CN105898445A - Advertising method and device - Google Patents
Advertising method and device Download PDFInfo
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- CN105898445A CN105898445A CN201510926380.6A CN201510926380A CN105898445A CN 105898445 A CN105898445 A CN 105898445A CN 201510926380 A CN201510926380 A CN 201510926380A CN 105898445 A CN105898445 A CN 105898445A
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- 238000000034 method Methods 0.000 title claims abstract description 30
- 238000002372 labelling Methods 0.000 claims description 11
- 230000005540 biological transmission Effects 0.000 claims description 7
- 238000001514 detection method Methods 0.000 abstract 1
- 239000000203 mixture Substances 0.000 description 3
- 238000010586 diagram Methods 0.000 description 2
- 238000005516 engineering process Methods 0.000 description 2
- 238000003780 insertion Methods 0.000 description 2
- 230000037431 insertion Effects 0.000 description 2
- 230000001737 promoting effect Effects 0.000 description 2
- 230000015572 biosynthetic process Effects 0.000 description 1
- 238000000151 deposition Methods 0.000 description 1
- 238000007689 inspection Methods 0.000 description 1
- 238000010030 laminating Methods 0.000 description 1
- 238000003672 processing method Methods 0.000 description 1
- 230000004044 response Effects 0.000 description 1
- 238000003786 synthesis reaction Methods 0.000 description 1
Classifications
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
- H04N21/26258—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists for generating a list of items to be played back in a given order, e.g. playlist, or scheduling item distribution according to such list
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/482—End-user interface for program selection
- H04N21/4825—End-user interface for program selection using a list of items to be played back in a given order, e.g. playlists
Landscapes
- Engineering & Computer Science (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Databases & Information Systems (AREA)
- Human Computer Interaction (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
The invention provides an advertising method and device, The advertising method comprises that when a video resource corresponding to a first video file is loaded according to a video playlist and an advertisement booth file adjacent to the first video file is obtained by detection, an advertisement request message is sent to an advertisement server to obtain an advertisement resource corresponding to the advertisement booth file; a video resource corresponding to a second video file is loaded according to the second video file adjacent to the first video file; and the video resource corresponding to the first video file, the advertisement resource corresponding to the advertisement booth file and the video resource corresponding to the second video file are displayed sequentially. The advertising method and device of the invention ensure dynamic advertising under the condition that videos are played smoothly, and improve user experience.
Description
Technical field
The present invention relates to Internet technical field, particularly relate to a kind of advertisement placement method and device.
Background technology
Along with developing rapidly of internet, increasing user selects by internet viewing video.
User is the resource being stored in server end by the video of internet viewing.If user is intended to open
Video is watched, then need to load corresponding resource from server end, and in loading procedure, broadcast
Putting interface is often black state, and generally, operators utilize the load time to carry out advertisement insertion.
As a example by live video stream, such as programme televised live TV play " thinkling sound's Ya list ", prior art be
Server end will spell advertisement video in the middle of collection of drama two-by-two in TV play " thinkling sound's Ya list ", then will splicing
Good video and advertisement live video stream separately are sent to terminal device.But, owing to being subject to
The restriction of advertisement duration, it is possible to occur such as, advertisement duration is more than the intervals of video time, causes
Advertisement does not finishes and just plays next video, more such as, advertisement duration is less than the intervals of video time, leads
Cause advertisement and be parked in last frame picture or direct blank screen, play next video the most again.
Summary of the invention
It is an object of the invention to, it is provided that a kind of advertisement placement method and device, to realize ensureing
Carry out dynamic advertising input in the case of video playback smoothness, promote Consumer's Experience.
According to an aspect of the present invention, it is provided that a kind of advertisement placement method, including: when according to video
When playlist loads video resource corresponding to the first video file, described first video literary composition detected
During the adjacent advertisement exhibition unit file of part, then send ad-request message to Advertisement Server, to obtain
The advertising resource that described advertisement exhibition unit file is corresponding;According to described first video file adjacent second
Video file loads the video resource that described second video file is corresponding;Sequentially show that described first regards
The advertising resource and described second that the video resource that frequency file is corresponding, described advertisement exhibition unit file are corresponding
The video resource that video file is corresponding.
Preferably, described method also includes: obtaining video play lists, described list includes phase
The first adjacent video file and the second video file;Regard at described first video file and described second
Advertisement exhibition unit file is set between frequency file.
