CN102868919B - Interactive play equipment and player method - Google Patents

Interactive play equipment and player method Download PDF

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Publication number
CN102868919B
CN102868919B CN201210351741.5A CN201210351741A CN102868919B CN 102868919 B CN102868919 B CN 102868919B CN 201210351741 A CN201210351741 A CN 201210351741A CN 102868919 B CN102868919 B CN 102868919B
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China
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interest
point
media
media content
touch
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Expired - Fee Related
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CN201210351741.5A
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Chinese (zh)
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CN102868919A (en
Inventor
卢文滨
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Shanghai MCG Corporation
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Shanghai Mcg Corp
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Abstract

Present invention is disclosed a kind of interactive play equipment, comprising: touch-screen, the first media play server, the second media play server, coordinate grabber and point of interest analyzer.First media play server storage comprises the media content of the setting of point of interest, and the second media play server stores the interest media content relevant to point of interest.Touch-screen plays the media content from the setting of the first media play server, and touch-screen receives the instruction of user's input.Coordinate grabber is connected to touch-screen and obtains the coordinates regional of the instruction that user inputs on the touchscreen.Whether the decision instruction of point of interest analyzer associates with point of interest, if had nothing to do with point of interest, ignores instruction, if relevant with point of interest, activates point of interest.Touch-screen suspends the media content playing setting when point of interest is activated, extract the interest media content relevant to this point of interest and play, finishing in interest media content the media content that setting is put in follow-up continued broadcasting.

