CN103458301A - Method for achieving built-in advertisements in television - Google Patents
Method for achieving built-in advertisements in television Download PDFInfo
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- CN103458301A CN103458301A CN2013103579702A CN201310357970A CN103458301A CN 103458301 A CN103458301 A CN 103458301A CN 2013103579702 A CN2013103579702 A CN 2013103579702A CN 201310357970 A CN201310357970 A CN 201310357970A CN 103458301 A CN103458301 A CN 103458301A
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Abstract
The invention aims to provide a method for achieving built-in advertisements in a television. According to the method, the television comprises a storage unit and an internet interface. The method for achieving the built-in advertisements in the television is characterized by including the following steps that A, after the television is started, pre-stored advertisements stored in the storage unit are played, state information of the television is sent to a preset network address, and the state information comprises edition information of the pre-stored advertisements stored in the storage unit of the television; B, after receiving the state information of the television, the preset network address verifies whether the pre-stored advertisements of the television are a latest edition or not, if yes, the pre-stored advertisements stored in the storage unit are kept unchanged, if not, the preset network address sends latest-edition pre-stored advertisements to the television, and after the television receives the latest-edition pre-stored advertisements, the latest-edition pre-stored advertisements replace the original pre-stored advertisements and are stored in the storage unit of the television.
Description
Technical field
The invention belongs to the domestic consumer electronic technology field, specially refer to a kind of implementation method of television internal advertisement.
Background technology
Along with the development of technology, television set upgrades to by traditional simulated television the digital intelligent TV of supporting the Internet, and the digital intelligent TV need to be done initialization to inner parts when start, therefore needs certain start-up time.At present the television factory commercial city be the startup stage play one section LOGO of manufacturer be built in advance in the television set storage chip, but the LOGO of the manufacturer picture that the several years all remains unchanged makes the consumer be fed up with unavoidably.In addition, along with the development of business, the value of commercial advertisement is also more and more higher, how to utilize the advertisement that prestores of television set to advertise, and realizes business revenue, is also the problem that a lot of producers are all being explored.
Summary of the invention
The objective of the invention is to propose a kind of implementation method of television internal advertisement, on the basis of existing television set, by very little change, can utilize the advertisement that prestores of television set to advertise, realize the business revenue of producer.
In the implementation method of television internal advertisement of the present invention, this television set comprises memory cell and internet interface, and key is that the implementation method of this television internal advertisement comprises the steps:
A: after television boot-strap, before the normal play program, at first play the advertisement that prestores be stored in described memory cell, and send the state information of this television set to predetermined network address, described state information comprises the version information that is stored in the advertisement that prestores in this television set memory cell;
B: after described predetermined network address is received the state information of television set, whether the advertisement that prestores of this television set of verification is latest edition: if the advertisement that prestores be stored in described memory cell remains unchanged; If not, described predetermined network address sends the advertisement that prestores of latest edition to this television set, this television set receives the advertisement that prestores of latest edition, after receiving, by the original advertisement that prestores of the replacing advertisement that prestores of this latest edition, and is stored in the memory cell in television set.
Advertisement picture information by online replacing television internal, for businessman has opened up the road of a new advertising, television set manufacturer sells advertiser by the modification authority of this start advertisement like this, can reduce the cost of television set, thereby rely on price advantage to capture more market, and advertiser also can rely on and advertisement is set widens one's influence accounting on the television set of the market advantage, obtain good ad revenue, and then raising advertising expenditure, further reduce the price of television set, if things go on like this, the price of television set will be more and more lower, and its occupation rate of market can be more and more higher, form a benign cycle.
Further, for avoiding taking defeat, entanglement appears in the advertisement that causes prestoring, in described B step, this television set, receiving the prestoring during advertisement of latest edition, at first, by the memory cell of ad storage in television set that prestore of latest edition, is replaced original advertisement that prestores again after receiving; If television set is closed in receiving course, after this television set starts again, continue to play the original advertisement that prestores, and continue to receive the advertisement that prestores of described latest edition.
