CN110278493A - Content embedded system and its method - Google Patents
Content embedded system and its method Download PDFInfo
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- CN110278493A CN110278493A CN201810219915.XA CN201810219915A CN110278493A CN 110278493 A CN110278493 A CN 110278493A CN 201810219915 A CN201810219915 A CN 201810219915A CN 110278493 A CN110278493 A CN 110278493A
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- content
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- insertion section
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Classifications
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/435—Processing of additional data, e.g. decrypting of additional data, reconstructing software from modules extracted from the transport stream
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
- H04N21/4781—Games
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/85—Assembly of content; Generation of multimedia applications
Abstract
The present invention provides a content embedded system, including an insertion module, at least one insertion section of an insertion module identification at least broadcasting content;With a content processing module, the content processing module is communicatively coupled with the insertion module, wherein the content processing module generates at least one insertion content stream according to the insertion section, and the insertion content stream is sent to the insertion module, wherein the insertion module matches at least one insertion content stream and at least one insertion section respectively, by it is described insertion content stream insertion for the insertion section.
Description
Technical field
The present invention relates to content communication spheres, relate more specifically to a content embedded system and its method.
Background technique
In current Internet era, people rely on mobile electronic device and obtain information, and are entertained, done shopping, lain fallow.
As the flow of mobile terminal constantly increases, in order to meet the diverse requirements of user, various application programs (Application) meet the tendency of
And give birth to, the different types of application program of shopping, game, reading, consulting, social activity etc. can satisfy a variety of demands of user.
After user begins to use application program, flow can be brought for application program.And the operator of application program will be used
Family is converted into flow, carries out commercial.One of important commercial mode is to launch advertisement in the application, and ad traffic is got over
Greatly, it is commercial to be more conducive to operator.
Wherein, the user experience of application program has very big influence to flow.If application program operation is not smooth, warp
Often there is Caton, page load time is long, and the content that user can not swimmingly in experience application, user experience will become non-
It is often bad.In addition, if level of application responds and handle to the instruction of user not prompt enough, can be easy that user is allowed to lose patience.
Therefore, the operation of level of application needs smoothness, and user is enable to respond quickly and fed back to instruction, is likely to that user is allowed to have well
Experience, be just conducive to application program and attract more users, increase the flow of application program.
Application program needs the regular hour to load out by complete content in 20 local runtime of client,
And it is transmitted to front end and is interacted for user.If complete application program is in local runtime, huge application program number
Local memory space can be occupied according to amount, while as application program uses the growth of time, data also by rapid growth, are occupied
More memory spaces influence the speed of data processing.
Advertisement in traditional application program is the mode that completely loads after the completion of the local client 20 load,
It can be browsed for user, therefore, at runtime, the appearance needs of advertisement wait for a period of time application program, user experience can be allowed to answer
Feel not smooth when with program, the content of advertisement can not be experienced well.If user is not intended to bear with advertisement load
It completes, the effect of advertisement will also be difficult to be guaranteed.
Further, since being limited for the data-handling capacity of the equipment of application program operation by equipment performance, work as equipment
When the data volume of the middle application program for running multiple application programs or operation is excessively huge, the operational efficiency of application program also can
It is affected, to influence user experience.
Therefore, for application program completely in local runtime, the efficiency for handling data will receive the processing energy of local device
The limitation of power and device memory, and then influence the dispensing effect of user experience and advertisement.
Wherein, if advertisement is user can be allowed when browsing game advertisement in order to be promoted, be marketed to game
There is good experience to be very important.The main form of traditional game advertisement has the publicity of game picture, video playing, with
Picture making, special efficacy, sound, personage, the plot etc. of game are publicized, but traditional game advertisement is mainly to propagate game content
Based on, user can only passive viewing advertisement, understand game content, and game can not be experienced, therefore only have for the content of game
Plain understanding, can not deeply experience operation, personage, the plot etc. of game, and the dispensing effect of advertisement can not determine that user's is anti-
Present situation.And traditional game advertisement launches the similar advertisement with other content, it is also desirable to wait for a period of time local complete
It loads out ad content to browse for user, if the content of game advertisement is more, data volume is big, and the load time of game advertisement will very
Long, the waiting time of user is also elongated therewith, is easy so that user experience becomes bad.
Therefore, the presentation needs of ad content become more quick, while can let user experiencing the interior of advertisement promotion
Hold, is beneficial to advertisement and obtains good dispensing effect.
Summary of the invention
It is an object of the present invention to provide a kind of content embedded system and its method, the content embedded system will be interior
Appearance stream process is content stream, and content insertion is carried out in the form of content stream.
It is an object of the present invention to provide a kind of content embedded system and its method, the content embedded system is provided
Interaction between user and content.
It is another object of the present invention to provide a kind of content embedded system and its method, the content embedded system is only
Content is transmitted to the client in the form of content stream, and the data for generating content are run in the Content Management Platform,
The data volume of the client is reduced, so that the generation speed of content stream is not limited by the performance of the client.
It is another object of the present invention to provide a kind of content embedded system and its method, the content embedded system is first
Broadcasting content is exported, in the form of broadcasting content stream first so that user obtains broadcasting content.
It is an object of the present invention to provide a kind of content embedded system and its method, the content embedded system is being broadcast
Setting insertion section in content is put, content will be embedded in and be embedded in broadcasting content.
It is an object of the present invention to provide a kind of content embedded system and its method, the content embedded system passes through
The start-stop position identification insertion section for being embedded in section enables to match insertion section and insertion content and is correctly embedded in content
Enough it is embedded into correctly insertion section.
It is an object of the present invention to provide a kind of content embedded system and its method, the content embedded system passes through
The beginning and ending time identification insertion section for being embedded in section enables to match insertion section and insertion content and is correctly embedded in content
Enough it is embedded into correctly insertion section.It is another object of the present invention to provide a kind of content embedded system and its method, institutes
Content embedded system is stated when insertion section is triggered, insertion section is identified according to the request instruction of sending, content will be embedded in
It is embedded in insertion section.
It is another object of the present invention to provide a kind of content embedded system and its method, the content embedded system is only
Instruction stream and content stream are transmitted between the client and the Content Management Platform, reduces the data volume of transmission, are promoted and are passed
Defeated speed.
It is an object of the present invention to provide a kind of content embedded system and its method, the content embedded system includes
One Content Management Platform handles an at least content library by the Content Management Platform, improves processing speed, quickly in generation
Hold.
It is an object of the present invention to provide a kind of content embedded system and its method, the content embedded system will be located
Content flow after reason carries out content insertion to an at least client.
It is another object of the present invention to provide a kind of content embedded system and its method, the content embedded system packet
An at least terminal is included, transfer instruction stream and content stream are used for, content stream can be sent to and lean on by the content and management platform
The terminal of the nearly client shortens transmission range by terminal indirectly, improves transmission speed.
It is another object of the present invention to provide a kind of content embedded system and its method, the Content Management Platform,
Instruction stream and content stream are transmitted between the terminal and the client, reduces unit data transfer amount, improve transmission speed.
It is another object of the present invention to provide a kind of content embedded system and its methods, and the selection of the terminal can
To be adjusted, to ensure transmission speed.
It is another object of the present invention to provide a kind of content embedded system and its method, the content embedded system root
It is selected according to the network of the client and the processing capacity of the terminal, so that transmission time and speed optimize.
It is another object of the present invention to provide a kind of content embedded system and its method, the content embedded system exists
The client only presentation content, and response user instruction, saves the memory space and resource consumption of the client,
And under the limitation of the performance of the client device, it is also ensured that the quick and continuity that content is presented.
It is another object of the present invention to provide a kind of content embedded system and its method, the content embedded system exists
Content Management Platform continuously handles data, generates content, and is plereme by Content Transformation, is transmitted in the form of content stream
It allows the user to continue to obtain content to guarantee the continuity of content to the client.
It is another object of the present invention to provide a kind of content embedded system and its method, content embedded system sides
Data are handled to generate content, while that is, Content Management Platform constantly handles data and passes by content transmission to the client
Defeated content, to guarantee the fluency of content acquisition.
It is another object of the present invention to provide a kind of content embedded system and its method, the content embedded system exists
The client receives user instructions, and by the Content Management Platform according to instruction treatmenting data to generate content.
It is another object of the present invention to provide a kind of content embedded system and its method, user can send out for content
It instructs out, Content Management Platform process instruction interacts user and content to issue new content, allows user's energy
Enough experience contents.
It is another object of the present invention to provide a kind of content embedded system and its method, the content embedded system can
With real-time Transmission content, to carry out real time content output.
One aspect under this invention, the present invention further provides a content embedded systems, comprising:
One insertion module, at least one insertion section of an insertion module identification at least broadcasting content;With
One content processing module, the content processing module are communicatively coupled with the insertion module, wherein in described
Hold processing module and generate at least one according to the insertion section and be embedded in content stream, and the insertion content stream is sent to described embedding
Enter module, wherein the insertion module matches at least one insertion content stream and at least one insertion section respectively, it will
It is described insertion content stream insertion for the insertion section.
