CN103458302A - Video playing control method and device - Google Patents
Video playing control method and device Download PDFInfo
- Publication number
- CN103458302A CN103458302A CN2013103624252A CN201310362425A CN103458302A CN 103458302 A CN103458302 A CN 103458302A CN 2013103624252 A CN2013103624252 A CN 2013103624252A CN 201310362425 A CN201310362425 A CN 201310362425A CN 103458302 A CN103458302 A CN 103458302A
- Authority
- CN
- China
- Prior art keywords
- video
- advertisement
- duration
- reproduction time
- play
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Pending
Links
Images
Landscapes
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
Abstract
The invention discloses a video playing control method and device, and belongs to the field of communication. The video playing control method includes the steps of acquiring a video and advertisements corresponding to the video, playing the advertisements in a preset method, figuring out the limiting duration of video playing according to the time that the advertisements have been played, and controlling the playing duration of the video according to the limiting duration. The video playing control device comprises an acquisition module, a playing module, a calculation module and a control module. The video playing control method and device guarantee attention of users to the advertisements, avoid distraction of attention of the users, prolong the initiative exposure duration of the advertisements, improve the exposure rate of the advertisements, and achieve accurate push of the advertisements.
Description
Technical field
The present invention relates to the communications field, particularly a kind of method and apparatus of controlling video playback.
Background technology
The most important business revenue pattern of the Internet and mobile Internet is exactly advertisement mode.At present, many advertising display forms have appearred, the advertisement of net width, text link advertisement, e-mail advertisement, patronage, the advertisement combined with content, Interstitial Ad, RichMedia(Rich Media are arranged), EDM(Email Direct Marketing, Email Marketing) deliver directly, targeted ads etc.Usually can select suitable advertising display form according to the use scenes of the Internet, thereby carry out advertising display.
The purpose of advertising display is in order to improve the exposure rate of advertisement.Usually, the broadcasting of advertisement can be divided into before video playback and video playback in play this two kinds of patterns.The former is before video playback, first shows the advertisement of a period of time, and then displaying video.The latter suspends in video playback, breaks for commercialsy, and then proceeds video playback.And in video playback display advertisement, can destroy user's experience, cause play interrupting.What therefore, generally adopt at present is the pattern of broadcast advertisement before video playback.
But, above-mentioned before video playback the pattern of display advertisement, can force users watch the advertisement of certain time length, easily cause the user to shift focus, during advertisement is play, the user can browse other application, and reactivates the application of video playback after advertisement finishes again, and does not just reach in this case the effect that allows the user watch advertisement.
Summary of the invention
In view of this, the embodiment of the present invention provides a kind of method and apparatus of controlling video playback.Described technical scheme is as follows:
On the one hand, provide a kind of method of controlling video playback, having comprised:
Obtain video and advertisement corresponding to described video;
Play described advertisement according to default mode;
Calculate the restriction duration of video playback according to the reproduction time of described advertisement;
Control the reproduction time of described video according to described restriction duration.
On the other hand, provide a kind of device of controlling video playback, having comprised:
Acquisition module, for obtaining video and advertisement corresponding to described video;
Playing module, play described advertisement for the mode according to default;
Computing module, calculate the restriction duration of video playback for the reproduction time according to described advertisement;
Control module, for controlling the reproduction time of described video according to described restriction duration.
The beneficial effect that the technical scheme that the embodiment of the present invention provides is brought is: by obtaining video and advertisement corresponding to described video, play described advertisement according to default mode, calculate the restriction duration of video playback according to the reproduction time of described advertisement, control the reproduction time of described video according to described restriction duration, the user can only obtain the restriction duration of video playback by watching advertisement, guaranteed the concern of user to advertisement, avoided the transfer of user's attention rate, browsing other application with user during existing advertisement broadcasting compares, strengthened the active exposure time of advertisement, improved the exposure rate of advertisement, realized the accurate propelling movement of advertisement.
The accompanying drawing explanation
In order to be illustrated more clearly in the technical scheme in the embodiment of the present invention, in below describing embodiment, the accompanying drawing of required use is briefly described, apparently, accompanying drawing in the following describes is only some embodiments of the present invention, for those of ordinary skills, under the prerequisite of not paying creative work, can also obtain according to these accompanying drawings other accompanying drawing.
Fig. 1 is the method flow diagram of the control video playback that provides of the embodiment of the present invention 1;
Fig. 2 is the method flow diagram of the control video playback that provides of the embodiment of the present invention 2;
Fig. 3 is the method flow diagram of the control video playback that provides of the embodiment of the present invention 3;
Fig. 4 is the method flow diagram of the control video playback that provides of the embodiment of the present invention 4;
Fig. 5 is a kind of structure chart of device of the control video playback that provides of the embodiment of the present invention 5;
Fig. 6 is the another kind of structure chart of the device of the control video playback that provides of the embodiment of the present invention 5;
Fig. 7 is the terminal structure figure that the embodiment of the present invention 5 provides.
