CN107194733A - A kind of advertisement processing method, system and terminal - Google Patents
A kind of advertisement processing method, system and terminal Download PDFInfo
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- CN107194733A CN107194733A CN201710378228.8A CN201710378228A CN107194733A CN 107194733 A CN107194733 A CN 107194733A CN 201710378228 A CN201710378228 A CN 201710378228A CN 107194733 A CN107194733 A CN 107194733A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0257—User requested
- G06Q30/0258—Registration
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
- G06Q30/0244—Optimization
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
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Abstract
The invention provides a kind of advertisement processing method, system and terminal, wherein, this method includes:Server is received after the User logs in request of terminal transmission, transfers the default first advertisement and identifier list and second advertisement and identifier list corresponding with subscriber identity information, the first advertisement and identifier listing advertisement identification list is sent to terminal;Terminal is received after the first advertisement and identifier list, and the broadcasting feeder connection of advertisement corresponding in the first advertisement and identifier list is shown to user;Server is received after ad data acquisition request, and ad data to the terminal for sending advertisement is played out;After advertisement is finished, terminal closes the broadcasting feeder connection of advertisement, and deletes ad data, and server is by advertisement and identifier from the first advertisement and identifier list is moved to the second advertisement and identifier list.By method provided in an embodiment of the present invention, system and terminal, advertisement can be made uniformly to deliver and reduce the occupation rate of terminal internal memory.
Description
Technical field
The present invention relates to technical field of data processing, in particular to a kind of advertisement processing method, system and terminal.
Background technology
At present, as the development of New Communication Technology and the popularity of various smart machines such as mobile phone, computer etc. are more next
Higher, advertisement becomes almost ubiquitous in people live, especially some web advertisements
Advertisement broadcast method of the prior art is generally being delivered to user for repeatability, and same advertisement may be to same
Individual user delivers repeatedly, and this dispensing behavior is nonsensical, and advertisement placement method of the prior art has occupied terminal
Internal memory is larger, Consumer's Experience is poor, throw ratio is uneven, waste of resource and the relatively low defect of gray benefit.
The content of the invention
In view of this, the purpose of the embodiment of the present invention is to provide a kind of advertisement processing method, system and terminal, to solve
Above mentioned problem.
In a first aspect, the embodiments of the invention provide a kind of advertisement processing method, including:
Server is received after the User logs in request of terminal transmission, and the User logs in request bag contains the body of user
Part information, the default first advertisement and identifier list and second corresponding with the identity information is transferred based on the identity information
Advertisement and identifier list, stores the advertisement and identifier of advertisement to be played, second advertisements in the first advertisement and identifier list
Know the advertisement and identifier that the advertisement finished is deposited in list, the first advertisement and identifier listing advertisement identification list is sent out
Deliver to the corresponding terminal of the user;
The terminal is received after the first advertisement and identifier list, and first advertisement and identifier is shown to the user
The broadcasting feeder connection of corresponding advertisement in list;
The terminal is detected after the operation for the broadcasting feeder connection of the advertisement of user's triggering, to institute
State server and send ad data acquisition request;
The server is received after the ad data obtains request, sends the ad data of the advertisement to described
Terminal is played out;
After the advertisement is finished, the terminal closes the broadcasting feeder connection of the advertisement, and deletes described wide
Data are accused, while sending the advertisement and identifier of the advertisement to server;
The server is received after the advertisement and identifier of the advertisement, by the advertisement and identifier from first advertisements
Know list to be moved in the second advertisement and identifier list.
With reference in a first aspect, the embodiments of the invention provide the possible real-time mode of the first of first aspect, wherein:
Described the terminal closes the broadcasting feeder connection of the advertisement after advertisement is finished, and sends simultaneously
The advertisement and identifier of the advertisement to server, including:
The terminal records the playing duration of the advertisement;
The playing duration of the advertisement and predetermined threshold value are compared by the terminal, when the playing duration is more than described
During threshold value, the terminal closes the broadcasting feeder connection of the advertisement, and sends the advertisement and identifier of the advertisement to the service
Device.
