03-26 | 2014-01-15 | 华为技术有限公司 | Advertisement carousel method and device and system for advertisement carousel |
| CN104683214A (en) * | 2013-11-28 | 2015-06-03 | 上海斐讯数据通信技术有限公司 | Information publishing method and system |
| CN105096168A (en) * | 2015-08-31 | 2015-11-25 | 苏州天平先进数字科技有限公司 | Screen locking method based on advertisement pushing |
| CN108898411A (en) * | 2018-05-07 | 2018-11-27 | 北京奇艺世纪科技有限公司 | A kind of advertisement placement method and device |
| CN112016973A (en) * | 2020-08-31 | 2020-12-01 | 成都新潮传媒集团有限公司 | Advertisement sorting method and device and computer readable storage medium |
-
2009
- 2009-08-19 CN CN2009101664598A patent/CN101996372A/en active Pending
Cited By (8)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102905176A (en) * | 2011-07-27 | 2013-01-30 | 宏碁股份有限公司 | Method and system for filtering advertising and multimedia films |
| CN103518201A (en) * | 2013-03-26 | 2014-01-15 | 华为技术有限公司 | Advertisement carousel method and device and system for advertisement carousel |
| CN104683214A (en) * | 2013-11-28 | 2015-06-03 | 上海斐讯数据通信技术有限公司 | Information publishing method and system |
| CN105096168A (en) * | 2015-08-31 | 2015-11-25 | 苏州天平先进数字科技有限公司 | Screen locking method based on advertisement pushing |
| CN108898411A (en) * | 2018-05-07 | 2018-11-27 | 北京奇艺世纪科技有限公司 | A kind of advertisement placement method and device |
| CN108898411B (en) * | 2018-05-07 | 2021-03-26 | 北京奇艺世纪科技有限公司 | Advertisement putting method and device |
| CN112016973A (en) * | 2020-08-31 | 2020-12-01 | 成都新潮传媒集团有限公司 | Advertisement sorting method and device and computer readable storage medium |
| CN112016973B (en) * | 2020-08-31 | 2022-05-06 | 成都新潮传媒集团有限公司 | Advertisement sorting method and device and computer readable storage medium |
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