Embodiment
For making the purpose, technical solutions and advantages of the present invention clearer, below in conjunction with accompanying drawing, embodiment of the present invention is described further in detail.
Embodiment 1
Referring to Fig. 1, the present embodiment provides a kind of method of controlling video playback, comprising:
101: obtain video and advertisement corresponding to this video;
102: according to default mode, play this advertisement;
103: the restriction duration that calculates video playback according to the reproduction time of this advertisement;
104: the reproduction time of controlling this video according to this restriction duration.
In the present embodiment, video and advertisement belong to independently two video source, and the corresponding relation between video and advertisement can be shone upon by a configuration file, while obtaining video and corresponding advertisement, can obtain by reading this configuration file.Further, the broadcast mode of advertisement can also be set in this configuration file, include but not limited to: before video playback, play, the appointment in video playback is play constantly, or plays etc. with audio video synchronization.
In the present embodiment, obtain video and typically refer to the ID(Identity that first obtains video, the identify label number), according to this ID, corresponding memory address reads video again, described memory address can be local path, can be also perhaps the path in high in the clouds, as URL(Uniform Resource Locator, URL(uniform resource locator)) link etc.; Similarly, advertisement obtain also can be corresponding by the ID of advertisement memory address obtain, this memory address can be local path, or can be also the path in high in the clouds etc., the present embodiment is not specifically limited this.
In the present embodiment, further, said method also comprises:
Set in advance the calculated relationship between the restriction duration of the reproduction time of advertisement and video playback;
Accordingly, calculate the restriction duration of video playback according to the reproduction time of this advertisement, comprising:
Record the reproduction time of this advertisement;
By reproduction time and this calculated relationship of record, calculate the restriction duration of the video playback corresponding with the reproduction time of this record.
Preferably, the calculated relationship between the restriction duration of the described reproduction time that sets in advance advertisement and video playback comprises:
The calculated relationship set in advance between the restriction duration of the reproduction time of advertisement and video playback is as follows:
t1=k*t2；
Wherein, the reproduction time that t1 is advertisement, unit is second, the restriction duration that t2 is video playback, unit is minute that k is constant.
In the present embodiment, under a kind of scene, describedly according to default mode, play this advertisement, comprising:
Obtain the mode of default this advertisement of broadcasting;
According to this mode of obtaining, play this advertisement before video playback, or this advertisement is play in the appointment in this video playback constantly.
In above-mentioned scene, control the reproduction time of this video according to this restriction duration, comprising:
Start displaying video and start timing from the current location of this video, when timing reaches this restriction duration, stop playing this video; Perhaps,
Start displaying video from the current location of this video, and start to carry out countdown from this restriction duration, when countdown reaches zero, stop playing this video.
In the present embodiment, under another kind of scene, according to default mode, play this advertisement, comprising:
Play this video, and synchronously play this advertisement at the assigned address of screen.
In above-mentioned another kind of scene, control the reproduction time of this video according to this restriction duration, comprising:
When the duration of having play when this video reaches this restriction duration, stop playing this video.
In above-mentioned another kind of scene, described method also comprises:
In the playing process of this advertisement, if deducting the result that duration that this video play obtains, this restriction duration is more than or equal to the duration that this video is not yet play, stop playing this advertisement.
The said method that the present embodiment provides, by obtaining video and advertisement corresponding to described video, play described advertisement according to default mode, calculate the restriction duration of video playback according to the reproduction time of described advertisement, control the reproduction time of described video according to described restriction duration, the user can only obtain the restriction duration of video playback by watching advertisement, guaranteed the concern of user to advertisement, avoided the transfer of user's attention rate, browsing other application with user during existing advertisement broadcasting compares, strengthened the active exposure time of advertisement, improved the exposure rate of advertisement, realized the accurate propelling movement of advertisement.
Embodiment 2
Referring to Fig. 2, the present embodiment provides a kind of method of controlling video playback, comprising:
201: set in advance the calculated relationship between the restriction duration of the reproduction time of advertisement and video playback;
Particularly, this step can comprise:
The calculated relationship set in advance between the restriction duration of the reproduction time of advertisement and video playback is as follows:
t1=k*t2；（1）
Wherein, the reproduction time that t1 is advertisement, unit is second, the restriction duration that t2 is video playback, unit is minute that k is constant.
202: obtain video and advertisement corresponding to this video;
In the present embodiment, video and advertisement belong to independently two video source, and the corresponding relation between video and advertisement can be shone upon by a configuration file, while obtaining video and corresponding advertisement, can obtain by reading this configuration file.