With reference to the first possible embodiment of first aspect or first aspect, the embodiments of the invention provide first
Second of possible embodiment of aspect, wherein:
Described the terminal closes the broadcasting feeder connection of the advertisement after advertisement is finished, and sends simultaneously
The advertisement and identifier of the advertisement to server, including:
After the advertisement is finished, the terminal continues to detect whether the user has broadcasting for the next advertisement of triggering
Put the operation of feeder connection or have the operation for closing advertisement windows, if so, the broadcasting that the terminal closes the advertisement is led to
Road entrance, while sending the advertisement and identifier of the advertisement to server.
With reference in a first aspect, the embodiments of the invention provide the possible embodiment of the third of first aspect, wherein:
Methods described, in addition to:
When server detects user to log in first, the identity information of user, is based on described in the collection of server
The identity information is that the user sets up corresponding advertisement and identifier list;
The identity information includes:The occupation of user, sex, income, age, hobby, history access data.
Second aspect, the embodiments of the invention provide a kind of advertisement processing method, including:
Send User logs in ask to server, the User logs in request bag contains the identity information of the user;
After the first advertisement and identifier list for receiving server transmission, first advertisement and identifier is shown to the user
The broadcasting feeder connection of corresponding advertisement in list;
After the operation for the broadcasting feeder connection of the advertisement for detecting user's triggering, to the server
Send ad data and obtain request;
The ad data that the reception server is sent, and play out;
After the advertisement is finished, the broadcasting feeder connection of the advertisement is closed, while sending the wide of the advertisement
Mark is accused to server.
With reference to second aspect, the embodiments of the invention provide the possible real-time mode of the first of second aspect, wherein:
The broadcasting feeder connection that the advertisement is closed after the advertisement is finished, while sending the advertisement
Advertisement and identifier to server, including:
Record the playing duration of the advertisement;
The playing duration of the advertisement and predetermined threshold value are compared, when the playing duration is more than the threshold value,
The terminal closes the broadcasting feeder connection of the advertisement, while sending the advertisement and identifier of the advertisement to server.
The third aspect, the embodiment of the present invention additionally provides a kind of advertisement processing system, including:
Server and terminal;
The server, after the User logs in request for receiving terminal transmission, the User logs in request bag contains
There is the identity information of user, default first advertisement and identifier corresponding with the identity information is transferred based on the identity information
List and the second advertisement and identifier list, store the advertisement and identifier of advertisement to be played in the first advertisement and identifier list, described
The advertisement and identifier of the advertisement finished is deposited in second advertisement and identifier list, by the first advertisement and identifier listing advertisement
Identification list sends terminal corresponding to the user;
The terminal, for receiving the first advertisement and identifier list after, show that described first is wide to the user
Accuse the broadcasting feeder connection of advertisement corresponding in identification list;
The terminal, be additionally operable to detect user's triggering the broadcasting feeder connection for the advertisement operation with
Afterwards, the ad data that ad data obtains advertisement described in acquisition request is sent to the server;
The server, is additionally operable to receive after the ad data obtains request, sends the advertisement number of the advertisement
Played out according to the terminal;
The terminal, is additionally operable to after the advertisement is finished, and closes the broadcasting feeder connection of the advertisement, sends out simultaneously
The advertisement and identifier of the advertisement is sent to server;
After the server, the advertisement and identifier for being additionally operable to receive the advertisement, by the advertisement and identifier from described
One advertisement and identifier list is moved in the second advertisement and identifier list.
With reference to the third aspect, the embodiments of the invention provide the possible embodiment of the first of the third aspect, wherein:
The terminal, is additionally operable to record the playing duration of the advertisement;
The playing duration of the advertisement and predetermined threshold value are compared, when the playing duration is more than the threshold value,
The broadcasting feeder connection of the advertisement is closed, and sends the advertisement and identifier of the advertisement to the server.