According to one embodiment of present invention, the insertion module includes an insertion section identification module, the insertion area
Between identification module identify respectively it is each it is described insertion section beginning and ending time, the insertion module further include a content be embedded in module,
The content insertion module is communicatively coupled insertion section identification module, when obtaining each start-stop for being embedded in section
Between, the content insertion module receives each insertion content stream, wherein the content is embedded in module according to each insertion area
Between beginning and ending time the insertion section is embedded in the beginning and ending time by the corresponding insertion content stream in the insertion section.
According to one embodiment of present invention, the insertion module includes an insertion section identification module, the insertion area
Between identification module identify respectively it is each it is described insertion section start-stop position, the insertion module further include a content be embedded in module,
The content insertion module is communicatively coupled insertion section identification module, to obtain the start stop bit in each insertion section
It sets, the content insertion module receives each insertion content stream, wherein the content is embedded in module according to each insertion area
Between beginning and ending time the broadcasting content is embedded in the beginning and ending time by the corresponding insertion content stream in the insertion section.
According to one embodiment of present invention, the content processing module further comprises in content generating module and one
Hold stream process module, the content generating module generates at least one insertion content, and the content stream processing module communicably connects
The content generating module is connected to so that stream process will be carried out to each insertion content, obtains the described embedding of each insertion content
Enter content stream.
According to one embodiment of present invention, the content stream processing module further comprises a plereme generation module
With first-class processing module, wherein the plereme generation module is communicatively coupled with the content generating module to obtain
Insertion content is stated, the insertion Content Transformation is at least one insertion plereme, the stream by the plereme generation module
It is described to obtain the insertion plereme stream process that processing module is communicatively coupled with the plereme generation module
It is embedded in content stream.
According to one embodiment of present invention, the content embedded system further comprises an interactive module, the interaction
Module incudes an at least interactive operation, and to be generated as an at least operational order, the operational order requests an at least interaction content.
According to one embodiment of present invention, the interactive module includes an instruction sending module, the contents processing mould
Block includes a command reception module, and described instruction sending module is communicatively coupled with described instruction receiving module, will be described
Operational order is sent to described instruction receiving module, so that described instruction receiving module determines the requested institute of the operational order
State interaction content.
According to one embodiment of present invention, the content insertion module further comprises a broadcasting detection unit, described
It plays detection unit and detects whether the insertion content stream is played, if the insertion content stream is played, the broadcasting detection
Module sends an at least play signal to described instruction receiving module, so that the confirmation of described instruction receiving module can receive the behaviour
It instructs.
According to one embodiment of present invention, the operational order is sent to the content life by described instruction receiving module
At module, the content generating module generates the interaction content, and the plereme of the content stream processing module generates
The interaction content is converted to an at least interaction content unit by module, the stream process module to the interaction content unit into
Row stream process obtains an at least interaction content stream.
According to one embodiment of present invention, the content generating module generates the interaction content, at the content stream
The interaction content is converted to an at least interaction content unit, the stream process by the plereme generation module of reason module
Module carries out stream process to the interaction content unit, obtains an at least interaction content stream, the content stream processing module according to
The operational order that described instruction receiving module is sent determines the interaction content stream needed.
According to one embodiment of present invention, the content generating module generates the broadcasting content, and by the content
Stream process module stream process obtains an at least broadcasting content stream, wherein the insertion section is arranged at the broadcasting content, when
The broadcasting content stream is played to the insertion section, and the insertion section is triggered, and generates a request instruction, the request
The insertion section that cue mark is triggered, the content processing module generate the insertion content according to the request instruction
Stream, and the insertion section is identified according to the request instruction by the insertion module, insertion content stream insertion is touched
The insertion section of hair.
According to one embodiment of present invention, further comprise: an interactive module, the interactive module induction at least one is mutually
Dynamic operation, to be generated as an at least operational order, the operational order requests an at least interaction content.
According to one embodiment of present invention, the interactive module includes an instruction sending module, the contents processing mould
Block includes a command reception module, and described instruction sending module is communicatively coupled with described instruction receiving module, will be described
Operational order is sent to described instruction receiving module, so that described instruction receiving module determines the requested institute of the operational order
State interaction content.
According to one embodiment of present invention, the insertion module further comprises a broadcasting detection unit, the broadcasting
Detection unit detects whether the insertion content stream is played, if the insertion content stream is played, the broadcasting detection module
An at least play signal is sent to described instruction receiving module, so that the confirmation of described instruction receiving module can receive the operation and refer to
It enables.
According to one embodiment of present invention, the operational order is sent to the content life by described instruction receiving module
At module, the content generating module generates the interaction content, and the plereme of the content stream processing module generates
The interaction content is converted to an at least interaction content unit by module, the stream process module to the interaction content unit into
Row stream process obtains an at least interaction content stream.
According to one embodiment of present invention, the content generating module generates the interaction content, at the content stream
The interaction content is converted to an at least interaction content unit, the stream process by the plereme generation module of reason module
Module carries out stream process to the interaction content unit, obtains an at least interaction content stream, the content stream processing module according to
The operational order that described instruction receiving module is sent determines the interaction content stream needed.
According to one embodiment of present invention, the content processing module is by the requested interaction of the operational order
Content stream is sent to the insertion module, by the insertion Module-embedding to the corresponding insertion content.
According to one embodiment of present invention, further comprise: an at least terminal, the terminal are communicatively coupled
In the insertion module, need to carry out the insertion content stream of content insertion with insertion module described in transfer.
According to one embodiment of present invention, the insertion module further comprises a selection of transmission paths module, described
Selection of transmission paths module is communicatively coupled with the interactive module and each terminal, to detect each interactive module
Network site and processing status with each terminal, wherein the selection of transmission paths module is according to the insertion module
Transmission range between the interactive module judges whether the interactive module is directly connected to be passed with the insertion module
It is defeated, if the interactive module and the insertion module are directly connected to as a transmission path to ensure efficiency of transmission, the insertion
The content stream is sent directly to the insertion that the interactive module carries out the content by module, and the interactive module is directly by institute
It states instruction stream and is sent to the insertion module, request the content.
According to one embodiment of present invention, the selection of transmission paths module judges that the interactive module is needed by extremely
A few terminal is indirectly connected with the insertion module, and the selection of transmission paths module selection needs to carry out transfer
The terminal, formed an at least transmission path to ensure that the content stream is sent to by efficiency of transmission, the insertion module
The content stream is forwarded to the interactive module by the terminal, the terminal, and the interactive module is by described instruction stream
It is sent to the terminal, described instruction circulation is sent to the insertion module to request the content by the terminal.
According to one embodiment of present invention, the content processing module pre-processes the content library, generates the content,
And content described in preparatory stream process, the content stream is obtained, with the described instruction stream sent according to the interactive module, transmits institute
Content stream is stated, the content stream is embedded in.
According to another aspect of the invention, the present invention further provides a content embedding grammars, comprising the following steps:
(A) at least one insertion section of an at least broadcasting content is identified;
(B) at least one insertion content of at least one insertion content of matching flow to the insertion section.
According to one embodiment of present invention, further comprise step: being embedded in content described in stream process, obtain the insertion
Content stream.
According to one embodiment of present invention, further comprise step: at least request instruction generated according to an interactive operation,
To request an at least interaction content.
According to one embodiment of present invention, further comprise step:
Interaction content described in stream process obtains an at least interaction content stream;
It is embedded in the interaction content and flow to the insertion content for carrying out the interactive operation.
Detailed description of the invention
Fig. 1 is system block diagram according to a preferred embodiment of the present invention.
Fig. 2 is the schematic diagram of above preferred embodiment according to the present invention.
Fig. 3 is the content insertion flow chart of above preferred embodiment according to the present invention.
Fig. 4 is the interaction flow chart of above preferred embodiment according to the present invention.
Fig. 5 is the schematic diagram of above preferred embodiment according to the present invention.
Fig. 6 is the selection of transmission paths flow chart of above preferred embodiment according to the present invention.
The step of Fig. 7 is above preferred embodiment according to the present invention figure.
Fig. 8 is the schematic diagram of an application scenarios of above preferred embodiment according to the present invention.
The content insertion and interaction of the above-mentioned application scenarios of above preferred embodiment according to the present invention when Fig. 9 A to Fig. 9 C
Schematic diagram.
Specific embodiment
It is described below for disclosing the present invention so that those skilled in the art can be realized the present invention.It is excellent in being described below
Embodiment is selected to be only used as illustrating, it may occur to persons skilled in the art that other obvious modifications.It defines in the following description
Basic principle of the invention can be applied to other embodiments, deformation scheme, improvement project, equivalent program and do not carry on the back
Other technologies scheme from the spirit and scope of the present invention.