In the present embodiment, obtain video and typically refer to the ID that first obtains video, more corresponding memory address reads video according to this ID, described memory address can be local path, or can be also the path in high in the clouds, as URL link etc.; Similarly, advertisement obtain also can be corresponding by the ID of advertisement memory address obtain, this memory address can be local path, or can be also the path in high in the clouds etc., the present embodiment is not specifically limited this.
203: according to default mode, play this advertisement;
In the present embodiment, described default mode also can be configured in described configuration file.This mode refers to the mode of broadcast advertisement, includes but not limited to: before video playback, play, the appointment in video playback is play constantly, or plays etc. with audio video synchronization.
For example, referring to table 1, be the configuration file set in advance, comprising video and corresponding advertisement, the broadcast mode of this advertisement, and the calculated relationship between the restriction duration of the reproduction time of advertisement and video playback.
Table 1
Wherein, calculated relationship between the reproduction time of advertisement and the restriction duration of video playback is proportionate relationship, in 1 second of broadcasting as every as the advertisement 2 of video 1 correspondence, the restriction duration of corresponding video playback is 10 minutes, and the k be about in above-mentioned formula (1) is set to 10.
In the present embodiment, described constant k can arrange as required, particularly, can be set to video total duration (minute)/total duration (second) of advertisement, duration as total as video is 1 hour 20 minutes, 80 minutes, the total duration of advertisement was 10 seconds, k=80/10=8 can be set.Certainly, also can adopt alternate manner that described constant k is set, the present embodiment is not specifically limited this.
204: the reproduction time that records described advertisement;
In the present embodiment, described advertisement can automatically stop after finishing playing, or also can when the advertisement of user's manual-lock, stop playing, and the present embodiment is not specifically limited this.In this step, record the reproduction time of described advertisement, refer to real time record from advertisement starts to play to advertisement the automatic or passive time spent till stopping playing.
205: by reproduction time and the described calculated relationship of record, calculate the restriction duration of the video playback corresponding with the reproduction time of described record;
Particularly, in the above-mentioned formula of time substitution (1) that the advertisement of record can have been play, thus the restriction duration of calculating corresponding video playback for the reproduction time of this record.
In the present embodiment, before advertisement is play, the restriction duration of video playback is defaulted as 0, and at this moment the user can't watch video in other words.Only have when the reproduction time of advertisement is not 0, the user has watched the advertisement of certain hour, and the restriction duration of video playback is not just 0.
206: the reproduction time of controlling this video according to this restriction duration.
The said method that the present embodiment provides, by obtaining video and advertisement corresponding to described video, play described advertisement according to default mode, calculate the restriction duration of video playback according to the reproduction time of described advertisement, control the reproduction time of described video according to described restriction duration, the user can only obtain the restriction duration of video playback by watching advertisement, guaranteed the concern of user to advertisement, avoided the transfer of user's attention rate, browsing other application with user during existing advertisement broadcasting compares, strengthened the active exposure time of advertisement, improved the exposure rate of advertisement, realized the accurate propelling movement of advertisement.
Embodiment 3
Referring to Fig. 3, the present embodiment provides a kind of method of controlling video playback, comprising:
301: obtain video and advertisement corresponding to this video;
In the present embodiment, video and advertisement belong to independently two video source, and the corresponding relation between video and advertisement can be shone upon by a configuration file, while obtaining video and corresponding advertisement, can obtain by reading this configuration file.
In the present embodiment, obtain video and typically refer to the ID that first obtains video, more corresponding memory address reads video according to this ID, described memory address can be local path, or can be also the path in high in the clouds, as URL link etc.; Similarly, advertisement obtain also can be corresponding by the ID of advertisement memory address obtain, this memory address can be local path, or can be also the path in high in the clouds etc., the present embodiment is not specifically limited this.
302: the mode of obtaining the default described advertisement of broadcasting;
In the present embodiment, described default mode also can be configured in described configuration file.This mode refers to the mode of broadcast advertisement, includes but not limited to: before video playback, play, the appointment in video playback is play constantly, or plays etc. with audio video synchronization.
303: according to the described mode of obtaining, play described advertisement before video playback, or described advertisement is play in the appointment in described video playback constantly;
Particularly, if default mode is before video playback, broadcast advertisement before video playback; If being the appointment in video, default mode constantly plays, the moment of the appointment in video playback broadcast advertisement.Described appointment can arrange constantly as required, as is set to half place of video playback or within 30 minutes, locates or locate etc. in 60 minutes, and the present embodiment is not specifically limited this.
304: the restriction duration that calculates video playback according to the reproduction time of this advertisement;
In the present embodiment, before advertisement is play, the restriction duration of video playback is defaulted as 0, and at this moment the user can't watch video in other words.Only have when the reproduction time of advertisement is not 0, the user has watched the advertisement of certain hour, and the restriction duration of video playback is not just 0.