Fourth aspect, the embodiment of the present invention additionally provides a kind of terminal, including:
First sending module, is asked to server for User logs in, and the User logs in request bag contains the user
Identity information;
Receiving module, after the first advertisement and identifier list for receiving server transmission, institute is shown to the user
State the broadcasting feeder connection of advertisement corresponding in the first advertisement and identifier list;
Second sending module, the operation of the broadcasting feeder connection for the advertisement for detecting user's triggering
After, send ad data to the server and obtain request;
Playing module, the ad data sent for the reception server, and play out;
Closedown module, for after the advertisement is finished, closing the broadcasting feeder connection of the advertisement, sends simultaneously
The advertisement and identifier of the advertisement is to server.
With reference to fourth aspect, the embodiments of the invention provide the possible embodiment of the first of fourth aspect, wherein:
The closedown module also includes:
Recording unit, the playing duration for recording the advertisement;
Comparing unit, for the playing duration of the advertisement and predetermined threshold value to be compared, when the playing duration is big
When the threshold value, the terminal closes the broadcasting feeder connection of the advertisement, while sending the advertisement and identifier of the advertisement extremely
Server.
A kind of advertisement processing method provided in an embodiment of the present invention, system and terminal, are receiving the user of terminal transmission
After logging request, server can be transferred by the unit advertisement and identifier list corresponding with the user profile of the user, by this
Unit advertisement and identifier list is sent to terminal, and terminal is received after the first advertisement and identifier list, shows the first advertisement and identifier
The broadcasting feeder connection of the advertisement corresponding to advertisement and identifier in list, terminal detects entering for advertisement channel for user's triggering
After the operation of mouth, send ad data to server and obtain request, server sends ad data to terminal and played out, when
After advertisement is finished, terminal close advertisement channel entrance, and delete the method provided in ad data, the present embodiment and
Terminal, meets advertisement after having been seen by user, and the broadcasting passage of the advertisement is closed, and the advertisement will not be in user terminal again
It is secondary to be shown, and due to deleting the corresponding ad data of the advertisement, reached the effect for saving terminal internal memory.
To enable the above objects, features and advantages of the present invention to become apparent, preferred embodiment cited below particularly, and coordinate
Appended accompanying drawing, is described in detail below.
Brief description of the drawings
In order to illustrate the technical solution of the embodiments of the present invention more clearly, below will be attached to what is used required in embodiment
Figure is briefly described, it will be appreciated that the following drawings illustrate only certain embodiments of the present invention, therefore is not construed as pair
The restriction of scope, for those of ordinary skill in the art, on the premise of not paying creative work, can also be according to this
A little accompanying drawings obtain other related accompanying drawings.
Fig. 1 shows a kind of schematic flow sheet for advertisement processing method that the embodiment of the present invention one is provided;
Fig. 2 shows a kind of schematic flow sheet for advertisement processing method that the embodiment of the present invention two is provided;
Fig. 3 shows a kind of structural representation for advertisement processing system that the embodiment of the present invention three is provided;
Fig. 4 shows a kind of structural representation for terminal that the embodiment of the present invention four is provided.
Embodiment
To make the purpose, technical scheme and advantage of the embodiment of the present invention clearer, below in conjunction with the embodiment of the present invention
Middle accompanying drawing, the technical scheme in the embodiment of the present invention is clearly and completely described, it is clear that described embodiment is only
It is a part of embodiment of the invention, rather than whole embodiments.The present invention being generally described and illustrated herein in the accompanying drawings is real
Applying the component of example can be arranged and be designed with a variety of configurations.Therefore, it is of the invention to what is provided in the accompanying drawings below
The detailed description of embodiment is not intended to limit the scope of claimed invention, but only identifies the selected reality of the present invention
Apply example.Based on embodiments of the invention, the institute that those skilled in the art are obtained on the premise of creative work is not made
There is other embodiment, belong to the scope of protection of the invention.