It will be understood by those skilled in the art that in exposure of the invention, term " one " be interpreted as " at least one " or
" one or more ", i.e., in one embodiment, the quantity of an element can be one, and in a further embodiment, it should
The quantity of element can be to be multiple, and term " one " should not be understood as the limitation to quantity.
The present invention provides a content embedded system, and the content embedded system generates an at least content.The middle content packet
Include but be not limited to image, video, audio etc., content can be multimedia form, can be game, consulting, shopping, leisure,
The relevant informations such as amusement, are also possible to the promotional content to relevant information
Fig. 1 to Fig. 6 shows the preferred embodiment of content embedded system provided by the invention.The content embedded system
Including a Content Management Platform 10,10 operation of Content Management Platform handles an at least content library 100, the content library 100
For generating content.Wherein, the content library 100 can produce a plurality of types of contents, including but not limited to video, music,
Game, text etc..
The content embedded system includes an at least client 20, and the client 20 is communicatively coupled with the content
Management platform 10 is to receive the content that the Content Management Platform 10 processing generates, when the client 20 requests the content,
The Content Management Platform 10 handles the content library 100, generates the content and the content is embedded in the client
20, it is obtained for user.
User can be interacted by the client 20 and the Content Management Platform 10, i.e., user can with it is described interior
The content that appearance management platform 10 is transmitted to the client 20 is interacted, and the client 20 handles the operation of user,
To request the Content Management Platform to handle and transmit the requested content of user.
The Content Management Platform 10 includes a content processing module 11, and the content processing module 11 is communicatively coupled
In the content library 100.The content processing module 11 handles the data of the content library 100, to generate an at least content.
The content processing module 11 handles the content library 100 and generates the content, and carries out at least to the content
The Content Transformation is an at least plereme 1000 by one stream process, and by the plereme 1000 with the content
Unit 1000 is that unit is transmitted.
The Content Management Platform 10 includes an insertion module 12, and the insertion module 12 is communicatively coupled in described
Hold processing module 11, it is described interior as unit of the plereme 1000 generating the content processing module 11 processing
Appearance is embedded in.Wherein it is described the content to be embedded in be communicatively coupled with the client 20 for the insertion module 12
Client 20.
The client 20 includes an interactive module 21, and the interactive module 21 is communicatively coupled with the insertion module
12 to obtain the content.User can be interacted by the client 20 and the content.
Wherein, the content processing module 11 further comprises a Content selection module 111, the Content selection module
111 are communicatively coupled with the content library 100 to select to need to be inserted into the client 20 in the content library 100
The data of the content.
The content processing module 11 further comprises a content generating module 112, and the content generating module 112 can lead to
It is connected to what the Content selection module 112 selected in the content library 100 to handle the Content selection module 112 to letter
Data generate the corresponding content.
The content processing module 11 further comprises a content stream processing module 113, the content stream processing module 113
It is communicatively coupled with the content generating module 112 to carry out stream process to the content.The content stream processing module 113
It is at least one plereme 1000 by the Content Transformation, and by the content as unit of the plereme 1000,
Form an at least content stream.
Wherein the content stream processing module 113 includes a plereme generation module 1131 and first-class processing module
1132.The plereme generation module 1131 is communicatively coupled with the content generating module 112 to handle the content,
It is the plereme 1000 by the Content Transformation, the content is formed by least one plereme 1000.In described
Hold unit generation module 1131 and carries out unitization, to transmit with the plereme 1000 for data unit progress to the content
The transmission of the content.The stream process module 1132 is communicatively coupled with the plereme generation module 1131 to receive
The plereme 1000.The stream process module 1132 is communicatively coupled with the insertion module 12, by the content
Unit 1000 is sent to the insertion module 12.
Preferably, whenever the plereme generation module 1131 handles the content, at least one described content is generated
When unit 1000, the plereme 1000 is transferred to the stream process module 1132.When the plereme generates mould
Block 1131 persistently carries out the conversion process to the content, when so that the plereme 1000 being continuously generated, the content
Unit generation module 1131 will continuously send the plereme 1000 to the stream process module 1132.Due to every described interior
Hold unit 1000 will be quickly disposed by the plereme generation module 1131, per the plereme 1000 production when
Between be spaced very short, the plereme 1000 can rapidly, continuously generate, and therefore, the continuous plereme 1000 is by shape
At the content stream.1000 processing of plereme is formed an at least content stream by the stream process module 1132, described interior
Appearance will be transmitted in the form of the content stream.
It is noted that the processing of stream process module 1132 can be by the content with described after generating the content stream
The form of content stream is transmitted to the client 20 so that the client 20 exports the content.
Preferably, the plereme generation module 1131 forms the output sequence conversion according to the content in described
Hold unit 1000, so that the sequence of the installation output of the plereme 1000 is transmitted, i.e., it is described interior in the described content stream
Hold unit 1000 and sequentially form stream according to output, carries out content output, institute when the content stream is transferred to the client 20
The plereme 1000 stated in content stream exports the output sequence according to the content, to form the content,
The available orderly content of user, carries out good content experience.The content stream carries out defeated in the client 20
When out, without adjusting the sequence of the plereme 1000, to save the processing time, content delivery efficiency is improved.
Wherein, the content includes in an at least broadcasting content 1121, at least one insertion content 1122 and at least one interaction
Hold 1123.
At least one insertion section is set in the broadcasting content 1121, wherein described in the insertion content 1122 will be embedded into
It is embedded in section.Wherein the insertion section, which can be arranged at, needs to carry out the position that the insertion content 1122 is embedded in, for example,
The insertion section may be placed at the page that the insertion content 1122 needs to be embedded in, when user enters the page, the insertion
Section is triggered, and request is embedded in the insertion content 1122.The insertion section can also be arranged at need to be embedded in it is described embedding
In the time for entering content 1122, for example in some specific time, need to export the insertion content 1122.The insertion section
It can be arranged to be triggered when user implements and operates to the insertion section, when user is applied with behaviour in the insertion section
Make, the insertion section is triggered, and request is embedded in the insertion content 1122.
The Content selection module 111 selects the related data that content 1122 is embedded in described in the content library 100.It is described
Content generating module 112 handles the data that the Content selection module 111 selects, to generate the insertion content 1122.
The content stream processing module 113 carries out conversion process and stream process to the insertion content 1122.Wherein, described
Plereme generation module 1131 carries out conversion process to the insertion content 1122, and the insertion content 1122 is converted to
At least one insertion plereme 1002, the insertion plereme 1002 form the insertion content 1122.The stream process mould
Block 1132 carries out stream process to the insertion plereme 1002 of the insertion content 1122.Whenever the insertion plereme
1002 are generated by 1131 conversion process of plereme generation module, that is, are transferred to the stream process module 1132, are being revived
When Sohu's plereme generation module 1131 carries out conversion process to the insertion content 1122, the insertion plereme 1002
It will constantly generate, and be transferred to the stream process module 1132, the stream process module 1132 will constantly receive described
It is embedded in plereme 1002, the insertion plereme 1132 is formed at least one insertion content stream.The insertion content
1122 form the insertion content stream after the content stream processing module 113 processing, will be with the row of the insertion content stream
Drive into capable transmission.
The broadcasting content 1121 described in the user experience, the broadcasting content unit 1001 is by with the shape of the broadcasting content stream
Formula is transmitted to the client 20 constantly to export the broadcasting content 1121, and the broadcasting content stream is exported to described embedding
When entering section, the insertion section is triggered, to generate a trigger signal.The client 20 sends the trigger signal to institute
Content Management Platform 10 is stated to request to be embedded in the insertion content 1122 to the insertion section.
The insertion content 1122 that the insertion section needs to be embedded into has certain length, therefore the insertion area
Between have regular hour length, for it is described insertion content 1122 insertion output.The insertion section is in the broadcasting
Holding in 1121 has certain position space to be completely embedded in the insertion content 1122.
It is arranged at the corresponding position in the broadcasting content per the insertion section, there is corresponding start-stop position and is risen
The only time.Different positions and time can mark the insertion section, for Content Management Platform 10 identify it is different described in
It is embedded in section.When the insertion section is triggered, the trigger signal marks the start-stop position in the insertion section being triggered
And the beginning and ending time.The different insertion sections needs to be embedded into the corresponding insertion content 1122.The trigger signal is asked
The corresponding insertion content 1122 for asking the insertion section being triggered to need to be embedded into.
The insertion module 12 includes an insertion section identification module 121, and insertion section identification module 121 is according to institute
The trigger signal for stating the transmission of client 20 identifies the insertion section.Wherein insertion section identification module 121 passes through
The beginning and ending time in the insertion section that the trigger signal was marked be triggered is to identify the insertion section being triggered.
It rises in the insertion section that the insertion section identification module 121 can also be marked by the trigger signal
Stop bit is set to identify the insertion section being triggered.
Further, the insertion module 12 needs to match the insertion section responded and the insertion content 1122,
The insertion content stream is embedded in the correctly insertion section.