In the present embodiment, described advertisement can automatically stop after finishing playing, or also can when the advertisement of user's manual-lock, stop playing, and the present embodiment is not specifically limited this.In this step, the reproduction time of described advertisement is real time record, refers to from advertisement starts to play or the passive time that stop play till spends automatic to advertisement.
305: start displaying video and start timing from the current location of described video, when timing reaches described restriction duration, stop playing described video; Perhaps, from the current location of described video, start displaying video, and start to carry out countdown from described restriction duration, when countdown reaches zero, stop playing described video.
In the present embodiment, after video playback stops, if this video does not also finish playing, the user can obtain new restriction duration by again watching advertisement, thereby can proceed video playback, thus, can improve the power that the user initiatively watches advertisement, by the impact of video content, promote the exposure time of advertisement.
The said method that the present embodiment provides, by obtaining video and advertisement corresponding to described video, play described advertisement according to default mode, calculate the restriction duration of video playback according to the reproduction time of described advertisement, control the reproduction time of described video according to described restriction duration, the user can only obtain the restriction duration of video playback by watching advertisement, guaranteed the concern of user to advertisement, avoided the transfer of user's attention rate, browsing other application with user during existing advertisement broadcasting compares, strengthened the active exposure time of advertisement, improved the exposure rate of advertisement, realized the accurate propelling movement of advertisement.Wherein, the broadcasting of advertisement can be carried out before video playback, or also can in video playback, carry out, and applies more flexibly, promotes the user and experiences.
Embodiment 4
Referring to Fig. 4, the present embodiment provides a kind of method of controlling video playback, comprising:
401: obtain video and advertisement corresponding to this video;
In the present embodiment, video and advertisement belong to independently two video source, and the corresponding relation between video and advertisement can be shone upon by a configuration file, while obtaining video and corresponding advertisement, can obtain by reading this configuration file.
In the present embodiment, obtain video and typically refer to the ID that first obtains video, more corresponding memory address reads video according to this ID, described memory address can be local path, or can be also the path in high in the clouds, as URL link etc.; Similarly, advertisement obtain also can be corresponding by the ID of advertisement memory address obtain, this memory address can be local path, or can be also the path in high in the clouds etc., the present embodiment is not specifically limited this.
402: play described video, and synchronously play described advertisement at the assigned address of screen;
In the present embodiment, described default mode also can be configured in described configuration file.This mode refers to the mode of broadcast advertisement, includes but not limited to: before video playback, play, the appointment in video playback is play constantly, or plays etc. with audio video synchronization.
The present embodiment be take video and is synchronizeed the mode play with advertisement and describe as example.Described advertisement is play in the specified location of screen, and described assigned address can arrange as required, includes but not limited to: in the lower left corner, the lower right corner, the upper left corner or the upper right corner of screen etc.The size of playing the window of described advertisement also can arrange as required, as is set to the window of 18*18 pixel size, or is window of 30*30 pixel size etc., and the present embodiment is not specifically limited this.The window of playing described advertisement can show in the mode of scheming layer, and the visual effect of bringing to the user is exactly that advertisement windows is superimposed upon on video window, and the content in two windows is synchronous the broadcasting.
403: the restriction duration that calculates video playback according to the reproduction time of this advertisement;
In the present embodiment, before advertisement is play, the restriction duration of video playback is defaulted as 0, and at this moment the user can't watch video in other words.Only have when the reproduction time of advertisement is not 0, the user has watched the advertisement of certain hour, and the restriction duration of video playback is not just 0.
In the present embodiment, described advertisement can automatically stop after finishing playing, or also can when the advertisement of user's manual-lock, stop playing, and the present embodiment is not specifically limited this.In this step, the reproduction time of described advertisement is real time record, refers to from advertisement starts to play or the passive time that stop play till spends automatic to advertisement.
404: when the duration of having play when described video reaches described restriction duration, stop playing described video.
In the present embodiment, after video playback stops, if this video does not also finish playing, the user can obtain new restriction duration by again watching advertisement, thereby can proceed video playback, thus, can improve the power that the user initiatively watches advertisement, by the impact of video content, promote the exposure time of advertisement.
Further, said method can also comprise:
In the playing process of described advertisement, if deducting the result that duration that described video play obtains, described restriction duration is more than or equal to the duration that described video is not yet play, stop playing described advertisement.In this case, the broadcasting of video retains, and the user can continue to watch video, and advertisement stops automatically.