At present, the broadcasting of advertisement is all repeated, and throw ratio is uneven, and same advertisement sometimes can be to same user
Deliver repeatedly, the benefit of now advertisement has been greatly diminished, and Consumer's Experience can be made poor;Based on this, the present invention is implemented
Example provides a kind of advertisement processing method and device.
Specific detailed introduction is carried out to the embodiment of the present invention below by specific embodiment;
Embodiment one
A kind of advertisement processing method, this method bag are provided in embodiment one shown in reference picture 1, the embodiment of the present invention one
Include following steps:
S11, server are received after the User logs in request of terminal transmission, and the User logs in request bag contains user's
Identity information, server based on the identity information transfer the default first advertisement and identifier list corresponding with the identity information and
Second advertisement and identifier list, terminal corresponding to user is sent by the first advertisement and identifier listing advertisement identification list;First advertisement
The advertisement and identifier of advertisement to be played is store in identification list, the advertisement finished is deposited in the second advertisement and identifier list
Advertisement and identifier;
S12, above-mentioned terminal are received after the advertisement and identifier list that above-mentioned server is sent, and the advertisements are shown to user
Know the broadcasting feeder connection of advertisement corresponding in list;
S13, terminal are detected after the operation for the broadcasting feeder connection of advertisement of user's triggering, are sent to server
Ad data obtains request;
S14, server are received after ad data acquisition request, and ad data to the terminal for sending advertisement is carried out
Play;
The broadcasting feeder connection of advertisement shown here can be deposited in the form of first picture frame when advertisement is played
It is in terminal, when user triggers the advertisement by modes such as mouse clicks or touch operation plays feeder connection, terminal
Carry out advertisement broadcasting;
S15, after advertisement is finished, terminal closes the broadcasting feeder connection of the advertisement, and deletes the advertisement of the advertisement
Data, while sending the advertisement and identifier of the advertisement to server;
Terminal is closed after the broadcasting feeder connection of the advertisement, and the terminal just no longer shows the broadcasting feeder connection of advertisement;
After advertisement is commenced play out, terminal records the playing duration of the advertisement;
Further, the playing duration of advertisement and predetermined threshold value are compared by terminal, when the playing duration is more than institute
When stating threshold value, then it is assumed that be that advertisement is finished, and then terminal closes the broadcasting feeder connection of the advertisement, and sends described wide
The advertisement and identifier of announcement is to the server;Avoid user and advertisement is closed in advertisement playing process, can so realize that this is wide
Accuse and played once to user, and be complete broadcasting, now while ensure that advertiser's benefit, realize uniform dispensing,
And save the internal memory of user terminal;
Further, when terminal is detected after advertisement finishes, terminal continues to detect whether user has triggering next
The operation of the broadcasting feeder connection of individual advertisement has the operation for closing advertisement windows, if so, the terminal closes the advertisement
Broadcasting feeder connection, while sending the advertisement and identifier of the advertisement to server;If terminal, which does not detect user, tactile
The operation for the broadcasting feeder connection for sending out advertisement next, and be not turned off the operation of advertisement windows, then broadcasting for the advertisement is not closed
Feeder connection is put, now allows user to be repeated several times and plays the advertisement.
S16, server are received after the advertisement and identifier of above-mentioned advertisement, by the advertisement and identifier from the first advertisement and identifier list
It is moved to the second advertisement and identifier list;
Also, server is when carrying out to the first above-mentioned advertisement and identifier list update, when server is by a certain advertisement
Advertisement and identifier is put into above-mentioned first advertisement and identifier list, first by the advertisement in the advertisement and identifier and the second advertisement and identifier list
Mark is compared, if compared unanimously, illustrates that the advertisement had been played, then no longer by the advertisement and identifier list of the advertisement
It is put into the first advertisement and identifier list;And then when terminal is logged in next time, server will not be repeated to push to the user and is somebody's turn to do
Advertisement.