Preferably, described sequentially show video resource that described first video file is corresponding, described extensively
The video resource accusing advertising resource corresponding to exhibition position file corresponding with described second video file includes:
Obtain respectively the video resource corresponding with described first video file playing duration, described extensively
Accuse the video that the playing duration of advertising resource corresponding to exhibition position file is corresponding with described second video file
The playing duration that resource is corresponding;
According to the playing duration of advertising resource corresponding to described advertisement exhibition unit file, adjust described second
The playing duration of the video resource that video file is corresponding;
According to the playing duration of video resource corresponding to the second video file adjusted, described first
Between video resource that video file is corresponding and video resource corresponding to described second video file, exhibition
Show the advertising resource that described advertisement exhibition unit file is corresponding.
Preferably, described ad-request message is carried following at least one: device identification, user
Mark and video labeling,
The advertising resource that described acquisition described advertisement exhibition unit file is corresponding includes: obtain with following at least
A kind of: the advertising resource that device identification, ID and video labeling match.
According to a further aspect in the invention, also provide for a kind of advertisement delivery device, including: message is sent out
Send module, for when loading video resource corresponding to the first video file according to video play lists,
When the adjacent advertisement exhibition unit file of described first video file being detected, then send to Advertisement Server
Ad-request message, the advertising resource corresponding to obtain described advertisement exhibition unit file;Resource loads mould
Block, loads described second video for the second video file adjacent according to described first video file
The video resource that file is corresponding;Resource display module, for sequentially showing described first video file
Advertising resource and described second video that corresponding video resource, described advertisement exhibition unit file are corresponding are civilian
The video resource that part is corresponding.
Preferably, described device also includes: playlist acquisition module, is used for obtaining video playback
List, described list includes the first adjacent video file and the second video file;Exhibition position file
Module is set, for arranging advertisement between described first video file and described second video file
Exhibition position file.
Preferably, described resource display module includes:
Playing duration acquiring unit, for obtaining the video corresponding with described first video file respectively
The playing duration of resource, the playing duration of the advertising resource that described advertisement exhibition unit file is corresponding and described
The playing duration that video resource that second video file is corresponding is corresponding;
Playing duration adjustment unit, for the advertising resource corresponding according to described advertisement exhibition unit file
Playing duration, adjusts the playing duration of video resource corresponding to described second video file;
Resource display unit, for broadcasting of the video resource corresponding according to the second video file adjusted
Putting duration, the video resource corresponding at described first video file is corresponding with described second video file
Video resource between, show the advertising resource that described advertisement exhibition unit file is corresponding.
Preferably, described ad-request message is carried following at least one: device identification, user
Mark and video labeling,
Described message transmission module is additionally operable to when Advertisement Server sends ad-request message, to obtain
Take with following at least one: the advertising resource that device identification, ID and video labeling match.
The advertisement placement method provided according to embodiments of the present invention and device, by when broadcasting according to video
Emplace table when loading video resource corresponding to the first video file, detect that the first video file is adjacent
Advertisement exhibition unit file time, send ad-request message to Advertisement Server, thus obtain advertisement exhibition
The advertising resource that position file is corresponding, and then sequentially show the first video, advertisement and the second video, real
Show and carried out dynamic advertising input in the case of ensureing video playback smoothness, improved Consumer's Experience.
Accompanying drawing explanation
Fig. 1 is the flow chart of the advertisement placement method illustrating according to embodiments of the present invention;
Fig. 2 is the logic diagram of the advertisement delivery device illustrating according to embodiments of the present invention two.
Detailed description of the invention
The basic conception of the present invention is to provide a kind of technical side dynamically splicing advertisement in video set
Case.By when loading video resource corresponding to the first video file according to video play lists, inspection
When measuring the adjacent advertisement exhibition unit file of the first video file, send ad-request to Advertisement Server
Message, thus obtain the advertising resource that advertisement exhibition unit file is corresponding, so sequentially show the first video,
Advertisement and the second video.Hereby it is achieved that carry out dynamically in the case of ensureing video playback smoothness
Advertisement putting, improves Consumer's Experience.
Additionally, carry such as equipment also by the ad-request message sent to Advertisement Server
The information such as mark, ID so that Advertisement Server returns the advertising resource of laminating user's request.
Throw in realizing dynamic advertising and on the premise of guarantee broadcasting smoothness, realize the accurate of advertisement further
Throw in.
Describe exemplary embodiment advertisement placement method and the device of the present invention below in conjunction with the accompanying drawings in detail.