The insertion section identification module 121 identifies the initial time and dwell time in each insertion section respectively, with
Determine the play time and dwell time of the insertion content stream.When the insertion section is triggered, the insertion section is identified
The initial time in the insertion section that module 121 is marked according to the request instruction, identification request content are embedded in described
It is embedded in section, determines the broadcasting beginning and ending time of the insertion content 1122.
The insertion module 12 further includes content insertion module 122, and the content insertion module 122 is communicatively coupled
In the insertion section identification module 121 to select the corresponding insertion content 1122 according to the insertion section of identification,
To be embedded in the insertion section being triggered.
It rises in the insertion section that the content insertion module 122 is identified according to the insertion section identification module 121
Begin the time, the initial time by the insertion content stream in the insertion section is embedded in the insertion section.
The initial position in each insertion section of 121 decibels of section identification module identifications of the insertion and stop position, with
The initial position of the insertion content stream insertion and stop position, when the insertion section is triggered, the insertion section is known
The initial position in the insertion section of other module label according to the request instruction, identification request content are embedded in described
It is embedded in section, determines the broadcasting start-stop position of the insertion content 1122.
It rises in the insertion section that the content insertion module 122 is identified according to the insertion section identification module 121
Beginning position is embedded in the insertion section by the insertion content stream in the initial position in the insertion section.
It is embedding to screen needs that the content insertion module 122 is communicatively coupled with the content stream processing module 113
The insertion content stream is embedded in the institute of the client 20 by the insertion content stream of the insertion content 1122 entered
Insertion section is stated, the output of the insertion content 1122 is carried out.
The broadcasting content 1121 triggers the insertion section, the visitor when the client 20 carries out output broadcasting
Family end 20 will export the insertion content 1122 in the insertion section.User can obtain the insertion by the client 20
Content 1122.
That is, when the broadcasting content 1121 is played to the position and time for triggering the insertion section, it is described embedding
Enter section to be triggered, the insertion section is embedded in the insertion content 1122 by the Content Management Platform 10 and is exported.
Citing ground, the client 20 is an application client, when user starts application program by electronic equipment,
Application program needs to carry out content output, and the Content Management Platform 10 is requested to provide the broadcasting content 1121.The content
Management platform 10 handles the content library 100 and generates the broadcasting content 1121, and conversion process of going forward side by side and stream process form institute
State the broadcasting content stream of broadcasting content 1121.The broadcasting content stream is sent to the visitor by the Content Management Platform 10
Family end 20, application program, that is, exportable broadcasting content stream form the broadcasting content 1121.
Application program can be a social category application, and user's operation social application obtains consulting.The broadcasting content 1121 can
Think consulting.When the broadcasting content 1121 is exported to the insertion section, the insertion section is triggered, to request insertion institute
State insertion content 1122.The insertion content 1122 may be implemented as advertisement.The insertion section is to supply in social application
Launch position and the time of advertisement.User triggers the insertion section, forms the insertion content of advertisement when browsing consulting
1122 will handle generation by the Content Management Platform 10, and form the insertion content stream.The Content Management Platform 10 will
The insertion content stream is sent to the client 20, is embedded in the insertion section, to be formed and export advertisement.User can body
Test the products & services for needing to promote.
Since advertisement is transmitted consecutively over the non-scheduled traffic channel to the client 20 in the form of the content stream and is exported in real time, Yong Huke
To experience smooth ad content, good user experience is carried out, is conducive to the effect that enhancing is promoted.
After user obtains insertion content 1122, user can interact with the insertion content 1122.
The insertion module 12 further includes a broadcasting detection module 123, and the broadcasting detection module 123 is communicatively coupled
In the client 20, to detect whether the content stream of the content is played.
When the insertion content stream is sent to the client 10 by the Content Management Platform 10, it is embedded into the insertion
Section, the broadcasting detection module 123 detect whether the insertion content stream is played, if the insertion content stream is played,
To form the insertion content in the client 20 output, the broadcasting detection module 123 issues an at least play signal.
Described instruction receiving module 114 is communicatively coupled with the broadcasting detection module 123 to obtain the broadcasting letter
Number.According to the play signal, described instruction receiving module 114 determines that the client 20 is normal, smoothly exports the insertion
Content, user can be interacted by the client 20 and the insertion content, and the interactive module 21 issues the behaviour
It instructs, described instruction receiving module 114 receives the operational order, so that the Content Management Platform 10 responds user behaviour
Make, sends the interaction content stream of the requested interaction content.
The content stream of the content is embedded in the client 20 by the insertion module 12, and passes through the broadcasting
Detection module 123 is detected and is monitored to whether the client 20 plays the content stream, with the determination client 20
Can smoothly, content stream described in normal play, export the content, with ensure user and the content be able to carry out it is good mutually
It is dynamic.
That is, when the insertion content stream of the insertion content 1122 is inserted into the client 20, it is described
It plays detection module 123 and needs to detect the determining insertion content stream by after normal play, the content processing module 11 just may be used
To receive the operational order that the interactive operation according to user generates, the transmission of the interaction content stream is carried out.In described
Hold the play signal that processing module 11 is issued according to the broadcasting detection module 123, transmits the interaction content stream, formed
Interaction between user and the content.
The interactive module 21 is communicatively coupled with the insertion module 12 to obtain the insertion content 1122.User
An at least interactive operation can be carried out by the interactive module 21 and the insertion content 1122.The interactive module 21 can be by institute
It states interactive operation and is generated as an at least operational order.The operational order requests at least one interaction content 1123.Work as user
The interactive operation is carried out to the insertion content 1122, the operational order determines in the interaction according to the interactive operation
Hold 1123.
The interactive module 21 further comprises an instruction sending module 211, and described instruction sending module 211 is communicably
The Content Management Platform 10 is connected to so that the operational order is sent to the Content Management Platform 10.
The content processing module 11 further comprises a command reception module 114, and described instruction receiving module 114 can lead to
Letter the interactive module 21 is connected to handle the operational order.Described instruction receiving module 114 receives the operation and refers to
It enables.Described instruction receiving module 114 requests the content processing module 11 to handle the content library 100 according to the operational order
In data relevant to the requested interaction content 1123 of the operational order, to generate the interaction content 1123.
Described instruction receiving module 114 is communicatively coupled with the described instruction sending module 211 of the interactive module 21
To receive the operational order, the requested interaction content 1123 of the operational order is determined.Described instruction receiving module
The operational order received is sent to the Content selection module 111 by 114, and the Content selection module 111 selects institute
The corresponding data of interaction content 1123 described in content library 100 are stated, it is described mutually that the content generating module 112 handles data generation
Dynamic content 1123.The interaction content 1123 is sent to the content stream processing module 113 by the content generating module 112,
Stream process is carried out to the interaction content 1123 by the content stream processing module 113.
The content flow module 113 receives the interaction content 1123 and is handled, the plereme generation module
The interaction content 1123 is generated as an at least interaction content unit 1003 by 1131.The interaction content unit 1003 is transmitted
To the stream process module 1132, the stream process module 1132 carries out stream process to the interaction content unit 1003.Whenever
The interaction content unit 1003 generates, and the interaction content unit 1003 is transferred to the stream process module 1132, when
When the plereme generation module 1131 handles the interaction content 1123, described in the stream process module 1123 constantly reception
Interaction content unit 1003 forms an at least interaction content stream.
The interaction content stream is sent to the client 20 by the stream process module 1132, in the client 20
The interaction content 1123 is exported, is obtained for user.
Wherein the content insertion module 22 of the insertion module 12 receives the interaction content stream, will be in the interaction
Hold stream and is embedded in the client 20.
Wherein, user and the insertion content 1122 interact, and the insertion content 1122 is embedded into corresponding described
It is embedded in section, i.e. user is interacted with the insertion content 1122 in the insertion section, in the insertion section
The requested needs of interaction content 1123 of the interactive operation carried out are embedded into the corresponding insertion section.
The operation that the insertion section identification module 121 of the insertion module 12 is sent according to the client 20
Instruction determines the insertion section that the interactive operation of user generates, and is needed with the determination interaction content 1123 embedding
The insertion section entered.The content insertion module 122 is according to the operational order, by the requested institute of the operational order
State the interaction content stream insertion corresponding insertion section of the client 20 of interaction content 1123.
Wherein, the operational order includes the position that the requested interaction content 1123 is embedded in the insertion section
It sets and time, the insertion section identification module 121 identifies the beginning and ending time and start-stop position that the interaction content 1123 is embedded in,
So that the content insertion module 122 is correctly embedded in the interaction content 1123 to the client 20.
It is noted that being connect since the operational order is only sent to described instruction by described instruction sending module 211
Module 114 is received, the data volume of transmission is small, and transmission speed is fast, and described instruction receiving module 114 can quickly receive the operation and refer to
It enables, and the operational order is handled.And the content stream processing module 113 will be according to described instruction receiving module 114
The interaction content 1123 generated carries out stream process, and the unit of transfer of the interaction content 1123 is switched to the interaction content
Unit 1003 reduces the volume of transmitted data of unit time, improves transmission speed, can be quickly by the interaction content 1123
The interaction content unit 1003 the insertion module 12 is transmitted in the form of the interaction content stream so that the insertion
The content insertion module 122 of module 12 quickly carries out content insertion.