Further, if user first logs into server, when server detects user to log in first, the service
Device gathers the identity information of user, and the identity information based on the user is that user sets up corresponding first advertisement and identifier list and the
Two advertisement recognized lists;
The identity information includes:The occupation of user, sex, income, age, hobby, history access data;Need
Bright, the advertisement and identifier list is continuously updated with the ad content uploaded onto the server, so that user steps on every time
Land obtains newest advertising resource;In the present embodiment, user first game server when, server according to the identity of user believe
Cease and set up corresponding first advertisement and identifier list the second advertisement recognized list for user, the first advertisement and identifier list memory storage
Have it is associated with user, treat the advertisement and identifier of advertisement that is pushed to user, then server is by the first advertisement and identifier list
Send to terminal, terminal shows the broadcasting passage of the advertisement corresponding to the advertisement and identifier included in the first advertisement and identifier list
Entrance, by detecting that the user is carried out to server acquisition request ad data, terminal for the operation of the broadcasting feeder connection
Receive and play out after ad data, terminal closes the advertisement and plays entrance after finishing, and by the advertisement number
According to deletion.
Advertisement processing method that the present embodiment is provided allows advertiser targetedly to deliver advertisement to user, and with
Family has been watched after the advertisement, and the advertisement is no longer shown in terminal, it is to avoid advertisement do it is invalid repeat playing, while eventually
End can be automatically deleted the ad data of the advertisement, and meeting advertisement with this effectively delivers and save terminal internal memory.
It should be noted that the described server in the present embodiment can handle the server of class, this reality with ad data
It can be mobile phone, apparatus such as computer to apply the terminal in example.
Embodiment two
A kind of advertisement processing method is provided in embodiment two shown in reference picture 2, the present embodiment, this method includes:
S20, transmission User logs in are asked to server, and the User logs in request bag contains the identity information of the user;
Server is received after logging request, and the identity information of user that can be according to included in logging request transfers clothes
The default first advertisement and identifier list and second advertisement and identifier list corresponding with the identity information, first advertisement in business device
The advertisement and identifier for the advertisement for treating to play out to the user is store in identification list;
S21, receive server transmission the first advertisement and identifier list after, to user show first advertisement and identifier arrange
The broadcasting feeder connection of the advertisement corresponding to advertisement and identifier in table;
S22, detect user triggering for advertisement broadcasting feeder connection operation after, to server send advertisement
Data acquisition request;
The ad data that S23, the reception server are sent, and play out;
S24, after the advertisement is finished, the broadcasting feeder connection of the advertisement is closed, while sending the advertisement
Advertisement and identifier is to server.
Further, the playing duration of the advertisement is recorded;The playing duration of the advertisement and predetermined threshold value are compared
Compared with when the playing duration is more than the threshold value, it is believed that the advertisement is finished, and now closes the broadcasting passage of the advertisement
Entrance, while sending the advertisement and identifier of the advertisement to server.Server is received after the advertisement and identifier, by the advertisements
Know in logical advertisement and identifier list and delete, or server replaces the advertisement and identifier with new advertisement and identifier.
Embodiment three
The system that a kind of advertisement is handled, the system bag are provided in embodiment shown in reference picture 3, the embodiment of the present invention
Include:Server 30 and terminal 31;
Above-mentioned server 30, after the User logs in request for receiving terminal transmission, User logs in request bag contains
The identity information of user, identity-based information transfers the default first advertisement and identifier list and second corresponding with identity information
Advertisement and identifier list, terminal corresponding to user is sent by the first advertisement and identifier listing advertisement identification list;First advertisement and identifier
The advertisement and identifier of advertisement to be played is store in list, the wide of the advertisement that has finished is deposited in the second advertisement and identifier list
Accuse mark;
When user logs in first, its identity information for obtaining user is serviced, the identity information includes defeated during user's registration
The information entered, in addition to the user profile that server is captured according to the history access record of user from other websites or APP,
Server customizes institute's advertisement to play according to the identity information of user for user when user first logs into, such as, if user
For male, then advertisement to play can be related to male article, be that user sets up corresponding first advertisements based on this
Know list and the second advertisement and identifier list, the server storage advertisement and identifier list, and real-time update.