Embodiment one
Fig. 1 is the flow chart of the advertisement placement method illustrating according to embodiments of the present invention.The method
Executive agent be terminal device, described terminal device can such as, but not limited to, PC, intelligence hand
Machine, panel computer etc..
With reference to Fig. 1, in step S110, when loading the first video file pair according to video play lists
During the video resource answered, when the adjacent advertisement exhibition unit file of described first video file being detected, then
Ad-request message, the advertisement corresponding to obtain described advertisement exhibition unit file is sent to Advertisement Server
Resource.
Here, advertisement exhibition unit file is to identify between two adjacent video files for advertisement exhibition
The file of the position shown, concretely ad identifier or default promotional literature.Video file can
To be the chained address of video resource.
According to the preferred embodiment of the present invention, loading the first video file pair according to video play lists
During the video resource answered, before the advertisement exhibition unit file that described first video file is adjacent being detected,
The method also includes: obtain video play lists, and described list includes the first adjacent video literary composition
Part and the second video file;Arrange between described first video file and described second video file
Advertisement exhibition unit file.
It is emphasized that " first " and " second " is only used for distinguishing different video literary compositions here
Part, not as the restriction to video file.Specifically, it is simply that in video play lists arbitrarily
Advertisement exhibition unit file is set between two adjacent video files, forms a video alternate with advertisement
Every and continuous print multimedia data stream.
In step S120, load described according to the second video file that described first video file is adjacent
The video resource that second video file is corresponding.
In step S130, sequentially show video resource that described first video file is corresponding, described extensively
Accuse the video resource that advertising resource corresponding to exhibition position file is corresponding with described second video file.
In concrete implementation mode, the first collection of drama of such as programme televised live TV play " thinkling sound's Ya list "
With the second collection of drama, between the first collection of drama and the second collection of drama, there is the advertisement exhibition unit file such as advertisement pre-seted
Identifier, when terminal device loads the first collection of drama, detects the advertisements adjacent with the first collection of drama
Know symbol, then it is necessary to send the request message obtaining advertising resource, advertisement clothes to Advertisement Server
Business device, in response to this request message, sends the chained address of advertising resource, and terminal device is according to advertisement
The chained address of resource obtains advertising resource, then by the way of the advertising resource that insertion obtains,
Or default promotional literature is replaced with the mode of the advertising resource of acquisition, further played in order
First collection of drama, advertisement and the second collection of drama, by that analogy, it is also possible at the second collection of drama and the 3rd collection of drama
Between, throw in advertisement between the 3rd collection of drama and the 4th collection of drama etc., say, that at live video stream
In realize dynamic advertising throw in.According to exemplary embodiments of the present invention, step S130 comprises the steps that
Obtain the playing duration of video resource corresponding with described first video file, described advertisement exhibition respectively
The video resource that the playing duration of position advertising resource corresponding to file is corresponding with described second video file
Corresponding playing duration;According to the playing duration of advertising resource corresponding to described advertisement exhibition unit file,
Adjust the playing duration of video resource corresponding to described second video file;According to adjusting second regards
The playing duration of the video resource that frequency file is corresponding, in the video money that described first video file is corresponding
Between source and video resource corresponding to described second video file, show described advertisement exhibition unit file pair
The advertising resource answered.
The advertisement placement method of the embodiment of the present invention, by when loading first according to video play lists
During video resource corresponding to video file, the advertisement exhibition unit file that the first video file is adjacent detected
Time, send ad-request message to Advertisement Server, thus obtain corresponding wide of advertisement exhibition unit file
Accuse resource, and then sequentially show the first video, advertisement and the second video, it is achieved that ensure video
Carry out dynamic advertising input in the case of playing smoothness, improve Consumer's Experience.
On the basis of above-described embodiment, alternatively, described ad-request message is carried following
At least one: device identification, ID and video labeling.Correspondingly, in abovementioned steps S110
Obtain the process of advertising resource corresponding to described advertisement exhibition unit file comprise the steps that acquisition with following at least
A kind of: the described advertisement exhibition unit file that device identification, ID and video labeling match is corresponding
Advertising resource.
Such as, default user attribute database can be searched according to ID, obtain user's mark
The user property of sensible correspondence, if user property be hobby tourism, then just can by with travel phase
The advertisement closed is sent to the terminal device of correspondence.Thus, the advertising resource of terminal device is returned to more
Stick on the demand share family.Throw in realizing dynamic advertising and on the premise of guarantee broadcasting smoothness, enter
One step realizes the accurate input of advertisement.