The said method that the present embodiment provides, by obtaining video and advertisement corresponding to described video, play described advertisement according to default mode, calculate the restriction duration of video playback according to the reproduction time of described advertisement, control the reproduction time of described video according to described restriction duration, the user can only obtain the restriction duration of video playback by watching advertisement, guaranteed the concern of user to advertisement, avoided the transfer of user's attention rate, browsing other application with user during existing advertisement broadcasting compares, strengthened the active exposure time of advertisement, improved the exposure rate of advertisement, realized the accurate propelling movement of advertisement.Wherein, the synchronous displaying of video and advertisement has effectively ensured the duration that advertisement initiatively exposes, and has promoted further the attention rate of user to advertisement.
Embodiment 5
Referring to Fig. 5, the present embodiment provides a kind of device of controlling video playback, comprising:
Playing module 502, play this advertisement for the mode according to default;
In the present embodiment, video and advertisement belong to independently two video source, and the corresponding relation between video and advertisement can be shone upon by a configuration file, while obtaining video and corresponding advertisement, can obtain by reading this configuration file.Further, the broadcast mode of advertisement can also be set in this configuration file, include but not limited to: before video playback, play, the appointment in video playback is play constantly, or plays etc. with audio video synchronization.
In the present embodiment, obtain video and typically refer to the ID that first obtains video, more corresponding memory address reads video according to this ID, described memory address can be local path, or can be also the path in high in the clouds, as URL link etc.; Similarly, advertisement obtain also can be corresponding by the ID of advertisement memory address obtain, this memory address can be local path, or can be also the path in high in the clouds etc., the present embodiment is not specifically limited this.
Referring to Fig. 6, in the present embodiment, further, said apparatus also comprises:
Record cell 503a, for recording the reproduction time of this advertisement;
In the present embodiment, before advertisement is play, the restriction duration of video playback is defaulted as 0, and at this moment the user can't watch video in other words.Only have when the reproduction time of advertisement is not 0, the user has watched the advertisement of certain hour, and the restriction duration of video playback is not just 0.
In the present embodiment, further, module 505 is set and comprises:
Setting unit is as follows for the calculated relationship between the restriction duration of the reproduction time that sets in advance advertisement and video playback:
t1=k*t2；
Wherein, the reproduction time that t1 is advertisement, unit is second, the restriction duration that t2 is video playback, unit is minute that k is constant.
In the present embodiment, under a kind of scene, playing module 502 comprises:
Acquiring unit, for obtaining the mode of default this advertisement of broadcasting;
Broadcast unit, for this mode according to obtaining, play this advertisement before video playback, or this advertisement is play in the appointment in this video playback constantly.
Under above-mentioned scene, further, control module 501 comprises:
The first control unit, start displaying video and start timing for the current location from this video, when timing reaches this restriction duration, stops playing this video; Perhaps,
The second control unit, start displaying video for the current location from this video, and start to carry out countdown from this restriction duration, when countdown reaches zero, stops playing this video.
In the present embodiment, described advertisement can automatically stop after finishing playing, or also can when the advertisement of user's manual-lock, stop playing, and the present embodiment is not specifically limited this.In this step, the reproduction time of described advertisement is real time record, refers to from advertisement starts to play or the passive time that stop play till spends automatic to advertisement.
In the present embodiment, under another kind of scene, playing module 502 comprises:
Synchronous broadcast unit, for playing this video, and synchronously play this advertisement at the assigned address of screen.
In the present embodiment, described advertisement is play in the specified location of screen, and described assigned address can arrange as required, includes but not limited to: in the lower left corner, the lower right corner, the upper left corner or the upper right corner of screen etc.The size of playing the window of described advertisement also can arrange as required, as is set to the window of 18*18 pixel size, or is window of 30*30 pixel size etc., and the present embodiment is not specifically limited this.The window of playing described advertisement can show in the mode of scheming layer, and the visual effect of bringing to the user is exactly that advertisement windows is superimposed upon on video window, and the content in two windows is synchronous the broadcasting.
Under described another kind of scene, further, control module 501 comprises:
Control unit, while for the duration of having play when this video, reaching this restriction duration, stop playing this video.
Under described another kind of scene, further, control module 501 can also comprise:
Stop element, for the playing process in this advertisement, be more than or equal to if this restriction duration deducts the result that duration that this video play obtains the duration that this video is not yet play, and stops playing this advertisement.
The said apparatus that the present embodiment provides can be provided by the method provided in above-mentioned either method embodiment, and the description in the square method embodiment of detailed process does not repeat herein.
The said apparatus that the present embodiment provides, can be applied in terminal.Referring to Fig. 7, the structural representation of the terminal provided for the present embodiment.Wherein, terminal S700 can comprise RF(Radio Frequency, radio frequency) circuit 110, the memory 120 that includes one or more computer-readable recording mediums, input unit 130, display unit 140, transducer 150, voicefrequency circuit 160, WiFi(wireless fidelity, Wireless Fidelity) module 170, include the parts such as the processor 180 of processing core more than one or one and power supply 190.It will be understood by those skilled in the art that the terminal structure shown in Fig. 7 does not form the restriction to terminal, can comprise the parts more more or less than diagram, or combine some parts, or different parts are arranged.