Above-mentioned terminal 31, for receiving the advertisement and identifier list after, show the advertisement and identifier to the user
The broadcasting feeder connection of corresponding advertisement in list;
It can be shown in the form of any one picture of the appearance in advertisement playing process that feeder connection is played in the advertisement
Show in the terminal;
Above-mentioned terminal 31, is additionally operable to detect the operation of the broadcasting feeder connection for the advertisement of user's triggering
After, send the ad data that ad data obtains advertisement described in acquisition request to server;
Above-mentioned server 30, is additionally operable to receive after ad data obtains request, sends the ad data of advertisement to institute
Terminal is stated to play out;
Above-mentioned terminal 31, is additionally operable to after the advertisement is finished, and closes the broadcasting feeder connection of the advertisement, simultaneously
The advertisement and identifier of the advertisement is sent to server;
After above-mentioned server 30, the advertisement and identifier for being additionally operable to receive the advertisement, by advertisement and identifier from described first
Advertisement and identifier list is moved in the second advertisement and identifier list.
Further, above-mentioned terminal is additionally operable to:Record the playing duration of the advertisement;
The playing duration of the advertisement and predetermined threshold value are compared, when the playing duration is more than the threshold value,
The broadcasting feeder connection of the advertisement is closed, and sends the advertisement and identifier of the advertisement to the server.
Example IV
Shown in reference picture 4, a kind of terminal is provided in the present embodiment, the terminal includes:
First sending module 40, is asked to server for User logs in, and the User logs in request bag contains the use
The identity information at family;
Receiving module 41, after the first advertisement and identifier list for receiving server transmission, shows to the user
The broadcasting feeder connection of corresponding advertisement in the first advertisement and identifier list;
Second sending module 42, the behaviour of the broadcasting feeder connection for the advertisement for detecting user's triggering
After work, send ad data to the server and obtain request;
Playing module 43, the ad data sent for the reception server, and play out;
Closedown module 44, for after the advertisement is finished, closing the broadcasting feeder connection of the advertisement, sends out simultaneously
The advertisement and identifier of the advertisement is sent to server.
Further, above-mentioned closedown module 44, in addition to:
Recording unit, the playing duration for recording the advertisement;
Comparing unit, for the playing duration of the advertisement and predetermined threshold value to be compared, when the playing duration is big
When the threshold value, the terminal closes the broadcasting feeder connection of the advertisement, while sending the advertisement and identifier of the advertisement extremely
Server.
The computer program product for the advertisement processing method that the embodiment of the present invention is provided, including store program code
Computer-readable recording medium, the instruction that described program code includes can be used for performing the side described in previous methods embodiment
Method, implements and can be found in embodiment of the method, will not be repeated here.
It is apparent to those skilled in the art that, for convenience and simplicity of description, the module of foregoing description,
The specific work process of system and unit, may be referred to the corresponding process in preceding method embodiment, will not be repeated here.
, can be with several embodiments provided herein, it should be understood that disclosed systems, devices and methods
Realize by another way.Device embodiment described above is only schematical, for example, the division of the unit,
It is only a kind of division of logic function, there can be other dividing mode when actually realizing, in another example, multiple units or component can
To combine or be desirably integrated into another system, or some features can be ignored, or not perform.It is another, it is shown or beg for
The coupling each other of opinion or direct-coupling or communication connection can be by some communication interfaces, device or unit it is indirect
Coupling is communicated to connect, and can be electrical, machinery or other forms.