When the user and the insertion content 1122 interact, when generating the interaction content 1123, the content
Processing module 11 can continue with the content library 100 to continue to generate the broadcasting content 1121.That is, when described
When interactive module 21 handles the request instruction generation interaction content 1123, the content processing module 11 can also continue to locate
Reason generates the broadcasting content 1121.When the insertion content 1122 does not occupy all play position of the broadcasting content 1121
And play time, i.e., when the described insertion content 1122 and the broadcasting content 1121 need to carry out while exporting, in the broadcasting
Hold 1121 and the interruption for influencing each other and content being caused to export of must not export for being embedded in content 1122, the content processing module
11 need to continue with the broadcasting content stream for generating the broadcasting content 1121, to ensure the broadcasting content 1121 just
Often output.
Similarly, the interaction content 1123 is when being inserted into the client 20, if the interaction content 1123 does not account for
According to all play position and play time in the insertion section, the needs of insertion content 1122 are normally carried out broadcasting, described
Content processing module 11 continues with the content library 100 and generates the insertion content 1122, and stream process of going forward side by side constantly is formed
The insertion content stream, to guarantee being normally embedded for the insertion content 1122, the insertion content stream can continue to broadcast
It puts.
The user can interact with the broadcasting content 1121, can also carry out mutually with the insertion content 1122
Dynamic, similarly, which can also continue to interact with the interaction content 1123.
Referring to Fig. 5 to Fig. 6, the content embedded system includes at least one Content Management Platform 10 and an at least transfer
Stand 30, the terminal 30 is communicatively coupled with the Content Management Platform 10, and the Content Management Platform 10 can be by institute
The content stream for stating content is sent to the terminal 30.The terminal 30 be communicatively coupled with the client 20 with
The content stream of the content is sent to the client 20.That is, the terminal 30 is arranged in described
Hold and transfer is carried out with the content stream to the content between management platform 10 and the client 20.
It is mutually communicatively coupled between the Content Management Platform 10, the client 20 and the terminal 30,
Can carry out data transmission in communication network, can transmission range in communication network and transmittability will will affect the response speed of instruction
The transmission speed of degree and the content stream.
The content library 100 is arranged at the Content Management Platform 10, and the Content Management Platform 10 is handled in described
Hold library 100 to generate the content, and stream process is carried out to the content, generates the content stream.The terminal 30 is used for
Receive the content stream for the content that the processing of Content Management Platform 10 generates.
Wherein, the data-handling capacity of the Content Management Platform 10 is better than the terminal 30, so that the content pipe
Platform 10 can quickly generate the content stream of the content, the Content Management
Wherein the terminal 30 is preferably set to the transmission location close to the client 20, to reduce
State the transmission range between terminal 30 and the client 20.
The Content Management Platform 10 is communicatively coupled with multiple clients 20, needs to be put down by the Content Management
Platform 10 provides the quantity of the client 20 of content and position is all unpredictable, and the not all client 20 and institute
Stating transmission range and transmittability between Content Management Platform 10 can guarantee that the Content Management Platform 10 quickly will be described
Content stream is sent to the client 20.Therefore, it is arranged at least between the Content Management Platform 10 and the client 20
One terminal 30 carries out the forwarding of the content stream, to reduce transmission range, saves transmission time.
Wherein the terminal 30 is arranged at close to the client 30, and the client 30 may be coupled to compared with short pass
The terminal 30 of defeated distance, to obtain the content stream that the Content Management Platform 10 is sent.
Transmission range between the Content Management Platform 10 and the different clients 20 is uncertain, if therefore institute
Content Management Platform 10 is stated for the different clients 20, selects that the content stream is directly sent to the client
20, without considering transmission range and transmittability between the client 20 and the Content Management Platform 10, transmission speed
It will be affected.The time that the farther away client 20 of transmission range receives the content stream is longer, and transmission range
The time that the shorter client 20 receives the content stream is shorter.
The terminal 30 is set between the Content Management Platform 10 and the client 20, helps to mitigate even
Eliminate the limitation of transmission range and transmittability to data transmission bauds.
The Content Management Platform 10 is preferably arranged in the operation platform with enough processing capacities, is carried out in described
Hold the processing in library 100 and instruction, quickly to generate the content stream.
The instruction that the terminal 30 is preferably issued with enough processing capacities with client 20 described in quick response,
Send instructions to the Content Management Platform 10.
Preferably there is the terminal 30 enough processing capacities to be sent with quickly receiving the Content Management Platform 10
The content stream, and the content stream is sent to the client 20 and carries out content insertion.
Since the client 20 is generally arranged the electronic equipment in user, processing capacity is by electronic equipment performance
Limitation, therefore the client 20 only needs to receive the content stream that the Content Management Platform 10 is disposed, described in progress
The output of content, the processing and transmission of data transfer to the Content Management Platform 10 and the terminal 30 to carry out.
When the transmission range between the Content Management Platform 10 and the client 20 is short, the Content Management Platform 10
It is directly communicated with the client 20, transmission instruction and the content stream.
Therefore the content stream and instruction can be directly carried out between the Content Management Platform 10 and the client 20
The transmission of stream.
When the transmission between the Content Management Platform 10 and the client 20 limits the content stream and instruction stream
Transmission speed, the Content Management Platform 10 will select the terminal 30 to be forwarded, utilizes the biography of the terminal 30
Movement Capabilities improve transmission speed.
Wherein the Content Management Platform 10 will select in shorter described of transmission range between the client 20
Turn station 30 to be forwarded.Be better than the processing capacity of the client 20 since the terminal 30 has, can save with it is described
The transmission time of Content Management Platform 10 quickly receives the content stream, and the content stream is sent to the client 20.
When the client 20 issues instruction stream, the terminal 30 of the close client 20 receives instruction stream and will
Instruction stream is forwarded to the Content Management Platform 10 and is handled, and generates the content stream, and the Content Management Platform 10 is by institute
It states content stream and the client 20 is sent to by the terminal 30.
The terminal 30 is communicatively coupled with one or more clients 20, the client 20 that can be communicated
Quantity be not restricted by.
The quantity for the terminal 30 that the client 20 communicates and position are not restricted by.The client 20 can lead to
Letter it is connected to one or more terminals 30.When one of them described terminal 30 close to the client 20 is current
The data for handling multiple clients 20, affect processing capacity, and the client 20 can have enough by another
The terminal 30 of processing capacity and suitable transmission range carries out data forwarding, carries out with the Content Management Platform indirect
Communication, to reduce limitation of the processing capacity to data transmission bauds.
When quickly transmit the content does not flow to the client 20, the content to 30 processing capacity of terminal enough
Management platform 10 equally can choose other and carry out institute with the terminal 30 of enough processing capacities and adequate transmission distance
State the forwarding of content stream.
Therefore the selection of the terminal 30 can be according to can the current processing of the situation of communication network, the terminal 30
The Multiple factors such as ability and transmission range determine.The content processing module 11 further comprises a selection of transmission paths mould
Block 114, the selection of transmission paths module 114 are used to that suitable data transfer path to be selected to form an at least transmission path, with
Realize the quick transmission of the content stream and instruction stream.Wherein preferably, the selection of transmission paths module 114 selects optimal biography
Defeated path is to guarantee the high efficiency transmitted.
The selection of transmission paths module 114 obtains the network position of the client 20, determines that the Content Management is flat
Transmission range between platform 10 and the client 20 judges whether that the terminal 30 is needed to carry out transfer.If the content
The transmission range managed between platform 10 and the client 20 is short, does not influence the transmission speed of instruction stream and the content stream,
The selection of transmission paths module 114 judges that the client 20 and the Content Management Platform 10 are directly connected to, and directly carries out
The transmission of instruction stream and the content stream.If the transmission range mistake between the Content Management Platform 10 and the client 20
Greatly, the transmission speed of instruction stream and the content stream is influenced, the judgement of selection of transmission paths module 114 needs the terminal
30 carry out transfer.
The selection of transmission paths module 114 is communicatively coupled with each terminal 30 with each terminal of determination
30 the case where.Wherein the selection of transmission paths module 114 determines the terminal 30 close to the client 20, and obtains
The current processing capacity of the terminal 30, selection have shorter transmission range between the client 20, and enough
Processing capacity the terminal 30 carry out data forwarding.The insertion module 12 is communicatively coupled with the transmission path
Selecting module 114 so that content insertion module 122 determines the terminal 30 that is forwarded,.The content is embedded in mould
The content stream is sent to the terminal 30 by block 122, and the terminal 30 receives the content stream, and by the content stream
It is forwarded to the client 20.