Description

Interactive play equipment and player method
Technical field
The present invention relates to media play technology, particularly relate to a kind of interactive play equipment and player method.
Background technology
Current interactive medium is progressively easily accepted by a user, and estimate after 3 years, the advertisement form possessing interaction capability will occupy the amount of medium circle 30%.But the exploitation of interactive medium exists very large problem at present, and mainly the cycle is long, need be customization one by one, copy degree very low.Special in outdoor media, if interaction content is only a customer service, by significant wastage media resource, so need research and development can interactive medium can as ordinary video media the player of carousel.
Interactive medium itself has multiple development scheme, Flash is as the outstanding web animation design software of one, provide interactive animation design tool, can by music, sound effect, animation and the interface fusion being rich in new meaning together with it, to produce the dynamic effect of high-quality, be comparatively applicable to demand.And possess features:
1) volume is little but effective.Flash advertisement adopts vector graphics and stream, ensure that quality and the viewing speed of figure.By using key frame and icon to make generated animation (.swf) file very little, be therefore adapted at inserting in website.
2) strong across media, but make, change with low cost.Flash advertisement, except propagating on the internet, can also be carried out issuing, propagating on the carriers such as TV, building advertisement, mobile phone.
3) visual impact force rate other advertisement form be eager to excel.The advertisement of same product, if adopt Flash form more easily can attract the attention of audient.
4) advertisement form of Flash has affinity and interactivity advantage.This combines with the opening of outdoor media, make it can meet the needs of audient better, the action of appreciator is allowed to become a part for animation, running and the result of animation is determined by actions such as click, selections, make the reception and registration hommization more of advertisement, more interesting, compared with traditional advertisement and PR publicity, carrying out products propaganda by Flash has the significant advantage that information transfer efficiency is high, audiences’perception degree is high, the effect of publicity is good.
Summary of the invention
The present invention is intended to propose a kind of interactively media play technology.
According to one embodiment of the invention, propose a kind of interactive play equipment, comprising: touch-screen, the first media play server, the second media play server, coordinate grabber and point of interest analyzer.Touch-screen is connected to the first media play server and the second media play server, first media play server stores the media content of setting, comprise point of interest in the media content of setting, the second media play server stores interest media content, and interest media content is relevant to point of interest.Touch-screen plays the media content from the setting of the first media play server, and touch-screen receives the instruction of user's input.Coordinate grabber is connected to touch-screen and obtains the coordinates regional of the instruction that user inputs on the touchscreen.Point of interest analyzer is connected to coordinate grabber, the first media play server and touch-screen, and whether the decision instruction of point of interest analyzer associates with point of interest, if had nothing to do with point of interest, ignores instruction, if relevant with point of interest, activates point of interest.Touch-screen suspends the media content playing setting when point of interest is activated, extract the interest media content relevant to this point of interest and play, finish in interest media content the media content that setting is put in follow-up continued broadcasting from the second media play server.
In one embodiment, point of interest is the specified coordinate region of at the appointed time going up in media distribution process on touch-screen.Whether the decision instruction of point of interest analyzer associates with point of interest and comprises, the user that acquisition coordinate grabber obtains touches time point and the coordinates regional of touch-screen, this time point and coordinates regional and point of interest are compared, if both conform to, decision instruction is relevant with point of interest, otherwise decision instruction and point of interest have nothing to do.
According to one embodiment of the invention, propose a kind of interactive player method, comprise following step:
Play the media content of setting on the touchscreen, in media content, comprise point of interest;
Receive the instruction that user is inputted by touch-screen;
Whether decision instruction associates with point of interest, if had nothing to do with point of interest, ignores instruction, if relevant with point of interest, activates point of interest;
Suspend the media content of the setting of current broadcasting;
Extract the interest media content relevant to point of interest and play on the touchscreen;
Interest media content finishes, then continue the media content playing setting.
In one embodiment, the media content of setting is stored in the first media play server.Interest media content is stored in the second media play server.
In one embodiment, point of interest is the specified coordinate region of at the appointed time going up in media distribution process on touch-screen.Whether decision instruction associates with point of interest and comprises, obtain time point and coordinates regional that user touches touch-screen, this time point and coordinates regional and point of interest are compared, if both conform to, decision instruction is relevant with point of interest, otherwise decision instruction and point of interest have nothing to do.
The interactive play equipment that the present invention proposes and interactive player method have interaction capability, can with audience's effective interaction, promote the usefulness of media broadcast.Meanwhile, this interactive play equipment and interactive player method realize simple, and cost is lower.
Accompanying drawing explanation
Fig. 1 discloses the structure chart of the interactive play equipment according to one embodiment of the invention.
Fig. 2 discloses the flow chart of the interactive player method according to one embodiment of the invention.
Embodiment
Shown in figure 1, present invention is disclosed a kind of interactive play equipment 100.Fig. 1 discloses the structure chart of the interactive play equipment according to one embodiment of the invention.This interactive play equipment 100 comprises touch-screen 102, first media play server 104, second media play server 106, coordinate grabber 108 and point of interest analyzer 110.