Embodiment two
Based on identical technology design, Fig. 2 be illustrate according to embodiments of the present invention two advertisement putting
The logic diagram of device.Can be used for performing the method step of embodiment as shown in Figure 1.
With reference to Fig. 2, advertisement delivery device includes message transmission module 210, resource load-on module 220
With resource display module 230.Wherein, message transmission module 210, resource load-on module 220 and money
Source display module 230 is sequentially connected and connects.
Message transmission module 210 is for corresponding when loading the first video file according to video play lists
Video resource time, when the adjacent advertisement exhibition unit file of described first video file being detected, then to
Advertisement Server sends ad-request message, the advertisement money corresponding to obtain described advertisement exhibition unit file
Source.
Resource load-on module 220 is for second video file adjacent according to described first video file
Load the video resource that described second video file is corresponding.
Resource display module 230 for sequentially show video resource that described first video file is corresponding,
The video resource that advertising resource that described advertisement exhibition unit file is corresponding is corresponding with described second video file.
The advertisement delivery device of the embodiment of the present invention, by when loading first according to video play lists
During video resource corresponding to video file, the advertisement exhibition unit file that the first video file is adjacent detected
Time, send ad-request message to Advertisement Server, thus obtain corresponding wide of advertisement exhibition unit file
Accuse resource, and then sequentially show the first video, advertisement and the second video, it is achieved that ensure video
Carry out dynamic advertising input in the case of playing smoothness, improve Consumer's Experience.
Preferably, advertisement delivery device also includes:
Playlist acquisition module (not shown) is used for obtaining video play lists, in described list
Including the first adjacent video file and the second video file.
Exhibition position file arranges module (not shown) at described first video file and described second
Advertisement exhibition unit file is set between video file.
Correspondingly, resource display module 230 comprises the steps that
Playing duration acquiring unit (not shown) is for obtaining and described first video file pair respectively
The playing duration of the video resource answered, the advertising resource that described advertisement exhibition unit file is corresponding broadcasting time
The playing duration that the long video resource corresponding with described second video file is corresponding;
Playing duration adjustment unit (not shown) is for according to corresponding wide of described advertisement exhibition unit file
Accuse the playing duration of resource, adjust the playing duration of video resource corresponding to described second video file;
Resource display unit (not shown) is for the video corresponding according to the second video file adjusted
The playing duration of resource, at video resource corresponding to described first video file and described second video
Between the video resource that file is corresponding, show the advertising resource that described advertisement exhibition unit file is corresponding.
On the basis of above-described embodiment, playing duration based on advertisement dynamically adjusts after advertisement
Play and the playing duration of the video adjacent with advertisement, so that advertisement and intervals of video are play,
Meanwhile, fluency is not interfered with.
More fit the demand of user to return to the advertising resource of terminal device, further,
Described ad-request message can be carried following at least one: device identification, ID and video
Mark,
Described message transmission module 210 is additionally operable to when Advertisement Server sends ad-request message,
With obtain with following at least one: the advertisement that device identification, ID and video labeling match
Resource.Thus, throw in and on the premise of guarantee broadcasting smoothness realizing dynamic advertising, real further
The accurate input of existing advertisement.
It may be noted that according to the needs implemented, all parts/step described in this application can be torn open
It is divided into more components/steps, it is possible to by two or more components/steps or the part of components/steps
The components/steps that operational group synthesis is new, to realize the purpose of the present invention.
Above-mentioned the method according to the invention can realize in hardware, firmware, or is implemented as depositing
Store up the software in record medium (such as CD ROM, RAM, floppy disk, hard disk or magneto-optic disk)
Or computer code, or be implemented through original storage that network downloads at remotely record medium or
In nonvolatile machine readable media and the computer code in local recording medium will be stored in, from
And method described here can be stored in use all-purpose computer, application specific processor or able to programme
Or the such software on the record medium of specialized hardware (such as ASIC or FPGA) processes.Can
To understand, computer, processor, microprocessor controller or programmable hardware include storing or
Receive software or the storage assembly (such as, RAM, ROM, flash memory etc.) of computer code, when
When described software or computer code are by computer, processor or hardware access and execution, it is achieved
This processing method described.Additionally, when all-purpose computer accesses for realizing the process being shown in which
Code time, all-purpose computer is converted to for performing the process being shown in which by the execution of code
Special-purpose computer.