It is noted that may include one or more terminals 30 in the transmission path, to ensure transmission
High efficiency, the quantity of the terminal 30 is not so limited, and to improve efficiency of transmission, enables the client 20 fast
Speed obtains the content, and the Content Management Platform 10 can be with quick response described instruction stream.
When the client 20 sends the request instruction and the operational order, and instruction stream is formed, the client
20 can be sent to instruction stream the terminal 30, and instruction stream is forwarded to the Content Management by the terminal 30 and is put down
Platform 10 is handled.In communication process, the terminal 30 that the selection of transmission paths module 114 selects can be adjusted
Whole, according to the variation of the processing capacity of the terminal 30, the selection of transmission paths module 114, which is preferably chosen, to be had enough
The terminal 30 of processing capacity is as the data relay between the Content Management Platform 10 and the client 20.
Because the terminal 30 is accepted in the data between multiple clients 20 and the Content Management Platform 10
Turn people's task, shadow of the processing capacity by the data volume for needing to transmit between the client 20 and the Content Management Platform 10
It rings, variation can be generated at any time, the selection of transmission paths module 114 monitors the state of the terminal 30, is held with timely adjustment
The terminal 30 for connecing transfer task ensures the transmission speed between the Content Management Platform 10 and the client 20.
It is noted that the content processing module 11 can pre-process the content library 100, with pre-generated described
The content stream of content.
The Content selection module 111 pre-selects the relevant data of broadcasting content 1121 described in the content library 100,
The content generating module 112 is communicatively coupled with the Content selection module 111, to pre-process the number of the broadcasting content
According to.The relevant data of broadcasting content 1121 described in the pre-loaded content library 100 of content generating module 112, with pre-
First generate the broadcasting content 1121.The content includes the broadcasting content 1121, when the client 20 starts request institute
Broadcasting content 1121 is stated, the content processing module 11 can provide the broadcasting content 1121, so that the insertion module 12
The broadcasting content 1121 can be embedded in the client 20 with broadcasting content 1121 described in quick obtaining.At the content
The broadcasting content 1121 can also be quickly transferred to the client 20 by reason module 11, so that after the starting of the client 20 i.e.
The broadcasting content 1121 can quickly be exported to obtain for user, user can carry out content experience.The content generating module 112
It pre-processes and generates the broadcasting content 1121, guarantee the quick transmission of content, the client 20 is obtained at once
The broadcasting content 1121, user can quickly experience content.
Wherein the content stream processing module 113 handles the broadcasting content 1121.The content stream processing module 113 is pre-
The client 20 is first handled firstly the need of the part broadcasting content 1121 of output.The plereme generation module 1131
Conversion process is carried out to the broadcasting content 1121, the broadcasting content 1121 is converted into an at least broadcasting content unit
1001, and the broadcasting content unit 1001 is transmitted to the stream process module 1132.Whenever the plereme generates mould
Block 1131 generates the broadcasting content unit 1001, and the broadcasting content unit 1001 is transferred to the stream process module
1132, the stream process module 1132 receives the broadcasting content unit 1001 continuously, in real time, is formed at least one broadcasting
Rong Liu.The broadcasting content 1121 forms the broadcasting content stream after stream process, in the form of the broadcasting content stream into
The transmission of row data.
When the client 20, which starts, requests the broadcasting content 1121, the content generating module 112 pre- Mr.
At the broadcasting content 1121.And the broadcasting content 1121 is generated by the plereme of the content processing module 113
Module 1131 carries out the conversion process, generates the plereme 1000.The broadcasting content of the broadcasting content 1121
1001 shape of unit has been pre-processed by the plereme generation module 1131 of the content stream processing module 113
Finish, received by the stream process module 1132, prepares waiting signal and sent.When the stream process module 1132 receives institute
Trigger signal is stated, the stream process module 1132 is that the broadcasting content unit 1001 of the broadcasting content 1121 can be transmitted.
And the stream process module 1132 is carried out data transmission with the broadcasting content unit 1001 for data unit, reduces the unit time
Volume of transmitted data, improve transmission speed.The broadcasting content stream that the broadcasting content unit 1001 is formed will by rapidly,
Continuously it is sent to the client 20.
When the client 20 starting, that is, need to carry out the output of the content, the Content Management Platform 10 needs fastly
Speed provides the content obtained for user to the client 20 to ensure good user experience.When the client 20 starts
The broadcasting content 1121 is exported first, and the broadcasting content stream is transferred to the client 20 and carries out content output.It is described
Broadcasting content 1121 is constantly transmitted to the client 20, the broadcasting content unit in the form of the broadcasting content stream
1002 are continuously received and are exported by the client 20, are obtained with gradually forming the broadcasting content 1121 for user.
It is described since the broadcasting content unit 1002 is constantly transmitted to the client 20 in the form of the broadcasting content stream
After the front of broadcasting content 1121 is formed by the broadcasting content unit 1002 output, the rear part of the broadcasting content 1122
The broadcasting content unit 1002 is also transferred to the client 20 by the broadcasting content stream constantly, with lasting quilt
Output forms the broadcasting content 1121, so that the broadcasting content 1121 of the available smoothness of user.The Content Management
Platform 10 can pre-process the data in the content library 100 by the content processing module 11, pre-generate described embedding
Enter the insertion content stream of content 1122, with the request instruction for waiting the client 20 to send, directly according to institute
It states the requested insertion content 1122 of request instruction and sends the corresponding insertion content stream.
That is, the content generating module 112 can pre-generate the insertion content 1122, at the content stream
Reason module 113 pre-processes the insertion content 1122, and the insertion content 1122 is converted to the insertion plereme 1002,
And the insertion content stream is formed by stream process.The stream process module 1132 can pre-process that form at least one described embedding
Enter content stream, with etc. it is to be embedded.
When the insertion module 12 receives the request instruction, and pass through the identification of insertion section identification module 121
The insertion section being triggered determines the insertion content 1122 that the insertion section needs to be embedded into.The content is embedding
Enter the phase that module 122 is communicatively coupled with the content processing module 11 to form 1132 stream process of stream process module
The insertion content stream for the insertion content 1122 answered is sent to the client 20, and the insertion content stream is embedded in
The insertion section being triggered.
The content processing module 11 pre-processes the data of the content library 100, to pre-generate described in the content
Content stream can directly transmit the requested content of the client 20 according to the instruction and state of the client 20
The content stream further save the processing time, client described in quick response to be embedded in the content to the client 20
End 20, carries out the output of the content immediately.
At least one interaction block of the setting of interactive module 21, the interaction block can be arranged at the broadcasting content
1121, the insertion content 1122 and the interaction content 1123 can also be arranged at.When the insertion content 1122 is embedding
Enter the client 20, the interaction block for being arranged at the insertion content 1122 is also inserted into the client 20.
The user is when the interaction block of the insertion content 1122 carries out the interactive operation, described instruction sending module 211
It is communicatively coupled with the interaction block, to receive the interactive operation, the interactive operation is converted into the request and is referred to
It enables, to request the interaction content 1123.Wherein, the interaction block be the position that is embedded in of the interaction content 1123 and
Time indicates, is the insertion node of the interaction content 1123.When the interaction block is triggered by the interactive operation, it is described mutually
Dynamic content 1123 is embedded in.
Wherein the interactive sections block is arranged in the insertion section, and the interaction block is arranged at the insertion area
Between in when being interacted for user and the insertion content 1122, incude the interactive operation of user.As user and described
Insertion content 1122 is interacted, and carries out the interactive operation in the interaction block, described instruction sending module 211 generates institute
It states operational order and sends the operational order to the Content Management Platform 10.
It is noted that the insertion content 1122 is by the content library 100 generation processed, the insertion content
1122 are determined by the content library 100, and the part in the insertion content 1122 for interaction is can be by the content library 100
Determining.That is, position and time of the interaction block in the insertion content 1122 are can be by the content
Processing module 11 pre-processes determining.And the interactive operation that the user and the insertion content 1122 carry out can also be by
What the content library 100 determined.It can be by described according to the interaction content 1123 that the interactive operation of the user generates
Content processing module 11 determines when pre-processing the content library 100.
It is noted that the insertion content 1122 is by the content library 100 generation processed, the insertion content
1122 are determined by the content library 100, and the part in the insertion content 1122 for interaction is can be by the content library 100
Determining.That is, position and time of the interaction block in the insertion content 1122 are can be by the content
Processing module 11 pre-processes determining.And the interactive operation that the user and the insertion content 1122 carry out can also be by
What the content library 100 determined.It can be by described according to the interaction content 1123 that the interactive operation of the user generates
Content processing module 11 determines when pre-processing the content library 100.Therefore, the insertion content 1122 is being embedded in the visitor
Before family end 20, the content processing module 11 can be pre-processed the content library 100, to pre-generate in the interaction
Hold 1123.The content processing module 11 can be determined according to the position of the interaction block of the content library 100 and time
The position and time that the interaction content 1123 is embedded in the insertion content 1122.The content processing module 11 is located in advance
The interaction content 1123 is managed, the pre-generated interaction content 1123 is sent to the content stream processing module 113, institute
The interaction content 1123 can be pre-processed by stating content stream processing module 113, the interaction content 1123 is converted to described mutual
Dynamic plereme 1003, generates the interaction content stream of the interaction content 1123, to wait the interaction of the user to grasp
Make, the requested interaction content 1123 of operational order is sent according to the operational order of the interactive operation.