Touch-screen 102 is connected to the first media play server 104 and the second media play server 106.First media play server 104 stores the media content of setting, comprises point of interest in the media content of setting.In one embodiment, point of interest is the specified coordinate region of at the appointed time going up in media distribution process on touch-screen.In the playing process of the media content of setting, user may to the some specific part in media, or specific content is interested.Such as, user can be interested in the building, vehicle or some commodity that occur in the media content play, and now, user wishes that the mode by clicking this target with hand obtains more detailed information, Here it is interactively playing process.In the content media of setting, embedded in these points of interest in advance, if these points of interest are clicked by user, then they are activated.Now screen will suspend the content of current broadcasting, then plays the content relevant to point of interest.For the point of interest be embedded in media content, be in fact exactly the ad-hoc location on particular point in time on screen, because during this time just in time show the interested target of this user on this position, user just can go to touch or click.So point of interest is just defined as the specified coordinate region of at the appointed time going up in media distribution process on touch-screen.Second media play server 106 stores interest media content, and interest media content is relevant to point of interest.As described above, may embed several point of interest in the media content of setting, these points of interest have different interest media contents separately.Namely second media play server 106 preserves these interest media contents relevant to point of interest.
Touch-screen 102 plays the media content of the setting from the first media play server 104.In the process play, touch-screen 102 receives the instruction of user's input.Namely the instruction of user's input is the specific region that user touches on touch-screen 102.
Coordinate grabber 108 is connected to touch-screen 102 and obtains the coordinates regional of the instruction that user inputs on touch-screen 102.When user touches touch-screen 102, coordinate grabber 108 obtains the coordinate position of touch area, and simultaneously, coordinate grabber 108 also records the time of touch.
Point of interest analyzer 110 is connected to coordinate grabber 108, first media play server 104 and touch-screen 102.Whether point of interest analyzer 110 decision instruction associates with point of interest, if had nothing to do with point of interest, ignores instruction, if relevant with point of interest, activates point of interest.In one embodiment, whether point of interest analyzer 110 decision instruction associates with point of interest and comprises, the user that acquisition coordinate grabber 108 obtains touches time point and the coordinates regional of touch-screen, this time point and coordinates regional and point of interest are compared, if both conform to, decision instruction is relevant with point of interest, otherwise decision instruction and point of interest have nothing to do.The basic idea of this judgement is: by the comparison of specific region coordinate on touch-screen on particular point in time, judge whether that user clicks or touch that target be presented at that time on that position consciously, if that target is a point of interest, illustrate that user has a mind to click.If that target is not a point of interest, that illustrates that user may be in random click.If decision instruction is relevant to point of interest, then point of interest analyzer 110 can activate point of interest.
Touch-screen 102 suspends the media content playing setting when point of interest is activated, extract the interest media content relevant to this point of interest from the second media play server 106 simultaneously and play, finishing in interest media content the media content that original setting is put in follow-up continued broadcasting.
Fig. 2 discloses the flow chart of the interactive player method according to one embodiment of the invention.Shown in figure 2, this interactive player method 200 comprises following step:
202. media contents playing setting on the touchscreen, comprise point of interest in media content.In one embodiment, the media content of setting is stored in the first media play server.Point of interest is the specified coordinate region of at the appointed time going up in media distribution process on described touch-screen.In the playing process of the media content of setting, user may to the some specific part in media, or specific content is interested.Such as, user can be interested in the building, vehicle or some commodity that occur in the media content play, and now, user wishes that the mode by clicking this target with hand obtains more detailed information, Here it is interactively playing process.In the content media of setting, embedded in these points of interest in advance, if these points of interest are clicked by user, then they are activated.Now screen will suspend the content of current broadcasting, then plays the content relevant to point of interest.For the point of interest be embedded in media content, be in fact exactly the ad-hoc location on particular point in time on screen, because during this time just in time show the interested target of this user on this position, user just can go to touch or click.So point of interest is just defined as the specified coordinate region of at the appointed time going up in media distribution process on touch-screen.
The instruction that 204. reception users are inputted by touch-screen.Namely the instruction of user's input is the specific region that user touches on touch-screen.
Whether 206. decision instructions associate with point of interest, if had nothing to do with point of interest, ignore instruction, if relevant with point of interest, activate point of interest.In one embodiment, whether decision instruction associates with point of interest and comprises, and obtains time point and coordinates regional that user touches touch-screen, this time point and coordinates regional and point of interest is compared, if both conform to, decision instruction is relevant with point of interest, otherwise decision instruction and point of interest have nothing to do.The basic idea of this judgement is: by the comparison of specific region coordinate on touch-screen on particular point in time, judge whether that user clicks or touch that target be presented at that time on that position consciously, if that target is a point of interest, illustrate that user has a mind to click.If that target is not a point of interest, that illustrates that user may be in random click.If decision instruction is relevant to point of interest, then activate point of interest.
If 208. points of interest are activated, then suspend the media content of the setting of current broadcasting.
210. extract the interest media content relevant to point of interest and play on the touchscreen.In one embodiment, be stored in the second media play server in relevant to point of interest interest media content.
212. interest media contents finish, then continue the media content playing setting.
The interactive play equipment that the present invention proposes and interactive player method have interaction capability, can with audience's effective interaction, promote the usefulness of media broadcast.Meanwhile, this interactive play equipment and interactive player method realize simple, and cost is lower.