The above, the only detailed description of the invention of the present invention, but protection scope of the present invention is not
Be confined to this, any those familiar with the art in the technical scope that the invention discloses,
Change can be readily occurred in or replace, all should contain within protection scope of the present invention.Therefore, originally
The protection domain of invention should be as the criterion with described scope of the claims.
Claims (8)
1. an advertisement placement method, it is characterised in that described method includes:
When loading video resource corresponding to the first video file according to video play lists, detect
During the adjacent advertisement exhibition unit file of described first video file, then sending advertisement to Advertisement Server please
Seek message, the advertising resource corresponding to obtain described advertisement exhibition unit file;
Described second video file is loaded according to the second video file that described first video file is adjacent
Corresponding video resource;
Sequentially show the video resource that described first video file is corresponding, described advertisement exhibition unit file pair
The video resource that the advertising resource answered is corresponding with described second video file.
Method the most according to claim 1, it is characterised in that described method also includes:
Obtaining video play lists, described list includes that the first adjacent video file and second regards
Frequency file;
Between described first video file and described second video file, advertisement exhibition unit file is set.
Method the most according to claim 1, it is characterised in that described sequentially show described
Advertising resource that the video resource that one video file is corresponding, described advertisement exhibition unit file are corresponding and described
The video resource that second video file is corresponding includes:
Obtain respectively the video resource corresponding with described first video file playing duration, described extensively
Accuse the video that the playing duration of advertising resource corresponding to exhibition position file is corresponding with described second video file
The playing duration that resource is corresponding;
According to the playing duration of advertising resource corresponding to described advertisement exhibition unit file, adjust described second
The playing duration of the video resource that video file is corresponding;
According to the playing duration of video resource corresponding to the second video file adjusted, described first
Between video resource that video file is corresponding and video resource corresponding to described second video file, exhibition
Show the advertising resource that described advertisement exhibition unit file is corresponding.
Method the most according to claim 1, it is characterised in that in described ad-request message
Carry following at least one: device identification, ID and video labeling,
The advertising resource that described acquisition described advertisement exhibition unit file is corresponding includes: obtain with following at least
A kind of: the advertising resource that device identification, ID and video labeling match.
5. an advertisement delivery device, it is characterised in that described device includes:
Message transmission module, for corresponding when loading the first video file according to video play lists
During video resource, when the adjacent advertisement exhibition unit file of described first video file being detected, then to extensively
Accuse server and send ad-request message, the advertising resource corresponding to obtain described advertisement exhibition unit file;
Resource load-on module, for adding according to the second video file that described first video file is adjacent
Carry the video resource that described second video file is corresponding;
Resource display module, for sequentially show video resource that described first video file is corresponding,
The video resource that advertising resource that described advertisement exhibition unit file is corresponding is corresponding with described second video file.
Device the most according to claim 5, it is characterised in that described device also includes:
Playlist acquisition module, is used for obtaining video play lists, and described list includes adjacent
The first video file and the second video file;
Exhibition position file arranges module, at described first video file and described second video file
Between advertisement exhibition unit file is set.
Device the most according to claim 5, it is characterised in that described resource display module bag
Include:
Playing duration acquiring unit, for obtaining the video corresponding with described first video file respectively
The playing duration of resource, the playing duration of the advertising resource that described advertisement exhibition unit file is corresponding and described
The playing duration that video resource that second video file is corresponding is corresponding;
Playing duration adjustment unit, for the advertising resource corresponding according to described advertisement exhibition unit file
Playing duration, adjusts the playing duration of video resource corresponding to described second video file;
Resource display unit, for broadcasting of the video resource corresponding according to the second video file adjusted
Putting duration, the video resource corresponding at described first video file is corresponding with described second video file
Video resource between, show the advertising resource that described advertisement exhibition unit file is corresponding.
Device the most according to claim 5, it is characterised in that in described ad-request message
Carry following at least one: device identification, ID and video labeling,
Described message transmission module is additionally operable to when Advertisement Server sends ad-request message, to obtain
Take with following at least one: the advertising resource that device identification, ID and video labeling match.
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CN111225244A (en) * | 2020-02-19 | 2020-06-02 | 聚好看科技股份有限公司 | Advertisement display method, server and display equipment |
CN111225244B (en) * | 2020-02-19 | 2022-03-01 | 聚好看科技股份有限公司 | Advertisement display method, server and display equipment |
CN112770170A (en) * | 2020-12-31 | 2021-05-07 | 百视通网络电视技术发展有限责任公司 | Video advertisement putting method, medium and equipment in OTT television service |
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