When being sent due to the operational order, the interaction content 1123, which has been pretreated, to be finished, the content stream process
Module 113 only needs that the interaction content stream of the requested interaction content 1123 is sent to institute according to the operational order
State insertion module 12.Insertion section identification module by the insertion module 12 is embedding to the operational order request content
The interaction block entered is identified that the interaction content stream can be embedded in correct institute by the content insertion module 122
State interaction block.The response time of the interaction content 1123 can further be shortened, to improve to the described mutual of the user
The response speed of dynamic operation.The user after carrying out the interactive operation can client 20 described in quick obtaining respond it is described mutually
The interaction content 1123 of dynamic operation, avoids the user from feeling to postpone, and avoids the Caton of output, ensures good user
Experience.
As shown in fig. 7, the content embedding grammar includes following step the present invention further provides a content embedding grammar
It is rapid:
S1: stream process is carried out at least one insertion content and obtains at least one insertion content stream;
S2: at least one insertion section of identification is to be embedded in the insertion content stream;
S3: an at least interaction content stream is embedded according to an at least operational order.
In the step S1, the content processing module 11 is communicatively coupled with the content library 100.The content
Processing module 11 handles the content library 100 to generate the insertion content 1122.The insertion content 1122 passes through stream process
After form the insertion content stream.Wherein the plereme generation module 1131 is converted to the insertion content 1122 described
It is embedded in plereme 1002, the stream process module 1132 forms 1002 stream process of insertion plereme in the insertion
Rong Liu.
The insertion content 1122 needs to be embedded into the broadcasting content 1121.The content processing module 11 handles described
The data of content library 100, to generate the broadcasting content 1121.
The insertion section is set in the broadcasting content 1121, wherein the insertion content 1122 will be embedded into it is described embedding
Enter section.Wherein the insertion section, which can be arranged at, needs to carry out the position that the insertion content 1122 is embedded in.It is described embedding
Entering section can also be arranged in the time for needing to be embedded in the insertion content 1122, and the insertion section can be arranged to use
Family is triggered when the insertion section is implemented and operated, when user is applied with operation, the insertion area in the insertion section
Between be triggered, request is embedded in the insertion content 1122.
In the step S2, the insertion section identification module 121 is identified according to the start-stop position in the insertion section
The start-stop position of the insertion content insertion.The position that the insertion section identification module 121 is marked according to the request instruction
The insertion section that identification is triggered is set, to match the insertion section and mutually in requisition for the insertion content being embedded into
1122。
In the step S2, the insertion section identification module 121 is identified according to the beginning and ending time in the insertion section
The beginning and ending time of the insertion content insertion.It is described insertion section identification module 121 according to the request instruction marked when
Between identify the insertion section being triggered, to match the insertion section and mutually in requisition for the insertion content being embedded into
1122。
When the insertion content stream is detected by the broadcasting detection module 123 in 20 normal play of client, institute
It states broadcasting detection module 123 and sends the play signal to described instruction receiving module 114, determine that can receive the operation refers to
It enables.
In the step S3, user and the insertion content interact, and implement the interactive operation, described instruction
The interactive operation is generated as the operational order by sending module 211, and the operational order is sent to the content pipe
Platform 10 is to request the interaction content 1123.
The Content Management Platform 10 processing generates the interaction content 1123 and by 1123 stream process of interaction content
For the interaction content stream, the interaction content stream is embedded in the client 20, responds the interactive operation of user, when
Between user and content interaction.
Fig. 8 to Fig. 9 C is an application scenarios of content embedded system of the present invention and its method.The content insertion
System is applied to the push of game advertisement.Wherein game advertisement needs carry out content in the application program of the client 20
Insertion and popularization.And user can be interacted after obtaining game advertisement with the content of game advertisement, to carry out game body
It tests.After content embedded system of the present invention is applied to game advertisement, family, which can be used, to exist in advance in game promotion
Partial game scene, personage, operation, special efficacy etc. are experienced in promotional content, compared to traditional game advertisement, user can shift to an earlier date
Game content is experienced, the dispensing effect of game advertisement is improved.Meanwhile in the content of user experience game advertisement, user's
Operation can be conducive to the fluency that user experiences game, be generated good user experience by quick response.
The content processing module 11 is communicatively coupled with an at least content library 100 and generates the content stream to handle.
Wherein the content generating module 112 generates an at least broadcasting content 1121.The broadcasting content 1121 is to need to carry out game
The content of the application of popularization.Game advertisement will be embedded into the content of application.
Work as user starts application, using the broadcasting content 1121 is exported, so that user obtains application content.The broadcasting
Content 1121 forms the broadcasting content stream after the stream process of the content stream processing module 113.
The selection of transmission paths module 115 judges the distance between the client 20 and described Content Management Platform 10
It is larger, transmission speed is influenced, the terminal 30 is needed to carry out transfer.The selection of transmission paths module 115 is according to the visitor
The network site at family end 20 selects at least one described terminal 30 to accept the Content Management Platform 10 and the client 20
Between transfer task.
The processing of content stream processing module 113 generates the broadcasting content stream, and the content insertion module 122 is according to institute
It states transmission path module 114 and determines the terminal 30 for carrying out transfer, the broadcasting content stream is sent to the terminal
30,.Broadcasting content circulation is sent to the client 20 by the terminal 30, carries out content insertion.
Wherein multiple insertion sections are set to be embedded in the insertion content 1122 in the broadcasting content 1121, carry out
The dispensing of game advertisement.In this application scene, when user enters a page of application, due to the page be set it is described embedding
Enter section, when user enters the page, the insertion section is triggered, needs to be embedded in the insertion content 1122, swum
Play is promoted.I.e. game advertisement is invested in the page.
The insertion section, described instruction sending module are triggered when the client 20 plays the broadcasting content 1121
211 generate the request instruction, are sent to terminal 30 described in the terminal 30. and the request instruction is forwarded in described
Hold management platform 10, is handled by the Content Management Platform 10.Described instruction receiving module 114 receives the request and refers to
It enables, determines the requested insertion content 112 of the request instruction, is i.e. the content of game advertisement that is launched of the page.
Request execution is sent to the content generating module 112 by described instruction receiving module 114, and the content is raw
It handles to generate at module 112 and is embedded in content described in 113 stream process of content stream processing module described in the insertion content 1122.
1122, generate the insertion content stream.
Monitoring according to the selection of transmission paths module 115 to each terminal 30, the selection of transmission paths mould
Block 115 continues the former terminal 30 of selection and carries out transfer.
According to the request instruction, identification needs embedding the insertion section identification module 121 of the insertion module 12
The insertion section entered.The start-stop position in the insertion section being triggered, the insertion area is marked in the request instruction
Between identification module 121 identify that the insertion content stream needs the start-stop position that is embedded into.The content insertion module 122 will be described
The start-stop position that insertion content stream insertion needs to be embedded into, i.e., the insertion section being triggered accordingly.
The insertion content stream is sent to the terminal 30 by the content insertion module 122, passes through the terminal
The start-stop position that the insertion content stream insertion is needed to be embedded by 30 forwarding, i.e., the insertion area being triggered accordingly
Between.
When the insertion content stream is inserted into the client 20, user obtains game advertisement.The insertion module 12
The broadcasting detection module 123 detect whether the insertion content stream is played, if the broadcasting detection module 123 detects
The insertion content stream is played, and the broadcasting detection module 123 sends the play signal to described instruction receiving module
114, so that described instruction receiving module 114, which determines, can receive the operational order, user can carry out mutual with game advertisement
It is dynamic, experience game.
When user experience game, user can operate game, with the personage of depth experience game, special efficacy, operational circumstances
Deng.Therefore user can carry out certain interactive operation.When user generates the interactive operation, described instruction sending module 211
The operational order is generated, to request the interaction content 1123. for needing to respond after the interactive operation sending
The operational order is sent to the terminal 30 by the client 20, and the terminal 30 forwards the operation
It instructs to the Content Management Platform 10.
Described instruction receiving module 114 receives the operational order, determines the requested interaction of the operational order
Content generating module 112 described in content 1123. generates the interaction content 1123, the content stream processing module 113 it is described
Plereme generation module 1131 generates stream process module described in the interaction content unit 1003. of the interaction content 1123
Interaction content unit 1003 described in 1132 stream process forms the interaction content stream.
Monitoring according to the selection of transmission paths module 115 to each terminal 30, the selection of transmission paths mould
Block 115 continues the former terminal 30 of selection and carries out transfer.