The unit illustrated as separating component can be or may not be it is physically separate, it is aobvious as unit
The part shown can be or may not be physical location, you can with positioned at a place, or can also be distributed to multiple
On NE.Some or all of unit therein can be selected to realize the mesh of this embodiment scheme according to the actual needs
's.
In addition, each functional unit in each embodiment of the invention can be integrated in a processing unit, can also
That unit is individually physically present, can also two or more units it is integrated in a unit.
If the function is realized using in the form of SFU software functional unit and is used as independent production marketing or in use, can be with
It is stored in a computer read/write memory medium.Understood based on such, technical scheme is substantially in other words
The part contributed to prior art or the part of the technical scheme can be embodied in the form of software product, the meter
Calculation machine software product is stored in a storage medium, including some instructions are to cause a computer equipment (can be individual
People's computer, server, or network equipment etc.) perform all or part of step of each of the invention embodiment methods described.
And foregoing storage medium includes:USB flash disk, mobile hard disk, read-only storage (ROM, Read-Only Memory), arbitrary access are deposited
Reservoir (RAM, Random Access Memory), magnetic disc or CD etc. are various can be with the medium of store program codes.
The foregoing is only a specific embodiment of the invention, but protection scope of the present invention is not limited thereto, any
Those familiar with the art the invention discloses technical scope in, change or replacement can be readily occurred in, should all be contained
Cover within protection scope of the present invention.Therefore, protection scope of the present invention described should be defined by scope of the claims.
Claims (10)
1. a kind of advertisement processing method, it is characterised in that including:
Server is received after the User logs in request of terminal transmission, and the User logs in request bag contains the identity letter of user
Breath, the default first advertisement and identifier list and second advertisement corresponding with the identity information are transferred based on the identity information
Identification list, stores the advertisement and identifier of advertisement to be played, the second advertisement and identifier row in the first advertisement and identifier list
The advertisement and identifier of the advertisement finished is deposited in table, by the first advertisement and identifier listing advertisement identification list send to
The corresponding terminal of the user;
The terminal is received after the first advertisement and identifier list, and the first advertisement and identifier list is shown to the user
In corresponding advertisement broadcasting feeder connection;
The terminal is detected after the operation for the broadcasting feeder connection of the advertisement of user's triggering, to the clothes
Business device sends ad data and obtains request;
The server is received after the ad data obtains request, sends the ad data of the advertisement to the terminal
Play out;
After the advertisement is finished, the terminal closes the broadcasting feeder connection of the advertisement, and deletes the advertisement number
According to while sending the advertisement and identifier of the advertisement to server;
The server is received after the advertisement and identifier of the advertisement, and the advertisement and identifier is arranged from first advertisement and identifier
Table is moved in the second advertisement and identifier list.
2. according to the method described in claim 1, it is characterised in that described after the advertisement is finished, the terminal is closed
The broadcasting feeder connection of the advertisement is closed, while the advertisement and identifier of the advertisement is sent to server, including:
The terminal records the playing duration of the advertisement;
The playing duration of the advertisement and predetermined threshold value are compared by the terminal, when the playing duration is more than the threshold value
When, the terminal closes the broadcasting feeder connection of the advertisement, and sends the advertisement and identifier of the advertisement to the server.
3. method according to claim 1 or 2, it is characterised in that described after the advertisement is finished, the terminal
The broadcasting feeder connection of the advertisement is closed, while the advertisement and identifier of the advertisement is sent to server, including:
After the advertisement is finished, the terminal continues to detect whether the user has the broadcasting for triggering next advertisement to lead to
The operation of road entrance has the operation for closing advertisement windows, if so, the broadcasting passage that the terminal closes the advertisement enters
Mouthful, while sending the advertisement and identifier of the advertisement to server.
4. according to the method described in claim 1, it is characterised in that also include:
When server detects user to log in first, the identity information of user described in the collection of server, based on described
Identity information is that the user sets up corresponding advertisement and identifier list;
The identity information includes:The occupation of user, sex, income, age, hobby, history access data.