Claims (7)

1. an interactive play equipment, is characterized in that, comprising: touch-screen, the first media play server, the second media play server, coordinate grabber and point of interest analyzer;
Touch-screen is connected to the first media play server and the second media play server, first media play server stores the media content of setting, point of interest is comprised in the media content of described setting, second media play server stores interest media content, and interest media content is relevant to point of interest;
Touch-screen plays the media content from the setting of the first media play server, and touch-screen receives the instruction of user's input;
Coordinate grabber is connected to touch-screen and obtains the coordinates regional of the instruction that user inputs on the touchscreen;
Point of interest analyzer is connected to coordinate grabber, the first media play server and touch-screen, point of interest analyzer judges whether described instruction associates with point of interest, if had nothing to do with point of interest, ignore described instruction, if relevant with point of interest, activate described point of interest;
Touch-screen suspends the media content playing described setting when point of interest is activated, extract the interest media content relevant to this point of interest from the second media play server and play, finishing in interest media content the media content that described setting is put in follow-up continued broadcasting.
2. interactive play equipment as claimed in claim 1, is characterized in that,
Described point of interest is the specified coordinate region of at the appointed time going up in media play process on described touch-screen.
3. interactive play equipment as claimed in claim 2, it is characterized in that, whether the decision instruction of point of interest analyzer associates with point of interest and comprises, the user that acquisition coordinate grabber obtains touches time point and the coordinates regional of touch-screen, this time point and coordinates regional and point of interest are compared, if both conform to, decision instruction is relevant with point of interest, otherwise decision instruction and point of interest have nothing to do.
4. an interactive player method, is characterized in that, comprising:
Play the media content of setting on the touchscreen, in described media content, comprise point of interest;
Receive the instruction that user is inputted by touch-screen;
Judge whether described instruction associates with described point of interest, if had nothing to do with point of interest, ignore described instruction, if relevant with point of interest, activate described point of interest;
Suspend the media content of the setting of current broadcasting;
Extract the interest media content relevant to described point of interest and play on the touchscreen;
Described interest media content finishes, then continue the media content playing described setting.
5. interactive player method as claimed in claim 4, is characterized in that,
The media content of described setting is stored in the first media play server;
Described interest media content is stored in the second media play server.
6. interactive player method as claimed in claim 4, is characterized in that,
Described point of interest is the specified coordinate region of at the appointed time going up in media play process on described touch-screen.
7. interactive player method as claimed in claim 6, it is characterized in that, whether decision instruction associates with point of interest and comprises, obtain time point and coordinates regional that user touches touch-screen, this time point and coordinates regional and point of interest are compared, if both conform to, decision instruction is relevant with point of interest, otherwise decision instruction and point of interest have nothing to do.
CN201210351741.5A 2012-09-19 2012-09-19 Interactive play equipment and player method Expired - Fee Related CN102868919B (en)

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CN110166842B (en) * 2018-11-19 2020-10-16 深圳市腾讯信息技术有限公司 Video file operation method and device and storage medium

Citations (4)

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Publication number Priority date Publication date Assignee Title
CN1946163A (en) * 2006-10-25 2007-04-11 浙江大学 Method for making and playing interactive video frequency with heat spot zone
CN102057400A (en) * 2009-04-08 2011-05-11 索尼公司 Image processing device, image processing method, and computer program
CN102426685A (en) * 2011-08-26 2012-04-25 北京暴风科技股份有限公司 Interactive internet video advertisement broadcasting method
CN102572601A (en) * 2010-09-21 2012-07-11 北京奇艺世纪科技有限公司 Display method and device for video information

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US8305398B2 (en) * 2005-07-01 2012-11-06 Microsoft Corporation Rendering and compositing multiple applications in an interactive media environment

Patent Citations (4)

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Publication number Priority date Publication date Assignee Title
CN1946163A (en) * 2006-10-25 2007-04-11 浙江大学 Method for making and playing interactive video frequency with heat spot zone
CN102057400A (en) * 2009-04-08 2011-05-11 索尼公司 Image processing device, image processing method, and computer program
CN102572601A (en) * 2010-09-21 2012-07-11 北京奇艺世纪科技有限公司 Display method and device for video information
CN102426685A (en) * 2011-08-26 2012-04-25 北京暴风科技股份有限公司 Interactive internet video advertisement broadcasting method

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