Described RF circuit 110 can be used for receiving and sending messages or communication process in, the reception of signal and transmission.Described memory 120 can be used for storing software program and module, and processor 180 is stored in software program and the module of memory 120 by operation, thereby carries out various function application and data processing.Described input unit 130 can be used for receiving numeral or the character information of input, and generation arranges with the user and function is controlled relevant keyboard, mouse, action bars, optics or the input of trace ball signal.Particularly, input unit 130 can comprise touch-sensitive surperficial 131 and other input equipments 132.Touch-sensitive surperficial 131, also referred to as touch display screen or Trackpad, can collect the user thereon or near touch operation, and drive corresponding jockey according to predefined formula.Described other input equipments 132 can include but not limited to one or more in physical keyboard, function key, trace ball, mouse, action bars etc.Described display unit 140 can be used for showing the information of being inputted by the user or offering user's information and the various graphical user interface of terminal S700.Display unit 140 can comprise display floater 141.Terminal S700 also can comprise at least one transducer 150, such as optical sensor, motion sensor and other transducers.Described voicefrequency circuit 160, loud speaker 161, microphone 162 can provide the audio interface between user and terminal S700.Voicefrequency circuit 160 can be transferred to loud speaker 161 by the signal of telecommunication after the voice data conversion received, and by loud speaker 161, is converted to voice signal output; On the other hand, microphone 162 is converted to the signal of telecommunication by the voice signal of collection, is converted to voice data after being received by voicefrequency circuit 160, then voice data is exported to processor 180 processing or exports memory 120 in order to further process.Terminal S700 by WiFi module 170 can help that the user sends and receive e-mail, browsing page and access streaming video etc., it provides wireless broadband internet access for the user.Described processor 180 is control centres of terminal S700, utilize the various piece of various interface and the whole terminal of connection, be stored in software program and/or the module in memory 120 by operation or execution, and call the data that are stored in memory 120, carry out various functions and the deal with data of terminal S700, thereby terminal is carried out to integral monitoring.Terminal S700 also comprises that the power supply 190(powered to all parts is such as battery), preferably, power supply can be connected with processor 180 logics by power-supply management system, thereby realizes the functions such as management charging, electric discharge and power managed by power-supply management system.
The said apparatus that the present embodiment provides, by obtaining video and advertisement corresponding to described video, play described advertisement according to default mode, calculate the restriction duration of video playback according to the reproduction time of described advertisement, control the reproduction time of described video according to described restriction duration, the user can only obtain the restriction duration of video playback by watching advertisement, guaranteed the concern of user to advertisement, avoided the transfer of user's attention rate, browsing other application with user during existing advertisement broadcasting compares, strengthened the active exposure time of advertisement, improved the exposure rate of advertisement, realized the accurate propelling movement of advertisement.Wherein, wherein, the broadcasting of advertisement can be carried out before video playback, or also can in video playback, carry out, and applies more flexibly, promotes the user and experiences.The synchronous displaying of video and advertisement has effectively ensured the duration that advertisement initiatively exposes, and has promoted further the attention rate of user to advertisement.
One of ordinary skill in the art will appreciate that all or part of step that realizes above-described embodiment can complete by hardware, also can come the hardware that instruction is relevant to complete by program, described program can be stored in a kind of computer-readable recording medium, the above-mentioned storage medium of mentioning can be read-only memory, disk or CD etc.
The foregoing is only preferred embodiment of the present invention, in order to limit the present invention, within the spirit and principles in the present invention not all, any modification of doing, be equal to replacement, improvement etc., within all should being included in protection scope of the present invention.
Claims (16)
1. a method of controlling video playback, is characterized in that, described method comprises:
Obtain video and advertisement corresponding to described video;
Play described advertisement according to default mode;
Calculate the restriction duration of video playback according to the reproduction time of described advertisement;
Control the reproduction time of described video according to described restriction duration.
2. method according to claim 1, is characterized in that, described method also comprises:
Set in advance the calculated relationship between the restriction duration of the reproduction time of advertisement and video playback;
Calculate the restriction duration of video playback according to the reproduction time of described advertisement, comprising:
Record the reproduction time of described advertisement;
By reproduction time and the described calculated relationship of record, calculate the restriction duration of the video playback corresponding with the reproduction time of described record.
3. method according to claim 2, is characterized in that, the calculated relationship between the restriction duration of the described reproduction time that sets in advance advertisement and video playback comprises:
The calculated relationship set in advance between the restriction duration of the reproduction time of advertisement and video playback is as follows:
t1=k*t2；
Wherein, the reproduction time that t1 is advertisement, unit is second, the restriction duration that t2 is video playback, unit is minute that k is constant.