Further, the described advertisement that prestores be stored in memory cell has a plurality of, and respectively with predetermined time section corresponding; In described A step, after television boot-strap, play the prestore advertisement corresponding with the affiliated time period of this available machine time.Advertiser can be by market survey like this, obtain each start period spectators' difference hobby, thereby, according to spectators' hobby, in the different start periods, throws in different advertisements, makes the better effects if of advertisement.
Further, in described B step, after described predetermined network address is received the state information of television set, in the checksum update memory cell all prestore advertisement or only during the checksum update start under the corresponding advertisement that prestores of time period.Above-mentioned two kinds of advertisement update methods that prestore all can meet instructions for use.
Further, in described A step, described state information also comprises the IP segment information at this television set place, and in the B step, described predetermined network address sends the different advertisements that prestores to the television set of different IP section.Manufacturer just can be according to different regions consumer's watching habit like this, and orientation is thrown in the different advertisement advertisements that prestores, and makes the better effects if of advertisement.
Further, when television set carries out signal source switching or signal source signal level can't meet normal play the time, television for play is stored in the advertisement that prestores in memory cell, to take full advantage of the advertising function of television set.
The implementation method of television internal advertisement of the present invention need not be made any hardware to existing television set and change, and only needs change software to get final product, and is highly susceptible to realizing, and can brings high advertising income to producer therefore have good practicality.
Embodiment
Below by the description to embodiment, the specific embodiment of the present invention is described in further detail as the effect of the mutual alignment between the shape of each related member, structure, each several part and annexation, each several part and operation principle etc.
Embodiment 1:
In the implementation method of the television internal advertisement of the present embodiment, this television set comprises memory cell and internet interface, and key is that the implementation method of this television internal advertisement comprises the steps:
A: after television boot-strap, before the normal play program, at first play the advertisement that prestores be stored in described memory cell, and send the state information of this television set to predetermined network address, described state information comprises the version information that is stored in the advertisement that prestores in this television set memory cell and the IP segment information at this television set place, and above-mentioned predetermined network address can be pre-stored in the memory cell of television set when television set dispatches from the factory;
B: after described predetermined network address is received the state information of television set, whether the advertisement that prestores of this television set of verification is latest edition: if the advertisement that prestores be stored in described memory cell remains unchanged; If not, described predetermined network address sends an advertisement that prestores to the latest edition of IP section that should the television set place to this television set, this television set receives the advertisement that prestores of latest edition, after receiving, by the original advertisement that prestores of the replacing advertisement that prestores of this latest edition, and be stored in the memory cell in television set.
In above-mentioned B step, this television set, receiving the prestoring during advertisement of latest edition, at first, by the memory cell of ad storage in television set that prestore of latest edition, is replaced original advertisement that prestores again after receiving; If television set is closed in receiving course, after this television set starts again, continue to play the original advertisement that prestores, and continue to receive the advertisement that prestores of described latest edition.
Further, the above-mentioned advertisement that prestores be stored in memory cell has a plurality of, and respectively with predetermined time section corresponding; In described A step, after television boot-strap, play the prestore advertisement corresponding with the affiliated time period of this available machine time; In described B step, after described predetermined network address is received the state information of television set, all advertisements that prestores in the checksum update memory cell.
Further, when television set carries out signal source switching or signal source signal level can't meet normal play the time, certain advertisement that prestores be stored in memory cell is left with in the television along with machine sowing.
Claims (10)
1. the implementation method of a television internal advertisement, this television set comprises memory cell and internet interface, it is characterized in that the implementation method of this television internal advertisement comprises the steps:
A: after television boot-strap, before the normal play program, at first play the advertisement that prestores be stored in described memory cell, and send the state information of this television set to predetermined network address, described state information comprises the version information that is stored in the advertisement that prestores in this television set memory cell;
B: after described predetermined network address is received the state information of television set, whether the advertisement that prestores of this television set of verification is latest edition: if the advertisement that prestores be stored in described memory cell remains unchanged; If not, described predetermined network address sends the advertisement that prestores of latest edition to this television set, this television set receives the advertisement that prestores of latest edition, after receiving, by the original advertisement that prestores of the replacing advertisement that prestores of this latest edition, and is stored in the memory cell in television set.