5. a kind of advertisement processing method, it is characterised in that including:
Send User logs in ask to server, the User logs in request bag contains the identity information of the user;
After the first advertisement and identifier list for receiving server transmission, the first advertisement and identifier list is shown to the user
In corresponding advertisement broadcasting feeder connection;
After the operation for the broadcasting feeder connection of the advertisement for detecting user's triggering, sent to the server
Ad data obtains request;
The ad data that the reception server is sent, and play out;
After the advertisement is finished, the broadcasting feeder connection of the advertisement is closed, while sending the advertisements of the advertisement
Know to server.
6. method according to claim 5, it is characterised in that described after the advertisement is finished, is closed described wide
The broadcasting feeder connection of announcement, while the advertisement and identifier of the advertisement is sent to server, including:
Record the playing duration of the advertisement;
The playing duration of the advertisement and predetermined threshold value are compared, when the playing duration is more than the threshold value, closed
The broadcasting feeder connection of the advertisement, while sending the advertisement and identifier of the advertisement to server.
7. a kind of advertisement processing system, it is characterised in that including:Server and terminal;
The server, after the User logs in request for receiving terminal transmission, the User logs in request bag is containing useful
The identity information at family, the default first advertisement and identifier list corresponding with the identity information is transferred based on the identity information
With the second advertisement and identifier list, the advertisement and identifier of advertisement to be played, described second are store in the first advertisement and identifier list
The advertisement and identifier of the advertisement finished is deposited in advertisement and identifier list, the first advertisement and identifier listing advertisement is identified
List sends terminal corresponding to the user;
The terminal, for receiving the first advertisement and identifier list after, show first advertisements to the user
Know the broadcasting feeder connection of advertisement corresponding in list;
The terminal, after the operation for the broadcasting feeder connection of the advertisement for being additionally operable to detect user's triggering,
The ad data that ad data obtains advertisement described in acquisition request is sent to the server;
The server, is additionally operable to receive after the ad data obtains request, sends the ad data of the advertisement extremely
The terminal is played out;
The terminal, is additionally operable to after the advertisement is finished, and closes the broadcasting feeder connection of the advertisement, while sending institute
The advertisement and identifier of advertisement is stated to server;
It is after the server, the advertisement and identifier for being additionally operable to receive the advertisement, the advertisement and identifier is wide from described first
Identification list is accused to be moved in the second advertisement and identifier list.
8. system according to claim 7, it is characterised in that the terminal, when being additionally operable to record the broadcasting of the advertisement
It is long;
The playing duration of the advertisement and predetermined threshold value are compared, when the playing duration is more than the threshold value, closed
The broadcasting feeder connection of the advertisement, and the advertisement and identifier of the advertisement is sent to the server.
9. a kind of terminal, it is characterised in that including:
First sending module, is asked to server for User logs in, and the User logs in request bag contains the body of the user
Part information;
Receiving module, after the first advertisement and identifier list for receiving server transmission, described the is shown to the user
The broadcasting feeder connection of corresponding advertisement in one advertisement and identifier list;
Second sending module, for detect user triggering the broadcasting feeder connection for the advertisement operation with
Afterwards, send ad data to the server and obtain request;
Playing module, the ad data sent for the reception server, and play out;
Closedown module, for after the advertisement is finished, closing the broadcasting feeder connection of the advertisement, while sending described
The advertisement and identifier of advertisement is to server.
10. terminal according to claim 9, it is characterised in that the closedown module also includes:
Recording unit, the playing duration for recording the advertisement;
Comparing unit, for the playing duration of the advertisement and predetermined threshold value to be compared, when the playing duration is more than institute
When stating threshold value, the terminal closes the broadcasting feeder connection of the advertisement, while the advertisement and identifier for sending the advertisement is extremely serviced
Device.
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