CN104754412A - Interactive type advertising method and interactive type advertising system - Google Patents

Interactive type advertising method and interactive type advertising system Download PDF

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Publication number
CN104754412A
CN104754412A CN201510095680.4A CN201510095680A CN104754412A CN 104754412 A CN104754412 A CN 104754412A CN 201510095680 A CN201510095680 A CN 201510095680A CN 104754412 A CN104754412 A CN 104754412A
Authority
CN
China
Prior art keywords
video
advertisement
interactive
advertising
server
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Pending
Application number
CN201510095680.4A
Other languages
Chinese (zh)
Inventor
赵泉
罗坚诚
彭思航
范孝龚
杜继凯
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Liang Xin Photoelectric Display Technology Co Ltd Of Shenzhen
Original Assignee
Liang Xin Photoelectric Display Technology Co Ltd Of Shenzhen
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Liang Xin Photoelectric Display Technology Co Ltd Of Shenzhen filed Critical Liang Xin Photoelectric Display Technology Co Ltd Of Shenzhen
Priority to CN201510095680.4A priority Critical patent/CN104754412A/en
Publication of CN104754412A publication Critical patent/CN104754412A/en
Pending legal-status Critical Current

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Classifications

    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/254Management at additional data server, e.g. shopping server, rights management server
    • H04N21/2542Management at additional data server, e.g. shopping server, rights management server for selling goods, e.g. TV shopping
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/266Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
    • H04N21/2668Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/458Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47End-user applications
    • H04N21/472End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
    • H04N21/4722End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting additional data associated with the content
    • H04N21/4725End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting additional data associated with the content using interactive regions of the image, e.g. hot spots
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81Monomedia components thereof
    • H04N21/812Monomedia components thereof involving advertisement data

Abstract

The invention discloses an interactive type advertising method and an advertising type advertising system. A video player requests a video server and obtains a played video, triggers a preset advertisement promoting point on a video progress bar, requests an advertisement server and obtains the played determined advertisement, so that a user performs action interaction through interactive type linkage in the advertisement content. By editing the video, the advertisement is integrated into the video, so that the audience feels seamless connection between the video and the advertisement, so that the advertisement is relatively easy to accept by the audience, and the advertising effects are improved.