4. method according to claim 1, is characterized in that, describedly according to default mode, plays described advertisement, comprising:
Obtain the mode of the default described advertisement of broadcasting;
According to the described mode of obtaining, play described advertisement before video playback, or described advertisement is play in the appointment in described video playback constantly.
5. method according to claim 4, is characterized in that, the described reproduction time of controlling described video according to described restriction duration comprises:
Start displaying video and start timing from the current location of described video, when timing reaches described restriction duration, stop playing described video; Perhaps,
Start displaying video from the current location of described video, and start to carry out countdown from described restriction duration, when countdown reaches zero, stop playing described video.
6. method according to claim 1, is characterized in that, describedly according to default mode, plays described advertisement, comprising:
Play described video, and synchronously play described advertisement at the assigned address of screen.
7. method according to claim 6, is characterized in that, the described reproduction time of controlling described video according to described restriction duration comprises:
When the duration of having play when described video reaches described restriction duration, stop playing described video.
8. method according to claim 6, is characterized in that, described method also comprises:
In the playing process of described advertisement, if deducting the result that duration that described video play obtains, described restriction duration is more than or equal to the duration that described video is not yet play, stop playing described advertisement.
9. a device of controlling video playback, is characterized in that, described device comprises:
Acquisition module, for obtaining video and advertisement corresponding to described video;
Playing module, play described advertisement for the mode according to default;
Computing module, calculate the restriction duration of video playback for the reproduction time according to described advertisement;
Control module, for controlling the reproduction time of described video according to described restriction duration.
10. device according to claim 9, is characterized in that, described device also comprises:
Module is set, for the calculated relationship between the restriction duration of the reproduction time that sets in advance advertisement and video playback;
Described computing module comprises:
Record cell, for recording the reproduction time of described advertisement;
Computing unit, for the reproduction time by described recording unit records and described calculated relationship, calculate the restriction duration of the video playback corresponding with the reproduction time of described record.
11. device according to claim 10, is characterized in that, the described module that arranges comprises:
Setting unit is as follows for the calculated relationship between the restriction duration of the reproduction time that sets in advance advertisement and video playback:
t1=k*t2；
Wherein, the reproduction time that t1 is advertisement, unit is second, the restriction duration that t2 is video playback, unit is minute that k is constant.
12. device according to claim 9, is characterized in that, described playing module comprises:
Acquiring unit, for obtaining the mode of the default described advertisement of broadcasting;
Broadcast unit, for the described mode according to obtaining, play described advertisement before video playback, or described advertisement is play in the appointment in described video playback constantly.
13. device according to claim 12, is characterized in that, described control module comprises:
The first control unit, start displaying video and start timing for the current location from described video, when timing reaches described restriction duration, stops playing described video; Perhaps,
The second control unit, start displaying video for the current location from described video, and start to carry out countdown from described restriction duration, when countdown reaches zero, stops playing described video.
14. device according to claim 9, is characterized in that, described playing module comprises:
Synchronous broadcast unit, for playing described video, and synchronously play described advertisement at the assigned address of screen.
15. device according to claim 14, is characterized in that, described control module comprises:
Control unit, while for the duration of having play when described video, reaching described restriction duration, stop playing described video.
16. device according to claim 14, is characterized in that, described control module also comprises:
Stop element, for the playing process in described advertisement, be more than or equal to if described restriction duration deducts the result that duration that described video play obtains the duration that described video is not yet play, and stops playing described advertisement.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2013103624252A CN103458302A (en) | 2013-08-19 | 2013-08-19 | Video playing control method and device |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2013103624252A CN103458302A (en) | 2013-08-19 | 2013-08-19 | Video playing control method and device |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN103458302A true CN103458302A (en) | 2013-12-18 |
Family
ID=49740189