2. the implementation method of television internal advertisement according to claim 1, it is characterized in that in described B step, this television set is receiving the prestoring during advertisement of latest edition, at first by the memory cell of ad storage in television set that prestore of latest edition, replace again original advertisement that prestores after receiving; If television set is closed in receiving course, after this television set starts again, continue to play the original advertisement that prestores, and continue to receive the advertisement that prestores of described latest edition.
3. the implementation method of television internal advertisement according to claim 1 and 2, is characterized in that the described advertisement that prestores be stored in memory cell has a plurality of, and respectively with predetermined time section corresponding; In described A step, after television boot-strap, play the prestore advertisement corresponding with the affiliated time period of this available machine time.
4. the implementation method of television internal advertisement according to claim 3, it is characterized in that in described B step, after described predetermined network address is received the state information of television set, in the checksum update memory cell all prestore advertisement or only during the checksum update start under the corresponding advertisement that prestores of time period.
5. the implementation method of television internal advertisement according to claim 1 and 2, is characterized in that, in described A step, described state information also comprises the IP segment information at this television set place; In described B step, described predetermined network address sends the different advertisements that prestores to the television set of different IP section.
6. the implementation method of television internal advertisement according to claim 3, is characterized in that, in described A step, described state information also comprises the IP segment information at this television set place; In described B step, described predetermined network address sends the different advertisements that prestores to the television set of different IP section.
7. the implementation method of television internal advertisement according to claim 4, is characterized in that, in described A step, described state information also comprises the IP segment information at this television set place; In described B step, described predetermined network address sends the different advertisements that prestores to the television set of different IP section.
8. the implementation method of television internal advertisement according to claim 1 and 2, is characterized in that carrying out signal source switching or signal source signal level can't meet normal play the time when television set, and television for play is stored in the advertisement that prestores in memory cell.
9. the implementation method of television internal advertisement according to claim 3, is characterized in that carrying out signal source switching or signal source signal level can't meet normal play the time when television set, and television for play is stored in the advertisement that prestores in memory cell.
10. the implementation method of television internal advertisement according to claim 6, is characterized in that carrying out signal source switching or signal source signal level can't meet normal play the time when television set, and television for play is stored in the advertisement that prestores in memory cell.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2013103579702A CN103458301A (en) | 2013-08-16 | 2013-08-16 | Method for achieving built-in advertisements in television |
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| Application Number | Priority Date | Filing Date | Title |
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| CN2013103579702A CN103458301A (en) | 2013-08-16 | 2013-08-16 | Method for achieving built-in advertisements in television |
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| CN103458301A true CN103458301A (en) | 2013-12-18 |
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Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN105847893A (en) * | 2016-03-21 | 2016-08-10 | 乐视网信息技术（北京）股份有限公司 | Method, device and system for advertisement delivery |
| CN105872621A (en) * | 2015-12-15 | 2016-08-17 | 乐视致新电子科技（天津）有限公司 | Method, device and terminal for realizing startup advertisement of smart TV |
| CN106658073A (en) * | 2016-11-17 | 2017-05-10 | 康佳集团股份有限公司 | Intelligent television power-on advertisement push method and system |
| CN106713957A (en) * | 2016-12-29 | 2017-05-24 | 深圳市智之祺科技有限公司 | System and method for managing time and pushing Internet TV startup advertisement |
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| EP1067792A2 (en) * | 1999-07-09 | 2001-01-10 | International Business Machines Corporation | System for targeted advertising |
| CN101360201A (en) * | 2007-08-01 | 2009-02-04 | 深圳Tcl新技术有限公司 | Method for setting television identification LOGO and television set |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN105872621A (en) * | 2015-12-15 | 2016-08-17 | 乐视致新电子科技（天津）有限公司 | Method, device and terminal for realizing startup advertisement of smart TV |
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| CN106658073A (en) * | 2016-11-17 | 2017-05-10 | 康佳集团股份有限公司 | Intelligent television power-on advertisement push method and system |
| CN106713957A (en) * | 2016-12-29 | 2017-05-24 | 深圳市智之祺科技有限公司 | System and method for managing time and pushing Internet TV startup advertisement |
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Application publication date: 20131218 |
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