Description

Interactive Advertising method for posting and system
Technical field
The present invention relates to video ads field, particularly relate to a kind of Interactive Advertising method for posting and system.
Background technology
Video work can pass through existing media, and as TV, the Internet and DVD etc. propagate, and watch for user.In order to subsidize propagation and the making of video, often need to occur that commercial advertisement is to obtain corresponding funds in video.
At present, bumper advertisements (being all the bumper advertisements refered in particular to before the Internet video below) application in each large video website is numerous, bumper advertisements and video frequency program serial, namely first can only finish watching bumper advertisements, could watch video frequency program.Audient looks bumper advertisements by click, jumps to commodity official website, can obtain more information.In realizing, bumper advertisements great majority adopt simple flash to realize.
There is shortcoming and have some in bumper advertisements.First, the mandatory experience having a strong impact on spectators of bumper advertisements, can cause the dislike of spectators, thus affects the final communication effect of advertisement.Secondly, the implementation of bumper advertisements is simple, lacks innovation, can not cause the attention of spectators.Finally, the content of bumper advertisements is do not exist with the video frequency program of viewing to contact directly mostly, is not occur in video frequency program or relevant periphery commodity.And when advertisement occurs, video council suspends plays.
Therefore, need a kind of novel Interactive Advertising method for posting and system, advertisement integrated in video, seamless link between video and advertisement, provides direct interactive function, thus promotes advertisement ground communication effect.
Summary of the invention
An object of the present invention is to provide a kind of Interactive Advertising method for posting.
Two of object of the present invention is to provide a kind of Interactive Advertising imbedding system.
One of to achieve these goals, technical scheme provided by the invention is: provide a kind of Interactive Advertising method for posting, comprising:
A () video player is to video server request and obtain displaying video;
B () is triggered to advertisement prompting point preset on video progress bar, video player is to Advertisement Server request and given ad is play in acquisition;
C () user carries out action by the interactive link in ad content mutual;
D () video player continues displaying video.
Preferably, in step (b), after Advertisement Server receives request, find corresponding ad content and be back to video player and play, interactive link is embedded in ad content, displaying video shows with can the advertisement layer of clickthrough, the progress bar of video shows corresponding advertising logo or LOGO.
Preferably, above-mentioned video player comprises title and the advertisement video ID of advertisement prompting point to the solicited message of Advertisement Server.
Preferably, in step (c), user clicks interactive link display product information, the selection in ad content or buys product.
To achieve these goals two, technical scheme provided by the invention is: provide a kind of Interactive Advertising imbedding system, comprise video player, video server, Advertisement Server, System for Interactive Video Editing device, described video player, video server, Advertisement Server and System for Interactive Video Editing device carry out communication connection and transfer of data by the Internet, System for Interactive Video Editing device makes Interactive Advertising and deposits in Advertisement Server, video player obtains video playback from video server, advertisement prompting point preset on user's triggering video progress bar, video player is to Advertisement Server request and given ad is play in acquisition.
Preferably, the running orbit data of the attribute of described System for Interactive Video Editing device definition advertisement, interactive elements, visual effect and product, with promotional literature together in xml format packing store on an ad server.
Preferably, described System for Interactive Video Editing device can also add the advertising layer of corresponding product on video, and advertisement and video are integrated.
Compared with prior art, Interactive Advertising method for posting of the present invention and system, make advertisement and video fusion be integrated, and therefore while viewing advertisement, video continues to play, and ensure that spectators watch the continuity of program.Video progress bar can set prompting point, advertisement can be allowed to occur any position in video, and repeatedly can occur the dislike that also can not cause spectators.Spectators can also carry out alternately by the commodity directly and in video, click to connect and understand more merchandise news, provide the connections such as purchase places an order, and do not need to experience complicated redirect again.
By following description also by reference to the accompanying drawings, the present invention will become more clear, and these accompanying drawings are for explaining embodiments of the invention.
Accompanying drawing explanation
Fig. 1 is an embodiment schematic flow sheet of Interactive Advertising method for posting of the present invention.
Fig. 2 is an embodiment module composition schematic diagram of Interactive Advertising imbedding system of the present invention.
Fig. 3 is an embodiment interface schematic diagram of System for Interactive Video Editing device in the present invention.
Fig. 4 is the interface schematic diagram of an embodiment of video player in the present invention.
Fig. 5 is the embodiment schematic diagram of the time shaft of a placement product advertising in the present invention.
Fig. 6 is the interactive link schematic diagram of advertised product in video player of the present invention.
Embodiment
With reference now to accompanying drawing, describe embodiments of the invention, element numbers similar in accompanying drawing represents similar element.As mentioned above, as shown in Figure 1, a kind of Interactive Advertising method for posting that the present embodiment provides, key step comprises:
Video player is to video server request displaying video, and after video server receives video request, the corresponding video of positioning searching, transfers in video player and carry out showing and playing;
When advertisement prompting preset on triggering video progress bar point, video player sends request the advertisement video of specifying to Advertisement Server, after Advertisement Server receives request, the corresponding advertisement of positioning searching, transfer in video player and show broadcasting given ad, the article occurred in video add the advertising layer of these article, and provide interactive link for providing user interactions, displaying video shows with can the advertisement layer of clickthrough, the progress bar of video shows corresponding advertising logo or LOGO;
User can carry out action by the interactive link in ad content mutual, such as shows product information, selection or directly buys product;
If arrive video end, terminate, otherwise video player continues displaying video.
As shown in Figure 2, for an embodiment schematic diagram of Interactive Advertising imbedding system of the present invention, comprise video player, video server, Advertisement Server, System for Interactive Video Editing device, described video player, video server, Advertisement Server and System for Interactive Video Editing device carry out communication connection and transfer of data by the Internet, composition graphs 3-6, System for Interactive Video Editing device is a rich media applications, include instrument, user interface keeps the rear end communicated to link with being responsible for Advertisement Server, define the attribute of advertisement, interactive elements, the movement locus of visual effect and commodity, these data store in the metadata with the form of XML and pack together with promotional literature and deposit.Video player obtains video playback from video server, the progress bar of video presets prompting point, this prompting point associates corresponding advertisement, when pointing out point to be triggered from Advertisement Server transfer resource, video can produce with can the advertisement layer of clickthrough, on the progress bar of video, there will be corresponding advertising logo/logo in addition, when advertisement broadcasting end or original video playback terminate, advertisement all can disappear automatically.User is undertaken alternately, such as showing product information, selection or directly buying product by the notify link in advertisement layer.
Compared with bumper advertisements, the present invention can make advertisement and video fusion be integrated, and therefore while viewing advertisement, video continues to play, and ensure that spectators watch the continuity of program.Before bumper advertisements can only be placed in video, and the present invention can set prompting point on video progress bar, advertisement can be allowed to occur any position in video, and repeatedly can occur the dislike that also can not cause spectators.Spectators can also carry out alternately by the commodity directly and in video, click connect understand more merchandise news, make advertisement more easily accept by spectators, thus promote advertisement ground communication effect.
Above disclosedly be only the preferred embodiments of the present invention, certainly can not limit the interest field of the present invention with this, therefore according to the equivalent variations that the present patent application the scope of the claims is done, still belong to the scope that the present invention is contained.