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN2013103624252A Pending CN103458302A (en) | 2013-08-19 | 2013-08-19 | Video playing control method and device |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN103458302A (en) |
Cited By (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN104298708A (en) * | 2014-09-04 | 2015-01-21 | 联想(北京)有限公司 | Information processing method and electronic device |
| CN105263034A (en) * | 2015-10-13 | 2016-01-20 | 深圳Tcl数字技术有限公司 | Spot video advertisement playing method and device |
| CN105898445A (en) * | 2015-12-14 | 2016-08-24 | 乐视网信息技术（北京）股份有限公司 | Advertising method and device |
| CN105933776A (en) * | 2016-06-12 | 2016-09-07 | 腾讯科技（北京）有限公司 | Method and device for playing attached media file |
| CN112231083A (en) * | 2020-10-16 | 2021-01-15 | 深圳创维－Rgb电子有限公司 | Advertisement skipping processing method and device, intelligent terminal and storage medium |
| CN116347124A (en) * | 2023-03-29 | 2023-06-27 | 上海枭柯文化传播有限公司 | Advertisement loading method based on video playing state |
Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101236716A (en) * | 2007-02-02 | 2008-08-06 | 李庆涛 | Multifunctional entertainment information advertising device and its control method |
| US20080276269A1 (en) * | 2007-05-02 | 2008-11-06 | Christoform Miller | User Interfaces For Web-Based Video Player |
| CN101480053A (en) * | 2006-06-27 | 2009-07-08 | 皇家飞利浦电子股份有限公司 | Inserting advertisements in a television program |
-
2013
- 2013-08-19 CN CN2013103624252A patent/CN103458302A/en active Pending
Patent Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101480053A (en) * | 2006-06-27 | 2009-07-08 | 皇家飞利浦电子股份有限公司 | Inserting advertisements in a television program |
| CN101236716A (en) * | 2007-02-02 | 2008-08-06 | 李庆涛 | Multifunctional entertainment information advertising device and its control method |
| US20080276269A1 (en) * | 2007-05-02 | 2008-11-06 | Christoform Miller | User Interfaces For Web-Based Video Player |
Cited By (9)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN104298708A (en) * | 2014-09-04 | 2015-01-21 | 联想(北京)有限公司 | Information processing method and electronic device |
| CN104298708B (en) * | 2014-09-04 | 2018-04-27 | 联想(北京)有限公司 | Information processing method and electronic equipment |
| CN105263034A (en) * | 2015-10-13 | 2016-01-20 | 深圳Tcl数字技术有限公司 | Spot video advertisement playing method and device |
| CN105898445A (en) * | 2015-12-14 | 2016-08-24 | 乐视网信息技术（北京）股份有限公司 | Advertising method and device |
| CN105933776A (en) * | 2016-06-12 | 2016-09-07 | 腾讯科技（北京）有限公司 | Method and device for playing attached media file |
| CN105933776B (en) * | 2016-06-12 | 2019-05-24 | 腾讯科技（北京）有限公司 | The playing method and device of patch media file |
| CN112231083A (en) * | 2020-10-16 | 2021-01-15 | 深圳创维－Rgb电子有限公司 | Advertisement skipping processing method and device, intelligent terminal and storage medium |
| CN116347124A (en) * | 2023-03-29 | 2023-06-27 | 上海枭柯文化传播有限公司 | Advertisement loading method based on video playing state |
| CN116347124B (en) * | 2023-03-29 | 2024-03-29 | 上海枭柯文化传播有限公司 | Advertisement loading method based on video playing state |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| US10841661B2 (en) | Interactive method, apparatus, and system in live room | |
| CN103458302A (en) | Video playing control method and device | |
| CN104113780A (en) | Advertisement processing method and apparatus | |
| CN107846629B (en) | Method, device and server for recommending videos to users | |
| CN105554550A (en) | Video playing method and device | |
| CN105046525A (en) | Advertisement delivery system, device and method | |
| CN104822090A (en) | Video playing method, device and system | |
| CN106488253A (en) | Live video interactive data processing method and processing device | |
| CN105187930A (en) | Video live broadcasting-based interaction method and device | |
| US20160094893A1 (en) | Rendering advertisements in client device for uninterrupted media content | |
| CN108024079A (en) | Record screen method, apparatus, terminal and storage medium | |
| CA2839685A1 (en) | Sonic signaling communication for user devices | |
| CN107318038B (en) | Method for synchronizing video playing and comment, terminal equipment and storage medium | |
| JP2004080447A (en) | Contents reproducing apparatus, operation control method for contents reproducing apparatus, and program for controlling contents reproduction | |
| CN105187733A (en) | Video processing method, device and terminal | |
| CN111327968A (en) | Short video generation method, short video generation platform, electronic equipment and storage medium | |
| CN105516784A (en) | Virtual good display method and device | |
| CN108228882A (en) | The recommendation method and terminal device of a kind of audition for the songs segment | |
| KR20120140587A (en) | Method for managing advertising exposure in smart phone and storage media for applications thereof | |
| JP2017538328A (en) | Promotion information processing method, apparatus, device, and computer storage medium | |
| CN105187692A (en) | Video recording method and device | |
| CN103686246A (en) | Timed playback method, device, facility and system of transport stream video | |
| CN103548050A (en) | System and method for delivering targeted advertisement messages | |
| CN109714609A (en) | Live information processing method, equipment and storage medium | |
| CN105163189A (en) | Method for reserving multimedia programs, server and terminal |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| C06 | Publication | ||
| PB01 | Publication | ||
| C10 | Entry into substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| RJ01 | Rejection of invention patent application after publication |
Application publication date: 20131218 |
|
| RJ01 | Rejection of invention patent application after publication |