Insertion section identification module 121 identification needs to be embedded into the interaction block of the interaction content 1123
Beginning and ending time, with the beginning and ending time of the determination interaction content stream insertion.
The interaction content stream is sent to the terminal 30 by the content insertion module 122, and the terminal 30 will
The interaction content stream is sent to the beginning and ending time that interaction content stream described in the client 20. is embedded into response.
The interactive operation that the client 20 responds user exports the interaction content stream, and user and game can be into
Row interaction.
In this application scene, user's operation game charater is attacked, to experience game operation.The operational order is asked
The interaction content 1123 asked is game charater Attack Scenarios.Described instruction sending module 211 sends the operational order
To described instruction receiving module 115.Described instruction receiving module 115 determines the requested interaction according to the operational order
Content 1123.The operational order is sent to the content generating module 112 by described instruction receiving module 115, so that described
Content generating module 112 generates requested game charater Attack Scenarios, and the content stream processing module 113 attacks game charater
Scene stream process is hit, generates the interaction content unit 1003, and form interaction content stream.
The insertion section identification module 121 identifies the insertion section that the interactive operation carries out, and is triggered
The interaction block determines start-stop position and beginning and ending time that the interaction content 1123 is embedded in.The content is embedded in module 112
The interaction content stream is sent to the terminal 30, it is by the forwarding of the terminal 30 that game charater Attack Scenarios are embedding
Access customer carries out the position of the interactive operation, exports game charater Attack Scenarios.
User can continue to interact with the insertion content 1122 i.e. content of game advertisement, experience the field of game
Scape, personage.The contents such as music, operation so that game advertisement is not limited to the form of traditional simple output content, and can allow
User first experiences the content of game and game generates certain interaction, to enhance game advertisement when obtaining game advertisement
Launch effect.The transmission and output speed of content can be improved using the dispensing that the content embedded system carries out game advertisement,
The fluency for ensureing content, has allowed users to good experience.
It should be understood by those skilled in the art that foregoing description and the embodiment of the present invention shown in the drawings are only used as illustrating
And it is not intended to limit the present invention.The purpose of the present invention has been fully and effectively achieved.Function and structural principle of the invention exists
It shows and illustrates in embodiment, under without departing from the principle, embodiments of the present invention can have any deformation or modification.
Claims (20)
1. a content embedded system characterized by comprising
One insertion module, at least one insertion section of an insertion module identification at least broadcasting content;With
One content processing module, the content processing module are communicatively coupled with the insertion module, wherein at the content
It manages module and at least one insertion content stream is generated according to the insertion section, and the insertion content stream is sent to the insertion mould
Block, wherein the insertion module matches at least one insertion content stream and at least one insertion section respectively, it will be described
Be embedded in content stream insertion for the insertion section.
2. content embedded system according to claim 1, wherein the insertion module includes an insertion section identification module,
The insertion section identification module identifies the beginning and ending time in each insertion section respectively, and the insertion module further includes a content
It is embedded in module, the content insertion module is communicatively coupled insertion section identification module, to obtain each insertion area
Between beginning and ending time, content insertion module receives each insertion content stream, wherein content insertion module is according to respectively
The beginning and ending time in the insertion section is embedded in institute with the beginning and ending time by the corresponding insertion content stream in the insertion section
State insertion section.
3. content embedded system according to claim 1, wherein the insertion module includes an insertion section identification module,
The insertion section identification module identifies the start-stop position in each insertion section respectively, and the insertion module further includes a content
It is embedded in module, the content insertion module is communicatively coupled insertion section identification module, to obtain each insertion area
Between start-stop position, content insertion module receives each insertion content stream, wherein content insertion module is according to respectively
The beginning and ending time in the insertion section is embedded in institute with the beginning and ending time by the corresponding insertion content stream in the insertion section
State broadcasting content.
4. content embedded system according to claim 1, wherein the content processing module further comprises raw with content
At module and a content stream processing module, the content generating module generates at least one insertion content, the content stream process mould
Block is communicatively coupled with the content generating module will carry out stream process to each insertion content, obtains each insertion
The insertion content stream of content.
5. content embedded system according to claim 4, wherein the content stream processing module further comprises a content
Unit generation module and first-class processing module, generate wherein the plereme generation module is communicatively coupled with the content
For module to obtain the insertion content, the insertion Content Transformation is at least one insertion content by the plereme generation module
Unit, the stream process module are communicatively coupled with the plereme generation module with will be at the insertion plereme stream
Reason, obtains the insertion content stream.
6. content embedded system according to claim 4, wherein the content generating module generates the broadcasting content, and
An at least broadcasting content stream is obtained by the content stream processing module stream process, wherein the insertion section is arranged at described broadcast
Content is put, when the broadcasting content stream is played to the insertion section, the insertion section is triggered, and generates a request and refers to
It enables, the request instruction marks the insertion section being triggered, and the content processing module is generated according to the request instruction
The insertion content stream, and the insertion section is identified according to the request instruction by the insertion module, it will be in the insertion
Hold the insertion section that stream insertion is triggered.
7. content embedded system according to claim 1, further comprises:
One interactive module, the interactive module incudes an at least interactive operation, to be generated as an at least operational order, the operation
An instruction request at least interaction content.
8. content embedded system according to claim 7, wherein the interactive module includes an instruction sending module, it is described
Content processing module includes a command reception module, and described instruction sending module is communicatively coupled with described instruction and receives mould
The operational order is sent to described instruction receiving module by block, so that described instruction receiving module determines that the operation refers to
Enable the requested interaction content.
9. content embedded system according to claim 8, wherein the insertion module further comprises that broadcasting detection is single
Member, the broadcasting detection unit detect whether the insertion content stream is played, described to broadcast if the insertion content stream is played
It puts detection module and sends an at least play signal to described instruction receiving module, so that the confirmation of described instruction receiving module can receive
The operational order.
10. according to any content embedded system of claim 4 or 7, wherein described instruction receiving module is by the operation
Instruction is sent to the content generating module, and the content generating module generates the interaction content, the content stream process mould
The interaction content is converted to an at least interaction content unit, the stream process module by the plereme generation module of block
Stream process is carried out to the interaction content unit, obtains an at least interaction content stream.
11. according to any content embedded system of claim 4 or 7, wherein content generating module generation is described mutually
The interaction content is converted at least one interaction by the plereme generation module of dynamic content, the content stream processing module
Plereme, the stream process module carries out stream process to the interaction content unit, obtains an at least interaction content stream, described
Content stream processing module determines the interaction content stream needed according to the operational order that described instruction receiving module is sent.
12. content embedded system according to claim 10, wherein the content processing module is by the operational order institute
The interaction content stream of request is sent to the insertion module, by the insertion Module-embedding to the corresponding insertion
Hold.
13. content embedded system according to claim 7, further comprises:
An at least terminal, the terminal are communicatively coupled with the insertion module, are needed with insertion module described in transfer
Carry out the insertion content stream of content insertion.
14. 3 any content embedded system according to claim 1, wherein the insertion module further comprises a transmission
Path selection module, the selection of transmission paths module are communicatively coupled with the interactive module and each terminal, with
Network site and the processing status of each interactive module and each terminal are detected, wherein the selection of transmission paths mould
Root tuber according to it is described insertion module and the interactive module between transmission range judge the interactive module whether with the insertion
Module is directly connected to be transmitted, if the interactive module and the insertion module are directly connected to pass for a transmission path to ensure
Defeated efficiency, then the content stream is sent directly to the insertion that the interactive module carries out the content, institute by the insertion module
It states interactive module and described instruction stream is directly sent to the insertion module, request the content.
15. content embedded system according to claim 13, wherein the selection of transmission paths module judges the interaction
Module needs to be indirectly connected with by least one terminal with the insertion module, the selection of transmission paths module choosing
It selects the terminal for needing to carry out transfer, forms an at least transmission path to ensure efficiency of transmission, the insertion module is by institute
It states content stream and is sent to the terminal, the content stream is forwarded to the interactive module, the mutual dynamic model by the terminal
Described instruction stream is sent to the terminal by block, and described instruction circulation is sent to the insertion module to request by the terminal
The content.
16. content embedded system according to claim 7, wherein the content processing module pre-processes the content library,
The content is generated, and content described in stream process in advance, the content stream is obtained, according to interactive module transmission
Instruction stream transmits the content stream, and the content stream is embedded in.
17. a content embedding grammar, which comprises the following steps:
(A) at least one insertion section of an at least broadcasting content is identified;
(B) at least one insertion content of at least one insertion content of matching flow to the insertion section.
18. according to the method for claim 17, further comprising step: being embedded in content described in stream process, obtain described embedding
Enter content stream.
19. further comprising according to the method for claim 18, step: generating at least request according to an interactive operation and refer to
It enables, to request an at least interaction content.
20. further comprising according to the method for claim 19, step:
Interaction content described in stream process obtains an at least interaction content stream;
It is embedded in the interaction content and flow to the insertion content for carrying out the interactive operation.
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