Claims (7)

1. an Interactive Advertising method for posting, is characterized in that, comprising:
A () video player is to video server request and obtain displaying video;
B () is triggered to advertisement prompting point preset on video progress bar, video player is to Advertisement Server request and given ad is play in acquisition;
C () user carries out action by the interactive link in ad content mutual;
D () video player continues displaying video.
2. Interactive Advertising method for posting as claimed in claim 1, it is characterized in that, in step (b), after Advertisement Server receives request, find corresponding ad content and be back to video player and play, embed interactive link in ad content, displaying video shows with can the advertisement layer of clickthrough, the progress bar of video shows corresponding advertising logo or LOGO.
3. as Interactive Advertising method for posting according to claim 1 or claim 2, it is characterized in that, video player comprises title and the advertisement video ID of advertisement prompting point to the solicited message of Advertisement Server.
4. Interactive Advertising method for posting as claimed in claim 1, is characterized in that, in step (c), user clicks interactive link display product information, the selection in ad content or buys product.
5. an Interactive Advertising imbedding system, it is characterized in that, comprise video player, video server, Advertisement Server, System for Interactive Video Editing device, described video player, video server, Advertisement Server and System for Interactive Video Editing device carry out communication connection and transfer of data by the Internet, System for Interactive Video Editing device makes Interactive Advertising and deposits in Advertisement Server, video player obtains video playback from video server, advertisement prompting point preset on user's triggering video progress bar, video player is to Advertisement Server request and given ad is play in acquisition.
6. Interactive Advertising imbedding system as claimed in claim 5, it is characterized in that, the running orbit data of the attribute of described System for Interactive Video Editing device definition advertisement, interactive elements, visual effect and product, with promotional literature together in xml format packing store on an ad server.
7. Interactive Advertising imbedding system as claimed in claim 5, it is characterized in that, described System for Interactive Video Editing device can also add the advertising layer of corresponding product on video, and advertisement and video are integrated.
CN201510095680.4A 2015-03-04 2015-03-04 Interactive type advertising method and interactive type advertising system Pending CN104754412A (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
CN201510095680.4A CN104754412A (en) 2015-03-04 2015-03-04 Interactive type advertising method and interactive type advertising system

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
CN201510095680.4A CN104754412A (en) 2015-03-04 2015-03-04 Interactive type advertising method and interactive type advertising system

Publications (1)

Publication Number Publication Date
CN104754412A true CN104754412A (en) 2015-07-01

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Cited By (6)

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Publication number Priority date Publication date Assignee Title
CN105872713A (en) * 2016-04-22 2016-08-17 腾讯科技(北京)有限公司 Method and device for presenting additional media information
CN106101528A (en) * 2015-12-29 2016-11-09 广东中星电子有限公司 A kind of method and device at video playback window operation video
CN107995515A (en) * 2017-11-30 2018-05-04 华为技术有限公司 The method and device of information alert
CN108573397A (en) * 2017-03-13 2018-09-25 克拉蔻股份有限公司 Drive the Interactive Advertising of the transaction in e-shop
CN110278493A (en) * 2018-03-16 2019-09-24 上海趣待数字技术有限公司 Content embedded system and its method
CN111954012A (en) * 2020-08-12 2020-11-17 上海遥知信息技术有限公司 Multimedia resource file playing method and device, computer equipment and storage medium

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CN104065979A (en) * 2013-03-22 2014-09-24 北京中传数广技术有限公司 Method for dynamically displaying information related with video content and system thereof
CN104066003A (en) * 2014-06-16 2014-09-24 百度在线网络技术(北京)有限公司 Method and device for playing advertisement in video

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CN101681355A (en) * 2007-05-02 2010-03-24 谷歌公司 Animated video overlay
CN104065979A (en) * 2013-03-22 2014-09-24 北京中传数广技术有限公司 Method for dynamically displaying information related with video content and system thereof
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Cited By (9)

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Publication number Priority date Publication date Assignee Title
CN106101528A (en) * 2015-12-29 2016-11-09 广东中星电子有限公司 A kind of method and device at video playback window operation video
CN105872713A (en) * 2016-04-22 2016-08-17 腾讯科技(北京)有限公司 Method and device for presenting additional media information
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CN108573397A (en) * 2017-03-13 2018-09-25 克拉蔻股份有限公司 Drive the Interactive Advertising of the transaction in e-shop
CN107995515A (en) * 2017-11-30 2018-05-04 华为技术有限公司 The method and device of information alert
CN110278493A (en) * 2018-03-16 2019-09-24 上海趣待数字技术有限公司 Content embedded system and its method
CN111954012A (en) * 2020-08-12 2020-11-17 上海遥知信息技术有限公司 Multimedia resource file playing method and device, computer equipment and storage medium

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Application publication date: 20150701